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Filming yourself
Pro tips for filming yourself

As a blogger, influencer, or even content creator, it is important to know how to film others to create quality videos in order to promote a good brand image. But what about filming yourself? It is just as important to be able to create quality video when it comes to creating short videos that you will then post on social networks, or even longer videos such as live videos or Youtube videos. There’s a real art to filming yourself correctly, which can require practice to master. So let’s dip into the main tips to help you improve how you capture footage of yourself !

  1. Use the right camera

Buy the best camera you can afford and look for a camera that has a flip screen so you can see what you look like as you speak. Alternatively, you can purchase an external screen that’ll easily connect via HDMI. If you’re off on an adventure, you could also invest in a GoPro. They’re waterproof and can be attached to anything. These days, you want a camera that films at a resolution of at least 1080p, but 4K is definitely not essential. Also, there’s nothing worse than wobbly footage, so you must put your camera on a stable surface, but if you have a budget, definitely invest in a good tripod.

  1. A quality audio is a must

Audio makes up fifty percent of the overall quality of a video. If your audio is rubbish, your video will most likely be rubbish. It’s also worth letting audio factor into your decision of where you film yourself. Excessive wind or background noise can ruin your footage! Search for a time and place that’s quiet, like a studio or an office. 

  1. Think about the lighting 

If you want your image to look fantastic on people’s screens, then you need to carefully consider the light you film in. Make sure you don’t stand with a window behind you for example. If you want to control your lighting then it’s better to film inside, using lights specifically created for this purpose. The right setup will create a softer light, stopping you from getting harsh shadows that can ruin your image.

  1. Be yourself !

Try to relax when filming yourself. It’s worth practicing first and accepting that it might take time to appear confident on camera. Just because you’re not immediately into it, doesn’t mean that you won’t find your groove eventually. It is also important to be authentic on camera when filming yourself ! Don’t try too hard to look like someone else, just be yourself and start recording !


Posted in: Online Videos

Tik Tok

In the last few months, Tik Tok has become one of the most influential and popular social networks on the web. From funny videos to short videos with special effects, this app has quickly climbed to the top of the most used Z-generation apps. Using this new platform is therefore very valuable to promote your brand! Read this article to learn how. 

  1. Promoting your products

The promotion of products has existed since the dawn of time. It has become increasingly difficult for brands to differentiate themselves and create original content, or advertisements that stand out from the crowd. With Tik Tok, you not only give a new dimension to your ads, but you can also benefit from user generated content. You can start a trend and the rest will follow!

  1. Promoting events

You can create creative Tik Tok videos to announce your sales and exclusive offers. IT Cosmetics US and Tarte Cosmetics have successfully applied this tip, and have received a great commitment from users. It builds up the hype around your brand and creates a real excitement for the upcoming event. 

  1. Show some behind the scenes 

Behinds the scenes content helps your customers understand who you are as a brand and why you sell those products. This kind of content can be a tool that helps them to gain awareness, trust and build a relationship with you.

Here is a tip for making a creative video: one of the more popular trends on Tik Tok — describing your action with text and adding a short little bit of video to it. It’s like creating a live-action tweet. Since music plays such an integral part on the platform, text-based exposition is used to set up the bit. Knowing that you could introduce your colleagues one by one by describing their role in a humorous way, or show the process of creating your products, always adding a touch of humour and creativity. 

  1. Create your own challenge

Challenges and hashtags are a hot commodity, as well. As a meme, you take an established and well-recognized joke and make it your own without deviating too far from the original bit. These challenges are a real phenomenon and create true excitement, it’s one of the best ways to stand out from the competition and reach new followers, sometimes even by a thousand! 


Posted in: Online Videos

Youtube chanel

If you are the proud owner of a Youtube channel where you regularly post content for your business, it would be interesting to take it to the next level by monetizing your channel. 

So let’s take a closer look of your options for generating money through your Youtube channel. 

