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Content creation is all about telling a story, whether it’s a story about your business itself, your mission, or your customers. As the content creator, your job is to tell that story in a way that will capture the attention of your audience and motivate them to take the desired action.

However, in order for that to happen, you must tell your story well. It doesn’t matter how great the story is; if the execution is poor, you’re unlikely to see the results that you want.

Here’s where animated video comes into the picture. This type of video is rich and engaging, and it is generally easier to produce and manage than traditional video content. In other words, animated video gives you all the benefits of traditional video content, but requires fewer resources.

Here are six reasons that your business needs an animated video.

Animated Videos Help You Get Your Name Out

Because animated video typically has a smaller resource requirement than other forms of video marketing, it can be used by nearly any business, no matter how small or young that business is. It levels the playing field, making it possible for small start-ups to get their name out and compete with bigger, more established businesses.

Animated Videos Let You Set the Tone

When you’re working with real people who have their own visions for how a video should look, it can be hard to capture the exact tone that you’re going for. With animated video, that’s not an issue; you have total control over the entire process from start to finish, setting the tone for even the most sensitive topics.

Animated Videos Appeal to Emotions

Animated videos go beyond providing a list of benefits; rather than limiting the content to the what, they explore the why and how. This makes it easy to appeal to your viewers’ emotions and push them towards the desired action.

Animated Videos Bring Problems and Solutions Together

Your customers have a problem, and your business has the solution. By using an animated video to demonstrate how your business has a unique ability to meet customers’ needs, you allow your viewers to plug themselves into the scenario you’ve created. Rather than simply telling them about what you can do for them, you’re actively showing them.

Animated Videos Let You Flaunt Your Creativity

Want to show a camper being chased by a bear without worrying about risking an animal rights activist group landing on your doorstep (or worse, being mauled by a bear)? Or an office building being crushed under a mountain of loose documents? With animated video, you can flaunt your creativity, playing fast and loose with the laws of nature and letting your imagination run wild. You can bring any concept to life, no matter how off-the-wall or complex it might be.

Animated Videos Leave a Lasting Impact

Because animated videos allow you to go to extremes to get your message out, they leave a lasting impression on viewers. Not only does this give your brand voice a microphone in your industry, but it will make you more memorable, giving you a competitive edge.

Through animated videos, you can create a boundary-free world that appeals to your customers’ emotions, allowing them to understand your brand’s message and what you can do for them.


Posted in: All Posts

Video marketing is a fun and effective way to engage your target market and spread your brand’s message, all while creating content that is highly memorable and easily shared. However, it’s not enough to simply shoot a video and send it out to cyberspace in hopes to hear an echo back; make a few mistakes, and your video could actually end up detracting from your goals.

Before you hit the record button, consider these three basics for creating a great video.

First Things First: Consider Your Focus

What do you want your audience to focus on in the video? It doesn’t matter how interesting or engaging your content; if the video is out of focus, that’ll likely be your audience’s only takeaway. Consider where you want to draw your viewers’ eyes, whether that’s to the main speakers in the story, to the action happening in the background, or to text on the screen. Proper focus will give your video a polished look and ensure that your audience is paying attention to what you want them to see.

Shining the Light

Like proper focus, proper lighting ensures that your viewers are seeing what you want them to see, but that’s not all; lighting sets the entire mood for the video. To decide on the type of lighting you want for your video, consider your company’s voice and the tone of the video. If your brand’s voice is authentic and reassuring, for example, then warm lighting might create the mood you want; if your brand’s voice is upbeat and sunny, on the other hand, then bright, vibrant lighting may be the better choice.

Feeling a little lost when choosing the right lighting? Check out what type of lighting techniques are being used in videos produced by companies who are in the same industry or have a similar brand voice to your own, or talk to a video expert for guidance.

Making Your Message Heard

The final element to consider is the video’s sound. Your video should have crisp, clear sound that is easy to hear. If the sound is distorted or difficult to hear, then not only does it give your video a decidedly amateur feel, but it may not hold your viewer’s attention. Because there is only so much that can be done post-production, sound quality is an important thing to consider throughout the process.

Video is becoming an increasingly important component in marketing, and doing it well is essential in an effective marketing campaign. By paying attention to these elements, you can create a video that you’re proud of.


Posted in: Making Decisions, Video Production

How can dentists use video for marketing? Many of today’s consumers turn to the internet for information and to find the service providers they need. They also expect a completely new type of interaction with those service providers. Video can help you to create the engagement these patients want and need to make the decision to visit your location over others.

What Can Video Do for Your Dental Practice?

Videos used online offer a number of benefits for dental offices. Some of those include the following.

