In order to master using a teleprompter, you must first understand and apply the three laws of using a teleprompter. Much like Star Trek’s prime directive or Newton’s law of thermodynamics, there are rules which must be obeyed before you can master the flawless use of a teleprompter. However, unlike Brad Pitt’s character in Fight Club, we can talk about these, so let’s chop it up.

The three laws are as follows:

  3. REPEAT 1 & 2 AGAIN

Once you have grounded yourself in the laws of teleprompter mastery, you will be ready to apply some additional tips that will transform you into a teleprompter ninja.


Like a major league pitcher and catcher duo, you and your operator must be on the same page as the chemistry (or lack thereof) can make or break the production. Meet with the operator before production to go over any notes or questions. Don’t risk confusing your viewers with an awkward pace of speech or embarrass yourself by reading words that were not edited properly. Establish rapport with the operator ahead of time and review the copy before going live.


When possible, write your own copy and rehearse until your next word just comes naturally. If you must read a prepared script, consider making adjustments to humanize the copy and make it sound more natural. A simple change that doesn’t affect the core content is to replace “we are” or “I will” with contractions, like “we’re” or “I’ll.” Small adjustments like this also free up reading space on the teleprompter.


Keep your words in the middle and use your peripheral vision to read. Don’t let your eyes dart left and right. This is a dead give away that you’re reading a script. Instead, use your peripheral vision to watch the teleprompter while maintaining eye contact with the camera. If the operator keeps your words in the middle of the screen, it will help you keep your pace. You won’t race ahead or slow down too much.


Smile as often as you can and gesture naturally to emphasize your main points. This helps to build a real connection with your audience. A smile is so much better than an “um”.


Relax, breathe and have some fun. After all, you’re not producing a video to be a robot; you’re doing it because it’s fun, informative and helpful to your viewers. Often, your enthusiasm for a topic will resonate with your viewers more than your words will.


Just remember, reading from a teleprompter does not come naturally – but by using these five tips, you can turn yourself into a natural. What separates the novice from the professional is adherence to the three laws of teleprompter mastery … practice, more practice, and still more practice!

Posted in: All Posts

Summer Camp

It’s time to start working on your video production. If you are sponsoring an event, such as a summer camp, you need to use video to capture the attention and interests of those who will be a part of it. Perhaps you are a camp director hoping to fill up spots. Or, you may be marketing a program to a brand new group of people. Video is one of the best routes to take. It provides comprehensive access and connects with people instantly.

How Do You Create a Showcase Video?

A showcase video is one that, as its name implies, showcases what your organization has to offer. It’s your time to shine. You can use this video for a variety of reasons:

  • Use it to attract campers who will sign up to participate.
  • Use it to attract employees to work at the camp.
  • Use it to attract sponsors who can help pay for your needs.

Once you determine who your viewer is, you can begin to pull together the pieces that will make up your video. Most importantly, it needs to stand out from other locations offering programs.

Strategies for Effective Videos

Outline some basic goals for your video. Then, use these tips to help you to create the stunning, upbeat video that will attract your desired audience.

  • Get creative. There’s no reason to make this the same as every other camp. Instead, use the creativity that you count on with your camp counselors to develop a theme. Show off activities, but also provide a few jokes.
  • Keep it lighthearted and fun. Many people who go to camp want to have fun there. This is one of the most important components of any successful camping experience no matter who is attending. Be sure your video captures that fun atmosphere.
  • Don’t go too long. Most of the time, you only get a few minutes to make your point. Keep your video to under five minutes. And, be sure the best information and content is at the start of it.
  • Add real people to the roles. To connect with your audience, use people who work at your camp to create these images. You can even embed photos from previous experiences.

Perhaps one of the most important steps to take in creating camp videos is to make them beautiful and attention-grabbing. You also want them to be edited professionally. For this reason, it is often best for you to work with a professional video production company. Video adds a lot of depth to your marketing. It can help your camp come to life. You want people to think, “I want to be there this summer!” Your video can make that possible.

