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Crowdfunding

For most people, developing a product or launching a business requires securing a sizeable loan and finding a couple of good investors. By contrast, crowdfunding is the practice of raising money for a business venture by taking in financial contributions from a large number of people. In other words, instead of finding someone willing to invest $50,000 into your budding business, you find 2,500 people who will each invest just $20.

While the idea certainly isn’t a new one, the numerous online crowdfunding platforms that now exist have made it easier than ever to capture the attention of would-be supporters. The downside, of course, is that there are more people than ever trying to raise money to fund their inventions or startups.

So, how can you make sure that you stand out from the crowd? By creating a video, of course! Here are a few guidelines to follow for making an effective crowdfunding video for your startup.

Share Your Vision

In the video, you want to immediately bring your viewers in by providing them with some background. Share a little bit about yourself, the members of your team, and why you’re interested in launching a new product or business. Use rich, detail-focused dialogue to make sure that the video conveys your passion while giving all of the important details of your venture. By the end of your video, you want your viewers to be rooting for you. After all, they’re much more likely to invest their dollars when they’ve already invested their emotions.

Dive Deeper into Your Business Plan

Crowdfunding may be quite different than the conventional method of gaining capital, but big-time investors and small-time, dream-sharing supporters have one thing in common: they want to see a solid, realistic business plan. As you’re talking about the improvements that your startup will bring, incorporate images and footage of your product or service in action. This demonstrates that your startup isn’t just an interesting idea, but it’s one that is actually viable.

Give a Solid Call to Action

Your video may be information-rich and inspiring, but if viewers don’t know what to do with the information they’ve just taken in, you’re unlikely to get the results that you need. At the conclusion of your video, give a defined call to action. Whether you want them to donate a few dollars, share your video on social media, sign up for a mailing list, or provide feedback, it’s important to let them know.

Creating a Video People Will Watch

The content of your video is important, but ensuring that your information is shared in a way that people will want to take it in is equally important. Shooting a quick promo video on your smartphone isn’t enough; creating a polished, professional-grade video makes a great first impression by building a sense of legitimacy and commitment to excellence. Rather than attempting to shoot your own crowdfunding video, it’s best to partner with experts to ensure that you’re getting the best quality possible.

Crowdfunding is a great way to not only secure financing for your startup but also to build up a solid customer base right from the first. By creating an effective crowdfunding video, you can put your best foot forward and increase your chances of success.


Posted in: Video Marketing

E-commerce

Just a few years ago, online shopping was met with skepticism, with people asking questions like, “Is my personal information safe?” and, “Can I trust the quality of the item I’m ordering?” and, “How do I know that I’m actually working with a legitimate company and not some computer-savvy 13-year-old who’s orchestrating credit card scams from his blanket fort?”

Today, however, online shopping is second nature to most consumers. In fact, many people prefer buying even their groceries and everyday household items online over braving the stores on a busy Saturday afternoon. Even so, with some types of purchases, particularly those of items that have heftier price tags, there remains some hesitation. How can your e-commerce business overcome those reservations? By creating a video! Here are three important strategies for using video to highlight your e-commerce company.

Decide What Products or Services Would Benefit from Video the Most

Obviously, creating a high-quality video is going to cost some time and money, so use your resources wisely by deciding which products or services will benefit the most from being featured in a video. Generally speaking, people are most hesitant when making a big purchase online, so focus on your high-dollar, feature-rich offerings.

When creating product videos, make sure that you emphasize the benefits of a product or service, rather than its specific features. In other words, answer the question, “What’s in it for me?” For example, rather than saying that batteries are included, tell your viewer that the product is ready for them to use right out of the box. Instead of mentioning that a program is customizable, emphasize that it is designed to meet your customer’s unique needs.

Let Your Fans Do the Work

Getting ahold of user-generated content is a fantastic strategy for using video to highlight your company. It’s obviously a cost-effective alternative to spending the time and money to create a video yourself, and as an added benefit, it’s basically word-of-mouth advertising, which has been shown to be wildly successful.

Generally, satisfied customers are more than happy to share their experiences with your products or services, even if there isn’t a tangible incentive to do so. Create a hashtag, a contest, or a giveaway for those who share video content pertaining to your brand on social media. Your customers get their 15 minutes of fame, you get free video content, and everyone wins.

Sharing Your Video Wisely

There has been some debate as to the best way to share corporate videos online, so it’s important to do your research, evaluate your goals, and determine the best course of action for your business.

