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Getting good lighting is probably the hardest and most important part when doing product photography.

When shooting product photography, you want to have the perfect set-up for high-quality images. You’ll need to make sure you choose a good background and maybe add reflectors to avoid unwanted shadows and you’ll also need to adjust your camera settings. Here are 3 tips that will help you get that perfect lighting:

  1. Natural light

Natural lighting is a cheap way to achieve great lighting without having to purchase photography equipment. You want to shoot when the light is bright but it’s important not to have direct sunlight on the products. Direct sunlight will cause overexposure with unwanted shadows. Shooting on a cloudy day will create a more natural look with even light, which is what you’re looking for.

  1. Background choice

Your background should always be white for best results. White reflects light better than any other color which helps you achieve more evenly distributed light. For smaller products, you can use a plain white board as a backdrop. For best results, the board should be slightly curved for a seamless background. It’s also important to secure the background with clamps or tape to prevent any changes in the lighting set up.

  1. Reflectors

Now that you have your space set up in front of a window with a white background, you may need reflectors to avoid unwanted shadows. You can purchase a reflector on amazon or even use a white foam board to reflect light. Place your reflector on the side where you see the most shadows on your products.

Keep in mind that the lighting requirements are different depending on which type of products you want to photograph. Altogether, you should accomplish pretty decent pictures with the few tips listed above.


Posted in: All Posts, Camera and Editing Services, Video Marketing, Video Production, Video Production Company, Video Production Process, Video Production Tips, Working with a Video Production Company

If you are thinking about buying an iPad mini but are confused as to which model you should purchase, here is our comparison between the 2019 and 2021 iPad mini versions. 

The new iPad mini has some upgrades featured which can make it very tempting to opt for this newer model. Here are the features that come with the new iPad mini (2021).

·      It delivers up to 80 percent faster performance than the previous versions.

·      It also comes with a USB-C port, which increases connectivity speed.

·      The new iPad Mini has a larger 8.3 inch liquid retina display

·      Both the Wifi only and the Cellular version are lighter

·      The Touch ID is now at the top right corner, rather than at the bottom which gives the touchscreen a more elegant style.

·      Now equipped with a USB-C connector rather than a lightning connector

·      The sound is superior with the new speakers

·      The Battery life is the same as the 2019 version.

·      Much faster with the A15 Bionic chipset

·      Improved front camera for video calls

Is the upgraded 2021 model worth paying more?

To sum up, the new iPad Mini doesn’t have many cons except the much higher price compared to the older model. The new iPad Mini clearly is worth buying compared to the older version if you don’t mind splurging more.


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Thinking about purchasing a new smartphone? Apple just announced the launch of the new iPhone 13 and iPhone 13 Pro. Here are the new features that have been mentioned by Apple:

The biggest camera upgrade ever

The new Iphone 13 Pro has an all-new upgraded camera system. It has advanced low-light performance and incredible detail with macro photography. The new cinematic mode adds shallow depth of field automatically for better videography. 

Best battery life yet

When purchasing a smartphone, battery life is an important consideration. The new iPhone 13 Pro has up to 28 hours of video playback so you won’t have to think about carrying your charger with you everywhere. Compared to the iPhone 12, the new iPhone 13 lasts up to an hour and a half longer.

It is tougher than any other smartphone

If you frequently bring your phone to dusty places and have previously damaged a phone by dropping it in water, you’ll appreciate the new iPhone feature: the new ceramic shield protects the phone from dust, spills and water resistance. As a result, you won’t have to be anxious about your new phone being damaged.

You’ll be impressed by the new responsive display

The super Retina XDR display with ProMotion will provide a faster, brighter and more responsive display.

In terms of design, the new iPhone 13 Pro variants are nearly identical to the iPhone 12 Pro. They feature a stainless steel frame, a texturing matte glass rear, and a slight thickness increase. Furthermore, you’ll be able to pick your favourite colour: the iPhone 13 Pro comes in Silver, Gold, Sierra Blue, and Graphite. 

Interested in purchasing the new iPhone 13 Pro? It is currently available for pre-order on the Apple website.