  1. Adsense 

AdSense is the first fundamental step towards increasing YouTube revenues. It is an ad programme operated by Google that allows advertisers to display advertisements before, during, or after a video on YouTube. In return, 68 per cent of the ad rate paid by the advertiser is given to the content producer. There are also a variety of variables to consider while using AdSense.

https://www.google.com/intl/fr_fr/adsense/start/

  1. Memberships

Patreon was launched in the early 2010s as a viable subscription-based network for creators to get monthly support from their fans. The audience is rewarded with tiered incentives, in exchange for that support. A viewer who gives $1 may gain early access to new content , for example, while $50 provides a monthly special chat with the founder. Channel memberships allow subscribers to pay a monthly fee granting them access to members-only badges, emojis, and perks. Similar to Patreon, you can build a single membership level, or give multiple levels (as long as the rewards reflect the increase in membership price).

3) Amazon and store affiliate schemes 

With Amazon’s affiliate program, you direct viewers to the site to buy items you have recommended or talked about. If a viewer buys the item, you receive a commission. However, this is entirely dependent on the type of content you create. You want to make sure your outgoing links are neatly presented, and the featured items are presented in order of appearance. As it’s not a sponsored segment, you don’t need to give a call to action to Amazon as a company. Instead, politely let your viewers know that items are in the description (or comment feed). 

4) Sponsporship 

The pinnacle of earning money from YouTube has to be a brand partnership. So, what can you do to catch a brand’s attention? Well, ultimately, it comes down to one thing — your numbers. And that’s because a sponsorship, partnership, or whatever you want to call it is primarily one thing — an advertisement. Therefore, brands look to partner with creator who have a sizable voice. However, don’t be disconcerted if you have a small subscriber base. Ultimately, those with hundreds of thousands, or even millions, of subscribers are going to cost more to work with, and sometimes that falls outside of a brand’s advertising budget.


Posted in: All Posts, Online Videos

Instagram-Reels

If you still haven’t heard about Instagram’s Reels, a new feature that uses the concept of TikTok videos. This new content format allows you to create and share 15 second videos with an audience on the “Explore” page in a space dedicated to these new videos that will soon take over your feed. Since the launch of “Reels”, many content creators and influencers have announced that they plan to experiment with this feature of Instagram, while maintaining their presence on TikTok. Brands such as Sephora, Walmart and Beardbrand are already using Reels to promote their brand and create a real online community.

Brands could seize the opportunity to be the first creators on Instagram Reels and reach a new audience – people who prefer short, easily digestible content. Brands can also work with new artistic talent to play with the material they produce on Reels. Keep in mind, however, that Reels videos can be shared on the Explorer page, which gets 50% of Instagram’s overall traffic. 

Here are our marketing tips to grow your brand using IG Reels:

  • Create educational content: as you can see, tutorials are very popular with all generations. Whether it’s cooking recipes, beauty or skincare tutorials, or DIY’s to share everyday tips, your followers will love it. 

For successful tutorial reels, consider making short, simple videos with subtitles, and don’t forget a good list of hashtags!

  • Showcase your products: As mentioned above, IG Reels are on the Explore page, which means that Instagram users who are not following you will still see your content. This is most certainly a very effective way to gain visibility for your brand! It is also possible to partner with influencers to present some of your branded products through Reels videos.
  • Differentiate yourself from other brands: Behind the scenes content helps your Instagram followers understand who you are as a brand and why you sell those products. It’s a tool that helps them to gain awareness, trust and build a relationship with you.

Some ideas from behind the scenes that you can try:

  • Share the process of making products
  • Share the daily life of your team
  • Share your brand story – how you got your business idea. 
  • Promote your events: How about using Reels to announce your sales and exclusive offers? IT Cosmetics US and Tarte Cosmetics have successfully applied this tip, and have received great commitment from Instagram users.

