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What makes a webinar successful? This type of educational format is an excellent way for companies to build their reputation and brand while also allowing them to provide something valuable to their customers. By recording valuable content and recording it properly, it’s possible to have a resource that’s valuable and shared many times over.

What goes into successful webinars? There are a few key components that really define just how effective a webinar will be. As you work to build yours, take a closer look at these key factors.

Deliver a Clear Message

It’s essential to ensure a goal or message is clearly present in any webinar used. That is, you want to be sure that the webinar gives the end-users something valuable and interesting. It shouldn’t be rambling on and on, but a well-structured, easy to understand and follow guide.

Choose the Right Speaker

Those speaking in your webinar need to be able to pronounce words clearly, but they also need to be interesting to listen to. You want the person who can tell a story and really hold the audience’s attention. After all, you want people to engage with your webinar. Be sure you are choosing a partner, thought leader, or someone that’s an expert – the person speaking makes a big difference.

Utilize the Right Tools

While it is important to consider hiring a professional to help you with the video and development of your webinar, it’s also important to learn how to use the software available today. There are various types of programs out there. Any of them can be a good choice if you plan to do the webinar yourself. However, you’ll want to ensure they are really easy to use.

Create Graphics and Images

It’s not easy to hold the attention of any person, but online it is even more difficult. Luckily, with a webinar, you can add in a lot of value to the video and really keep people paying attention. For example, you can incorporate graphics and images that are different or interesting based on the topic. This can help to keep people paying attention to what you’re saying. A single person talking in front of the camera isn’t going to cut it.

Go Live or Pre-Record

Both options can work, and sometimes doing both works well, too. The key here is to create a script that really outlines every detail you want to convey. During a live, it’s going to be essential for you to stay on track.

A webinar can be a very helpful and valuable tool today. To make it worthwhile, though, you need to pull together all of the necessary pieces and create something truly special and unique. This can make sure your webinar is watched over and over again.


Posted in: Video Production Tips

Are you looking for new ways to meet your customers’ needs? Perhaps you want a promotional offer that is really going to turn heads and provide something new to drive traffic. The media can prove to be one of the most effective resources for interesting and diverse promotional campaigns. Take a look at a few key examples and try to apply these to your business.

Use Viral Social Media Trends

One of the most effective ways for you to have success like the media does is to use viral social media trends – stories, conversations, and ideas that are taking off on social media. You can use these to create new and interesting content. It doesn’t have to be something too political or newsworthy. If you see a meme about an 80s TV show, use that as an idea for a new campaign. What’s going on in the world of social media that you can utilize?

Start the Conversation with Your Customers

Before you launch your next campaign, product, or service, get in and do some customer engagement first. For example, you can identify one of your video’s most interesting components. Highlight it, talk about it, make it relatable to the audience who has yet to see the full length of your video. Talk about what you did to make that component of your video stand out.

Go Behind the Scenes

To make the media personable, it is very common for industry experts to make it real. For example, you can see a news team behind the scenes talking with each other about day-to-day life or learn about an ongoing joke in the office. You may have some running gags taking place during the production work that gives you some content here. Or, you can just pull back the curtain to give customers a look at what’s happening behind the scenes.

Share Your Feedback

The media is all about sharing as much as they can about any topic they are discussing. Whether you are launching a video or using an older one, you can really get more leverage and mileage out of it if you keep the conversation going.

For example, you may want to share the good and bad feedback you’ve received about the video. You can share insights into the thoughts you have on why some of the feedback hasn’t been good or why that critical acclaim is so valuable to you. In other words, you want to share content that helps to showcase what other people are saying about your film or promotional content.

When you want to market like a media company, you need to talk – a lot – about your video. That means connecting with a lot of people, sharing on social media, and engaging with customers in many ways. When you do this, you draw more and more attention to your video and promotion.


Posted in: Online Video Ads

Case study videos are designed to show prospective customers how your company can help them achieve their goals. When they’re done right, they can drive revenue and increase engagement.

