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Filming interviews can be tricky sometimes, especially if you feel more comfortable behind the camera rather than in front of it. Interviews can also be challenging because of all the factors that you have to take into consideration: all the technical aspects of the setup, such as the lighting, the camera angles, and making sure that every second are correctly recorded. Sometimes, we tend to think less about making the person we are interviewing comfortable, which is a key element for a quality tape. 

Here are a few tips to help you through that process:

1 – Start by connecting with your interviewees as soon as they arrive on set. 

You can achieve that by sharing a bit more about yourself, and about the project. Be honest about your expectations and give the maximum details about the shoot, which will help them understand what emotional reactions you are looking for. The more you give details about your project, the more they will be likely to articulate their answers towards what you want. 

2 – Always have your micro recording 

Even if you didn’t start the interview yet, you can start recording the audio before recording the video. While you are connecting with the person in front of you, the off-the-cuff audio can withhold very useful information!

3 – Smile and make jokes 

It is well-known fact that human beings get more comfortable and more relaxed when they smile and laugh. The same goes for you as the interviewer: smile, laugh and relax to put your interviewee at ease. This way, the person in front of you will feel in a safe environment where he or she can be him/herself. 

4 – Make their body language talk as well 

Depending on your interview set-up, the person you are interviewing may be sitting or standing. Both have their advantages when it comes to technical aspects such as lighting, but it may not be the most comfortable position for your interviewee. If you have to keep your interviewee in one spot, encourage them to use their hands as they speak. It helps them convey information and it certainly helps them be more expressive.

5 – Get them in a conversation 

Asking question after question is the typical interview process, but not always the best one. Instead, try to work from questions into conversations, because people respond best when they are in a conversation with another human being. It’s much more natural to explain ideas or processes to another person than it is to simply speak to a camera or a light.


Posted in: Online Videos

During a doctor’s appointment, it works best if the doctor can examine the patient in person to determine the causes of the symptoms. However, in a world where social distancing is the norm, some physicians have opted to give medical advice via video for the sake of both doctors and patients. A virtual doctor appointment may seem unusual and maybe ineffective, but it is a solution many are using and may keep using in the foreseeable future.

Although virtual healthcare and video consultations cannot take care of major medical procedures such as stitching wounds or delivering chemotherapy, it has a major role to play in modern health care. Let’s look at some of the ways it is benefiting the health care industry and patients.

Virtual health care prevents the transmission of diseases

Virtual healthcare is the administration of health care at a distance using email, virtual chat, text, or video. By downloading a virtual health app, patients can set up an appointment with a nurse, upload pictures of the infected or wounded area, and within minutes receive a video call from a doctor. This way patients don’t have to risk exposure by sitting in a room crowded with other patients who may have transmittable diseases.

Patients save money and time

Virtual healthcare also results in fewer ER visits and lower hospital admissions. Patients with severe syndromes who require frequent hospital visits for in-person appointments can consult doctors via video calls and only go to the hospital when it is absolutely necessary. They don’t have to take time off work, find childcare during their consultation, travel to a clinic, or pay for parking.

Even before social distancing, there were advantages to using video for medical advice. Many people live in small rural areas far from a full-service emergency department. If the patient’s case is seemingly minor, such as scraped knee or stepping on a nail, a virtual consultation can avoid a long trip.

Doctors can reach patients at any place and any time

Patients living in long-term care homes, correctional facilities, and remote Indigenous communities can also benefit from virtual consultations. Specialists from large centers can talk to them wherever they are if they have the right video software and a good Internet connection. The specialists can play a huge role in mental health assessment, treatment and supports.

Doctors see more patients and save time

The video consultations allow doctors to see more patients by moving faster between virtual visits. They also eliminate delays caused by delayed patients whether due to weather conditions, travel issues or patients being too sick to travel.

Some doctors may have patients who are unable to come to their clinics because of heart conditions or respiratory conditions. By sending staff members to their patients’ homes, the doctors can assess their patients remotely and later do a checkup via video calls.


Posted in: Online Video Ads, Online Videos

Online videos have been steadily replacing television as the way people get any kind of information, including basic information about businesses. If used correctly, video can be an effective marketing strategy tool that engages and delights audiences.

Let us look at some helpful ways to market video just like a fortune 500 company.

Customize your YouTube channel

A YouTube channel is not just a platform to watch the latest viral cat video, it is the world’s second biggest search engine, right behind Google.

To professionally present your company to your audience, start by customizing your YouTube channel. This means having a branded header with links to your other social media channels, have a channel trailer near the top that auto-plays when visitors arrive, and offer playlists by bucketing together liked-themed videos.

Produce educational content

Focus on making content that will educate your target audience. To keep the audience from tuning out it helps to make the videos entertaining as well.

