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Since the emergence of various communication tools that allow us to communicate remotely, and even more so since the covid19 pandemic that forced us to work remotely, videoconferencing has become increasingly popular. So in this virtual age, we must learn to take care of our personal branding in order to remain as professional virtually as we really are. Here are a few simple tips to follow to look like a pro!

  1. Pay attention to the setting 

It only takes 5 seconds for someone to judge the first impression of you. Knowing this, take the time to settle down properly in a place where you won’t be disturbed, and which is representative of your image. If you want to stay professional, avoid a fake background that represents a beach or a galaxy, it takes away credibility right away. If you are filming yourself in your house, think about tidying up your living room or bedroom, it may seem a detail but your interlocutor can easily transpose the condition of your house to your professional skills. 

  1. Pay attention to the lighting 

Again, it may seem like a detail, but paying attention to the light you use for your videoconference is crucial. Favour natural light, such as from a window for example. If you have no choice but to film yourself at night, remember to put as much light as possible on your face so that you can be seen properly. Youtubers often use a ring light to get a very professional look. 

  1. Pay attention to how you present yourself

Even if it is a videoconference and you are talking through a screen, it is very important to take care of your physical appearance. Several studies have shown that when you dress as if you were going to work when you stay at home, it boosts your self-confidence and thus your abilities at work. So think of an outfit that you will be comfortable in, but that sets the tone for your virtual meeting.


Posted in: Camera and Editing Services, Video Marketing

Man creating a video montage

Being organized is not for everyone! And yet, when it comes to our video projects, the importance of organizing one’s work properly is crucial… Indeed, for small projects, it’s easy to find your way around, but as soon as you have several videos with different soundtracks and files to integrate into the editing, it all becomes more and more confusing. Whether you’re a professional video editor or just doing this as a hobby, you need to learn from the start how to get organized to be more efficient and productive. Also, it will be much easier for you to find your files when they are well organized, and when there is a change to be made to your video editing. So to become a pro, follow the guide!

  1. Start off on the right foot

To get started, import all your files to your working hard drive, and make a copy of all files, whether in the cloud or on another hard drive, it is absolutely necessary to make a copy of your files before flushing the original files to your SD card. 

  1. Step by step 

Afterwards, you will need to create a file on your hard disk if you are used to working on it, or on your desktop if you have enough storage space. You can name this file “Project XX”, and then create sub-folders with the following names: “Source Files” where you will put your source files, “Videos” where you will put all your video files, “Sounds” where you will put all the sounds used in the video, then you can create as many sub-folders as you want to depend on the files you have to integrate in your video. They can be images, gifs, title templates, transition presets etc. You will name your folder accordingly, so “images” folder, “gif” folder…

  1. As easy as it sounds

Once you’ve reached this stage, all you have to do is reproduce the same pattern in your editing software, whether you’re using Adobe Premiere pro or Final Cut pro, the folders and subfolders are pretty much the same, so it’s easy to find your way around. Again, you’ll need to create folders and sub-folders with the names of the files in them. 

  1. Don’t forget the autosave!

Each time you save your project, an autosave file will be created. Remember to group all your autosave files in the same folder if the software does not do it automatically for you. You’re ready to go!


Posted in: Camera and Editing Services, Video Production

script for your next video

As a content creator, it is sometimes difficult to find ideas to innovate and post inspiring content. Since the birth of social networks and the digital age, we see more and more content being duplicated and picked up by thousands of users, and to stand out from the crowd you need to create original content to enhance your brand. Knowing that video content is the most popular and most appreciated by the online community, it would be interesting to integrate this type of content into your digital branding strategy! In order to create and produce high quality and eye-catching videos, the first step is to think and write a script. To do so, you need to brainstorm with your team and try the following tips: 

  1. Do some research

Doing research is always a good idea to find inspiration for your projects. Try to look at what the competition is doing, without stealing ideas or copying their content. Youtube can be a good database for videos, you can search for the most popular “tags” of the moment for example. 

  1. Get inspired

Inspiration also comes from discussing your project as a group! Indeed, when we brainstorm with two or more people, we always have more ideas that come to mind because of our different life experiences or our cultural differences that bring a breath of fresh ideas! Don’t limit your creative process by giving yourself a fixed time to come up with ideas, it can take hours or even minutes… Let your imagination run wild 😉

  1. Check some tutorials

You can also watch tutorials on different platforms, be it video editing tutorials or creative process tutorials, seeing videos directly can push your imagination to visualize a very precise script for your next video. Simply watching tutorials to make transitions between certain scenes can inspire you. 