What Is a Case Study Video?

Case study videos recount real customer stories in order to persuade prospective customers that your business can meet their needs. These types of videos add authenticity to your marketing mix and include elements like on-camera interviews and stats and figures to support your customer’s experience. While many of your marketing efforts are focused on the features provided by your company, case study videos focus on their benefits.

Why Do Case Study Videos Work?

Case study videos operate on the same principle as classic word-of-mouth advertising. They are memorable and give prospective customers something tangible to engage with. These types of videos are effective in building brand awareness and appealing to emotion, giving viewers the opportunity to envision how the goods or services offered by your company align with their needs.

Types of Case Study Videos

Customer Review

This type of case study video highlights the features and benefits of the products or services that your company offers. It is simple to film and generally requires minimal editing.

Customer Testimonial

Customer testimonials are often provided in a question/answer format, and like customer review videos, they are relatively simple to execute.

Case Study Narrative

Case study narratives are the most dynamic but also the most complex to film. This type of case study video may be shot at several locations and include graphics, on-camera interviews and B-roll visuals.

Best Practices for Creating a Case Study Video

Case study videos can boost brand loyalty and generate more sales, but it’s important to ensure that your approach is effective. Here are three best practices to keep in mind when creating a case study video.

1. Decide who your intended customer is. Even if your product or service is intended for a wide audience, think in specifics as far as gender, phase of life, financial limitations, household, geographic location and anything else that makes it easier to create a customer profile.

2. Consider what your intended customer wants to gain, whether that’s a resolution for a common problem, a simpler way to complete a task or another need that you’re uniquely positioned to meet. Orient your case study video around addressing this need.

3. Once you’ve determined who your customer is and you’ve crafted a message that addresses their needs, it’s important to ensure that they have the opportunity to watch it by choosing the best platform for sharing your video. This may be via social media, email or native advertising.

Case study videos are a great way to help your potential customers understand how the product or service you provide is relevant to them.


Posted in: All Posts

How-To videos are a popular format – because they are valuable and contain interesting content. When creating a tutorial video like this, there are a variety of steps to consider to ensure you get the most information out to the viewer in the most effective manner. There are many ways to do this, but some are simply easier than others.

Build Out the Video Script

Before pulling together everything you need, it’s important for you to have a detailed plan of what you plan to do and accomplish. This can make the video more effective and better to understand. Write down every step in the process. Write notes about what you wish to speak about what you need to convey, and details that will help you to create a how-to video that’s easy to view and understand.

Consider Camera Angles

If you are working with a professional video production company, one of the first things they will talk to you about is where you plan to shoot the video and what type of information you need to show in that video. That is because you need to be able to have multiple camera angles to communicate details. If you are taking something apart that’s intricate, for example, you need them to be able to see those individual details clearly.

Practice Each Step

Before you begin recording, make it a point to actually do the process. That is, work through the how-to off camera. Make sure you know the right way to do so – how will you show detail? What information do you need to present? What camera angles will help in this process? Then, try a few steps in your how-to video on camera. Replay and see how it looks. Consider the lighting, the location of the camera, and how well the sound is allowing you to communicate your message. It is common for this process to take several steps.

Edit It for Clarity

It’s easy to work through a how-to video if you know what you are doing. However, when you go back to edit it, you may find that some areas are not clear. You may find that you talked about something too much. It is helpful to edit out any problem areas, but don’t be surprised if you need to redo certain steps to improve the overall level of understanding.

Before you are ready to publish your video, you want to be sure that the information is presented clearly. You want to know that someone with no knowledge about how to complete the task can understand it. The key to a good how-to video is to communicate clearly so that anyone, even those with no idea what they are doing, can benefit from your video.


Posted in: Online Video Ads

Let’s face it. Most people hate ads. Some research indicates that 91 percent of people believe that ads are intrusive. Many people believe ads are invasive to their privacy too.

