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An explainer video is just what its name sounds like – a tool to help you explain something to your audience. They are a fantastic way to get people interested in what you have to offer. However, there are various styles available. Choosing the right model is important since you want to be able to reach the right audience in the best manner possible. Consider a few examples to get started.

The Live Action Explainer Video

Perhaps the most common form is this. A person is in the video explaining the information to the viewer. Live action is usually based on a full script. It breaks down a great deal of information and creates a personable approach to explainer videos. When people see real people – those they can identify with – they are able to engage in the topic a bit more. You can choose a live version or just record an individual. Live is most certainly more engaging if you can catch your audience at the right time.

The Stock Footage Explainer Video

You don’t always have to use people or even have to include a film-like experience. In some cases, companies choose to use shots of stock film edited together. This is the most cost-effective option (depending on what you decide to include). It does not offer the same level of engagement and can be seen more like an advertisement if not done well. However, with the use of drones and new media, it is an option for many.

Animation Explainer Videos

Both 3D and 2D explainer videos can be done in animation. While you may instantly think that animation is all about cartoons, it doesn’t have to be child-like at all. In many cases, it can be quite professional. What it does well, is break down complex topics into easier to understand bits. It can also be an excellent way to make your boring content a bit more engaging to your audience as a whole.

What to Consider Before Making a Decision

To choose which of these, or other, forms of explainer videos is right for you, it helps to break down your goals and your audience. In most cases, you’ll want to choose something well within your budget. At the same time, you need to consider what your audience is most likely to connect with. Work with a video production company who can offer more insight to you on how well any model works for your needs.


Posted in: 3D animation, Audience, Getting Ideas, Online Video Ads, Online Videos, Video Marketing, Video Production, Video Production Tips

The world of culinary arts is where raw ingredients are transformed into awe-inspiring feats of gastronomical genius. Whether you’re a chef, restauranteur, a catering professional or represent a culinary institute, video can bring what you do every day to life for your audience. Learn how professional video is used to captivate your target audience and increase business outcomes.

Culinary Videos that Take the Cake

Between Facebook, YouTube and Twitter, culinary videos consistently capture attention, boost engagement and drive new business. According to a Buzzsumo study, food-related content received more views and engagement than other subjects, including animals and fashion. Here are a few of the most popular types of culinary video:

  • Recipe showcase. Creating food is a personal experience that can bring anyone together. Showcasing the creation of your business’ signature recipes or behind-the-scenes processes is a great way to engage viewers.
  • Promotional videos. Set the mood of your restaurant or invite your audience to explore what it’s like to learn from best-in-class chefs when you use video to communicate your business value.
  • Event highlights. Did representatives from your restaurant recently attend a conference? Is your catering business booked for a fancy wedding or publicized event? Is your class taking a trip abroad to learn about different cooking styles? Highlighting important events is an effective way to show off your skills and capture memories.

The Secret Sauce of Culinary Videos for Business

Video can pique a viewer’s interest, earn more likes and shares, and even lead to increased conversions, but production needs to be high quality. Back in 2016, Buzzfeed’s food-centered brand, Tasty, set a new record for video views in a month by surpassing 3 billion (yes, with a ‘B’) across platforms.

You might be wondering if they have a magic wand (they don’t). What they do have is an audience that stays engaged with their videos which feature top notch production and consistent quality. Here is the secret to all those views:

  • On-brand content. Each video published includes signature branded frames and is developed to stay true to the brand’s story.
  • Varying lengths. Tasty’s videos are edited to meet the norms for each publishing platform, which essentially means one video can be repurposed to reach more people.
  • Quality production. The brand’s production team uses top-of-the-line equipment and employs skilled videographers who understand the nuances of lighting, shadows and angles.

By partnering with a professional video production company, your business benefits from creating unique content that reaches your target audience online and on television.


Posted in: Audience, Getting Ideas, Online Videos, Video Marketing, Video Production, Viral Video, Working with a Video Production Company

Think back to your favorite childhood stories. Whether you were rooting for the hero or the villain, you can still recall how you felt when immersed in the narrative can’t you? The goal of any business marketer developing a video idea is to capture attention in the same manner. Discover the basic elements of business storytelling before crafting your company’s unique script.

