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When filming videos, having the greatest lighting possible is critical since it affects the quality of the end result. However, you don’t need expensive tools to achieve professional-looking videos. In fact, you can go a long way with your cell phone and natural light.

Here are some tips on getting the perfect lighting for your videos.

Film while facing a window

Natural daytime light is always a good option when filming indoors. Position the camera in front of you while facing a window to achieve a soft and balanced light. Make sure that there are no shadows on your face.

Use a ring light

Whilst filming using natural light is an excellent option, it can be a hassle to find the good angle and the ideal time of day that gives you that perfect lighting that you want. Ring lights are a great option as they give you a constant bright light throughout filming. Also, most ring lights will let you choose if you want cooler or warmer tones of light.

Avoid direct sunlight

If you’re filming outside, try shooting in the shade or on a cloudy day. Direct sunlight enhances shadows on your face and can cause you to squint. 

Don’t use too much backlight

You want the light to focus on your face rather than the background when filming. If you notice shadows on your face, try turning off any lights that may be on in the background.


Posted in: All Posts

Macro photography is a unique type of photography that captures microscopic objects. You’ll also hear the term micro photography, which is the same thing. It’s particularly well-known for capturing the beauty of little insects and animals. What’s interesting about seeing these objects from up-close is that you can see details that you wouldn’t be able to see with the naked eye or with a regular camera. 

Here are some tips to improve your macro photography:

Choose a macro lens with the proper focal length for your subject

If you are starting out and you don’t know which lens to choose, it can be difficult to find the lens that’ll suit your needs. There are three categories of macro lenses.

·      Short (35-60mm): Inexpensive and has a short working distance.

·      Mid-range (90-105mm): Somewhat inexpensive but has a short working distance.

·      Long (150-200mm): Most expensive and best when working from a distance.

Ultimately, if you want to capture professional images of very small objects or insects, we don’t recommend purchasing a lens with a short focal length. It’s best to invest in mid-range or long macro lenses to shoot close-ups from further away.

Make sure to choose a lens with a good ratio

You’ll need to choose a camera with at least a 1:1 ratio to reproduce objects at a life-size magnification. 

Attach your camera to a tripod

Attaching your camera to a tripod will help you achieve more stable close-up images.

Use your flash

Using a flash when shooting macro will add more light to your subject resulting in a sharper image. The background will also appear darker, which enhances details on your subject.


Posted in: Camera and Editing Services, Video Production, Video Production Tips

It’s critical to have the right equipment when recording or producing music so that you can accurately capture what you’re doing. Studio headphones will let you hear with precision the sounds that are being recorded. As a result, any flaws that a standard headset would miss can be captured. 

When shopping for studio headphones, you’ll come across different types of headphones. Here’s everything you need to know about each headphone type before choosing what studio headphones to buy.

Closed headphones

These types of headphones block the sound from the outside perfectly, which is great for mastering and mixing. You’ll be able to hear every detail of the music that you are listening to, without any surrounding sounds disrupting it. They are also great if you don’t want the sound to disturb others.

Semi-open headphones

Semi-open headphones allow sound leakages while listening to music. They are ideal if you want to perform while recording as they let the singer hear their real voice and the ambient music as well.

Open headphones

Open headphones are also used for mixing and mastering because they help to avoid build-up of certain frequencies, unlike closed headphones. They also give a more accurate sound, similar to listening to music with speakers.

Ultimately, studio headphones of any kind are suggested for precise sound reproduction. However, there is not a perfect pair of headphones for every situation. It all comes down to what the user prefers in terms of sound while producing music. 


Posted in: Video Production, Video Production Tips

It’s not a secret that drones are pretty expensive and can be hard to control for first-time users. If you are getting into videography or just want to try it out for fun, you probably don’t want to overspend on a drone. Luckily, the DJI Mini is the perfect drone for beginners, for many reasons.

It’s travel-friendly

Weighting about as much as an apple, this drone is ideal to carry with you while traveling. It is also easily foldable and it can nicely fit in your backpack. 

It captures high-quality videos

You’ll be capturing professional-level videos with little to no effort with the impressive 4K and 30fps video camera. It also has a 4x digital zoom to capture footage from a distance.

It’s powerful

The DJI Mini 2 has many features that makes it the perfect starter drone for any beginner. It can easily resist winds up to 37.8 km/hr, so you won’t be scared of losing your drone if there are sudden bursts of wind. It also has a 10 km video transmission and has a flight time of 31 minutes. Keep in mind that it’s not waterproof, so make sure to check the weather before flying.

It’s very affordable

The DJI Mini 2 is incredibly affordable compared to other high-end drones. You can capture fun 4k videos without paying too much.

Moreover, the DJI Mini also has other impressive features that optimises user experience, such as the return to home option. This feature saves time when wanting to fly the drone back to you. Another fun feature is the Quickshots option, which allows you to post directly to social media and capture interesting and dynamic videos that would be hard to capture manually.

