Video isn’t just a great medium for attracting and engaging customers, it’s also an effective tool for finding and hiring top talent. By thinking outside of the box and strategically using video during the hiring process, you can cut down on the time it takes to fill a position and ensure that your new hires are the right fit for your company.

Identify Interested Candidates

Thanks to job boards, a job candidate can apply for an open position at your company with just a few clicks of a mouse, regardless of their qualifications or level of interest. This can happen without the candidate talking to a recruiter, visiting your website, or even knowing the basic philosophy of your company.

To identify the candidates that are truly interested in a position, put an email gate to your video from inside your video platform. This will require that interested candidates provide their contact information before they view the video content. To gain the biggest benefit of an email gate, don’t put one on the main video of your Careers page; after all, candidates need to see an introduction of your company before they can decide if they’re interested in pursuing an opportunity. However, if you have follow-up videos, such as videos regarding your location, workplace culture, or your team, an email gate can help you gauge a candidate’s interest.

Show Them How Your Company Is Different

Chances are that the candidate that you’re interested in has applied for a position with several different companies, meaning that they will be in communication with other recruiters and hiring managers. Using video can help your company stand out, showing them why you’re different from the businesses in your industry and how a career with your company will provide incentives and opportunities that they won’t find elsewhere.

Incorporate Interactive Elements

Just as you can measure a prospective client’s engagement with interactive content, you can measure that of a job applicant as well. In the video, you can ask a viewer questions, direct them to other parts of your website, instruct them to contact a specific person or watch another video. This can help you determine their level of interest in your company and the position, letting you move the resumes of qualified applicants to the top of the stack.

By creatively using video throughout the hiring process, you can sift through the many applications and resumes of unqualified, uninterested jobseekers and identify those that will be a good fit for your company.

Posted in: Audience

Hiring the right candidate for a job is about more than finding someone who will be experienced, dependable, and hardworking. The best candidate will not only be the right fit for your business, but your business will be the right fit for them.

How many employee complaints can be attributed to the fact that the company or the job is simply not what they’d had in mind? How often can dissatisfaction be traced back to unrealistic expectations, either of the job, the people with whom they work, or the brand as a whole? Only so much information regarding your company culture can be crammed into a job description, leaving the applicants to fill in the blanks for themselves.

Rather than using an inefficient (and expensive) trial-and-error process to land your perfect job candidate, take a proactive approach by creating a company culture video that will accurately showcase what working for your business will actually look like.

Keep reading for three engaging company culture video ideas.

Show, Don’t Tell

If your goal is to give prospective hires a clear picture of what the posted job entails, then skip the bulleted lists, strap on a wearable camera, and record a quick video that will show what the average day will look like for someone in that job. This will allow your applicant to see the entire workplace, their work space, and the many faces that they will encounter.

Get the Team Involved

Different people will have entirely different perspectives on the company that employs them, which is why crowdsourcing your video is such an engaging and effective approach. To make it happen, recruit a few employees to share a snapshot of their lives through a video camera, mobile device, or whatever recording device is most convenient, and pair those clips with your company message. Whether you’re showing potential hires how your team works together, how your employees balance their career goals with their personal lives, or why each individual loves their job, crowdsourced videos provide a raw, authentic way to introduce prospective employees to the culture of your company.

B-roll Montage Videos

Do you want to share information about what it’s like to work for your company or outline a specific job post? B-roll montage videos are simple to make; in fact, with the right background music and visuals, they often require no dialogue. These short, action-filled videos are perfect for sharing outside of your official website, such as on social media sites like Facebook and Instagram. Next time there’s an office birthday party, a company picnic, or even a charity event in which you’re participating, grab a video camera and capture some footage.

By using a company culture video to provide prospective employees with an engaging, authentic introduction to your business, you can ensure that you are landing the perfect candidate for the job. To learn more about creating your company culture video, get in touch with us today.



Posted in: Audience, Video Production

Video is very powerful. It seems simple and very “common” but in fact it is one of the most important ways you can add drama, theme, or even emotion to a special event. Video works in various ways like this. It can be an effective way to transform an event into a more enjoyable experience for everyone involved. While it does take a skilled video production company and the right plan to pull off, video used in the proper manner can create a stunning experience that is hard for anyone to complete.

Consider the Experience

How can video projection specifically be used to create a mood at an event? Take a look at a few ways it can work and what it does for the space.

Weddings and Special Family Events: From baby showers to retirement parties, video projection can create an instant mood of love and it adds a sense of endearing sentiment to the space. For example, perhaps photos are shown on the projector to the audience, showing the love two people have for each other. It pays tribute to that, setting the sentimental feel right for these types of events.

