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Video Director

There is a lot that goes into making a video production. The person who oversees the filming process, known as the Director of Photography (DP), has to work with the director and camera crew to capture all of the shots needed for an entire film or commercial.

This article will tell you everything you need to know about working with your DP to get those perfect shots!

  • Before you get to set, fill in your DP about the project thoroughly. They love a good script. Talk it out ahead. Discuss the gear, and how you want to shoot the story. Don’t leave it up to your Line Producer or Production Manager to do a debrief. You know the story.
  • If you need to scout and you can afford it, take your DP. Take the pressure off and do as much with her before you get to shoot day. Your team can carve out time to talk out concerns and what’s working while scouting. He knows how to work with daylight, and where and what time you can shoot, especially if you’re outdoors. He’ll be happy to get ahead of the shoot day too (and get paid), and have a sense of what he’ll need to pack. Sometimes photos and videos aren’t enough.
  • Make that shot list tight. If you know the script, you know the shots. It’s okay to have more B-roll than you may be able to accomplish. Prioritize the must-haves. Anything extra will be bonus!
  • Set the tone, that’s your job. Everyone wants an easy-going set. It doesn’t mean you aren’t working hard. Make it enjoyable no matter what needs to be done for the day.
  • Be sensitive—he’s an artist too. You want him off sticks, but have you noticed he’s been handheld since 9am? Be mindful of the physical impact of filming and the strength required.
  • A pro-DP wants and cares about your feedback. They want the praise and they want to have input. Give them both. When you have a difference of opinion, keep it professional. If we didn’t vibe, it simply wouldn’t go well for anyone. Remember, it’s about the product. Stand firm in your direction, but be kind and stay cool. This matters as a leader on set, as well as for your reputation.
  • Look out for your DP, down to the tiniest crumb. A hangry DP isn’t cute. Feed him well! It may sound like a small detail that you’ll remember, but catering is king. Give him and the crew enough time to eat. Let them decide if they want to get back to set earlier. Keep him hydrated and caffeinated, if he needs it.

The more compassion and respect you show the DP, the greater the synergy between you until the moment you bump elbows and wrap out. The manifestation of a solid collaboration and deep connection is your gorgeous, smart footage that’s ready to head to post!

Source: https://www.premiumbeat.com/blog/working-with-director-of-photography/ 


Posted in: All Posts, Camera and Editing Services, Online Videos, Video Production, Video Production Tips, Working with a Video Production Company

After Effects

From tough tutorials to talented content creators, there are so many paths for you to explore in Adobe’s popular video-editing software. But where should you start? The answer is simple: subscribe to the people who make it easy and enjoyable every day! There are a thousand ways to get started with AE but what matters most is how engaging your experience will be – now that we know that, go ahead and sign up for these awesome channels before anything else!

  • Georgie Anna

If you’ve ever wanted to bring your text to life, it might be worth subscribing to Georgie Yana. A motion designer with a love for kinetic typography, Georgie is an After Effects veteran who knows just how difficult animating text can be. And don’t even get her started on those pesky text animators! She has a deep understanding of the intricacies and nuances of animating text in After Effects. She also loves to design kinetic typography, making her an invaluable resource for anyone looking to make their writing spring off the page. Go follow her now!

  • Sonja Geracsek 

Sonja is a motion designer and animation tutor who has been putting out some really original work on her YouTube channel. She served as the sole animator for the Kurzgesagt – In a Nutshell Horror Parasites video, which was released this past summer. She has been working in the animation industry for years and her YouTube channel features original animations that are quite thought-provoking.

  • Emonee LaRussa 

Emonee is a creative force to be reckoned with. She’s done motion graphics work for some of the most popular rappers and singers in the industry, including Kanye West, Ty Dolla $ign, FKA Twigs, Lil Nas X and many more. If you want to know what it’s like working in the music video industry, this channel is for you. It gives an inside look at the process of creating animated videos including conceptualizing and pitching ideas to labels. You’ll also find a video on Pre-Production which discusses her experience coming up with treatments for animation and how she will take these sketches to create a final product.