A major perk for sharing your video on YouTube, of course, is the ability to utilize the platform’s TrueViewvideo ad format. This allows you to reach audiences beyond those who visit your channel or social media page. Advertisers have several different options for sharing their content through TrueView ads, allowing them to customize a strategy that will fit their budget.

You don’t have to produce a video for each and every product and service you offer. By creating a strategy and partnering with an experienced video production company, you can reach your target audience and make sure that your e-commerce company shines.


Posted in: Video Marketing

Testimonial

Today’s marketing team has endless products and services at their disposal to help them connect with their target audience. The marketing landscape has undergone huge changes in the last decade, but one thing hasn’t changed: word-of-mouth advertising is among the most effective tools for improving conversion rates.

A video testimonial provides website visitors with an attention-grabbing, memorable experience, enabling them to get a first-hand account of a positive experience someone had with your brand. Wondering what your testimonial video should include? Keep reading to learn how to create a testimonial video that gets results.

1. Laying the Groundwork

Like all videos, your testimonial video should have a solid intro. Your client should say a few lines about who they are and what type of industry they’re in. Then, they should relay the issue that they had and how your company helped them resolve it. If they’d previously had an unsatisfying experience with a company similar to yours, they may describe how their experience with your brand differed. The video may conclude with the client emphasizing how your product or service has positively impacted them.

Sounds short and simple, right? That’s the goal; your site visitors have a short attention span, so don’t lose them by shooting a five-minute testimonial. Your mission is to provide viewers with a person that they can identify with who was in a situation that they can understand, and then create value by demonstrating how your product or service was uniquely beneficial.

2. Ditch the Script

While laying out a basic structure or outline to follow is good, creating a script that is to be read word-for-word is definitely not. This marketing approach is one in which you’re essentially abandoning the marketing approach and kicking off a genuine conversation. Memorized lines crafted by a marketer will sound like just that, which defeats the entire purpose of a testimonial video. Give your client a few pointers as to what information you’d like for them to cover, and then let them do the rest.

3. Emphasize Benefits

The exact features of your products and services are probably readily available on your website, so they really don’t need to be laid out in a testimonial video. Instead, the video should focus on the benefits that you provide to your customers. For example, rather than talking about automation feature, talk about the time-saving benefit.

4. Use Candid Shots of Service Personnel

The beauty of testimonial videos lies in the fact that they provide an element of authenticity and transparency that is otherwise difficult to capture. Expand on that element by interweaving candid shots of your service-based personnel throughout the video, creating a more dynamic and engaging viewing experience.

Testimonial videos are highly shareable, so once your video is complete, upload it to your website, YouTube, and your preferred social media platforms. Because of their unique ability to fully capture just how your product or service enriches the lives of your clients, testimonial videos are a wonderful way to create brand recognition, build loyalty, and improve your conversion rates.

 


Posted in: Video Production Tips

Company culture

Hiring the right candidate for a job is about more than finding someone who will be experienced, dependable, and hardworking. The best candidate will not only be the right fit for your business, but your business will be the right fit for them.

How many employee complaints can be attributed to the fact that the company or the job is simply not what they’d had in mind? How often can dissatisfaction be traced back to unrealistic expectations, either of the job, the people with whom they work, or the brand as a whole? Only so much information regarding your company culture can be crammed into a job description, leaving the applicants to fill in the blanks for themselves.

Rather than using an inefficient (and expensive) trial-and-error process to land your perfect job candidate, take a proactive approach by creating a company culture video that will accurately showcase what working for your business will actually look like.

Keep reading for three engaging company culture video ideas.

Show, Don’t Tell

If your goal is to give prospective hires a clear picture of what the posted job entails, then skip the bulleted lists, strap on a wearable camera, and record a quick video that will show what the average day will look like for someone in that job. This will allow your applicant to see the entire workplace, their work space, and the many faces that they will encounter.

Get the Team Involved

Different people will have entirely different perspectives on the company that employs them, which is why crowdsourcing your video is such an engaging and effective approach. To make it happen, recruit a few employees to share a snapshot of their lives through a video camera, mobile device, or whatever recording device is most convenient, and pair those clips with your company message. Whether you’re showing potential hires how your team works together, how your employees balance their career goals with their personal lives, or why each individual loves their job, crowdsourced videos provide a raw, authentic way to introduce prospective employees to the culture of your company.