  1. Listen to music

Listen to music folks! Music has been inspiring us for decades, whether it’s for writing, photoshoots, movies, or simply to make our emotions vibrate… Music can set the major tone for your next video and you’ll already have the movie ready in your head!


Posted in: Getting Ideas, Online Videos, Video Production

hard drove storage
How to choose between Cloud or Local Storage for your video projects?

When you start creating a new video project, it’s important to start off on the right foot. To do so, you will need to think about two important things that a video editor should never neglect: the organization of your video project, and the backup of your files. Those who have already done video editing know very well that if our adobe project is not properly organized from the start, it can quickly become a real nightmare. It is therefore important to back up the raw files, but also to make a backup of the project file even if it is not finished yet. To do this, there are several storage solutions, which we will discuss in the following article. Let’s get started!

  1. Storage on the cloud

Cloud storage is said to be one of the safest ways to store your files. It’s incredibly convenient and, for the most part, a plug-and-go situation. There’s the initial setup that can be a little tedious, but after that, there’s no real work. It’s reasonably priced, and if you need your files physically, you can download them (this can take a very long time) or a drive can be shipped directly to you. Another great thing about cloud storage is that you access it from anywhere. Say you’re editing on the go and your laptop or portable drive goes funky. Just download the files you need from anywhere with an internet connection. Problem solved.

  1. Local Storage

Local storage has its advantages, as well. First and foremost, it’s physically with you and there’s a certain comfort in that. Hard drives are quick to get your hands on and easy to find in larger sizes. They don’t rely on an internet connection to access your files, which can come in handy if you’re somewhere remote. But it also comes with disadvantages: Hard drives are physically at risk. They can be lost, dropped, damaged, melted, stolen, water damaged, infected with a virus, and so on. Beyond the fear of losing data, hard drives that are fast and have a large capacity can get pretty pricey, especially when you’re filming in 4K or 6K.

As you can see, footage archival can easily make or break your business. Knowing your options and securing your files across various platforms, as well as physical hard drives, is an excellent way to ensure your small business is safeguarded against data loss. There are tons of options available to you for protection — try them out, see what you like, and find what fits best for you.

Staying organized with the structured side of your business will give you more freedom to be creative and serve your clients!


Posted in: Online Videos

Nowadays, the creation of content, and particularly visual content, is becoming an increasingly important part of corporate communications strategies. With the increasing use of social networks and cell phones, it has become essential to create content that is easily accessible to mobile users. Studies have shown that most people prefer video content on their news feed, and that these videos get more engagement and attention. This is one of the reasons why it is important to consider the use of subtitles in these videos, and it is also important to consider the users with disabilities, such as being deaf for exemple. Text messages have also made their way into films and TV, which changes the dynamics for filmmakers — how to show a text message exchange in a way that doesn’t bore the audience. Let’s take a look at all the ways to use text on your videos:

  1. Text on screen:

The first and probably most popular way to show a text message exchange is to shoot the phone itself. This is also how a lot of filmmakers show emails when the need arises. 

Another common work-around is to take the text and put it next to the character, so that the messages appear in bubbles beside their head or body. This is an improvement in some ways (you can see the character’s reaction and the text in the same shot), but it shares a specific disadvantage with the “shoot the phone” method: It instantly dates your footage by revealing the generation of the device being used — and displaying ten-year-old iPhone graphics is a sure-fire way to take viewers out of your scene.

Credits: Jane theVirgin
  1. Display unfiltered text on screen

You can also use the method popularized by TV shows like Sherlock: display the message on the screen in plain, unfiltered text. This has a dramatic advantage for your footage and it gives it more dimension. If you’re going to go this route, you’ll need to plan carefully; for the text to be effective and readable, you’ll need to frame and light your shot in a way that creates sufficient negative space, as shown in the following picture.

Credits: Sherlock Holmes
  1. Subtitles

Subtitles on videos are quite common and are not reserved only for TV series or interviews. More and more videos on social networks are subtitled to allow users to watch the video without having to turn on the sound, such as when viewing the video on public transportation. It’s a classic way of doing things, but it’s very effective!

Credits: Brut 



Posted in: Online Videos, Video Marketing, Video Production

Camera stabilisation
Why you should absolutely invest in a camera stabilizer for you videos

When it comes to working as a filmmaker for a living, or if you are passionate about creating video content, there are a few must haves that you should absolutely consider investing in, and one of them is a good stabilizer. Nobody likes footage that doesn’t look professional and a lack of stability on the image can immediately take away the quality of your content. Stabilizers are the one piece of equipment that is a cinematic Swiss Army knife because it can produce a range of different shots from Steadicam- to slider-style. Here are a few things to consider before you buy one: 

  1. Consider your budget

Probably the most important question, is the question of budget. Just like any other equipment that you have to purchase, you need to make sure that you budget appropriately for it. You should know that the heavier the camera load-out, the more expensive the stabilization rig will be. The price range will depend also on the brand you are choosing, and also the model. If you don’t have the budget to invest in some powerful gear for now, you could still invest in a stabilizer for phones, it’s a cheaper version and you can shoot some pretty decent footage with it. 