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When filming videos, having the greatest lighting possible is critical since it affects the quality of the end result. However, you don’t need expensive tools to achieve professional-looking videos. In fact, you can go a long way with your cell phone and natural light.

Here are some tips on getting the perfect lighting for your videos.

Film while facing a window

Natural daytime light is always a good option when filming indoors. Position the camera in front of you while facing a window to achieve a soft and balanced light. Make sure that there are no shadows on your face.

Use a ring light

Whilst filming using natural light is an excellent option, it can be a hassle to find the good angle and the ideal time of day that gives you that perfect lighting that you want. Ring lights are a great option as they give you a constant bright light throughout filming. Also, most ring lights will let you choose if you want cooler or warmer tones of light.

Avoid direct sunlight

If you’re filming outside, try shooting in the shade or on a cloudy day. Direct sunlight enhances shadows on your face and can cause you to squint. 

Don’t use too much backlight

You want the light to focus on your face rather than the background when filming. If you notice shadows on your face, try turning off any lights that may be on in the background.


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It’s not a secret that sitting in an incorrect position while working at your desk can put you at risk of chronic pain or injuries. Many people suffer from neck pain, back pain or eye strain due to a non-ergonomic desk setup. Fortunately, you can simply correct your posture by following the basic habits and modifications outlined below.

Buy a comfortable chair that supports your spine

Does your chair support your spine? Your chair should support your lower back correctly. When sitting, there shouldn’t be a gap between the chair and your lower back. If buying a new chair is not an option, lumbar support pillows can also help you maintain a good posture when sitting for long periods of time. 

Adjust your screen 

Is your screen too far away? If you find yourself craning your neck forward to look at your screen, your screen is probably too far and you might have neck pain. To find the perfect screen distance, extend your arms towards your screen – your fingertips should lightly touch your screen.

Find a mouse that fits your hand perfectly

Repetitive motions can cause stress in your muscles. If you feel pain in your fingers and your wrists when using a mouse, it’s probably not the proper size for your hand.

Adjust your sitting position

When sitting, your arms should be parallel to your thighs, sitting in a relaxed position. Your shoulders should not be raised or tight. Moreover, your feet should also lay flat on the floor, without crossing your legs or ankles. Your ankles should also be in front of your knees.


Posted in: All Posts, Audience, Video Production

Searching for the right microphone is not an easy task. There are various types of microphones on the market, each with its own set of features. The dynamic microphone, the condenser microphone and the ribbon microphone are the three most common types of microphones that you’ll find. Which one should you buy?

Dynamic microphone

Dynamic microphones are perfect if you are looking for versatility while recording. They are used to capture loud sounds, such as strong vocals, drum sounds or electric guitar cabs. Dynamic microphones function well on low-mid frequency instruments and catch high-pressure sound sources without distorting them.They are also great for live music because of their high resistance to humidity.

Condenser microphone

This type of microphone is used to capture delicate sounds with higher frequency vocals. It can record precise and high-quality sounds. It’s a great choice if you plan to record acoustic guitar sounds, cymbals or piano. However, we don’t recommend using this type of microphone to record loud sounds or if you’ll record in an environment with extreme humidity. Condenser microphones also tend to be more expensive than Dynamic microphones.

Ribbon microphone

Ribbon microphones will capture sound in the most natural way. It will help you achieve a very accurate tone, as you would hear with your own ears. Keep in mind, these microphones are much more expensive than condenser microphones and dynamic microphones.

Here are some microphone recommendations based on the type of sound you wish to record:

·      Acoustic Guitar: Shure SM81, AKG Perception 170

·      Electric Guitar: Sennheiser e609, Shure SM57

·      Drums: Shure SM57, Sennheiser e600

·      Vocals (Strong): Shure SM7B, Shure SM58, AKG C414 Xll

·      Vocals (Voiceovers/podcasts): Shure MV7, Blue Yeti


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Both smartphones have excellent features and capture beautiful pictures and videos. Ultimately, is one better than the other in terms of camera quality? Let’s compare their features.

