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Video Director

There is a lot that goes into making a video production. The person who oversees the filming process, known as the Director of Photography (DP), has to work with the director and camera crew to capture all of the shots needed for an entire film or commercial.

This article will tell you everything you need to know about working with your DP to get those perfect shots!

  • Before you get to set, fill in your DP about the project thoroughly. They love a good script. Talk it out ahead. Discuss the gear, and how you want to shoot the story. Don’t leave it up to your Line Producer or Production Manager to do a debrief. You know the story.
  • If you need to scout and you can afford it, take your DP. Take the pressure off and do as much with her before you get to shoot day. Your team can carve out time to talk out concerns and what’s working while scouting. He knows how to work with daylight, and where and what time you can shoot, especially if you’re outdoors. He’ll be happy to get ahead of the shoot day too (and get paid), and have a sense of what he’ll need to pack. Sometimes photos and videos aren’t enough.
  • Make that shot list tight. If you know the script, you know the shots. It’s okay to have more B-roll than you may be able to accomplish. Prioritize the must-haves. Anything extra will be bonus!
  • Set the tone, that’s your job. Everyone wants an easy-going set. It doesn’t mean you aren’t working hard. Make it enjoyable no matter what needs to be done for the day.
  • Be sensitive—he’s an artist too. You want him off sticks, but have you noticed he’s been handheld since 9am? Be mindful of the physical impact of filming and the strength required.
  • A pro-DP wants and cares about your feedback. They want the praise and they want to have input. Give them both. When you have a difference of opinion, keep it professional. If we didn’t vibe, it simply wouldn’t go well for anyone. Remember, it’s about the product. Stand firm in your direction, but be kind and stay cool. This matters as a leader on set, as well as for your reputation.
  • Look out for your DP, down to the tiniest crumb. A hangry DP isn’t cute. Feed him well! It may sound like a small detail that you’ll remember, but catering is king. Give him and the crew enough time to eat. Let them decide if they want to get back to set earlier. Keep him hydrated and caffeinated, if he needs it.

The more compassion and respect you show the DP, the greater the synergy between you until the moment you bump elbows and wrap out. The manifestation of a solid collaboration and deep connection is your gorgeous, smart footage that’s ready to head to post!

Source: https://www.premiumbeat.com/blog/working-with-director-of-photography/ 


Posted in: All Posts, Camera and Editing Services, Online Videos, Video Production, Video Production Tips, Working with a Video Production Company

There was a time when photographers were either Canon or Nikon. But as Sony came into the game, it’s been hard to choose which one is better for your needs. There are some pretty stark differences between these two brands and it may be difficult to decide on just one camera body! The Alpha 1 has an amazing price point at $599 but comes with fewer features than its competitor from Canon that starts at about $2199 USD (body only). With both cameras having several lens options available in each brand, you can’t go wrong whichever way you lean–both offer innovative tech like 4K video recording capabilities and robust handling of high-resolution images making them ideal for professional photography workflows. 

The price discrepancy between these two cameras means that buyers have to make a choice: either get all-in with an expensive system or save money by buying both separately. But which one should you choose? We pitted them head-to face against each other to see if they had anything close in common!

  • Canon R5

45MP full-frame CMOS sensor

8K30 RAW and 4K120 10-bit internal video

Sensor-shift 5-axis image stabilization

Dual pixel CMOS AF II with 1053 points

0.5″ 5.76m-dot OLED EVF

3.2″ vari-angle touchscreen LCD

Subject tracking with deep learning

CFexpress & SD UHS-II memory card slots

  • Sony Alpha 1

50MP full-frame Exmor RS BSI CMOS sensor

8K30 and 4K120 10-bit

4.3K 16-bit RAW video output, S-cinetone

9.44m-dot EVF with 240 fps refresh rate

759-pt. fast hybrid AF, real-time eye AF

5-axis SteadyShot image stabilization

5 GHz MIMO Wi-Fi, 1000BASE-T ethernet

Dual CFexpress type A/SD card slots

Both cameras have huge full-frame CMOS sensors with the Alpha 1 coming in at a slightly larger 50 megapixels compared to the R5’s 45 megapixels. Both cameras obviously offer 8K video, along with 4K at up to 120 frames per second. You also get similar specs down the line with stabilization, auto-focus tech, electronic viewfinders, and card slots.

