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Using videos as a marketing tool is a great way to drive sales or bring awareness to your brand. Videos send a clear message to your target audience while being interesting and effective, while boosting conversions and sales. In addition, posting videos on your website or on social media will also help you appear on search engines, which will also help you drive sales and boost engagement.

Want to post some video content on your business’s social media but don’t know where to start? Here are some video ideas that every business should post for more engagement.

1. How-to videos

Showing your audience how to use your product or how it works is a great way for them to discover your business. Film a step-by-step video to explain key features of what you are selling.

2. Testimonial videos

Testimonials are a great way to build trust with your target audience. A lot of customers will search for testimonials when they visit your website. It’s a good way to show them that what you are selling will work for them. 

3. Brand/culture videos

These types of videos are great for showing what your brand stands for. It’s a moment where you can share your business’s values to your audience and connect with them.

4. Product demo videos

Product demo videos will help you drive your customers to complete their purchase during the buyer’s journey. Ultimately, the goal is to show what they expect to receive by purchasing from you and to show how your product works. You could film an unboxing video showing what the package looks like.


Posted in: Audience, Getting Ideas, Making Decisions, Online Video Ads, Online Videos, Video Marketing, Video Production, Video Production Process, Video Production Tips

Searching for the perfect projector for a home cinema? Many options are on the market and it can get tricky to know exactly what you need. Many features are different from one projector to another. You’ll have to look into resolution, contrast ratio among other things to make the right choice.

Here are some things you should know when buying a home projector.

  • Resolution

One of the things to look into when researching the projector that you need is resolution. Different resolutions on projectors can be found on the market. 1080p and 4K UHD are resolutions that are advised. It is also important to make sure that the lumen range is good, so it should be between 1500-3000 lumens.

  • Contrast ratio

Contrast ratio is the ratio between how bright the white image is compared to the black image. A higher ratio is going to allow you to see more detail. It’s important that the contrast ratio has at least 1,500:1 or higher to ensure that the image doesn’t look faint and washed out.  

  • Placement

Before buying a projector, check out where you want to position the projector. Higher-end projectors can usually be further and maintain a good quality image while having a larger lens shift. Lens shift is important if you want to change the angle or height of the projector. If you plan on buying a cheaper projector, plan to position your projector closer to the wall you’ll be projecting on.

  • Light source

You’ll probably see different types of light sources while searching for a projector: laser, LED and lamp. The most common technology is the ultra-high pressure lamps. It’s the most inexpensive option while being the brightest type of light on the market. Other sources are more expensive and are not as bright, so we would suggest choosing a projector with a lamp as the source of light.

Our suggestions

 Here are some of the best projectors for a home cinema:

–       Optoma UHD35

–       Epson Home cinema 3800

–       Optoma UHD50X

–       Epson 5050UB

–       LG CineBeam PH30N


Posted in: After Your Video is Created, Video Production

Both smartphones have excellent features and capture beautiful pictures and videos. Ultimately, is one better than the other in terms of camera quality? Let’s compare their features.

1.     Samsung Galaxy S21 Ultra 5G

Released in January 2021, the Samsung Galaxy S21 Ultra is one of the best camera phones on the market. It has the highest resolution possible on a Galaxy smartphone with 8K video, perfect if you love to capture moments on video. One of its new features is the use of AI to better separate the subject from the background on its Portrait Mode.

Camera features

·      8K video  – Highest resolution

·      Portrait Mode – Studio-like Portrait mode and provides ideal lighting

·      Wide Angle Camera – 108 MP, captures so much detail

·      Night Mode – the Bright Night Sensor captures clear images in low light, with bright and vivid colours

·      100x zoom range

2.     Apple iPhone 12 Pro Max

The Apple iPhone 12 Pro max is also one of the best camera phones on the market right now with its 12 MP sensors and its three camera unit. Compared to the older models, the new iPhone 12 series all have 7 elements lens and a larger f/1.6 aperture which means brighter images and less noisy/blurry images in low light. The iPhone 12 pro max’s main camera also has a sensor-shift optical image stabilization, which makes more stable videos and photos. One of its new features is the LiDAR scanner which brings pictures to focus faster in low light situations.

