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Are you finding that your corporate videos are not getting a lot of attention? Perhaps people are watching just a few minutes and then giving up. It’s easy for this to happen if you don’t incorporate a consistent level of interesting new things or unique formats. To keep people busy, it is always important to do something unique. Here are a few ways to make your business videos pop.

Use Animation to Explain Your Topic

Corporate videos can be fun and a bit more lighthearted – these get more attention from viewers. Explainer animation is one way to do this. In short, you take the topic of your video, write out a script, and have an animating team create it for you. With bright colors, a fun character, and plenty of details to make someone smile, these concepts always do well.

Branded Videos Create Pride

Another way to build your corporate video interest is to include branded content. That is, you want to ensure your company is viewed in a positive, motivating, and clear manner. These videos should be short and keep your corporate brand as the focal point. Be sure to convey a specific, clear message – not too much detail is necessary. And, be sure to place a strong call to action at the end of them. You should be proud of what this video shows of your company.

Detail a Case Study

Often, concepts are hard to take in when they are nothing but words and marketing. Instead, bring an example to life. Use a case study of what you have accomplished. Show a customer’s journey and how you changed their outcome. The goal here is to ensure that your message is clear – this is what can happen when people buy your product or service. Case studies tend to ring true for most people. They connect with them more fully.

Go with an Educational Tone

Another route to take is with an educational or more formal tone. Do not get boring here with technical breakdowns and too many details. Instead, focus on educating people about the reason behind your company. Why do you do what you do? What benefit does your product or service offer the world around you? This is a fantastic way to demonstrate information that your viewers need to know, but to do it without the sales tone that commonly is associated with marketing.

When you take these steps – and use a video production company to help – you will have fantastic videos that turn heads. You want these videos to be interesting so people watch them.


Posted in: Camera and Editing Services

A key component to making any video worthwhile is to make it personal. If you are not using video yet, you may recognize just how valuable it is with that first production your rollout. People interact with video and they engage with it more commonly than any other media method. Yet, video can get boring if you do not make it personal to your audience.

The most successful videos for businesses are those that reach your audience intimately. These are the videos they remember. How can you add that type of personalisation to your videos? Here are some strategies.

Use Video to Connect with Your Audience

To create a video that is watched by many, it is important for you to incorporate content that your audience wants to hear. They may need to know about your product and service, but what they want to also hear is that you understand the customer. For example, are you connecting with the people who are on the other side by sharing their stories and struggles? Your videos can incorporate a personal message to viewers or offer a simple way that you recognize viewers on an individual note.

Go Live

Though many business owners shy away from this process, it is one of the best ways to reach your audience. Live video does not just allow you to reach your audience outright in real time, but it lets you connect to them. You can answer questions, communicate directly to people using their names based on who is online, and discuss topics that are important to your audience. This type of live video – even when scripted, gives you the ability to step down, say hi to real people, and communicate directly with those who are interested.

Close Sales More Readily

When it comes to marketing, the end result is that you need to increase your sales. Video can help you to do that. When you create personalized messages, you are targeting individuals at a specific point in the sales journey. At each stage of the process, people need information that is specific to those individual and specific needs. What information they need at the very start of their buyer’s journey – such as information about the product or service – is different from what they need later, such as when they are making the decision to buy. Create videos at each stage to communicate key content at that moment.

When you create a personal series of videos like this, you reach more people at the right time with the best possible message for them at that moment. This is what helps to get them to turn the page and buy from you or connect with your brand more effectively.


Posted in: Camera and Editing Services

What type of corporate video is going to really ring true on social media? The type you use really depends on the goals for your next social media campaign and your company as a whole. However, there are a few styles to consider that work the best on social media. Which one is right for you?

#1: Informational and Satirical

Social media streams stop when you post something with a bit of truly funny, though not negative, on your timeline. Choose a video that’s satirical that conveys this. However, be sure to add good information to it at the same time. Don’t waste your viewer’s time but make them smile while learning.

#2: Trendy, Elegant, and Dominating

A bit more sophistication and a lot of trendy charm can also work very well for a social media video. Choose this video format when you want to make a point about how elegant your product is or to elevate your brand. Keep it tasteful, though.

