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A few months ago, group meetings would usually take place in a conference room around a table. Now every business has had to learn how to communicate via group video chats. For some industries this is nothing new, but for others it is a completely new way of holding a meeting and there is a learning curve.

Let us look at ways to make sure you make a good impression during business meetings, even if you are sitting at home looking at your screen.

Have proper lighting

You probably have heard the phrase “Lights, camera, action!” “Lights” goes first because a camera can only do so much with bad lighting.

Overhead lighting is the worst kind because it creates shadows under your eyes. Sitting behind a window is also not recommended as the sunlight will cause a bright glare. Instead, sit in front of the window so the light is to your advantage. To look your best, use soft light by placing them behind you on your left and right corners with a white background.

Have a good background

Speaking of backgrounds, you should still make the effort to clean up wherever you are during the call. A cluttered background will prove distracting for the people watching or in some cases may prove embarrassing. No one should see your pile of dirty underwear, and your boss may not be interested in seeing your poster of Baby Yoda.

Position your camera at a correct angle

Although you are not using an expensive camera on a tripod, you should still put some effort into placing it at the right angle to capture your face. Place your camera about an arm’s length away from you while making sure to give a bit of space between the top of your hair and the top of the frame. It should capture the triangle of your forehead to your shoulders in the frame.

Dress for the occasion

Tempting as it may be to stay in your pyjamas while working a home, you should clean up a little for a video call. Wear solid colours, wash your face, and brush your teeth in case you just had lunch and have spinach in your teeth. If the room is warm, don’t wear too many layers so you don’t start sweating.

Check your audio

It’s one thing to look good with the right clothing and lighting, but if no one can hear each other it won’t be much of a meeting. Everyone should keep their microphones muted unless it is their turn to speak, which will reduce the chances of background noises distracting participants during the call. You should also use headphones to make sure you can hear everyone and to block out any noises that might be around you.


Posted in: Video Production

Creative concept banner. Vector illustration for video marketing, social media, entertainment, video tutorials and training, apps, online advertising and presentation.

Before COVID-19, video marketing was a major tool used by marketers to reach and engage audiences. Now that audiences are required to stay at home for their safety and have plenty of time to watch their screens, marketing videos are more important than ever for marketing firms.

Here are some trends businesses should implement in their marketing strategies this year.

Interactive videos

There are millions of ad videos floating around the Internet that are simply shorter versions of what you would see on TV. One thing you never saw on TV is a video with interactive content that invites the audience to participate. Examples include customizable content that lets users choose their path based on their preferences, areas where users can click on the video to get more details, and a 360-degree access option that lets users scroll inside the video to get a full view. These videos are trackable and provide companies with valuable user data for future marketing strategies.

Augmented Reality (AR) and Virtual Reality (VR) videos should gain in popularity as the technology makes it easier to produce. Using these tools now help you generate interest among audiences and stand out from the competition.

Vlogging will keep growing

Vlogging, or video blogs, will remain a valuable tool to capture shoppers’ interest as they want to feel connected with the brands they buy from. It helps build brand authenticity by giving users a behind-the-scenes look at businesses, lets them meet the team that runs the company, and gives them a look at new products before they are launched.

There are plenty of platforms businesses can use to share their videos, and live streaming gives vloggers the option to diversify their content on a weekly or daily basis.

Shoppable videos

People can shop online through webpages, social media posts by clicking on images of the products, and now through videos that link directly to products. Just like with photos, it may be possible to buy a product by clicking on its image in the video. Until then, videos are an easy way to simplify the buying process, grab customers’ attention, and spotlight specific products.

Education videos will expand

As the year began there was a huge market for educational and instructional videos, and that was before people weren’t allowed to leave their homes. Many schools and universities are closed, but education is still available online in video form. From online history courses to Zumba classes, there is educational content for everything. Some are free to access; others are taught by professionals in their sectors and available for a fee.

There are also online communities dedicated to explaining how to use specific products. If they are not already doing it, companies can produce video tutorials giving detailed instructions for their products and services.


Posted in: All Posts

During a doctor’s appointment, it works best if the doctor can examine the patient in person to determine the causes of the symptoms. However, in a world where social distancing is the norm, some physicians have opted to give medical advice via video for the sake of both doctors and patients. A virtual doctor appointment may seem unusual and maybe ineffective, but it is a solution many are using and may keep using in the foreseeable future.

Although virtual healthcare and video consultations cannot take care of major medical procedures such as stitching wounds or delivering chemotherapy, it has a major role to play in modern health care. Let’s look at some of the ways it is benefiting the health care industry and patients.

