How to edit professional videos on your iPhone?

In recent years, the technology around smartphones has developed very quickly, and from simple phones used to call friends and family, we have moved on to a tool that also allows you to take pictures and videos of very high quality. The latest models that came out in 2020, offer several cameras built into the phone, allowing you to shoot videos in 4k, which was then reserved for professional cameras. A growing number of devices such as phone stabilizers are being sold, for a clientele increasingly looking for ease and speed to film their vacation memories or their daily life. So, for those who have a phone capable of filming and producing quality content, here are the essential tools to edit your videos in no time! 

  1. Adobe Premiere Rush

Premiere Rush is the video editing application provided by Adobe, the specialist in editing software. This service is extremely complete and offers a range of tools for your creations for which you can manage several video and audio tracks. This makes it easy for regulars to find their marks and even synchronize their projects with the computer version of Adobe Premiere.

  1. Quick

Quik is the video editor designed by GoPro, which obviously has certain know-how in this field thanks to its famous cameras. It’s one of the easiest applications to use, even the most novices will be able to use it to assemble clips, add music, text and effects. And we love it, because it is free.

  1. Inshot

The InShot application also offers very simple functions and many filters and music for clean and fast editing that will be of the most beautiful effect on your social networks. A great application for TikTok professionals, you’ll love the templates already in place. 

  1. Artisto

Finally, for artists, here is Artisto! This app allows you to transform your videos with effects inspired by works of art. It’s an application that’s easy enough to use and perfect for creating original renderings.

All these applications are available on Android and iPhone, downloadable on Apple Store and Google Play Store.


Posted in: Online Videos, Video Production

Choose the right camera

Do you like photography as well as recording videos? You’ve been at it for a while and you want to invest in a new camera or get an even more powerful camera? You are at the right place to answer all your questions! Such an important investment requires a lot of thought in order not to be disappointed with your first purchase… So follow the guide!

  1. Do you prefer photography or videography?

Depending on the activity you practice the most, it is important to choose a camera that will meet your needs. Sony cameras are very well known for making very good quality videos, in addition to being lightweight and easily transportable, for your travels for example. As for the Canon brand, it is famous for its cameras offering all the qualities and settings recommended for a photography pro.  

  1. What will you photograph?

Depending on what you are used to photograph as well, you will have to choose the right camera and the right lenses. If you are more accustomed to portraits, landscape pictures, or microphotography, do your research according to these characteristics. For those who like to take pictures at night, for example, you will have to choose a high enough number of iSO to take your pictures!

  1. What is your budget?

We often forget this, but buying a new camera is above all a question of budget! Indeed, the more you look for a model capable of beautiful things and we a lot of features, the more you will have to put the price on it. Of course, it is not a question of throwing away all your savings to buy the most expensive camera, but you will have to expect to pay no less than 500 dollars if you want to invest in a quality product!

  1. Do you want to upgrade your camera later?

If you want an entry-level camera that will give you the option of adding more components or upgrading later then the best option for you will be either a mirrorless camera or a DSLR. A compact camera with a fixed lens will not give you any future options. But generally, mirrorless cameras and DSLRs will allow you to upgrade and get new lenses, add filters, etc. So if you want to start small and add-on as you learn, choose one of those options.

Posted in: Camera and Editing Services, Online Videos, Working with a Video Production Company

Adobe After effect
Adobe After Effect

For those of you who are used to using the Adobe suite, you’ve probably heard of the After Effect software, which allows you to add special effects to your videos. Indeed, for those who are used to video editing and who are beginning to master Premiere Pro, the next step would be to be able to add 2D or 3D effects in your footage with the help of After Effect. Even if learning to master this software is completely different from learning editing software, you will still have fun learning new skills! So here are the basic few things you could learn using After Effects: 

  1. Create Pixel Art

Have you always dreamed of doing Pixel Art? Several tutorials are available on platforms such as Youtube or even on blogs specializing in video production so that you can make your Pixel Art step by step to spice up your videos or video transitions. 

  1. Transparent background

You always wondered how you could create export transparent background videos? Whether you are a vlogger or you regularly post content on your Youtube channel, you may often need to integrate content with a transparent background, such as your channel’s logo for example, or video animations or 2D or 3D animations. After Effect will be helpful for that!

  1. Motion Tracking 

Have you ever heard of this tool? Motion tracking is a special effects technique that consists in analyzing the movements and trajectories in a video image, in order to apply them to a new graphic element that will be integrated in the same image, typically a title, another image or a 3D animation. Essentially, It can really up the value of your projects and is great to add to client videos, so it’s a must to add to your list!

