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Integrating your email database to work side with your video marketing efforts is a must. According to comScore Inc., a global digital market measuring service, the average internet user watches an amazing 186 videos, per month! If you’re not integrating your marketing efforts of both email and video platforms, your business is missing a golden opportunity for growth.

As a small business owner, getting the most out of a limited operating budget is a constant concern. But how do you do this? It is universally accepted in the world of online marketing that email has the best return on dollars invested. In general, email campaigns can generate about $40 per $1 invested, so the larger your email database, the better your returns will be with any targeted email marketing activities.

7 Ways Video Marketing Can Increase Your Email Subscriptions

Before you go any further, however, check out these statistics regarding the use of email and video. By using the word “video” in the subject line of your email you can increase your open rate by 19%, and by incorporating a video inside an email you can increase your conversion rate by 60%.

These stats are amazing and represent an excellent opportunity for increased sales and revenue. Try out these ideas as you develop your business’ marketing strategy.

  • Connect videos to your landing pages as a part of Google Adwords campaigns
  • Connect videos to your sales pages – offer a discount on products or services, only available if a buyer supplies an email address
  • Connect videos to your homepage – or place a video on your homepage that can only be viewed after an email address has been provided
  • Collect emails from your stand-alone videos by creating a turnstile gateway which viewers must pass through in order to continue watching
  • Use your videos as lead magnets or content upgrades – LM’s can be as simple as offering a copy of a recent webinar, tutorial or Q&As on a particular topic
  • Collect emails as part of your how-to videos – before beginning your how-to video, request that viewers complete an email opt-in to continue.
  • Turn you YOUTUBE channel into an e-mail collection engine – YOUTUBE offers two tools to do this – Card and Annotations. Note: before you can use these tools, you will have to associate your site with your YOUTUBE account. The whole process can be accomplished in about a half hour.

OutSource Video Production & Email Collection to the Pros

Don’t be afraid to ask for help. Instead of getting muddled down trying to optimize and integrate various technologies, outsource the job. Contacting the experts at KICKER VIDEO would be a great place to start. Give the Kicker Video team a call at 888-294-9393 and let them handle the rest. Use your valuable time to actually run your business.


Posted in: All Posts

Promoting your Business with how-to videos is easier than you think. It doesn’t matter the product or service of your business, video marketing should be part of your overall marketing strategy. According to comScore Inc., a global digital market measuring service, the average internet user watches an amazing 186 videos, per month!

Get Into the Game

How-to videos have been used to market products and services for quite some time, however, historically they reserved for large brands with big budgets. Small business’ tended to get pushed out of the way because of the cost of producing videos, as well as the time involved. Now, technology has made both of these obstacles a thing of the past.

How To Promote Your Business Using How-To Videos

If you’re planning to produce your own how-to videos, be sure to use these, tricks-of-the-trade.

  • Be Sure the Content of Your How-to Video is Evergreen – Your how-to video is going to live on the web forever. Make sure that you choose content that is relevant not only today but tomorrow, next month, even years down the road.
  • Appeal to Wide Audience – Chose a topic that just about everyone can relate to. Don’t pigeon-hole your brand focusing solely on your current customers, the idea is to gain customers while keeping the base you’ve already acquired.
  • Keep It Short – Say what you have to say in 1-3 minutes and at most 5 minutes. This will encourage sharing. Most viewers will not slog through a 20-minute video.
  • Get Excited – Your how-to videos should get a viewer excited and motivated to buy your product or service because this is the ONLY thing that will satisfy their needs.
  • Ask For the Sell – Closed mouths don’t get fed. ASK THE VIEWER BUY! Treat your how-to video as an opportunity for you to relay info about your product and for the viewer to purchase it right then. Include back-links to your website’s sales pages so that a viewer can make purchases quickly.

Outsource Your How-To

Not comfortable producing your own how-to videos, but still want to use how-to videos as part of your marketing strategy? Kicker Video is a great place to start. Get started TODAY, call the Kicker Video team 888-294-9393, and let them show you How-To.


