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How to Incorporate Your Corporate Video into Instagram

Instagram and marketing: it’s a match made in user-engagement heaven, giving businesses the ideal platform for their “show, don’t tell” strategy. Social media platforms like Instagram provide businesses with the opportunity to connect with a receptive target audience right where they enjoy spending time, an opportunity that marketers of yesteryear could only dream of.

For this reason, Instagram is a great place to share your corporate video. You just have to be strategic to ensure that you’re posting something that viewers will take the time to watch. Here are a few types of videos that perform well on this platform.

User-Generated Content

Customers rely heavily on word-of-mouth advertising, making user-generated content a great resource for businesses. UGC is especially prevalent on Instagram, as it’s easy for brands to repost and regram content right from a user’s account. While this isn’t a replacement for original content, it can be an effective tool in encouraging engagement among your followers.

Marketers can use UGC to educate viewers on an unexpected or unique aspect of their brand. The UPS Store does this particularly well, sharing content from small business owners with the hashtag #TheUPSStoreCustomer to their own account.

Timelapse Videos

Timelapse videos cater to two specific demands from viewers: first, to get new information, and second, to receive that information as quickly as possible. Not only are timelapse videos a lot of fun to watch, but they’re particularly successful in keeping viewers engaged from start to finish. Timelapse videos are especially effective in helping viewers visualize an experience, such as is the case with Denmark’s Instagram video of Copenhagen.

Stop-Motion Videos

Stop-motion videos are relatively easy to produce and provide a clean, charming effect that grabs viewers’ attention. As an added bonus, the narrative is visual and therefore doesn’t rely on audio. When you consider the fact that the vast majority of viewers don’t listen to audio on social media videos, this type of format makes a lot of sense. Starbucks is a great example of a brand that has mastered the stop-motion video game, providing fun, engaging content that reflects their brand’s personality.

Instagram is the ideal platform for eye-catching, original content. By incorporating your corporate video to Instagram, you can engage users and build brand recognition.


Posted in: All Posts

Recent studies predict that worldwide internet traffic from videos will account for 80 percent of all internet traffic by 2019. According to Youtube’s own stats, there are roughly 1.5 billion users every month, and mobile users typically spend over an hour a day watching YouTube videos.

Engaging your audience on YouTube is a great way to improve marketing results. Follow these 10 tips to make the most of your internet videos.

1. Use Your Videos to Tell a Story

Stories are engaging and relatable, providing key information to your viewers that doesn’t sound like a sales pitch. Use your videos to tell a story that demonstrates why your product or services are the best.

2. Keep Your Videos Short

As of 2017, there were roughly 300 videos uploaded to YouTube every minute. There is a ton of competition for your viewers’ attention, so keep them engaged by minimizing lengthy introductions, providing pertinent information quickly and reducing the overall length of your videos.

3. Make Your Videos Easy to Find

Conduct keyword research to determine which relevant keywords are most often searched. This will make it easier for your customers to find the videos that they want to watch.

4. Choose Your Thumbnail Wisely

A great custom thumbnail provides a valuable first impression that can determine whether or not a viewer clicks through to your video, driving as much as 154 percent more clicks.

5. Make a Banner that Reflects Your Brand

YouTube channel art, which is the image that appears at the top of your YouTube channel, can be used to give your page a unique look that stands out and increase your brand identity.

6. Grow Your YouTube Channel

As with most other social media platforms, YouTube prioritizes content that performs the best. In other words, the more views your videos get, the more visible they will be. Get more views by being strategic when you’re building and organizing your playlists, ensuring that they accurately show what your brand is all about.

7. Use YouTube as Your Embed Tool

If growing your traffic on YouTube is one of your marketing goals, then you may consider using YouTube as your embed tool rather than other using other tools like Vimeo and WordPress.

8. Link Your Website to Your YouTube Page

If you have a website, then associate it to your YouTube page. This can help you engage viewers for longer, increasing their chances of clicking through to your website rather than going to another video.

9. Use Cards to Keep Viewers Engaged

Adding cards to your videos is like adding a call to action; it helps your viewers recognize what action they should take next. Engage your viewers for longer by adding cards right when they are most likely to leave.