  1. 3D animations

Remember the colorful video clips of the singer Mika? Do you want to make transitions in the same style? Nothing could be easier with After Effects! Animation is a process that will take you a little time to learn and realize but it’s really worth it when you see the result.

Now all you have to do is download the software and have fun with all these new features. Don’t hesitate to look for tutorials on Youtube that will help you to achieve your goals 😉

Posted in: Online Videos, Video Production

Final cut pro
computer using final cut pro

Whether you’re just starting out in video editing or you’re already an expert in the field, you’re probably wondering what’s the best video editing software you can use for your future projects. The best known and most widely used software on the market so far has been Adobe Premiere Pro, but lately, Apple has released its own professional video editing software, which is Final Cut Pro. So if you are struggling to choose between the two software, and you don’t know which one is best for you, keep reading!

  1. Adobe Premiere Pro

Pros: First of all, this video editing tool can do much more than just basic editing, but it can also be used to adjust the colors, tune the audio, or add special effects to your footage. Basically, moviemakers usually use this software because of its wide range of options and fine quality. It can be supported on all platforms, from windows to OS for Mac, so you won’t have to switch your material to use it. It is widely used over the world, so it is very easy to have access to many tutorials on Youtube if you are stuck at some point or if you want to improve your basic skills. Finally, Adobe Premiere is a team alliance software, which means that any team member can access any of his member’s files to share and edit it.

Cons: To start with, although it is a powerful software, sometimes it is not understandable and easy on the ground level. It also disappoints with slow performance if you need to work on high-resolution like 4k. Finally, it doesn’t support VFX effects and it suffers slow rendering. 

  1. Final Cut Pro


If you are looking for a software to quickly edit your footage on an easy-to-use platform that doesn’t require a background in editing, it will be perfect for you. You will be able to create stunning videos in no time because this software includes VFX effects, it allows the user to edit videos using multiple cameras, it works on Real-time effects and graphics, and it is a more economical option since it costs a one-time purchase.


Like we’ve said before, the major negative point about this software is that you absolutely need a Mac to download it. It also doesn’t work on a network, which results in a lack of regular updates on the software, and it suffers from a few basic compatibilities as well as format issues.

Posted in: Online Videos, Video Production Process, Video Production Tips

Zoom conference

Even before the onset of this global pandemic, we were all more or less familiar with having to conduct job interviews by videoconference. In recent months, it has become the norm for everyone, we spend all our time (professional or personal) in front of a screen in order to communicate. Since this is the case, we have some professional advice to give you to master the art of video interviews, so that you can give the best of yourself, from a distance!

  1. Make yourself comfortable

First of all, try to make yourself as comfortable as possible. You start off with an advantage since you’re doing the interview from the comfort of your own home. In order to be as comfortable as possible to talk to your interviewer, try to prepare your set up well in advance, take the time to make yourself a hot drink such as tea or coffee, which will make you really comfortable. 

  1. Prepare your speech

As with all interviews, it is important to prepare in advance. Just because you do it through a screen doesn’t mean you can go freestyle. Take the time to prepare your hiring speech, and repeat out loud your main arguments. You can also write them down in a file on your computer so that you have them in front of you during the interview, but don’t let that distract you. 

  1. Choose the right spot

It only takes 5 seconds for someone to judge the first impression of you. Knowing this, take the time to settle down properly in a place where you won’t be disturbed, and which is representative of your image. If you want to stay professional, avoid a fake background that represents a beach or a galaxy, it takes away credibility right away. If you are filming yourself in your house, think about tidying up your living room or bedroom, it may seem a detail but your interlocutor can easily transpose the condition of your house to your professional skills. 

  1. Pay attention to the lighting 

Again, it may seem like a detail, but paying attention to the light you use for your videoconference is crucial. Favour natural light, such as from a window for example. If you have no choice but to film yourself at night, remember to put as much light as possible on your face so that you can be seen properly. YouTubers often use a ring light to get a very professional look. 

Posted in: Audience, Online Videos

script for your next video

As a content creator, it is sometimes difficult to find ideas to innovate and post inspiring content. Since the birth of social networks and the digital age, we see more and more content being duplicated and picked up by thousands of users, and to stand out from the crowd you need to create original content to enhance your brand. Knowing that video content is the most popular and most appreciated by the online community, it would be interesting to integrate this type of content into your digital branding strategy! In order to create and produce high quality and eye-catching videos, the first step is to think and write a script. To do so, you need to brainstorm with your team and try the following tips: 

  1. Do some research

Doing research is always a good idea to find inspiration for your projects. Try to look at what the competition is doing, without stealing ideas or copying their content. Youtube can be a good database for videos, you can search for the most popular “tags” of the moment for example. 

