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Using videos as a marketing tool is a great way to drive sales or bring awareness to your brand. Videos send a clear message to your target audience while being interesting and effective, while boosting conversions and sales. In addition, posting videos on your website or on social media will also help you appear on search engines, which will also help you drive sales and boost engagement.

Want to post some video content on your business’s social media but don’t know where to start? Here are some video ideas that every business should post for more engagement.

1. How-to videos

Showing your audience how to use your product or how it works is a great way for them to discover your business. Film a step-by-step video to explain key features of what you are selling.

2. Testimonial videos

Testimonials are a great way to build trust with your target audience. A lot of customers will search for testimonials when they visit your website. It’s a good way to show them that what you are selling will work for them. 

3. Brand/culture videos

These types of videos are great for showing what your brand stands for. It’s a moment where you can share your business’s values to your audience and connect with them.

4. Product demo videos

Product demo videos will help you drive your customers to complete their purchase during the buyer’s journey. Ultimately, the goal is to show what they expect to receive by purchasing from you and to show how your product works. You could film an unboxing video showing what the package looks like.


Posted in: Audience, Getting Ideas, Making Decisions, Online Video Ads, Online Videos, Video Marketing, Video Production, Video Production Process, Video Production Tips

Both smartphones have excellent features and capture beautiful pictures and videos. Ultimately, is one better than the other in terms of camera quality? Let’s compare their features.

1.     Samsung Galaxy S21 Ultra 5G

Released in January 2021, the Samsung Galaxy S21 Ultra is one of the best camera phones on the market. It has the highest resolution possible on a Galaxy smartphone with 8K video, perfect if you love to capture moments on video. One of its new features is the use of AI to better separate the subject from the background on its Portrait Mode.

Camera features

·      8K video  – Highest resolution

·      Portrait Mode – Studio-like Portrait mode and provides ideal lighting

·      Wide Angle Camera – 108 MP, captures so much detail

·      Night Mode – the Bright Night Sensor captures clear images in low light, with bright and vivid colours

·      100x zoom range

2.     Apple iPhone 12 Pro Max

The Apple iPhone 12 Pro max is also one of the best camera phones on the market right now with its 12 MP sensors and its three camera unit. Compared to the older models, the new iPhone 12 series all have 7 elements lens and a larger f/1.6 aperture which means brighter images and less noisy/blurry images in low light. The iPhone 12 pro max’s main camera also has a sensor-shift optical image stabilization, which makes more stable videos and photos. One of its new features is the LiDAR scanner which brings pictures to focus faster in low light situations.

Camera features:

·      4K Dolby vision recording – 60 times more colours

·      12MP front and rear camera system: Ultra Wide, Wide and Telephoto

·      Night Mode portraits – gives vivid colour and on the wide angle camera

·      Portrait mode with advanced bokeh and Depth control

·      Smart HDR 3 provides more detail in every situation

·      5x zoom range

Final Thoughts

Both phones have excellent cameras. If you are looking for the best camera to capture videos – the Samsung galaxy S21 Ultra is probably your best choice. Galaxy S21 also has a better zoom than the iPhone. On the other hand, The iPhone 12 Pro Max takes excellent pictures and provides more realistic colours and white balance than the Samsung Galaxy S21 Ultra.


Posted in: All Posts, Camera and Editing Services, Making Decisions, Online Video Ads, Online Videos, Video Marketing, Video Production, Video Production Tips

Video Director

There is a lot that goes into making a video production. The person who oversees the filming process, known as the Director of Photography (DP), has to work with the director and camera crew to capture all of the shots needed for an entire film or commercial.

This article will tell you everything you need to know about working with your DP to get those perfect shots!

  • Before you get to set, fill in your DP about the project thoroughly. They love a good script. Talk it out ahead. Discuss the gear, and how you want to shoot the story. Don’t leave it up to your Line Producer or Production Manager to do a debrief. You know the story.
  • If you need to scout and you can afford it, take your DP. Take the pressure off and do as much with her before you get to shoot day. Your team can carve out time to talk out concerns and what’s working while scouting. He knows how to work with daylight, and where and what time you can shoot, especially if you’re outdoors. He’ll be happy to get ahead of the shoot day too (and get paid), and have a sense of what he’ll need to pack. Sometimes photos and videos aren’t enough.
  • Make that shot list tight. If you know the script, you know the shots. It’s okay to have more B-roll than you may be able to accomplish. Prioritize the must-haves. Anything extra will be bonus!
  • Set the tone, that’s your job. Everyone wants an easy-going set. It doesn’t mean you aren’t working hard. Make it enjoyable no matter what needs to be done for the day.
  • Be sensitive—he’s an artist too. You want him off sticks, but have you noticed he’s been handheld since 9am? Be mindful of the physical impact of filming and the strength required.
  • A pro-DP wants and cares about your feedback. They want the praise and they want to have input. Give them both. When you have a difference of opinion, keep it professional. If we didn’t vibe, it simply wouldn’t go well for anyone. Remember, it’s about the product. Stand firm in your direction, but be kind and stay cool. This matters as a leader on set, as well as for your reputation.
  • Look out for your DP, down to the tiniest crumb. A hangry DP isn’t cute. Feed him well! It may sound like a small detail that you’ll remember, but catering is king. Give him and the crew enough time to eat. Let them decide if they want to get back to set earlier. Keep him hydrated and caffeinated, if he needs it.