10. Incorporate End Screens for a Lasting Impression

To create an end-of-video experience that leaves a lasting impression, incorporate end screens. These can last between five and 20 seconds and can direct viewers to other videos, websites, and playlists.

Implementing these fail-proof YouTube marketing tips can benefit your business and engage your customers.


Posted in: Video Marketing

One of the most common questions asked about promo videos is about the cost. Many times, businesses don’t fully grasp what goes into the process and other times, they believe the cost of video production is outside of their budget. Yet, putting a price on promo video development isn’t that easy to do. There are many factors that contribute to the cost.

What’s a Starting Point, Then?

How much does it cost to produce a business video? You can budget between $3,000 to $50,000 on a professional quality video for your promo. However, prices can rise significantly higher – even crossing the $200,000 market in some cases. Again, this depends on what you need, the length, the complexity, and the overall design. That’s a pretty impressive range. And, it can vary even more for some types of productions.

What Factors Contribute to the Price of a Promo Video?

What goes into creating a budget for a promotional video, then? Many factors. Here are just a few things to take into consideration.

  • Who is involved and who needs to be paid? If you are bringing in people to act, it costs more than having your company’s management discuss a product.
  • Which professionals need to be on set? This includes a director, crew members, as well as the team to manage lights and sound. You also need to consider the pre-work that goes into this setup.
  • Production process costs? From the development of the script to the completion of the editing, there are many factors that go into the actual production process. You may need graphics created or you may need very few edits.

This is, of course, just a basic outline. A variety of additional costs play a role in the actual production of your video.

What Is Really Going to Define Your Costs?

The most important factors to determine the cost of video production have to do with what you are creating. An animated video is going to cost much differently than a full on short story. The concept, the script, and the location are a good starting point. Then, there is the need to develop a plan based on the type of cameras and design necessary. Do you need props?

How do you know what to expect when it comes to creating a video budget? Work with a video production company to get an idea of what to expect. Discuss your ideas (if you have them) along with your end goal. Then, you and the team can work out a plan to address every facet of the process. You can end up with a high-quality production without overspending on your budget. The key is to learn what you need based on your business, product, or service.


Posted in: Video Marketing

When it comes to capturing your audience, focus on video. It should be a key component of your content marketing. It makes sense to do so since YouTube is the second largest search engine online. And, it’s highly effective at converting leads into buyers. But, take a closer look at a few key reasons you should be including video as a component of your content marketing efforts right now.

#1: People Are Using Video at Increasing Rates

This is really the bottom line. People like video. Across nearly all types of generations, video has become one of the most important tools for marketers because people are watching videos at an increasing rate. More so, experts believe that 71 percent of Millennials actually prefer video (with 58 percent of Generation X and 54 percent of Baby Boomers doing so).

#2: Video Converts Leads

One of the most important considerations here is what your video can do for your bottom line. Research indicates that video actually converts leads at a higher rate. In other words, video can pull in more people than your other forms of content marketing can.

#3: Video Can Boost Google Rankings, Too

Another key area of focus should be in how video can help you with search engine rankings. Video itself is helping with ranking well in the search engines – search engines rank websites with videos and links pointing to them higher than they do websites that do not. Plus, you can convert your video in a transcript, adding keywords to your website.

#4: People React to Video

Let’s say you create a fantastic video packed with information. You place it on your social media pages. It is more likely that your video will be shared before your other form of content is. And, when building a strong marketing campaign, shares are incredibly valuable. In short, if you want to increase your bandwidth to gain more attention from new followers, video can help make it happen.

#5: Video Brands Your Business

Video gives you a unique opportunity to brand your business. Every time you launch a video, you are providing a view into the way your organization does business, who you are, and what you have to offer. While all content marketing can offer some insight here, branding creates an image in the mind of the consumer, increasing his or her impression of you.

#6: You Can Monitor Your Strategies Effectively

Another nice benefit of video is that it provides a way for you to consistently see how your marketing efforts are working. You can see if people are clicking on it, where they go, where they stop watching, and what they tend to react to. All of this creates a better way for you to create successful campaigns down the road.

When it comes down to it, video marketing is an important tool in helping you to grow your business. Are you using it enough?