If you are a company with a product you want the world to know about, what are you supposed to do? How can you get your information out there when it seems people don’t want to – and even hate – viewing ads?

What Do People Hate?

A good place to start is with understanding why some people hate ads. Every situation is different, but when you understand what they don’t like, you can create ads and videos that are less intrusive to them. For example, most people hate the invasion of privacy when they see ads for things they are looking for online. This feels like an invasion into personal space.

You still need to use these ads – called retargeting ads – in most marketing campaigns. One way around the dislike for them is to ensure you are only using retargeting ads for the most valuable resources you have. Don’t waste time on display ads that just bother people.

Ads Get in the Way of Experiences

An ad that pops up in the middle of an enjoyable experience isn’t one most people want to deal with – it’s a turn off. There are many mid-roll pop ads like this that get in the way of experiences.

You can still use these but do so limitedly. Instead, aim to create value-driven ads, those that provide real information and truly valuable experiences. These are going to be ads that help to build your brand, not ads that are going to be sales messages. When you switch what you are talking about and how you can better encourage people to learn about your company.

Modern Buyers Want Something Interesting

It’s hard to capture the attention of today’s modern internet user. You need to create ads that are going to highly engaging and entertaining. Give them something that is different from what everyone else does. This may mean getting creative in the content as well as the visuals.

Take a few minutes to consider the value of content that’s delivered in a more effective manner. If you are using ads that are the same as you’ve used for 10 years, you’re missing the market and probably limiting your success with your audience. A few tweaks and the right tools, and you can enjoy a better response.


Posted in: All Posts

What is so interesting about unboxing a package? To a lot of people, it’s a very cool experience. If you’re lucky enough to have a product that people are waiting in anticipation to get, then creating an unboxing video is an excellent way to increase the energy of your brand even more.

Why Unboxing Matters Today

Take a look at a few unboxing videos on YouTube. Watch them and chances are good you’ll see why so many people find them to be interesting. They involve people opening boxes, explaining what they are doing, and really building excitement about what’s inside. They can also be very educational. They answer questions about what the product is like and what the soon-to-be-buyer can expect.

These videos get attention. If you don’t have any other reason to invest in creating them than this, realize that unboxing videos are hugely popular. That’s why you need to use them. Consumers use unboxing videos for a lot of reasons:

  • They are a fun way to see what the latest product is. Everyone wants to know what the latest iPhone is or what a new toy is going to look like.
  • Many people use them for research to know if the product is really something they want to spend money on. It is quality? Is it just another version of what they have?
  • A lot of people may not be able to buy that new product. They use the videos, then, as a way to live through someone else who is lucky enough to have it.

They’re also a lot of fun to watch. Depending on who creates them, they can be an interesting watch just to see how the person in the video reacts to the video. This is a fundamentally sound way of communicating with your audience.

Why Should You Use Them?

If you are a product maker, unboxing videos are a good way to build excitement, interest, and information on your product. It doesn’t always have to be a brand new product launch, either. People want to learn all about everything – even those old products that you may have had from a few years ago. The key is to ensure that the person doing the video is going to build up interest and provide a lot of details to the viewer.


Posted in: Interactive Videos

Interviews are challenging to get just right. You want to convey a very specific message, in the right light. The best way to ensure your message is presented clearly is to ensure the video is done well. Interview videos can be challenging because there are a lot of working components. However, with a few tips, you may minimize some of the background and get precisely what you need.

Get the Details Right First

The first step in the process of creating interview videos is to have a plan. You may not know what will be said, but you should have questions ready to go to lead the conversation. Dead air is perhaps the worst component of any interview. Define the purpose of the interview, write down plenty of questions (often interviewees will not offer long answers, requiring a lot of prep work on your part), and then consider any type of response the individual may give.

Choose the Right Venue

The setting for your interview needs to be well established. You want to ensure the environment is designed to allow for clear communication. You also want to consider factors such as the amount of light present, area distractions that may occur, and the comfort of those who will be in the interview. It is easiest to do videos in an actual studio, but that’s not often realistic. Choosing an outdoor venue is the most challenging. Be sure to give yourself plenty of time to get started.