B-roll Montage Videos

Do you want to share information about what it’s like to work for your company or outline a specific job post? B-roll montage videos are simple to make; in fact, with the right background music and visuals, they often require no dialogue. These short, action-filled videos are perfect for sharing outside of your official website, such as on social media sites like Facebook and Instagram. Next time there’s an office birthday party, a company picnic, or even a charity event in which you’re participating, grab a video camera and capture some footage.

By using a company culture video to provide prospective employees with an engaging, authentic introduction to your business, you can ensure that you are landing the perfect candidate for the job. To learn more about creating your company culture video, get in touch with us today.

 

 


Posted in: Audience, Video Production

Virtual Reality

As technological advancements have swept the events management field, the event-planning process has come a long way from paper-based systems and binders filled with charts and pamphlets. Today’s corporate events are expected to provide a dynamic experience that engages attendees, offering a unique experience that will educate and inspire. Here are three innovative tech trends that are changing the way companies share their story.

Engaging through Virtual Reality

While virtual reality has been on the horizon for at least a decade, the technology has finally reached the point where it can be incorporated to provide an immersive, enriching experience for event attendees. Virtual reality allows users to move and interact with computer-generated images, enabling companies to tell their brand story through 360-degree video. Major companies like Google and Sony are investing heavily in this budding technology, ensuring that it is increasingly accessible, affordable, and ready to be a part of your next event.

“Heads Up” Technology

People spend a lot of time staring down at their phones, and this has been a pain point for many companies who have hosted events. In response to this, event planners are using “heads up” technology to take advantage of attendees’ preoccupation with their mobile devices. Many events now feature large-scale interactive games, where smartphones are transformed into controllers. There are also apps like Crowd Mics turns cellphones into microphones to allow users to interact with a wide audience, as well as other dynamic video and audio interactions via smartphones. Rather than changing the habits of event attendees, consider looking for ways to optimize their experience through mobile technology.

Video Instead of Text

Consider this: 90% of the information that your brain takes in is visual, and that information is processed 60,000 times faster than text. While reading a text is active and requires our brains to do a lot of work, watching a video is passive, allowing our brains to take a break. This, in turn, frees up the mental resources to let us make an emotional connection with the information being given. When it comes to conveying chunks of information, video, not text, is the way to go. Not only is it easier and more fun to use this medium to educate your audience and promote your brand, but this format ensures that the information is more easily absorbed and has a greater impact.

Incorporating tech trends into your next event will provide a richer, more engaging experience for attendees while effectively relaying your brand message. We can help you capitalize on these event production trends in a way that will impact your attendees long after the event has concluded.


Posted in: Video Production Tips

Lighting

Here’s the bottom line – the lighting you use for your next video will play one of the biggest roles in just how good the final product will be. Lighting problems are not uncommon, but they do need to be resolved if you hope to produce a stellar final product. Here are four common mistakes and how you can avoid them.

#1: Natural light is an option, but not always

Natural light is an important source for video production, but it is not easy to work with. Most projects will benefit, instead, from the use of lights. Properly lighting the scene is essential, but natural light often doesn’t do a good enough job. Keep in mind that investing in lights is an expense that’s nearly always necessary and beneficial.

#2: Those white walls aren’t a good thing

One of the common myths many video makers have is placing subjects against a simple white wall. Let’s be clear – white walls are unflattering to nearly any subject. They offer nothing to your video. Even one that’s freshly painted and sparkling can look dirty and too cheap. Instead, look for the use of backgrounds instead. What about all of those videos you’ve seen with white walls? They can work, but to make them work, you have to put a lot of effort into those walls including lighting them properly to get the right effect.

#3: Too much light on faces is a big problem

Another common mistake made with lighting in videos has to do with how much light you are placing on your subjects, particularly their face. First, start by not using direct light on a person’s face. Doing this makes the individual uncomfortable and he or she will look less put together. Now, that’s not to say you don’t need to light faces. You do, but you need to consider the use of filters or diffusers on that light. You can try to bounce light off ceilings and walls to create a softer feel. It can help to add in light where it is needed, but will not create shadows that otherwise harm your shot.

#4: Those shadows make everyone look strange

Shadows are distracting in any video. Light should always pull in attention to your target or the person in the video who is supposed to be the focal point. However, shadows can easily pull the attention of your viewer in another way. Many people make the mistake of believing they don’t have shadows until they wrap up the photoshoot and begin the editing process. Take the time to really get this right. Make sure you specifically are checking for shadows throughout your shoot.