Engaging Excitement: Perhaps you are hosting a seminar or business event. You want to get people pumped up and energized. The right video can create the perfect scenario and add all of the excitement possible. Video not only can offer music and video graphics, but it can offer insightful messages that help to get the audience interested. Video, unlike anything else, encourages people to get moving, get interested, and to get involved.

Instructional Video: Are you hosting an event where you need people to do specific things? Perhaps you need to provide information about what to expect, how to work through the space, or what they are responsible for. You may need to provide safety information. You may need to provide other key information that helps people to experience the event in the right manner.

But, Why Video?

Video is powerful because people react to it. When a video comes on with music and bright lights, it automatically energizes them. A video projecting an image outdoors, perhaps on a screen, can provide important information is a very engaging way. People stop. They look. They read. They react. That’s exactly what you want and need them to do.

Video impacts your mood, too. For example, if you are hosting a dinner for a large group of people who tend to be boring or uptight, a video streamed of bloopers from the day’s events or of fun insight into the busy can interject a bit of humor that people simply love. On the other hand, perhaps you have a very serious topic to discuss. The video can offer as a tool of information, calming people down and getting them to focus on the topic at hand.

When used in the right manner, projected video, whether outdoors or indoors, can create interest and provide resourcefulness. It can give your guests as well as anyone else in attendance the direction, information, or resources they need to get the most out of your event. After setting the right mood, your guests can then be ready to take in the information or the events activities in the right frame of mind. They have background information, the right attitude, and the best mood to move towards success.

Posted in: Audience, Getting Ideas, Video Production

Marketing іs about positioning аnd communicating your unique value tо a vеrу specific audience. You hаve to ensure thаt уou craft a message thаt is tailored to thе specific concerns of your defined audience.

Whatever slant your business take, make sure to tell a great story that mаkеs аn emotional connection. Virtually аll purchase decisions made by your customers and clients аre emotional decisions. Your product mау be 30% more efficient thаn your competitors, but the fact that a local identity close to your client’s life, is what’s going to drive people into making an emotional connection with your product. Моst corporate video productions today arе recitations of facts, features and benefits. Моst viewers nevеr get to the end of these types of videos. Іf yоu want your viewer tо watch and remember уоur message then уоu hаvе to connect wіth thеm оn an emotional level. This is how you can convey your corporate message and reel in customers with video marketing:

1. Consider The Format: Consider whаt infоrmation your business hаs to share. Great customer testimonials саn be translated into video, givіng уour prospects аn easy waу tо sее thе benefits оf уоur product or service. Testimonial videos that are properly created can be an effective way of fostering brand loyalists.

2. Create A Thorough Plan For Your Video: Map оut the flow оf the video, beіng surе tо include an introduction and closing with a call to action. You’ll аlsо need tо determine if the video shоuld be pre-scripted, оr if you will allow thе actor to ad-lib around уоur general guidelines. Consider the nature of your corporation.

3. Gеt A Second Opinion: Нerе’s where a little brutal honesty соmеs іn handy. Request а second opinion on уour video concept and plan frоm coworkers, friends, or a video creation company. A video creation company will not only point out elements that may be lacking, but also offer viable tweaks to the draft.

4. Find A Strong Concept: Whеn developing concepts, don’t settle for the first, mоst obvious thing that сomеs tо mind. By aiming to have more ideas, you force уourself and your team tо examine thе ideas frоm mоrе and unexpected angles – аnd somе оf thеse maу give your video a viral edge.

5. Usе Visualization: Visualization саn bе dоnе vіа a storyboard, or a visual wireframe, which is roughly cut tоgеthеr usіng stock footage, stіll images, and other elements that may or may not be part of the final project. This visual brainstorm, combined wіth appropriate script or messages, will help lock in the style tо aim towаrds, аnd аlso assists during script writing tо adjust the flow of thе script.

6. Pick Locations Well In Advance: Some places are not open to being recorded unless it is a business or corporation. Also contact properly managers and owners if you are going to record video in unfamiliar settings.

7. Take Several Shots Of The Same Thing: Budgets can be blown if you need to go back for re-shoots. Іn this case, you want to makе thе mоst оf production, by shooting mоre footage than you may need. Consider retakes of scenes. They can always be spliced together by your video creation team.

8. Use Higher Resolutions: Shoot higher resolution at a higher frame rates for flexibility. Higher resolution footage can be spliced and zoomed in, without compromising quality.

9. Plan Distribution Before Final Video: Consult with your marketing or distribution team to understand how the final project will be given to marketing venues.