Keep your audience’s search habit in mind when creating your YouTube video content since people do not limit themselves to YouTube in their searches. Google owns YouTube and often showcases video content above the number one non-paid website listing.

If your videos have a good ranking, they will be pulled from YouTube and appear in the featured snippet zero position spot above the top 10 website listings on Google. A featured clip will auto-start and stop at the exact section of the video that answers the question asked by the audience.

Incorporate videos on your website

To increase the chances of your videos showing up at the top of Google’s search result, add a video to your website, preferably near the top of your educational website pages.

If people take the time to watch your video it will reduce your website’s bounce rate, which is the percentage of people who land on one of your webpages then leave quickly without clicking on anything. If you have a low bounce rate, this will tell Google people are interested in your content. Consequently, Google may give you first page ranking in its search results.  

Get creative with your Instagram stories

Just like with YouTube, Instagram is a visual social media platform that allows you to post videos and images. By customizing your highlighted Instagram Stories, you are telling your audience a compelling story that will attract attention.

Instagram Stories are basically slideshows made up of photos and videos focused on a particular subject that is visible to followers of your account. They disappear after 24 hours, but highlighted Instagram Story can live permanently on your profile. They are like curated collections of stories your followers can see any time. In addition to text, video, or photos, you could include a link to a specific webpage on your company’s website if it is relevant to the story.


Posted in: Online Videos

Schools have had to shut their doors because of the global pandemic, but the education process must continue. Many educators are therefore turning to virtual teaching to reach their students at home.

Unfortunately, some teachers are more accustomed to teaching in front of a group of students while writing instructions on a whiteboard. They have limited experience teaching in a virtual environment and must adapt quickly so their students are not left behind.

This situation is having parents worry about whether their children will be able to finish the school year or if they will even be able to graduate. Although we are not quite yet living in the world of Ready Player One, virtual technology is offering solutions to these problems.

Virtual classrooms are the new norm

Video tools like Zoom allow teachers to deliver live lessons to their students. However, there is still the issue of teachers being able to maintain control of their students or accommodate their schedule if they have limited access to the home computer.

A solution to these issues is the video platform Vidyard, which allows users to host, record and share videos with no expertise required. In response to the pandemic, it has released free early access to a new video messaging tool to help users stay connected with their team. This allows teachers to communicate with their students whenever they need and record teaching videos.  

Benefits of teaching in virtual classrooms

By using on-demand video, teachers can easily create video content from their web browser. They can also give more verbal and visual guidance, and curate a video playlist of content that focuses on bits of information that add variety to difficult lessons. Another benefit is flexible sharing options for recorded videos that let teachers post assignments and video lessons or share videos directly with students and parents via email.

For students, this tool allows them to watch the material whenever they want. They can also watch at their own pace with speed control.

How schools can use video for communication

Until the world returns to normal, live video or video messages allow schools and districts to provide timely and efficient messages to their teachers.

Video allows schools to keep communication channels open by sending recorded video announcements and updates, delivering formal training sessions, sending personal videos to share knowledge, and record tutorials for the best practices associated with distant education. For any teacher worried about the wrong video being accessed by the wrong person, video security controls ensure only the intended audience will have access.


Posted in: Online Videos

A woman food photographer in the background leans down to take a close-up, in a modern kitchen, of autumn fruits and vegetables - mushrooms, garlic, rosemary, and cranberries.

Food, whether cooking or eating it, can bring people together. Video and photography websites have allowed all would-be chefs to share their kitchen skills for a global communal experience.

With the need to consume food at home growing every day, along with the need to watch videos online, lets have a look at the top video food trends of 2020.

Show off the texture

A food’s texture enhances its appeal by offering dimension, contrast, details and by adding a fun and surprising element. A good way to highlight a food’s texture is by showing condensation for beverages such as sparkling water. It can also work for seaweed, edible flowers, or dehydrated powders.

Baking

Professional food websites have led a growing number of home cooks to try their hands at baking. The focus of these step-by-step instructional videos is to demystify the baking process while offering visuals cues for cooking indicators.

These videos focus on the instructional micro-moments of baking and on details while offering a clear context. They can be used to illustrate how to make bread, sourdough, tea loves, scones, and pastries.

Fermentation

Fermented foods such as sauerkraut, kimchi, tepache, and koji are becoming common kitchen ingredients. Fortunately, the fermentation process is very visual because it can add texture and details to your videos. You can also add an audio element if you record the “burping” fermented food sometimes release.

Your video could also trend under “science” if you explain in detail what is happening during the fermentation process.   

Takeout Culture

Even before going out to a restaurant became a health risk in 2020, takeout culture was already becoming more and more popular. Consumers can order food through a variety of delivery services, a trend that is expected to grow in years to come according to statista.com.

