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Instagram seems like a simple social media tool that teenagers use but it is turning out to be much more. Instagram is the newest component you should be taking advantage of for your corporate marketing strategy. If you are using it right, it can help you capture new customers and attract brand-building influencers. Video on Instagram has become one of the hottest trends across the generations. This social media platform works well for any age group.

How can you incorporate video into your corporate marketing strategy, though?

Count the Ways Instagram Works for You

There are numerous ways you can allow Instagram’s short, beautiful videos to work well for your marketing strategy. Here are a few ideas to get you started.

  • Use time-lapse videos to capture attention. People love being able to watch things change over a period of time. Is there something within your business that takes days or even weeks to happen? Create a video showing that. It’s an excellent behind the scenes view, too. If you don’t have any content just yet, host a contest to encourage people to submit it. Then, use those real-life high-quality videos to create your next campaign.
  • Use your user’s content. User-generated content is an excellent resource. Not only is it authentic in the best way, but it instantly creates a sense of connection with your reader and works well on the platform itself.
  • Add a bit of stop-motion to your next campaign. This is a fun and pretty simple way to create videos that get watched. These videos are a series of photos played in rapid succession. This helps them look like they are moving.

If you have not done so yet, consider the ways Instagram can work for your next corporate video campaign. You may find this is one of the best ways to capture the attention of your most likely customer. Millennials and younger generations are finding Instagram is one of the best ways to connect.

Don’t overlook this simple but important tool for your next marketing campaign. It could be exactly what you need to capture a new audience of customers. What’s more, Instagram videos can be anything you want them to be – from short glimpses into your brand or playful, fun videos that lack a lot of complexity.


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Whether it is in advertising, blog posts, or the news, video is increasingly present on the internet. While improvements in technology partially explain this increase, that is far from the whole story. One of the main reasons that videos are increasingly present in the digital world is because they are scientifically more effective than other mediums at expressing a message.

The Science of Vision

Human beings may have five senses, but that doesn’t mean that all of those senses are used equally. Studies show that 83% of our sensory input comes from vision and hearing makes up another 11% of our sensory input. We are literally biologically programmed to see more than we hear, smell, taste, and touch combined.

And when it comes to that visual sense, it is particularly effective when movement is involved. Even the tiniest amount of movement engages the eye, causing it to track that movement. That tracking instinct means that humans focus better on videos than they do on static text. This also means that scrolling text in video, like at the opening of Star Wars, is easier to focus on than static text like subtitles.

Whether or not movement is involved, visual imagery is transmitted to the brain faster than text is converted into a mental image. Humans can recognize the primary conceptual idea of a visual image in about 1/10th of a second. A description of that image takes significantly longer to read and then still requires extra time to fully process.

Visual Memory is Better

Not only do we identify and process moving images better than we do text or audio recordings, we also remember them better. One study shows that 80% of the subjects were able to recall the details of an advertisement they had watched up to one month after watching it. That rate is considerably lower for an advertisement that has been read.

Emotional Response to Video

Finally, while emotional responses are difficult to quantify, we can quantify the presence of emotional responses. Video is much more likely than other forms of media to cause neurons to fire that correlate with emotional responses. This matters greatly in the marketing world where emotional responses, even ones that are not fully positive, correlate with higher conversion rates.

More Than Just an Art

Creating the perfect video is mostly art, but choosing to use video in the first place is scientifically sound. Our knowledge of biology and psychology both prove that video is a more effective means of engaging an audience than any other form of media.


Posted in: Camera and Editing Services, Interactive Videos, Online Videos, Video Marketing, Video Production

Creating a high quality video requires a good script, good equipment, and good actors. However, even with all of these things, your video can end up looking or sounding terrible if you don’t also employ good video editing techniques. Becoming skilled at video editing takes time. You won’t get good at it overnight. Here are 7 common mistakes made by video editors who are still learning the trade.

Poor Framing

This mistake is listed first because it is primarily a mistake of the director, rather than the editor. The director should be ensuring that the framing is consistent and even while making the video. However, if the director fails, then it is up to the editor to notice the mistake and correct it. Usually, if the framing is poor, you can change to a smaller aspect ratio and make adjustments.

