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Should your next video include stock footage? It is not always thought of as the ideal thing to do, but stock footage really does have its place in brand videos and can offer a variety of benefits. Stock footage is a valuable resource that can increase not only the quality of your video but also the diversity of it.

Stock Footage Can Reduce Costs

There are some situations where a basic video with simplistic messaging may be very cost-effective to create from scratch. However, the more complex the footage needs to be, the more costly it can get. When you need to display multiple uses and purposes of your product or service – or more in-depth information in each area – that becomes more costly to film. Custom films like this can become time-consuming as well. Imagine having to go to numerous locations to film onsite. That adds up when you factor in equipment and crew.

This is when stock footage comes into play. You can use high-quality stock footage to create interesting elements in your videos. The good news is this can offer several other benefits. For example, there are new libraries of stock footage available all of the time. It is not likely that you’ll pick the same images someone else has, and that means you still get the branding qualities to your videos. More so, with so many new libraries available, there are lower costs associated with stock images all of the time.

Limited Access Solutions

Another key benefit of using stock footage is that it allows you to get industry-specific footage even if the access to shooting these images is not available. For example, if you need an image of a situation where you know you are not going to get permission, stock footage is likely to offer the solution you need. In this way, stock footage can provide you with more access to shots that you could not get any other way.

Stock footage may seem like something you had not considered before. However, it can prove to be very valuable to you in a variety of ways. You can incorporate it into your branding videos and even corporate videos with ease. How can this enhance the videos you are creating?


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Case study videos are designed to show prospective customers how your company can help them achieve their goals. When they’re done right, they can drive revenue and increase engagement.

What Is a Case Study Video?

Case study videos recount real customer stories in order to persuade prospective customers that your business can meet their needs. These types of videos add authenticity to your marketing mix and include elements like on-camera interviews and stats and figures to support your customer’s experience. While many of your marketing efforts are focused on the features provided by your company, case study videos focus on their benefits.

Why Do Case Study Videos Work?

Case study videos operate on the same principle as classic word-of-mouth advertising. They are memorable and give prospective customers something tangible to engage with. These types of videos are effective in building brand awareness and appealing to emotion, giving viewers the opportunity to envision how the goods or services offered by your company align with their needs.

Types of Case Study Videos

Customer Review

This type of case study video highlights the features and benefits of the products or services that your company offers. It is simple to film and generally requires minimal editing.

Customer Testimonial

Customer testimonials are often provided in a question/answer format, and like customer review videos, they are relatively simple to execute.

Case Study Narrative

Case study narratives are the most dynamic but also the most complex to film. This type of case study video may be shot at several locations and include graphics, on-camera interviews and B-roll visuals.

Best Practices for Creating a Case Study Video

Case study videos can boost brand loyalty and generate more sales, but it’s important to ensure that your approach is effective. Here are three best practices to keep in mind when creating a case study video.

1. Decide who your intended customer is. Even if your product or service is intended for a wide audience, think in specifics as far as gender, phase of life, financial limitations, household, geographic location and anything else that makes it easier to create a customer profile.

2. Consider what your intended customer wants to gain, whether that’s a resolution for a common problem, a simpler way to complete a task or another need that you’re uniquely positioned to meet. Orient your case study video around addressing this need.

3. Once you’ve determined who your customer is and you’ve crafted a message that addresses their needs, it’s important to ensure that they have the opportunity to watch it by choosing the best platform for sharing your video. This may be via social media, email or native advertising.

Case study videos are a great way to help your potential customers understand how the product or service you provide is relevant to them.


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Let’s face it. Most people hate ads. Some research indicates that 91 percent of people believe that ads are intrusive. Many people believe ads are invasive to their privacy too.

If you are a company with a product you want the world to know about, what are you supposed to do? How can you get your information out there when it seems people don’t want to – and even hate – viewing ads?

What Do People Hate?

A good place to start is with understanding why some people hate ads. Every situation is different, but when you understand what they don’t like, you can create ads and videos that are less intrusive to them. For example, most people hate the invasion of privacy when they see ads for things they are looking for online. This feels like an invasion into personal space.

You still need to use these ads – called retargeting ads – in most marketing campaigns. One way around the dislike for them is to ensure you are only using retargeting ads for the most valuable resources you have. Don’t waste time on display ads that just bother people.

Ads Get in the Way of Experiences

An ad that pops up in the middle of an enjoyable experience isn’t one most people want to deal with – it’s a turn off. There are many mid-roll pop ads like this that get in the way of experiences.

