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The energy industry is one of the fastest growing and most diverse industries in the global market. It is also one capturing innovation at a fast rate. No matter your role in the industry, video can play an important part of sharing information, gaining investor insight, working to develop solutions, or sharing concepts with industry leaders, local government, and customers. Here are a few ways video can enhance the energy industry.

Animated Videos for Extraction and Refinement

A meeting with local government or residents about a new system or tool can be hard to explain. Using animated video, it is possible to show how extraction and refinement happen. Use this type of video to showcase how you could do something or how you are doing it right now. Give those outside of the industry a clear picture of what is happening and how.

Use Animated Videos to Showcase ROI

Provide insight to investors and others in the industry about how any new investment can improve functionality, energy efficiency, or aid in development. It is possible to display ROI of any new investment, for example, by using animated videos. This breaks it down into easy to understand content and shows why a specific investment is ideal.

Demonstrate New System and Tools

Perhaps you are an innovator trying to get your product into the hands of the energy industry. Or you may be hoping to invest in new technology. Showcasing how these tools and systems work can open the eyes of any investor or company. It also provides insight into the benefits, functionality, and even challenges that new products can bring to any workspace.

Preserve and Share Industry Knowledge

The energy industry is growing and changing quickly, requiring a need to not just obtain information but also to share it. Keeping information available to customers, clients, investors, researchers, and others is so valuable but hard to do. With video, you can capture industry knowledge and maintain it long term in a streamlined, efficient manner.

Share Experience and Build Reputation

Video – whether animated, product information, or employee-focused, provides a way to build a brand and reputation. Energy businesses generally need to be able to share their brand image with the public. Showcasing talent, attracting new workers, and even simply ensuring shared information can help any business grow and thrive.

Video plays an essential role in the day to day operations of an energy business. It can be a simple, effective method of conveying important information.


Posted in: All Posts

You’ve probably seen the stats – people are watching over a billion hours of online video per day, etc etc etc. Face it, online video content is ubiquitous. Viewers are able to watch nearly anything on any device, and they are.

Whether you operate an online e-commerce site, or traditional brick and mortar shop, if you are not getting your products and services in front of your customers via video, you can bet your proverbial last dollar that your competitors are doing just that.

Ten Ways Your Company Can Benefit Through The Use Of Video

Level The Advertising Playing Field – Online video marketing is cheaper and can reach just as many potential customers, even more than traditional advertising outlets. Budget constraints no longer limit the advertising reach of the “little guys”.

Video Can Get Your Brand And Message In Front Of Customers, You Didn’t Even Know Were There – Video is a format that is easily shareable between friends and is a huge part of part of social media.

  • More than 500 years’ worth of YouTube videos is watched daily on Facebook.
  • More than 700 YouTube videos are shared on Twitter every minute.

Video Can Hold Your Customers’ Attention While It Entertains, Educates, and Inspires

  • More than 60 percent of consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase.
  • A video is a great storyteller that can keep consumers glued to your site. A well-produced video can also move your customers to laugh, cry, get mad, learn, or take action, all while keeping your products and services front and center.

Video affords an opportunity to interact with and respond to your customers in real time through comments and replies.

Video Has An Eternal Online Shelf Life – This makes its production extremely cost-effective over time. This precisely why you should focus your production efforts on creating evergreen content.

“Buy Now” Is A Click Away With Video – With traditional advertising, although customers might be motivated to make a purchase, additional steps must be taken in order to close the sale. With video marketing, once inspired, the simple act of clicking a button is all it takes to seal the deal.

Video Goes Everywhere, Anytime – As mentioned previously, consumers are consuming massive amounts of video content through mobile devices. Video puts your brand and message in front of your customers everywhere, accessible at a time of their choosing.

Video allows your customers to become your best sales force through sharing and testimonials that jump off the screen.

Video allows you to showcase your products and services more creatively while adding a voice and personality that come through with ordinary text advertising.

Video Is Easily Measurable – With analytics, it is possible to get near-instant feedback as to the effectiveness of ad campaigns.

In the world of business today, video promotion for your company’s brand is as obligatory as paying taxes. Take your business to the next level. Call us today Toll-free at 1-888-294-9393, or contact us online. Get your fast and free video production proposal from Kicker Video, NOW!


Posted in: Video Production Tips

You have a lot to communicate in your next blog or directly to your customers. It seems like a good idea to write a nice article or blog about it. They’ll read it because it is valuable to them. But, sometimes, what you have to write is too long, too complex, or simply too much information to include in a small space. And, the small attention span of today’s internet user also limits your ability to communicate all you need to through a written piece.

There are times when video is simply better. Video allows you to provide a far more thorough amount of information in a shorter about of time. You can communicate in a more effective manner, too. For this reason, it is often best to put some messages into video rather than trying to type out that message to the group. Your key to when to do this depends on a variety of factors.