4 Elements of Storytelling for Business

Telling a story in business videos is not much different than writing a novel or creating a work of fiction. Before turning on the camera, you need to settle on these four elements of the story:

  • Authenticity. The first and most important aspect of business storytelling is honesty. As a basic foundation of any relationship, trust is only developed when both parties are authentic and honest.
  • Purpose. Each video should tell its own story and each story should have a purpose. Define what the purpose of each video is and map it to your business goals before investing time and energy on video production.
  • Audience. It’s not enough to say your audience is “anyone” because it’s impossible to create a video that speaks to everyone. Use video as a means to communicate with a certain slice of your target audience.
  • Emotion. Every powerful video is linked to a human emotion. Is it excitement, anticipation, compassion? That’s up to you to figure out.

Ideas for Your Business Video

There is much more to telling a story about your business than a simple promotion or commercial. What makes your business tick? Where and why was your company launched? What goes on behind the scenes that might interest a potential or current customer? Get inspired with these business video ideas:

  • Behind-the-scenes videos. Do you have a weird or unique office tradition? Does your company use industry-leading equipment not found elsewhere? Do your co-workers like to play pranks? Capture the funny, interesting and quirky moments on camera.
  • Employee spotlights. The best part of your company is its people. Allow your audience to get to know the people they encounter within your organization by filming employee spotlight videos.
  • Customer testimonials. Build trust and promote your business using word of mouth testimonials from customers themselves. Make sure to focus on how your company’s product or service successfully addressed a pain point your customer was experiencing.
  • Community involvement. A business that is invested in the community shows a commitment to giving back. Get your audience excited about supporting your business’ efforts by filming community involvement activities.

To resonate with your audience, create videos that clearly communicate your brand’s story as it develops.


Posted in: Audience, Video Marketing, Video Production, Video Production Tips

Video isn’t just a great medium for attracting and engaging customers, it’s also an effective tool for finding and hiring top talent. By thinking outside of the box and strategically using video during the hiring process, you can cut down on the time it takes to fill a position and ensure that your new hires are the right fit for your company.

Identify Interested Candidates

Thanks to job boards, a job candidate can apply for an open position at your company with just a few clicks of a mouse, regardless of their qualifications or level of interest. This can happen without the candidate talking to a recruiter, visiting your website, or even knowing the basic philosophy of your company.

To identify the candidates that are truly interested in a position, put an email gate to your video from inside your video platform. This will require that interested candidates provide their contact information before they view the video content. To gain the biggest benefit of an email gate, don’t put one on the main video of your Careers page; after all, candidates need to see an introduction of your company before they can decide if they’re interested in pursuing an opportunity. However, if you have follow-up videos, such as videos regarding your location, workplace culture, or your team, an email gate can help you gauge a candidate’s interest.

Show Them How Your Company Is Different

Chances are that the candidate that you’re interested in has applied for a position with several different companies, meaning that they will be in communication with other recruiters and hiring managers. Using video can help your company stand out, showing them why you’re different from the businesses in your industry and how a career with your company will provide incentives and opportunities that they won’t find elsewhere.

Incorporate Interactive Elements

Just as you can measure a prospective client’s engagement with interactive content, you can measure that of a job applicant as well. In the video, you can ask a viewer questions, direct them to other parts of your website, instruct them to contact a specific person or watch another video. This can help you determine their level of interest in your company and the position, letting you move the resumes of qualified applicants to the top of the stack.

By creatively using video throughout the hiring process, you can sift through the many applications and resumes of unqualified, uninterested jobseekers and identify those that will be a good fit for your company.


Posted in: Audience

Hiring the right candidate for a job is about more than finding someone who will be experienced, dependable, and hardworking. The best candidate will not only be the right fit for your business, but your business will be the right fit for them.

How many employee complaints can be attributed to the fact that the company or the job is simply not what they’d had in mind? How often can dissatisfaction be traced back to unrealistic expectations, either of the job, the people with whom they work, or the brand as a whole? Only so much information regarding your company culture can be crammed into a job description, leaving the applicants to fill in the blanks for themselves.

Rather than using an inefficient (and expensive) trial-and-error process to land your perfect job candidate, take a proactive approach by creating a company culture video that will accurately showcase what working for your business will actually look like.

Keep reading for three engaging company culture video ideas.

Show, Don’t Tell

If your goal is to give prospective hires a clear picture of what the posted job entails, then skip the bulleted lists, strap on a wearable camera, and record a quick video that will show what the average day will look like for someone in that job. This will allow your applicant to see the entire workplace, their work space, and the many faces that they will encounter.

Get the Team Involved

Different people will have entirely different perspectives on the company that employs them, which is why crowdsourcing your video is such an engaging and effective approach. To make it happen, recruit a few employees to share a snapshot of their lives through a video camera, mobile device, or whatever recording device is most convenient, and pair those clips with your company message. Whether you’re showing potential hires how your team works together, how your employees balance their career goals with their personal lives, or why each individual loves their job, crowdsourced videos provide a raw, authentic way to introduce prospective employees to the culture of your company.