The more compassion and respect you show the DP, the greater the synergy between you until the moment you bump elbows and wrap out. The manifestation of a solid collaboration and deep connection is your gorgeous, smart footage that’s ready to head to post!

Source: https://www.premiumbeat.com/blog/working-with-director-of-photography/ 


Posted in: All Posts, Camera and Editing Services, Online Videos, Video Production, Video Production Tips, Working with a Video Production Company

Beautiful Girl listening to music

Music is one of the most important aspects to consider when making a video. While there are plenty of websites that offer royalty-free music, it’s not always easy to find the right track for your project. Royalty-free music libraries have been around for a long time now, largely due to the digital revolution that has democratized independent filmmaking and brought the elusive content creation world to people everywhere. The music industry is a tough business with lots of players and lots of options. There are many different platforms for creators to choose from when it comes to licensing their creative content, each with its own benefits and drawbacks. For instance, some platforms offer low prices, but only allow the creator’s project or film to feature that company’s song. Other platforms may not be as affordable but will give you more freedom over what you can do with your work once it has been licensed.

Creators need to carefully consider the pros and cons of every license they’re considering because each platform is uniquely tailored towards creatives who have specific needs in mind – whether those needs are budget-friendly pricing or the ability to use any part of a track in your work. Here are the important things to remember about the two biggest royalty-free music platforms: AudioJungle and PremiumBeat: 

  • Music Licensing 

For both platforms, you will have the choice between a regular monthly subscription, with a certain number of “free” downloads. Alternatively, you can buy the music on an occasional basis, if your projects are spaced out over time. However, you have to be careful with the use of this music for your projects. If it is a commercial project, you will have to pay more for the rights of use, because it is a video that you will monetize. 

  • Music Search

Depending on the platform, you will have the music organized in different categories: Genre, Mood, Beats per minute, Duration, Instruments, Lenght, Vocals… Filters help you to get the most out of your favorite royalty-free music platforms. Consider all of the available options and find the one that works best for you!

  • Music Quality

It’s hard to compare one royalty-free music platform to another. They all have different ways of defining quality and of bringing it to their libraries. By learning about what these platforms think is quality and how they want to deal with users, you’ll be able to see what kind of relationships each wants!


Posted in: Online Videos, Video Marketing, Video Production, Video Production Process, Video Production Tips

You know what they say about assumptions, right? Well if you feel like video isn’t the right option for your business, then we are going to have to disagree. There are so many and common misconceptions that could be holding you back from this amazing tool. So whether you’re reaching goals already or need a little help, branded video content can boost engagement, brand awareness, and sales – it’s worth giving it a second look! 

  • “Videos are too expensive”

Believe it or not, video is sometimes more affordable than written content. Video content isn’t just an affordable option, but it’s also one of the most effective. You can shoot a video from your smartphone that you can upload to social media sites in seconds. Even if you use a professional production company, the costs are far less than those for TV ads for example. 

  • “You can’t measure the success of your videos”

You may be wondering how to track your video’s performance. You can use built-in analytics on platforms like Youtube or Vimeo to see the number of views, likes, and shares you get. You can see how many people are engaging with your video and if they’re converting from what they see in the video. 

  • “We need professional actors”

Discovering the truth behind a company’s brand is important for the consumer. Customers want to know everything they can about your business, including what it means to you and how you live up to it. That includes real people, not just actors pretending to be who they are not. Companies with fake-sounding reviews are seen as untrustworthy and bland in comparison.

  • “We don’t have the time for this”

We get it; you’re busy. And that’s a good thing! Your team should be focused on attracting leads, closing sales and retaining your customer base. We’ll just add that investing some time in video production and distribution can help you realize returns that months of staff time, brainstorming, marketing materials and outreach cannot match.


