Blog

90posts


It’s not a secret that sitting in an incorrect position while working at your desk can put you at risk of chronic pain or injuries. Many people suffer from neck pain, back pain or eye strain due to a non-ergonomic desk setup. Fortunately, you can simply correct your posture by following the basic habits and modifications outlined below.

Buy a comfortable chair that supports your spine

Does your chair support your spine? Your chair should support your lower back correctly. When sitting, there shouldn’t be a gap between the chair and your lower back. If buying a new chair is not an option, lumbar support pillows can also help you maintain a good posture when sitting for long periods of time. 

Adjust your screen 

Is your screen too far away? If you find yourself craning your neck forward to look at your screen, your screen is probably too far and you might have neck pain. To find the perfect screen distance, extend your arms towards your screen – your fingertips should lightly touch your screen.

Find a mouse that fits your hand perfectly

Repetitive motions can cause stress in your muscles. If you feel pain in your fingers and your wrists when using a mouse, it’s probably not the proper size for your hand.

Adjust your sitting position

When sitting, your arms should be parallel to your thighs, sitting in a relaxed position. Your shoulders should not be raised or tight. Moreover, your feet should also lay flat on the floor, without crossing your legs or ankles. Your ankles should also be in front of your knees.


Posted in: All Posts, Audience, Video Production

Searching for the right microphone is not an easy task. There are various types of microphones on the market, each with its own set of features. The dynamic microphone, the condenser microphone and the ribbon microphone are the three most common types of microphones that you’ll find. Which one should you buy?

Dynamic microphone

Dynamic microphones are perfect if you are looking for versatility while recording. They are used to capture loud sounds, such as strong vocals, drum sounds or electric guitar cabs. Dynamic microphones function well on low-mid frequency instruments and catch high-pressure sound sources without distorting them.They are also great for live music because of their high resistance to humidity.

Condenser microphone

This type of microphone is used to capture delicate sounds with higher frequency vocals. It can record precise and high-quality sounds. It’s a great choice if you plan to record acoustic guitar sounds, cymbals or piano. However, we don’t recommend using this type of microphone to record loud sounds or if you’ll record in an environment with extreme humidity. Condenser microphones also tend to be more expensive than Dynamic microphones.

Ribbon microphone

Ribbon microphones will capture sound in the most natural way. It will help you achieve a very accurate tone, as you would hear with your own ears. Keep in mind, these microphones are much more expensive than condenser microphones and dynamic microphones.

Here are some microphone recommendations based on the type of sound you wish to record:

·      Acoustic Guitar: Shure SM81, AKG Perception 170

·      Electric Guitar: Sennheiser e609, Shure SM57

·      Drums: Shure SM57, Sennheiser e600

·      Vocals (Strong): Shure SM7B, Shure SM58, AKG C414 Xll

·      Vocals (Voiceovers/podcasts): Shure MV7, Blue Yeti


Posted in: All Posts, Camera and Editing Services, Video Production, Video Production Process, Video Production Tips

Both smartphones have excellent features and capture beautiful pictures and videos. Ultimately, is one better than the other in terms of camera quality? Let’s compare their features.

1.     Samsung Galaxy S21 Ultra 5G

Released in January 2021, the Samsung Galaxy S21 Ultra is one of the best camera phones on the market. It has the highest resolution possible on a Galaxy smartphone with 8K video, perfect if you love to capture moments on video. One of its new features is the use of AI to better separate the subject from the background on its Portrait Mode.

Camera features

·      8K video  – Highest resolution

·      Portrait Mode – Studio-like Portrait mode and provides ideal lighting

·      Wide Angle Camera – 108 MP, captures so much detail

·      Night Mode – the Bright Night Sensor captures clear images in low light, with bright and vivid colours

·      100x zoom range

2.     Apple iPhone 12 Pro Max

The Apple iPhone 12 Pro max is also one of the best camera phones on the market right now with its 12 MP sensors and its three camera unit. Compared to the older models, the new iPhone 12 series all have 7 elements lens and a larger f/1.6 aperture which means brighter images and less noisy/blurry images in low light. The iPhone 12 pro max’s main camera also has a sensor-shift optical image stabilization, which makes more stable videos and photos. One of its new features is the LiDAR scanner which brings pictures to focus faster in low light situations.

