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Can video enhance your sales efforts? With the right tools and resources, you’ll find video can help to minimize at least some of your workload as a sales professional while also allowing you to reach your ideal customer a bit more effectively. Here are a few key examples.

Use Video to Educate In the Sales Process

Used at the right time, video can help to significantly enhance the sales process. It can work to help educate the buyer on a product or service right when they are making the decision to buy. Remember, people are buying more than just a product – they are buying a living or an attitude. Let your video showcase what your product can do for them.

Video Tells You How Engaged Your Customer Is

Another key way to see a significant improvement in your marketing efforts is to use video as a way to understand where your customer is in the buying process. For example, with video, you can see where they are getting stuck in the process. You can determine just how interested they are by noting how far they go in the process of watching or sharing your videos. This can help you to put more of your attention into the most likely customers to buy from you.

Use Video to Minimize Wasted Time

You know that at some point during the buying process, the customer has to engage with you. Yet, it can seem frustrating when you are working with the wrong people who really never had the intention of buying. One way to reduce some of this frustration is by incorporating video into the sales process. If – and until – the prospective buyer clicks on the video or interacts with the video, you don’t invest any additional sales efforts into that buyer. In short, until the prospect takes some action, you minimize the amount of time you invest in that particular individual.

Video does more than just tell others about your products and services. It also helps you to know where your potential buyer is at any stage of the buying process. This insight allows you to make better sales and marketing decisions for your customers.


Posted in: All Posts, Audience, Online Video Ads, Online Videos, Video Marketing, Video Production Company

An explainer video is just what its name sounds like – a tool to help you explain something to your audience. They are a fantastic way to get people interested in what you have to offer. However, there are various styles available. Choosing the right model is important since you want to be able to reach the right audience in the best manner possible. Consider a few examples to get started.

The Live Action Explainer Video

Perhaps the most common form is this. A person is in the video explaining the information to the viewer. Live action is usually based on a full script. It breaks down a great deal of information and creates a personable approach to explainer videos. When people see real people – those they can identify with – they are able to engage in the topic a bit more. You can choose a live version or just record an individual. Live is most certainly more engaging if you can catch your audience at the right time.

The Stock Footage Explainer Video

You don’t always have to use people or even have to include a film-like experience. In some cases, companies choose to use shots of stock film edited together. This is the most cost-effective option (depending on what you decide to include). It does not offer the same level of engagement and can be seen more like an advertisement if not done well. However, with the use of drones and new media, it is an option for many.

Animation Explainer Videos

Both 3D and 2D explainer videos can be done in animation. While you may instantly think that animation is all about cartoons, it doesn’t have to be child-like at all. In many cases, it can be quite professional. What it does well, is break down complex topics into easier to understand bits. It can also be an excellent way to make your boring content a bit more engaging to your audience as a whole.

What to Consider Before Making a Decision

To choose which of these, or other, forms of explainer videos is right for you, it helps to break down your goals and your audience. In most cases, you’ll want to choose something well within your budget. At the same time, you need to consider what your audience is most likely to connect with. Work with a video production company who can offer more insight to you on how well any model works for your needs.


Posted in: 3D animation, Audience, Getting Ideas, Online Video Ads, Online Videos, Video Marketing, Video Production, Video Production Tips

 

You have seen people “going live” on social media before. It looks interesting and you like to find out what they have to say. However, you may be unsure how this type of service can actually help your business. Livestreaming is an important tool for companies who want to capture business in one of the fastest growing methods possible. Yet, there are a few rules to keep in mind as you do so.

#1: Make Sure You Have a Point

The most important first step is to always have a well-defined point. You do not have to script out your livestreaming (that’s why it is so personal after all). However, you do want to have a clear path to go from thought to thought. You want to have a specific message to provide within the event. Do this before you log on.