Posted in: Getting Ideas, Video Production, Video Production Tips

The competition among travel agents has never been thicker. Travel booking websites have seen a boom in popularity among budget travelers who aren’t educated on the benefits of working with a travel agent, and as a result, travel agencies must strive to maintain a competitive edge. Video marketing provides a powerful tool that allows customers to witness the excitement found at the destinations that you offer while also outlining the unique benefits of working with your company. Video sets you apart not just from other companies in your industry but also from the booking websites that pull customers away.

Here are a few reasons why your marketing strategy should include video marketing.

Sharing on Social Media Is Easy

Social media has become much more than a way to connect with faraway friends and family. People of all ages use it to get their local and national news, research different products and services, follow their favorite musicians, and so much more. If your travel agency is on social media, then you have a prime opportunity to meet your target market right where they hang out. Publishing promotional videos on social media is a powerful, shareable way to engage potential customers. Make the most of social media platforms by tailoring campaigns according to specific factors like relationship status. For example, those who are recently engaged may be interested in promotional videos showcasing romantic getaways.

Search Engines Love Video Content

Your ranking on a search engine results page is everything when it comes to attracting new business and even repeat customers; after all, if your brand is buried under pages of results, you might as well not exist. Video almost always helps you gain a better search position. In fact, according to a study conducted a few years ago, a webpage that had a video was 53 times more likely to be listed on the first page in the SERPs. Take advantage of this edge by creating and focusing on different personas, for example, a business traveler, and tailor a video that provides solutions to their most common needs and pain points.

Videos Have Powerful Influence

When it comes to influencing your customers, video holds a power that the written word just doesn’t. It provides a more interactive experience, giving your customers an opportunity to see the accommodations and activities available to them at your top destinations. Videos that take advantage of weather conditions, such as changes in temperature, snow storms, or cloud condition, are particularly effective in inspiring customers. When winter temperatures plunge into the single digits or when summer temperatures become unbearably high, consider creating a video showcasing a destination with a more comfortable climate to motivate aspiring travelers.

Want to learn more about using video to gain a competitive edge? We’re here to help, so reach out to us today to get started.


Posted in: Video Marketing

Few tools have the ability to make a lasting impression on customers in the way that video does. Whether you’re providing a useful step-by-step tutorial to educate your audience, sharing about a recent community outreach that your company participated in, or outlining a new product or service, a video is more engaging and memorable than written text. Like other marketing tools, video marketing can be tailored to meet specific needs at specific times. Here are some things to keep in mind as you create the videos your business needs for every stage of the marketing funnel.

Stage 1: Awareness

In the first stage of the marketing funnel, your objective is to create awareness not only of your brand’s existence but also of its mission, its personality, and the value that it adds to customers’ lives. You can do this through video by pinpointing the issues that your target market is faced with and the solutions that your company provides. In this stage, let common search terms be your guide; this will land you higher up on SERPs while creating content that will be relevant to your target customers. Social media platforms provide an ideal place for sharing videos that build awareness, as the platforms make videos easy to publish and share.

Stage 2: Consideration

In the second stage of the marketing funnel, educating customers is the name of the game. At this point, your target customer has at least some understanding of what your brand is all about. Now, you want to guide them through the decision-making process, showing them how the solutions you provide are an ideal fit for the need that they have. Publish videos that focus on providing information on topics that are important to both you and your target market. Your main objective is to keep them interested and engaged with your content, so make sure your videos short, sweet, and to the point.

Stage 3: Conversion

The third stage of the marketing funnel is where the final decision takes place. You’ve guided your target customer through your brand’s story, their own needs, and the value you provide, and now it’s time for them to make a decision. At this stage, your focus should be on video content that appeals to the emotions. Your customer is thinking beyond the generic, “What does this brand do for others?” to the more personal “What could this brand do for me?” So, who or what sets your brand apart from similar companies with similar offerings? Why is your brand in a unique position to fill a need?