  • You’ll increase the number of people learning about your company. You can include videos about the company, its history, and its goals.
  • Placing videos on YouTube, for example, can help your audience learn about the services you provide. Explain how a procedure is completed, for example, through a video demonstration. This can alleviate their stress about coming in for an appointment.
  • You can also benefit from videos for SEO. To rank well in the search engines, add more videos to your website, blog, and social media. This will help your dental practice to be easier to find by those looking for these services.

Use videos in various locations to communicate with your audience. Instead of a basic website like every other practice offers, offer something a bit more effective and engaging. This will get the attention of your would-be patients.

Video Types for Dentists

How can dentists use video? Many times, dentists don’t recognize the numerous ways they can use video to communicate a message. But, there are plenty of things to use videos for, including:

  • Patient testimonials; allow new patients to learn what they can expect from your dental practice based on what other patients have to share.
  • Provide informative information and tips to patients. Use video to show them how to brush their teeth or to care for their oral health.
  • Document dental procedures to provide a better level of information and to put patient’s minds at ease. This type of supportive video can help make your dental office more enticing than others.
  • Post videos about the staff. This can help to make your location a bit more real to prospective patients. This is especially important for dentists themselves.
  • Showcase what you do to make patients feel at ease when visiting. Take them on a tour of the location.

These types of videos can provide an intense level of information to your patients. And, it helps your dental practice to grow in a competitive market.


Posted in: Video Marketing

Video does more than communicate a message to your customers. It also provides you with valuable feedback and data you can use to tailor your marketing efforts more effectively. Every marketing dollar needs to produce enough leads to make it worthwhile. But, if you are not looking back over your video – or using enough video – you may be missing key information about what your audience needs and wants. Is your message getting through? Are you connecting with the right audience?

Video Data Gives You Insight

When you use smarter, richer data from, for example, video, you enhance the sales process. To be successful in sales, you must communicate the right message every time. But, what is the right message? The data received from your video use can help. It can tell you a great deal about your audience.

  • How did the viewer engage with the video?
  • Did the viewer watch the video a second time?
  • What action did the viewer take immediately following the video?
  • How long did they spend in that video?
  • Did they share it or otherwise use that video?

This type of data can help marketing teams to better understand their audience. Instead of creating videos – and even marketing plans – focused on what the company wants to say, consider what the audience is listening to and interacting with instead.

Make Videos More Than Just an Ad

In order to create this type of engagement and the data you need, it is critical for business owners to gather data that’s specifically focused. That is, you need to do more than create a video that’s an ad. Instead of the commercial of years gone by, create an informative video with incredible detail. Remember, customers have control now. They can stop, rewind, or even skip to various videos. This helps to provide that data that is necessary, but it also means you need to create a video with depth and detail to ensure they get the type of results they need.

How to Measure Your Video Value

Once you have videos, you can begin to measure the value they provide. It is this value that helps define how your sales marketing message is working. You can do this by collecting leads from the video content. Using tools, you can measure where people start and finish watching videos. You can also gather information about how that particular video creates leads – did they call or buy from you? Which videos do your customers watch the most? That, too, is incredibly valuable.

Create quality videos. Then, use the data from them to create and adjust your marketing plan. This is key insight that can transform the way you do business and gives you insight into who your customers are.


Posted in: Video Marketing

What’s the best way to communicate your product or service with a customer? It could be in slideshows, but today’s average business owner or consumer is too busy to listen to a drawn out speech or presentation, especially if they have to show up for it. Instead, why not consider the advantages of presentation videos? This is perhaps one of the best ways to close a deal with your prospective customer because of the format as well as the flexibility it offers. It also helps you ensure your pitch is stunning every time.

Is Video Better Than Text?

Imagine your customer who has already gathered some information about your company. You could hand over a long PDF file or a PowerPoint presentation as your tool to sell and close that deal. But, will they actually invest the time into it? These customers want and need content – they need to know what you have to offer – but their time is precious. That’s why you need to ensure you have a video that is easy to digest and readily available at any time to reach your audience. A presentation video is an effective, affordable solution for closing any deal.

How to Create a Winning Presentation Video

To have this type of success, you need to pull together a number of individual pieces. That is, you need this to be your award-winning, flawless video sales pitch. Invest the time in getting it exactly right. To do that, focus here:

  • Be sure the video is customized to your customer or a particular audience. You can create the framework of a basic video and then incorporate more customized components to it to ensure it addresses the individual customer’s needs. The key is to ensure it hits home with the customer.
  • Videos designed well give your sales team more time to hit targets and leads while allowing customers to gather information on their own time. For example, instead of dozens of phone calls and trying to get people in to a specific event, video saves you and your customer time.
  • Create a stunning sales pitch. You no longer are limited by a simple format or a few minutes spent sitting across from a prospective customer in his or her office. You can use a variety of locations, various video formats, and incredible visuals to drive home your point.

Presentation videos can provide an excellent step in enhancing your sales pitch. Keep in mind that they must be well designed to ensure you are giving your prospective customers the very best experience.


