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create good video training

Creating a training program is an essential part of building your business, as it provides your team with important information they need to know. How do you do it? There are a number of different formats that can work for you, depending on the industry and the type of training you are doing. With video training courses, the following are a few examples of how you can create an effective solution for your team.

Live Action Videos

One of the training video formats to consider is live action. This isn’t big thriller, movie-level stuff. Rather, you just need an employee that is comfortable working in front of the camera to provide instruction and information. They should be someone that’s relatable to the person you re onboarding. People like to feel a connection with those they will work with and this type of video can make that effective.

Role Playing Videos

Depending on the type of business you are in, you may benefit from the role-playing training video. This is a great way to show how to handle problems and resolve situations as they arrive. The video has at least two people who interact based on the content you will present. Keep it as realistic as possible to ensure your audience is truly learning what they need to.

Other Options

Depending on the situation, your company may also benefit from a few other types of video training formats. Consider these options:

  • If you want to provide a video and narration over it, a screencast works well. This is an excellent way to provide information without having to demonstrate.
  • Animation can work in some situations, but you don’t want to have your team think that the information you are providing is anything less than valuable. This isn’t the time for humor, but it can show steps in a more complex process.
  • Onsite videos are another option but can be more complex to create. The goal here is to present your audience with the actual location they will be working in and to communicate a clear message to them about the process – a tour, demonstration, or even just a way to familiarize themselves with the location is possible here.

Many times, you’ll need to create more than one training video. Try out a few different formats to determine which one is going to provide your audience with the best possible outcome. It is well worth spending some time getting these videos right. They can serve as a training tool for years.


Posted in: All Posts, Camera and Editing Services, Video Marketing, Video Production, Video Production Process, Video Production Tips

When making videos to promote your business, there are plenty of things you need to do from ensuring proper lighting to creating a strong story. Yet, there are also a few must-avoid situations. You don’t want to make these faux pas to limit the success of your videos. Here’s a look at the biggest mistakes to avoid.

#1: Avoid the green screen

Let’s be honest here. The green screen is necessary in some cases, but if you can find a set instead, that’s the route to take. Green screens are too time-consuming and don’t offer the best results.

#2: Don’t have music fade at the end of the video

It’s great when a backing track stops at the same time as your video, but the mistake to avoid is the fading out of that music at the end of the video. Bring the music and the video to the same stop.

#3: Jump cuts do not always work

Many people use jump cuts, and in many cases, they can be ideal. However, it does not have to be the only option. Instead, put some thought into your shots before you shoot to help you avoid this editing problem.

#4: Too little time

When you are working with a video production company, you need to ensure there is plenty of time available for the entire shoot. That includes a good amount of time for setup, lighting, and prepping your team. Don’t put too little time into this type of background work.

#5: Good enough during the shoot isn’t okay

It’s common to put too much demand on the editing process. You don’t want to have to fix a great deal during the post-shoot. Instead, you want to get it as close to right during your video shooting.

#6: Too much acting

Avoid putting the pressure on your talent to act. You want them to really be able to convey a specific emotion and to create a very real level of feeling. The best way to do this is to use people who really do get the company.

#7: Not picking the right location for the time of day

It’s easy to make this mistake when you have a business schedule, but it will cost you. You want to consider things like lighting well in advance to avoid the complications later.

#8: Not hiring a pro

You can do some of the lighting, setup, and production yourself, but you’ll save time and money by hiring a pro.

Are you making these critical mistakes? Avoiding them allows you to have a better finished product.


Posted in: After Your Video is Created, All Posts, Audience, Choosing Actors, Making Decisions, Video Production Company, Video Production Tips, Working with a Video Production Company

When you’re on social media or browsing YouTube, what catches your eye about a video? Is it the thumbnail, design elements or the fact that the title seems to be speaking directly to you? Most likely, it’s a little bit of all three.

You see, successful business videos share three key elements: audience, aesthetics and appeal. Do your videos have what it takes to be successful? Let’s find out.

Target the Right Audience

There is truth in the saying “You can’t please everyone all the time” because, in fact, you’re not supposed to. This is particularly important for businesses trying to reach customers with video. Before hitting the power button on your camera, you need to think deeply about who you’re making the video for and what would want out of it.

What pain points can you address? Which emotions are the most powerful? In what ways will your video be useful and memorable?

Stay True to Your Brand

While it’s important to think a little outside of the box when planning brand videos, it’s equally important to help viewers instantly attribute a video to your company. Visual elements, such as logos or script, within a video should be carefully chosen and consistent with your company’s branding that would otherwise be found on a business card, emblem or product. For example, Coca-Cola keeps the content in this video on-brand by tying the product colors into the animation.