Posted in: Online Videos

Youtube video live

Live videos have taken a big place in the world of content creation in recent years. They bring a fresh air to Digital Marketing, making this type of content more “real” and less overplayed: viewers can see what is happening in the present moment and be closer to you. These videos are present on different platforms, such as Facebook, or even Instagram, where we see a good number of influencers and companies using this tool to make people talk about them, and sometimes even operate a moment of intimacy with their followers, since they can answer some questions while the video is streaming.

Let’s take a look at how to take your pre-recorded content to live videos on Youtube in four steps:

1- Use the right equipment

There are a couple of things to remember before you press the live go button. First, you should know that if you are using your laptop to go live, the  built-in camera could work perfectly. However, if you want to ensure that your stream is high quality, with decent auto-focus and auto-exposure features, an external camera made for streaming may be worth looking into. The same is true of recording. There are high-quality microphones recording professional-grade audio, which are easy to set up and not so expensive.

2- Have a script ready before going live

Of course you need to get an idea about what will be the topic of your live video and how long you’re planning to talk, if you will be having guests over or also if you are planning on doing a tour or Q/A. Before you ever start rolling you have to map this idea out. Know when you’re going online, you don’t have many takes anymore. Create as much description as you can for the story you are trying to tell and for the script you’re writing. The other  critical thing to remember is a thumbnail formation. YouTube grants producers and content creators the opportunity to make their show “premiere.” As you intend on streaming you can let your viewers know in advance. To do this, create a thumbnail that will appeal to viewers. 

3- Prepare for the right settings 

If you hit the “Go Live” button on the top right corner, here is what happens next:

From the above image, you can see that you have the option “create a title,” but also an option for when to make it public/schedule it, then you will have to choose the usual back-end info for YouTube. You may add a synopsis, then pick your camera and microphone input to start  streaming.

4- Live chat options

Another important setting to choose from is whether to allow the chat or not. This allows the viewers to comment while you stream in real time. It is time  to go live now ! Good luck 🙂


Posted in: All Posts, Online Videos

In recent years, technology and digital marketing has changed drastically the way we use our smartphones. New software and new machines have appeared, and we are referring in particular to augmented reality and virtual reality. When we’re talking about the business aspect of integrating AR into your smartphone application; you can discover plenty of opportunities to level up your business. First, let’s take a peek about the differences between the two technologies: 

Virtual reality ( VR) usually refers to digital technologies that use software to produce realistic images, sounds and other stimuli that mimic a real world (or construct an imagined setting) and simulate the actual appearance of a user in this world by encouraging the user to communicate with this space and any objects represented in it using modified display screens or projectors. 

Augmented Reality (AR), is a technology designed to enhance people’s understanding of the natural world through a computer system. This virtual information will then be inserted back into the physical world to complement computer-generated visual objects, images, or device prompts into real-life environments; the effect is an augmented reality.

As you can see, AR is usually an easier solution for any customers, since they don’t need any more material than their phones and an app to have access to augmented reality. The mobile AR provides various possibilities that will drive any company to the height of success. A visually appealing app is enough to attract consumers with your product in such a manner that it creates massive sales for your business.

AR provides a simple way to identify objects, helping users to get the most out of a business inquiry. It could be very useful if you were to develop a solid business model by leveraging the potential of AR-based applications in various sectors such as healthcare, education and information technology.

AR may be used to decorate an interior 

For all those who are still confused about using AR to produce sufficient business income; the best alternative may be the application for interior decoration. There is a strong demand for an application that can help imagine the looks of specific furniture or the perfect way to put the furniture in a household.

AR in Education 

It helps to make the objects that are very difficult to picture, and can be further converted into 3-dimensional models for improved learning. For those who are still expecting a new approach to memorise abstract concepts that is the perfect way to improve comprehension.

AR for the retail industry 

Digital dressing rooms or interactive specs check applications are perfect examples of the most effective forms of the company application to incorporate augmented reality. Besides that, the platform could also be used for ads, which again is a perfect way to advertise the business.