Posted in: Getting Ideas, Video Production

Instagram Stories

You know the value of using social media in your business marketing. One area to focus on is Instagram. Specifically, Instagram Stories are important. This particular media receives millions of hits every day. With over 50 million users, this is an important place to be present. When you use Instagram Stories in the proper manner, you can count on seeing more consumer engagement and views. But, just using the service is not enough. You need to do so in an impressive manner.

But, What Should You Do?

One of the biggest questions people have is how to use Instagram Stories to effectively market a business. You have just a few short minutes of time on this platform to make a point. But, because the audience is so large and versatile, you actually can accomplish a great deal on this platform. Here’s where to get started.

Make Your Product Shine

Perhaps the best way to use Instagram Stories is to provide an up close and personal description and view of your product. You want to sell it – so show it off. Video like this brings products to life, far more so than a basic photo can offer.

Share Some News

Many times, your followers on this social media website will want to connect with you so they can hear what’s new first. Make sure your Instagram Stories lets this happen. Use it to share news, views, and details. Let your followers be the first to know what’s happening with your company.

Engage Your Followers

There are various ways you can engage with your audience using this format. Your goal should be to create a variety of interaction opportunities on a consistent basis. This may include:

  • Games and contests that let them participate with you
  • Sharing events where they can share their own content with you
  • Create a teaching moment – here’s something they need to learn

The more ways you get creative on this platform, the better. Use it for a behind the scenes tour. Use it to create a very specific call to action when you want your followers to do something specific. You can also use it to explain how something works. There are few limits.

Because Instagram Stories is so versatile, be sure to create some professional quality video to share there. This is a fantastic way for you to begin building your company’s brand on a high-performing social media site. You’ll love the interaction and your customers will, too.

Posted in: Video Production Tips

Video marketing

Video marketing is the must for most businesses that have an online customer base. There are many statistics that point to the benefits of video, but instead of focusing on that, consider the bottom line. Video marketing has the highest level of conversion when it comes to online marketing methods. Knowing this, the next question you need to answer is how to get started. Let’s break down how to build your online video marketing strategy.

#1: Who Is Going to Create Your Campaign?

Some businesses believe they can do this on their own – and you may be able to if you have a background in online marketing. Treat it as much as vital as any other form of advertising you do. Using a team that is skilled in this area can be a much more effective solution.

#2: Let’s Think About Why

Here’s the bottom line. Why do you want to use video? Do you want to engage with your customers, create new leads, build more traffic to your website, or achieve other goals? You need to define this component because it helps to foster the next steps of the process. Why are you making a video?

#3: What Will You Create?

This is the big question many businesses have. What are they going to create that is going to engage the viewer and provide the desired final result? Look at some videos prepared by other companies, perhaps in the same industry. Look at other examples. Use this to get some ideas. Most importantly, be creative. If someone created a video one way, look for another take even if the subject or message is the same.

#4: When and How Often Will You Create Video?

It can be said that video production companies can help you to create a consistent schedule of videos. The key here is to develop a marketing strategy that fits your goals and your industry. You will need to consider creating more than one video (in most cases) that helps to tell your company’s history over time. You want to use video, for example, to build a relationship with your customers and clients. At the same time, having hundreds of hours of video that’s just basic and not engaging isn’t going to help.

#5: Pick Your Location and Mediums

Finally, it is time to consider where you will both create your videos and then where you will use them online. Consider your goals here, again. You can use your business’s location. In some cases, you may want to choose a third party location that’s over the top to be creative. Then, consider where you will use the videos online – your website? Social media?

Working through this process allows you to create a successful, well-designed online video marketing strategy that is going to help you create the relationship and brand your customers need and want. Are you ready to put the pieces together?

Posted in: Making Decisions, Video Production

Web design

Video seems to be everything today. It is for anyone marketing a product. It is a draw for those using social media or mobile marketing. But, what about websites? Have you thought about how video plays a role in your website’s functionality and overall appeal? It should be an integral part of your web design from the ground up.

Why Video Matters on Websites

Long gone are the days when consumers took the time to read through a marketing message to gather information and then make a decision. People lack time today. Video helps to present a message in a matter of seconds. It creates an impression. It draws people in. And, it also keeps people on the website longer. For all of this to occur, it needs to be built into your website’s design.