Camera features:

·      4K Dolby vision recording – 60 times more colours

·      12MP front and rear camera system: Ultra Wide, Wide and Telephoto

·      Night Mode portraits – gives vivid colour and on the wide angle camera

·      Portrait mode with advanced bokeh and Depth control

·      Smart HDR 3 provides more detail in every situation

·      5x zoom range

Final Thoughts

Both phones have excellent cameras. If you are looking for the best camera to capture videos – the Samsung galaxy S21 Ultra is probably your best choice. Galaxy S21 also has a better zoom than the iPhone. On the other hand, The iPhone 12 Pro Max takes excellent pictures and provides more realistic colours and white balance than the Samsung Galaxy S21 Ultra.


Posted in: All Posts, Camera and Editing Services, Making Decisions, Online Video Ads, Online Videos, Video Marketing, Video Production, Video Production Tips

Vintage 35mm film photography has gained a lot of popularity in the last few years. Film cameras capture really unique pictures, but it’s good to know what you are getting yourself into when buying a film camera.

Let’s look over the pros and cons of vintage photography.

Pros

  •  It gives your picture a really unique style

All vintage film cameras give you that grainy vintage look that is really different from digital photography. 

  •  Less editing required compared to digital cameras

One of the perks of taking pictures with a vintage camera is that you don’t have to edit your pictures. The camera itself basically does the job for you. The colors are more vibrant most of the time and the grain gives the picture a really nice finish.

  •  No need to charge your camera or use batteries

Vintage cameras don’t require power. This can be a big advantage if you are on the road and you don’t have access to power.

  • Easy to use

Most film cameras are easy to use on the automatic setting. You can easily achieve a really nice look with almost no effort.

Cons

  • You can’t see the picture after it’s been taken

Unlike other modern cameras, you can’t look at the picture you have taken and retake another one if you don’t like the result. 

  •  You have a limited number of pictures

Vintage cameras require 35mm film. You can usually take up to 36 pictures on a 35mm film. This can be a big inconvenience if you usually take multiple pictures at a time to get the perfect picture.

  • It can get expensive

While the cost of the camera itself is pretty cheap, the costs don’t stop there. You have to buy film, which can also be expensive. Expect to pay between 10$ to 50$ per film. Additionally, you need to get your pictures developed which can also get pricey.

  •  Film cameras are heavier than digital cameras

Carrying a heavy film camera can be annoying for some people, especially if it is brought on long hikes. If lightweight gear is important for you and you plan on carrying it a lot with you, digital cameras have a lot more lightweight options.

Final thoughts

So, should you buy a 35mm film camera? 

Ultimately, if you really like the vintage style that 35mm film cameras offer and you don’t mind the hassle of buying the films and getting your pictures developed, it’s a great choice!

Popular film cameras on the market:

·      The Canon AE-1

·      Pentax K1000

·      Olympus OM-1

·      Minolta X-700

Did you like this article? Follow our page for more!



Posted in: All Posts, Camera and Editing Services, Making Decisions, Video Production, Video Production Company, Video Production Tips

A powerful new addition to the Apple product line was announced in September. The updated features of this sleek machine offer a range of capabilities that will appeal to professionals who use their computer as part-time workstation or hobbyist (like filmmakers).  For those with less technical knowledge about computing, one standout feature is its touch bar – which converts into an onscreen keyboard when you’re using it for typing! Its processor speeds are also comparable if not better than many laptops available today. These updates make the device more expensive but worth every penny considering what kind of power they pack under their hoods!

Features

The machine features a 24-inch screen, HD FaceTime camera, new keyboard with Touch ID, and is available in seven different colors. The entry level iMac starts at $1,299, with the upgraded tier starting at $1,499. Orders are open on April 30th with deliveries expected in late May.