#3: Hip and Lighthearted

If the stuck-up vibe isn’t right for your company, it’s time to consider a lighthearted and hip video style instead. To pull this off, it is very important to remain authentic to your brand and to your audience. Fake smiles are not going to work.

#4: Exciting and Dramatic

When you want to make a powerful statement, your video needs to show that in sound, color, and words. Consider something more mini-series quality that is more epic. These are the types of videos that get shared because they are so awesome.

#5: Inspiring and Sincere Message from the Heart

A feel-good story can work very well for many brands as well. In your video here, you don’t have to get all sentimental, but you can and should be sincere. If you want your brand to exude feelings and positive sentiment, this is the type of video format that is going to work the best for you.

#6: Educational and Straightforward

You could call this the more traditional format of video. It can work very well to communicate important information. If your audience needs information and really benefits from a very straightforward message, this is a good route to take. Keep in mind that all businesses benefit from this traditional format from time to time.

What you say and how you say it matters. This is very true with social media. Yet, it’s not always easy to find a format that’s going to draw enough viewers in. That’s why it tends to be ideal when you work closely with a team of pros to help you.


Posted in: Audience, Camera and Editing Services, Interactive Videos, Online Videos, Video Marketing, Video Production

b2b videos

It’s shared more than any other type of content on social media and receives more engagement than text-only posts. What are we talking about? Video, of course. According to Content Marketing Institute’s 2019 Benchmark report, 64% of B2B brands are doubling down on video production and distribution across channels when compared to the previous year’s results. Why? Because video gets results.

Discover how you can use video across your social media properties to increase awareness, educate and convert leads into loyal customers.

What the F8 is Facebook Doing?

This year’s F8 conference announced some important changes for platforms like Facebook, Instagram and WhatsApp. Zuckerberg and his teams plan to make social media more private in the sense that community and relationships will take center stage. This means brands will be showcased less in news feeds than ever before as group pages and personal connections are given priority.

Facebook Marketplace is also getting more robust as buyers will be able to make purchases directly on the platform and sellers can get paid securely with the potential to increase revenue. Adapt your social media video marketing strategy to take advantage of these important updates.

B2B Animated Video Strategies

Let’s face it: The B2B audience doesn’t quite operate the same way the B2C audience does. That means you’ll need to realign your expectations and get a little more creative before you’ll hit the ROI you’re looking for with social media video. But, many brands are doing video well on social media. Let’s look at a few ways animated video can help your brand engage with businesses and convert followers into clients:

  • Animated GIFs. Bite-sized content that only takes a few seconds to view, GIFs are easy ways to communicate a simple idea or message without an elevator pitch (or large budget).
  • Educating content. Combine valuable information with an entertaining delivery and you’ve got an animated video your audience will enjoy watching and sharing. You can use this type of video to share industry expertise, establish your brand as a thought leader or tackle complex problems your viewer may be facing in their day-to-day business.
  • Animated ads. If your social media strategy includes paid ads, use animated video to make them more eye-catching and engaging than your standard text ad or video pitch.

The Takeaway

If you’re not using every opportunity to entertain and engage current or potential clients on social media, they’re missing the value of your brand. Social media algorithms simply aren’t playing nice with brands that rely on text-only posts, static ads or shared content. Use these animated video ideas to transform your social media marketing strategy into an ROI-boosting endeavour.


Posted in: All Posts, Camera and Editing Services, Video Marketing, Video Production, Video Production Company, Video Production Process, Video Production Tips

create good video training

Creating a training program is an essential part of building your business, as it provides your team with important information they need to know. How do you do it? There are a number of different formats that can work for you, depending on the industry and the type of training you are doing. With video training courses, the following are a few examples of how you can create an effective solution for your team.

Live Action Videos

One of the training video formats to consider is live action. This isn’t big thriller, movie-level stuff. Rather, you just need an employee that is comfortable working in front of the camera to provide instruction and information. They should be someone that’s relatable to the person you re onboarding. People like to feel a connection with those they will work with and this type of video can make that effective.