When to Use Video

There are a few key situations in which video is simply the better method for communicating information. Here are some examples.

The Long Email

An email more than about 300 words is too much for your readers to take in. They will not get to that mid section but will read the first and last portions. And, there is no doubt that creating an effective, attention grabbing email is not easy.

Video offers a solution. With just three minutes of length, you can get in the content and message you need to. People respond better to it as well.

Onboarding or Set Ups

There are some situations where you may need to communicate steps. You want to provide your readers with information on how to do something. In these cases, it is critical to communicate with screenshots as well as with words. Video helps to make this possible.

Confidential Information

There are some situations where what you need to share has to be communicated in a safe manner. Creating a paper trail may not be ideal. A securely hosted video platform, on the other hand, can be the ideal solution.

Adding Feeling and Emotion

Sometimes, words can only go so far to communicate a message. Video allows for emotion, human connection, and engagement to come through more effectively. When you want to explain something, show something, or demonstrate something, video creates a better result.

Video should be a key component of any business arsenal of communication. Are you using it enough to communicate in the best manner possible?


Posted in: Video Production Tips

The call to action (CTA) of your videos is nothing to overlook. It ultimately takes your viewer from a bystander to taking action in your product or service. The goal of any CTA is to get a person to make a purchase or contact you. But, how you do it matters.

There Are Numerous Types

Define what your goal is before choosing a type of call to action. For example, do you want the customer to buy something right now? Do you want the customer to go to your website? Call you? Once you gather this insight, consider your audience. What have they done to this point in the purchase process? Are they ready for a true “buy it now” call to action?

Examples of Video CTAs

In a video – whether it is an explainer video or a testimonial (or anything else), you have a variety of ways to ask the customer for their information. Sometimes, a simple statement of “call us for more information” is all that is necessary. However, it pays to get creative, too.

  • Offer a free trial. Perhaps your customers can sample what you have to offer.
  • Consider a contest. Introduce it and then use an “Enter to Win” CTA to get their attention.
  • Ask a question fitting to the content of your video. For example, you may want to try to start a conversation. Use a hashtag to track answers. Then, encourage customers to “Join the Conversation.”
  • Fill out a short form – this is a common CTA for videos, but it is important to direct them to where to find the form if it is not on the same page. The key to forming success is to offer a benefit to providing their information – a free trial, free information, free information package, etc.

Most importantly, make it authentic. You want to ensure the customer knows there is some type of value in connecting with you and communicating with you when it comes to sending you their information.


Posted in: Video Production Tips

A video testimonial can serve as one of the best tools for marketing campaigns. They provide a variety of benefits to any company because they establish your organization’s creditability. If a friend says something is good, you believe it. Online, testimonials work much like this. They help encourage would-be customers to trust your company.

How to Develop a Testimonial Video

Well-designed testimonial videos are the ideal conversion tool. To create these videos, work to develop a strategy. Your strategy should focus on a single goal – show anyone viewing the video they can be confident in your product, service, or brand.

When creating a strategy, there are a few rules to follow. First, be sure you are creating authentic experiences. Use real customers. And, choose customers who are much like your target audience in demographics. You also want to provide value here. What specifically was the benefit or reason for the good result?

Then, consider developing a problem-solving approach. For example, your testimonials should show what your company did to solve the customers’ problems. Why did they turn to you? What did they experience when they did? Whenever possible demonstrate this benefit.

Finding Your Ideal Customers

In some small businesses, it is clear who to choose to help you with this process. For example, you have a good customer you know well. On the other hand, it helps to choose those you have made the biggest impression on – the customer who thanks you for going out of your way or the customer who has a fantastic story to tell.

When you choose customers, be sure they are going to do well on camera. They need to speak with some level of authority to be convincing. They also need to be a good storyteller. When you listen to them speak, you should feel just how trustworthy they are.

Wrap Up Your Videos with Company Information

After your customer shares his or her story, be sure you include information about what your product did, how it worked, why it is different, or what value it offered. Ultimately, you want someone watching the video to understand your product has the tools they need to solve their own problem.

Testimonial videos should be designed to be professional, high-quality displays of information. When you invest the time in creating a video like this, it can easily become a tool for social media, email marketing, and numerous other campaigns you plan to launch.


Posted in: Video Marketing

When was the last time you needed instructions on how to put a piece of furniture together? Did you rely on the unhelpful insert that came in the box, or did you head over to YouTube to see if anyone else ran into the same problems? If you’re like most people, you use video to answer complex questions in a few short minutes.

Current and prospective customers within the financial industry are no different. The average customer wants simple, straightforward information about important financial services and news that can be delivered on any device. Video brings this perfect balance of convenience and value to financial customers daily.