B-roll Montage Videos

Do you want to share information about what it’s like to work for your company or outline a specific job post? B-roll montage videos are simple to make; in fact, with the right background music and visuals, they often require no dialogue. These short, action-filled videos are perfect for sharing outside of your official website, such as on social media sites like Facebook and Instagram. Next time there’s an office birthday party, a company picnic, or even a charity event in which you’re participating, grab a video camera and capture some footage.

By using a company culture video to provide prospective employees with an engaging, authentic introduction to your business, you can ensure that you are landing the perfect candidate for the job. To learn more about creating your company culture video, get in touch with us today.

 

 


Posted in: Audience, Video Production

Video is very powerful. It seems simple and very “common” but in fact it is one of the most important ways you can add drama, theme, or even emotion to a special event. Video works in various ways like this. It can be an effective way to transform an event into a more enjoyable experience for everyone involved. While it does take a skilled video production company and the right plan to pull off, video used in the proper manner can create a stunning experience that is hard for anyone to complete.

Consider the Experience

How can video projection specifically be used to create a mood at an event? Take a look at a few ways it can work and what it does for the space.

Weddings and Special Family Events: From baby showers to retirement parties, video projection can create an instant mood of love and it adds a sense of endearing sentiment to the space. For example, perhaps photos are shown on the projector to the audience, showing the love two people have for each other. It pays tribute to that, setting the sentimental feel right for these types of events.

Engaging Excitement: Perhaps you are hosting a seminar or business event. You want to get people pumped up and energized. The right video can create the perfect scenario and add all of the excitement possible. Video not only can offer music and video graphics, but it can offer insightful messages that help to get the audience interested. Video, unlike anything else, encourages people to get moving, get interested, and to get involved.

Instructional Video: Are you hosting an event where you need people to do specific things? Perhaps you need to provide information about what to expect, how to work through the space, or what they are responsible for. You may need to provide safety information. You may need to provide other key information that helps people to experience the event in the right manner.

But, Why Video?

Video is powerful because people react to it. When a video comes on with music and bright lights, it automatically energizes them. A video projecting an image outdoors, perhaps on a screen, can provide important information is a very engaging way. People stop. They look. They read. They react. That’s exactly what you want and need them to do.

Video impacts your mood, too. For example, if you are hosting a dinner for a large group of people who tend to be boring or uptight, a video streamed of bloopers from the day’s events or of fun insight into the busy can interject a bit of humor that people simply love. On the other hand, perhaps you have a very serious topic to discuss. The video can offer as a tool of information, calming people down and getting them to focus on the topic at hand.

When used in the right manner, projected video, whether outdoors or indoors, can create interest and provide resourcefulness. It can give your guests as well as anyone else in attendance the direction, information, or resources they need to get the most out of your event. After setting the right mood, your guests can then be ready to take in the information or the events activities in the right frame of mind. They have background information, the right attitude, and the best mood to move towards success.


Posted in: Audience, Getting Ideas, Video Production

Marketing іs about positioning аnd communicating your unique value tо a vеrу specific audience. You hаve to ensure thаt уou craft a message thаt is tailored to thе specific concerns of your defined audience.

Whatever slant your business take, make sure to tell a great story that mаkеs аn emotional connection. Virtually аll purchase decisions made by your customers and clients аre emotional decisions. Your product mау be 30% more efficient thаn your competitors, but the fact that a local identity close to your client’s life, is what’s going to drive people into making an emotional connection with your product. Моst corporate video productions today arе recitations of facts, features and benefits. Моst viewers nevеr get to the end of these types of videos. Іf yоu want your viewer tо watch and remember уоur message then уоu hаvе to connect wіth thеm оn an emotional level. This is how you can convey your corporate message and reel in customers with video marketing:

1. Consider The Format: Consider whаt infоrmation your business hаs to share. Great customer testimonials саn be translated into video, givіng уour prospects аn easy waу tо sее thе benefits оf уоur product or service. Testimonial videos that are properly created can be an effective way of fostering brand loyalists.

2. Create A Thorough Plan For Your Video: Map оut the flow оf the video, beіng surе tо include an introduction and closing with a call to action. You’ll аlsо need tо determine if the video shоuld be pre-scripted, оr if you will allow thе actor to ad-lib around уоur general guidelines. Consider the nature of your corporation.