Give Your Title and Thumbnail Some Pizzazz

If you’ve ever gone to an open house, you know it’s easy to be reeled in with pristine landscaping, the smell of cookies baking in the oven and furniture that looks like it was just delivered that day. Much like the appeal of a staged home, video titles and thumbnails work for your brand to grab attention and entice casual viewers to click.

Choose titles that are funny (but appropriate), clear about your message and on-brand. With the magic of video editing and design, add elements to your thumbnail that help it stand out from the pack and capture attention.

Is Your Brand the Next Big Thing?

Brands that have made their way to the top can often credit a great video or two to their rise in global recognition. Perfect examples include Canadian Tires’ 2016 ad campaign ‘Wheels’ and Always’ #LikeaGirl campaign. These videos connect with the viewer, evoke emotion and are beautifully produced. Now that the secret’s out, how will you use video to make your brand the next big thing?


Posted in: All Posts, Audience, Interactive Videos, Video Marketing, Video Production, Video Production Company, Video Production Process, Video Production Tips, Working with a Video Production Company

Can video enhance your sales efforts? With the right tools and resources, you’ll find video can help to minimize at least some of your workload as a sales professional while also allowing you to reach your ideal customer a bit more effectively. Here are a few key examples.

Use Video to Educate In the Sales Process

Used at the right time, video can help to significantly enhance the sales process. It can work to help educate the buyer on a product or service right when they are making the decision to buy. Remember, people are buying more than just a product – they are buying a living or an attitude. Let your video showcase what your product can do for them.

Video Tells You How Engaged Your Customer Is

Another key way to see a significant improvement in your marketing efforts is to use video as a way to understand where your customer is in the buying process. For example, with video, you can see where they are getting stuck in the process. You can determine just how interested they are by noting how far they go in the process of watching or sharing your videos. This can help you to put more of your attention into the most likely customers to buy from you.

Use Video to Minimize Wasted Time

You know that at some point during the buying process, the customer has to engage with you. Yet, it can seem frustrating when you are working with the wrong people who really never had the intention of buying. One way to reduce some of this frustration is by incorporating video into the sales process. If – and until – the prospective buyer clicks on the video or interacts with the video, you don’t invest any additional sales efforts into that buyer. In short, until the prospect takes some action, you minimize the amount of time you invest in that particular individual.

Video does more than just tell others about your products and services. It also helps you to know where your potential buyer is at any stage of the buying process. This insight allows you to make better sales and marketing decisions for your customers.


Posted in: All Posts, Audience, Online Video Ads, Online Videos, Video Marketing, Video Production Company

Creating Video Content for Platform

Creating great videos is the first step. Once you have your brand’s video created, what do you do with it to get the best results? It’s always best to find ways where your content can stand out, but also reach the ideal customer or buyer for your products or services. Luckily, there are many platforms available that can offer help to most marketers looking for a fast, effective way to promote.

What You Need to Consideration First

Before you can choose a platform, you need to consider your goals for your brand video. Here are a couple of key questions to ask:

  • Who is the target audience for your video? Who needs to see this in order to make a decision about your products or services?
  • What platform does your main audience use the most?
  • What type of engagement do you want to have through your videos? In other words, what do you want people to do when they see your video?
  • What message is the video offering? Having a story to tell, ask yourself which platform is going to offer the best way to grab attention.
  • Where is your brand known? What platforms do you need a bit more work on?

The Video Platforms to Consider

There’s no doubt that YouTube is the largest platform of video content of any type. It may prove to be the ideal option for your client base. However, social networks are fast becoming the go-to location for videos because of the sheer reach they offer. Here are a few things to consider.

  • YouTube is an excellent starting point for adding your video. Building a channel here that allows you to educate your buyers on a consistent basis can be highly effective. If you plan to add videos frequently, start here.
  • LinkedIn is an excellent choice for those who have a strong B2B market. If your business’s ideal audience is professional, this is the likely place to be.
  • Facebook is a solid option for those who want to reach a more mainstream audience. Twitter is also an excellent location if you have a younger or Millennial audience.

In every situation, ask yourself what specific goals you have for your video. Then, determine which platform can offer the very best level of traction for you.


Posted in: Audience, Interactive Videos, Making Decisions, Online Videos, Video Marketing, Video Production Company, Video Production Process, Working with a Video Production Company

Animated videos could be one of the best investments you make in your business’s marketing efforts. How can something that seems silly or even childish work? Today’s animated videos go much further than this and can easily be one of the best ways to see a significant ROI on your marketing efforts.