However, as the video above points out, the Alpha 1 will have advantages with 15+ stops of dynamic range and downsampled 8K (which should help combat potential overheating). Meanwhile. the Canon R5 will most probably be the superior option for stabilization. It also has a flip screen (which could be a pro or a con depending on preference), and its own downsampled 8K, which appears to have solved many of the first reported issues of overheating, as well.

Sources: https://www.premiumbeat.com/blog/sony-alpha-1-vs-canon-eos-r5/ 


Posted in: Camera and Editing Services

After Effects

From tough tutorials to talented content creators, there are so many paths for you to explore in Adobe’s popular video-editing software. But where should you start? The answer is simple: subscribe to the people who make it easy and enjoyable every day! There are a thousand ways to get started with AE but what matters most is how engaging your experience will be – now that we know that, go ahead and sign up for these awesome channels before anything else!

  • Georgie Anna

If you’ve ever wanted to bring your text to life, it might be worth subscribing to Georgie Yana. A motion designer with a love for kinetic typography, Georgie is an After Effects veteran who knows just how difficult animating text can be. And don’t even get her started on those pesky text animators! She has a deep understanding of the intricacies and nuances of animating text in After Effects. She also loves to design kinetic typography, making her an invaluable resource for anyone looking to make their writing spring off the page. Go follow her now!

  • Sonja Geracsek 

Sonja is a motion designer and animation tutor who has been putting out some really original work on her YouTube channel. She served as the sole animator for the Kurzgesagt – In a Nutshell Horror Parasites video, which was released this past summer. She has been working in the animation industry for years and her YouTube channel features original animations that are quite thought-provoking.

  • Emonee LaRussa 

Emonee is a creative force to be reckoned with. She’s done motion graphics work for some of the most popular rappers and singers in the industry, including Kanye West, Ty Dolla $ign, FKA Twigs, Lil Nas X and many more. If you want to know what it’s like working in the music video industry, this channel is for you. It gives an inside look at the process of creating animated videos including conceptualizing and pitching ideas to labels. You’ll also find a video on Pre-Production which discusses her experience coming up with treatments for animation and how she will take these sketches to create a final product.


Posted in: 3D animation, All Posts, Camera and Editing Services

Beautiful Girl listening to music

Music is one of the most important aspects to consider when making a video. While there are plenty of websites that offer royalty-free music, it’s not always easy to find the right track for your project. Royalty-free music libraries have been around for a long time now, largely due to the digital revolution that has democratized independent filmmaking and brought the elusive content creation world to people everywhere. The music industry is a tough business with lots of players and lots of options. There are many different platforms for creators to choose from when it comes to licensing their creative content, each with its own benefits and drawbacks. For instance, some platforms offer low prices, but only allow the creator’s project or film to feature that company’s song. Other platforms may not be as affordable but will give you more freedom over what you can do with your work once it has been licensed.

Creators need to carefully consider the pros and cons of every license they’re considering because each platform is uniquely tailored towards creatives who have specific needs in mind – whether those needs are budget-friendly pricing or the ability to use any part of a track in your work. Here are the important things to remember about the two biggest royalty-free music platforms: AudioJungle and PremiumBeat: 

  • Music Licensing 

For both platforms, you will have the choice between a regular monthly subscription, with a certain number of “free” downloads. Alternatively, you can buy the music on an occasional basis, if your projects are spaced out over time. However, you have to be careful with the use of this music for your projects. If it is a commercial project, you will have to pay more for the rights of use, because it is a video that you will monetize. 