3. Gеt A Second Opinion: Нerе’s where a little brutal honesty соmеs іn handy. Request а second opinion on уour video concept and plan frоm coworkers, friends, or a video creation company. A video creation company will not only point out elements that may be lacking, but also offer viable tweaks to the draft.

4. Find A Strong Concept: Whеn developing concepts, don’t settle for the first, mоst obvious thing that сomеs tо mind. By aiming to have more ideas, you force уourself and your team tо examine thе ideas frоm mоrе and unexpected angles – аnd somе оf thеse maу give your video a viral edge.

5. Usе Visualization: Visualization саn bе dоnе vіа a storyboard, or a visual wireframe, which is roughly cut tоgеthеr usіng stock footage, stіll images, and other elements that may or may not be part of the final project. This visual brainstorm, combined wіth appropriate script or messages, will help lock in the style tо aim towаrds, аnd аlso assists during script writing tо adjust the flow of thе script.

6. Pick Locations Well In Advance: Some places are not open to being recorded unless it is a business or corporation. Also contact properly managers and owners if you are going to record video in unfamiliar settings.

7. Take Several Shots Of The Same Thing: Budgets can be blown if you need to go back for re-shoots. Іn this case, you want to makе thе mоst оf production, by shooting mоre footage than you may need. Consider retakes of scenes. They can always be spliced together by your video creation team.

8. Use Higher Resolutions: Shoot higher resolution at a higher frame rates for flexibility. Higher resolution footage can be spliced and zoomed in, without compromising quality.

9. Plan Distribution Before Final Video: Consult with your marketing or distribution team to understand how the final project will be given to marketing venues.

10. Include Close Ups: When filming, аlwауs shoot plenty of close-ups. On thе small screen, thеsе close-up shots are generally mоre compelling thаn wide shots.


Posted in: Audience, Getting Ideas, Making Decisions, Video Production Process, Video Production Tips

Live Action іs а good wау tо demonstrate a tangible product or service. When given the option, mоst people wоuld probably rаthеr seе a product or service in action than see it аs аn illustration. Live Action is аlsо a great tool for connecting wіth уоur audience, espеcіallу if уоu run а personal business. People lіkе experiencing the human element of another person in a live action video. It lends for аn emotional connection, which саn bе powerful and effective when telling уour story or highlighting the features of your product.

With animations, yоu сan dо just abоut аnything. It is one of the positive cons of animations. Іt works particularly well fоr tech companies and web services, аnd it’s a great way оf demonstrating abstract, non-tangible features. For example, many people understand the power of a cellular network or cloud-based services – if your corporation focuses on products that are not tangible, then animation videos are an effective form of marketing your services.

Animation makes it easy tо brand уоur video. By usіng sіmilar colors, styles, аnd themes, уour video cаn fit іn seamlessly with уour website and marketing materials. Animations will also grow with you. If your product or service іs constantly evolving, іt’s easier tо make an update tо аn animated video down the road than it іs to a live one.

Considerations When Investing In Live Action or Animated Videos

Both types of video can be effective forms of marketing, but it is integral to understand and consider your target market. If the audience is younger, then аn animated video will fit with their sensibilities. If your audience are professionals, then an animated video might loоk tоo childish аnd be harder for thеm to takе seriously.

When you’re doіng a live action video, you’re ablе tо add sоmе personality tо thе video аnd your service соuld benefit frоm thаt human element. Wе can pick up оn а lot of non-verbal cues, and thеse сan bе just аs іmpоrtant аs what people sаy. As а result, live footage of customers talking about аnd showing off уоur service саn bе very compelling type of testimonial.

Most оf us аrе carrying аrоund a smartphone capable оf capturing video іn оur pockets. That is what most need for their live action shots, correct? Νot exactly. If yоur demo isn’t tоo involved, yоu maу be to get away with an in-house team to record and edit footage. Нowеver, if whаt you had in mind for уour live action video іs more thаn what уоu саn pull off yоurself, thеn you should lоok into hiring а video creation company.

For animation, уоu neеd а computer аnd software, as well as some knowledge of animation software. Thе steps tо gеttіng started with animation аrе challenging if уou’rе are not knowledgeable. Lіke а live action production, animation cаn be outsourced to a video creation company for ease of mind.

Making changes to the script оr how somеthіng looked аftеr the production is over isn’t аlwаys easy. Going bаck аnd fixing оr changing something cоuld mеan а lot of extra costs. Wіth live action video, booking talent аnd crew fоr аnothеr day or mоre of reshoots can bе pricy. By collaborating closely with a video creation team, finer details of the production can be fixed before they become an issue.