1.     Samsung Galaxy S21 Ultra 5G

Released in January 2021, the Samsung Galaxy S21 Ultra is one of the best camera phones on the market. It has the highest resolution possible on a Galaxy smartphone with 8K video, perfect if you love to capture moments on video. One of its new features is the use of AI to better separate the subject from the background on its Portrait Mode.

Camera features

·      8K video  – Highest resolution

·      Portrait Mode – Studio-like Portrait mode and provides ideal lighting

·      Wide Angle Camera – 108 MP, captures so much detail

·      Night Mode – the Bright Night Sensor captures clear images in low light, with bright and vivid colours

·      100x zoom range

2.     Apple iPhone 12 Pro Max

The Apple iPhone 12 Pro max is also one of the best camera phones on the market right now with its 12 MP sensors and its three camera unit. Compared to the older models, the new iPhone 12 series all have 7 elements lens and a larger f/1.6 aperture which means brighter images and less noisy/blurry images in low light. The iPhone 12 pro max’s main camera also has a sensor-shift optical image stabilization, which makes more stable videos and photos. One of its new features is the LiDAR scanner which brings pictures to focus faster in low light situations.

Camera features:

·      4K Dolby vision recording – 60 times more colours

·      12MP front and rear camera system: Ultra Wide, Wide and Telephoto

·      Night Mode portraits – gives vivid colour and on the wide angle camera

·      Portrait mode with advanced bokeh and Depth control

·      Smart HDR 3 provides more detail in every situation

·      5x zoom range

Final Thoughts

Both phones have excellent cameras. If you are looking for the best camera to capture videos – the Samsung galaxy S21 Ultra is probably your best choice. Galaxy S21 also has a better zoom than the iPhone. On the other hand, The iPhone 12 Pro Max takes excellent pictures and provides more realistic colours and white balance than the Samsung Galaxy S21 Ultra.


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Vintage 35mm film photography has gained a lot of popularity in the last few years. Film cameras capture really unique pictures, but it’s good to know what you are getting yourself into when buying a film camera.

Let’s look over the pros and cons of vintage photography.

Pros

  •  It gives your picture a really unique style

All vintage film cameras give you that grainy vintage look that is really different from digital photography. 

  •  Less editing required compared to digital cameras

One of the perks of taking pictures with a vintage camera is that you don’t have to edit your pictures. The camera itself basically does the job for you. The colors are more vibrant most of the time and the grain gives the picture a really nice finish.

  •  No need to charge your camera or use batteries

Vintage cameras don’t require power. This can be a big advantage if you are on the road and you don’t have access to power.

  • Easy to use

Most film cameras are easy to use on the automatic setting. You can easily achieve a really nice look with almost no effort.

Cons

  • You can’t see the picture after it’s been taken

Unlike other modern cameras, you can’t look at the picture you have taken and retake another one if you don’t like the result. 

  •  You have a limited number of pictures

Vintage cameras require 35mm film. You can usually take up to 36 pictures on a 35mm film. This can be a big inconvenience if you usually take multiple pictures at a time to get the perfect picture.

  • It can get expensive

While the cost of the camera itself is pretty cheap, the costs don’t stop there. You have to buy film, which can also be expensive. Expect to pay between 10$ to 50$ per film. Additionally, you need to get your pictures developed which can also get pricey.

  •  Film cameras are heavier than digital cameras

Carrying a heavy film camera can be annoying for some people, especially if it is brought on long hikes. If lightweight gear is important for you and you plan on carrying it a lot with you, digital cameras have a lot more lightweight options.

Final thoughts

So, should you buy a 35mm film camera? 

Ultimately, if you really like the vintage style that 35mm film cameras offer and you don’t mind the hassle of buying the films and getting your pictures developed, it’s a great choice!

Popular film cameras on the market:

·      The Canon AE-1

·      Pentax K1000

·      Olympus OM-1

·      Minolta X-700

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A powerful new addition to the Apple product line was announced in September. The updated features of this sleek machine offer a range of capabilities that will appeal to professionals who use their computer as part-time workstation or hobbyist (like filmmakers).  For those with less technical knowledge about computing, one standout feature is its touch bar – which converts into an onscreen keyboard when you’re using it for typing! Its processor speeds are also comparable if not better than many laptops available today. These updates make the device more expensive but worth every penny considering what kind of power they pack under their hoods!