Posted in: Getting Ideas, Making Decisions, Video Production, Viral Video

Choosing the best length for your video isn’t always easy to do. You may have a lot to say, or you may be wondering what you will say to fill up open space. But, the good news is you don’t need to create a long video. Attention spans today are significantly less than they used to be, meaning you may find it hard to keep your videos short enough to hold the attention of your viewers.

A Few Guidelines to Consider

When choosing video length, remember less is more. Say what’s important first because your viewers will move on fast. And, you want to do something to capture their attention longer if you need a longer video.

Most business videos are about two minutes in length. That isn’t a lot of time to say what you need to, but on a mobile device, a persons scrolling through their social media page is only going to commit to this amount of time to give you. Short videos rule in this type of scenario.

Have More to Say?

What if you want to give a demonstration or provide a video with significant content to it? That’s something you can do, too. When a topic is of value or is entertaining to your audience, creating a longer video, one up to an hour in length, is necessary. To pull it off, create an introduction video that’s shorter. Individuals who want to stay tuned in will do so.

Long form content like this works well for demos, for example. But, you want to first prep your viewers for it. Use a short video on social media to grab their attention and lead them to the long content.

Explainer videos are also benefited from this type of setup. Webinars and product videos fit this mold, too. But, your goal should always be to get people to the next level – to your website where they can take some action to benefit your company. For this reason, invest wisely here in how you market this content.

Getting your video length right also depends on your audience. If your audience is likely to tune in longer, create longer videos. Sometimes, a bit of trial and error is necessary to get the right form and length for your audience’s needs.


Posted in: After Your Video is Created, Making Decisions, Video Production, Video Production Tips

Video marketing is a great tool for businesses of all sizes. In fact, according to research, 64 percent of consumers make a purchase after watching a branded video. Use these best practices to get the most from your video marketing efforts.

1. Create an Outline

Because video feels more casual and personable than written copy, some marketers make the mistake of “winging it” and neglecting to create an outline. Too often, the result is a rambling video that is difficult to follow. Before shooting the video, make an outline and write out the key points that you want to cover.

2. Grab Your Audience’s Attention

Your viewers have a lot competing for their attention. Social media has made it easier than ever for businesses to get their message out, and in the last year alone, Facebook video ads have increased by 258 percent. Every 60 seconds, 72 hours of video are uploaded to YouTube. With that kind of competition for your followers’ attention, it’s imperative to grab their interest quickly, preferably within the first few seconds of the video.

3. Build Value

Video marketing is a highly effective sales tool because it gives you an opportunity to build value before making the final sales pitch. Rather than keeping the focus of your video on making the sale, which can be off-putting to viewers, focus on the value of your product or service.

4. Appeal to Emotions

Emotions play a powerful role in creating memories. Rather than putting out a sales pitch, appeal to your audience’s emotions by using storytelling to get your message across.

5. Encourage Your Viewers to Take the Next Step

To you, it may seem like the next steps are logical, whether that’s signing up for a monthly newsletter, making a purchase, submitting a donation, or sharing your content. However, oftentimes, viewers need a specific call to action. Incorporate a CTA in your video to maximize engagement.

6. Understand SEO

Incorporating keywords in your video’s title, description, and tags can help you rank better on major search engines while letting your viewers know what to expect.

By fine-tuning your video marketing techniques, you can increase engagement and maximize conversion.


Posted in: All Posts

Sourcing prospects? Advertising open houses? Staging the perfect open house to woo guests and passersby? These tasks are the backbone of selling real estate, but real estate agents have historically been met with challenges using this process. According to the Canadian Real Estate Association, home sales are still lower than they were four years ago despite small monthly gains.

Sellers need to delve into the secret hopes, wishes, and dreams of potential buyers before convincing them that this is the property for them. The one problem? Real estate agents aren’t mind readers. But, virtual reality can go where no other agent has gone before.

Virtual Reality Video in Real Estate

By replacing the imagination and photos with technology designed to transform a boring space into a custom property, virtual reality video is taking real estate marketing to new heights. Explore five ways virtual reality is changing the game for real estate agents.