#2: Choose the Right Medium

Many of the social media websites offer livestreaming now. Which one is right for you? The easy answer is that the best one is the location with the highest percentage of your most likely buyers. Facebook Live is perhaps the easiest one to use with built-in analytics that help make it ideal. Instagram Stories and YouTube Live are also ideal if this is where your customers are.

#3: Be Professional with Your Tech and Setup

While livestreaming can happen from any location, when doing this as a part of your business, you really need to be sure it looks and feels professional. To do that, be sure you have considered the location carefully. Do a test run to ensure the visuals and the sound are good. You also want to ensure you have a strong, steady internet connection. Live video does not work without it. Then, set the stage to be impressive. Be sure you look good and are a clear representation of your brand.

#4: Practice Makes Perfect

If you have never used livestreaming before, test it out before you try to go live for the first time. Set up something on your personal social media page to give yourself an opportunity to try out the medium, adjust the cameras, and to get comfortable with the methods. Keep in mind – it is all you. Be sure you can properly represent your company.

#5: Don’t Forget to Promote It

Once you are ready to go, you’ll want to have a big audience. Yet, if you haven’t marketed your event any prior to going live, you may not have much of an audience. Instead, be sure to do some marketing before and during your event. Encourage viewers to share your page, too.

Livestreaming can be a lot of fun and very effective if you work at making the pieces come together. Why not give it a shot?


Posted in: Online Video Ads, Online Videos, Video Marketing

Facebook video is one of the most important areas of content creation for today’s small business, marketer, or just anyone else. No matter what your industry, product or service, Facebook is likely the best connection point you have on social media to reach your customers and clients. But, traditional blurbs of content or photos are not enough. Now, you need to engage your customers using video. While you may be wondering how your business can utilize this service, realize it may be much easier to do than you realize.

Get Started with These Tips

To create effective, engaging, and attention grabbing video ads on Facebook, consider these tips. They will help you to get off the ground and into the phones of your customers.

#1: Always make ads authentic.

You don’t need gimmicks. People will resonate better with quality content that tells a story. What you will find time and time again is that the most effective Facebook ads are those that can bring the user in through a story. Brand and marketers need to create that story that is of some interest to the reader.

#2: You have three seconds.

Yes, Facebook ads can be longer than this, of course. However, this is the amount of time you have to grab the attention of the people that are in front of you and scrolling through their page. When an ad shows up on a page and starts to play, it has to grab their attention immediately or they will continue to move right on past it. These first three seconds, then, are perhaps the most important part.

#3: Minimize the noise

One of the mistakes you can make is creating video that is loud and obnoxious. Let’s face it. People who are on Facebook on their phones at work are not going to appreciate the loud sounds hitting them. The auto play feature on the site already turns the sound off even as the video starts to roll. That means that no matter what content you are creating, it needs to be visually stimulating so they turn on the sound after those first few seconds.

#4: Customers need to be the focus.

Here’s a hard truth many businesses have to realize. Facebook video is not for a traditional commercial. It needs to be customer centric. That means it needs to play to the emotions, needs, problems, and solutions of the consumer and not the company’s needs.

#5: You need consistency.

Not only do you need to post videos to the site on a consistent basis, but you also need to build your brand through them. This means there has to be some level of development that builds on the brand in each video.

When it comes down to it, it is often best to hire a trusted and experienced video production company to help you to create effective videos that not only meet Facebook’s requirements, but also achieve the goals you are creating with them. It pays to use these videos, but they need to be done properly to get results.


Posted in: Online Video Ads

Who benefits more from Facebook video adverts? Is it the user or the advertiser? Perhaps it’s a win-win situation to all. Just like other normal ads on Facebook, video ads have both benefits and downfalls to everyone. They appear and play automatically through a user’s newsfeed though; they have received both praise and criticism from Facebook users and marketers alike. This article will shed some light to why Facebook video ads are something to talk about and why it has received so much criticism in equal measure.