Where Video Goes and How it Works

A good place to start then is to understand where you should place video. You have options, of course. A good rule of thumb is to ensure your video is one of the first things your website visitors see when they land on your page. Video content that’s going to draw them in and make an impression needs to be front and center. This is the case when you want people to experience the video as the first thing they see – place it right on the homepage.

The technology you use matters, too. You need to be able to use a video player that is going to work reliably without the need to buffer numerous times. You also need a product that is installed properly to give your viewers the very best access and experience. Wistia is one of the most recommended solutions for its well-designed layout and functionality.

Don’t Forget to Customize Solutions

You will always want to customize your video to fit your specific goal. For example, some video players are far more effective at allowing you to choose colors and styling features. This may seem simple, but depending on your website’s design, it may make a big difference. Look for a player that gives you the ability to create video embedded professionally.

How to Get Started

Before you get started adding video to your website, there are a few things to keep in mind.

  • Determine why you want video. You want to make sure there is a real benefit to your readers and visitors by offering it.
  • Determine the best type of content for your homepage. This isn’t the place for a sales message. Be sure it adds real value to the page.
  • Place the video where it can be seen, but also without detracting from the overall page design and flow – people need to see your logo first, of course.
  • Use video for branding on this page. You’ll want to choose a video message that clearly communicates this.
  • And, be sure to use a customizable, but reliable player. If you are unsure, test out a few options.

A professionally designed video is also important. Be sure you work closely with your video production team to craft one.

Posted in: Online Videos

health and wellness

Within the health and wellness industry, there is a strong opportunity for companies to connect with customers and patients through the use of video. Because this industry is so personal and so diverse, video can help to make an all-important connection between the customer and provider. However, there are various types of video available and using numerous formats can help organizations to reach their audience in a more effective manner.

Educational Videos

One of the most fundamental forms of videos for the health and wellness industry is the educational format. Here, you are teaching your viewers about something. Scheduling this type of educational video on a regular basis and launching it to those who sign up, your patients, or to the world through social media, helps you to build your rapport as a trusted professional. Use educational videos to provide useful information to your customers.

Promotional Videos

It is possible to use video for promotional needs, and when you do, you may find this is one of the most effective ways to build leads and sales. In the health and wellness industry, individuals need to know they are working with a real person, able to get real results, and able to understand what the product or service can do for them. This is where a promotional video can work well. It provides a specific message to your customers, giving them the ability to see how the product or service will impact their lives and needs.

Ideas for Videos

What should a health and wellness company offer, though? The good news is a wide range of video options are available. Here are some examples.

  • A personal trainer may wish to include a few recommended exercises that patients can do at home.
  • A wellness product provider may offer a demonstration of a procedure done in the office.
  • A doctor may offer an educational video about an illness or symptoms of an illness.
  • Promotional videos can share information about why a product is effective.
  • Other promotional videos can showcase the services that the healthcare provider offers.

These are just a few of the many ways businesses can use videos within their health and wellness business to reach customers and to drive leads. In many ways, this can be an exceptional opportunity to connect with customers and create more engagement. Professional quality videos are important here, but personal messages and interactions within them are also important.

Posted in: Video Production Tips

Video in Email

It may be possible to see significant improvements in your marketing efforts when you bring various mediums together. For example, using video and email together can boost results by drawing in more users. Email remains a top tool for marketers. When it comes to using it to market a video, that email can work to help the video gain exposure. At the same time, the presence of a video in an email helps ensure that email gets opened. It’s a win-win situation.

First, Outline Your Goals

The first step to making this process a success is to create some basic goals. What do you want the video and email message to achieve for your company, campaign, or other goal? Most often, users want the person receiving the email to take some type of action. This might be visiting a website or signing up for something. Alternatively, you may want to encourage the reader of the email to read that email and watch the video with the sole goal of educating them, providing information, or even sending instructions. In either case, define what your goal is.

How to Ensure the Process Is a Success

There are a few things to keep in mind as you work to build a video and email link. Here are some tips for success.