Posted in: Online Videos, Video Marketing, Video Production, Video Production Company, Video Production Process, Video Production Tips

man recording with microphone

As a video producer, one of the most essential tools you can have is a good microphone. While camcorders are getting better and cheaper every year, microphones remain an expensive but important part of your kit that will make or break your videos. Choosing the right type of mic for your videos requires knowledge about what factors matter when it comes to picking out quality mics from bargain bin specials. Today, we’re going to take a look at some different types of microphones including lavalier, shotgun, and desktop options so you can find the perfect fit for your needs. In this article, we will answer the most common questions and clear up any confusion or misconceptions about what makes a good microphone for YouTube vlogging.

  • Built-in microphones

The built-in microphones on new phones are good enough to get the job done, but they’re not going to be as dependable as a microphone you purchase specifically for that purpose. Relying on these mics isn’t ideal, but they can absolutely work if it is all you have. 

  • Directional microphone

If you are like most people, chances are that a directional microphone is new to you. Quite frankly, it’s one of those products that almost always gets overlooked but can make a huge difference in the quality of your videos and audio recordings with smartphones and cameras. When making videos or recording interviews on your smartphone, for instance, there will inevitably be some mechanical sounds such as shutter clicks recorded alongside the actual dialogue. The sound of someone typing on their keyboard can also ruin an otherwise perfect video when they’re not supposed to be heard at all. Directional mini-microphones are probably the best bet for any content creators starting out. They record superior sound to built-in microphones and are usually very affordable. They are basically a miniature shotgun microphone, which mounts on top of handheld cameras or cell phones.

  • Stereo Microphone

Stereo microphones do what the name implies—they record in stereo. This means you’ll have two different channels of audio recorded at the same time, usually facing at slightly different angles. The sound recorded creates a similar experience to how we hear sound in person. The Zoom H4n Pro is a popular choice amongst video producers. It has four built-in microphones which are set to record in the XY pattern. This allows you to have two voices on one side and two on the other so that they can be separated when edited later (with some work).


Posted in: Camera and Editing Services, Online Videos, Video Marketing, Video Production

Cinematic looks for your videos

Hello there videography lovers! How are you feeling these days? Today, we are going to share with you all the secrets about filming, that gives the cinematic look every videographer is looking for. It doesn’t really matter if you have an expensive camera and gear if you don’t know how to use it, right? Most of the people who are starting on this journey think that the more they invest in a good lens or camera, the more chances they have to film good looking videos. The truth is if you know how to use a camera, you could shoot amazing short movies with your smartphone only. Whether you’re just starting out on the incredible adventure of making short films and vlogging videos, or you’re a professional who needs a little refresher, we’re going to share with you today the must-haves to shoot your videos properly. Let’s go! 

  1. Angles

There’s nothing more boring than a video shot from a single angle. Our advice here, is while shooting, try to these capture 4 different angles: a wide shot, a close-up, a portrait, a drone shot. Whether it is to shoot travel or wedding videos, it will give a more dynamic look to your video right away. 

2. Lightening

Lightening is a key component for a great video. The best time to shoot a video if you want that natural light and glow, is during the golden hours: meaning at sunrise and at sunset, so you can use the sunlight as a backlight. 

3. Depth in image

If you are looking for a cinematic look, you must absolutely give depth to your image. Depth is what will change entirely how your shoot looks like, and to achieve that, you must set an aperture at 2,8 at least, to get that beautifully blurred background. The second piece of advice we can give you to reach that depth, its to have two or three fields of view in your view. A shot with only an object or a person in the center is too easy. Try to shoot a foreground and background at least, so you can play around with it. 

4. Lenses 

The last piece of advice and yet the most important one! The choice of lens is one important step that you should consider before buying anything. Depending on what you like to shoot, you will need a different set of lenses. From wide-angle lenses (used to capture landscapes for example) to portrait lenses, the difference is huge. Inform yourself about this whole new chapter about photography and videography, because it will make a huge difference in your videos! 


Posted in: Camera and Editing Services, Online Videos, Video Production, Video Production Tips

Cinematrographer filming a movie.

As a filmmaker, you always need to keep up to date with the latest trends and tips in order to always be ahead of your time and your competitors. This can be done by talking to colleagues, taking training courses, or doing research on the internet. And with these uncertain times of pandemic, you have a lot of time to kill! So here is our list of Youtube accounts to follow to stay on top of the video trends. 😉

  1. Rob Ellis Channel 

If you are looking for cinematographic and dramatic effects on your videos, Rob Ellis is your guy. No matter the budget you’re working with or the gear you have, Rob masterfully shows you how to approach lighting and how light can affect the emotions in your scene. From quick tutorials to downloadable presets, he will teach you everything you need to know. 