1. Expand Your Search for Interested Prospects

Thanks to the globalization of commerce, people are no longer tied to one specific area when considering real estate. Whether you’re marketing properties to potential home buyers or commercial clients, virtual reality video gives customers an in-depth, realistic view of new and developing properties without ever stepping foot in the area.

2. Map Real Estate Development (or Redevelopment)

Research conducted by PwC Canada found that a high demand for commercial and industrial space combined with the challenge of limited vacant land means that developers need to reimagine existing properties to meet the needs of businesses. Virtual reality video is a cost-effective way for architects, developers, and designers to review a property’s assets and problem-solve ways to update the space to meet current needs.

3. Capture More Attention with Crystal Clear Images

Most people search available real estate listings online before they ever reach out to an agent or attend an open house. Among the biggest turn-offs for people searching for properties online are photos with poor lighting, distorted perspective, and unclear orientation. Virtual reality video lets users view properties with or without furnishings, look at the interior and exterior of the space and even peek into the pantry if desired.

4. Let Customers Stage a Home Themselves

Even after putting in hours (or days) into staging a home or office, real estate agents can still fall short when it comes to client expectations. Virtual reality video is putting the power of imagination back into the hands of customers and taking the hassle of guesswork off of the agent’s plate. Using a combination of mobile devices and virtual reality, guests at an open house can customize their experience by virtually staging the home themselves in real time, which helps prospective buyers make an emotional connection to the property.

5. Reduce Real Estate Marketing Expenses with Technology

Let’s face it: Selling a home or property can take time, sweat and patience. But, landing a sale doesn’t have to soak up your entire marketing budget. Virtual reality video can take a chunk of the legwork out of selling a property so you can spend more time connecting with clients. When the costs of photos, online marketing, and advertising, staging furniture and supplies are accounted for, simply marketing a home can require a large investment. Virtual reality reduces the amount of time needed to create a compelling listing while simultaneously eliminating manual tasks.

Take Your Real Estate Business to the Next Level

As customers start to see virtual reality used more frequently in the real estate market, they will begin to associate this technology with credibility. To save yourself time and money while boosting your reputation for cutting-edge real estate marketing, consider adding virtual reality to your list of marketing tools.


Posted in: Getting Ideas, Video Production

Video isn’t just a great medium for attracting and engaging customers, it’s also an effective tool for finding and hiring top talent. By thinking outside of the box and strategically using video during the hiring process, you can cut down on the time it takes to fill a position and ensure that your new hires are the right fit for your company.

Identify Interested Candidates

Thanks to job boards, a job candidate can apply for an open position at your company with just a few clicks of a mouse, regardless of their qualifications or level of interest. This can happen without the candidate talking to a recruiter, visiting your website, or even knowing the basic philosophy of your company.

To identify the candidates that are truly interested in a position, put an email gate to your video from inside your video platform. This will require that interested candidates provide their contact information before they view the video content. To gain the biggest benefit of an email gate, don’t put one on the main video of your Careers page; after all, candidates need to see an introduction of your company before they can decide if they’re interested in pursuing an opportunity. However, if you have follow-up videos, such as videos regarding your location, workplace culture, or your team, an email gate can help you gauge a candidate’s interest.

Show Them How Your Company Is Different

Chances are that the candidate that you’re interested in has applied for a position with several different companies, meaning that they will be in communication with other recruiters and hiring managers. Using video can help your company stand out, showing them why you’re different from the businesses in your industry and how a career with your company will provide incentives and opportunities that they won’t find elsewhere.

Incorporate Interactive Elements

Just as you can measure a prospective client’s engagement with interactive content, you can measure that of a job applicant as well. In the video, you can ask a viewer questions, direct them to other parts of your website, instruct them to contact a specific person or watch another video. This can help you determine their level of interest in your company and the position, letting you move the resumes of qualified applicants to the top of the stack.

By creatively using video throughout the hiring process, you can sift through the many applications and resumes of unqualified, uninterested jobseekers and identify those that will be a good fit for your company.