With all its user-friendly features, it can be concluded that the DJI Mini 2 is the perfect drone for beginners or experienced drone users. 


Posted in: Camera and Editing Services, Video Marketing, Video Production, Video Production Tips, Viral Video

It’s not a secret that sitting in an incorrect position while working at your desk can put you at risk of chronic pain or injuries. Many people suffer from neck pain, back pain or eye strain due to a non-ergonomic desk setup. Fortunately, you can simply correct your posture by following the basic habits and modifications outlined below.

Buy a comfortable chair that supports your spine

Does your chair support your spine? Your chair should support your lower back correctly. When sitting, there shouldn’t be a gap between the chair and your lower back. If buying a new chair is not an option, lumbar support pillows can also help you maintain a good posture when sitting for long periods of time. 

Adjust your screen 

Is your screen too far away? If you find yourself craning your neck forward to look at your screen, your screen is probably too far and you might have neck pain. To find the perfect screen distance, extend your arms towards your screen – your fingertips should lightly touch your screen.

Find a mouse that fits your hand perfectly

Repetitive motions can cause stress in your muscles. If you feel pain in your fingers and your wrists when using a mouse, it’s probably not the proper size for your hand.

Adjust your sitting position

When sitting, your arms should be parallel to your thighs, sitting in a relaxed position. Your shoulders should not be raised or tight. Moreover, your feet should also lay flat on the floor, without crossing your legs or ankles. Your ankles should also be in front of your knees.


Posted in: All Posts, Audience, Video Production

Searching for the right microphone is not an easy task. There are various types of microphones on the market, each with its own set of features. The dynamic microphone, the condenser microphone and the ribbon microphone are the three most common types of microphones that you’ll find. Which one should you buy?

Dynamic microphone

Dynamic microphones are perfect if you are looking for versatility while recording. They are used to capture loud sounds, such as strong vocals, drum sounds or electric guitar cabs. Dynamic microphones function well on low-mid frequency instruments and catch high-pressure sound sources without distorting them.They are also great for live music because of their high resistance to humidity.

Condenser microphone

This type of microphone is used to capture delicate sounds with higher frequency vocals. It can record precise and high-quality sounds. It’s a great choice if you plan to record acoustic guitar sounds, cymbals or piano. However, we don’t recommend using this type of microphone to record loud sounds or if you’ll record in an environment with extreme humidity. Condenser microphones also tend to be more expensive than Dynamic microphones.

Ribbon microphone

Ribbon microphones will capture sound in the most natural way. It will help you achieve a very accurate tone, as you would hear with your own ears. Keep in mind, these microphones are much more expensive than condenser microphones and dynamic microphones.

Here are some microphone recommendations based on the type of sound you wish to record:

·      Acoustic Guitar: Shure SM81, AKG Perception 170

·      Electric Guitar: Sennheiser e609, Shure SM57

·      Drums: Shure SM57, Sennheiser e600

·      Vocals (Strong): Shure SM7B, Shure SM58, AKG C414 Xll

·      Vocals (Voiceovers/podcasts): Shure MV7, Blue Yeti


Posted in: All Posts, Camera and Editing Services, Video Production, Video Production Process, Video Production Tips

You will be surprised at how well your iPhone can give you high-quality video content with the right conditions. It all comes to basic filmmaking techniques when trying to film a professional video on your iPhone. Among other things, you need good resolution, good lighting and proper editing. 

Here are some tips to keep in mind when filming on your phone:

  • Clean your lens

First thing you should do before filming with your phone is cleaning your lens. Not cleaning your camera lens before filming can make the image blurry, which is not what you want for a professional looking video.

  • Make sure the lighting is adequate

Good lighting is key for a good-looking video. When filming inside, try to position yourself facing a window for best lighting. You should also buy a LED ring light to have extra lighting. If you are filming outside, lighting can be tricky. It’s best to film when there are clouds rather than on a sunny day. You should also adjust the exposure on your iPhone to make sure the image is not too dark or too light.

  • Film in landscape mode

Unless you are filming a video for Instagram or tiktok, it’s best to film in landscape mode for a professional looking video.

  • Use a tripod to keep your phone steady

A tripod is a must have when filming because you don’t want your video to be shaky. You can find pretty decent tripods starting at 10$ and it’ll make a big difference with how your video will turn out.

  • Record in 4K

You want your video to have the best quality. Your iPhone might not have the 4K option already in place, so double check to see if it’s on.

  • Change the frame rate

Choosing the frame rate for your video depends on which platform you will be posting. If you want to film  a video for Instagram or Facebook, 30fps does the job. If you are filming something with a lot of movement, 60fps is best. 24fps is for filming more cinematic videos.

  • Consider using a app to record

Filming apps such as Filmic Pro will help you achieve high-quality videos. One of the most important features you’ll be using on a filming app is the higher video bitrate option. The app can also help you adjust the exposure and the frame rate which contribute to more professional videos.