Stage 4: Retention

The final and often overlooked stage of the marketing funnel is retention. Your customers have already jumped on board, and now it’s time to keep them on board. Keep these customers active and engaged by educating them on new products or services you offer, new ways for them to be successful, and how your brand provides value over time.

Video content is a highly effective way to engage customers every step of the way, from their first interaction with your brand through the final retention stage. By integrating video into your marketing strategy, you can improve your customers’ journey through the marketing funnel while improving your bottom line.


Posted in: Video Marketing

Content creation is all about telling a story, whether it’s a story about your business itself, your mission, or your customers. As the content creator, your job is to tell that story in a way that will capture the attention of your audience and motivate them to take the desired action.

However, in order for that to happen, you must tell your story well. It doesn’t matter how great the story is; if the execution is poor, you’re unlikely to see the results that you want.

Here’s where animated video comes into the picture. This type of video is rich and engaging, and it is generally easier to produce and manage than traditional video content. In other words, animated video gives you all the benefits of traditional video content, but requires fewer resources.

Here are six reasons that your business needs an animated video.

Animated Videos Help You Get Your Name Out

Because animated video typically has a smaller resource requirement than other forms of video marketing, it can be used by nearly any business, no matter how small or young that business is. It levels the playing field, making it possible for small start-ups to get their name out and compete with bigger, more established businesses.

Animated Videos Let You Set the Tone

When you’re working with real people who have their own visions for how a video should look, it can be hard to capture the exact tone that you’re going for. With animated video, that’s not an issue; you have total control over the entire process from start to finish, setting the tone for even the most sensitive topics.

Animated Videos Appeal to Emotions

Animated videos go beyond providing a list of benefits; rather than limiting the content to the what, they explore the why and how. This makes it easy to appeal to your viewers’ emotions and push them towards the desired action.

Animated Videos Bring Problems and Solutions Together

Your customers have a problem, and your business has the solution. By using an animated video to demonstrate how your business has a unique ability to meet customers’ needs, you allow your viewers to plug themselves into the scenario you’ve created. Rather than simply telling them about what you can do for them, you’re actively showing them.

Animated Videos Let You Flaunt Your Creativity

Want to show a camper being chased by a bear without worrying about risking an animal rights activist group landing on your doorstep (or worse, being mauled by a bear)? Or an office building being crushed under a mountain of loose documents? With animated video, you can flaunt your creativity, playing fast and loose with the laws of nature and letting your imagination run wild. You can bring any concept to life, no matter how off-the-wall or complex it might be.

Animated Videos Leave a Lasting Impact

Because animated videos allow you to go to extremes to get your message out, they leave a lasting impression on viewers. Not only does this give your brand voice a microphone in your industry, but it will make you more memorable, giving you a competitive edge.

Through animated videos, you can create a boundary-free world that appeals to your customers’ emotions, allowing them to understand your brand’s message and what you can do for them.


Posted in: All Posts

Video marketing is a fun and effective way to engage your target market and spread your brand’s message, all while creating content that is highly memorable and easily shared. However, it’s not enough to simply shoot a video and send it out to cyberspace in hopes to hear an echo back; make a few mistakes, and your video could actually end up detracting from your goals.

Before you hit the record button, consider these three basics for creating a great video.

First Things First: Consider Your Focus

What do you want your audience to focus on in the video? It doesn’t matter how interesting or engaging your content; if the video is out of focus, that’ll likely be your audience’s only takeaway. Consider where you want to draw your viewers’ eyes, whether that’s to the main speakers in the story, to the action happening in the background, or to text on the screen. Proper focus will give your video a polished look and ensure that your audience is paying attention to what you want them to see.

Shining the Light

Like proper focus, proper lighting ensures that your viewers are seeing what you want them to see, but that’s not all; lighting sets the entire mood for the video. To decide on the type of lighting you want for your video, consider your company’s voice and the tone of the video. If your brand’s voice is authentic and reassuring, for example, then warm lighting might create the mood you want; if your brand’s voice is upbeat and sunny, on the other hand, then bright, vibrant lighting may be the better choice.