Posted in: Video Production Tips

Video can be at the heart of your efforts to build a strong business brand. Whether your company is brand new, or your video efforts are, videos themselves can play an important role in helping you to get your brand in front of more people. As a smaller company, for example, you need to be able to show your audience that your brand is one that is interesting, unique, and worth their time. Video can help you to do this and much more. But, to make it happen, you need to create the right types of videos.

Which Videos Should Be Your Initial Focus?

Even if your company has a moderate to small budget, creating video is an excellent way to create a foundation for your company. But, you’ll want to ensure every video you create is worth the investment you make. For that reason, most businesses will want to start with these basic video formats and build from there.

Tell the Company’s Story

One of the best places to start is about your company. While you do not want to create a complete company-focused video – you want to show why your company is best for the viewer – you do want to tell your story. A company story video format lets you do this. It can provide information on what the business is, why it is present, and who is behind it. It should also provide information about what makes the company unique. The key to success here is creating a human-level of connection with your audience. They need to see the value in your company.

Explain It Videos

Explainer videos provide you with a way to communicate with your customers. They also provide you with a way to showcase your products and services. There are various formats of them, but the ultimate goal is to show people how your product or how your service solves their problems. Do this, for example, in an animated video. It can help to show how the company works to improve the life or efforts of the customer. You can use other formats, too, such as live action or screencast.

Testimonial Videos

Another important place to start is with the testimonial video. Get your current customers involved. Most of today’s customers will value the input and information another customer offers more than they will anything else. For this reason, you want to communicate with your audience what your other customers are receiving. Testimonial videos can let you do this in a very streamlined fashion.

This is where most companies need to start when creating videos for their business. It creates a foundation from which you can build. Use these videos on your website, blog, and social media to gain attention.


Posted in: Video Production Tips

Many people today see the value in turning to e-learning, the process of taking courses online to learn everything. The good news is that online courses can be a very successful way for you to connect with your audience as well. Online learning has to be engaging and enriching, but it also needs to be visual. Video is perhaps the most important component of your success here. If you are a business hoping to engage others through e-learning, you simply must have a well-designed video to make it possible. Here’s how to create that.

Zero in on a Specific Topic

Your first goal is to pick a topic. It is never a good idea to simply pull content from your blog and put it into an online course format. Instead, you’ll want to first determine who you are reaching. Then, you need to determine what those people need to take action. Spend some time on market research so you know what topics they are most interested in that you can offer. Once you know what your audience wants and craves, you can address is and draw in traffic to your website from offering a comprehensive view of that topic.

Determine the Goal of Your Course

Some businesses use online courses as a tool to build their brand. You’re the most knowledgeable in your field and that becomes clear through these programs. But, there are other ways to use your content. For example, you may wish to use it to generate leads for the company. If you plan to use your course to generate leads, use a contact form to gather those leads before you allow users to access. Another option is to sell your product. If that is the case, a paywall may help to provide you with a way to generate income from access to your content.

Create a Definitive Course

Now that you have some goals, you can begin to put together your e-learning course. It helps to start with the specific components that will define its success – such as what you can offer that others do not. Be sure that you offer insight and information that is not otherwise easily available. Here are some tips for making the best possible course:

  • You don’t need a lot of time. Videos that are shorter will be watched through to the end. Longer videos tend to be limitedly beneficial. Your goal should be to aim for 5 to 7 minutes of content.
  • Have a very clear message for each video. But, make sure that there is just one message. If you have multiple topics to talk about, spread this out over several videos.
  • Be yourself, be personable, and be engaging. E-learning courses work best for a company when the individual watching the course can gather information from a real person. They can put a name to your business.

You’ll want to ensure quality is always present when it comes to creating a video. This is, after all, the first impression your potential customers will have of your business.


Posted in: Video Production Tips

Are you creating a video for your business? If so, you need captions. Many times, people who do not use captions do not think about them, but they offer you a wide variety of benefits. It’s important to link your video with text – doing so offers a wide variety of benefits including better meeting every viewer’s expectation. Specifically, consider the value of how text overlays can help you to reach more people.

Ensure Everyone Has Access

A top reason to use captions is as simple as this. When you use text overlay, you allow anyone who wishes to watch your video an avenue to doing so. Captions are not just for those with audio concerns such as those who are deaf or hard of hearing. They also provide a solution for those who cannot turn on the volume. They work well for those who may not speak English. And, they can ensure that those who just want to read what you have to say can do so.

It Gives you a Boost in Rankings, Too

A nice benefit of using captions is that it turns your visual and audio information into true text format on your website. This is food for search engines. Those videos that have captions tend to rank better in terms of SEO. To achieve these goals, be sure you place your video on its own page, create a full transcript of it, and use long tail keywords that are specific to your content. This will help give your website the SEO boost it needs from captions.