Features

The machine features a 24-inch screen, HD FaceTime camera, new keyboard with Touch ID, and is available in seven different colors. The entry level iMac starts at $1,299, with the upgraded tier starting at $1,499. Orders are open on April 30th with deliveries expected in late May.

Apps

Apple has certainly put a focus on promoting their own Final Cut Pro X. The latest version was released with the last line of MacBook Pro laptops that also feature the M1 chip and accelerated performance on Metal, Apple’s hardware-accelerated 3D graphic and compute shader API. The new iMac will feature these same M1 chips, and we’ll likely see the release of a new iMac Pro in the next year.

 Final Cut Pro is seeing render performance increased up to 20%, with iMac users looking to see up to 35% faster. Editors can work with 8K RED RAW up to three times faster, depending on their model machine. Rendering your timelines is said to be up to six times faster, with increased playback for 4K and 8K projects.

3D Cinema 4D + Redshift, Octane, and Arnold

Cinema 4D has long been on both PC and Mac, but when it came to rendering power, PC dominated the 3D market with NVIDIA’s powerful GPU rendering power. Now those render engines once exclusive to NVIDIA have been ported over to Apple’s M1.

This gives tools like Cinema 4D the much-needed boost in render speed, easily allowing renders that once took dozens of minutes to be rendered out in seconds. Mac C4D users can now use the popular render engines like Redshift and soon Octane. Although Macs could use Arnold in the past, it was limited to the CPU version. Now, Arnold can run on the M1 GPU as well, also giving it a massive boost in render speed.

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Posted in: All Posts, Video Marketing, Video Production, Video Production Tips

Video Director

There is a lot that goes into making a video production. The person who oversees the filming process, known as the Director of Photography (DP), has to work with the director and camera crew to capture all of the shots needed for an entire film or commercial.

This article will tell you everything you need to know about working with your DP to get those perfect shots!

  • Before you get to set, fill in your DP about the project thoroughly. They love a good script. Talk it out ahead. Discuss the gear, and how you want to shoot the story. Don’t leave it up to your Line Producer or Production Manager to do a debrief. You know the story.
  • If you need to scout and you can afford it, take your DP. Take the pressure off and do as much with her before you get to shoot day. Your team can carve out time to talk out concerns and what’s working while scouting. He knows how to work with daylight, and where and what time you can shoot, especially if you’re outdoors. He’ll be happy to get ahead of the shoot day too (and get paid), and have a sense of what he’ll need to pack. Sometimes photos and videos aren’t enough.
  • Make that shot list tight. If you know the script, you know the shots. It’s okay to have more B-roll than you may be able to accomplish. Prioritize the must-haves. Anything extra will be bonus!
  • Set the tone, that’s your job. Everyone wants an easy-going set. It doesn’t mean you aren’t working hard. Make it enjoyable no matter what needs to be done for the day.
  • Be sensitive—he’s an artist too. You want him off sticks, but have you noticed he’s been handheld since 9am? Be mindful of the physical impact of filming and the strength required.
  • A pro-DP wants and cares about your feedback. They want the praise and they want to have input. Give them both. When you have a difference of opinion, keep it professional. If we didn’t vibe, it simply wouldn’t go well for anyone. Remember, it’s about the product. Stand firm in your direction, but be kind and stay cool. This matters as a leader on set, as well as for your reputation.
  • Look out for your DP, down to the tiniest crumb. A hangry DP isn’t cute. Feed him well! It may sound like a small detail that you’ll remember, but catering is king. Give him and the crew enough time to eat. Let them decide if they want to get back to set earlier. Keep him hydrated and caffeinated, if he needs it.

The more compassion and respect you show the DP, the greater the synergy between you until the moment you bump elbows and wrap out. The manifestation of a solid collaboration and deep connection is your gorgeous, smart footage that’s ready to head to post!

Source: https://www.premiumbeat.com/blog/working-with-director-of-photography/ 


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