Posted in: Online Videos

Choosing the right music for corporate videos should be the priority for video creators. Producing a video is all about telling your story and setting a mood, and this cannot be done without choosing the right track. 

When planning the narrative of the video, the music you choose has a dramatic impact on the feeling that you convey. 

Here are some pro tips to help you choose the perfect track!

1 – Pick the right genre 

In order to pick the right genre for your video, you must ask yourself the right questions first. What is the nature of your video? Is it a corporate video? Is it a dramatic short movie? Or a youtube tutorial? Choosing the appropriate genre of music will immediately help set the mood of your video. 

Luckily, you can easily filter by genre the music library of free online music bank, which is way easier for you to find the right track. You can search for Acoustic, Classical, Electronica, Country, Jazz, Latin, and many more genres.

2 – Match the energy of your video content

It is very important to match the energy of the visual content with the energy of the music. Songs with an upbeat tempo can inject a lot of energy into your video if, let’s say, you are filming a sports competition for example. On the contrary, slower instrumental music without lyrics could fit perfectly for a romantic video. The soundtrack can make a huge difference when it comes to setting the proper mood. You wouldn’t play some Michael Jackson’s songs at a memorial, would you?

3 – Mix it up!

There’s no rule that says you need to use one song for the whole duration of your video. In fact, using distinct songs would be a great way to convey the energy of your work. You could also totally try to mix different music tracks or add some sounds effects to your video. Have some fun! 

4 – Use music libraries 

Music libraries that produce royalty-free music give you the polished feel of the big production houses. You want your work to sound professional, not like a make-up tutorial from Youtube. Personalized tracks are the best way to level up your video!


Posted in: Online Videos

Filming interviews can be tricky sometimes, especially if you feel more comfortable behind the camera rather than in front of it. Interviews can also be challenging because of all the factors that you have to take into consideration: all the technical aspects of the setup, such as the lighting, the camera angles, and making sure that every second are correctly recorded. Sometimes, we tend to think less about making the person we are interviewing comfortable, which is a key element for a quality tape. 

Here are a few tips to help you through that process:

1 – Start by connecting with your interviewees as soon as they arrive on set. 

You can achieve that by sharing a bit more about yourself, and about the project. Be honest about your expectations and give the maximum details about the shoot, which will help them understand what emotional reactions you are looking for. The more you give details about your project, the more they will be likely to articulate their answers towards what you want. 

2 – Always have your micro recording 

Even if you didn’t start the interview yet, you can start recording the audio before recording the video. While you are connecting with the person in front of you, the off-the-cuff audio can withhold very useful information!

3 – Smile and make jokes 

It is well-known fact that human beings get more comfortable and more relaxed when they smile and laugh. The same goes for you as the interviewer: smile, laugh and relax to put your interviewee at ease. This way, the person in front of you will feel in a safe environment where he or she can be him/herself. 

4 – Make their body language talk as well 

Depending on your interview set-up, the person you are interviewing may be sitting or standing. Both have their advantages when it comes to technical aspects such as lighting, but it may not be the most comfortable position for your interviewee. If you have to keep your interviewee in one spot, encourage them to use their hands as they speak. It helps them convey information and it certainly helps them be more expressive.

5 – Get them in a conversation 

Asking question after question is the typical interview process, but not always the best one. Instead, try to work from questions into conversations, because people respond best when they are in a conversation with another human being. It’s much more natural to explain ideas or processes to another person than it is to simply speak to a camera or a light.


Posted in: Online Videos

During a doctor’s appointment, it works best if the doctor can examine the patient in person to determine the causes of the symptoms. However, in a world where social distancing is the norm, some physicians have opted to give medical advice via video for the sake of both doctors and patients. A virtual doctor appointment may seem unusual and maybe ineffective, but it is a solution many are using and may keep using in the foreseeable future.

