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man recording with microphone

As a video producer, one of the most essential tools you can have is a good microphone. While camcorders are getting better and cheaper every year, microphones remain an expensive but important part of your kit that will make or break your videos. Choosing the right type of mic for your videos requires knowledge about what factors matter when it comes to picking out quality mics from bargain bin specials. Today, we’re going to take a look at some different types of microphones including lavalier, shotgun, and desktop options so you can find the perfect fit for your needs. In this article, we will answer the most common questions and clear up any confusion or misconceptions about what makes a good microphone for YouTube vlogging.

  • Built-in microphones

The built-in microphones on new phones are good enough to get the job done, but they’re not going to be as dependable as a microphone you purchase specifically for that purpose. Relying on these mics isn’t ideal, but they can absolutely work if it is all you have. 

  • Directional microphone

If you are like most people, chances are that a directional microphone is new to you. Quite frankly, it’s one of those products that almost always gets overlooked but can make a huge difference in the quality of your videos and audio recordings with smartphones and cameras. When making videos or recording interviews on your smartphone, for instance, there will inevitably be some mechanical sounds such as shutter clicks recorded alongside the actual dialogue. The sound of someone typing on their keyboard can also ruin an otherwise perfect video when they’re not supposed to be heard at all. Directional mini-microphones are probably the best bet for any content creators starting out. They record superior sound to built-in microphones and are usually very affordable. They are basically a miniature shotgun microphone, which mounts on top of handheld cameras or cell phones.

  • Stereo Microphone

Stereo microphones do what the name implies—they record in stereo. This means you’ll have two different channels of audio recorded at the same time, usually facing at slightly different angles. The sound recorded creates a similar experience to how we hear sound in person. The Zoom H4n Pro is a popular choice amongst video producers. It has four built-in microphones which are set to record in the XY pattern. This allows you to have two voices on one side and two on the other so that they can be separated when edited later (with some work).


Posted in: Camera and Editing Services, Online Videos, Video Marketing, Video Production

You’ve just invested in your new filming equipment and are planning your next outing to experiment with it? We’ve got you covered. Our travel experts have tested and reviewed thousands of products, so we know what works and what doesn’t. In order to avoid ending up with unusable footage because you didn’t pack the right lens or equipment, we will explain in this article everything you need to take with you!

  1. A camera bag

We don’t think about it often enough but the storage bag for your camera is essential! Remember to bring a bag that has compartments for your different lenses, battery charger, filters, etc.. A good camera bag should be waterproof, light, and remember to check the measurements so that you can take it with you wherever you go! A little extra: some bags offer special straps to hang your tripod, it’s really ideal. 

  • Different lenses

Lenses… it’s a chapter in itself. Depending on what you’re going to film, whether it’s a vlog, a cooking video, a travel video, or a wildlife video, you’ll have to bring the lenses you need. Preferably, I always take with me a wide-angle lens and another one a bit more macro for protracts and macro photography. All in all, plan a range of 15 to 80mm. 

  • A stabilizer 

Stabilizers are a must. Whether it is for a trip, a corporate video, or a wedding video, they are essential to your equipment. Even if your camera or your lens already has an integrated stabilizer, it is preferable to have an external stabilizer in order to obtain the best results on camera. Remember to check out the different models before you buy one, as some have a weight limit that should not be exceeded. 

  • NG filters

Have you ever come back from a filming trip and realized that all your footage is over-exposed? Classic beginner’s mistake. To avoid this, and to make sure you get the best possible footage, even on an island where the sun is beating down, buy non-gradient filters. 


Posted in: Video Marketing, Video Production, Video Production Process, Video Production Tips

Sony Alpha One Camera

It is finally out there people! Sony released it’s brand new camera, a 50mp full-frame mirrorless camera capable of shooting 8K video. How cool is that? By all accounts, this camera is an amalgamation of the A7RIV and the A7SIII, which makes it the most technologically innovative camera that Sony has ever released. 

Sony stated: 

“We are always listening to our customers, challenging the industry to bring innovation to the market that goes far beyond their expectations.” said Neal Manowitz, deputy president for Imaging Products and Solutions Americas at Sony Electronics. “Alpha 1 breaks through all existing boundaries, setting a new bar for what creators can accomplish with a single camera. What excites us the most—more than the extensive product feature—is Alpha 1’s ability to capture that which has never been captured before. This camera unlocks a new world of creative possibilities, making the previously impossible now possible.” 

Now with a retail price of 8499,99$, it sure isn’t affordable for everyone. But let’s have a look at all the new features of the camera, just for fun! 