Jump Cuts

In specific circumstances, jump cuts can look great. But in most short videos they will simply look jarring. It is usually better to use transitions between scenes to make the video more smooth. If you do want to experiment with jump cuts, start with cuts between different camera angles of the same scene, to get a feel for them in a less jarring situation.

Incomplete Transitions

Speaking of transitions, there is also a common mistake made when using transitions. If the video between clips doesn’t overlap, you will end up with black video between the clips. This is just about as jarring as a jump cut and is something you should look for when using transitions.

Graphical Inconsistency

A foolish consistency is the hobgoblin of small minds. The key word here is “foolish.” Maintaining consistency in your graphical style isn’t foolish. It is critical to creating a good video. Font, color palettes, and line thickness should all remain consistent between graphics.

Poor Audio

Poor audio usually occurs because one of your audio tracks is either too loud or too soft. Fixing this is relatively easy. Adjust the volume of the tracks until it reaches a level that sounds “right.” This is more art than science, but it is easy to screw up if you don’t watch out for it.

Inappropriate Music

Like the first mistake, this is often a problem of bad direction. The difference, however, is that the editor is usually in control of putting in the music track. As such, you should be able to recognize when music simply doesn’t fit a scene and advise the director immediately so they can make a different choice. A poor fit is usually due to music being the wrong tempo for the scene or having inappropriate lyrics.

Leaving in Sensitive Information

Video often catches more than it intends to. Your video might have caught a brand name on an employee shirt that you don’t want visible or maybe an image of proprietary software. It is critical to carefully watch every scene and prune or blur anything that shouldn’t be visible.

Learn from Your Mistakes

Video editing takes time to master. You won’t become an expert overnight. If you want to best avoid making mistakes like these and other less common mistakes, hire the services of an experienced video company. Working with people who are more experienced will help you avoid mistakes and teach you advanced techniques that will help future projects.


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How to Incorporate Your Corporate Video into Instagram

Instagram and marketing: it’s a match made in user-engagement heaven, giving businesses the ideal platform for their “show, don’t tell” strategy. Social media platforms like Instagram provide businesses with the opportunity to connect with a receptive target audience right where they enjoy spending time, an opportunity that marketers of yesteryear could only dream of.

For this reason, Instagram is a great place to share your corporate video. You just have to be strategic to ensure that you’re posting something that viewers will take the time to watch. Here are a few types of videos that perform well on this platform.

User-Generated Content

Customers rely heavily on word-of-mouth advertising, making user-generated content a great resource for businesses. UGC is especially prevalent on Instagram, as it’s easy for brands to repost and regram content right from a user’s account. While this isn’t a replacement for original content, it can be an effective tool in encouraging engagement among your followers.

Marketers can use UGC to educate viewers on an unexpected or unique aspect of their brand. The UPS Store does this particularly well, sharing content from small business owners with the hashtag #TheUPSStoreCustomer to their own account.

Timelapse Videos

Timelapse videos cater to two specific demands from viewers: first, to get new information, and second, to receive that information as quickly as possible. Not only are timelapse videos a lot of fun to watch, but they’re particularly successful in keeping viewers engaged from start to finish. Timelapse videos are especially effective in helping viewers visualize an experience, such as is the case with Denmark’s Instagram video of Copenhagen.

Stop-Motion Videos

Stop-motion videos are relatively easy to produce and provide a clean, charming effect that grabs viewers’ attention. As an added bonus, the narrative is visual and therefore doesn’t rely on audio. When you consider the fact that the vast majority of viewers don’t listen to audio on social media videos, this type of format makes a lot of sense. Starbucks is a great example of a brand that has mastered the stop-motion video game, providing fun, engaging content that reflects their brand’s personality.

Instagram is the ideal platform for eye-catching, original content. By incorporating your corporate video to Instagram, you can engage users and build brand recognition.


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Video marketing is a great tool for businesses of all sizes. In fact, according to research, 64 percent of consumers make a purchase after watching a branded video. Use these best practices to get the most from your video marketing efforts.

1. Create an Outline

Because video feels more casual and personable than written copy, some marketers make the mistake of “winging it” and neglecting to create an outline. Too often, the result is a rambling video that is difficult to follow. Before shooting the video, make an outline and write out the key points that you want to cover.