Apps

Apple has certainly put a focus on promoting their own Final Cut Pro X. The latest version was released with the last line of MacBook Pro laptops that also feature the M1 chip and accelerated performance on Metal, Apple’s hardware-accelerated 3D graphic and compute shader API. The new iMac will feature these same M1 chips, and we’ll likely see the release of a new iMac Pro in the next year.

 Final Cut Pro is seeing render performance increased up to 20%, with iMac users looking to see up to 35% faster. Editors can work with 8K RED RAW up to three times faster, depending on their model machine. Rendering your timelines is said to be up to six times faster, with increased playback for 4K and 8K projects.

3D Cinema 4D + Redshift, Octane, and Arnold

Cinema 4D has long been on both PC and Mac, but when it came to rendering power, PC dominated the 3D market with NVIDIA’s powerful GPU rendering power. Now those render engines once exclusive to NVIDIA have been ported over to Apple’s M1.

This gives tools like Cinema 4D the much-needed boost in render speed, easily allowing renders that once took dozens of minutes to be rendered out in seconds. Mac C4D users can now use the popular render engines like Redshift and soon Octane. Although Macs could use Arnold in the past, it was limited to the CPU version. Now, Arnold can run on the M1 GPU as well, also giving it a massive boost in render speed.

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Posted in: All Posts, Video Marketing, Video Production, Video Production Tips

Man holding camera

The Steadicam is an incredible invention that revolutionized the way movies are filmed. It has been used in dozens of major motion pictures and won Academy Awards for Best Cinematography three years running! What’s so great about it? Let me ask you a question: would you rather have shaky footage or perfectly steady shots with superior composition, balance, framing and depth-of-field control?  This device can be maneuvered to achieve perfect steadiness even on slopes or stairs as well as moving vehicles. The one downside is that they’re quite heavy which makes them difficult to transport from location to location but I’m sure there must be some sort of workable solution out there if actors don’t want their arms getting sore all day long.

A Steadicam is a camera rig that’s uniquely designed to stabilize camera shake. It mechanically isolates the camera from the operator’s movement, allowing for a smooth shot, even when moving over an asymmetrical surface. First created in the 1970s, the Steadicam quickly took Hollywood by storm as a better option for shooting smooth tracking shots. 

One thing to note about the use of a Steadicam is that it omits the need for camera setups and editing. 

A Steadicam, unlike a gimbal, primarily achieves smooth footage from a series of counterbalance weights and operator skill. Unlike a gimbal, which uses a motor to help achieve stable footage, the Steadicam’s primary tool is gravity. As such, the use of a Steadicam comes with a steep learning curve, and it’s also why a Steadicam operator is a designated position on a production. It requires skill and expertise to master.

If you’ve ever tried to keep an unstabilized camera steady, you know that no matter how steady you might feel, the footage is still going to end up a bit shaky. In fact, shaky footage might be one of the biggest contributors to giving video content an amateurish feel. Perhaps more so than the image quality itself. Using weight to counterbalance the camera, a Steadicam can eliminate unnecessary shake and obtain smoother footage.

A gimbal has 3-axes of stabilization—the roll, tilt, and pan—to help correct rotational movement. However, if you’ve ever used a gimbal, you’ll know that you need to perform a ninja-esque walk to keep the bob and sway at a minimum, as your arms are responsible for the movement of the camera from left to right, forward and backward.

A Steadicam attached to a vest-based support unit allows for a full five degrees of stabilization in both the lateral and rotational axis. You may see some pictures of Steadicam operators with what looks like a Doctor Octopus-inspired arm reaching out from their body. This spring-loaded arm isolates the body moves away from the camera.

Source: https://www.premiumbeat.com/blog/a-quick-guide-to-steadicams/ 


Posted in: Video Marketing, Video Production, Video Production Tips

Video Director

There is a lot that goes into making a video production. The person who oversees the filming process, known as the Director of Photography (DP), has to work with the director and camera crew to capture all of the shots needed for an entire film or commercial.

This article will tell you everything you need to know about working with your DP to get those perfect shots!