Setup with Confidence

Perhaps the most critical step in the process is to ensure that you have prepped all of the equipment and tested the method before getting started. This means arriving early, setting up all gear (or allowing a video production company to do all of the work for you), and then testing the entire process. Consider lighting, background noise, background visuals, and every other factor that can play a role. You also want to ensure there is a working mic that sounds well. Getting sound quality right can be challenging in any environment.

Create a Conversation

Asking question after question is the typical interview process, but not always the best one. Instead, try to work from questions into conversations. You want to be able to provide clear information to the viewer, but you also want to make it seem comfortable and relaxed. A conversation is easier to create in this manner.

Interview videos that need to convey specific messaging benefit from having a video production company to help. Even if you are doing the video yourself, give yourself time to plan and execute the entire process with precision. You will want to do some practice work to get the format and your confidence in front of a camera up.


Posted in: Online Videos

If there is any consistent truth about effective B2B marketing strategies, it is that those strategies are constantly changing year in and year out. Some strategies that couldn’t fail at the start of 2019 are already outdated at the start of 2020. Adjusting your B2B marketing strategies every year is critical to long term success. If you haven’t yet introduced video into your marketing strategies, now is the time to start using these tips customized for 2020.

Personalize Your Messages

One of the hidden advantages of video marketing is that it has the potential to feel more intimate than marketing with static forms of media. More than any still image ever could, video lets potential clients see every aspect of your business that you choose to showcase. In 2020, when clients are more discerning than ever, it is critical to really make that personal connection.

Effective video marketing should put your entire operation on display. Don’t just tell viewers who you are as a company. Show them, by letting them watch your employees as they work. If possible, include a real client in your video and highlight how your product or service has benefited them. Observing the process and the benefits in living color will encourage potential clients to purchase your services.

Make Your Videos Fun

People are highly influenced by their emotions when making decisions about the products and services they will use. You want to infuse your videos with content that evokes positive emotions in order to best engage your audience. Content that is clever or amusing is more likely to encourage clients to choose your services over content that appeals to logic.

There are a variety of ways to include levity in your videos. Incorporating popular memes, parodying popular media, or using exaggerated portrayals are all excellent ways to inject comedy into your video marketing. The key to using effective humor is not to go overboard. If it gets overwhelming, it will distract from your message. And always be careful not to accidentally insult while trying to amuse.

Answer the Client Questions Before They Ask Them

Very often clients know what their end goal is, but have no clue how to get there. You may offer the perfect product or service to reach that goal, but the client doesn’t understand that, you won’t make a sale.

The best B2B video marketing explains how your product or service will help your clients obtain their end goal. Your videos should educate potential clients by giving straightforward explanations of the benefits they should expect to see. It should also highlight past success stories that best represent the advantages of connecting with your business.

Putting It All Together

The strongest B2B marketing videos in 2020 will combine all these tips in a witty and engaging motion picture. They will be videos that make the client feel like they personally walked into the door of the business and walked side by side with employees throughout the work process. They will be videos make the client smile and occasionally laugh, even while nodding in understanding at how this business can support them. Marketing videos that embrace these philosophies are sure to succeed in 2020.


Posted in: Online Video Ads

How do you build hype for a product or company, without actually spoiling the surprise? If you are launching a new product or service, or just looking for a way to get people to sign up for your secret information, you need a hype video.

Some studies indicate that almost 3 out of every 4 people want to watch a video to learn about a product or service rather than read about it. Your video, of course, has to offer the right combination of information and creativity to get them to tune in and be interested enough to follow up. Here are some key details about creating hype videos, also known as promo videos.

#1: Create a Plan That Outlines Your Goals

Your first step will be to set some specific goals that you want your video to accomplish. Are people signing up, clicking through, making a purchase, or just being informed? Next, determine how you are going to get them to do that. Most promo videos do well when they have a solid call to action that directs people to take the next step.