2. Grab Your Audience’s Attention

Your viewers have a lot competing for their attention. Social media has made it easier than ever for businesses to get their message out, and in the last year alone, Facebook video ads have increased by 258 percent. Every 60 seconds, 72 hours of video are uploaded to YouTube. With that kind of competition for your followers’ attention, it’s imperative to grab their interest quickly, preferably within the first few seconds of the video.

3. Build Value

Video marketing is a highly effective sales tool because it gives you an opportunity to build value before making the final sales pitch. Rather than keeping the focus of your video on making the sale, which can be off-putting to viewers, focus on the value of your product or service.

4. Appeal to Emotions

Emotions play a powerful role in creating memories. Rather than putting out a sales pitch, appeal to your audience’s emotions by using storytelling to get your message across.

5. Encourage Your Viewers to Take the Next Step

To you, it may seem like the next steps are logical, whether that’s signing up for a monthly newsletter, making a purchase, submitting a donation, or sharing your content. However, oftentimes, viewers need a specific call to action. Incorporate a CTA in your video to maximize engagement.

6. Understand SEO

Incorporating keywords in your video’s title, description, and tags can help you rank better on major search engines while letting your viewers know what to expect.

By fine-tuning your video marketing techniques, you can increase engagement and maximize conversion.


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The energy industry is one of the fastest growing and most diverse industries in the global market. It is also one capturing innovation at a fast rate. No matter your role in the industry, video can play an important part of sharing information, gaining investor insight, working to develop solutions, or sharing concepts with industry leaders, local government, and customers. Here are a few ways video can enhance the energy industry.

Animated Videos for Extraction and Refinement

A meeting with local government or residents about a new system or tool can be hard to explain. Using animated video, it is possible to show how extraction and refinement happen. Use this type of video to showcase how you could do something or how you are doing it right now. Give those outside of the industry a clear picture of what is happening and how.

Use Animated Videos to Showcase ROI

Provide insight to investors and others in the industry about how any new investment can improve functionality, energy efficiency, or aid in development. It is possible to display ROI of any new investment, for example, by using animated videos. This breaks it down into easy to understand content and shows why a specific investment is ideal.

Demonstrate New System and Tools

Perhaps you are an innovator trying to get your product into the hands of the energy industry. Or you may be hoping to invest in new technology. Showcasing how these tools and systems work can open the eyes of any investor or company. It also provides insight into the benefits, functionality, and even challenges that new products can bring to any workspace.

Preserve and Share Industry Knowledge

The energy industry is growing and changing quickly, requiring a need to not just obtain information but also to share it. Keeping information available to customers, clients, investors, researchers, and others is so valuable but hard to do. With video, you can capture industry knowledge and maintain it long term in a streamlined, efficient manner.

Share Experience and Build Reputation

Video – whether animated, product information, or employee-focused, provides a way to build a brand and reputation. Energy businesses generally need to be able to share their brand image with the public. Showcasing talent, attracting new workers, and even simply ensuring shared information can help any business grow and thrive.

Video plays an essential role in the day to day operations of an energy business. It can be a simple, effective method of conveying important information.


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Do you want to grow your business’ customer base and brand recognition? If you answered yes, then you’ve come to the right place. Discover how multi-million dollar companies use the same tactics and strategies that top market influencers employ to grow mega-audiences and build brand awareness.

Video Marketing – Tactics and Strategies (T&S) to Grow Brand Awareness and Customer Base

#1 – Capitalize on your company’s presence and use of YouTube

After Google, Youtube is the second largest search engine, in the world. Check out these ideas for video marketing that your business might be able to leverage upon:

  • Getting Started Videos
  • Product Demo Videos
  • Tutorial or Explainer Videos
  • How-to Videos
  • Instructional Videos
  • Webinars
  • Interview Videos of Industry Experts or Employees
  • Behind-the-scene Videos
  • Real-time Videos
  • Videos that give Information about your Company
  • Company’s Event Videos

#1 – Use social media ads to get your videos in front of your potential audience

Even though this cost money, it’s worth the investment. Just like PPC advertising, your ROI per dollar spent makes it worth your time and effort.