  • Utilize a professional quality video. Emails from a company should convey a professional level of skill to ensure customers take them seriously. To achieve this, marketers should consider a high-level video that’s attention-grabbing and interesting.
  • Let the reader know there’s a video within it. This can be done in a variety of ways. Include a note or mention of it in the subject line of the email, for example. Or, be sure a thumbnail image is present encourage them to play the video.
  • Ensure there are links that allow for easy transition to a website. Most often, clicking a thumbnail in an email should move the user from the email application they are using directly to the company’s website. This gets them on your site.
  • Keep the video short and to the point. This will ultimately provide your viewers with the level of content they need to make a decision. Get right to the point, too. No long intros are appreciated here.
  • Be sure the video, email, and website provide numerous calls to action. Tell your readers what you want them to do when they watch the video. However, you don’t want the entire video to be focused on “buying” or “signing up.” Rather, ensure the content is exceptional.

There are other ways to create winning email and video links. For example, you may want to use animated GIFs in your emails instead of a fully embedded video. This is an option, and it can work well for those who have an email provider that doesn’t play well with embedded videos. In all cases, your goal should be to communicate a high-level message that gets people listening and ready to interact with your business.

Posted in: Video Marketing

Testimonial video

When you’re shopping for a car, do you purchase one based on the color or how passionately the salesperson describes it? Of course not. You spend time talking to other car owners, reading reviews and perusing news articles until you find the best vehicle for your needs.

The Power Behind Testimonials

Just like you, customers do their research before choosing to engage with your brand. According to BrightLocal’s Local Consumer Review Survey 2017, customer reviews are more important than ever. A full 97% of consumers browsed online reviews for local businesses and 85% trust those reviews just as much as a personal recommendation.

A powerful testimonial video speaks volumes about your brand. You benefit from combining the power of word-of-mouth advertising with a marketable, brandable format. Learn how to create a successful testimonial video that draws prospects to your business.

Source Real Customers

The last thing you want to do is give the impression that you’ve hired talent to “play” satisfied customers in your video. It’s not authentic and immediately discredits any attempts to discuss your brand candidly. Find real customers that your brand has helped solve common problems. A good, quick and cost-effective way to do this is to send a survey to current customers via mail, email or social media.

Lead with Your Brand’s Benefits

Before your video showcases testimonials, establish why viewers should keep watching your video. What are the benefits to using your product or service? How can your business help solve a problem? Are there credible statistics that support why your product or service is needed? Persuade your viewers to continue watching to learn more about your brand’s real-world impact.

Use a Questionnaire

Maintain consistency when interviewing customers by using a questionnaire. You can always edit your video to highlight specific responses later, but an established list of open-ended questions will ensure the process is smooth. Think about the most important information you want to convey before creating your questionnaire. Possible questions may include:

  • What made you choose XYZ Company?
  • What problems or pain points were you seeking a solution for before contacting XYZ Company?
  • How did XYZ Company deliver results?
  • Why would you recommend XYZ Company to friends and family?
  • What stands out about your experience with XYZ Company?

Close with a Call to Action

Now that you’ve invested planning and resources into the creation of a stellar testimonial video, it’s important to include a call to action at the end. After all, what were the desired results of your efforts? Do you want customers to call you, schedule an appointment online or walk in for a consultation? Now isn’t the time to be shy. Let them know their next steps and how to complete them.

The Takeaway

A powerful testimonial video speaks to customers on a personal level by showcasing the results of real, human interaction with your brand. Satisfied customers transform into brand ambassadors on camera when they provide a personal account of their experience. Incorporate these simple tips into your production process to improve results.

Posted in: Getting Ideas, Video Production Process

2018 marketing trends

As a marketing outlet, video has been growing in popularity as technology powering high-speed internet improves globally. The 2017 projections released by eMarketer stated video consumption would increase in Canada, the UK and the US compared to years prior – and they were right. With viewership estimated to continue through 2020 and beyond, video content is one of the backbones of modern marketing. Discover video trends worth noting in 2018.

Live Video

Made popular by the launch of Facebook Live in 2016, live video use among brands is expected to surge in 2018. Live video not only has the appearance of being unscripted, it also gives companies the flexibility to showcase their brand in real time. For example, brands are using live video to capture participation in community service events, industry-specific conferences, live interviews and rare behind-the-scenes footage.