Feeling a little lost when choosing the right lighting? Check out what type of lighting techniques are being used in videos produced by companies who are in the same industry or have a similar brand voice to your own, or talk to a video expert for guidance.

Making Your Message Heard

The final element to consider is the video’s sound. Your video should have crisp, clear sound that is easy to hear. If the sound is distorted or difficult to hear, then not only does it give your video a decidedly amateur feel, but it may not hold your viewer’s attention. Because there is only so much that can be done post-production, sound quality is an important thing to consider throughout the process.

Video is becoming an increasingly important component in marketing, and doing it well is essential in an effective marketing campaign. By paying attention to these elements, you can create a video that you’re proud of.


Posted in: Making Decisions, Video Production

How can dentists use video for marketing? Many of today’s consumers turn to the internet for information and to find the service providers they need. They also expect a completely new type of interaction with those service providers. Video can help you to create the engagement these patients want and need to make the decision to visit your location over others.

What Can Video Do for Your Dental Practice?

Videos used online offer a number of benefits for dental offices. Some of those include the following.

  • You’ll increase the number of people learning about your company. You can include videos about the company, its history, and its goals.
  • Placing videos on YouTube, for example, can help your audience learn about the services you provide. Explain how a procedure is completed, for example, through a video demonstration. This can alleviate their stress about coming in for an appointment.
  • You can also benefit from videos for SEO. To rank well in the search engines, add more videos to your website, blog, and social media. This will help your dental practice to be easier to find by those looking for these services.

Use videos in various locations to communicate with your audience. Instead of a basic website like every other practice offers, offer something a bit more effective and engaging. This will get the attention of your would-be patients.

Video Types for Dentists

How can dentists use video? Many times, dentists don’t recognize the numerous ways they can use video to communicate a message. But, there are plenty of things to use videos for, including:

  • Patient testimonials; allow new patients to learn what they can expect from your dental practice based on what other patients have to share.
  • Provide informative information and tips to patients. Use video to show them how to brush their teeth or to care for their oral health.
  • Document dental procedures to provide a better level of information and to put patient’s minds at ease. This type of supportive video can help make your dental office more enticing than others.
  • Post videos about the staff. This can help to make your location a bit more real to prospective patients. This is especially important for dentists themselves.
  • Showcase what you do to make patients feel at ease when visiting. Take them on a tour of the location.

These types of videos can provide an intense level of information to your patients. And, it helps your dental practice to grow in a competitive market.


Posted in: Video Marketing

Video does more than communicate a message to your customers. It also provides you with valuable feedback and data you can use to tailor your marketing efforts more effectively. Every marketing dollar needs to produce enough leads to make it worthwhile. But, if you are not looking back over your video – or using enough video – you may be missing key information about what your audience needs and wants. Is your message getting through? Are you connecting with the right audience?

Video Data Gives You Insight

When you use smarter, richer data from, for example, video, you enhance the sales process. To be successful in sales, you must communicate the right message every time. But, what is the right message? The data received from your video use can help. It can tell you a great deal about your audience.

  • How did the viewer engage with the video?
  • Did the viewer watch the video a second time?
  • What action did the viewer take immediately following the video?
  • How long did they spend in that video?
  • Did they share it or otherwise use that video?

This type of data can help marketing teams to better understand their audience. Instead of creating videos – and even marketing plans – focused on what the company wants to say, consider what the audience is listening to and interacting with instead.

Make Videos More Than Just an Ad

In order to create this type of engagement and the data you need, it is critical for business owners to gather data that’s specifically focused. That is, you need to do more than create a video that’s an ad. Instead of the commercial of years gone by, create an informative video with incredible detail. Remember, customers have control now. They can stop, rewind, or even skip to various videos. This helps to provide that data that is necessary, but it also means you need to create a video with depth and detail to ensure they get the type of results they need.