This trend can be captured on video by showing the safe, friendly, and responsible delivery of food.

Travel Although flying is off the table for the moment, it is still possible for consumers to experience global food through videos. Without leaving the safety of your home you can learn how to make Taiwanese beef noodle soup, Mexican Tajin, or Japanese teriyaki. These videos should focus on the specific ingredients that make these international dishes stand out.


Posted in: Online Videos

The need to work from home is now more present than ever, which is proving challenging for any business that wishes to make team building activities. Fortunately, it is still possible for a group of people to see each other and enjoy team building activities by using video software. Here are some creative ways to keep your employees engaged and connected using some well-organized Zoom calls.

Help your team members get to know each other

Video calls can be used for all aspects of a business and not just to organize formal work meetings. You can organize activities in which employees show off some of their home life such as their work area, their cooking skills, introduce their pets or any other interesting details that helps the team feel connected. One way to keep everyone engaged is to have different team members lead fun games during the meetings. Employees can then stay focused and have a laugh together.

Introducing new team members

Instead of just saying their names and their work experience when new employees join the team, have them share some fun facts during an introductory video so they can each highlight their particular personality. This way people will not be having the same first conversation every time a new person comes onboard, and the employees can relate to each other through fun conversations. 

Just relax and have some fun

Michael Scott of TV’s The Office would be the first to encourage having some fun in the workplace and this would be one of the instances where he would be right. Human resources company CIPHR has found that happy employees are more productive and healthier. One way to make sure employees are having fun each week is to host social Zoom calls hosted by volunteer team members. During these calls you can host dance parties, organize indoor competitive sports tournaments, or host a discussion on whatever show everyone is watching, whether it is The Mandalorian or Stranger Things.

Whatever you choose to do, these activities should be inclusive and allow everyone to participate. For parents this could be a way of keeping their children entertained, and for anyone else it could be a way to keep their social life active. These stress-free activities will keep your team socially active, happy, and unified.


Posted in: Online Videos

How do you get the most out of your video marketing efforts to make the ROI worthwhile? There are various strategies to doing so, but a few key tips can make all of the difference for most videos created today. To get the most bang for your investment, consider these ways to maximize ROI on video marketing.

Define Why You Are Creating Videos

Video marketing has gotten a lot of attention over the last few years because of how profoundly beneficial it can be. However, to make it profitable, you need to know why you are doing it. What do you hope to gain? For example, do you want to target customers or investors with your videos? What do you want this video specifically to do for your business? Defining the why in your video is important because otherwise, you don’t know how well it is producing the ROI you desire.

Develop a Full Strategy

Next, to boost your marketing ROI, you need to have a comprehensive strategy. This goes beyond just creating a video and posting it. It should include videos created with a specific goal, and that are a component of your overall marketing plan. If you are lacking in creative strategy here, you’re going to miss key opportunities to market your video. If there’s no way for your customers to interact with your product after watching a video, that’s going to cut into its success.

Put the Time Into It

It is also important for businesses to develop videos in a professional manner. While going “live” is a less personal format, most of the training videos, corporate videos, and other forms need to be done properly. That means ensuring they create the right visuals, lighting, and sound. It also means placing them on the right platforms to gain the best possible outcome for your marketing campaign. If you fail to meet the goal here, you may be missing key opportunities for ROI.

Overall, you need the right message delivered to the right group at the right time. You also need to have a method in place to measure your ROI. Video marketing can be very effective and highly profitable with a good ROI if you put the time into creating a quality product.


Posted in: Online Videos

Case study videos are designed to show prospective customers how your company can help them achieve their goals. When they’re done right, they can drive revenue and increase engagement.

What Is a Case Study Video?

Case study videos recount real customer stories in order to persuade prospective customers that your business can meet their needs. These types of videos add authenticity to your marketing mix and include elements like on-camera interviews and stats and figures to support your customer’s experience. While many of your marketing efforts are focused on the features provided by your company, case study videos focus on their benefits.

Why Do Case Study Videos Work?

Case study videos operate on the same principle as classic word-of-mouth advertising. They are memorable and give prospective customers something tangible to engage with. These types of videos are effective in building brand awareness and appealing to emotion, giving viewers the opportunity to envision how the goods or services offered by your company align with their needs.

Types of Case Study Videos

Customer Review

This type of case study video highlights the features and benefits of the products or services that your company offers. It is simple to film and generally requires minimal editing.

Customer Testimonial

Customer testimonials are often provided in a question/answer format, and like customer review videos, they are relatively simple to execute.

Case Study Narrative

Case study narratives are the most dynamic but also the most complex to film. This type of case study video may be shot at several locations and include graphics, on-camera interviews and B-roll visuals.