  • New sensor

This is a brand-new sensor from Sony. It’s built with integral memory and paired with an upgraded BIONZ XR imaging processing engine. This allows Alpha 1 to continuously shoot 50.1-megapixel images at 30fps with up to 120 AF/AE calculations per second. This, by the way, is blackout-free. At this speed, that’s a first. 

  • Filming in 8k

The Alpha 1’s 8K video is captured at 8.6k then oversampled to 8K. This always results in a video with better clarity and color than a video shot at the native resolution. Outside of the 8K, the Alpha 1 is also capable of 4K 120p / 60p 10-bit 4:2:2 recording and includes S-Cinetone color. 

  • A heat-dissipating structure

One of the biggest controversies to continually hit the camera news cycle last year was the Canon R5 overheating when shooting at 8K. It’s probably of no coincidence that Sony has specifically highlighted their heat-dissipating structure in the press release. It says:

“A unique heat-dissipating structure keeps the image sensor and image processing engine temperatures within their normal operating range, preventing overheating while maintaining compact body dimensions. This makes it possible to record 8K/30p video continuously for approximately 30 minutes.”

Check all the features of the camera here: https://www.premiumbeat.com/blog/sony-announces-alpha-1-8k-video/ 


Posted in: All Posts

Cinematic looks for your videos

Hello there videography lovers! How are you feeling these days? Today, we are going to share with you all the secrets about filming, that gives the cinematic look every videographer is looking for. It doesn’t really matter if you have an expensive camera and gear if you don’t know how to use it, right? Most of the people who are starting on this journey think that the more they invest in a good lens or camera, the more chances they have to film good looking videos. The truth is if you know how to use a camera, you could shoot amazing short movies with your smartphone only. Whether you’re just starting out on the incredible adventure of making short films and vlogging videos, or you’re a professional who needs a little refresher, we’re going to share with you today the must-haves to shoot your videos properly. Let’s go! 

  1. Angles

There’s nothing more boring than a video shot from a single angle. Our advice here, is while shooting, try to these capture 4 different angles: a wide shot, a close-up, a portrait, a drone shot. Whether it is to shoot travel or wedding videos, it will give a more dynamic look to your video right away. 

2. Lightening

Lightening is a key component for a great video. The best time to shoot a video if you want that natural light and glow, is during the golden hours: meaning at sunrise and at sunset, so you can use the sunlight as a backlight. 

3. Depth in image

If you are looking for a cinematic look, you must absolutely give depth to your image. Depth is what will change entirely how your shoot looks like, and to achieve that, you must set an aperture at 2,8 at least, to get that beautifully blurred background. The second piece of advice we can give you to reach that depth, its to have two or three fields of view in your view. A shot with only an object or a person in the center is too easy. Try to shoot a foreground and background at least, so you can play around with it. 

4. Lenses 

The last piece of advice and yet the most important one! The choice of lens is one important step that you should consider before buying anything. Depending on what you like to shoot, you will need a different set of lenses. From wide-angle lenses (used to capture landscapes for example) to portrait lenses, the difference is huge. Inform yourself about this whole new chapter about photography and videography, because it will make a huge difference in your videos! 


Posted in: Camera and Editing Services, Online Videos, Video Production, Video Production Tips

Cinematrographer filming a movie.

As a filmmaker, you always need to keep up to date with the latest trends and tips in order to always be ahead of your time and your competitors. This can be done by talking to colleagues, taking training courses, or doing research on the internet. And with these uncertain times of pandemic, you have a lot of time to kill! So here is our list of Youtube accounts to follow to stay on top of the video trends. 😉

  1. Rob Ellis Channel 

If you are looking for cinematographic and dramatic effects on your videos, Rob Ellis is your guy. No matter the budget you’re working with or the gear you have, Rob masterfully shows you how to approach lighting and how light can affect the emotions in your scene. From quick tutorials to downloadable presets, he will teach you everything you need to know. 

Find it here

2. Sydney Baker-Green Channel 

 Sidney has a channel ranging from color grading tutorials, short films, and cinematography setups. For the aspiring filmmaker or colorist, this channel is superior in the fact that the information is one-of-a-kind and his presentation is immaculate.

Find it here

3. Flick Channel 

Felicia Smith is a talented photographer and cinematographer. She shares all of her secrets on her youtube channel, gives pro tips, and teaches you how to get confident on set. No matter if you’re operating the camera, a PA, grip, or just generally interested in filmmaking, there’s a lot to love here as there are videos covering almost everything.

Find it here 

4. PonySmasher Channel David F. Sandberg, who is an amazing director, also has his own youtube channel! From animation to visual effects, you will learn everything you need to know about film production. And if you are a horror movie lover, you might want to take a look at his videos right now.

