It’s time to get your company’s next video produced. You’ve spent a lot of time working on some ideas or you just want the production company to step up and do it all for you. You set up a meeting. You discuss your thoughts and needs. Then, the production company starts talking. What did they say? What does all of this mean?
There are a lot of terms and unique phrases you’ll learn during the video production process. You should know them all so you can play a role in making decisions about your product. But, let’s break down some of those that relate not just to video production but also to video marketing. Are you ready to get started?
Are we filming yet?
It’s a common phrase used by non-production companies. First, there’s no film involved anymore. It is all done using digital video. That’s a good thing because it means it’s more accessible and something we can meld into the right product. When it is time to get the process underway, you’ll hear the phrase “shoot” used. That’s the most common term used to start the recording process.
What is a videographer?
Today, you won’t work with a producer but a videographer. This is a person that operates the camera itself. This professional is one part of the larger production team.
All of that equipment
There’s much of it. Here’s a rundown of a few common terms you’ll hear:
- Sticks – these are the tripods used to hold up the camera.
- Sound bites – these are specific phrases or terms we pull in to create the film.
- B-roll – this term describes additional footage that will go along with what we’re filming at that point to create a finished product.
- Diffusion – a transparent sheet that helps to reduce the brightness of light.
- Supers – this term describes the text or graphic that appears during a video presentation.
- Cutaway shot – this is a shot that breaks away from the continuously filming shot and allows for the inserting of something else before going back to the continuous shot.
What does all of this mean to you, the company looking to have a video produced? Not necessarily much. In most cases, you do not have to play a significant role in the video production process, though your ideas are always gathered to ensure the final result is what you need and want it to be. Today, digital video production focuses on creating a stunning product in the most cost effective manner. Working with the right team helps ensure that you always get the features you want, but knowing a few things about the video shoot, like this terminology, is never a bad thing for your company.