Posted in: 3D animation, All Posts, Camera and Editing Services

Sony Alpha One Camera

It is finally out there people! Sony released it’s brand new camera, a 50mp full-frame mirrorless camera capable of shooting 8K video. How cool is that? By all accounts, this camera is an amalgamation of the A7RIV and the A7SIII, which makes it the most technologically innovative camera that Sony has ever released. 

Sony stated: 

“We are always listening to our customers, challenging the industry to bring innovation to the market that goes far beyond their expectations.” said Neal Manowitz, deputy president for Imaging Products and Solutions Americas at Sony Electronics. “Alpha 1 breaks through all existing boundaries, setting a new bar for what creators can accomplish with a single camera. What excites us the most—more than the extensive product feature—is Alpha 1’s ability to capture that which has never been captured before. This camera unlocks a new world of creative possibilities, making the previously impossible now possible.” 

Now with a retail price of 8499,99$, it sure isn’t affordable for everyone. But let’s have a look at all the new features of the camera, just for fun! 

  • New sensor

This is a brand-new sensor from Sony. It’s built with integral memory and paired with an upgraded BIONZ XR imaging processing engine. This allows Alpha 1 to continuously shoot 50.1-megapixel images at 30fps with up to 120 AF/AE calculations per second. This, by the way, is blackout-free. At this speed, that’s a first. 

  • Filming in 8k

The Alpha 1’s 8K video is captured at 8.6k then oversampled to 8K. This always results in a video with better clarity and color than a video shot at the native resolution. Outside of the 8K, the Alpha 1 is also capable of 4K 120p / 60p 10-bit 4:2:2 recording and includes S-Cinetone color. 

  • A heat-dissipating structure

One of the biggest controversies to continually hit the camera news cycle last year was the Canon R5 overheating when shooting at 8K. It’s probably of no coincidence that Sony has specifically highlighted their heat-dissipating structure in the press release. It says:

“A unique heat-dissipating structure keeps the image sensor and image processing engine temperatures within their normal operating range, preventing overheating while maintaining compact body dimensions. This makes it possible to record 8K/30p video continuously for approximately 30 minutes.”

Check all the features of the camera here: https://www.premiumbeat.com/blog/sony-announces-alpha-1-8k-video/ 


Posted in: All Posts

Youtube chanel

If you are the proud owner of a Youtube channel where you regularly post content for your business, it would be interesting to take it to the next level by monetizing your channel. 

So let’s take a closer look of your options for generating money through your Youtube channel. 

  1. Adsense 

AdSense is the first fundamental step towards increasing YouTube revenues. It is an ad programme operated by Google that allows advertisers to display advertisements before, during, or after a video on YouTube. In return, 68 per cent of the ad rate paid by the advertiser is given to the content producer. There are also a variety of variables to consider while using AdSense.

https://www.google.com/intl/fr_fr/adsense/start/

  1. Memberships

Patreon was launched in the early 2010s as a viable subscription-based network for creators to get monthly support from their fans. The audience is rewarded with tiered incentives, in exchange for that support. A viewer who gives $1 may gain early access to new content , for example, while $50 provides a monthly special chat with the founder. Channel memberships allow subscribers to pay a monthly fee granting them access to members-only badges, emojis, and perks. Similar to Patreon, you can build a single membership level, or give multiple levels (as long as the rewards reflect the increase in membership price).

3) Amazon and store affiliate schemes 

With Amazon’s affiliate program, you direct viewers to the site to buy items you have recommended or talked about. If a viewer buys the item, you receive a commission. However, this is entirely dependent on the type of content you create. You want to make sure your outgoing links are neatly presented, and the featured items are presented in order of appearance. As it’s not a sponsored segment, you don’t need to give a call to action to Amazon as a company. Instead, politely let your viewers know that items are in the description (or comment feed). 