Best Practices for Creating a Case Study Video

Case study videos can boost brand loyalty and generate more sales, but it’s important to ensure that your approach is effective. Here are three best practices to keep in mind when creating a case study video.

1. Decide who your intended customer is. Even if your product or service is intended for a wide audience, think in specifics as far as gender, phase of life, financial limitations, household, geographic location and anything else that makes it easier to create a customer profile.

2. Consider what your intended customer wants to gain, whether that’s a resolution for a common problem, a simpler way to complete a task or another need that you’re uniquely positioned to meet. Orient your case study video around addressing this need.

3. Once you’ve determined who your customer is and you’ve crafted a message that addresses their needs, it’s important to ensure that they have the opportunity to watch it by choosing the best platform for sharing your video. This may be via social media, email or native advertising.

Case study videos are a great way to help your potential customers understand how the product or service you provide is relevant to them.


Posted in: Online Videos

Interviews are challenging to get just right. You want to convey a very specific message, in the right light. The best way to ensure your message is presented clearly is to ensure the video is done well. Interview videos can be challenging because there are a lot of working components. However, with a few tips, you may minimize some of the background and get precisely what you need.

Get the Details Right First

The first step in the process of creating interview videos is to have a plan. You may not know what will be said, but you should have questions ready to go to lead the conversation. Dead air is perhaps the worst component of any interview. Define the purpose of the interview, write down plenty of questions (often interviewees will not offer long answers, requiring a lot of prep work on your part), and then consider any type of response the individual may give.

Choose the Right Venue

The setting for your interview needs to be well established. You want to ensure the environment is designed to allow for clear communication. You also want to consider factors such as the amount of light present, area distractions that may occur, and the comfort of those who will be in the interview. It is easiest to do videos in an actual studio, but that’s not often realistic. Choosing an outdoor venue is the most challenging. Be sure to give yourself plenty of time to get started.

Setup with Confidence

Perhaps the most critical step in the process is to ensure that you have prepped all of the equipment and tested the method before getting started. This means arriving early, setting up all gear (or allowing a video production company to do all of the work for you), and then testing the entire process. Consider lighting, background noise, background visuals, and every other factor that can play a role. You also want to ensure there is a working mic that sounds well. Getting sound quality right can be challenging in any environment.

Create a Conversation

Asking question after question is the typical interview process, but not always the best one. Instead, try to work from questions into conversations. You want to be able to provide clear information to the viewer, but you also want to make it seem comfortable and relaxed. A conversation is easier to create in this manner.

Interview videos that need to convey specific messaging benefit from having a video production company to help. Even if you are doing the video yourself, give yourself time to plan and execute the entire process with precision. You will want to do some practice work to get the format and your confidence in front of a camera up.


Posted in: Online Videos

Traditional marketing and written social media posts can only take your brand so far online. If you really want to resonate with your customers, you need video. Whether short or long, live or scripted, video is king online.

If contemplating video’s ability to produce positive ROI, don’t fret for another minute. Branded video is among the most valuable assets you can have. Here’s why your brand needs video now.

Video is the Preferred Media Type Online

More than one billion hours of video are watched on YouTube every day, according to Brandwatch, and video is the most engaging type of content on the web. It receives more shares and likes than written content or images and has the power to entertain, uplift and communicate like no other form of media.

It Doesn’t (Have to) Take a Village

With video, your brand can start with a smaller budget and build up the production value once you begin to see ROI. Too many brands make the mistake of thinking that “doing video right” requires Hollywood-level equipment and scores of staff members. Consider this: One of the highest-earning channels on YouTube is by a 7-year old who reviews toys in his house. It doesn’t have to take a village to create great video.

Forge an Emotional Connection with Customers

If you’ve ever seen a Hallmark or Dove commercial, you know just how powerful video can be when it comes to connecting to your customers. It’s a great medium to use when you want to show off your brand’s human side and appeal to your audience emotionally. Take this Dove video “Real Beauty” for example. Millions of men and women (68 million, according to the current view count) were inspired by this video since 2013.

Showcase Your Brand’s Creativity

Video opens up a world of creativity that can be utilized by your brand to everything from product promotion to communicating company values. Use video to craft scripted skits, air live events and conferences, or document your brand’s community service efforts.

Tie Video to Different Audience Segments

When created with purpose, video can be used to target different audience demographics at various points along the sales funnel. For example, your branded video documenting the good work your company is doing in the community may help retain existing customers while showcasing your presence at an industry conference can boost your brand’s position as an expert when viewed by new leads.

Video Can Take Your Brand to New Heights

Regardless of your current budget or market share, video can take your brand to new and exciting levels. Whether you plan to release traditional marketing videos on television or are going a digital-only route, you can expect increased ROI from your efforts when you create and promote branded video.


Posted in: Online Videos

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