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There are so many factors to consider when creating video for your business, it’s hard to know where to put more of your time or your budget. Should you put money into storytelling and let the quality of production falter a bit? Finding the right balance here is critical. Remember, you want your video to be memorable for the right reasons.

Superior Production Matters, But Has Its Place

When the time comes to choose a video production company for your business video, you want to hire an experienced, trusted company that does superior work. And, while you should put time and talent into the quality of every frame of the video, this is not the only place for you to invest money.

Many business owners spend a lot of their time finding the most expensive, well-known company to handle their video production only to find that it didn’t produce anything better than what the moderately well-known company did. How does this happen?

The ROI on your video doesn’t always come from the quality of the production itself. Rather, it stems from what makes that video truly memorable to your clients and customers. So, what matters when it comes to business video development?

You Have to Have a Story to Tell

Storytelling outperforms other types of video production in nearly all situations. The key here is that you do not want a video that is so professionally polished that it doesn’t seem realistic or even real. You want to ensure that there’s a feeling of authenticity with the video. It needs to be meaningful. Telling a story can help to communicate that many times over other methods.

Go for the Less Polished Look

Did you know that many of your business videos will be viewed from a smartphone, not a computer? That means that most of your ads are never going to benefit from the polished, enhanced video services you are paying for. The return on your investment is just not there for most companies with most ads. Yet, what you will find is that the less polished look creates room in your budget for more creative thinking and unique storytelling that gets a more important message across.

Where Should You Start, Then?

As you work to develop your business video, there are a few key things to keep in mind:

  • Focus on creating the content of the video as the primary objective. Work with a team that helps you with superior content as a primary focus.
  • Ensure your brand’s voice comes through as well. Even this is more important than that polished, finished video.
  • Ensure your videos are personal and conversion-focused. They need to create an impactful message that helps turn people’s heads towards your business.

The bottom line here is that video quality is important, but it is not more important than the story that your video tells. Avoid the focus on a polished, tight video and instead, look for one that is more authentic and natural. This can make all of the difference in the long term.


Posted in: Video Production

Using live video can be one of the easiest ways to engage with and build a relationship with your customers and clients. Many business owners are apprehensive, though, about the process and what it could mean to them. You may find it is also one of the easiest ways to reach your audience on a personal level. Take a look at a few good reasons when you should use live video for business.

Fantastic Opportunities to Go Live

There are plenty of ways you can go live – such as using social media tools like Facebook. But, what will you talk about when you do? Here are a few key suggestions.

  • Take your customers on a tour of your business location. Give them a behind the scene experience that can get them interested in your company.
  • Host a question and answer session. If you are launching a new service, perhaps you want to host this type of event to give individuals the ability to share their thoughts or to clear up confusion.
  • Announce a contest or a giveaway. Doing this live ensures you have a lot of people on hand to let know about your event. You can also ask them, in person, to share the video. That gets your brand in front of customers and others who may not know you easily.
  • Do a product demonstration. Show people what you do by giving them a real-time look at what happens when they use your product or service.
  • Use a live video to introduce yourself or another member of the company. Putting a face to your company’s name can help people to feel more comfortable contacting you for services or with questions later.

Be sure to create a list of talking points so you can feel at ease on your live video. You also want to be sure you are recording it so that people can play it back later and watch it again or watch it when they get an opportunity to do so.


Posted in: All Posts

Video is one of the best ways to build your brand. Through it, you can demonstrate visually, not just with words, what your brand is all about. This includes providing your viewers with insight into what makes your business unique, what your products are, and what your company stands for. Yet, to do this, you need to develop a video that’s authentic and easy to understand. Here are some ways to do that.

Focus on What the Customer Wants

To sell your product or service, your video must communicate the message your customer needs. That is, customers want to learn specific things about a company before they decide to work with you. It can be easier to give them this than you think. You can use the following components in your video to do that:

  • Incorporate product demonstrations to showcase how a product works – solving the problem the customer has within that video.
  • Build on customer testimonials. There is no better way to convince someone to make a purchase than to show them what others did and received.
  • Provide clear information about what the product or service is. Sometimes names and company brands don’t provide enough of a tool to demonstrate this.