360-Degree Video

One of the best ways to capture attention with video is to make the production stand out from the rest. A fresh way to shoot videos, 360-degree or spherical videos are shot with omnidirectional cameras and provide a panoramic view of the scene. For brands, shooting a video in 360-degree view allows further creativity during the editing process. Choose to keep only the best scenes or use panoramic shots to soften scene transitions while adding interest.

Square Video

Mobile video consumption continues to gain popularity year over year. In 2018, brands are responding with increased production of square videos. When viewed within a social media platform such as Facebook, square videos tend to command more attention and receive higher engagement rates. Additionally, square video tends to perform well within mobile apps as either featured content or ads.

Silent Storytelling

Storytelling isn’t a new concept in video marketing. The most successful videos clearly capture and tell a story, but in 2018 more brand stories are being told in silence. After all, it’s a video’s imagery that is responsible for holding a viewer’s attention, not it’s script. Brands are using silence to their advantage by using bolder imagery to tell their stories and sprinkling captions or bold text throughout.

Cross-Platform Video Marketing

Between Twitter, Facebook and YouTube, millions of video hours are consumed annually. In the past, brands would focus their marketing efforts on a single platform per video. Now, it’s become evident that marketers in 2018 will need to consider branching out to incorporate multiple platforms for every video produced. This strategy enables brands to gain more exposure while potential customers benefit from viewing brand-centric videos on their preferred platform.

Streamline Your Video Marketing Strategy

Creating a solid video marketing strategy is no longer an option; it’s a requirement. In 2018, video consumption is projected to grow across all digital channels. As industry competition heats up, brands now need to focus their efforts on creating the most popular types of video content and strategically promoting them on digital platforms to increase exposure.

Posted in: Video Marketing

Law firm

When it comes to advertising, video is a powerful tool. It instantly engages the audience through multiple senses, increasing the likelihood that viewers will follow up on the advertising to learn more about the business it represents. Businesses in every industry can benefit from intelligent use of video in their media profile. The following are the keys for success to law firms using video to grow their business.

Introduce Your Attorneys

Trust is the key to any attorney-client relationship. Clients have to trust that you fully understand the laws pertinent to their case. They have to trust that you will represent their specific interests. Creating this trust usually requires at least one face-to-face meeting.

It is possible, though, to speed up that process with video introductions. While it isn’t an actual personal interaction, videos introductions create a better first impression than just a picture and some text. Video introductions offer an opportunity for your attorneys to show off their knowledge of the law, explain how they work in their own words, and start to build a connection with potential clients.

Create Advice Videos

A little bit of free advice today can pay off big in the future. Most attorneys know this, which is why most attorneys offer free initial consultations.

Converting this concept to video is easy. Create short videos that offer basic advice for how to act in common legal situations. You obviously can’t provide details specific to individuals, but you can provide advice that helps potential clients avoid making mistakes before they contact a lawyer, or maybe help them create the type of records that will make legal work less onerous for everyone involved.

The best way to share these videos is by uploading them to YouTube and then posting them on your web page and on any social media sites your business uses. In order to fully benefit from this, you should be posting new videos once or twice a week. New content maintains engagement, which is important for maintaining clients. After videos are roughly a month or so old, you will want to include them in an archive library that ensures clients can easily watch them any time they want.

Link Between Video and Other Media

Linking to videos on social media and websites is easy. You just need to include a direct or embedded link to the video. But, if you really want your videos to best support your law firm, you need to expand on this. You should be referencing or linking to videos at every opportunity. Link to them in e-mails sent to clients. Reference them in mass mailing print advertising. Even reference them on billboards if you advertise that way.

Similarly, your videos should reference other types of media as well. Mention your website or social media accounts in the videos. If you have a physical newsletter of some sort, let people know how to subscribe in your videos. This sort of cross-media referencing really complements your overall advertising approach.


Video, when used wisely, is a tool that helps grow your law firm. By creating professional, informative videos, that include a modest amount of cross-media promotion, you can engage your clientele in a way that strengthens your business greatly.

Posted in: Video Production, Video Production Tips

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