#3 – Engage your audience

Social media is a two-way street. TRY THIS – create and send short shareable videos to the people that already support your brand i.e. your followers.

#4 – Leverage user-generated videos

Many of the biggest brands leverage user-generated content to support their social media marketing endeavors. TRY THIS – hold a contest on your brand’s social platforms.

As a part of this contest, ask your customers to send in videos of them using your company’s products. Publish the video of the contest winner on your company website’s homepage. The winning video will act as a video testimonial for your brand and the products or services that your business offers.

#5 – Use INSTAGRAM STORIES & SNAPCHAT STORIES to engage with your customer base

There is no reason that your business can’t mirror the marketing methods that bigger well-known brands use to engage with their own audiences. TRY THIS – share a short 10-second video of new and even existing products and services that your business offers. Be original in your presentation and focus on creating “evergreen” content.

As you engage with your target audience, try to be fun and upbeat in your presentation. Don’t be boring or too technical. Give your audience something that they might want to share with their friends.

The end goal of all marketing endeavors is to increase brand awareness as well as to add to your customer base by growing your business’ pool of potential customers i.e. people interested in your business’ products or services. Why not try doing the same things that the most well-known market influencers do to grow their own audiences. Afterall it’s working out just fine for them.

For more information or to get started today, call us at (888-294-9393) or contact us via the web. We know what you want, we know what your business needs, and most importantly we know how to get it done.


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Integrating your email database to work side with your video marketing efforts is a must. According to comScore Inc., a global digital market measuring service, the average internet user watches an amazing 186 videos, per month! If you’re not integrating your marketing efforts of both email and video platforms, your business is missing a golden opportunity for growth.

As a small business owner, getting the most out of a limited operating budget is a constant concern. But how do you do this? It is universally accepted in the world of online marketing that email has the best return on dollars invested. In general, email campaigns can generate about $40 per $1 invested, so the larger your email database, the better your returns will be with any targeted email marketing activities.

7 Ways Video Marketing Can Increase Your Email Subscriptions

Before you go any further, however, check out these statistics regarding the use of email and video. By using the word “video” in the subject line of your email you can increase your open rate by 19%, and by incorporating a video inside an email you can increase your conversion rate by 60%.

These stats are amazing and represent an excellent opportunity for increased sales and revenue. Try out these ideas as you develop your business’ marketing strategy.

  • Connect videos to your landing pages as a part of Google Adwords campaigns
  • Connect videos to your sales pages – offer a discount on products or services, only available if a buyer supplies an email address
  • Connect videos to your homepage – or place a video on your homepage that can only be viewed after an email address has been provided
  • Collect emails from your stand-alone videos by creating a turnstile gateway which viewers must pass through in order to continue watching
  • Use your videos as lead magnets or content upgrades – LM’s can be as simple as offering a copy of a recent webinar, tutorial or Q&As on a particular topic
  • Collect emails as part of your how-to videos – before beginning your how-to video, request that viewers complete an email opt-in to continue.
  • Turn you YOUTUBE channel into an e-mail collection engine – YOUTUBE offers two tools to do this – Card and Annotations. Note: before you can use these tools, you will have to associate your site with your YOUTUBE account. The whole process can be accomplished in about a half hour.

OutSource Video Production & Email Collection to the Pros

Don’t be afraid to ask for help. Instead of getting muddled down trying to optimize and integrate various technologies, outsource the job. Contacting the experts at KICKER VIDEO would be a great place to start. Give the Kicker Video team a call at 888-294-9393 and let them handle the rest. Use your valuable time to actually run your business.


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Content creation is all about telling a story, whether it’s a story about your business itself, your mission, or your customers. As the content creator, your job is to tell that story in a way that will capture the attention of your audience and motivate them to take the desired action.

However, in order for that to happen, you must tell your story well. It doesn’t matter how great the story is; if the execution is poor, you’re unlikely to see the results that you want.

Here’s where animated video comes into the picture. This type of video is rich and engaging, and it is generally easier to produce and manage than traditional video content. In other words, animated video gives you all the benefits of traditional video content, but requires fewer resources.