Camera features:

·      4K Dolby vision recording – 60 times more colours

·      12MP front and rear camera system: Ultra Wide, Wide and Telephoto

·      Night Mode portraits – gives vivid colour and on the wide angle camera

·      Portrait mode with advanced bokeh and Depth control

·      Smart HDR 3 provides more detail in every situation

·      5x zoom range

Final Thoughts

Both phones have excellent cameras. If you are looking for the best camera to capture videos – the Samsung galaxy S21 Ultra is probably your best choice. Galaxy S21 also has a better zoom than the iPhone. On the other hand, The iPhone 12 Pro Max takes excellent pictures and provides more realistic colours and white balance than the Samsung Galaxy S21 Ultra.


Posted in: All Posts, Camera and Editing Services, Making Decisions, Online Video Ads, Online Videos, Video Marketing, Video Production, Video Production Tips

Vintage 35mm film photography has gained a lot of popularity in the last few years. Film cameras capture really unique pictures, but it’s good to know what you are getting yourself into when buying a film camera.

Let’s look over the pros and cons of vintage photography.

Pros

  •  It gives your picture a really unique style

All vintage film cameras give you that grainy vintage look that is really different from digital photography. 

  •  Less editing required compared to digital cameras

One of the perks of taking pictures with a vintage camera is that you don’t have to edit your pictures. The camera itself basically does the job for you. The colors are more vibrant most of the time and the grain gives the picture a really nice finish.

  •  No need to charge your camera or use batteries

Vintage cameras don’t require power. This can be a big advantage if you are on the road and you don’t have access to power.

  • Easy to use

Most film cameras are easy to use on the automatic setting. You can easily achieve a really nice look with almost no effort.

Cons

  • You can’t see the picture after it’s been taken

Unlike other modern cameras, you can’t look at the picture you have taken and retake another one if you don’t like the result. 

  •  You have a limited number of pictures

Vintage cameras require 35mm film. You can usually take up to 36 pictures on a 35mm film. This can be a big inconvenience if you usually take multiple pictures at a time to get the perfect picture.

  • It can get expensive

While the cost of the camera itself is pretty cheap, the costs don’t stop there. You have to buy film, which can also be expensive. Expect to pay between 10$ to 50$ per film. Additionally, you need to get your pictures developed which can also get pricey.

  •  Film cameras are heavier than digital cameras

Carrying a heavy film camera can be annoying for some people, especially if it is brought on long hikes. If lightweight gear is important for you and you plan on carrying it a lot with you, digital cameras have a lot more lightweight options.

Final thoughts

So, should you buy a 35mm film camera? 

Ultimately, if you really like the vintage style that 35mm film cameras offer and you don’t mind the hassle of buying the films and getting your pictures developed, it’s a great choice!

Popular film cameras on the market:

·      The Canon AE-1

·      Pentax K1000

·      Olympus OM-1

·      Minolta X-700

Did you like this article? Follow our page for more!



Posted in: All Posts, Camera and Editing Services, Making Decisions, Video Production, Video Production Company, Video Production Tips

A powerful new addition to the Apple product line was announced in September. The updated features of this sleek machine offer a range of capabilities that will appeal to professionals who use their computer as part-time workstation or hobbyist (like filmmakers).  For those with less technical knowledge about computing, one standout feature is its touch bar – which converts into an onscreen keyboard when you’re using it for typing! Its processor speeds are also comparable if not better than many laptops available today. These updates make the device more expensive but worth every penny considering what kind of power they pack under their hoods!

Features

The machine features a 24-inch screen, HD FaceTime camera, new keyboard with Touch ID, and is available in seven different colors. The entry level iMac starts at $1,299, with the upgraded tier starting at $1,499. Orders are open on April 30th with deliveries expected in late May.

Apps

Apple has certainly put a focus on promoting their own Final Cut Pro X. The latest version was released with the last line of MacBook Pro laptops that also feature the M1 chip and accelerated performance on Metal, Apple’s hardware-accelerated 3D graphic and compute shader API. The new iMac will feature these same M1 chips, and we’ll likely see the release of a new iMac Pro in the next year.

 Final Cut Pro is seeing render performance increased up to 20%, with iMac users looking to see up to 35% faster. Editors can work with 8K RED RAW up to three times faster, depending on their model machine. Rendering your timelines is said to be up to six times faster, with increased playback for 4K and 8K projects.

3D Cinema 4D + Redshift, Octane, and Arnold

Cinema 4D has long been on both PC and Mac, but when it came to rendering power, PC dominated the 3D market with NVIDIA’s powerful GPU rendering power. Now those render engines once exclusive to NVIDIA have been ported over to Apple’s M1.

