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Remote Work

How many remote workers do you have? Many of today’s businesses are turning to a remote workforce – those that work from home or separate locations – because it is cost effective and highly desirable to their employees. As of 2017, as much as 90% of the workforce in the United States says they telework – remote work – at least sometimes, according to the American Community Survey from the US Census Bureau. But, remote working doesn’t mean a company has to give up its culture or its brand identity. It does mean it is necessary to come up with new ways to connect. Video can help to do that.

Create Brand-Focused Videos

When your company sits and talks, it likely has a very specific focus. For example, when you are hosting a group chat, you’re all about getting the task at hand done. But, what about those office interactions that don’t typically happen in a traditional remote workplace?

Video can help.

  • Create videos that showcase a “Monday office party” or a “Friday weekend kick-off event.” The key here is simply to bring a few people to show what your company’s culture is.
  • Use video as a way to communicate across all locations. Ask each employee to send in a short video of what they are working on. Then, compile them to showcase what your company is doing.
  • Use interactions and interviews. Create customized interviews with each member of the team. Link these to their profiles on services such as Slack – or whatever communication tool available. It helps to a face to a name.

Video can be used in a variety of ways, but one thing is for sure. You need to make sure that you are allowing your company’s culture to come through. Due to this, bring some people together to chat, discuss important topics, or pose questions. Encourage every member of your team, no matter where they are working, to share comments and interact.

What Can Video Do For You?

When you create a customized video for your remote workers and your team overall, you accomplish a few key things. Done well, you’ll see benefits such as:

  • You’ll be able to boost company morale. People feel more like a cohesive team even when they are not working together.
  • You can get people excited and boost their motivation through video. Skip the boring speeches and instead get creative.
  • Use them to showcase the company’s values and goals. Instructional video in this area is often very important to brands.
  • Spread a message of happiness or share exciting news. Launch a weekly video series that provides information and gets people excited.
  • Use video to provide step by step instructions or other meaningful information they need.

Video is fantastic for many reasons, but it needs to be done well. When it comes to choosing the videos for your company focus on using a video production team to help you. You’ll love the intensity and opportunity that videos can create, which can easily help bring your team together.


Posted in: Online Videos

Industrial

Producing an industrial video can be an exciting opportunity to showcase how your operation works. It can be used for training, demonstrations, or even as a tool to help you find ways to improve the way you operate. To make it a success, though, you’ll need to ensure the shooting location, equipment, and overall plan is in place. Most industrial locations are working, high-risk areas that require special attention.

Create a Plan First

Before setting up the shoot, examine the area well. Know how much area you need for equipment. Create a storyboard to guide each of your shoots. It’s important to do this in an industrial setting as one of the first steps. Without doing so, there is no way to ensure that you’ll be able to make what you need to happen – most industrial spaces offer limited room and various pieces of large equipment that’s typically hard to shoot.

Focus on Safety

Talk to the industrial plant manager. Create a solid plan for how to keep every person involved safe, including those that are actually working at the location. As a key part of your shoot, you may be tempted to climb on equipment or use high ceilings. Be careful – there are electrical risks throughout any of these locations that need to be planned for well in advance.

Get Lighting Right

Some of the older industrial locations will have limited available light. Others use a great deal of overhead light streaming in from windows. More modern locations use natural light to reduce costs, but that light can be too bright in some cases. Plan for your lighting well in advance. Whenever possible, do some mockups for lighting specifically. Larger equipment creates big shadows, too, making it a bit more complex.

Make Your Presence Known

Filming in an industrial location takes a lot of practice, but it also gives you lots of opportunities. Pan the shot so that whoever is watching the video has an idea of the layout of the room. Show off all of that space. And, know the audience’s need. Do they need a close-up shot? Or, do they need to see the whole person moving around the area to understand their job? It’s important to know the process within the industrial location – how do things move through space and what’s accomplished, to ensure you can shoot it well.

Take the time necessary to create a professional industrial shoot. Working with a production company helps minimize the most common mistakes in this process. Don’t overlook the importance of ample planning, the right equipment, and a flexible shoot that gives you plenty of options to modify the space or picture to get your desired outcome.


Posted in: Video Production Process, Video Production Tips

School Video

Videos are a fantastic way to showcase your school. They provide a way for you to reach prospective students, communicate important information in a meaningful way, and deliver a message people will remember. Video is important to Millennials in particular. They are far more enriching and meaningful to this generation. Whether an add or an important message, video helps to make that message come to life – far more so than a typical letter sent in the mail.