Why Animation Works

There are many reasons to create videos for your business, but what does animation itself create and provide? This could be one of the best ways to get interested in your company. Here are a few reasons why.

It’s Entertaining Content

Consumers are readily accustomed to traditional marketing videos. They gloss over them. Yet, animation is far more entertaining. It brings a smile to their faces and, even if it is not funny, it is still more enjoyable to watch than a typical commercial.

It’s Shared More

Animated videos may also help you to get a few more shares on social media than you have in the past. These types of videos spark interest – people want to know what the story is about or why is going to happen. As a result, they are more likely to be shared on social media – one of the most important places for marketing success today.

It Works to Explain Complex Topics with Ease

Another of the key benefits that animation brings to the table is its ability to take complex and sometimes boring topics to make it easier to understand and use. The benefit here is that it gives you a format to use to communicate just about any type of message in a more streamlined and effective manner. Your audience is more likely to enjoy it, even.

Animation is a fantastic tool for any type of business marketing. When you want your video to really stand out and get the attention of those you are targeting, consider switching this up by using animation instead of your traditional marketing video. It could be just the uniqueness you need.


Posted in: 3D animation, All Posts, Audience, Online Videos, Video Marketing, Video Production, Video Production Company, Video Production Process, Video Production Tips

 

Instagram seems like a simple social media tool that teenagers use but it is turning out to be much more. Instagram is the newest component you should be taking advantage of for your corporate marketing strategy. If you are using it right, it can help you capture new customers and attract brand-building influencers. Video on Instagram has become one of the hottest trends across the generations. This social media platform works well for any age group.

How can you incorporate video into your corporate marketing strategy, though?

Count the Ways Instagram Works for You

There are numerous ways you can allow Instagram’s short, beautiful videos to work well for your marketing strategy. Here are a few ideas to get you started.

  • Use time-lapse videos to capture attention. People love being able to watch things change over a period of time. Is there something within your business that takes days or even weeks to happen? Create a video showing that. It’s an excellent behind the scenes view, too. If you don’t have any content just yet, host a contest to encourage people to submit it. Then, use those real-life high-quality videos to create your next campaign.
  • Use your user’s content. User-generated content is an excellent resource. Not only is it authentic in the best way, but it instantly creates a sense of connection with your reader and works well on the platform itself.
  • Add a bit of stop-motion to your next campaign. This is a fun and pretty simple way to create videos that get watched. These videos are a series of photos played in rapid succession. This helps them look like they are moving.

If you have not done so yet, consider the ways Instagram can work for your next corporate video campaign. You may find this is one of the best ways to capture the attention of your most likely customer. Millennials and younger generations are finding Instagram is one of the best ways to connect.

Don’t overlook this simple but important tool for your next marketing campaign. It could be exactly what you need to capture a new audience of customers. What’s more, Instagram videos can be anything you want them to be – from short glimpses into your brand or playful, fun videos that lack a lot of complexity.


Posted in: All Posts

Whether it is in advertising, blog posts, or the news, video is increasingly present on the internet. While improvements in technology partially explain this increase, that is far from the whole story. One of the main reasons that videos are increasingly present in the digital world is because they are scientifically more effective than other mediums at expressing a message.

The Science of Vision

Human beings may have five senses, but that doesn’t mean that all of those senses are used equally. Studies show that 83% of our sensory input comes from vision and hearing makes up another 11% of our sensory input. We are literally biologically programmed to see more than we hear, smell, taste, and touch combined.

And when it comes to that visual sense, it is particularly effective when movement is involved. Even the tiniest amount of movement engages the eye, causing it to track that movement. That tracking instinct means that humans focus better on videos than they do on static text. This also means that scrolling text in video, like at the opening of Star Wars, is easier to focus on than static text like subtitles.

Whether or not movement is involved, visual imagery is transmitted to the brain faster than text is converted into a mental image. Humans can recognize the primary conceptual idea of a visual image in about 1/10th of a second. A description of that image takes significantly longer to read and then still requires extra time to fully process.

Visual Memory is Better

Not only do we identify and process moving images better than we do text or audio recordings, we also remember them better. One study shows that 80% of the subjects were able to recall the details of an advertisement they had watched up to one month after watching it. That rate is considerably lower for an advertisement that has been read.

Emotional Response to Video

Finally, while emotional responses are difficult to quantify, we can quantify the presence of emotional responses. Video is much more likely than other forms of media to cause neurons to fire that correlate with emotional responses. This matters greatly in the marketing world where emotional responses, even ones that are not fully positive, correlate with higher conversion rates.

More Than Just an Art

Creating the perfect video is mostly art, but choosing to use video in the first place is scientifically sound. Our knowledge of biology and psychology both prove that video is a more effective means of engaging an audience than any other form of media.