  • Before you get to set, fill in your DP about the project thoroughly. They love a good script. Talk it out ahead. Discuss the gear, and how you want to shoot the story. Don’t leave it up to your Line Producer or Production Manager to do a debrief. You know the story.
  • If you need to scout and you can afford it, take your DP. Take the pressure off and do as much with her before you get to shoot day. Your team can carve out time to talk out concerns and what’s working while scouting. He knows how to work with daylight, and where and what time you can shoot, especially if you’re outdoors. He’ll be happy to get ahead of the shoot day too (and get paid), and have a sense of what he’ll need to pack. Sometimes photos and videos aren’t enough.
  • Make that shot list tight. If you know the script, you know the shots. It’s okay to have more B-roll than you may be able to accomplish. Prioritize the must-haves. Anything extra will be bonus!
  • Set the tone, that’s your job. Everyone wants an easy-going set. It doesn’t mean you aren’t working hard. Make it enjoyable no matter what needs to be done for the day.
  • Be sensitive—he’s an artist too. You want him off sticks, but have you noticed he’s been handheld since 9am? Be mindful of the physical impact of filming and the strength required.
  • A pro-DP wants and cares about your feedback. They want the praise and they want to have input. Give them both. When you have a difference of opinion, keep it professional. If we didn’t vibe, it simply wouldn’t go well for anyone. Remember, it’s about the product. Stand firm in your direction, but be kind and stay cool. This matters as a leader on set, as well as for your reputation.
  • Look out for your DP, down to the tiniest crumb. A hangry DP isn’t cute. Feed him well! It may sound like a small detail that you’ll remember, but catering is king. Give him and the crew enough time to eat. Let them decide if they want to get back to set earlier. Keep him hydrated and caffeinated, if he needs it.

The more compassion and respect you show the DP, the greater the synergy between you until the moment you bump elbows and wrap out. The manifestation of a solid collaboration and deep connection is your gorgeous, smart footage that’s ready to head to post!

Source: https://www.premiumbeat.com/blog/working-with-director-of-photography/ 


Posted in: All Posts, Camera and Editing Services, Online Videos, Video Production, Video Production Tips, Working with a Video Production Company

There was a time when photographers were either Canon or Nikon. But as Sony came into the game, it’s been hard to choose which one is better for your needs. There are some pretty stark differences between these two brands and it may be difficult to decide on just one camera body! The Alpha 1 has an amazing price point at $599 but comes with fewer features than its competitor from Canon that starts at about $2199 USD (body only). With both cameras having several lens options available in each brand, you can’t go wrong whichever way you lean–both offer innovative tech like 4K video recording capabilities and robust handling of high-resolution images making them ideal for professional photography workflows. 

The price discrepancy between these two cameras means that buyers have to make a choice: either get all-in with an expensive system or save money by buying both separately. But which one should you choose? We pitted them head-to face against each other to see if they had anything close in common!

  • Canon R5

45MP full-frame CMOS sensor

8K30 RAW and 4K120 10-bit internal video

Sensor-shift 5-axis image stabilization

Dual pixel CMOS AF II with 1053 points

0.5″ 5.76m-dot OLED EVF

3.2″ vari-angle touchscreen LCD

Subject tracking with deep learning

CFexpress & SD UHS-II memory card slots

  • Sony Alpha 1

50MP full-frame Exmor RS BSI CMOS sensor

8K30 and 4K120 10-bit

4.3K 16-bit RAW video output, S-cinetone

9.44m-dot EVF with 240 fps refresh rate

759-pt. fast hybrid AF, real-time eye AF

5-axis SteadyShot image stabilization

5 GHz MIMO Wi-Fi, 1000BASE-T ethernet

Dual CFexpress type A/SD card slots

Both cameras have huge full-frame CMOS sensors with the Alpha 1 coming in at a slightly larger 50 megapixels compared to the R5’s 45 megapixels. Both cameras obviously offer 8K video, along with 4K at up to 120 frames per second. You also get similar specs down the line with stabilization, auto-focus tech, electronic viewfinders, and card slots.