Show Them the People

Today, many consumers are interested in learning what a company can offer to them, but they also want to know more about “who” is in that company. They want to know what your business is and what it offers, yet putting a human face to the brand is also important. Branded films and live videos can help you to do this. Your goal here is to simply let the audience see the personality, character, and just the people behind the brand.

Use Video Content Consistently

Seeing a video about a company one time does not really put that brand into the consumer’s mind for years to come. Rather, it’s important to be consistent. Use video weekly within your social media content. You can also easily use video on a blog, do a live stream on social media, or do a question and answer session on Twitter. The key here is to use it as a constant way to remind your audience of who your company is.

When you do this, you are building up your brand. You are communicating the message of what your company is and what you have to offer to that customer watching it.


Posted in: All Posts

Are you finding that your corporate videos are not getting a lot of attention? Perhaps people are watching just a few minutes and then giving up. It’s easy for this to happen if you don’t incorporate a consistent level of interesting new things or unique formats. To keep people busy, it is always important to do something unique. Here are a few ways to make your business videos pop.

Use Animation to Explain Your Topic

Corporate videos can be fun and a bit more lighthearted – these get more attention from viewers. Explainer animation is one way to do this. In short, you take the topic of your video, write out a script, and have an animating team create it for you. With bright colors, a fun character, and plenty of details to make someone smile, these concepts always do well.

Branded Videos Create Pride

Another way to build your corporate video interest is to include branded content. That is, you want to ensure your company is viewed in a positive, motivating, and clear manner. These videos should be short and keep your corporate brand as the focal point. Be sure to convey a specific, clear message – not too much detail is necessary. And, be sure to place a strong call to action at the end of them. You should be proud of what this video shows of your company.

Detail a Case Study

Often, concepts are hard to take in when they are nothing but words and marketing. Instead, bring an example to life. Use a case study of what you have accomplished. Show a customer’s journey and how you changed their outcome. The goal here is to ensure that your message is clear – this is what can happen when people buy your product or service. Case studies tend to ring true for most people. They connect with them more fully.

Go with an Educational Tone

Another route to take is with an educational or more formal tone. Do not get boring here with technical breakdowns and too many details. Instead, focus on educating people about the reason behind your company. Why do you do what you do? What benefit does your product or service offer the world around you? This is a fantastic way to demonstrate information that your viewers need to know, but to do it without the sales tone that commonly is associated with marketing.

When you take these steps – and use a video production company to help – you will have fantastic videos that turn heads. You want these videos to be interesting so people watch them.


Posted in: Camera and Editing Services

A key component to making any video worthwhile is to make it personal. If you are not using video yet, you may recognize just how valuable it is with that first production your rollout. People interact with video and they engage with it more commonly than any other media method. Yet, video can get boring if you do not make it personal to your audience.

The most successful videos for businesses are those that reach your audience intimately. These are the videos they remember. How can you add that type of personalisation to your videos? Here are some strategies.

Use Video to Connect with Your Audience

To create a video that is watched by many, it is important for you to incorporate content that your audience wants to hear. They may need to know about your product and service, but what they want to also hear is that you understand the customer. For example, are you connecting with the people who are on the other side by sharing their stories and struggles? Your videos can incorporate a personal message to viewers or offer a simple way that you recognize viewers on an individual note.

Go Live

Though many business owners shy away from this process, it is one of the best ways to reach your audience. Live video does not just allow you to reach your audience outright in real time, but it lets you connect to them. You can answer questions, communicate directly to people using their names based on who is online, and discuss topics that are important to your audience. This type of live video – even when scripted, gives you the ability to step down, say hi to real people, and communicate directly with those who are interested.