Posted in: Audience

The energy industry is one of the fastest growing and most diverse industries in the global market. It is also one capturing innovation at a fast rate. No matter your role in the industry, video can play an important part of sharing information, gaining investor insight, working to develop solutions, or sharing concepts with industry leaders, local government, and customers. Here are a few ways video can enhance the energy industry.

Animated Videos for Extraction and Refinement

A meeting with local government or residents about a new system or tool can be hard to explain. Using animated video, it is possible to show how extraction and refinement happen. Use this type of video to showcase how you could do something or how you are doing it right now. Give those outside of the industry a clear picture of what is happening and how.

Use Animated Videos to Showcase ROI

Provide insight to investors and others in the industry about how any new investment can improve functionality, energy efficiency, or aid in development. It is possible to display ROI of any new investment, for example, by using animated videos. This breaks it down into easy to understand content and shows why a specific investment is ideal.

Demonstrate New System and Tools

Perhaps you are an innovator trying to get your product into the hands of the energy industry. Or you may be hoping to invest in new technology. Showcasing how these tools and systems work can open the eyes of any investor or company. It also provides insight into the benefits, functionality, and even challenges that new products can bring to any workspace.

Preserve and Share Industry Knowledge

The energy industry is growing and changing quickly, requiring a need to not just obtain information but also to share it. Keeping information available to customers, clients, investors, researchers, and others is so valuable but hard to do. With video, you can capture industry knowledge and maintain it long term in a streamlined, efficient manner.

Share Experience and Build Reputation

Video – whether animated, product information, or employee-focused, provides a way to build a brand and reputation. Energy businesses generally need to be able to share their brand image with the public. Showcasing talent, attracting new workers, and even simply ensuring shared information can help any business grow and thrive.

Video plays an essential role in the day to day operations of an energy business. It can be a simple, effective method of conveying important information.


Posted in: All Posts

You’ve probably seen the stats – people are watching over a billion hours of online video per day, etc etc etc. Face it, online video content is ubiquitous. Viewers are able to watch nearly anything on any device, and they are.

Whether you operate an online e-commerce site, or traditional brick and mortar shop, if you are not getting your products and services in front of your customers via video, you can bet your proverbial last dollar that your competitors are doing just that.

Ten Ways Your Company Can Benefit Through The Use Of Video

Level The Advertising Playing Field – Online video marketing is cheaper and can reach just as many potential customers, even more than traditional advertising outlets. Budget constraints no longer limit the advertising reach of the “little guys”.

Video Can Get Your Brand And Message In Front Of Customers, You Didn’t Even Know Were There – Video is a format that is easily shareable between friends and is a huge part of part of social media.

  • More than 500 years’ worth of YouTube videos is watched daily on Facebook.
  • More than 700 YouTube videos are shared on Twitter every minute.

Video Can Hold Your Customers’ Attention While It Entertains, Educates, and Inspires

  • More than 60 percent of consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase.
  • A video is a great storyteller that can keep consumers glued to your site. A well-produced video can also move your customers to laugh, cry, get mad, learn, or take action, all while keeping your products and services front and center.

Video affords an opportunity to interact with and respond to your customers in real time through comments and replies.

Video Has An Eternal Online Shelf Life – This makes its production extremely cost-effective over time. This precisely why you should focus your production efforts on creating evergreen content.

“Buy Now” Is A Click Away With Video – With traditional advertising, although customers might be motivated to make a purchase, additional steps must be taken in order to close the sale. With video marketing, once inspired, the simple act of clicking a button is all it takes to seal the deal.

Video Goes Everywhere, Anytime – As mentioned previously, consumers are consuming massive amounts of video content through mobile devices. Video puts your brand and message in front of your customers everywhere, accessible at a time of their choosing.

Video allows your customers to become your best sales force through sharing and testimonials that jump off the screen.

Video allows you to showcase your products and services more creatively while adding a voice and personality that come through with ordinary text advertising.

Video Is Easily Measurable – With analytics, it is possible to get near-instant feedback as to the effectiveness of ad campaigns.

In the world of business today, video promotion for your company’s brand is as obligatory as paying taxes. Take your business to the next level. Call us today Toll-free at 1-888-294-9393, or contact us online. Get your fast and free video production proposal from Kicker Video, NOW!


Posted in: Video Production Tips

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