Posted in: Video Production, Video Production Process, Video Production Tips

Using videos as a marketing tool is a great way to drive sales or bring awareness to your brand. Videos send a clear message to your target audience while being interesting and effective, while boosting conversions and sales. In addition, posting videos on your website or on social media will also help you appear on search engines, which will also help you drive sales and boost engagement.

Want to post some video content on your business’s social media but don’t know where to start? Here are some video ideas that every business should post for more engagement.

1. How-to videos

Showing your audience how to use your product or how it works is a great way for them to discover your business. Film a step-by-step video to explain key features of what you are selling.

2. Testimonial videos

Testimonials are a great way to build trust with your target audience. A lot of customers will search for testimonials when they visit your website. It’s a good way to show them that what you are selling will work for them. 

3. Brand/culture videos

These types of videos are great for showing what your brand stands for. It’s a moment where you can share your business’s values to your audience and connect with them.

4. Product demo videos

Product demo videos will help you drive your customers to complete their purchase during the buyer’s journey. Ultimately, the goal is to show what they expect to receive by purchasing from you and to show how your product works. You could film an unboxing video showing what the package looks like.


Posted in: Audience, Getting Ideas, Making Decisions, Online Video Ads, Online Videos, Video Marketing, Video Production, Video Production Process, Video Production Tips

Searching for the perfect projector for a home cinema? Many options are on the market and it can get tricky to know exactly what you need. Many features are different from one projector to another. You’ll have to look into resolution, contrast ratio among other things to make the right choice.

Here are some things you should know when buying a home projector.

  • Resolution

One of the things to look into when researching the projector that you need is resolution. Different resolutions on projectors can be found on the market. 1080p and 4K UHD are resolutions that are advised. It is also important to make sure that the lumen range is good, so it should be between 1500-3000 lumens.

  • Contrast ratio

Contrast ratio is the ratio between how bright the white image is compared to the black image. A higher ratio is going to allow you to see more detail. It’s important that the contrast ratio has at least 1,500:1 or higher to ensure that the image doesn’t look faint and washed out.  

  • Placement

Before buying a projector, check out where you want to position the projector. Higher-end projectors can usually be further and maintain a good quality image while having a larger lens shift. Lens shift is important if you want to change the angle or height of the projector. If you plan on buying a cheaper projector, plan to position your projector closer to the wall you’ll be projecting on.

  • Light source

You’ll probably see different types of light sources while searching for a projector: laser, LED and lamp. The most common technology is the ultra-high pressure lamps. It’s the most inexpensive option while being the brightest type of light on the market. Other sources are more expensive and are not as bright, so we would suggest choosing a projector with a lamp as the source of light.

Our suggestions

 Here are some of the best projectors for a home cinema:

–       Optoma UHD35

–       Epson Home cinema 3800

–       Optoma UHD50X

–       Epson 5050UB

–       LG CineBeam PH30N


Posted in: After Your Video is Created, Video Production

Both smartphones have excellent features and capture beautiful pictures and videos. Ultimately, is one better than the other in terms of camera quality? Let’s compare their features.

1.     Samsung Galaxy S21 Ultra 5G

Released in January 2021, the Samsung Galaxy S21 Ultra is one of the best camera phones on the market. It has the highest resolution possible on a Galaxy smartphone with 8K video, perfect if you love to capture moments on video. One of its new features is the use of AI to better separate the subject from the background on its Portrait Mode.

Camera features

·      8K video  – Highest resolution

·      Portrait Mode – Studio-like Portrait mode and provides ideal lighting

·      Wide Angle Camera – 108 MP, captures so much detail

·      Night Mode – the Bright Night Sensor captures clear images in low light, with bright and vivid colours

·      100x zoom range

2.     Apple iPhone 12 Pro Max

The Apple iPhone 12 Pro max is also one of the best camera phones on the market right now with its 12 MP sensors and its three camera unit. Compared to the older models, the new iPhone 12 series all have 7 elements lens and a larger f/1.6 aperture which means brighter images and less noisy/blurry images in low light. The iPhone 12 pro max’s main camera also has a sensor-shift optical image stabilization, which makes more stable videos and photos. One of its new features is the LiDAR scanner which brings pictures to focus faster in low light situations.

Camera features:

·      4K Dolby vision recording – 60 times more colours

·      12MP front and rear camera system: Ultra Wide, Wide and Telephoto

·      Night Mode portraits – gives vivid colour and on the wide angle camera

·      Portrait mode with advanced bokeh and Depth control

·      Smart HDR 3 provides more detail in every situation

·      5x zoom range

Final Thoughts

Both phones have excellent cameras. If you are looking for the best camera to capture videos – the Samsung galaxy S21 Ultra is probably your best choice. Galaxy S21 also has a better zoom than the iPhone. On the other hand, The iPhone 12 Pro Max takes excellent pictures and provides more realistic colours and white balance than the Samsung Galaxy S21 Ultra.


Posted in: All Posts, Camera and Editing Services, Making Decisions, Online Video Ads, Online Videos, Video Marketing, Video Production, Video Production Tips

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