Close Sales More Readily

When it comes to marketing, the end result is that you need to increase your sales. Video can help you to do that. When you create personalized messages, you are targeting individuals at a specific point in the sales journey. At each stage of the process, people need information that is specific to those individual and specific needs. What information they need at the very start of their buyer’s journey – such as information about the product or service – is different from what they need later, such as when they are making the decision to buy. Create videos at each stage to communicate key content at that moment.

When you create a personal series of videos like this, you reach more people at the right time with the best possible message for them at that moment. This is what helps to get them to turn the page and buy from you or connect with your brand more effectively.


Posted in: Camera and Editing Services

When it comes to building your business, marketing will always be a big part of the process. A component of that should be video production. This is quickly becoming a requirement when trying to reach your corporate goals.

These tips can provide you with a good starting point for building your corporate video success.

#1: Zero in on a Clear Message

It’s easy to have a problem with trying to put too much into a single video. Instead, be sure you have a well-defined message, and you stick with it throughout the video. Determine who your target is, what they need to hear, and how to convey your message to them.

#2: Produce Videos Consistently

Videos are like a good conversation. Having one with your target consumers on a routine basis helps them to connect with you and learn about your brand. Aim to set up numerous opportunities to share videos with your corporate clients.

#3: Write and Be Clear on the Script

While it can seem like a simple process, especially if you already know what you are going to say, it’s always important to have a well-defined script to your video. Be sure you speak to your video production company to learn more about your script’s goals and work to keep things short and sweet.

#4: Work to Ensure Your Video Is on Target for Your Brand

When you finalize that script, you also want to make sure the message, details, and even the overall language used is representative of your business. Is your brand image coming through? Does your company’s mission statement get lost in the mix? It’s a good idea to tweak your video until it showcases your business’s brand.

#5: Be Sure Your Video Crew Is on Board with Your Goals

It is always important to have a solid conversation with your crew about what the deliverables are. This includes the quality of the video, the length you desire, the overall theme you wish to use, and the budget. When you give them more creative liberty, be sure you finalize the final product before it starts to film.

#6: Create Corporate Videos that Incorporate Diversity

It is always important to have some level of diversity in your videos. You want to ensure you are targeting all of your customer base and creating the right message for your viewers. Are you not including some of your most likely buyers?

#7: Don’t Overlook the Details

If you are working with a video production company, learn about the options they can offer to you. While you do not need to get into all of the tech details, you do want to understand why they are using a certain type of lighting or style.

#8: Work on Good Relationships

Your video team is going to help get your brand in front of a lot of people. Be sure you keep an open dialogue with them. Share information and thoughts openly.

Working to create corporate videos can be a lot of fun, and they can offer a solid ROI when you develop them properly.


Posted in: Video Production Company

Videos are essential to your company’s success and ability to connect with your audience. It doesn’t matter if you consider your industry “boring” or don’t have a huge budget; brand video is an essential marketing tool that can provide big, positive results for your bottom line.

So the question becomes: “Should I hire a professional or DIY it?” There are arguments for both. Regardless of which you choose, there are a few things you should know.

The Real Cost of Video

Obviously, your video production budget is always a concern when doing anything business-related. When it comes to video, it’s important to consider the real cost. This doesn’t mean calculating how much it is to hire a professional versus taking a video on your phone (clearly the former is more expensive). Instead, consider the costs associated with DIYing your video, such as:

  • Man hours spent shooting and editing the video
  • Need to re-shoot the video due to poor production quality
  • Equipment failures causing video to be unusable

If you’re just shooting a quick “Hi, how are you? Check out our new blog,” then DIY may be a good option. But if you’re looking for the best ROI from your video, you need to conduct a thorough cost-benefit analysis before you break out the tripod.