  • Music Search

Depending on the platform, you will have the music organized in different categories: Genre, Mood, Beats per minute, Duration, Instruments, Lenght, Vocals… Filters help you to get the most out of your favorite royalty-free music platforms. Consider all of the available options and find the one that works best for you!

  • Music Quality

It’s hard to compare one royalty-free music platform to another. They all have different ways of defining quality and of bringing it to their libraries. By learning about what these platforms think is quality and how they want to deal with users, you’ll be able to see what kind of relationships each wants!


Posted in: Online Videos, Video Marketing, Video Production, Video Production Process, Video Production Tips

You know what they say about assumptions, right? Well if you feel like video isn’t the right option for your business, then we are going to have to disagree. There are so many and common misconceptions that could be holding you back from this amazing tool. So whether you’re reaching goals already or need a little help, branded video content can boost engagement, brand awareness, and sales – it’s worth giving it a second look! 

  • “Videos are too expensive”

Believe it or not, video is sometimes more affordable than written content. Video content isn’t just an affordable option, but it’s also one of the most effective. You can shoot a video from your smartphone that you can upload to social media sites in seconds. Even if you use a professional production company, the costs are far less than those for TV ads for example. 

  • “You can’t measure the success of your videos”

You may be wondering how to track your video’s performance. You can use built-in analytics on platforms like Youtube or Vimeo to see the number of views, likes, and shares you get. You can see how many people are engaging with your video and if they’re converting from what they see in the video. 

  • “We need professional actors”

Discovering the truth behind a company’s brand is important for the consumer. Customers want to know everything they can about your business, including what it means to you and how you live up to it. That includes real people, not just actors pretending to be who they are not. Companies with fake-sounding reviews are seen as untrustworthy and bland in comparison.

  • “We don’t have the time for this”

We get it; you’re busy. And that’s a good thing! Your team should be focused on attracting leads, closing sales and retaining your customer base. We’ll just add that investing some time in video production and distribution can help you realize returns that months of staff time, brainstorming, marketing materials and outreach cannot match.


Posted in: Online Videos, Video Marketing, Video Production, Video Production Company, Video Production Process, Video Production Tips

man recording with microphone

As a video producer, one of the most essential tools you can have is a good microphone. While camcorders are getting better and cheaper every year, microphones remain an expensive but important part of your kit that will make or break your videos. Choosing the right type of mic for your videos requires knowledge about what factors matter when it comes to picking out quality mics from bargain bin specials. Today, we’re going to take a look at some different types of microphones including lavalier, shotgun, and desktop options so you can find the perfect fit for your needs. In this article, we will answer the most common questions and clear up any confusion or misconceptions about what makes a good microphone for YouTube vlogging.

  • Built-in microphones

The built-in microphones on new phones are good enough to get the job done, but they’re not going to be as dependable as a microphone you purchase specifically for that purpose. Relying on these mics isn’t ideal, but they can absolutely work if it is all you have. 

  • Directional microphone

If you are like most people, chances are that a directional microphone is new to you. Quite frankly, it’s one of those products that almost always gets overlooked but can make a huge difference in the quality of your videos and audio recordings with smartphones and cameras. When making videos or recording interviews on your smartphone, for instance, there will inevitably be some mechanical sounds such as shutter clicks recorded alongside the actual dialogue. The sound of someone typing on their keyboard can also ruin an otherwise perfect video when they’re not supposed to be heard at all. Directional mini-microphones are probably the best bet for any content creators starting out. They record superior sound to built-in microphones and are usually very affordable. They are basically a miniature shotgun microphone, which mounts on top of handheld cameras or cell phones.

  • Stereo Microphone

Stereo microphones do what the name implies—they record in stereo. This means you’ll have two different channels of audio recorded at the same time, usually facing at slightly different angles. The sound recorded creates a similar experience to how we hear sound in person. The Zoom H4n Pro is a popular choice amongst video producers. It has four built-in microphones which are set to record in the XY pattern. This allows you to have two voices on one side and two on the other so that they can be separated when edited later (with some work).