Virtual health care prevents the transmission of diseases

Virtual healthcare is the administration of health care at a distance using email, virtual chat, text, or video. By downloading a virtual health app, patients can set up an appointment with a nurse, upload pictures of the infected or wounded area, and within minutes receive a video call from a doctor. This way patients don’t have to risk exposure by sitting in a room crowded with other patients who may have transmittable diseases.

Patients save money and time

Virtual healthcare also results in fewer ER visits and lower hospital admissions. Patients with severe syndromes who require frequent hospital visits for in-person appointments can consult doctors via video calls and only go to the hospital when it is absolutely necessary. They don’t have to take time off work, find childcare during their consultation, travel to a clinic, or pay for parking.

Even before social distancing, there were advantages to using video for medical advice. Many people live in small rural areas far from a full-service emergency department. If the patient’s case is seemingly minor, such as scraped knee or stepping on a nail, a virtual consultation can avoid a long trip.

Doctors can reach patients at any place and any time

Patients living in long-term care homes, correctional facilities, and remote Indigenous communities can also benefit from virtual consultations. Specialists from large centers can talk to them wherever they are if they have the right video software and a good Internet connection. The specialists can play a huge role in mental health assessment, treatment and supports.

Doctors see more patients and save time

The video consultations allow doctors to see more patients by moving faster between virtual visits. They also eliminate delays caused by delayed patients whether due to weather conditions, travel issues or patients being too sick to travel.

Some doctors may have patients who are unable to come to their clinics because of heart conditions or respiratory conditions. By sending staff members to their patients’ homes, the doctors can assess their patients remotely and later do a checkup via video calls.


Posted in: Online Video Ads, Online Videos

Online videos have been steadily replacing television as the way people get any kind of information, including basic information about businesses. If used correctly, video can be an effective marketing strategy tool that engages and delights audiences.

Let us look at some helpful ways to market video just like a fortune 500 company.

Customize your YouTube channel

A YouTube channel is not just a platform to watch the latest viral cat video, it is the world’s second biggest search engine, right behind Google.

To professionally present your company to your audience, start by customizing your YouTube channel. This means having a branded header with links to your other social media channels, have a channel trailer near the top that auto-plays when visitors arrive, and offer playlists by bucketing together liked-themed videos.

Produce educational content

Focus on making content that will educate your target audience. To keep the audience from tuning out it helps to make the videos entertaining as well.

Keep your audience’s search habit in mind when creating your YouTube video content since people do not limit themselves to YouTube in their searches. Google owns YouTube and often showcases video content above the number one non-paid website listing.

If your videos have a good ranking, they will be pulled from YouTube and appear in the featured snippet zero position spot above the top 10 website listings on Google. A featured clip will auto-start and stop at the exact section of the video that answers the question asked by the audience.

Incorporate videos on your website

To increase the chances of your videos showing up at the top of Google’s search result, add a video to your website, preferably near the top of your educational website pages.

If people take the time to watch your video it will reduce your website’s bounce rate, which is the percentage of people who land on one of your webpages then leave quickly without clicking on anything. If you have a low bounce rate, this will tell Google people are interested in your content. Consequently, Google may give you first page ranking in its search results.  

Get creative with your Instagram stories

Just like with YouTube, Instagram is a visual social media platform that allows you to post videos and images. By customizing your highlighted Instagram Stories, you are telling your audience a compelling story that will attract attention.

Instagram Stories are basically slideshows made up of photos and videos focused on a particular subject that is visible to followers of your account. They disappear after 24 hours, but highlighted Instagram Story can live permanently on your profile. They are like curated collections of stories your followers can see any time. In addition to text, video, or photos, you could include a link to a specific webpage on your company’s website if it is relevant to the story.


Posted in: Online Videos

Schools have had to shut their doors because of the global pandemic, but the education process must continue. Many educators are therefore turning to virtual teaching to reach their students at home.

Unfortunately, some teachers are more accustomed to teaching in front of a group of students while writing instructions on a whiteboard. They have limited experience teaching in a virtual environment and must adapt quickly so their students are not left behind.

This situation is having parents worry about whether their children will be able to finish the school year or if they will even be able to graduate. Although we are not quite yet living in the world of Ready Player One, virtual technology is offering solutions to these problems.

Virtual classrooms are the new norm

Video tools like Zoom allow teachers to deliver live lessons to their students. However, there is still the issue of teachers being able to maintain control of their students or accommodate their schedule if they have limited access to the home computer.

A solution to these issues is the video platform Vidyard, which allows users to host, record and share videos with no expertise required. In response to the pandemic, it has released free early access to a new video messaging tool to help users stay connected with their team. This allows teachers to communicate with their students whenever they need and record teaching videos.  