Find it here

2. Sydney Baker-Green Channel 

 Sidney has a channel ranging from color grading tutorials, short films, and cinematography setups. For the aspiring filmmaker or colorist, this channel is superior in the fact that the information is one-of-a-kind and his presentation is immaculate.

Find it here

3. Flick Channel 

Felicia Smith is a talented photographer and cinematographer. She shares all of her secrets on her youtube channel, gives pro tips, and teaches you how to get confident on set. No matter if you’re operating the camera, a PA, grip, or just generally interested in filmmaking, there’s a lot to love here as there are videos covering almost everything.

Find it here 

4. PonySmasher Channel David F. Sandberg, who is an amazing director, also has his own youtube channel! From animation to visual effects, you will learn everything you need to know about film production. And if you are a horror movie lover, you might want to take a look at his videos right now.

Source: https://www.premiumbeat.com/blog/youtube-channels-for-filmmakers-2021/ 


Posted in: Camera and Editing Services, Online Video Ads, Online Videos, Video Marketing, Video Production, Video Production Tips

How to edit professional videos on your iPhone?

In recent years, the technology around smartphones has developed very quickly, and from simple phones used to call friends and family, we have moved on to a tool that also allows you to take pictures and videos of very high quality. The latest models that came out in 2020, offer several cameras built into the phone, allowing you to shoot videos in 4k, which was then reserved for professional cameras. A growing number of devices such as phone stabilizers are being sold, for a clientele increasingly looking for ease and speed to film their vacation memories or their daily life. So, for those who have a phone capable of filming and producing quality content, here are the essential tools to edit your videos in no time! 

  1. Adobe Premiere Rush

Premiere Rush is the video editing application provided by Adobe, the specialist in editing software. This service is extremely complete and offers a range of tools for your creations for which you can manage several video and audio tracks. This makes it easy for regulars to find their marks and even synchronize their projects with the computer version of Adobe Premiere.

  1. Quick

Quik is the video editor designed by GoPro, which obviously has certain know-how in this field thanks to its famous cameras. It’s one of the easiest applications to use, even the most novices will be able to use it to assemble clips, add music, text and effects. And we love it, because it is free.

  1. Inshot

The InShot application also offers very simple functions and many filters and music for clean and fast editing that will be of the most beautiful effect on your social networks. A great application for TikTok professionals, you’ll love the templates already in place. 

  1. Artisto

Finally, for artists, here is Artisto! This app allows you to transform your videos with effects inspired by works of art. It’s an application that’s easy enough to use and perfect for creating original renderings.

All these applications are available on Android and iPhone, downloadable on Apple Store and Google Play Store.

Source: https://www.frandroid.com/android/applications/top-applications/552598_les-meilleures-applications-de-montage-video-sur-android


Posted in: Online Videos, Video Production

Choose the right camera

Do you like photography as well as recording videos? You’ve been at it for a while and you want to invest in a new camera or get an even more powerful camera? You are at the right place to answer all your questions! Such an important investment requires a lot of thought in order not to be disappointed with your first purchase… So follow the guide!

  1. Do you prefer photography or videography?

Depending on the activity you practice the most, it is important to choose a camera that will meet your needs. Sony cameras are very well known for making very good quality videos, in addition to being lightweight and easily transportable, for your travels for example. As for the Canon brand, it is famous for its cameras offering all the qualities and settings recommended for a photography pro.  

  1. What will you photograph?

Depending on what you are used to photograph as well, you will have to choose the right camera and the right lenses. If you are more accustomed to portraits, landscape pictures, or microphotography, do your research according to these characteristics. For those who like to take pictures at night, for example, you will have to choose a high enough number of iSO to take your pictures!

  1. What is your budget?

We often forget this, but buying a new camera is above all a question of budget! Indeed, the more you look for a model capable of beautiful things and we a lot of features, the more you will have to put the price on it. Of course, it is not a question of throwing away all your savings to buy the most expensive camera, but you will have to expect to pay no less than 500 dollars if you want to invest in a quality product!

  1. Do you want to upgrade your camera later?

If you want an entry-level camera that will give you the option of adding more components or upgrading later then the best option for you will be either a mirrorless camera or a DSLR. A compact camera with a fixed lens will not give you any future options. But generally, mirrorless cameras and DSLRs will allow you to upgrade and get new lenses, add filters, etc. So if you want to start small and add-on as you learn, choose one of those options.


Posted in: Camera and Editing Services, Online Videos, Working with a Video Production Company

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