Here are six reasons that your business needs an animated video.

Animated Videos Help You Get Your Name Out

Because animated video typically has a smaller resource requirement than other forms of video marketing, it can be used by nearly any business, no matter how small or young that business is. It levels the playing field, making it possible for small start-ups to get their name out and compete with bigger, more established businesses.

Animated Videos Let You Set the Tone

When you’re working with real people who have their own visions for how a video should look, it can be hard to capture the exact tone that you’re going for. With animated video, that’s not an issue; you have total control over the entire process from start to finish, setting the tone for even the most sensitive topics.

Animated Videos Appeal to Emotions

Animated videos go beyond providing a list of benefits; rather than limiting the content to the what, they explore the why and how. This makes it easy to appeal to your viewers’ emotions and push them towards the desired action.

Animated Videos Bring Problems and Solutions Together

Your customers have a problem, and your business has the solution. By using an animated video to demonstrate how your business has a unique ability to meet customers’ needs, you allow your viewers to plug themselves into the scenario you’ve created. Rather than simply telling them about what you can do for them, you’re actively showing them.

Animated Videos Let You Flaunt Your Creativity

Want to show a camper being chased by a bear without worrying about risking an animal rights activist group landing on your doorstep (or worse, being mauled by a bear)? Or an office building being crushed under a mountain of loose documents? With animated video, you can flaunt your creativity, playing fast and loose with the laws of nature and letting your imagination run wild. You can bring any concept to life, no matter how off-the-wall or complex it might be.

Animated Videos Leave a Lasting Impact

Because animated videos allow you to go to extremes to get your message out, they leave a lasting impression on viewers. Not only does this give your brand voice a microphone in your industry, but it will make you more memorable, giving you a competitive edge.

Through animated videos, you can create a boundary-free world that appeals to your customers’ emotions, allowing them to understand your brand’s message and what you can do for them.


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In order to master using a teleprompter, you must first understand and apply the three laws of using a teleprompter. Much like Star Trek’s prime directive or Newton’s law of thermodynamics, there are rules which must be obeyed before you can master the flawless use of a teleprompter. However, unlike Brad Pitt’s character in Fight Club, we can talk about these, so let’s chop it up.

The three laws are as follows:

  1. PRACTICE
  2. PRACTICE MORE
  3. REPEAT 1 & 2 AGAIN

Once you have grounded yourself in the laws of teleprompter mastery, you will be ready to apply some additional tips that will transform you into a teleprompter ninja.

TIP ONE:

Like a major league pitcher and catcher duo, you and your operator must be on the same page as the chemistry (or lack thereof) can make or break the production. Meet with the operator before production to go over any notes or questions. Don’t risk confusing your viewers with an awkward pace of speech or embarrass yourself by reading words that were not edited properly. Establish rapport with the operator ahead of time and review the copy before going live.

TIP TWO:

When possible, write your own copy and rehearse until your next word just comes naturally. If you must read a prepared script, consider making adjustments to humanize the copy and make it sound more natural. A simple change that doesn’t affect the core content is to replace “we are” or “I will” with contractions, like “we’re” or “I’ll.” Small adjustments like this also free up reading space on the teleprompter.

TIP THREE:

Keep your words in the middle and use your peripheral vision to read. Don’t let your eyes dart left and right. This is a dead give away that you’re reading a script. Instead, use your peripheral vision to watch the teleprompter while maintaining eye contact with the camera. If the operator keeps your words in the middle of the screen, it will help you keep your pace. You won’t race ahead or slow down too much.

TIP FOUR:

Smile as often as you can and gesture naturally to emphasize your main points. This helps to build a real connection with your audience. A smile is so much better than an “um”.

TIP FIVE:

Relax, breathe and have some fun. After all, you’re not producing a video to be a robot; you’re doing it because it’s fun, informative and helpful to your viewers. Often, your enthusiasm for a topic will resonate with your viewers more than your words will.

CONCLUSION:

Just remember, reading from a teleprompter does not come naturally – but by using these five tips, you can turn yourself into a natural. What separates the novice from the professional is adherence to the three laws of teleprompter mastery … practice, more practice, and still more practice!


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