The Legalities

As noted, adding captions helps to increase accessibility to your videos. You may also need to follow some specific laws regarding them. In the United States, you’ll need to make video accessible under three rules. This includes the American Disabilities Act, Federal Communications Commission, and the Twenty-First Century Communications and Video Accessibility Act. Be sure you meet these goals before moving on.

Captioning does not have to be difficult or out of reach. You’ll likely have a basic script for your video anyway. The goal here is to simply incorporate those text words into the video. You can do this with a text overlay within the video, or you can create a full transcript to place on your website (both options can work well here). Be sure that captioning is a key part of your video design process from the beginning. You’ll want to ensure your content is accessible from the start. Plan for it. Your video production team can help you to make that possible.


Posted in: Video Production Tips

Explainer videos are tools like no other. They provide a clear explanation of something. Done well, they can serve to educate your audience on a wide range of topics and do so in an engaging, memorable way. But, explainer videos take a bit of time and planning to get right. Here’s how to make it a success by focusing on creating a video script that will capture your audience’s attention.

Get Inspired

Bring together people who can help you define what it is you need from this video. You’ll want to be inspired by your customers or audience. Create a brief list of ideas. Then, begin to work to flesh out those ideas. Keep the group of people working on the project small as to not overwhelm it with too many ideas.

Put the Script Together

Now that you have a basic idea, it is time to work out the explainer video’s script. You should do this with careful planning – don’t just freeform it. Start with addressing the problem that the video will overcome for the viewer. What will you teach them? Then, it is time to offer a solution to your audience. What is the solution you have to offer? Finally, create a list of benefits – what happens when the audience member uses your solution to solve his or her problem?

Once you get some specifics down pat, you can then work on the actual explanation. Tell them how it works. You’ll want to provide a brief description and then be sure to demonstrate the product or service at length. Remember, this is video so your content needs to show what is happening.

After providing a full explanation, the video should also offer a conclusion and wrap up the information. Summarize what you’ve told them and again state the benefits. Then, and perhaps most importantly, put a call to action in place.

Make It Work

Don’t overthink your explainer video. Instead, keep it as short as possible with a goal of keeping the script short. Then, you’ll want to focus on keeping the content as conversational as possible. A big portion of the benefit of creating these types of content is to engage with your audience and customers – be sure your video script includes a bit of personality.

It is also a good idea to work with a video production company to handle the process. They can help you with the details of putting it all together and doing the edits. The goal here is to ensure the final product is impressive and professional, what your audience expects.


Posted in: Video Production Tips

In order to master using a teleprompter, you must first understand and apply the three laws of using a teleprompter. Much like Star Trek’s prime directive or Newton’s law of thermodynamics, there are rules which must be obeyed before you can master the flawless use of a teleprompter. However, unlike Brad Pitt’s character in Fight Club, we can talk about these, so let’s chop it up.

The three laws are as follows:

  1. PRACTICE
  2. PRACTICE MORE
  3. REPEAT 1 & 2 AGAIN

Once you have grounded yourself in the laws of teleprompter mastery, you will be ready to apply some additional tips that will transform you into a teleprompter ninja.

TIP ONE:

Like a major league pitcher and catcher duo, you and your operator must be on the same page as the chemistry (or lack thereof) can make or break the production. Meet with the operator before production to go over any notes or questions. Don’t risk confusing your viewers with an awkward pace of speech or embarrass yourself by reading words that were not edited properly. Establish rapport with the operator ahead of time and review the copy before going live.

TIP TWO:

When possible, write your own copy and rehearse until your next word just comes naturally. If you must read a prepared script, consider making adjustments to humanize the copy and make it sound more natural. A simple change that doesn’t affect the core content is to replace “we are” or “I will” with contractions, like “we’re” or “I’ll.” Small adjustments like this also free up reading space on the teleprompter.

TIP THREE:

Keep your words in the middle and use your peripheral vision to read. Don’t let your eyes dart left and right. This is a dead give away that you’re reading a script. Instead, use your peripheral vision to watch the teleprompter while maintaining eye contact with the camera. If the operator keeps your words in the middle of the screen, it will help you keep your pace. You won’t race ahead or slow down too much.

TIP FOUR:

Smile as often as you can and gesture naturally to emphasize your main points. This helps to build a real connection with your audience. A smile is so much better than an “um”.

TIP FIVE:

Relax, breathe and have some fun. After all, you’re not producing a video to be a robot; you’re doing it because it’s fun, informative and helpful to your viewers. Often, your enthusiasm for a topic will resonate with your viewers more than your words will.

CONCLUSION:

Just remember, reading from a teleprompter does not come naturally – but by using these five tips, you can turn yourself into a natural. What separates the novice from the professional is adherence to the three laws of teleprompter mastery … practice, more practice, and still more practice!


Posted in: All Posts

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