  1. Get inspired

Inspiration also comes from discussing your project as a group! Indeed, when we brainstorm with two or more people, we always have more ideas that come to mind because of our different life experiences or our cultural differences that bring a breath of fresh ideas! Don’t limit your creative process by giving yourself a fixed time to come up with ideas, it can take hours or even minutes… Let your imagination run wild 😉

  1. Check some tutorials

You can also watch tutorials on different platforms, be it video editing tutorials or creative process tutorials, seeing videos directly can push your imagination to visualize a very precise script for your next video. Simply watching tutorials to make transitions between certain scenes can inspire you. 

  1. Listen to music

Listen to music folks! Music has been inspiring us for decades, whether it’s for writing, photoshoots, movies, or simply to make our emotions vibrate… Music can set the major tone for your next video and you’ll already have the movie ready in your head!

Posted in: Getting Ideas, Online Videos, Video Production

hard drove storage
How to choose between Cloud or Local Storage for your video projects?

When you start creating a new video project, it’s important to start off on the right foot. To do so, you will need to think about two important things that a video editor should never neglect: the organization of your video project, and the backup of your files. Those who have already done video editing know very well that if our adobe project is not properly organized from the start, it can quickly become a real nightmare. It is therefore important to back up the raw files, but also to make a backup of the project file even if it is not finished yet. To do this, there are several storage solutions, which we will discuss in the following article. Let’s get started!

  1. Storage on the cloud

Cloud storage is said to be one of the safest ways to store your files. It’s incredibly convenient and, for the most part, a plug-and-go situation. There’s the initial setup that can be a little tedious, but after that, there’s no real work. It’s reasonably priced, and if you need your files physically, you can download them (this can take a very long time) or a drive can be shipped directly to you. Another great thing about cloud storage is that you access it from anywhere. Say you’re editing on the go and your laptop or portable drive goes funky. Just download the files you need from anywhere with an internet connection. Problem solved.

  1. Local Storage

Local storage has its advantages, as well. First and foremost, it’s physically with you and there’s a certain comfort in that. Hard drives are quick to get your hands on and easy to find in larger sizes. They don’t rely on an internet connection to access your files, which can come in handy if you’re somewhere remote. But it also comes with disadvantages: Hard drives are physically at risk. They can be lost, dropped, damaged, melted, stolen, water damaged, infected with a virus, and so on. Beyond the fear of losing data, hard drives that are fast and have a large capacity can get pretty pricey, especially when you’re filming in 4K or 6K.

As you can see, footage archival can easily make or break your business. Knowing your options and securing your files across various platforms, as well as physical hard drives, is an excellent way to ensure your small business is safeguarded against data loss. There are tons of options available to you for protection — try them out, see what you like, and find what fits best for you.

Staying organized with the structured side of your business will give you more freedom to be creative and serve your clients!

Posted in: Online Videos

Nowadays, the creation of content, and particularly visual content, is becoming an increasingly important part of corporate communications strategies. With the increasing use of social networks and cell phones, it has become essential to create content that is easily accessible to mobile users. Studies have shown that most people prefer video content on their news feed, and that these videos get more engagement and attention. This is one of the reasons why it is important to consider the use of subtitles in these videos, and it is also important to consider the users with disabilities, such as being deaf for exemple. Text messages have also made their way into films and TV, which changes the dynamics for filmmakers — how to show a text message exchange in a way that doesn’t bore the audience. Let’s take a look at all the ways to use text on your videos:

  1. Text on screen:

The first and probably most popular way to show a text message exchange is to shoot the phone itself. This is also how a lot of filmmakers show emails when the need arises. 

Another common work-around is to take the text and put it next to the character, so that the messages appear in bubbles beside their head or body. This is an improvement in some ways (you can see the character’s reaction and the text in the same shot), but it shares a specific disadvantage with the “shoot the phone” method: It instantly dates your footage by revealing the generation of the device being used — and displaying ten-year-old iPhone graphics is a sure-fire way to take viewers out of your scene.