PROS

Pro 1: Generates Traffic into Websites

Advertising is one of the best ways to market your products/services. Lately, technology has introduced many ways of making this possible; online marketing methods has made it simpler and reached thousands. Where can you find millions of online viewers? From social networking sites, Facebook being one of them; Facebook video ads appear and play automatically on a user’s newsfeed to reach thousand users.

Pro 2: Automatic Play, No Data Charges

This has been a concern to many, that the Facebook video ads will incur huge data charges to mobile phone users. This is not the case; the videos will automatically play in the news feeds on both the PC and mobile devices. When a user has not in any way engaged to view the video, it will not download. The ads will only be downloaded once a Wi-Fi connection has been established.

Pro 3: Users Love the Videos

In many ways, people love interacting with Facebook video ads; they like, comment and share them among other Facebook friends compared to news feed ads. This is a plus for advertisers because their content reaches as many consumers as possible and when loved, they may click through to their websites.

CONS

Con 1: Video Ads are Expensive

This is a downside for business advertisers. As much as it may reach thousands of consumers in a short time span, than normal advertising on television, and engages its audience in a way, Facebook video ads cost millions with its charges shooting up. With that much money to put up, we would understand if many marketers do not use this form of advertising.

Con 2: Slow App Performance

It is uncertain how much space these video ads take on the phone’s memory. However, once downloaded, you will be able to view the video when you open the Facebook app and scroll through your news feed. This may slow the speed of the app and the mobile device in general.

Con 3: Click-Through-Rate

Video ads are quite an engaging way to reach consumers. However, this does not guarantee that a click on the video will drive traffic to your website. Video ads have very low conversion rates than other ads.

Bottom Line

Facebook video ads are a better way for marketers to engage with their consumers, link to their websites and buy their products or services. However, they have both pros and cons; these are just a few main ones among others.


Posted in: Online Video Ads

Are you still spending up to forty, fifty or maybe a hundred thousand dollars on shooting and airing video ads for television and media? Are you still unhappy with the results they are clocking in? That is a classic case of inefficient advertising. It’s time you figured out the benefits of the word ‘Internet’.

Video content marketing is the latest buzzword in the industry, making it possible to launch a viral video campaign with very little money. In fact, video content marketing isn’t about creating sales pitches and infomercials, it’s about creating some value for your customers, letting them know how your products can be helpful in their lives, or educating them about how to best utilize your products. The impetus is on reaching out to a much wider audience in much less time and by spending much less money. Here’s how you can accomplish that:

 

1. Create a Niche

That’s the great thing about internet based marketing; you can target your audience. You can identify your potential market, build a community and reach out to targeted customers using relevant information that will appeal to them. Eliminate the guesswork about what will work for the largest section of TV watching audience. Instead, focus on the people you want to exclusively communicate to. For instance, if you are a retail website selling handmade jewelry, you probably have no business talking to techno freaks. Instead, you can make a quirky video showcasing your jewelry, for very little money, and market it on social media platforms, targeting young girls and working women. A Facebook page, which by the way costs nothing, will then do a great job of bringing girls inquiring about your creations in no time.

 

2. Feature Great How-to Videos

If you are a start-up, selling a new, innovative product, the best way to get the word out and make people take notice is to create a how-to video. Not only will this peg interest among the masses but also, effectively show that your product actually works.

While viral videos are the entire buzz these days, don’t lose your brain cells over it. To build and sustain a business, it’s important to give your customers some value. That is what will build a market for you and bring in repeat business from loyal buyers. And the best part? It will cost you a fraction of the amount you would spend on a TV ad campaign.


Posted in: Online Video Ads, Online Videos, Viral Video

There are thousands of ways to attract customers, create purchasing interest and lead to a sale, and no method is completely guaranteed to work every time. Marketing and sales are constantly evolving, with some approaches gaining in prominence while others disappear into the oblivion.

  • Which approaches do you use?
  • Have you found a methodology that works for every type of customer?
  • Are you aware of the increasing focus of people on visuality?