  1. Consider the heaviness of your camera

As mentioned before, this is going to be a very important question that you need to answer as soon as possible. Knowing the weight of your camera load-out will determine how much you need to spend for stabilization, as not all stabilizers can accommodate heavier amounts of weight. Cheaper stabilizers can handle lighter camera loads, while the more expensive stabilizers like the MoVI M15 can handle up to 15lbs of camera load, which should cover a number of higher-end cameras. 

  1. Choose the right settings

You’ll want to also make sure that you know exactly how long the setup time is for each stabilization option. This is important information to know… you don’t want to waste shooting time trying to set up your stabilization option. Also, you’ll want to know how compact the stabilization option is as well.

  1. Learn how to use it

Finally, you have to understand that whatever you purchase, there is an art to using the device. So no matter the quality of your device, if you don’t know how to use it, your videos won’t be as pretty as you wish they were. There are plenty of Youtube tutorials that will help you achieve your goals, whether it’s for vlogging, travel or business videos.


Posted in: Online Videos

Filming yourself
Pro tips for filming yourself

As a blogger, influencer, or even content creator, it is important to know how to film others to create quality videos in order to promote a good brand image. But what about filming yourself? It is just as important to be able to create quality video when it comes to creating short videos that you will then post on social networks, or even longer videos such as live videos or Youtube videos. There’s a real art to filming yourself correctly, which can require practice to master. So let’s dip into the main tips to help you improve how you capture footage of yourself !

  1. Use the right camera

Buy the best camera you can afford and look for a camera that has a flip screen so you can see what you look like as you speak. Alternatively, you can purchase an external screen that’ll easily connect via HDMI. If you’re off on an adventure, you could also invest in a GoPro. They’re waterproof and can be attached to anything. These days, you want a camera that films at a resolution of at least 1080p, but 4K is definitely not essential. Also, there’s nothing worse than wobbly footage, so you must put your camera on a stable surface, but if you have a budget, definitely invest in a good tripod.

  1. A quality audio is a must

Audio makes up fifty percent of the overall quality of a video. If your audio is rubbish, your video will most likely be rubbish. It’s also worth letting audio factor into your decision of where you film yourself. Excessive wind or background noise can ruin your footage! Search for a time and place that’s quiet, like a studio or an office. 

  1. Think about the lighting 

If you want your image to look fantastic on people’s screens, then you need to carefully consider the light you film in. Make sure you don’t stand with a window behind you for example. If you want to control your lighting then it’s better to film inside, using lights specifically created for this purpose. The right setup will create a softer light, stopping you from getting harsh shadows that can ruin your image.

  1. Be yourself !

Try to relax when filming yourself. It’s worth practicing first and accepting that it might take time to appear confident on camera. Just because you’re not immediately into it, doesn’t mean that you won’t find your groove eventually. It is also important to be authentic on camera when filming yourself ! Don’t try too hard to look like someone else, just be yourself and start recording !


Posted in: Online Videos

Tik Tok

In the last few months, Tik Tok has become one of the most influential and popular social networks on the web. From funny videos to short videos with special effects, this app has quickly climbed to the top of the most used Z-generation apps. Using this new platform is therefore very valuable to promote your brand! Read this article to learn how. 

  1. Promoting your products

The promotion of products has existed since the dawn of time. It has become increasingly difficult for brands to differentiate themselves and create original content, or advertisements that stand out from the crowd. With Tik Tok, you not only give a new dimension to your ads, but you can also benefit from user generated content. You can start a trend and the rest will follow!

  1. Promoting events

You can create creative Tik Tok videos to announce your sales and exclusive offers. IT Cosmetics US and Tarte Cosmetics have successfully applied this tip, and have received a great commitment from users. It builds up the hype around your brand and creates a real excitement for the upcoming event. 

  1. Show some behind the scenes 

Behinds the scenes content helps your customers understand who you are as a brand and why you sell those products. This kind of content can be a tool that helps them to gain awareness, trust and build a relationship with you.