This gives tools like Cinema 4D the much-needed boost in render speed, easily allowing renders that once took dozens of minutes to be rendered out in seconds. Mac C4D users can now use the popular render engines like Redshift and soon Octane. Although Macs could use Arnold in the past, it was limited to the CPU version. Now, Arnold can run on the M1 GPU as well, also giving it a massive boost in render speed.

Did you like this article? Follow our page for more!


Posted in: All Posts, Video Marketing, Video Production, Video Production Tips

Video Director

There is a lot that goes into making a video production. The person who oversees the filming process, known as the Director of Photography (DP), has to work with the director and camera crew to capture all of the shots needed for an entire film or commercial.

This article will tell you everything you need to know about working with your DP to get those perfect shots!

  • Before you get to set, fill in your DP about the project thoroughly. They love a good script. Talk it out ahead. Discuss the gear, and how you want to shoot the story. Don’t leave it up to your Line Producer or Production Manager to do a debrief. You know the story.
  • If you need to scout and you can afford it, take your DP. Take the pressure off and do as much with her before you get to shoot day. Your team can carve out time to talk out concerns and what’s working while scouting. He knows how to work with daylight, and where and what time you can shoot, especially if you’re outdoors. He’ll be happy to get ahead of the shoot day too (and get paid), and have a sense of what he’ll need to pack. Sometimes photos and videos aren’t enough.
  • Make that shot list tight. If you know the script, you know the shots. It’s okay to have more B-roll than you may be able to accomplish. Prioritize the must-haves. Anything extra will be bonus!
  • Set the tone, that’s your job. Everyone wants an easy-going set. It doesn’t mean you aren’t working hard. Make it enjoyable no matter what needs to be done for the day.
  • Be sensitive—he’s an artist too. You want him off sticks, but have you noticed he’s been handheld since 9am? Be mindful of the physical impact of filming and the strength required.
  • A pro-DP wants and cares about your feedback. They want the praise and they want to have input. Give them both. When you have a difference of opinion, keep it professional. If we didn’t vibe, it simply wouldn’t go well for anyone. Remember, it’s about the product. Stand firm in your direction, but be kind and stay cool. This matters as a leader on set, as well as for your reputation.
  • Look out for your DP, down to the tiniest crumb. A hangry DP isn’t cute. Feed him well! It may sound like a small detail that you’ll remember, but catering is king. Give him and the crew enough time to eat. Let them decide if they want to get back to set earlier. Keep him hydrated and caffeinated, if he needs it.

The more compassion and respect you show the DP, the greater the synergy between you until the moment you bump elbows and wrap out. The manifestation of a solid collaboration and deep connection is your gorgeous, smart footage that’s ready to head to post!

Source: https://www.premiumbeat.com/blog/working-with-director-of-photography/ 


Posted in: All Posts, Camera and Editing Services, Online Videos, Video Production, Video Production Tips, Working with a Video Production Company

After Effects

From tough tutorials to talented content creators, there are so many paths for you to explore in Adobe’s popular video-editing software. But where should you start? The answer is simple: subscribe to the people who make it easy and enjoyable every day! There are a thousand ways to get started with AE but what matters most is how engaging your experience will be – now that we know that, go ahead and sign up for these awesome channels before anything else!

  • Georgie Anna

If you’ve ever wanted to bring your text to life, it might be worth subscribing to Georgie Yana. A motion designer with a love for kinetic typography, Georgie is an After Effects veteran who knows just how difficult animating text can be. And don’t even get her started on those pesky text animators! She has a deep understanding of the intricacies and nuances of animating text in After Effects. She also loves to design kinetic typography, making her an invaluable resource for anyone looking to make their writing spring off the page. Go follow her now!

  • Sonja Geracsek 

Sonja is a motion designer and animation tutor who has been putting out some really original work on her YouTube channel. She served as the sole animator for the Kurzgesagt – In a Nutshell Horror Parasites video, which was released this past summer. She has been working in the animation industry for years and her YouTube channel features original animations that are quite thought-provoking.

  • Emonee LaRussa 

Emonee is a creative force to be reckoned with. She’s done motion graphics work for some of the most popular rappers and singers in the industry, including Kanye West, Ty Dolla $ign, FKA Twigs, Lil Nas X and many more. If you want to know what it’s like working in the music video industry, this channel is for you. It gives an inside look at the process of creating animated videos including conceptualizing and pitching ideas to labels. You’ll also find a video on Pre-Production which discusses her experience coming up with treatments for animation and how she will take these sketches to create a final product.