Benefits of teaching in virtual classrooms

By using on-demand video, teachers can easily create video content from their web browser. They can also give more verbal and visual guidance, and curate a video playlist of content that focuses on bits of information that add variety to difficult lessons. Another benefit is flexible sharing options for recorded videos that let teachers post assignments and video lessons or share videos directly with students and parents via email.

For students, this tool allows them to watch the material whenever they want. They can also watch at their own pace with speed control.

How schools can use video for communication

Until the world returns to normal, live video or video messages allow schools and districts to provide timely and efficient messages to their teachers.

Video allows schools to keep communication channels open by sending recorded video announcements and updates, delivering formal training sessions, sending personal videos to share knowledge, and record tutorials for the best practices associated with distant education. For any teacher worried about the wrong video being accessed by the wrong person, video security controls ensure only the intended audience will have access.


Posted in: Online Videos

A woman food photographer in the background leans down to take a close-up, in a modern kitchen, of autumn fruits and vegetables - mushrooms, garlic, rosemary, and cranberries.

Food, whether cooking or eating it, can bring people together. Video and photography websites have allowed all would-be chefs to share their kitchen skills for a global communal experience.

With the need to consume food at home growing every day, along with the need to watch videos online, lets have a look at the top video food trends of 2020.

Show off the texture

A food’s texture enhances its appeal by offering dimension, contrast, details and by adding a fun and surprising element. A good way to highlight a food’s texture is by showing condensation for beverages such as sparkling water. It can also work for seaweed, edible flowers, or dehydrated powders.

Baking

Professional food websites have led a growing number of home cooks to try their hands at baking. The focus of these step-by-step instructional videos is to demystify the baking process while offering visuals cues for cooking indicators.

These videos focus on the instructional micro-moments of baking and on details while offering a clear context. They can be used to illustrate how to make bread, sourdough, tea loves, scones, and pastries.

Fermentation

Fermented foods such as sauerkraut, kimchi, tepache, and koji are becoming common kitchen ingredients. Fortunately, the fermentation process is very visual because it can add texture and details to your videos. You can also add an audio element if you record the “burping” fermented food sometimes release.

Your video could also trend under “science” if you explain in detail what is happening during the fermentation process.   

Takeout Culture

Even before going out to a restaurant became a health risk in 2020, takeout culture was already becoming more and more popular. Consumers can order food through a variety of delivery services, a trend that is expected to grow in years to come according to statista.com.

This trend can be captured on video by showing the safe, friendly, and responsible delivery of food.

Travel Although flying is off the table for the moment, it is still possible for consumers to experience global food through videos. Without leaving the safety of your home you can learn how to make Taiwanese beef noodle soup, Mexican Tajin, or Japanese teriyaki. These videos should focus on the specific ingredients that make these international dishes stand out.


Posted in: Online Videos

The need to work from home is now more present than ever, which is proving challenging for any business that wishes to make team building activities. Fortunately, it is still possible for a group of people to see each other and enjoy team building activities by using video software. Here are some creative ways to keep your employees engaged and connected using some well-organized Zoom calls.

Help your team members get to know each other

Video calls can be used for all aspects of a business and not just to organize formal work meetings. You can organize activities in which employees show off some of their home life such as their work area, their cooking skills, introduce their pets or any other interesting details that helps the team feel connected. One way to keep everyone engaged is to have different team members lead fun games during the meetings. Employees can then stay focused and have a laugh together.

Introducing new team members

Instead of just saying their names and their work experience when new employees join the team, have them share some fun facts during an introductory video so they can each highlight their particular personality. This way people will not be having the same first conversation every time a new person comes onboard, and the employees can relate to each other through fun conversations. 

Just relax and have some fun

Michael Scott of TV’s The Office would be the first to encourage having some fun in the workplace and this would be one of the instances where he would be right. Human resources company CIPHR has found that happy employees are more productive and healthier. One way to make sure employees are having fun each week is to host social Zoom calls hosted by volunteer team members. During these calls you can host dance parties, organize indoor competitive sports tournaments, or host a discussion on whatever show everyone is watching, whether it is The Mandalorian or Stranger Things.

Whatever you choose to do, these activities should be inclusive and allow everyone to participate. For parents this could be a way of keeping their children entertained, and for anyone else it could be a way to keep their social life active. These stress-free activities will keep your team socially active, happy, and unified.


Posted in: Online Videos

How do you get the most out of your video marketing efforts to make the ROI worthwhile? There are various strategies to doing so, but a few key tips can make all of the difference for most videos created today. To get the most bang for your investment, consider these ways to maximize ROI on video marketing.