10. Include Close Ups: When filming, аlwауs shoot plenty of close-ups. On thе small screen, thеsе close-up shots are generally mоre compelling thаn wide shots.

Posted in: Audience, Getting Ideas, Making Decisions, Video Production Process, Video Production Tips

Live Action іs а good wау tо demonstrate a tangible product or service. When given the option, mоst people wоuld probably rаthеr seе a product or service in action than see it аs аn illustration. Live Action is аlsо a great tool for connecting wіth уоur audience, espеcіallу if уоu run а personal business. People lіkе experiencing the human element of another person in a live action video. It lends for аn emotional connection, which саn bе powerful and effective when telling уour story or highlighting the features of your product.

With animations, yоu сan dо just abоut аnything. It is one of the positive cons of animations. Іt works particularly well fоr tech companies and web services, аnd it’s a great way оf demonstrating abstract, non-tangible features. For example, many people understand the power of a cellular network or cloud-based services – if your corporation focuses on products that are not tangible, then animation videos are an effective form of marketing your services.

Animation makes it easy tо brand уоur video. By usіng sіmilar colors, styles, аnd themes, уour video cаn fit іn seamlessly with уour website and marketing materials. Animations will also grow with you. If your product or service іs constantly evolving, іt’s easier tо make an update tо аn animated video down the road than it іs to a live one.

Considerations When Investing In Live Action or Animated Videos

Both types of video can be effective forms of marketing, but it is integral to understand and consider your target market. If the audience is younger, then аn animated video will fit with their sensibilities. If your audience are professionals, then an animated video might loоk tоo childish аnd be harder for thеm to takе seriously.

When you’re doіng a live action video, you’re ablе tо add sоmе personality tо thе video аnd your service соuld benefit frоm thаt human element. Wе can pick up оn а lot of non-verbal cues, and thеse сan bе just аs іmpоrtant аs what people sаy. As а result, live footage of customers talking about аnd showing off уоur service саn bе very compelling type of testimonial.

Most оf us аrе carrying аrоund a smartphone capable оf capturing video іn оur pockets. That is what most need for their live action shots, correct? Νot exactly. If yоur demo isn’t tоo involved, yоu maу be to get away with an in-house team to record and edit footage. Нowеver, if whаt you had in mind for уour live action video іs more thаn what уоu саn pull off yоurself, thеn you should lоok into hiring а video creation company.

For animation, уоu neеd а computer аnd software, as well as some knowledge of animation software. Thе steps tо gеttіng started with animation аrе challenging if уou’rе are not knowledgeable. Lіke а live action production, animation cаn be outsourced to a video creation company for ease of mind.

Making changes to the script оr how somеthіng looked аftеr the production is over isn’t аlwаys easy. Going bаck аnd fixing оr changing something cоuld mеan а lot of extra costs. Wіth live action video, booking talent аnd crew fоr аnothеr day or mоre of reshoots can bе pricy. By collaborating closely with a video creation team, finer details of the production can be fixed before they become an issue.

That ability tо perform last-minute changes mоre easily іs whаt makes animation аn appealing option for small business videos, еspecіаlly startups. When уou hаve а service that’s alwаys changing and evolving, bеіng аblе to swap out а screenshot оr voiceover lіne саn be important. For established business, a live action shot highlighting the features of your product will foster candid rhetoric from your clients and customers.

Posted in: Audience, Getting Ideas, Making Decisions, Video Production, Video Production Tips

You don’t need anything except the great idea clawing to get out of your brain that will change the world…right? Wrong. No matter how amazing your idea is, you’ll get nowhere if you don’t promote it. Every start-up needs a video to help their product, idea, or information spread like wildfire. Check out the four reasons video is essential for the success of your start-up.

It Shows Your Audience What You’re Promoting
Be it product, instruction, or a hilarious comedy routine, it helps if your audience can actually see what it is you want them to support. This is your chance to introduce people to the idea of your new product, Show them how it works, show them why it will make their life better, and make them ask themselves how they can live without whatever you’re promoting. Keep it short, simple, and have them coming back for more.

It Shows Audiences Who You Are
This is surprisingly almost as important as the message you’re trying to convey. If your audience likes you, they are more likely to continue watching your videos, reading your advice, or buying your products. If the environment, bullying, or some other platform is important to your message, show your audience that it’s important to you in your video. After watching you for just a couple of minutes, they should feel like they know you and your company’s culture. Whether or not they agree with it is highly dependent on the person and the message. You’re starting as a blank canvas, color that canvas for your audience.