Posted in: Camera and Editing Services, Online Videos, Video Marketing, Video Production

You’ve just invested in your new filming equipment and are planning your next outing to experiment with it? We’ve got you covered. Our travel experts have tested and reviewed thousands of products, so we know what works and what doesn’t. In order to avoid ending up with unusable footage because you didn’t pack the right lens or equipment, we will explain in this article everything you need to take with you!

  1. A camera bag

We don’t think about it often enough but the storage bag for your camera is essential! Remember to bring a bag that has compartments for your different lenses, battery charger, filters, etc.. A good camera bag should be waterproof, light, and remember to check the measurements so that you can take it with you wherever you go! A little extra: some bags offer special straps to hang your tripod, it’s really ideal. 

  • Different lenses

Lenses… it’s a chapter in itself. Depending on what you’re going to film, whether it’s a vlog, a cooking video, a travel video, or a wildlife video, you’ll have to bring the lenses you need. Preferably, I always take with me a wide-angle lens and another one a bit more macro for protracts and macro photography. All in all, plan a range of 15 to 80mm. 

  • A stabilizer 

Stabilizers are a must. Whether it is for a trip, a corporate video, or a wedding video, they are essential to your equipment. Even if your camera or your lens already has an integrated stabilizer, it is preferable to have an external stabilizer in order to obtain the best results on camera. Remember to check out the different models before you buy one, as some have a weight limit that should not be exceeded. 

  • NG filters

Have you ever come back from a filming trip and realized that all your footage is over-exposed? Classic beginner’s mistake. To avoid this, and to make sure you get the best possible footage, even on an island where the sun is beating down, buy non-gradient filters. 


Posted in: Video Marketing, Video Production, Video Production Process, Video Production Tips

Sony Alpha One Camera

It is finally out there people! Sony released it’s brand new camera, a 50mp full-frame mirrorless camera capable of shooting 8K video. How cool is that? By all accounts, this camera is an amalgamation of the A7RIV and the A7SIII, which makes it the most technologically innovative camera that Sony has ever released. 

Sony stated: 

“We are always listening to our customers, challenging the industry to bring innovation to the market that goes far beyond their expectations.” said Neal Manowitz, deputy president for Imaging Products and Solutions Americas at Sony Electronics. “Alpha 1 breaks through all existing boundaries, setting a new bar for what creators can accomplish with a single camera. What excites us the most—more than the extensive product feature—is Alpha 1’s ability to capture that which has never been captured before. This camera unlocks a new world of creative possibilities, making the previously impossible now possible.” 

Now with a retail price of 8499,99$, it sure isn’t affordable for everyone. But let’s have a look at all the new features of the camera, just for fun! 

  • New sensor

This is a brand-new sensor from Sony. It’s built with integral memory and paired with an upgraded BIONZ XR imaging processing engine. This allows Alpha 1 to continuously shoot 50.1-megapixel images at 30fps with up to 120 AF/AE calculations per second. This, by the way, is blackout-free. At this speed, that’s a first. 

  • Filming in 8k

The Alpha 1’s 8K video is captured at 8.6k then oversampled to 8K. This always results in a video with better clarity and color than a video shot at the native resolution. Outside of the 8K, the Alpha 1 is also capable of 4K 120p / 60p 10-bit 4:2:2 recording and includes S-Cinetone color. 

  • A heat-dissipating structure

One of the biggest controversies to continually hit the camera news cycle last year was the Canon R5 overheating when shooting at 8K. It’s probably of no coincidence that Sony has specifically highlighted their heat-dissipating structure in the press release. It says:

“A unique heat-dissipating structure keeps the image sensor and image processing engine temperatures within their normal operating range, preventing overheating while maintaining compact body dimensions. This makes it possible to record 8K/30p video continuously for approximately 30 minutes.”