Often, schools wonder – what type of video is going to help. Here are some of the most valuable of video types ideally suited for a school to use.

#1: Give a tour

No matter if you are looking to pull in college students or you want to encourage kindergarteners to visit, a video tour is perhaps the most important step. Showcase what will happen, where they will travel, what they will see, and where they will go on a typical day. This can create a fantastic first person point of view of what they will experience at your school. And, done well, they’ll want to be a part of it.

#2: A branding video

What’s your school all about? Every school as a brand whether it is an athletic-driven school, one that has religious components, or even a school dedicated to excellence. The key here is to create a brand video that helps to excite and motivate people to be a part of it! You can do that in many ways, including by using video from rallies, school days, various activities that take place, or just having your students communicate your message for you.

#3: Focus on special programs

Another fantastic way to showcase your school is to zero in on what makes it unique from others. You may have a STEM-based program you want to communicate. You may offer one of the leading research facilities in the country in various fields. Document these special programs through videos. These are specifically helpful when you want to attract more applicants for that specific area. As a result, you’ll want to take them in-depth into the program, classrooms, campus buildings, and into the work they’ll do.

#4: Your students share

Sometimes, it is best to let your students do all of the talking. One way to do this is through a testimonial video. You’ll gather your students and ask them questions. Ask them questions or ask them to share what the school means to them.

#5: Design a commercial

Today, schools need to advertise to get people in the door. A commercial is one of the best ways to do this. You can use it on TV, of course, but also in your social media and on your website. Commercials communicate the benefits of your school to the prospective student with lots of attention-grabbing features.

Working with a production team, you can create customized videos that really speak to your audience.


Posted in: Online Videos, Video Marketing

Multi Languages

When almost everything we see and hear is in both French and English, we often forget how complicated it can actually be to create certain types of media in multiple languages. Creating multi-language videos offers a particularly unique set of challenges if you’ve never done it before. However, if you implement the following tips in your video design, integrating multiple languages will be a whole lot easier.

Translate Before Creating the Video

Some phrases simply don’t translate well to other languages. This can create a significant problem if you discover that voice over or subtitled text simply won’t be able to match the action on the screen. The easiest solution to this problem is to perform all translations in advance. If any prove troublesome, you have time to rewrite the script before recording video.

Pad Your Run Time

Video creators will tell you that dead space and silence are usually bad things. While this is true in the general case, these things are actually valuable when creating multi-language videos. Every single language takes a different amount of words and syllables to express a concept.

For both voice over work and subtitles, this means that you want to leave longer than normal pauses between sequences. The extra time allows the more verbose language to fully express the same content as the less verbose language, or allows the viewer more time to read the subtitles. This principle also applies to subtitles in regards to filling screen space. With the language that has shorter words, it is better to leave unused space at the edge of the screen or graphic than to need to use a smaller font for the other language.

The difference in length won’t always be consistent, which means you should be conservative in both script design and graphical design.

Plan for Dubbing As Well

Assuming you are using a professional voice over artist (and we highly recommend you use a professional voice over artist), bridging the gap between different language lengths shouldn’t be inordinately difficult if you save a copy of the original audio files. If given the original audio file, a professional voice over artist can usually match lengths. However, this will be a lot easier if you can bring in the performer before any tape is recorded.

Choose Setting and Costuming Carefully

When creating a multi-language video, you want to avoid having any visible words or logos on the screen. People watching the video generally don’t want to see any other language visible than the language they are watching it in. This is easy to avoid if you are careful to make sure your performers wear clothing without logos and that you pick a location where no signs are visible in the background (or cover any visible signs during recording).

The easiest way to successfully create a multi-language video is to hire the services of a video production company that has experience making these types of videos. However, if you are making the video yourself, the previous tips will help ensure the highest possible quality for your creation.


Posted in: Video Production

medical marketing

Medical marketing can be one of the most challenging of all formats. Those in this industry have a lot of limitations – advanced tech, numerous restrictions, and lots of questions of validity. One format for marketing that works well in this industry is online video. Sure, a brochure in a doctor’s office seems like a good start, but video brings information to life and allows it to hit home with the intended buyer. It provides a better ROI in nearly any situation.