Posted in: Camera and Editing Services, Interactive Videos, Online Videos, Video Marketing, Video Production

Creating a high quality video requires a good script, good equipment, and good actors. However, even with all of these things, your video can end up looking or sounding terrible if you don’t also employ good video editing techniques. Becoming skilled at video editing takes time. You won’t get good at it overnight. Here are 7 common mistakes made by video editors who are still learning the trade.

Poor Framing

This mistake is listed first because it is primarily a mistake of the director, rather than the editor. The director should be ensuring that the framing is consistent and even while making the video. However, if the director fails, then it is up to the editor to notice the mistake and correct it. Usually, if the framing is poor, you can change to a smaller aspect ratio and make adjustments.

Jump Cuts

In specific circumstances, jump cuts can look great. But in most short videos they will simply look jarring. It is usually better to use transitions between scenes to make the video more smooth. If you do want to experiment with jump cuts, start with cuts between different camera angles of the same scene, to get a feel for them in a less jarring situation.

Incomplete Transitions

Speaking of transitions, there is also a common mistake made when using transitions. If the video between clips doesn’t overlap, you will end up with black video between the clips. This is just about as jarring as a jump cut and is something you should look for when using transitions.

Graphical Inconsistency

A foolish consistency is the hobgoblin of small minds. The key word here is “foolish.” Maintaining consistency in your graphical style isn’t foolish. It is critical to creating a good video. Font, color palettes, and line thickness should all remain consistent between graphics.

Poor Audio

Poor audio usually occurs because one of your audio tracks is either too loud or too soft. Fixing this is relatively easy. Adjust the volume of the tracks until it reaches a level that sounds “right.” This is more art than science, but it is easy to screw up if you don’t watch out for it.

Inappropriate Music

Like the first mistake, this is often a problem of bad direction. The difference, however, is that the editor is usually in control of putting in the music track. As such, you should be able to recognize when music simply doesn’t fit a scene and advise the director immediately so they can make a different choice. A poor fit is usually due to music being the wrong tempo for the scene or having inappropriate lyrics.

Leaving in Sensitive Information

Video often catches more than it intends to. Your video might have caught a brand name on an employee shirt that you don’t want visible or maybe an image of proprietary software. It is critical to carefully watch every scene and prune or blur anything that shouldn’t be visible.

Learn from Your Mistakes

Video editing takes time to master. You won’t become an expert overnight. If you want to best avoid making mistakes like these and other less common mistakes, hire the services of an experienced video company. Working with people who are more experienced will help you avoid mistakes and teach you advanced techniques that will help future projects.


Posted in: All Posts

How to Incorporate Your Corporate Video into Instagram

Instagram and marketing: it’s a match made in user-engagement heaven, giving businesses the ideal platform for their “show, don’t tell” strategy. Social media platforms like Instagram provide businesses with the opportunity to connect with a receptive target audience right where they enjoy spending time, an opportunity that marketers of yesteryear could only dream of.

For this reason, Instagram is a great place to share your corporate video. You just have to be strategic to ensure that you’re posting something that viewers will take the time to watch. Here are a few types of videos that perform well on this platform.

User-Generated Content

Customers rely heavily on word-of-mouth advertising, making user-generated content a great resource for businesses. UGC is especially prevalent on Instagram, as it’s easy for brands to repost and regram content right from a user’s account. While this isn’t a replacement for original content, it can be an effective tool in encouraging engagement among your followers.

Marketers can use UGC to educate viewers on an unexpected or unique aspect of their brand. The UPS Store does this particularly well, sharing content from small business owners with the hashtag #TheUPSStoreCustomer to their own account.

Timelapse Videos

Timelapse videos cater to two specific demands from viewers: first, to get new information, and second, to receive that information as quickly as possible. Not only are timelapse videos a lot of fun to watch, but they’re particularly successful in keeping viewers engaged from start to finish. Timelapse videos are especially effective in helping viewers visualize an experience, such as is the case with Denmark’s Instagram video of Copenhagen.

Stop-Motion Videos

Stop-motion videos are relatively easy to produce and provide a clean, charming effect that grabs viewers’ attention. As an added bonus, the narrative is visual and therefore doesn’t rely on audio. When you consider the fact that the vast majority of viewers don’t listen to audio on social media videos, this type of format makes a lot of sense. Starbucks is a great example of a brand that has mastered the stop-motion video game, providing fun, engaging content that reflects their brand’s personality.

Instagram is the ideal platform for eye-catching, original content. By incorporating your corporate video to Instagram, you can engage users and build brand recognition.


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