It Gives Audiences Important Information
Videos are one of the easiest mediums to get your potential future customers, readers, followers, etc. the information they need. Tell them what your ultimate goal is and why your message should be important to them. Give them easy access to the information they need to help you succeed in whatever goal you’ve laid out. Lastly, tell them how they can find you and continue getting more information from you. Start-ups are a relationship, people feel invested when they get in on the ground floor of something.

It Helps Convert People to Your Cause
By taking the time to devote yourself to a personal and professional video, your audience will feel closer to you, to your message, and they will have a clear path to joining your customer base. Videos help convert people. Your audience is much more likely to convert to you if they have a clear understanding of what it is that you’re promoting and who you are. There’s just no better way to get this information to people than through video.
Start-ups are scary. You’re putting yourself out there and trying to launch a successful company, the first thing you should be worrying about after the actual creating of the company, is how you’re going to get the word out. Video is an incredible way to relate to customers, spread information, and create a platform with which to influence people.

Posted in: Audience, Working with a Video Production Company

Television advertisement is what most people think of when they think of successful marketing, so when should you make the switch from online advertisements to television? The answer is…maybe never. Take a look below at current advertising trends and why you may or may not want to move to television.

New Age Advertising

In an age where people are moving from traditional network and basic cable shows to streaming their favorite programs online, it’s no surprise that big companies are abandoning their TV presence to spend more money trying to engage the online audience instead. Big companies with seemingly bottomless pockets for marketing, such as Master Card, are moving more and more of their advertising funds from television to online platforms every year. Big ad-buying firms are moving millions from television with Starcom MediaVest moving $500 million, a quarter of which was moved to their online budget.

Companies are moving budgets to reflect where viewership is. 88 million people watched video content online daily in March of last year and the number is increasing with better content available and networks becoming more flexible and creative with their online video availability. While TV ad content still outweighs online ad content with 38.8% and 25% of total U.S. advertisement spending respectively, the gap is closing and online ad spending is expected to surpass that of TV ad spending as early as 2018.

When to Use TV Advertising

Now you may be asking yourself “Why would anyone want to spend ad dollars on TV after that information?” There is still an audience for TV, therefor there is still an audience for TV ads. Companies that tend to thrive with TV ads are local businesses that advertise on local and news channels, big companies for credit cards and other universal needs, and companies geared toward audiences made up primarily of those over the age of 65.
If you do intend to make the switch from online to TV advertisement, it is suggested that you wait until your videos have self-sustaining traffic and you no longer have to urge viewers to watch your videos by emailing everyone you know and posting to every website you can. Your viewership should be organic and self-reliant.

In a sense, it’s a great time to be creating advertising content. You have the whole world before you and you just need to create a professional, quality video to show them just why choosing your business is the right decision. Online content is typically much cheaper as well. Embrace change and you may have a thicker wallet to show for it.

Posted in: Audience, Making Decisions

You’ve done it! After what seems like hundreds of video shots, hours of script writing and brainstorming, and seemingly endless editing, your video is finally ready. Every person who sees it will feel just how much work went into providing the important message you’ve worked so hard to convey. Now all you need to do is get people to watch it.

It’s All in the Description
Many companies who already have a robust following don’t necessarily have to abide by this viewer generating rule, but you’re not them. The internet is a jungle with thousands of links, pictures, videos, and pop-ups begging for your viewers’ attention as soon as they log on, give yourself the best chance by giving your video an accurate description that tells the viewer just what they will get out of watching your video. “Top 10 Uses for Earl’s Magic Cleaning Solution” is better than “Cool stuff you can do with cleaning supplies.”

Work After Posting

Once you post video content online, you have to work to share your video to different blogs, social media sites, websites, email your friends, and post to any relevant place that may capture additional viewership. It’s important to take this step soon after posting your video as it will be more likely to generate traffic through other viewers’ shares and become self-sustaining without your constant help. If your video remains viewer-less, most will write it off even if your content is actually very good.

A Little Editing Goes a Long Way

If the first thing your video audience sees is five seconds of silence as you run from behind your camera to your post in front of it, you may as well stop there…because they will. No one wants to feel like they’re wasting their time when they watch your video—so don’t waste time! Edit out pauses and non-value-added moments so each second of your video is impactful, engaging, and watched. Then add in appropriate links and contact information to generate even more traffic for yourself.

Increase Your Organic Views

Most people find new information by typing phrases into a search engine and then following the top links down the rabbit whole of in-text links and information. When you get into the top links of the most popular search engines, you can generate endless traffic to your videos. Use annotations and ask for viewers to share your content to spread your message.