4) Sponsporship 

The pinnacle of earning money from YouTube has to be a brand partnership. So, what can you do to catch a brand’s attention? Well, ultimately, it comes down to one thing — your numbers. And that’s because a sponsorship, partnership, or whatever you want to call it is primarily one thing — an advertisement. Therefore, brands look to partner with creator who have a sizable voice. However, don’t be disconcerted if you have a small subscriber base. Ultimately, those with hundreds of thousands, or even millions, of subscribers are going to cost more to work with, and sometimes that falls outside of a brand’s advertising budget.


Posted in: All Posts, Online Videos

Youtube video live

Live videos have taken a big place in the world of content creation in recent years. They bring a fresh air to Digital Marketing, making this type of content more “real” and less overplayed: viewers can see what is happening in the present moment and be closer to you. These videos are present on different platforms, such as Facebook, or even Instagram, where we see a good number of influencers and companies using this tool to make people talk about them, and sometimes even operate a moment of intimacy with their followers, since they can answer some questions while the video is streaming.

Let’s take a look at how to take your pre-recorded content to live videos on Youtube in four steps:

1- Use the right equipment

There are a couple of things to remember before you press the live go button. First, you should know that if you are using your laptop to go live, the  built-in camera could work perfectly. However, if you want to ensure that your stream is high quality, with decent auto-focus and auto-exposure features, an external camera made for streaming may be worth looking into. The same is true of recording. There are high-quality microphones recording professional-grade audio, which are easy to set up and not so expensive.

2- Have a script ready before going live

Of course you need to get an idea about what will be the topic of your live video and how long you’re planning to talk, if you will be having guests over or also if you are planning on doing a tour or Q/A. Before you ever start rolling you have to map this idea out. Know when you’re going online, you don’t have many takes anymore. Create as much description as you can for the story you are trying to tell and for the script you’re writing. The other  critical thing to remember is a thumbnail formation. YouTube grants producers and content creators the opportunity to make their show “premiere.” As you intend on streaming you can let your viewers know in advance. To do this, create a thumbnail that will appeal to viewers. 

3- Prepare for the right settings 

If you hit the “Go Live” button on the top right corner, here is what happens next:

From the above image, you can see that you have the option “create a title,” but also an option for when to make it public/schedule it, then you will have to choose the usual back-end info for YouTube. You may add a synopsis, then pick your camera and microphone input to start  streaming.

4- Live chat options

Another important setting to choose from is whether to allow the chat or not. This allows the viewers to comment while you stream in real time. It is time  to go live now ! Good luck 🙂


Posted in: All Posts, Online Videos

Given how every phone now comes equipped with a quality camera and the prevalence of video editing software, it is easy for anyone to make any kind of video online. A sales video is a more specific type of assignment as the videographer has one goal in mind: convincing viewers to become buyers.

Having that objective in mind makes the planning of the video easier, but videographers should also know what kind of sales videos they want to make. A different type of video will fit a different goal and fit at different points in the sales cycle.

Let’s have a look at the kinds of professional sales videos marketers can use and their effectiveness. 

Screen Share Videos

These types of videos are ideal for explanations. Sales representatives often use screen share videos to review a prospect’s LinkedIn profile and explain why they would be an ideal customer. They can also record demo videos to walk prospective customers through a certain feature or benefit.

Screen share videos are recorded on webcams with the face of the salesperson in the corner of the screen. This gives space to convey complex information such as pricing proposals or demos, while letting the potential customers see the face of the person doing the sale pitch.

Webcam Videos

Webcam videos are great for a salesperson to introduce herself, perform some email prospecting, and build relationships. For these videos, the salesperson speaks directly to the camera, creating a sense of familiarity between them and the prospective customers. Props could also help capture viewers’ attention and personalize the video.

The salesperson should also intrigue viewers into clicking the video by choosing an interesting thumbnail that is personalized, such as the salesperson showcasing a company product. 

Marketing-Personalized Videos

These videos help salespersons achieve personalized outreach on a huge scale. With marketing-personalized videos, personalized information such as the potential customer’s name, are inserted in a pre-recorded video as well as a link to the salesperson’s calendar. This way the video feels like it was created for that one customer and hopefully leads them to make a call. Several elements can be personalized quickly for any individual recipient.