It’s quite necessary to master the use of light in any video production, but the process is rarely easy to do. With a bit of focus on the right lighting, you can create an impressive video and one that truly puts the spotlight where it is supposed to be – on your subject. These tips give you a fantastic starting point.


Posted in: Video Production Tips

Youtube vs Facebook

At first glance, it may seem that whether you share a YouTube video to Facebook or upload your video directly to the social media platform, you would see the same outcome. However, as discovered by Socialbakers in a 2014 experiment, there are a few key differences that may impact the way you choose to share your video content.

Over a five-day period, Socialbakers monitored the 3,684 YouTube video links that were shared and the 458 native Facebook videos that were shared. Keep reading to find out the differences between sharing YouTube videos vs. native Facebook videos, as well as the results of Socialbakers’ study.

The YouTube Video Links

It’s easy to understand the appeal of simply publishing your YouTube videos onto your Facebook page. After all, you’ve already created the video and posted it to YouTube; why go through the trouble of uploading it to Facebook when a quick copy-and-paste will do the job? Additionally, by providing the link for the YouTube video, you make it easy for your audience to click through to your YouTube channel, where they can view more of your content.

Sharing your YouTube videos has its drawbacks, though. For example, as more content is posted to your page, your YouTube video is pushed farther and farther down until it is no longer easily accessible to your page’s visitors. Also, because the analytics are harder to measure when the same video is posted in two places, it can be difficult to judge just how great an impact your video had.

Native Facebook Videos

Because the social media giant has provided features specially designed to offer an optimal visual experience for users, uploading videos directly to Facebook has unique benefits. In 2014, Socialbakers discovered that while nearly eight times the number of YouTube videos as native Facebook videos were shared, the Facebook videos generated more comments and more likes. Businesses also have the option of including a Like Page button, and option that is not present with simply linking a YouTube video. Finally, once a native Facebook video is shared, it remains accessible on the Pages Gallery, making it easy for site visitors to view it again.

Among the drawbacks, however, is the fact that YouTube videos were shared at a greater rate than Facebook videos. In other words, if going viral is your goal, a native Facebook video may not be your best bet.

While there is no doubt that uploading a video directly to Facebook offers significant benefits, the way that you choose to share video content will boil down to how you run your business and what your goals are. If Facebook is your primary avenue for connecting with your audience, then it makes sense to take advantage of its many features. If, however, Facebook is just one aspect of your marketing strategy, then sharing YouTube videos may provide a simpler, more efficient way to get your content out there.


Posted in: Online Videos

Virtual Reality

Virtual reality videos are one of the most cutting edge types of tools available today for businesses looking to reach a larger audience in new ways. It is no longer just a type of format used by video games and movies. Today, we can create highly effective and engaging content that your business’s customers enjoy and even look for. Virtual reality, or VR, is more accessible than ever before. How can it be a part of your marketing efforts? Why does it matter?

#1: It Engages Customers

Beyond a doubt, VR is still very new and fresh. That means it is very much accessible to your reader. They want to see it. People are excited about opportunities to engage with VR. This means they are more likely to watch your videos and to learn about your company. As a result, this can translate into better sales for any organization.

#2: You Can Market Across the Board

Another way VR is changing the field is by providing an easy way for companies to connect with customers over multiple channels and through various devices. They can use VR as a way to allow for virtual shopping. It allows you to personalize the experience your customers get every time they reach for a headset.

#3: They Are Money-Saving, Too

Another way that you will reach your customers through VR is by reducing the overall costs of mistakes or miscommunications. With VR, your customers can walk through the experience of trying a product before committing to doing so. The end result can be phenomenal. For example, as a home builder, you can allow your clients to virtually walk through the home to feel the floor plan, not just see it on paper. That’s empowering and it makes your product or service truly become a real, tangible option for your buyers.

#4: It Provides a Better Way to Manage People Too

The use of VR is not just a customer-oriented tool. It can also be used in a variety of ways. In short, by creating a virtual environment, you can connect with people and manage your employees without having to think twice about their geographical location. Imagine how much this can save you time and money. Users simply need to put on their VR headsets, select their avatar, and then begin collaborating with others doing the same thing.