Timelines Influence Your Options

In a perfect world, videos are planned out months in advance with scripts that have been nailed down and actors ready to go. But this is real life we’re talking about and not everything runs smoothly. If you’re facing a short deadline or a timeline that really doesn’t leave much room for error, you’re taking serious risks if you choose to DIY your brand’s video. In situations like these, it makes sense to work with a video production company that can guarantee a professionally edited, stunning video on a deadline.

Quality is Key for User Experience

Do you have a budding Tarantino on your staff who wants to get some real-world experience under their belt? While this may be an asset and potentially the perfect solution for a training video or quick retreat highlight reel only seen by in-house staff, it may not serve your customers well.

There are plenty of videos on the internet competing for the attention of one pair of eyes. When you’re producing video designed to be seen by your target audience, choose whichever method is going to provide the highest quality and best viewer experience.

Don’t Give Up on DIY

What? A video production company encouraging DIY?! Yes. DIY video has its place in your business. For short, spontaneous videos that are meant to quickly connect with your viewer or showcase an “in-the-moment” scene, DIY can be great. But for professional, quality videos that are directly tied to your business goals, don’t sacrifice expert prod


Posted in: Video Production Company

You’ve already created a great product or service, but how are you going to get people to notice? Some traditional marketing tactics, like cold calls and print mail, can lead to sales, but at what cost? Social media is another great way to reach your audience, but with so many changes to each platform’s algorithms, your genius written post may not even be seen.

What Customers Want: Video

Enter video. Video a workhorse marketing tool for any business whether you’re new or established. According to Brightcove’s 2018 Video Marketing Survey, more than one-third of all customers (and nearly half of Millennials) prefer video content over other marketing communication. Use these six ideas to grow your business with branded video.

Customer Testimonials

Want to address your customers’ pain points and add instant credibility to your brand? Customer testimonials are the way to do so. Use video to capture real customer experiences and delivery social proof of your company’s value to prospective clients. Watch Apple’s powerful example that has earned more than a million views on YouTube alone.

Product Demonstrations & Explainers

When you deliver products and services, it’s usually easier to provide a visual example of value than it is to explain it in words. Members of your audience will retain it better as well. Consider adding a branded explainer video as a pinned post on social media or on the home page of your site to quickly let viewers know what you’re all about.

Branded Films

Storyline? Check. Personality? Check. Humor? Check. Branded videos are a great way to embed your company into an entertaining video people are likely to watch, like and share. Typically, these are longer videos with high production quality. Check out Coca-Cola’s ‘One Last Summer’ premiere for inspiration.

Behind-the-Scenes Video

Let your audience take a front-seat tour of how your business works behind the scenes. Showcase your production or creative process and film employees doing what they do best. Customers feel more connected to a brand when they know there is more to it than just a logo. Behind-the-scenes video builds a human connection.

Live Video

Attending an industry conference or releasing a new product at an event? Bring your customers with you. Live video can be streamed on social media, recorded for later use and edited into a highlight reel to be published later. It also generates increased engagement with your brand which can lead to more sales that help your business grow.

Video FAQ

A newer video style soon to become a trend is the video FAQ. When customers go to you for help, they don’t want to scour through forum-like posts to get answers, but they also dread making that potentially frustrating and lengthy customer service call. A video FAQ combines a personal touch and a visual example of how to fix the problem which builds trust and keeps them coming back to your brand.

Video for Business Growth

It’s important not to think of brand video as an instant solution to slumped sales. Instead, video connects with customers, enhances your credibility, builds awareness and helps increase your brand’s perceived value among new and existing customers. This is what really sparks business growth.


Posted in: Video Marketing

How do you reach your audience? Through print mail, email marketing tactics or strictly on your website? Are you seeing the results you want? Whether you’re reaching goals already or need a little help, branded video content can boost engagement, brand awareness and sales.

“But video isn’t right for my business!” you might say. That’s where we’ll have to disagree. There are a lot of misconceptions about branded video out there. Take a look at the top five video myths as we debunk them.