No one wants to be out of step with the times

No matter who your particular customers are, in all likelihood, they are used to watching a lot of video materials. A number of recent studies have shown that an average person in Canada or the United States spends a significant part (or even most) of their free time either watching television or looking at entertainment materials on the Internet – why would you want to miss out on an opportunity to engage with these potential customers on a regular basis? Consumers that were once accustomed to reading sales pamphlets and greeting salespeople at their doorstep now would much rather watch colorful and dynamic sales and marketing videos. If videos weren’t something you did as part of your marketing before – now it has to be if you are to play a visible role in the marketplace.

How can I use videos for my business idea?

There are at least as many different uses for sales and marketing videos as there are businesses. Everyone’s approach is unique. Some companies employ videos as a way to promote their new product launches. Others demonstrate those parts of their service guarantees that look dull on paper but inspiring on the screen. Another group uses videos as a bridge between them and the surrounding community, recording personalized greetings from company leadership set in the environment in question. Sales and marketing videos can be in the form of infomercials, cartoons, newscasts, chants, mini-series, music videos and so on and so forth – the precise uses are limited by one thing and one thing only: your creativity. Whatever the strategy and the implementation are, a well-designed and correctly executed video marketing campaign has the potential to radically improve brand recognition, increase sales, double or triple conversions, to name just a few of the outcomes we have seen over the years.

Why should I choose you for this kind of work?

As with many other services, sales and marketing videos are now produced by a vast number of smaller and larger companies throughout the world. Some would offer outrageously low costs for this sophisticated project. Others would try to steal the entire marketing budget for a single short video. At Kicker Video, we believe in a different approach – we listen to our customers, take careful notes and then produce energetic and powerful videos to the clients’ specifications and exceeding the customers’ expectations. We are a professional and highly skilled group with a passion for making video marketing campaigns that are light years ahead of the competition.


Posted in: Making Decisions, Online Video Ads, Video Marketing, Video Production Company

The Most Important Things You Must Do On YouTube

When mentioning videos, you cannot begin or end the conversation without talking about YouTube. That is just how massive the name YouTube is now. Needless to say, it is the world’s second largest search engine and also, a great way to promote your products or services, either by direct advertising or by simply creating a channel to connect with your customers and increase your social presence.

Creative people who constantly use YouTube with the right content and smart approach, have a lot of success. You can too, if you just follow the following guidelines diligently.

Stop Thinking, Start Doing

To begin with, you should always have a plan. At some point you must stop thinking about it and just start uploading your videos. It isn’t a test where you only get one chance at it and that’s it. You can always keep coming up with new ideas and surpass yourself each time. At the beginning though, you must get over the starter’s blues and just go ahead and upload the first video.

Knowing Your Market

You must have a basic strategy mapped out before you get on YouTube and start marketing your products and services. You must identify your market, know who your target audience is and find great ways to get their attention. There are so many videos on YouTube and you must find a way to stand out.

Evolve Continually

You are on YouTube to promote your business. You must therefore learn the art of continuously evolving. You don’t see the biggest brands airing the same advertisement on TV through the years. In fact, ads are reinvented almost every few months, even on TV these days. In the world of internet, this reinventing must take place all the time. You must keep coming up with new and engaging content every week or every month.

Make it a point to educate yourself about the latest in the field of YouTube marketing. Refer to sites like YouTube Creator Blog and New Media Rockstars. Remember that your views and subscriptions will certainly see a dip if you stop learning and implementing new tricks.

YouTube can be one of the most effective video marketing channels ever. You just need to play your cards right.


Posted in: Audience, Online Video Ads, Online Videos, Video Marketing, Video Production

OrabrushIf you have had apprehensions about how much your business would benefit from a social video campaign, you should hear the Orabrush story. This little piece of equipment useful for cleaning your tongue had significant trouble launching in the market. Its founder, Dr. Bob Wagstaff struggled for 8 years and spent tens of thousands of dollars on TV and print infomercials but they just didn’t pay off. In fact, spending $40,000 on a TV ad campaign only helped sell 100 pieces. Needless to say, it was a huge failure.