How Does Video Matter in Medical Marketing?

Take a look at a few reasons why so many marketers are finding this particular platform so ideal to meet their goals. Could this help you, too?

#1: It Shows Your Expertise

The biggest reason to use this format is that video provides specific information in a specific format and it easily translates into expertise for the medical provider. To convince someone to spend a significant amount of money on a cosmetic procedure, for example, it helps to become the industry expert in your local area. Video makes you, or your medical practice, the go-to pros in this area.

#2: Your Clients Trust You

In the medical marketing industry, trust really is everything. It is not easy to come by, though. With video, you can help to build that trust. First, video is a format that people trust inherently That is, they are more likely to believe a doctor speaking on camera than a written article. Second, you can use video testimonies to help boost that level of trust. Many times, video can convey a message that is otherwise hard to believe or seems like a “too good to be true) option in a believable format.

#3: Video Gets Shared, and Builds Leads

The whole point of medical marketing is to get more patients and clients in the door. Video helps enable this by providing a way to get shares on social media, track leads who visit the website, and monitor who is watching the video in the first place. In short, it turns your visitors to your website into prospective leads and allows you to count them – using the tools provided.

#4: Video Gives You the Power to Customize Your Audience

A proper video production company understands its target audience. Video can be created to meet a specific goal for just about any provider, then. Video marketing can target a very specific group of people, such as those broken down by demographics. It can help you to showcase what a teenager may benefit from compared to what a senior may benefit from. Because it allows this type of targeting, it tends to be more effective. Again, a brochure struggles to achieve this.

Video medical marketing is a must today. People watch videos. They don’t read long documents explaining risks and discussing complex medical procedures. Yet, they want information in an easy to digest manner. With the right video production, your marketing dollars go further when you incorporate video marketing into your campaign.


Posted in: All Posts

terminology

It’s time to get your company’s next video produced. You’ve spent a lot of time working on some ideas or you just want the production company to step up and do it all for you. You set up a meeting. You discuss your thoughts and needs. Then, the production company starts talking. What did they say? What does all of this mean?

There are a lot of terms and unique phrases you’ll learn during the video production process. You should know them all so you can play a role in making decisions about your product. But, let’s break down some of those that relate not just to video production but also to video marketing. Are you ready to get started?

Are we filming yet?

It’s a common phrase used by non-production companies. First, there’s no film involved anymore. It is all done using digital video. That’s a good thing because it means it’s more accessible and something we can meld into the right product. When it is time to get the process underway, you’ll hear the phrase “shoot” used. That’s the most common term used to start the recording process.

What is a videographer?

Today, you won’t work with a producer but a videographer. This is a person that operates the camera itself. This professional is one part of the larger production team.

All of that equipment

There’s much of it. Here’s a rundown of a few common terms you’ll hear:

  • Sticks – these are the tripods used to hold up the camera.
  • Sound bites – these are specific phrases or terms we pull in to create the film.
  • B-roll – this term describes additional footage that will go along with what we’re filming at that point to create a finished product.
  • Diffusion – a transparent sheet that helps to reduce the brightness of light.
  • Supers – this term describes the text or graphic that appears during a video presentation.
  • Cutaway shot – this is a shot that breaks away from the continuously filming shot and allows for the inserting of something else before going back to the continuous shot.

What does all of this mean to you, the company looking to have a video produced? Not necessarily much. In most cases, you do not have to play a significant role in the video production process, though your ideas are always gathered to ensure the final result is what you need and want it to be. Today, digital video production focuses on creating a stunning product in the most cost effective manner. Working with the right team helps ensure that you always get the features you want, but knowing a few things about the video shoot, like this terminology, is never a bad thing for your company.


Posted in: Video Production Process

Car shopping

When was the last time you purchased a car? Chances are good you’ll go through the same buying process when you invest in video production services. How can the two seemingly very different experiences really go through the process? What’s important for you to know here is that you should invest wisely in a video production company and not just buy the first option that lands in your lap. Just like a car, you’ll use this service – if you choose well – for years with outstanding benefits. Take a look at how the process is similar.

#1: Know Your Brand

For some people, buying that well-known brand is a must. For others, it is all about cutting corners for the cheapest product. When it comes to video production services, you need a true expert and professional. On the other hand, you don’t have to go with the company with the name recognition. Instead, go for:

  • The quality of the product offers.
  • The dependability of the product offered.