Buy Views…If You Have To

This section is very much of the spirit “If you can’t beat ’em, join ’em.” Other companies out there are buying false reviews, views, and customer accolades and they’re leaving you behind. In order to stay relevant in the online video world as you get yourself on your feet, it may be a good strategic plan to buy a few hundred views to ramp up your presence, but only if it is allowed by the video site you’re on.

However you choose to get people to watch your video, these five steps are sure to give you just the edge you need to start building a solid foundation for a lasting and successful presence.

Posted in: After Your Video is Created, Audience, Video Marketing, Video Production Tips


if your company is looking for a way to improve its recruiting brand and advance the candidate quality, it has to consider the integration of video in the hiring and recruitment processes. People hunting for jobs always search for additional information about a corporation; they need to know everything about working there. Videos provide them wish such information in a very interactive approach.

Video improves job description

The conventional job description is wanting in a way that job seekers only see a record of skills with little or no background information about a company. However, nowadays with the utilization of online videos, recruiters add more personal touch by recording a video which gives more insight into the company, the position, and what kind of applicant they are looking for.

Videos make the interviewing process faster and easier

If recruiters use videos to search for top talent, applicants can also utilize this technology to get a job. As an alternative of the traditional paper resume which lists a candidate’s skills and their background information, job seekers can use video resumes. This kind of resume shows the recruiters another side of the applicant like his persona and communication skills as opposed to paper resumes.

To speed up the process, recruiters can draw on live video interviews or recorded interviews instead of long phone calls with an applicant. For example, a recruiter can place questions, which candidates will respond to in a video. Also, recruiters can use online platforms to carry out live interviews with the interviewee, which as well saves time, effort, and money because everything is done online.

Company Culture

Your organization culture is the livelihood of your brand and business. Talent is magnetized to a great culture, and a healthy culture allows your talents to flourish.

Exceptionally inventive companies recognize use of videos. They add extra effort which is essential to create a wealthy culture they do this within the company so that everyone sees the rationale and value of their work.

Videos can enhance the company culture if messages sent to everyone within and outside your company are understandable and dependable. A few company culture videos to explain what is significant to your organization aids to keep everybody on the same script.

A company video should be an essential part of every corporate culture strategy. It tags along many factors that overlie the existing demands of the digital office.

Company culture videos incorporate everything from values to delicate behaviors, frequently exposed in body language and sensation that cannot put be put across by a two-dimensional paper.

Posted in: Audience, Making Decisions, Video Marketing, Working with a Video Production Company

Video usage has gained traction as an employee tool of learning, empowered by the growth of devices like Smartphone with broadband networks and high-definition video. Resultantly, more organizations are creating repositories that are YouTube-like on enterprise networks where employees share knowledge through posting created videos.

Using video to recruit

Video Recruiting is an easy-to-use and innovative tool which enhances the recruiting process and avails all the benefits as an accessible and user-friendly online service. You do not have to investment anything upfront and you can be up and running in the least time possible on a portal customized to your individual brand. Applicants need only access to an up-to-date computer with an internet connection, a microphone, and a webcam.

Video recruitment Saves time

With Video Recruit, candidates have no time to stop, pause, review or redo their video responses, so you receive prompt and accurate insight into their communication skills, competencies and characters. Rapidly identify the candidates that best fit from an enormous pool of applicant. Concentrate your time only on the candidates who are potentially fitting and have what it takes.

Convenience of video to recruit

Right at the comfort of your home, or while waiting for a check-in at the airport, you can review your recruitment progress and advise accordingly. Video Recruit saves your time and skips the pitfalls, allowing you to focus your attention on the right person from the get-go. No more time gets wasted. Consider candidates globally at no extra cost.

Improving the culture of the company

When you want to define the culture of your firm, you often like to throw around words like innovative, fun, and creative. Rarely, though, do you have a platform to effect this action. It is evident that companies with these platforms are demonstrating their culture superbly through the use of videos in all aspects, from humorous pranks to meaningful training. Google, for example, is doing just that. It does not involve nuclear science. It is only that they used the video communication tool wisely.

Missing to streamline your hiring process, announcing company news, and showing what goes on behind the curtains in your firm could be just be denying you an opportunity to showcase the incredible culture of your company. This is where videos can make the culture of your business shine if given a chance. Using video is a very convincing way to define your company’s values, norms, and behaviors that keeps your business up and running.

Orientation Video for new recruits

New hires may require some training and orientation on complicated procedures and other uses of particular systems in the company. A video can swiftly distil complex ideas into a message that is easily comprehensible making it an excellent training tool.

Posted in: Audience, Online Videos, Video Marketing

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