You can still use these but do so limitedly. Instead, aim to create value-driven ads, those that provide real information and truly valuable experiences. These are going to be ads that help to build your brand, not ads that are going to be sales messages. When you switch what you are talking about and how you can better encourage people to learn about your company.

Modern Buyers Want Something Interesting

It’s hard to capture the attention of today’s modern internet user. You need to create ads that are going to highly engaging and entertaining. Give them something that is different from what everyone else does. This may mean getting creative in the content as well as the visuals.

Take a few minutes to consider the value of content that’s delivered in a more effective manner. If you are using ads that are the same as you’ve used for 10 years, you’re missing the market and probably limiting your success with your audience. A few tweaks and the right tools, and you can enjoy a better response.


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What is so interesting about unboxing a package? To a lot of people, it’s a very cool experience. If you’re lucky enough to have a product that people are waiting in anticipation to get, then creating an unboxing video is an excellent way to increase the energy of your brand even more.

Why Unboxing Matters Today

Take a look at a few unboxing videos on YouTube. Watch them and chances are good you’ll see why so many people find them to be interesting. They involve people opening boxes, explaining what they are doing, and really building excitement about what’s inside. They can also be very educational. They answer questions about what the product is like and what the soon-to-be-buyer can expect.

These videos get attention. If you don’t have any other reason to invest in creating them than this, realize that unboxing videos are hugely popular. That’s why you need to use them. Consumers use unboxing videos for a lot of reasons:

  • They are a fun way to see what the latest product is. Everyone wants to know what the latest iPhone is or what a new toy is going to look like.
  • Many people use them for research to know if the product is really something they want to spend money on. It is quality? Is it just another version of what they have?
  • A lot of people may not be able to buy that new product. They use the videos, then, as a way to live through someone else who is lucky enough to have it.

They’re also a lot of fun to watch. Depending on who creates them, they can be an interesting watch just to see how the person in the video reacts to the video. This is a fundamentally sound way of communicating with your audience.

Why Should You Use Them?

If you are a product maker, unboxing videos are a good way to build excitement, interest, and information on your product. It doesn’t always have to be a brand new product launch, either. People want to learn all about everything – even those old products that you may have had from a few years ago. The key is to ensure that the person doing the video is going to build up interest and provide a lot of details to the viewer.


Posted in: Interactive Videos

You’ve sourced the best actors and guests, created a compelling video (or series) and now you simply need to show it off to the world. If you’re not quite prepared for this last piece of the puzzle, you’re in luck. There are some creative and hassle-free ways to get your content in front of your target audience; just keep reading!

Consumer Insights: Digital Viewing Behavior

Expert marketing brand HubSpot conducted in-depth research on customer viewing habits and behaviors on the web. Here’s a snapshot of what they learned:

  • YouTube and Facebook are the top platforms of choice for video-viewing
  • Entertaining and funny videos get the most attention from viewers
  • Mobile devices are preferred to desktop devices when watching videos

What does this mean for you? It means your promotional game needs to be mobile-friendly, social media-driven and easily found on YouTube.

7 Ways to Grow Your Video Audience

Let’s dive into different strategies you can start today to get your content in front of a larger piece of your audience.

Repurpose Your Video Content

Not everyone is able to watch videos 100% of the time; some people prefer to listen to podcasts while they work out and stay productive. Without much extra work, you can transform your video script or series into a podcast ready for fresh ears.

Try Something New

You won’t often find blogs advising you to hit up users on Reddit, Quora or review sites, but trying something new may pay off depending on your niche. Add a simple link in your bio on these sites or embed a recommendation to view your video after leaving useful feedback or comments on a thread.

Market Videos via Email

You’re already sending out emails to your subscriber list or existing clients, why not include a link to your channel or latest video in the sender’s signature? This is an easy, automated way to encourage viewers to watch your content without investing additional time and effort into marketing.

Tease Your Content on Social Media

Have a particularly funny or educational clip in your upcoming video? Post it on various social platforms as a teaser that will entice your audience to watch once it’s live. Also, don’t forget to post an update announcing that the video has gone live to let viewers know when to watch.

Ask for Shares

Whether you’re posting a teaser or showing the full video, include a call to action that encourages your audience to share the content with their friends and followers. On your full video, provide a call to action at both the beginning and end of the content to remind viewers who were not yet committed to sharing to do so once they’ve finished watching.

Take Advantage of Notifications

If you’re posting videos on YouTube or your website, you won’t get any views unless people know about it. With the unpredictability of search engines, the best way to get more views is to encourage your audience to allow notifications on their devices and YouTube channels. This way, they’ll be notified as soon as fresh content is uploaded.

Encourage Employees to Promote Your Video

Before your video goes live, drum up some company-wide excitement by showing your team the finished product. Encourage them to share your video on their own social platforms and among friends or family (who will possible also share it!).