Source: https://www.premiumbeat.com/blog/youtube-channels-for-filmmakers-2021/ 


Posted in: Camera and Editing Services, Online Video Ads, Online Videos, Video Marketing, Video Production, Video Production Tips

Editing tools - Picture of a girl holding an iphone

In recent years, the technology around smartphones has developed very quickly, and from simple phones used to call friends and family, we have moved on to a tool that also allows you to take pictures and videos of very high quality. The latest models that came out in 2020, offer several cameras built into the phone, allowing you to shoot professional pictures. With all the pictures you take with your smartphone, it is convenient to retouch them directly on the phone. We have therefore selected the best photo editing applications for iPhone and Android.

  1. Lightroom 

Unsurprisingly, the well-known Adobe also offers its services on cell phones with Lightroom, well known on the PC by photographers, both amateur and professional. The free tool allows you to retouch photographs using predefined parameters or much finer settings. The software is obviously aimed at users of premium smartphones since Lightroom is of particular interest when used to retouch pictures in RAW format. And by the way, the application allows you to shoot directly in RAW without going through another application, with a professional mode available to play with many settings.

  1. Picsart

PicsArt moves away from the subject of photo retouching itself and instead addresses the subject of layout, collages, and effects that can embellish the picture before it is shared on social networks. This free application is easy to use and allows you to test many effects, stickers, filters, or frames.

  1. Touchretouch 

We will also mention the excellent TouchRetouch to easily remove “undesirable” elements from your pictures (a passerby on your pretty landscape, dirt that hangs on the table where your beautiful plate is…). Just like other more generalist software, TouchRetouch uses artificial intelligence to fill the void on an area that you have defined and thus erase an undesirable element. The result is sometimes risky but generally allows, after a few attempts, to obtain a rather natural rendering.

  1. VSCO

For its part, VSCO is a very successful vintage editing application. It allows you to apply several filters inspired by old professional cameras, but also to add effects such as image noise to give a silver look to your pictures. VSCO is a clean and efficient tool that allows high-quality rendering. You can also share your images within the application with a community of photographers. Retro effect guaranteed.

Source: https://www.frandroid.com/android/applications/top-applications/203471_les-meilleures-applications-retouche-photo


Posted in: Audience, Camera and Editing Services, Video Production Tips

How to edit professional videos on your iPhone?

In recent years, the technology around smartphones has developed very quickly, and from simple phones used to call friends and family, we have moved on to a tool that also allows you to take pictures and videos of very high quality. The latest models that came out in 2020, offer several cameras built into the phone, allowing you to shoot videos in 4k, which was then reserved for professional cameras. A growing number of devices such as phone stabilizers are being sold, for a clientele increasingly looking for ease and speed to film their vacation memories or their daily life. So, for those who have a phone capable of filming and producing quality content, here are the essential tools to edit your videos in no time! 

  1. Adobe Premiere Rush

Premiere Rush is the video editing application provided by Adobe, the specialist in editing software. This service is extremely complete and offers a range of tools for your creations for which you can manage several video and audio tracks. This makes it easy for regulars to find their marks and even synchronize their projects with the computer version of Adobe Premiere.

  1. Quick

Quik is the video editor designed by GoPro, which obviously has certain know-how in this field thanks to its famous cameras. It’s one of the easiest applications to use, even the most novices will be able to use it to assemble clips, add music, text and effects. And we love it, because it is free.

  1. Inshot

The InShot application also offers very simple functions and many filters and music for clean and fast editing that will be of the most beautiful effect on your social networks. A great application for TikTok professionals, you’ll love the templates already in place. 

  1. Artisto

Finally, for artists, here is Artisto! This app allows you to transform your videos with effects inspired by works of art. It’s an application that’s easy enough to use and perfect for creating original renderings.

All these applications are available on Android and iPhone, downloadable on Apple Store and Google Play Store.

Source: https://www.frandroid.com/android/applications/top-applications/552598_les-meilleures-applications-de-montage-video-sur-android


Posted in: Online Videos, Video Production

Choose the right camera

Do you like photography as well as recording videos? You’ve been at it for a while and you want to invest in a new camera or get an even more powerful camera? You are at the right place to answer all your questions! Such an important investment requires a lot of thought in order not to be disappointed with your first purchase… So follow the guide!

  1. Do you prefer photography or videography?

Depending on the activity you practice the most, it is important to choose a camera that will meet your needs. Sony cameras are very well known for making very good quality videos, in addition to being lightweight and easily transportable, for your travels for example. As for the Canon brand, it is famous for its cameras offering all the qualities and settings recommended for a photography pro.  