However, as the video above points out, the Alpha 1 will have advantages with 15+ stops of dynamic range and downsampled 8K (which should help combat potential overheating). Meanwhile. the Canon R5 will most probably be the superior option for stabilization. It also has a flip screen (which could be a pro or a con depending on preference), and its own downsampled 8K, which appears to have solved many of the first reported issues of overheating, as well.

Sources: https://www.premiumbeat.com/blog/sony-alpha-1-vs-canon-eos-r5/ 


Posted in: Camera and Editing Services

After Effects

From tough tutorials to talented content creators, there are so many paths for you to explore in Adobe’s popular video-editing software. But where should you start? The answer is simple: subscribe to the people who make it easy and enjoyable every day! There are a thousand ways to get started with AE but what matters most is how engaging your experience will be – now that we know that, go ahead and sign up for these awesome channels before anything else!

  • Georgie Anna

If you’ve ever wanted to bring your text to life, it might be worth subscribing to Georgie Yana. A motion designer with a love for kinetic typography, Georgie is an After Effects veteran who knows just how difficult animating text can be. And don’t even get her started on those pesky text animators! She has a deep understanding of the intricacies and nuances of animating text in After Effects. She also loves to design kinetic typography, making her an invaluable resource for anyone looking to make their writing spring off the page. Go follow her now!

  • Sonja Geracsek 

Sonja is a motion designer and animation tutor who has been putting out some really original work on her YouTube channel. She served as the sole animator for the Kurzgesagt – In a Nutshell Horror Parasites video, which was released this past summer. She has been working in the animation industry for years and her YouTube channel features original animations that are quite thought-provoking.

  • Emonee LaRussa 

Emonee is a creative force to be reckoned with. She’s done motion graphics work for some of the most popular rappers and singers in the industry, including Kanye West, Ty Dolla $ign, FKA Twigs, Lil Nas X and many more. If you want to know what it’s like working in the music video industry, this channel is for you. It gives an inside look at the process of creating animated videos including conceptualizing and pitching ideas to labels. You’ll also find a video on Pre-Production which discusses her experience coming up with treatments for animation and how she will take these sketches to create a final product.


Posted in: 3D animation, All Posts, Camera and Editing Services

Beautiful Girl listening to music

Music is one of the most important aspects to consider when making a video. While there are plenty of websites that offer royalty-free music, it’s not always easy to find the right track for your project. Royalty-free music libraries have been around for a long time now, largely due to the digital revolution that has democratized independent filmmaking and brought the elusive content creation world to people everywhere. The music industry is a tough business with lots of players and lots of options. There are many different platforms for creators to choose from when it comes to licensing their creative content, each with its own benefits and drawbacks. For instance, some platforms offer low prices, but only allow the creator’s project or film to feature that company’s song. Other platforms may not be as affordable but will give you more freedom over what you can do with your work once it has been licensed.

Creators need to carefully consider the pros and cons of every license they’re considering because each platform is uniquely tailored towards creatives who have specific needs in mind – whether those needs are budget-friendly pricing or the ability to use any part of a track in your work. Here are the important things to remember about the two biggest royalty-free music platforms: AudioJungle and PremiumBeat: 

  • Music Licensing 

For both platforms, you will have the choice between a regular monthly subscription, with a certain number of “free” downloads. Alternatively, you can buy the music on an occasional basis, if your projects are spaced out over time. However, you have to be careful with the use of this music for your projects. If it is a commercial project, you will have to pay more for the rights of use, because it is a video that you will monetize. 

  • Music Search

Depending on the platform, you will have the music organized in different categories: Genre, Mood, Beats per minute, Duration, Instruments, Lenght, Vocals… Filters help you to get the most out of your favorite royalty-free music platforms. Consider all of the available options and find the one that works best for you!

  • Music Quality

It’s hard to compare one royalty-free music platform to another. They all have different ways of defining quality and of bringing it to their libraries. By learning about what these platforms think is quality and how they want to deal with users, you’ll be able to see what kind of relationships each wants!


Posted in: Online Videos, Video Marketing, Video Production, Video Production Process, Video Production Tips

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