Types of Financial Industry Videos

There are multiple ways video can benefit businesses in the financial industry whether your company is offers banking services, brokerage services, or personal financial advice.

New Services

Adding a new service to your business? Breaking into a new market? An announcement video is a quick, friendly way to let your audience know what you’re doing and how it will benefit them in the long run. An announcement video is also a great opportunity to explain existing services and elevate your authority as a financial brand.

Explainer Videos

Want to give your clients a basic overview of registered retirement savings plans? Plan to offer helpful information about tax-free savings accounts? Saving for short and long-term needs as well as retirement is one of the most important things your clients can do with their money. Unfortunately, the average client doesn’t understand how it all works. That’s where video content comes in. Create an explainer video to provide meaningful information in a convenient, easily understood format.

Marketing & Advertising

Recently open your firm and need to get the word out? Are customers in love with your services and you want to tell the world? Buying airtime on television or radio can drive marketing costs through the roof, but a simple advertising video can work for you on the web 24/7.

Why Use Video in the Financial Industry?

In addition to informing customers about important financial services and products, video can be used to boost a company’s visibility in the marketplace and achieve brand awareness with a target audience. A video is also the most frequently shared and engaging content format on the internet, which means your investment in video content creation can provide new leads and a higher return on investment.


Posted in: Video Production Tips

When it comes to educating and engaging with your audience, no other medium even comes close to being as effective as video marketing. The beauty of video marketing is that it allows you to not only get the content of your message across, but you can tightly control the tone and style of how that content is delivered.

If you’re considering making a video, you may be going back and forth between shooting it live action or creating an animated video. Unfortunately, there’s no one-size-fits-all answer to that dilemma; both styles have their perks and drawbacks. Keep these things in mind as your deciding what type of video you want to create.

When to Use Live Action Videos

Live action videos are a great way to showcase a tangible product or service. If you’re selling, say, a vacuum cleaner, a live action video can demonstrate its benefits in a way that an animated video could not. Watching an animated vacuum cleaner suck up animated particles isn’t nearly as convincing as watching the real thing in action.

On the other hand, live action videos have some limitations. It’s hard to convey abstract ideas, such as cloud-based services, using a live action video. In instances where an intangible product or service is being provided, live action videos may not be effective.

The Benefits of Animated Videos

Animated videos are awesome for conveying abstract or conceptual ideas and services. These types of videos are well-suited for companies that provide web services that may be difficult to sum up by an actor working from a script. They also don’t have the limitations that live action videos do. Do you want to incorporate a cape-clad pig flying over a cityscape? No problem! With animated videos, you’re only limited by your own imagination.

Animated videos are also easy to brand. You can incorporate the same fonts, styles, colors and themes that are on your website into your video, providing consistency across marketing materials.

As your products and services evolve, it’s very easy to edit animated videos to keep them up-to-date, making them a great long-term marketing tool. Editing a live action video is significantly more difficult and likely won’t have the same seamless results.

Summing It Up

Both live action and animated videos have their areas in which they shine. By considering the message that you want to convey (along with a few other factors like budget, time constraints, and resources), you can decide which style is best suited for you.


Posted in: Making Decisions, Video Production

Demo videos have a lot going for them: they’re educational, memorable and informative, and most of all, they are powerful tools that help you make sales and close deals. An effective product demo video highlights the value of what you’re offering, addressing your client’s problem and how your company can solve it. Here are a few reasons that your business needs a demo video.

Demo Videos Let You Connect with Clients

You’re a firm believer in the products and services that you offer, and your enthusiasm for your business shines through to your clients when you sit down with them and explain how what you’re offering can meet their needs. No matter how great your online copy is, it’s really hard to capture that enthusiasm and make every website visitor feel like your service is uniquely suited to their needs. Demo videos provide the experience of sitting down one-on-one with a client and sharing how your product or service can help them.

They’re Convenient for You and Your Clients

Your clients are busy people, and coordinating a demo time can be a serious challenge. Rather than playing email volleyball with your client in an attempt to set up an appointment, you can simply send them a pre-recorded demo that they can watch and rewatch at a time that fits their busy schedule.

You Don’t Have to Worry About Canceled Appointments

Life happens, and sometimes your client is not able to attend a scheduled product demo. If you have a pre-recorded demo, then the preparation that you put into that meeting won’t go to waste. You’re still able to provide the client with the demo via email or social media, without having to go through the trouble of planning another demo.

Demo Videos are Easy to Share

Did your prospect arrive at the demo but other stakeholders from their organization that were scheduled to be there didn’t show up? If you’ve recorded the demo, then that won’t be a problem. Demo videos are easy to share, and once your prospect has the demo, they can easily share it with the other decision-makers within their organization.