The Bottom Line

No matter how well your content is produced, it won’t do you any good if no one sees it. Use these ideas to get your content out there into the digital universe and sit back as your view counter continues to rise.


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Using live video can be one of the easiest ways to engage with and build a relationship with your customers and clients. Many business owners are apprehensive, though, about the process and what it could mean to them. You may find it is also one of the easiest ways to reach your audience on a personal level. Take a look at a few good reasons when you should use live video for business.

Fantastic Opportunities to Go Live

There are plenty of ways you can go live – such as using social media tools like Facebook. But, what will you talk about when you do? Here are a few key suggestions.

  • Take your customers on a tour of your business location. Give them a behind the scene experience that can get them interested in your company.
  • Host a question and answer session. If you are launching a new service, perhaps you want to host this type of event to give individuals the ability to share their thoughts or to clear up confusion.
  • Announce a contest or a giveaway. Doing this live ensures you have a lot of people on hand to let know about your event. You can also ask them, in person, to share the video. That gets your brand in front of customers and others who may not know you easily.
  • Do a product demonstration. Show people what you do by giving them a real-time look at what happens when they use your product or service.
  • Use a live video to introduce yourself or another member of the company. Putting a face to your company’s name can help people to feel more comfortable contacting you for services or with questions later.

Be sure to create a list of talking points so you can feel at ease on your live video. You also want to be sure you are recording it so that people can play it back later and watch it again or watch it when they get an opportunity to do so.


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Video is one of the best ways to build your brand. Through it, you can demonstrate visually, not just with words, what your brand is all about. This includes providing your viewers with insight into what makes your business unique, what your products are, and what your company stands for. Yet, to do this, you need to develop a video that’s authentic and easy to understand. Here are some ways to do that.

Focus on What the Customer Wants

To sell your product or service, your video must communicate the message your customer needs. That is, customers want to learn specific things about a company before they decide to work with you. It can be easier to give them this than you think. You can use the following components in your video to do that:

  • Incorporate product demonstrations to showcase how a product works – solving the problem the customer has within that video.
  • Build on customer testimonials. There is no better way to convince someone to make a purchase than to show them what others did and received.
  • Provide clear information about what the product or service is. Sometimes names and company brands don’t provide enough of a tool to demonstrate this.

Show Them the People

Today, many consumers are interested in learning what a company can offer to them, but they also want to know more about “who” is in that company. They want to know what your business is and what it offers, yet putting a human face to the brand is also important. Branded films and live videos can help you to do this. Your goal here is to simply let the audience see the personality, character, and just the people behind the brand.

Use Video Content Consistently

Seeing a video about a company one time does not really put that brand into the consumer’s mind for years to come. Rather, it’s important to be consistent. Use video weekly within your social media content. You can also easily use video on a blog, do a live stream on social media, or do a question and answer session on Twitter. The key here is to use it as a constant way to remind your audience of who your company is.

When you do this, you are building up your brand. You are communicating the message of what your company is and what you have to offer to that customer watching it.


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What type of corporate video is going to really ring true on social media? The type you use really depends on the goals for your next social media campaign and your company as a whole. However, there are a few styles to consider that work the best on social media. Which one is right for you?

#1: Informational and Satirical

Social media streams stop when you post something with a bit of truly funny, though not negative, on your timeline. Choose a video that’s satirical that conveys this. However, be sure to add good information to it at the same time. Don’t waste your viewer’s time but make them smile while learning.

#2: Trendy, Elegant, and Dominating

A bit more sophistication and a lot of trendy charm can also work very well for a social media video. Choose this video format when you want to make a point about how elegant your product is or to elevate your brand. Keep it tasteful, though.

#3: Hip and Lighthearted

If the stuck-up vibe isn’t right for your company, it’s time to consider a lighthearted and hip video style instead. To pull this off, it is very important to remain authentic to your brand and to your audience. Fake smiles are not going to work.

#4: Exciting and Dramatic

When you want to make a powerful statement, your video needs to show that in sound, color, and words. Consider something more mini-series quality that is more epic. These are the types of videos that get shared because they are so awesome.

#5: Inspiring and Sincere Message from the Heart

A feel-good story can work very well for many brands as well. In your video here, you don’t have to get all sentimental, but you can and should be sincere. If you want your brand to exude feelings and positive sentiment, this is the type of video format that is going to work the best for you.

#6: Educational and Straightforward

You could call this the more traditional format of video. It can work very well to communicate important information. If your audience needs information and really benefits from a very straightforward message, this is a good route to take. Keep in mind that all businesses benefit from this traditional format from time to time.