Define Why You Are Creating Videos

Video marketing has gotten a lot of attention over the last few years because of how profoundly beneficial it can be. However, to make it profitable, you need to know why you are doing it. What do you hope to gain? For example, do you want to target customers or investors with your videos? What do you want this video specifically to do for your business? Defining the why in your video is important because otherwise, you don’t know how well it is producing the ROI you desire.

Develop a Full Strategy

Next, to boost your marketing ROI, you need to have a comprehensive strategy. This goes beyond just creating a video and posting it. It should include videos created with a specific goal, and that are a component of your overall marketing plan. If you are lacking in creative strategy here, you’re going to miss key opportunities to market your video. If there’s no way for your customers to interact with your product after watching a video, that’s going to cut into its success.

Put the Time Into It

It is also important for businesses to develop videos in a professional manner. While going “live” is a less personal format, most of the training videos, corporate videos, and other forms need to be done properly. That means ensuring they create the right visuals, lighting, and sound. It also means placing them on the right platforms to gain the best possible outcome for your marketing campaign. If you fail to meet the goal here, you may be missing key opportunities for ROI.

Overall, you need the right message delivered to the right group at the right time. You also need to have a method in place to measure your ROI. Video marketing can be very effective and highly profitable with a good ROI if you put the time into creating a quality product.


Posted in: Online Videos

More companies than ever need to find ways to engage their employees in meaningful ways – in remote settings. Training videos can help you to do this if you can find a way to execute the process with some level of flare or interest. Even if the material is boring and mundane, the right approach can make all of the difference in the results you see. How can you dress up training videos to make them interesting?

Consider Animation

Moving to 2D and 3D illustrations can provide you with one of the best ways to add interest. People respond to animation in a much more effective manner. You can do this with virtually any type of topic as well. Implementing more graphics and color can help to make this type of animation truly a standout. It helps to catch a person’s eye and encourages them to pay closer attention.

Provide Detailed Breakdowns

Detailed views can help to provide more information. Using special effects and professional filming, it is possible to create videos that are more effective. Detail shots can help to give your employees a more in-depth understanding of even more complex topics and tasks. This can help them to explore the inner workings of how something works. This particular method can also help with training videos when you need employees to demonstrate how something works to a customer. By providing this type of hands-on and engaging format, they gain more insight.

Use a Cartoon Character

It may seem somewhat childish to do this, but that doesn’t have to be the case. In fact, a professional character in animated form can provide a very approaching and less worrisome way of interacting. Characters like this can have human-like expressions, which can help to create a unique connection with video watchers. This is an effective manner for providing information that may not be exciting but is very important for your viewer to understand.

Interactive Components

Another valuable way to add more interest into training videos is to make them interactive. There are various ways to do this. You can incorporate a simple game-like format that someone has to play along with to move through the video. You can also use interactive quizzes that not only keep them interested but force the viewer to listen and learn as they go. Surveys and polls during videos are another good way to keep people engaged.

Training videos can sometimes seem very boring, but they often contain valuable information you need your readers to pick up on and use. Implementing a few strategies for doing this in an entertaining and engaging manner makes all the difference.


Posted in: Online Video Ads

Should your next video include stock footage? It is not always thought of as the ideal thing to do, but stock footage really does have its place in brand videos and can offer a variety of benefits. Stock footage is a valuable resource that can increase not only the quality of your video but also the diversity of it.

Stock Footage Can Reduce Costs

There are some situations where a basic video with simplistic messaging may be very cost-effective to create from scratch. However, the more complex the footage needs to be, the more costly it can get. When you need to display multiple uses and purposes of your product or service – or more in-depth information in each area – that becomes more costly to film. Custom films like this can become time-consuming as well. Imagine having to go to numerous locations to film onsite. That adds up when you factor in equipment and crew.

This is when stock footage comes into play. You can use high-quality stock footage to create interesting elements in your videos. The good news is this can offer several other benefits. For example, there are new libraries of stock footage available all of the time. It is not likely that you’ll pick the same images someone else has, and that means you still get the branding qualities to your videos. More so, with so many new libraries available, there are lower costs associated with stock images all of the time.

Limited Access Solutions

Another key benefit of using stock footage is that it allows you to get industry-specific footage even if the access to shooting these images is not available. For example, if you need an image of a situation where you know you are not going to get permission, stock footage is likely to offer the solution you need. In this way, stock footage can provide you with more access to shots that you could not get any other way.

Stock footage may seem like something you had not considered before. However, it can prove to be very valuable to you in a variety of ways. You can incorporate it into your branding videos and even corporate videos with ease. How can this enhance the videos you are creating?


Posted in: All Posts

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