4 Promotion Strategies from the Media Industry for Your Business to Try

March 23, 2020

Are you looking for new ways to meet your customers’ needs? Perhaps you want a promotional offer that is really going to turn heads and provide something new to drive traffic. The media can prove to be one of the most effective resources for interesting and diverse promotional campaigns. Take a look at a few key examples and try to apply these to your business.

Use Viral Social Media Trends

One of the most effective ways for you to have success like the media does is to use viral social media trends – stories, conversations, and ideas that are taking off on social media. You can use these to create new and interesting content. It doesn’t have to be something too political or newsworthy. If you see a meme about an 80s TV show, use that as an idea for a new campaign. What’s going on in the world of social media that you can utilize?

Start the Conversation with Your Customers

Before you launch your next campaign, product, or service, get in and do some customer engagement first. For example, you can identify one of your video’s most interesting components. Highlight it, talk about it, make it relatable to the audience who has yet to see the full length of your video. Talk about what you did to make that component of your video stand out.

Go Behind the Scenes

To make the media personable, it is very common for industry experts to make it real. For example, you can see a news team behind the scenes talking with each other about day-to-day life or learn about an ongoing joke in the office. You may have some running gags taking place during the production work that gives you some content here. Or, you can just pull back the curtain to give customers a look at what’s happening behind the scenes.

Share Your Feedback

The media is all about sharing as much as they can about any topic they are discussing. Whether you are launching a video or using an older one, you can really get more leverage and mileage out of it if you keep the conversation going.

For example, you may want to share the good and bad feedback you’ve received about the video. You can share insights into the thoughts you have on why some of the feedback hasn’t been good or why that critical acclaim is so valuable to you. In other words, you want to share content that helps to showcase what other people are saying about your film or promotional content.

When you want to market like a media company, you need to talk – a lot – about your video. That means connecting with a lot of people, sharing on social media, and engaging with customers in many ways. When you do this, you draw more and more attention to your video and promotion.


Posted in: Online Video Ads


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