Role Playing Videos

Depending on the type of business you are in, you may benefit from the role-playing training video. This is a great way to show how to handle problems and resolve situations as they arrive. The video has at least two people who interact based on the content you will present. Keep it as realistic as possible to ensure your audience is truly learning what they need to.

Other Options

Depending on the situation, your company may also benefit from a few other types of video training formats. Consider these options:

  • If you want to provide a video and narration over it, a screencast works well. This is an excellent way to provide information without having to demonstrate.
  • Animation can work in some situations, but you don’t want to have your team think that the information you are providing is anything less than valuable. This isn’t the time for humor, but it can show steps in a more complex process.
  • Onsite videos are another option but can be more complex to create. The goal here is to present your audience with the actual location they will be working in and to communicate a clear message to them about the process – a tour, demonstration, or even just a way to familiarize themselves with the location is possible here.

Many times, you’ll need to create more than one training video. Try out a few different formats to determine which one is going to provide your audience with the best possible outcome. It is well worth spending some time getting these videos right. They can serve as a training tool for years.


Posted in: All Posts, Camera and Editing Services, Video Marketing, Video Production, Video Production Process, Video Production Tips

Whether it is in advertising, blog posts, or the news, video is increasingly present on the internet. While improvements in technology partially explain this increase, that is far from the whole story. One of the main reasons that videos are increasingly present in the digital world is because they are scientifically more effective than other mediums at expressing a message.

The Science of Vision

Human beings may have five senses, but that doesn’t mean that all of those senses are used equally. Studies show that 83% of our sensory input comes from vision and hearing makes up another 11% of our sensory input. We are literally biologically programmed to see more than we hear, smell, taste, and touch combined.

And when it comes to that visual sense, it is particularly effective when movement is involved. Even the tiniest amount of movement engages the eye, causing it to track that movement. That tracking instinct means that humans focus better on videos than they do on static text. This also means that scrolling text in video, like at the opening of Star Wars, is easier to focus on than static text like subtitles.

Whether or not movement is involved, visual imagery is transmitted to the brain faster than text is converted into a mental image. Humans can recognize the primary conceptual idea of a visual image in about 1/10th of a second. A description of that image takes significantly longer to read and then still requires extra time to fully process.

Visual Memory is Better

Not only do we identify and process moving images better than we do text or audio recordings, we also remember them better. One study shows that 80% of the subjects were able to recall the details of an advertisement they had watched up to one month after watching it. That rate is considerably lower for an advertisement that has been read.

Emotional Response to Video

Finally, while emotional responses are difficult to quantify, we can quantify the presence of emotional responses. Video is much more likely than other forms of media to cause neurons to fire that correlate with emotional responses. This matters greatly in the marketing world where emotional responses, even ones that are not fully positive, correlate with higher conversion rates.

More Than Just an Art

Creating the perfect video is mostly art, but choosing to use video in the first place is scientifically sound. Our knowledge of biology and psychology both prove that video is a more effective means of engaging an audience than any other form of media.


Posted in: Camera and Editing Services, Interactive Videos, Online Videos, Video Marketing, Video Production

When it comes to creating an interactive video or promotional video for your company, focus on the light. Your message cannot get through to the person watching your video if you fail to create a beautiful, easy to see video. What’s worse than having too little light is having light that’s simply not at the right level as this can create the wrong focal point for your video. With a few helpful tips and tricks, though, you can create videos that are perfectly suited to your audiences needs, especially in an online format.

Know the Rules of Lighting

The first thing to focus on are some basic rules. When creating videos, always remember these specific rules.

  • You want the people or products in the shot to look good.
  • Focus on removing the shadows that occur on a person’s face or on the focal point.
  • Don’t make lighting so obnoxious that it becomes a distraction to the viewer or the person in the piece.
  • You don’t have to spend a great deal of money on lighting. Use what’s available and natural.

Now that you know these rules, you can make better decisions about the lighting you use. But, there are a few more things to keep in mind.