Social video campaign

What changed for Orabrush? What turned it into a product everyone wants and sold million of pieces in over 114 countries? A $500 social video campaign on YouTube! That’s right, the Orabrush YouTube video about bad breath and how Orabrush helps fight it has garnered a whopping 35 million views, with 116 million subscribers. Orabrush is selling like hot cakes.

When spending $40,000 on TV ads didn’t work and Orabrush just wouldn’t take off, Wagstaff asked the marketing class of a business school for suggestions. One of the students, Jeffery Harmon suggested an online ad campaign. Harmon is the man behind the video that has gone viral on the internet.

He created quite a simple video – a funny guy explaining what bad breath does to him and just how awful it can be. He addresses a common problem a lot of people face, in a funny, humorous way. That is what captivates the audience. The story doesn’t end there though. The video campaign explains how Orabrush can help fight this problem, keeping your breath smelling good all day and all night. It then goes on to offer a free trial to the interested customers. The approach worked! The video was widely viewed by millions, and made an instant connection with everyone who watched, sending them straight to place an order.

Great feedback

The response to the video has been phenomenal. The video grabs people’s attention by addressing a prevailing problem and offers an instant solution too. All businesses have a lot to take away from the success story of Orabrush. With YouTube becoming the second largest search engine, social video is the best way to market your business and clock in unmatched sales. So if your signature product has been ready for that million dollar sale mark, let Kicker help you make that winning video that will give you the launch you have been waiting for.

Take a look at their YouTube Channel!

Posted in: Online Video Ads, Online Videos, Video Marketing

Increasing Traffic on Your Tree

If you still haven’t taken notice of the benefits of using Pinterest, it’s time you thought about it very seriously. Pinterest is currently the fourth largest traffic driver, coming closely after Google, direct traffic and of course, Facebook. Also, interestingly, it has been seen that the regular users of Pinterest tend to shop and spend a lot more often that those on any other social networks. And, apart from the large number of pictures being posted, there are now an increasing number of videos too. This is where your money lies.

Pinterest recently removed the ban they had on commercial and business accounts. This way, merchants can now endorse and promote their products and services on Pinterest, making it an exceedingly exciting platform for optimized video content marketing. Now that this avenue holds so much potential, it wouldn’t hurt to know some exciting ways in which you can utilize Pinterest to increase your brand awareness and boost visibility.

 

Include ‘Video’ In the Board Titles and Pin Descriptions to Get More Views from Pinterest

Needless to say, Pinterest is still a site primarily featuring images. In such a scenario, getting your video to stand out can be a bit of a task. Adding the word Video organically in the board title and the descriptions can help. In fact, any SEO best practices to optimize the description and titles are always welcome.

Backlinks in the Pinterest Description Field Helps

Please remember that clicking on the video will take the pinner to YouTube or Vimeo, and not your site, even if you have put up the video there. That is why you must always add a backlink in the description area if you wish to have the pinner visit your site. Also make sure you keep the description and the title as interesting and captivating as possible, to entice the visitor into clicking on it.

Include a Pinterest CTA on Your Landing Page

If you have activated the icons for Facebook and Twitter on your landing page, how can you leave the third largest social network behind. Pinterest makes it really easy to include a dedicated icon on your landing page’s CTA. Make sure you use this great feature.

Create Compelling Content As Well As Sharing Good Content

One of the biggest things about Pinterest is ‘Repins’. So, apart from promoting your own quality content, you must share good content from others as a way of increasing your social presence. Of course, the necessity of creating your own informative and engaging content cannot be stressed enough.

Have any more questions regarding video marketing? Kicker can help! Leave us a comment or contact us today!


Posted in: Online Video Ads, Online Videos, Video Marketing, Video Production Tips

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