Credits: Jane theVirgin
  1. Display unfiltered text on screen

You can also use the method popularized by TV shows like Sherlock: display the message on the screen in plain, unfiltered text. This has a dramatic advantage for your footage and it gives it more dimension. If you’re going to go this route, you’ll need to plan carefully; for the text to be effective and readable, you’ll need to frame and light your shot in a way that creates sufficient negative space, as shown in the following picture.

Credits: Sherlock Holmes
  1. Subtitles

Subtitles on videos are quite common and are not reserved only for TV series or interviews. More and more videos on social networks are subtitled to allow users to watch the video without having to turn on the sound, such as when viewing the video on public transportation. It’s a classic way of doing things, but it’s very effective!

Credits: Brut 

Posted in: Online Videos, Video Marketing, Video Production

Camera stabilisation
Why you should absolutely invest in a camera stabilizer for you videos

When it comes to working as a filmmaker for a living, or if you are passionate about creating video content, there are a few must haves that you should absolutely consider investing in, and one of them is a good stabilizer. Nobody likes footage that doesn’t look professional and a lack of stability on the image can immediately take away the quality of your content. Stabilizers are the one piece of equipment that is a cinematic Swiss Army knife because it can produce a range of different shots from Steadicam- to slider-style. Here are a few things to consider before you buy one: 

  1. Consider your budget

Probably the most important question, is the question of budget. Just like any other equipment that you have to purchase, you need to make sure that you budget appropriately for it. You should know that the heavier the camera load-out, the more expensive the stabilization rig will be. The price range will depend also on the brand you are choosing, and also the model. If you don’t have the budget to invest in some powerful gear for now, you could still invest in a stabilizer for phones, it’s a cheaper version and you can shoot some pretty decent footage with it. 

  1. Consider the heaviness of your camera

As mentioned before, this is going to be a very important question that you need to answer as soon as possible. Knowing the weight of your camera load-out will determine how much you need to spend for stabilization, as not all stabilizers can accommodate heavier amounts of weight. Cheaper stabilizers can handle lighter camera loads, while the more expensive stabilizers like the MoVI M15 can handle up to 15lbs of camera load, which should cover a number of higher-end cameras. 

  1. Choose the right settings

You’ll want to also make sure that you know exactly how long the setup time is for each stabilization option. This is important information to know… you don’t want to waste shooting time trying to set up your stabilization option. Also, you’ll want to know how compact the stabilization option is as well.

  1. Learn how to use it

Finally, you have to understand that whatever you purchase, there is an art to using the device. So no matter the quality of your device, if you don’t know how to use it, your videos won’t be as pretty as you wish they were. There are plenty of Youtube tutorials that will help you achieve your goals, whether it’s for vlogging, travel or business videos.

Posted in: Online Videos

Filming yourself
Pro tips for filming yourself

As a blogger, influencer, or even content creator, it is important to know how to film others to create quality videos in order to promote a good brand image. But what about filming yourself? It is just as important to be able to create quality video when it comes to creating short videos that you will then post on social networks, or even longer videos such as live videos or Youtube videos. There’s a real art to filming yourself correctly, which can require practice to master. So let’s dip into the main tips to help you improve how you capture footage of yourself !

  1. Use the right camera

Buy the best camera you can afford and look for a camera that has a flip screen so you can see what you look like as you speak. Alternatively, you can purchase an external screen that’ll easily connect via HDMI. If you’re off on an adventure, you could also invest in a GoPro. They’re waterproof and can be attached to anything. These days, you want a camera that films at a resolution of at least 1080p, but 4K is definitely not essential. Also, there’s nothing worse than wobbly footage, so you must put your camera on a stable surface, but if you have a budget, definitely invest in a good tripod.

  1. A quality audio is a must

Audio makes up fifty percent of the overall quality of a video. If your audio is rubbish, your video will most likely be rubbish. It’s also worth letting audio factor into your decision of where you film yourself. Excessive wind or background noise can ruin your footage! Search for a time and place that’s quiet, like a studio or an office. 

  1. Think about the lighting 

If you want your image to look fantastic on people’s screens, then you need to carefully consider the light you film in. Make sure you don’t stand with a window behind you for example. If you want to control your lighting then it’s better to film inside, using lights specifically created for this purpose. The right setup will create a softer light, stopping you from getting harsh shadows that can ruin your image.

  1. Be yourself !

Try to relax when filming yourself. It’s worth practicing first and accepting that it might take time to appear confident on camera. Just because you’re not immediately into it, doesn’t mean that you won’t find your groove eventually. It is also important to be authentic on camera when filming yourself ! Don’t try too hard to look like someone else, just be yourself and start recording !

Posted in: Online Videos

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