Focus on Ambient Light

One of the best options is ambient light. The best source of light is what’s natural for that space. For example, if you position a light over the top of the person in a video, this is going to create shadows. It is also going to distort the colors in your photo. Next, realize that natural light is a good thing and a bad thing. When you want a natural setting, natural light works well. However, when you want ample control over your lighting, its best to block out all natural light possible and create your own!

Light Placement

Where should you position lights to create the right look? Every shoot will be different to some level here. Here are some rules to consider:

  • The light source should be in front of the lens in most shots.
  • Place light at a level that is just above the subject’s eyeline.
  • Create contrasting shadows for depth by placing a light at the subject but at waist level.
  • Point the camera slightly down at the subject and place the lights in front of it, out of the lens, of course.

It is also important to consider the light source. The larger the light source is, the softer the light will be. Soft light doesn’t create shadows and offers more depth, and therefore is often best for most business videos. It’s also a good idea to use fluorescent bulbs over the stark light of LED.

When considering all of these components, the goal is simple. Create a video that is easy to see, but one that is visually interesting. Light takes practice, unless you allow a professional to help you to do the work for you. Create a few videos with light at different locations to see the differences for yourself.


Posted in: Camera and Editing Services, Video Production Tips

Advancement in technology has made it possible for video effects to be used to superimpose objects onto virtual backgrounds. Using these green screens, you can simulate different backgrounds to create different scenarios using the same image. Pulling your subject out of the real world and placing them into a digital domain is referred to as chromakey. Using chroma key efficiently will enable you to represent easily different sceneries some imaginative using a real image from the physical world.

If you are using the green screen, you require isolating every single color of brightness value in electronic images. The process is known as keying, and it uses unique software to make the value of light transparent. Color keying is what is referred to as chromakeying. A green color is used because of contrast. To isolate one part from the rest, the background color must be distinctly different. The object needs to be of a different color from the background for efficient keying out.

To set up an effective green screen, you will need the following items: a source of bright light, a green background, even lighting, and a tripod to lock the camcorder in place. Buy or build a background. Anything that is bright green is valid and sufficient for green screening. If you decide to use a wall, make sure that it is smooth since a textured surface will cause shadows making your images to be of lower clarity quality.

The lighting of your green screening wall should be done evenly using a soft light. Any cases of variation are registered as gradient coloring thus they will result in complicating your key in the post. Hard lights are undesirable because they cast narrow and vivid beams that create centrally placed circular hot spots. Therefore, make sure that the light you use is soft and consistent to bring out exemplary green screen effects.

Additionally, you should light your subject independently of your set. Shadows and reflections are the determinants of this kind of lighting. The wall is kept smooth and evenly lit to keep the subject’s shadow from falling across it. Thus, make sure that the talent is kept at a distance of some few feet from the screen. Then, proceed to light the subject using three point lighting.

Always position your key and make sure that the lights are filled slightly to the sides as opposed to being filled straight on. Using this side filling will rid the visible frame of shadows making them fall out of it. Furthermore, moving the subject away from the wall will reduce the amount of reflected green spill light on your talent. Whenever there is an occurrence of reflected spill light, your subjected can be rimmed in a tinted halo that is difficult to discern with the naked eye.

Frame and focus are essential for your green screen. It is advisable not to zoom in and out when you are recording. You should zoom and focus your subject and then leave the controls as the recording continues. After you have successfully shot your subject actually, pull the key to revealing the digital backdrops or virtual backgrounds.


Posted in: Camera and Editing Services, Getting Ideas, Video Production Tips

Everybody enjoys watching a well edited and produced video. But have you ever wondered what goes into making a near-perfect video that stays on people’s lips and memory for days to come? Well, such a video has to have gone through several stages of productions. Video editing is the final stage that entails taking raw footage and then polishing it to make it appealing and ready for broadcasting. In other words, video editing refers to rearranging and manipulating video shots to create something new. This means that the person editing must choose the best shots, arrange them in order, add graphics, sound and special effects.

Nowadays, you can use the various computer software and digital technology available to edit pictures and sound. Some of this software include Final Cut Pro or avid and Adobe Premier Pro. Final cut is quite complex and it requires a lot of training to familiarize yourself with the many tools and options it avails to editors but Adobe Premier is a bit easier to maneuver. Editing with software is also referred to as non-linear editing system. You only need to install the software on your computer and import the raw footage that you want to edit, and then start editing to your desired quality.