In other words, yes, you want the quality and dependability that a video production company can offer, but you don’t need all of the glitz and glamour that often leads to a higher price. Look for the dependable provider instead.

#2: What’s Your Need

Of course, before you step foot on a car lot you know to actually think about and create a plan for what you plan to buy. You don’t want to be upselled or find yourself in a product that doesn’t meet your needs. To do that, know what you need. Do you need 20, short videos or do you just need one full-length video? Of course, you’ll want to let your production company give you insight into what may work for you, but you also don’t want to pay more for what really doesn’t help you reach your goals.

#3: Next, Look at the Options

Oh the features! You need them all! But, really, you need just those that are going to help you to achieve your goals. The right company gives you lots of options ranging from:

  • Sound options
  • Lighting options
  • Various format choices
  • Mobile – website – and much more
  • Extra interviews
  • Travel or destination shots and much more

The bottom line here is that you need to turn to a production company that can give you more of the features you really need.

#4: Finally, Don’t Buy Just Yet

What do you do before you commit to purchasing a vehicle? You take it out onto the road to see how it feels. You can do the same thing here. Specifically, sit down and talk the company. Discuss what they do – and ask to see examples. And, be sure you look at plenty of options before you buy.

When you pull it all together, you end up with the video that not only gets your point across but one that also gives you that sense of satisfaction. You know it is the right one, as you slink down in the driver’s seat to watch where it takes you.

Here’s the good news. Kicker Video will do all of this and much more for you. Get started with us to learn more.


Posted in: Video Production Company, Working with a Video Production Company

Employee Training

Could video help you to train your team more effective and efficiently? You may be surprised by just how incredible your new hires or even cross-trained individuals do when they can use video as a key component of their learning process. Video offers many benefits – lower costs, more opportunity for customized education, and lots of better results than reading a how-to manual. Yet, pulling it together and ensuring that you can teach your would-be employee or another individual in video takes a bit of practice and organization.

Where to Start

If you are just getting started turning your big training manual into a video production, the first step is to take a deep breath. You have a lot to say and plenty of time to do it, but you need a game plan. You’ll want to first consider the options available to you including video with people and video with animations. Both can work depending on your format.

Next, Create a Plan

Once you know what format you plan to use, the next step is to create a video map. This is simply a diagram that shows what information will be included in the training videos as well as how the information will flow from one step to the next. It’s a good idea to make your content, for example, into smaller chunks. An important tip – don’t go for one long video. Instead, create steps in shorter, five-minute-long videos.

Create the Visual Component

Video is highly effective because it is visual. You’ll need to create a comprehensive game plan for how to make this work that relies on a combination of instructional information as well as visuals. You don’t have to describe every detail of the process – let your visuals such as props, layouts, and location, help to provide information.

More Tips for Success

Transforming your training materials into video format takes a lot of consideration. Here are a few things to keep in mind:

  • What is the best ROI for this video? Be specific. You need to know what you need the outcome to be before you create the video.
  • Where will this video be watched? You’ll want to consider formatting and design elements within the video based on where your viewers will watch it.
  • Should you include specific learning objectives in the video (yes!) and how do you wish to do this? Simply stating exactly what the employee should learn in the demonstration or training video is a good first step.
  • Who should be a part of this video? Use someone that is clearly spoken, easy to understand, and personable. Training videos are an extension of your company’s brand.
  • Work with a professional video production company to get it right. Don’t assume your smartphone camera is good enough.

Creating training materials through video makes sense, but doing it well means considering a variety of factors. Take the time to really break down what you need from this video and then create a plan to get you there. It may be easier to achieve with the help of a video production company.


Posted in: Video Production Tips

Video production

Corporate videos are everywhere, from television commercials to social media news feeds. With their unique ability to humanize a business and provide valuable information in a digestible format, not to mention the ease with which they can be shared, it’s not hard to see why videos have become so popular among marketing teams.

On the surface, creating a video may seem like an easy undertaking, but don’t be deceived; it’s far more complicated than it looks. Here are three reasons that you shouldn’t waste your time on internal video production.

There’s No Substitute for an Expert’s Eye

If you’re like most people, you can spot a commercial shot by a local business from a mile away. The sound quality is lacking, the lighting is all wrong, and the whole thing just seems “off.” What kind of impression of their business does that leave you with? Does their amateur effort inspire feelings of trust? Are you motivated to find out more about them?