Here is a tip for making a creative video: one of the more popular trends on Tik Tok — describing your action with text and adding a short little bit of video to it. It’s like creating a live-action tweet. Since music plays such an integral part on the platform, text-based exposition is used to set up the bit. Knowing that you could introduce your colleagues one by one by describing their role in a humorous way, or show the process of creating your products, always adding a touch of humour and creativity. 

  1. Create your own challenge

Challenges and hashtags are a hot commodity, as well. As a meme, you take an established and well-recognized joke and make it your own without deviating too far from the original bit. These challenges are a real phenomenon and create true excitement, it’s one of the best ways to stand out from the competition and reach new followers, sometimes even by a thousand! 


Posted in: Online Videos

Youtube chanel

If you are the proud owner of a Youtube channel where you regularly post content for your business, it would be interesting to take it to the next level by monetizing your channel. 

So let’s take a closer look of your options for generating money through your Youtube channel. 

  1. Adsense 

AdSense is the first fundamental step towards increasing YouTube revenues. It is an ad programme operated by Google that allows advertisers to display advertisements before, during, or after a video on YouTube. In return, 68 per cent of the ad rate paid by the advertiser is given to the content producer. There are also a variety of variables to consider while using AdSense.

https://www.google.com/intl/fr_fr/adsense/start/

  1. Memberships

Patreon was launched in the early 2010s as a viable subscription-based network for creators to get monthly support from their fans. The audience is rewarded with tiered incentives, in exchange for that support. A viewer who gives $1 may gain early access to new content , for example, while $50 provides a monthly special chat with the founder. Channel memberships allow subscribers to pay a monthly fee granting them access to members-only badges, emojis, and perks. Similar to Patreon, you can build a single membership level, or give multiple levels (as long as the rewards reflect the increase in membership price).

3) Amazon and store affiliate schemes 

With Amazon’s affiliate program, you direct viewers to the site to buy items you have recommended or talked about. If a viewer buys the item, you receive a commission. However, this is entirely dependent on the type of content you create. You want to make sure your outgoing links are neatly presented, and the featured items are presented in order of appearance. As it’s not a sponsored segment, you don’t need to give a call to action to Amazon as a company. Instead, politely let your viewers know that items are in the description (or comment feed). 

4) Sponsporship 

The pinnacle of earning money from YouTube has to be a brand partnership. So, what can you do to catch a brand’s attention? Well, ultimately, it comes down to one thing — your numbers. And that’s because a sponsorship, partnership, or whatever you want to call it is primarily one thing — an advertisement. Therefore, brands look to partner with creator who have a sizable voice. However, don’t be disconcerted if you have a small subscriber base. Ultimately, those with hundreds of thousands, or even millions, of subscribers are going to cost more to work with, and sometimes that falls outside of a brand’s advertising budget.


Posted in: All Posts, Online Videos

Instagram-Reels

If you still haven’t heard about Instagram’s Reels, a new feature that uses the concept of TikTok videos. This new content format allows you to create and share 15 second videos with an audience on the “Explore” page in a space dedicated to these new videos that will soon take over your feed. Since the launch of “Reels”, many content creators and influencers have announced that they plan to experiment with this feature of Instagram, while maintaining their presence on TikTok. Brands such as Sephora, Walmart and Beardbrand are already using Reels to promote their brand and create a real online community.

Brands could seize the opportunity to be the first creators on Instagram Reels and reach a new audience – people who prefer short, easily digestible content. Brands can also work with new artistic talent to play with the material they produce on Reels. Keep in mind, however, that Reels videos can be shared on the Explorer page, which gets 50% of Instagram’s overall traffic. 

Here are our marketing tips to grow your brand using IG Reels:

  • Create educational content: as you can see, tutorials are very popular with all generations. Whether it’s cooking recipes, beauty or skincare tutorials, or DIY’s to share everyday tips, your followers will love it. 

For successful tutorial reels, consider making short, simple videos with subtitles, and don’t forget a good list of hashtags!

  • Showcase your products: As mentioned above, IG Reels are on the Explore page, which means that Instagram users who are not following you will still see your content. This is most certainly a very effective way to gain visibility for your brand! It is also possible to partner with influencers to present some of your branded products through Reels videos.
  • Differentiate yourself from other brands: Behind the scenes content helps your Instagram followers understand who you are as a brand and why you sell those products. It’s a tool that helps them to gain awareness, trust and build a relationship with you.

Some ideas from behind the scenes that you can try:

  • Share the process of making products
  • Share the daily life of your team
  • Share your brand story – how you got your business idea. 
  • Promote your events: How about using Reels to announce your sales and exclusive offers? IT Cosmetics US and Tarte Cosmetics have successfully applied this tip, and have received great commitment from Instagram users.

Posted in: Online Videos

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