#5: It Gives You More Reach

VR can provide you with better access not just to your customers and employees, but to a worldwide audience. You can establish your business internationally without having to step foot into another country. You can interview a key candidate, host a meeting with a potential investor, or even just explore the setup and product of another company.

It’s important to know that virtual reality is growing and changing rapidly. It is new and exciting right now, but it is still becoming more accessible. Today, it is safe to say that more companies around the global can utilize all that it has to offer.


Posted in: Interactive Videos

Animation

Could animation change the way you market to your audience? Animation is a type of video production method that can make a big splash on any marketing campaign. It can work in a variety of ways, but one of the most effective uses for it is in explainer videos. These videos are those that break down complex topics and bits of information to make them more accessible and easier to understand. When you do this through animation, you can often see a better level of interest from your viewer and that translates into a better understanding of your topic.

But, there’s a question you have to answer here. What type of animation is best suited for the type of explainer video you hope to create? There are several options available to you, each with benefits to offer. Depending on the way you plan to use your videos as well as the audience and content, you’ll be able to choose the format that makes the most sense for your individual needs. Let’s take a closer look at a few of the options available.

2D Character Animation: In this form, the images are flat and the animation is basic. The animations can move left and right and up and down, but that’s about it. This is the traditional, old-school cartoon drawn by hand. They work very well for basic explainer videos.

2D Motion Animation: Another level that moves a bit further out is 2D motion. This is not 3D level motion, but it still allows for the designer to create motion that’s more elaborate and realistic.

3D Animation: For a more realistic look, consider 3D animation. It creates a true real-world view that makes the background look as though it is behind the animation itself. This can help to make the video more realistic because you can use advanced design techniques and even props.

Whiteboard Animation: The use of whiteboard animation is more unique in that it offers real-time presence. The viewer is able to follow the video from beginning to end to ensure that the message is fully received. This type of animation is best for those who are looking to create a sales presentation.

Stop Motion Videos: Another type of video format that can work well for explainer videos is stop motion. In it, a number of photos are used and then pulled together during the editing process. This type of video is more basic in terms of how it is built, but it takes time to create. It is interesting enough to pull in your users.

Screencast Videos: Yet another option uses screencasting software. With it, it is possible to create animation that’s performing various actions. You can also bring in other video clips and create a streamlined single video.

With so many options available, it can be a bit overwhelming to know which is right for the type of video you are hoping to create. Don’t worry. When you work with a professional video production company, they can help you find the best use of animation for your particular goals.


Posted in: 3D animation

Open eyes

Investing in videography is more than just a trend. It is one of the best ways for today’s business owner to seize key opportunities to market to customers in a way that’s engaging and attention grabbing. Video has become a powerful marketing resource. It’s estimated that by the end of the year, 69 percent of all consumer-related internet traffic will be video-oriented. Just look at Facebook with its 4 billion video views every day. But, how can video be an important and valuable tool for your small business?

The question is – why does video marketing help your business to stand out and to get the attention it needs from today’s consumer?

#1: Video Transports Your Viewer Some Place Else

One of the keys to the success of video is its ability to take people somewhere else. As a business, you can create a video that transports your would-be customers to a new location – one that helps them to see the value of working with you. For example, a hotel can create a video about the surrounding area and truly capture the audience’s attention. This is where they want to be. And, if they want to be there, they can do that by embracing the company’s services. Video can show your customer how your products are made or take a person behind the scenes. Where can you transport your video viewers to?

#2: Videos Share Key Information

Unlike a basic ad, video can actually demonstrate a solution or show an opportunity with visuals that stand out and create a stunning impression. For example, the best way to show your customers the value of your product is to demonstrate its function. A how-to video is a great example of this, but it doesn’t have to be that specific. For example, you can showcase your line of clothing or bathroom fixtures in a video that shows them being used and how they work. This opens the door for the consumer. He or she now can transfer that solution or function to their own life. How are your videos showing your viewers how your product or service benefits them?

#3: Videos Open Eyes

Finally, video can also be used as a way to communicate something new, interesting, innovative, disruptive, or just unique. Video can provide someone with information they need, but don’t know they need. For example, a doctor’s office can create a new video about a unique procedure they are launching or a recently approved FDA medication. In doing so, they can show their reader that this is a new opportunity, a new idea, or a new way of accomplishing something.

Video is powerful. Marketing with video simply makes sense financially because it is a cost-effective way to get your message out to the public. The question is – how can you use video to communicate your message in the most effective way?


Posted in: Video Marketing

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