That ability tо perform last-minute changes mоre easily іs whаt makes animation аn appealing option for small business videos, еspecіаlly startups. When уou hаve а service that’s alwаys changing and evolving, bеіng аblе to swap out а screenshot оr voiceover lіne саn be important. For established business, a live action shot highlighting the features of your product will foster candid rhetoric from your clients and customers.


Posted in: Audience, Getting Ideas, Making Decisions, Video Production, Video Production Tips

You don’t need anything except the great idea clawing to get out of your brain that will change the world…right? Wrong. No matter how amazing your idea is, you’ll get nowhere if you don’t promote it. Every start-up needs a video to help their product, idea, or information spread like wildfire. Check out the four reasons video is essential for the success of your start-up.

It Shows Your Audience What You’re Promoting
Be it product, instruction, or a hilarious comedy routine, it helps if your audience can actually see what it is you want them to support. This is your chance to introduce people to the idea of your new product, Show them how it works, show them why it will make their life better, and make them ask themselves how they can live without whatever you’re promoting. Keep it short, simple, and have them coming back for more.

It Shows Audiences Who You Are
This is surprisingly almost as important as the message you’re trying to convey. If your audience likes you, they are more likely to continue watching your videos, reading your advice, or buying your products. If the environment, bullying, or some other platform is important to your message, show your audience that it’s important to you in your video. After watching you for just a couple of minutes, they should feel like they know you and your company’s culture. Whether or not they agree with it is highly dependent on the person and the message. You’re starting as a blank canvas, color that canvas for your audience.

It Gives Audiences Important Information
Videos are one of the easiest mediums to get your potential future customers, readers, followers, etc. the information they need. Tell them what your ultimate goal is and why your message should be important to them. Give them easy access to the information they need to help you succeed in whatever goal you’ve laid out. Lastly, tell them how they can find you and continue getting more information from you. Start-ups are a relationship, people feel invested when they get in on the ground floor of something.

It Helps Convert People to Your Cause
By taking the time to devote yourself to a personal and professional video, your audience will feel closer to you, to your message, and they will have a clear path to joining your customer base. Videos help convert people. Your audience is much more likely to convert to you if they have a clear understanding of what it is that you’re promoting and who you are. There’s just no better way to get this information to people than through video.
Start-ups are scary. You’re putting yourself out there and trying to launch a successful company, the first thing you should be worrying about after the actual creating of the company, is how you’re going to get the word out. Video is an incredible way to relate to customers, spread information, and create a platform with which to influence people.


Posted in: Audience, Working with a Video Production Company

Television advertisement is what most people think of when they think of successful marketing, so when should you make the switch from online advertisements to television? The answer is…maybe never. Take a look below at current advertising trends and why you may or may not want to move to television.

New Age Advertising

In an age where people are moving from traditional network and basic cable shows to streaming their favorite programs online, it’s no surprise that big companies are abandoning their TV presence to spend more money trying to engage the online audience instead. Big companies with seemingly bottomless pockets for marketing, such as Master Card, are moving more and more of their advertising funds from television to online platforms every year. Big ad-buying firms are moving millions from television with Starcom MediaVest moving $500 million, a quarter of which was moved to their online budget.

Companies are moving budgets to reflect where viewership is. 88 million people watched video content online daily in March of last year and the number is increasing with better content available and networks becoming more flexible and creative with their online video availability. While TV ad content still outweighs online ad content with 38.8% and 25% of total U.S. advertisement spending respectively, the gap is closing and online ad spending is expected to surpass that of TV ad spending as early as 2018.

When to Use TV Advertising

Now you may be asking yourself “Why would anyone want to spend ad dollars on TV after that information?” There is still an audience for TV, therefor there is still an audience for TV ads. Companies that tend to thrive with TV ads are local businesses that advertise on local and news channels, big companies for credit cards and other universal needs, and companies geared toward audiences made up primarily of those over the age of 65.
If you do intend to make the switch from online to TV advertisement, it is suggested that you wait until your videos have self-sustaining traffic and you no longer have to urge viewers to watch your videos by emailing everyone you know and posting to every website you can. Your viewership should be organic and self-reliant.

In a sense, it’s a great time to be creating advertising content. You have the whole world before you and you just need to create a professional, quality video to show them just why choosing your business is the right decision. Online content is typically much cheaper as well. Embrace change and you may have a thicker wallet to show for it.


Posted in: Audience, Making Decisions

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