Video Playlists

Video playlists make pre-recorded videos feel personal while also saving time. To make them salespersons record personalized introductions to explainer videos that have already been recorded. They can also record introductions to marketing videos and lay out why they are relevant for viewers.

Salespersons then incorporate all these videos into a playlist, which gives them a wide selection of material to use for their prospective customers.


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Video has a huge potential for lead generation. If you are an experienced salesperson, you know leads are people who can become your future clients, or it can be the data that identifies your potential buyers. You access this information through advertising, emailing, third parties, or other marketing efforts.

Even if today is somehow your first time going online, you probably know videos are one of the most used features on the Internet. It then makes sense advertisers would use it to advertise their products or services and generate leads.

There are two main ways to use videos and generate leads: by adding a video to a landing page with a form, and by collecting leads in the video player.

Let’s take a closer look.

Choose the right video

No matter which method of generating leads with video you use, choosing the right video can be tricky. One way to help you determine this is by categorizing the video according to each step in the marketing funnel. The marketing funnel is not a cooking instrument, but a way of describing a buyer’s journey with a business.

At the top of the funnel knows nothing about a business and the goal is to change that. You should make videos whose goal is to create awareness about your business and explain your products or services. These videos are usually informational or educational videos designed to appeal to a wide audience. They can be placed on the blog or other informational places of the website. Most visitors spend more time on a website that has a video and one of the best places to install one is on the landing page.

The bottom of the funnel is where you want to have videos that lead to conversion and hopefully customer loyalty. These can be product or purchase related videos and are designed to appeal to users who are deeper in the buying process. They are usually placed on a website’s product or purchase page.

Place the form in the right place in the video

Where to place the form in the video to generate your leads depends on its location on the website, the goals of the video and its content. The form could be a demo request, an e-book, a brochure download, or a contact us form. Once leads have downloaded these types of document, they are thinking more about a company’s product and are closer to the decision stage of the buyer’s journey.

A clear call-to-action (CTA) included in videos will increase the chances of converting visitors into strong leads. It guides them where they want to go, whether by adding it into the video itself, having a “Click Here” button, or a thumbnail leading to another video. With most video platforms it’s possible to insert annotations so the viewers can click on the CTA wherever they want.


Posted in: All Posts

Video thumbnails are small still images that give viewers a preview of your video’s content. Think of it as a poster of coming attractions that gives viewers an idea of what to expect.

Video platforms generate thumbnails automatically, but they are much more effective when they are customized. Viewers will click on images that catch their attention, but they will ignore bland thumbnails.

Let’s look at some of the best ways to inspire viewers to click on your videos with attention-grabbing thumbnails.

Emphasize faces and emotions

If your video features people, the thumbnail should use their facial expressions to give viewers a preview of the video’s emotional content. If your video has comedic content, use a frame of someone laughing or with a big smile on their face. To make sure you have these frames, take pictures while shooting your video.

Use bright and contrasting colours

Viewers will avoid dark images but gravitate towards thumbnails with bright and contrasting colours. Even if your video has neither, you can image editing tools to adjust the background colours and give all your thumbnails a consistent palette.

You should also use high resolution for your thumbnails, so they are visible for viewers who watch them on a large monitor or a TV screen.

Avoid clutter

Your video thumbnail images should be easy to understand, clear, and simple. Place your content following photography’s rule of thirds, which imagines the photos are divided into nine equal parts using two vertical and two horizontal lines. The most important elements should be placed along the gridlines or at the intersections where the lines meet.

The main subject should be off-centre, and you should be able to see their faces or the fine details of an object if you are using a photo of a product. If you add text to the thumbnail, make sure it is concise and with a font that is easy to read.

Animate your thumbnails

If you have browsed YouTube recently you may have noticed that when your cursor is above one of the many videos in the main menu you will get a short preview of the video’s content. These animated GIFs (Graphics Interchange Format) help you stand out from the other videos if your content is original and shows some action.