Demo videos are powerful sales tools that can speed up your company’s sales cycle, maximize your sales team’s efficiency, and cut down on unqualified leads.


Posted in: Getting Ideas, Video Production

Do you want to grow your business’ customer base and brand recognition? If you answered yes, then you’ve come to the right place. Discover how multi-million dollar companies use the same tactics and strategies that top market influencers employ to grow mega-audiences and build brand awareness.

Video Marketing – Tactics and Strategies (T&S) to Grow Brand Awareness and Customer Base

#1 – Capitalize on your company’s presence and use of YouTube

After Google, Youtube is the second largest search engine, in the world. Check out these ideas for video marketing that your business might be able to leverage upon:

  • Getting Started Videos
  • Product Demo Videos
  • Tutorial or Explainer Videos
  • How-to Videos
  • Instructional Videos
  • Webinars
  • Interview Videos of Industry Experts or Employees
  • Behind-the-scene Videos
  • Real-time Videos
  • Videos that give Information about your Company
  • Company’s Event Videos

#1 – Use social media ads to get your videos in front of your potential audience

Even though this cost money, it’s worth the investment. Just like PPC advertising, your ROI per dollar spent makes it worth your time and effort.

#3 – Engage your audience

Social media is a two-way street. TRY THIS – create and send short shareable videos to the people that already support your brand i.e. your followers.

#4 – Leverage user-generated videos

Many of the biggest brands leverage user-generated content to support their social media marketing endeavors. TRY THIS – hold a contest on your brand’s social platforms.

As a part of this contest, ask your customers to send in videos of them using your company’s products. Publish the video of the contest winner on your company website’s homepage. The winning video will act as a video testimonial for your brand and the products or services that your business offers.

#5 – Use INSTAGRAM STORIES & SNAPCHAT STORIES to engage with your customer base

There is no reason that your business can’t mirror the marketing methods that bigger well-known brands use to engage with their own audiences. TRY THIS – share a short 10-second video of new and even existing products and services that your business offers. Be original in your presentation and focus on creating “evergreen” content.

As you engage with your target audience, try to be fun and upbeat in your presentation. Don’t be boring or too technical. Give your audience something that they might want to share with their friends.

The end goal of all marketing endeavors is to increase brand awareness as well as to add to your customer base by growing your business’ pool of potential customers i.e. people interested in your business’ products or services. Why not try doing the same things that the most well-known market influencers do to grow their own audiences. Afterall it’s working out just fine for them.

For more information or to get started today, call us at (888-294-9393) or contact us via the web. We know what you want, we know what your business needs, and most importantly we know how to get it done.


Posted in: All Posts

Videos are engaging, interesting, and memorable. They provide people with information using more of the senses, and as a result, they can be an excellent tool for teachers. Though schools can benefit from the use of videos as well, teachers can and should dive deeper into this area. The right video can communicate a message, share a story, answer a question, or break down complex topics into easy-to-digest content.

Why Use Video in Education?

Consider how your students engage in the world around them today. They use social media platforms such as Vimeo and YouTube every day. While this may be content that’s enjoyable, there is a strong component of this that can benefit the classroom. For example, 93 percent of teachers believe that the use of educationally based videos actually improves the learning experience, according to a study done by Kaltura. And, used in the proper format and designed well, this is exactly the type of result expected.

There are numerous benefits to using video in the classroom. Here are some of them:

  • Video allows students to engage visually. As a result, they also can retain information longer.
  • Students can watch the video more than one time, even at home to refresh their memory.
  • Video is more engaging, filled with more color, information, sound, and content. This helps to get them watching.
  • Video works in all types of classrooms. Use it in math, English, or just about any other topic where you want to communicate a message more fully.
  • Students enjoy videos. They are more willing to talk about what they watched. They can gather more insight and more willingness to share.

Video like this also allows the teacher to step back. Instead of teaching the same content day in and day out, video allows the teacher to step away from the front of the classroom to focus on other topics. And, yet, he or she is still providing incredible resources to students.

How Can You Use Videos in the Classroom?

As a teacher, your time in the classroom with students is limited. Each day is filled with more to do and balance. Video can help to alleviate some of this frustration. Here are a few ways to use it:

  • Create videos to teach specific course material. In particular, use it to help communicate a complex topic in a simple manner.
  • Use it to demonstrate outcomes to experiments or lab work. Break down the steps to a project your students need.
  • Use it to build awareness or communicate a message through a story rather than through a lecture. Sometimes, the inclusion of stories in teaching material can help to bring the message through more fully.

To be effective, video must communicate in the right format based on the topic but also on the audience. A professional video company can help to get this done. And, teachers can then turn this video into a tool they use to promote classes, refresh before a test, or engage students who need more sensory-based education more effectively.


Posted in: Getting Ideas

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