What you say and how you say it matters. This is very true with social media. Yet, it’s not always easy to find a format that’s going to draw enough viewers in. That’s why it tends to be ideal when you work closely with a team of pros to help you.


Posted in: Audience, Camera and Editing Services, Interactive Videos, Online Videos, Video Marketing, Video Production

b2b videos

It’s shared more than any other type of content on social media and receives more engagement than text-only posts. What are we talking about? Video, of course. According to Content Marketing Institute’s 2019 Benchmark report, 64% of B2B brands are doubling down on video production and distribution across channels when compared to the previous year’s results. Why? Because video gets results.

Discover how you can use video across your social media properties to increase awareness, educate and convert leads into loyal customers.

What the F8 is Facebook Doing?

This year’s F8 conference announced some important changes for platforms like Facebook, Instagram and WhatsApp. Zuckerberg and his teams plan to make social media more private in the sense that community and relationships will take center stage. This means brands will be showcased less in news feeds than ever before as group pages and personal connections are given priority.

Facebook Marketplace is also getting more robust as buyers will be able to make purchases directly on the platform and sellers can get paid securely with the potential to increase revenue. Adapt your social media video marketing strategy to take advantage of these important updates.

B2B Animated Video Strategies

Let’s face it: The B2B audience doesn’t quite operate the same way the B2C audience does. That means you’ll need to realign your expectations and get a little more creative before you’ll hit the ROI you’re looking for with social media video. But, many brands are doing video well on social media. Let’s look at a few ways animated video can help your brand engage with businesses and convert followers into clients:

  • Animated GIFs. Bite-sized content that only takes a few seconds to view, GIFs are easy ways to communicate a simple idea or message without an elevator pitch (or large budget).
  • Educating content. Combine valuable information with an entertaining delivery and you’ve got an animated video your audience will enjoy watching and sharing. You can use this type of video to share industry expertise, establish your brand as a thought leader or tackle complex problems your viewer may be facing in their day-to-day business.
  • Animated ads. If your social media strategy includes paid ads, use animated video to make them more eye-catching and engaging than your standard text ad or video pitch.

The Takeaway

If you’re not using every opportunity to entertain and engage current or potential clients on social media, they’re missing the value of your brand. Social media algorithms simply aren’t playing nice with brands that rely on text-only posts, static ads or shared content. Use these animated video ideas to transform your social media marketing strategy into an ROI-boosting endeavour.


Posted in: All Posts, Camera and Editing Services, Video Marketing, Video Production, Video Production Company, Video Production Process, Video Production Tips

Though the financial industry isn’t one that is known for its ability to interact with consumers as other companies do in terms of marketing, there is a place for video here. When creating video for the finance industry – whether it is banking, investing, or insurance, it’s always essential to create a level of trust. Consumers need to trust their investors and lenders at the highest level. However, video can help to create these opportunities.

Why Video Matters to Finance

Over the last few years, we’ve seen a significant change in the way banks and other financial industry players are interacting with their consumers. They’ve moved to provide more of the digital tools consumers desire. That’s a good thing. Yet, one of the worst parts of this is that these tools limit the intimate interactions that the financial industry has with their consumers. In losing this connection, it has become clear that there’s more of a disconnect between the consumer and the lender. In this industry, that connection is critical.

Video provides a way of fixing that. It helps to bring back the “face” of the bank to the consumer. There are many ways that video can create this type of emotional connection again.

Where Video Fits in Finance

Consider these key examples of how video is working to create the desired outcome within the financial industry especially as it becomes more digital.

  • Video is an excellent tool for teaching and advising clients. Some of the largest investment firms are using video conferencing with advisors to connect with investors. Video can help to explain the product, the way the service works, the features, and much more.
  • It’s also an important part of marketing. In most cases, marketing video needs to create that connection with the investor. Connecting with your audience through YouTube stories or social media marketing is critical to reaching the Millennial audience.
  • Video can help to provide consumers with better experiences. For example, let’s say that a consumer needs to file an insurance claim. A video can show them how to do so and what steps the agent is taking. This improves their overall experience, solves a problem, and even makes the process a bit more efficient.
  • Digital banking may even be enhanced with video. When you consider the ways that consumers are moving towards virtual banking, you need the connection video offers.

Video within the finance industry has to be done properly. There are compliance requirements that must be considered. Yet, across the board, the ROI here is high because video is able to give the finance industry back some of the personalization that consumers are seeking from it while still remaining the digital medium they are used to and want to use.


Posted in: All Posts, Video Marketing, Video Production, Video Production Company, Video Production Tips

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