Myth #1: You Can’t Afford Video

Believe it or not, video is sometimes more affordable than written content (and performs better, to boot). You can snap a video from most smartphones and tablets only to upload it to social networks from the same device seconds later. Even if you shoot a video using a professional production company, the costs are far less than that TV ad spot you’re probably already funding.

Myth #2: There Is No Way to Track Success

Simply untrue. Virtually any platform you use to distribute video has built-in analytics that can give you insight into engagement metrics that can then be tracked to conversions. According to the pros, engagement is the most popular way to monitor content performance. Even if you don’t want to dive into analytics, recording likes, shares and views provides insight into how well your video is doing online.

Myth #3: You Need Professional Actors

Customers can smell phony from a mile away and using professional actors exclusively may even harm your brand’s credibility or trustworthiness. Your audience wants real. They want you, your employees, your existing customers and even your vendors (if applicable) to weigh in on your brand’s value.

Plus, they want humor. Take Dollar Shave Club’s hilarious video as a great example of melding real life with real people. The result: 26 million views and a brand that has become a household name.

Myth #4: Video Isn’t Right for Your Industry

Hogwash! There is no wrong industry for video. Whether you sell a service, a digital product or a physical product, video is the most engaging way to showcase why people should pay attention to your brand. If you’re stumped for ideas, show customers a behind-the-scenes view of your product’s production or record your team’s participation in a local volunteer event. Video is about reaching people on an emotional level, even if you sell antique buttons or oversized clown shoes.

Myth #5: There Is No Time to Create Video

We get it; you’re busy. And that’s a good thing! Your team should be focused on attracting leads, closing sales and retaining your customer base. We’ll just add that investing some time in video production and distribution can help you realize returns that months of staff time, brainstorming, marketing materials and outreach cannot match.

Video Grabs Attention

And, your business will benefit. Hubspot found that video outperformed everything from social media content to interactive articles. So, shoot a video, distribute it and see how it goes. Don’t let myths hold you back. Your ROI will thank you.


Posted in: Online Videos, Video Marketing, Video Production, Video Production Company, Working with a Video Production Company

What type of corporate video is going to really ring true on social media? The type you use really depends on the goals for your next social media campaign and your company as a whole. However, there are a few styles to consider that work the best on social media. Which one is right for you?

#1: Informational and Satirical

Social media streams stop when you post something with a bit of truly funny, though not negative, on your timeline. Choose a video that’s satirical that conveys this. However, be sure to add good information to it at the same time. Don’t waste your viewer’s time but make them smile while learning.

#2: Trendy, Elegant, and Dominating

A bit more sophistication and a lot of trendy charm can also work very well for a social media video. Choose this video format when you want to make a point about how elegant your product is or to elevate your brand. Keep it tasteful, though.

#3: Hip and Lighthearted

If the stuck-up vibe isn’t right for your company, it’s time to consider a lighthearted and hip video style instead. To pull this off, it is very important to remain authentic to your brand and to your audience. Fake smiles are not going to work.

#4: Exciting and Dramatic

When you want to make a powerful statement, your video needs to show that in sound, color, and words. Consider something more mini-series quality that is more epic. These are the types of videos that get shared because they are so awesome.

#5: Inspiring and Sincere Message from the Heart

A feel-good story can work very well for many brands as well. In your video here, you don’t have to get all sentimental, but you can and should be sincere. If you want your brand to exude feelings and positive sentiment, this is the type of video format that is going to work the best for you.

#6: Educational and Straightforward

You could call this the more traditional format of video. It can work very well to communicate important information. If your audience needs information and really benefits from a very straightforward message, this is a good route to take. Keep in mind that all businesses benefit from this traditional format from time to time.

What you say and how you say it matters. This is very true with social media. Yet, it’s not always easy to find a format that’s going to draw enough viewers in. That’s why it tends to be ideal when you work closely with a team of pros to help you.


Posted in: Audience, Camera and Editing Services, Interactive Videos, Online Videos, Video Marketing, Video Production

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