Although virtual healthcare and video consultations cannot take care of major medical procedures such as stitching wounds or delivering chemotherapy, it has a major role to play in modern health care. Let’s look at some of the ways it is benefiting the health care industry and patients.

Virtual health care prevents the transmission of diseases

Virtual healthcare is the administration of health care at a distance using email, virtual chat, text, or video. By downloading a virtual health app, patients can set up an appointment with a nurse, upload pictures of the infected or wounded area, and within minutes receive a video call from a doctor. This way patients don’t have to risk exposure by sitting in a room crowded with other patients who may have transmittable diseases.

Patients save money and time

Virtual healthcare also results in fewer ER visits and lower hospital admissions. Patients with severe syndromes who require frequent hospital visits for in-person appointments can consult doctors via video calls and only go to the hospital when it is absolutely necessary. They don’t have to take time off work, find childcare during their consultation, travel to a clinic, or pay for parking.

Even before social distancing, there were advantages to using video for medical advice. Many people live in small rural areas far from a full-service emergency department. If the patient’s case is seemingly minor, such as scraped knee or stepping on a nail, a virtual consultation can avoid a long trip.

Doctors can reach patients at any place and any time

Patients living in long-term care homes, correctional facilities, and remote Indigenous communities can also benefit from virtual consultations. Specialists from large centers can talk to them wherever they are if they have the right video software and a good Internet connection. The specialists can play a huge role in mental health assessment, treatment and supports.

Doctors see more patients and save time

The video consultations allow doctors to see more patients by moving faster between virtual visits. They also eliminate delays caused by delayed patients whether due to weather conditions, travel issues or patients being too sick to travel.

Some doctors may have patients who are unable to come to their clinics because of heart conditions or respiratory conditions. By sending staff members to their patients’ homes, the doctors can assess their patients remotely and later do a checkup via video calls.


Posted in: Online Video Ads, Online Videos

Online videos have been steadily replacing television as the way people get any kind of information, including basic information about businesses. If used correctly, video can be an effective marketing strategy tool that engages and delights audiences.

Let us look at some helpful ways to market video just like a fortune 500 company.

Customize your YouTube channel

A YouTube channel is not just a platform to watch the latest viral cat video, it is the world’s second biggest search engine, right behind Google.

To professionally present your company to your audience, start by customizing your YouTube channel. This means having a branded header with links to your other social media channels, have a channel trailer near the top that auto-plays when visitors arrive, and offer playlists by bucketing together liked-themed videos.

Produce educational content

Focus on making content that will educate your target audience. To keep the audience from tuning out it helps to make the videos entertaining as well.

Keep your audience’s search habit in mind when creating your YouTube video content since people do not limit themselves to YouTube in their searches. Google owns YouTube and often showcases video content above the number one non-paid website listing.

If your videos have a good ranking, they will be pulled from YouTube and appear in the featured snippet zero position spot above the top 10 website listings on Google. A featured clip will auto-start and stop at the exact section of the video that answers the question asked by the audience.

Incorporate videos on your website

To increase the chances of your videos showing up at the top of Google’s search result, add a video to your website, preferably near the top of your educational website pages.

If people take the time to watch your video it will reduce your website’s bounce rate, which is the percentage of people who land on one of your webpages then leave quickly without clicking on anything. If you have a low bounce rate, this will tell Google people are interested in your content. Consequently, Google may give you first page ranking in its search results.  

Get creative with your Instagram stories

Just like with YouTube, Instagram is a visual social media platform that allows you to post videos and images. By customizing your highlighted Instagram Stories, you are telling your audience a compelling story that will attract attention.

Instagram Stories are basically slideshows made up of photos and videos focused on a particular subject that is visible to followers of your account. They disappear after 24 hours, but highlighted Instagram Story can live permanently on your profile. They are like curated collections of stories your followers can see any time. In addition to text, video, or photos, you could include a link to a specific webpage on your company’s website if it is relevant to the story.


Posted in: Online Videos

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