How to Measure Your Video Value

Once you have videos, you can begin to measure the value they provide. It is this value that helps define how your sales marketing message is working. You can do this by collecting leads from the video content. Using tools, you can measure where people start and finish watching videos. You can also gather information about how that particular video creates leads – did they call or buy from you? Which videos do your customers watch the most? That, too, is incredibly valuable.

Create quality videos. Then, use the data from them to create and adjust your marketing plan. This is key insight that can transform the way you do business and gives you insight into who your customers are.


Posted in: Video Marketing

What’s the best way to communicate your product or service with a customer? It could be in slideshows, but today’s average business owner or consumer is too busy to listen to a drawn out speech or presentation, especially if they have to show up for it. Instead, why not consider the advantages of presentation videos? This is perhaps one of the best ways to close a deal with your prospective customer because of the format as well as the flexibility it offers. It also helps you ensure your pitch is stunning every time.

Is Video Better Than Text?

Imagine your customer who has already gathered some information about your company. You could hand over a long PDF file or a PowerPoint presentation as your tool to sell and close that deal. But, will they actually invest the time into it? These customers want and need content – they need to know what you have to offer – but their time is precious. That’s why you need to ensure you have a video that is easy to digest and readily available at any time to reach your audience. A presentation video is an effective, affordable solution for closing any deal.

How to Create a Winning Presentation Video

To have this type of success, you need to pull together a number of individual pieces. That is, you need this to be your award-winning, flawless video sales pitch. Invest the time in getting it exactly right. To do that, focus here:

  • Be sure the video is customized to your customer or a particular audience. You can create the framework of a basic video and then incorporate more customized components to it to ensure it addresses the individual customer’s needs. The key is to ensure it hits home with the customer.
  • Videos designed well give your sales team more time to hit targets and leads while allowing customers to gather information on their own time. For example, instead of dozens of phone calls and trying to get people in to a specific event, video saves you and your customer time.
  • Create a stunning sales pitch. You no longer are limited by a simple format or a few minutes spent sitting across from a prospective customer in his or her office. You can use a variety of locations, various video formats, and incredible visuals to drive home your point.

Presentation videos can provide an excellent step in enhancing your sales pitch. Keep in mind that they must be well designed to ensure you are giving your prospective customers the very best experience.


Posted in: Video Production Tips

Video can be at the heart of your efforts to build a strong business brand. Whether your company is brand new, or your video efforts are, videos themselves can play an important role in helping you to get your brand in front of more people. As a smaller company, for example, you need to be able to show your audience that your brand is one that is interesting, unique, and worth their time. Video can help you to do this and much more. But, to make it happen, you need to create the right types of videos.

Which Videos Should Be Your Initial Focus?

Even if your company has a moderate to small budget, creating video is an excellent way to create a foundation for your company. But, you’ll want to ensure every video you create is worth the investment you make. For that reason, most businesses will want to start with these basic video formats and build from there.

Tell the Company’s Story

One of the best places to start is about your company. While you do not want to create a complete company-focused video – you want to show why your company is best for the viewer – you do want to tell your story. A company story video format lets you do this. It can provide information on what the business is, why it is present, and who is behind it. It should also provide information about what makes the company unique. The key to success here is creating a human-level of connection with your audience. They need to see the value in your company.

Explain It Videos

Explainer videos provide you with a way to communicate with your customers. They also provide you with a way to showcase your products and services. There are various formats of them, but the ultimate goal is to show people how your product or how your service solves their problems. Do this, for example, in an animated video. It can help to show how the company works to improve the life or efforts of the customer. You can use other formats, too, such as live action or screencast.

Testimonial Videos

Another important place to start is with the testimonial video. Get your current customers involved. Most of today’s customers will value the input and information another customer offers more than they will anything else. For this reason, you want to communicate with your audience what your other customers are receiving. Testimonial videos can let you do this in a very streamlined fashion.

This is where most companies need to start when creating videos for their business. It creates a foundation from which you can build. Use these videos on your website, blog, and social media to gain attention.


Posted in: Video Production Tips

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