#2: Determine the Best Style for Your Video

Video styles range from animation to live-action. The key here is to select what is going to get your audience’s attention. It’s okay to do something out of character for your business if that’s what’s going to give your customers and readers the insight they need.

#3: Develop Your Script

Use a storyboard or write out a script that you think is going to work. Then, have someone read it. Are they “getting” the hype you want to offer? This is perhaps the biggest challenge of the entire project. Remember that every second of your video matters, so having a plan that gets to the point, delivers the message, and gets people to react is critical. You are likely to use some level of emotion in the video but also think about ways to grab the attention of the viewer.

#4: Get a Team to Produce It

There are some companies that can handle their own video production. For others, it’s best to work with a team that specializes in this process. Because hype videos have to be done well, this is a good time to invest wisely in the pros.

#5: Get It Out There

Once your video is ready to go, you’ll need to release it. Many businesses do this across various mediums, including social media. If you have a specific market in mind, be sure to tailor your video to reach those individuals specifically.

Hype videos can be a lot of fun to create. They work well to capture attention when made well. The key here is pulling together the right script and executing it.


Posted in: Online Video Ads

You’ve sourced the best actors and guests, created a compelling video (or series) and now you simply need to show it off to the world. If you’re not quite prepared for this last piece of the puzzle, you’re in luck. There are some creative and hassle-free ways to get your content in front of your target audience; just keep reading!

Consumer Insights: Digital Viewing Behavior

Expert marketing brand HubSpot conducted in-depth research on customer viewing habits and behaviors on the web. Here’s a snapshot of what they learned:

  • YouTube and Facebook are the top platforms of choice for video-viewing
  • Entertaining and funny videos get the most attention from viewers
  • Mobile devices are preferred to desktop devices when watching videos

What does this mean for you? It means your promotional game needs to be mobile-friendly, social media-driven and easily found on YouTube.

7 Ways to Grow Your Video Audience

Let’s dive into different strategies you can start today to get your content in front of a larger piece of your audience.

Repurpose Your Video Content

Not everyone is able to watch videos 100% of the time; some people prefer to listen to podcasts while they work out and stay productive. Without much extra work, you can transform your video script or series into a podcast ready for fresh ears.

Try Something New

You won’t often find blogs advising you to hit up users on Reddit, Quora or review sites, but trying something new may pay off depending on your niche. Add a simple link in your bio on these sites or embed a recommendation to view your video after leaving useful feedback or comments on a thread.

Market Videos via Email

You’re already sending out emails to your subscriber list or existing clients, why not include a link to your channel or latest video in the sender’s signature? This is an easy, automated way to encourage viewers to watch your content without investing additional time and effort into marketing.

Tease Your Content on Social Media

Have a particularly funny or educational clip in your upcoming video? Post it on various social platforms as a teaser that will entice your audience to watch once it’s live. Also, don’t forget to post an update announcing that the video has gone live to let viewers know when to watch.

Ask for Shares

Whether you’re posting a teaser or showing the full video, include a call to action that encourages your audience to share the content with their friends and followers. On your full video, provide a call to action at both the beginning and end of the content to remind viewers who were not yet committed to sharing to do so once they’ve finished watching.

Take Advantage of Notifications

If you’re posting videos on YouTube or your website, you won’t get any views unless people know about it. With the unpredictability of search engines, the best way to get more views is to encourage your audience to allow notifications on their devices and YouTube channels. This way, they’ll be notified as soon as fresh content is uploaded.

Encourage Employees to Promote Your Video

Before your video goes live, drum up some company-wide excitement by showing your team the finished product. Encourage them to share your video on their own social platforms and among friends or family (who will possible also share it!).

The Bottom Line

No matter how well your content is produced, it won’t do you any good if no one sees it. Use these ideas to get your content out there into the digital universe and sit back as your view counter continues to rise.


Posted in: All Posts

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