  1. What will you photograph?

Depending on what you are used to photograph as well, you will have to choose the right camera and the right lenses. If you are more accustomed to portraits, landscape pictures, or microphotography, do your research according to these characteristics. For those who like to take pictures at night, for example, you will have to choose a high enough number of iSO to take your pictures!

  1. What is your budget?

We often forget this, but buying a new camera is above all a question of budget! Indeed, the more you look for a model capable of beautiful things and we a lot of features, the more you will have to put the price on it. Of course, it is not a question of throwing away all your savings to buy the most expensive camera, but you will have to expect to pay no less than 500 dollars if you want to invest in a quality product!

  1. Do you want to upgrade your camera later?

If you want an entry-level camera that will give you the option of adding more components or upgrading later then the best option for you will be either a mirrorless camera or a DSLR. A compact camera with a fixed lens will not give you any future options. But generally, mirrorless cameras and DSLRs will allow you to upgrade and get new lenses, add filters, etc. So if you want to start small and add-on as you learn, choose one of those options.


Posted in: Camera and Editing Services, Online Videos, Working with a Video Production Company

Adobe After effect
Adobe After Effect

For those of you who are used to using the Adobe suite, you’ve probably heard of the After Effect software, which allows you to add special effects to your videos. Indeed, for those who are used to video editing and who are beginning to master Premiere Pro, the next step would be to be able to add 2D or 3D effects in your footage with the help of After Effect. Even if learning to master this software is completely different from learning editing software, you will still have fun learning new skills! So here are the basic few things you could learn using After Effects: 

  1. Create Pixel Art

Have you always dreamed of doing Pixel Art? Several tutorials are available on platforms such as Youtube or even on blogs specializing in video production so that you can make your Pixel Art step by step to spice up your videos or video transitions. 

  1. Transparent background

You always wondered how you could create export transparent background videos? Whether you are a vlogger or you regularly post content on your Youtube channel, you may often need to integrate content with a transparent background, such as your channel’s logo for example, or video animations or 2D or 3D animations. After Effect will be helpful for that!

  1. Motion Tracking 

Have you ever heard of this tool? Motion tracking is a special effects technique that consists in analyzing the movements and trajectories in a video image, in order to apply them to a new graphic element that will be integrated in the same image, typically a title, another image or a 3D animation. Essentially, It can really up the value of your projects and is great to add to client videos, so it’s a must to add to your list!

  1. 3D animations

Remember the colorful video clips of the singer Mika? Do you want to make transitions in the same style? Nothing could be easier with After Effects! Animation is a process that will take you a little time to learn and realize but it’s really worth it when you see the result.

Now all you have to do is download the software and have fun with all these new features. Don’t hesitate to look for tutorials on Youtube that will help you to achieve your goals 😉


Posted in: Online Videos, Video Production

Final cut pro
computer using final cut pro

Whether you’re just starting out in video editing or you’re already an expert in the field, you’re probably wondering what’s the best video editing software you can use for your future projects. The best known and most widely used software on the market so far has been Adobe Premiere Pro, but lately, Apple has released its own professional video editing software, which is Final Cut Pro. So if you are struggling to choose between the two software, and you don’t know which one is best for you, keep reading!

  1. Adobe Premiere Pro

Pros: First of all, this video editing tool can do much more than just basic editing, but it can also be used to adjust the colors, tune the audio, or add special effects to your footage. Basically, moviemakers usually use this software because of its wide range of options and fine quality. It can be supported on all platforms, from windows to OS for Mac, so you won’t have to switch your material to use it. It is widely used over the world, so it is very easy to have access to many tutorials on Youtube if you are stuck at some point or if you want to improve your basic skills. Finally, Adobe Premiere is a team alliance software, which means that any team member can access any of his member’s files to share and edit it.

Cons: To start with, although it is a powerful software, sometimes it is not understandable and easy on the ground level. It also disappoints with slow performance if you need to work on high-resolution like 4k. Finally, it doesn’t support VFX effects and it suffers slow rendering. 

  1. Final Cut Pro

Pros:

If you are looking for a software to quickly edit your footage on an easy-to-use platform that doesn’t require a background in editing, it will be perfect for you. You will be able to create stunning videos in no time because this software includes VFX effects, it allows the user to edit videos using multiple cameras, it works on Real-time effects and graphics, and it is a more economical option since it costs a one-time purchase.

Cons: 

Like we’ve said before, the major negative point about this software is that you absolutely need a Mac to download it. It also doesn’t work on a network, which results in a lack of regular updates on the software, and it suffers from a few basic compatibilities as well as format issues.


Posted in: Online Videos, Video Production Process, Video Production Tips

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