However, this was not usually the case in the past because editors had to literary cut the reels of film using scissors. Other types of editing include linear video editing, offline editing, online editing, and vision mixing. Some of the projects that you may work on include commercials, TV programs, feature films and corporate videos.

Digital editing is the most popular tool of editing especially for commercial purposes. A video editor has to work under the guidance of a director so that they can actualize what the director had envisioned. However, things are much easier if the director or photographer doubled up as the video editor because they will know exactly what to shoot and how to edit. This is mostly the case when someone is making a personal video that they intend to upload on, Vimeo, YouTube, or any other similar site where people can upload videos.

In a nut shell, the work of a video editor involves the following activities:

  • Receiving instructions or discussing about the project with a client or director;
  • Transferring video footage/film to computer;
  • Assessing the footage and making the decision on which shots to cut and which ones to keep;
  • Cutting and combining shots using editing software;
  • Ensuring that the shots combine together to form clear storyline even if the shots do not follow the right sequence;
  • Making an assembly edit or a ‘rough cut’ out of the selected material;
  • Using digital technology to enhance picture quality;
  • Adding graphics, titles, sound and visual effects;
  • Creating a polished version.

Nowadays, video editing skills are used widely in the corporate world because companies need to create videos and advertise online. Most companies have resorted to hiring professional video editors who can attend to video related tasks. Others prefer outsourcing the work to freelance video editors or small editing companies. This way, they stay ahead of the competition by ensuring that they have a steady flow of quality promotional videos.

Ideally, video editing is not a difficult task and it requires both skills and creativity to execute well edited and produced videos. Any business doing online marketing can benefit massively from impeccable video editing.


Posted in: After Your Video is Created, Camera and Editing Services

Framing photos is done to draw attention to the most favorite photos. Framing places the subject of the photo strategically in relation to other objects of the shot taken. There are various kinds of framing available. The most effective framing technique should draw attention to the subject of the image. Additionally, the technique should block other parts of the image that are not pivotal using something else in the scene. There are many benefits associated with framing the images.

The main benefits of framing include:

Frames give the photo on which they are used a context. For instance, when an archway scene is framed it tells the general setting of the surroundings. Some plants in the foreground will convey the information that the shot was taken somewhere out in nature. Therefore, framing should be done carefully to make sure that the photo does not lose its main context.

Framing is also important in giving images a sense of depth and layers. Framing is useful in bringing objects to the foreground. Also framing arranges the objects into three categories: foreground, middle ground and background. This arrangement gives an extra to the shot taken.

Framing the shot is also important because it leads the eye of the viewer to the main focal point of the image taken. There are many different kinds and shapes of frames. Some of these shapes have the capability to draw the attention of the viewer into the picture. Also, it has been proven that some of the shapes not only draw the eye to the image but they keep it there for a while longer. The frames are thus functional in acting as barriers between the main subject of the shot and the exterior world.

Frames also bring out an intriguing aspect of the image to the viewer. Many times, what viewers cannot see in a shot but perceive that it is there tends to attract them to the image. Clever framing can make the viewers to wonder a little or imagine what is concealed behind the frame. Thus, as they try to decipher the available objects in view, they are able to fully analyze the shot effectively.

Framing of shots taken come in various shapes and sizes. Each shot should be effectively scrutinized to make sure that the correct and most effective framing design is chosen. The frames do not need to go around the edges of the image completely. They may cover just one or two of the edges. Before framing an image, one should first ask themselves whether the frame will add or take away some value from the image.
In some cases where the wrong frame is chosen, it may clutter or make the original shot take look crowded. However, in some cases, a well selected frame can convert an ordinary shot into a stunning and magnificent shot. Also, when choosing a frame, one needs to consider whether they want their frame to be in focus or not. In some instances, a blurred frame adds a sense of depth and mood to the shot. In other cases a focused frame adds context to the shot.


Posted in: Camera and Editing Services

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