Be honest about your content

Don’t you hate it when you click on image of Nicolas Cage going crazy but instead you get Nicolas Cage in The Weather Man? Thumbnails should be an honest preview of a video’s content and not trick viewers into only watching the first few seconds of your video. You can highlight an eye-catching moment from your video, but don’t manipulate your content to draw in viewers otherwise you will lose them.  


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Creative concept banner. Vector illustration for video marketing, social media, entertainment, video tutorials and training, apps, online advertising and presentation.

Before COVID-19, video marketing was a major tool used by marketers to reach and engage audiences. Now that audiences are required to stay at home for their safety and have plenty of time to watch their screens, marketing videos are more important than ever for marketing firms.

Here are some trends businesses should implement in their marketing strategies this year.

Interactive videos

There are millions of ad videos floating around the Internet that are simply shorter versions of what you would see on TV. One thing you never saw on TV is a video with interactive content that invites the audience to participate. Examples include customizable content that lets users choose their path based on their preferences, areas where users can click on the video to get more details, and a 360-degree access option that lets users scroll inside the video to get a full view. These videos are trackable and provide companies with valuable user data for future marketing strategies.

Augmented Reality (AR) and Virtual Reality (VR) videos should gain in popularity as the technology makes it easier to produce. Using these tools now help you generate interest among audiences and stand out from the competition.

Vlogging will keep growing

Vlogging, or video blogs, will remain a valuable tool to capture shoppers’ interest as they want to feel connected with the brands they buy from. It helps build brand authenticity by giving users a behind-the-scenes look at businesses, lets them meet the team that runs the company, and gives them a look at new products before they are launched.

There are plenty of platforms businesses can use to share their videos, and live streaming gives vloggers the option to diversify their content on a weekly or daily basis.

Shoppable videos

People can shop online through webpages, social media posts by clicking on images of the products, and now through videos that link directly to products. Just like with photos, it may be possible to buy a product by clicking on its image in the video. Until then, videos are an easy way to simplify the buying process, grab customers’ attention, and spotlight specific products.

Education videos will expand

As the year began there was a huge market for educational and instructional videos, and that was before people weren’t allowed to leave their homes. Many schools and universities are closed, but education is still available online in video form. From online history courses to Zumba classes, there is educational content for everything. Some are free to access; others are taught by professionals in their sectors and available for a fee.

There are also online communities dedicated to explaining how to use specific products. If they are not already doing it, companies can produce video tutorials giving detailed instructions for their products and services.


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Should your next video include stock footage? It is not always thought of as the ideal thing to do, but stock footage really does have its place in brand videos and can offer a variety of benefits. Stock footage is a valuable resource that can increase not only the quality of your video but also the diversity of it.

Stock Footage Can Reduce Costs

There are some situations where a basic video with simplistic messaging may be very cost-effective to create from scratch. However, the more complex the footage needs to be, the more costly it can get. When you need to display multiple uses and purposes of your product or service – or more in-depth information in each area – that becomes more costly to film. Custom films like this can become time-consuming as well. Imagine having to go to numerous locations to film onsite. That adds up when you factor in equipment and crew.

This is when stock footage comes into play. You can use high-quality stock footage to create interesting elements in your videos. The good news is this can offer several other benefits. For example, there are new libraries of stock footage available all of the time. It is not likely that you’ll pick the same images someone else has, and that means you still get the branding qualities to your videos. More so, with so many new libraries available, there are lower costs associated with stock images all of the time.

Limited Access Solutions

Another key benefit of using stock footage is that it allows you to get industry-specific footage even if the access to shooting these images is not available. For example, if you need an image of a situation where you know you are not going to get permission, stock footage is likely to offer the solution you need. In this way, stock footage can provide you with more access to shots that you could not get any other way.

Stock footage may seem like something you had not considered before. However, it can prove to be very valuable to you in a variety of ways. You can incorporate it into your branding videos and even corporate videos with ease. How can this enhance the videos you are creating?


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