Check all the features of the camera here: https://www.premiumbeat.com/blog/sony-announces-alpha-1-8k-video/ 


Posted in: All Posts

Cinematic looks for your videos

Hello there videography lovers! How are you feeling these days? Today, we are going to share with you all the secrets about filming, that gives the cinematic look every videographer is looking for. It doesn’t really matter if you have an expensive camera and gear if you don’t know how to use it, right? Most of the people who are starting on this journey think that the more they invest in a good lens or camera, the more chances they have to film good looking videos. The truth is if you know how to use a camera, you could shoot amazing short movies with your smartphone only. Whether you’re just starting out on the incredible adventure of making short films and vlogging videos, or you’re a professional who needs a little refresher, we’re going to share with you today the must-haves to shoot your videos properly. Let’s go! 

  1. Angles

There’s nothing more boring than a video shot from a single angle. Our advice here, is while shooting, try to these capture 4 different angles: a wide shot, a close-up, a portrait, a drone shot. Whether it is to shoot travel or wedding videos, it will give a more dynamic look to your video right away. 

2. Lightening

Lightening is a key component for a great video. The best time to shoot a video if you want that natural light and glow, is during the golden hours: meaning at sunrise and at sunset, so you can use the sunlight as a backlight. 

3. Depth in image

If you are looking for a cinematic look, you must absolutely give depth to your image. Depth is what will change entirely how your shoot looks like, and to achieve that, you must set an aperture at 2,8 at least, to get that beautifully blurred background. The second piece of advice we can give you to reach that depth, its to have two or three fields of view in your view. A shot with only an object or a person in the center is too easy. Try to shoot a foreground and background at least, so you can play around with it. 

4. Lenses 

The last piece of advice and yet the most important one! The choice of lens is one important step that you should consider before buying anything. Depending on what you like to shoot, you will need a different set of lenses. From wide-angle lenses (used to capture landscapes for example) to portrait lenses, the difference is huge. Inform yourself about this whole new chapter about photography and videography, because it will make a huge difference in your videos! 


Posted in: Camera and Editing Services, Online Videos, Video Production, Video Production Tips

Cinematrographer filming a movie.

As a filmmaker, you always need to keep up to date with the latest trends and tips in order to always be ahead of your time and your competitors. This can be done by talking to colleagues, taking training courses, or doing research on the internet. And with these uncertain times of pandemic, you have a lot of time to kill! So here is our list of Youtube accounts to follow to stay on top of the video trends. 😉

  1. Rob Ellis Channel 

If you are looking for cinematographic and dramatic effects on your videos, Rob Ellis is your guy. No matter the budget you’re working with or the gear you have, Rob masterfully shows you how to approach lighting and how light can affect the emotions in your scene. From quick tutorials to downloadable presets, he will teach you everything you need to know. 

Find it here

2. Sydney Baker-Green Channel 

 Sidney has a channel ranging from color grading tutorials, short films, and cinematography setups. For the aspiring filmmaker or colorist, this channel is superior in the fact that the information is one-of-a-kind and his presentation is immaculate.

Find it here

3. Flick Channel 

Felicia Smith is a talented photographer and cinematographer. She shares all of her secrets on her youtube channel, gives pro tips, and teaches you how to get confident on set. No matter if you’re operating the camera, a PA, grip, or just generally interested in filmmaking, there’s a lot to love here as there are videos covering almost everything.

Find it here 

4. PonySmasher Channel David F. Sandberg, who is an amazing director, also has his own youtube channel! From animation to visual effects, you will learn everything you need to know about film production. And if you are a horror movie lover, you might want to take a look at his videos right now.

Source: https://www.premiumbeat.com/blog/youtube-channels-for-filmmakers-2021/ 


Posted in: Camera and Editing Services, Online Video Ads, Online Videos, Video Marketing, Video Production, Video Production Tips

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