Now think about a marketing video put out by a large corporation. There’s no comparison, is there? So what’s the difference?

The difference, of course, is that one commercial is shot by an expert video production team who knows how to use equipment, lighting, and editing software to get polished results, and the other was shot by someone’s camcorder-wielding nephew.

When it comes to crafting a video that will establish your business as an industry expert, there’s just no substitute for an expert’s eye.

Good Equipment is Expensive

Sure, smartphone technology has come far. The camera on today’s smartphone is far superior to the camcorder of even five years ago. However, your smartphone’s camera is still limited by a fixed lens and built-in microphones. In other words, they’re fantastic for capturing your son’s piano recital, but they’re not going to produce a corporate video that you’ll be proud to share. Your computer’s editing software can help iron out some of the rough spots of your video, but you need a solid grasp on the finer points of video editing to make the most of the tools available. Once again, there’s no substitute for the knowledge and experience of an expert.

To achieve today’s standard of audio and visual quality, you’ll need to invest in thousands of dollars of professional equipment. And because video technology is constantly improving, that won’t be a one-time investment.

You’ll Save Time and Money by Turning to Experts

It may sound counter-intuitive, but when you take into account the expense of a hiring an in-house videographer and investing in all of that pricey equipment, not to mention the countless hours of shooting and editing your video, it’s unlikely that you’ve saved even a penny by attempting to produce the video yourself. You certainly won’t achieve the quality level that you’d receive from a video produced by an expert. By hiring a professional video team, you can ensure that your resources aren’t being wasted.

Video marketing is becoming increasingly popular, giving businesses an opportunity to make a memorable first impression. Whether you’re creating an explainer video, a promotional video, or a testimonial, make sure that first impression is a great one by hiring a professional video team.


Posted in: Video Production Company, Working with a Video Production Company

Crowdfunding

For most people, developing a product or launching a business requires securing a sizeable loan and finding a couple of good investors. By contrast, crowdfunding is the practice of raising money for a business venture by taking in financial contributions from a large number of people. In other words, instead of finding someone willing to invest $50,000 into your budding business, you find 2,500 people who will each invest just $20.

While the idea certainly isn’t a new one, the numerous online crowdfunding platforms that now exist have made it easier than ever to capture the attention of would-be supporters. The downside, of course, is that there are more people than ever trying to raise money to fund their inventions or startups.

So, how can you make sure that you stand out from the crowd? By creating a video, of course! Here are a few guidelines to follow for making an effective crowdfunding video for your startup.

Share Your Vision

In the video, you want to immediately bring your viewers in by providing them with some background. Share a little bit about yourself, the members of your team, and why you’re interested in launching a new product or business. Use rich, detail-focused dialogue to make sure that the video conveys your passion while giving all of the important details of your venture. By the end of your video, you want your viewers to be rooting for you. After all, they’re much more likely to invest their dollars when they’ve already invested their emotions.

Dive Deeper into Your Business Plan

Crowdfunding may be quite different than the conventional method of gaining capital, but big-time investors and small-time, dream-sharing supporters have one thing in common: they want to see a solid, realistic business plan. As you’re talking about the improvements that your startup will bring, incorporate images and footage of your product or service in action. This demonstrates that your startup isn’t just an interesting idea, but it’s one that is actually viable.

Give a Solid Call to Action

Your video may be information-rich and inspiring, but if viewers don’t know what to do with the information they’ve just taken in, you’re unlikely to get the results that you need. At the conclusion of your video, give a defined call to action. Whether you want them to donate a few dollars, share your video on social media, sign up for a mailing list, or provide feedback, it’s important to let them know.

Creating a Video People Will Watch

The content of your video is important, but ensuring that your information is shared in a way that people will want to take it in is equally important. Shooting a quick promo video on your smartphone isn’t enough; creating a polished, professional-grade video makes a great first impression by building a sense of legitimacy and commitment to excellence. Rather than attempting to shoot your own crowdfunding video, it’s best to partner with experts to ensure that you’re getting the best quality possible.

Crowdfunding is a great way to not only secure financing for your startup but also to build up a solid customer base right from the first. By creating an effective crowdfunding video, you can put your best foot forward and increase your chances of success.


Posted in: Video Marketing

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