Posted in: 3D animation, All Posts, Camera and Editing Services

Sony Alpha One Camera

It is finally out there people! Sony released it’s brand new camera, a 50mp full-frame mirrorless camera capable of shooting 8K video. How cool is that? By all accounts, this camera is an amalgamation of the A7RIV and the A7SIII, which makes it the most technologically innovative camera that Sony has ever released. 

Sony stated: 

“We are always listening to our customers, challenging the industry to bring innovation to the market that goes far beyond their expectations.” said Neal Manowitz, deputy president for Imaging Products and Solutions Americas at Sony Electronics. “Alpha 1 breaks through all existing boundaries, setting a new bar for what creators can accomplish with a single camera. What excites us the most—more than the extensive product feature—is Alpha 1’s ability to capture that which has never been captured before. This camera unlocks a new world of creative possibilities, making the previously impossible now possible.” 

Now with a retail price of 8499,99$, it sure isn’t affordable for everyone. But let’s have a look at all the new features of the camera, just for fun! 

  • New sensor

This is a brand-new sensor from Sony. It’s built with integral memory and paired with an upgraded BIONZ XR imaging processing engine. This allows Alpha 1 to continuously shoot 50.1-megapixel images at 30fps with up to 120 AF/AE calculations per second. This, by the way, is blackout-free. At this speed, that’s a first. 

  • Filming in 8k

The Alpha 1’s 8K video is captured at 8.6k then oversampled to 8K. This always results in a video with better clarity and color than a video shot at the native resolution. Outside of the 8K, the Alpha 1 is also capable of 4K 120p / 60p 10-bit 4:2:2 recording and includes S-Cinetone color. 

  • A heat-dissipating structure

One of the biggest controversies to continually hit the camera news cycle last year was the Canon R5 overheating when shooting at 8K. It’s probably of no coincidence that Sony has specifically highlighted their heat-dissipating structure in the press release. It says:

“A unique heat-dissipating structure keeps the image sensor and image processing engine temperatures within their normal operating range, preventing overheating while maintaining compact body dimensions. This makes it possible to record 8K/30p video continuously for approximately 30 minutes.”

Check all the features of the camera here: https://www.premiumbeat.com/blog/sony-announces-alpha-1-8k-video/ 


Posted in: All Posts

Youtube chanel

If you are the proud owner of a Youtube channel where you regularly post content for your business, it would be interesting to take it to the next level by monetizing your channel. 

So let’s take a closer look of your options for generating money through your Youtube channel. 

  1. Adsense 

AdSense is the first fundamental step towards increasing YouTube revenues. It is an ad programme operated by Google that allows advertisers to display advertisements before, during, or after a video on YouTube. In return, 68 per cent of the ad rate paid by the advertiser is given to the content producer. There are also a variety of variables to consider while using AdSense.

https://www.google.com/intl/fr_fr/adsense/start/

  1. Memberships

Patreon was launched in the early 2010s as a viable subscription-based network for creators to get monthly support from their fans. The audience is rewarded with tiered incentives, in exchange for that support. A viewer who gives $1 may gain early access to new content , for example, while $50 provides a monthly special chat with the founder. Channel memberships allow subscribers to pay a monthly fee granting them access to members-only badges, emojis, and perks. Similar to Patreon, you can build a single membership level, or give multiple levels (as long as the rewards reflect the increase in membership price).

3) Amazon and store affiliate schemes 

With Amazon’s affiliate program, you direct viewers to the site to buy items you have recommended or talked about. If a viewer buys the item, you receive a commission. However, this is entirely dependent on the type of content you create. You want to make sure your outgoing links are neatly presented, and the featured items are presented in order of appearance. As it’s not a sponsored segment, you don’t need to give a call to action to Amazon as a company. Instead, politely let your viewers know that items are in the description (or comment feed). 

4) Sponsporship 

The pinnacle of earning money from YouTube has to be a brand partnership. So, what can you do to catch a brand’s attention? Well, ultimately, it comes down to one thing — your numbers. And that’s because a sponsorship, partnership, or whatever you want to call it is primarily one thing — an advertisement. Therefore, brands look to partner with creator who have a sizable voice. However, don’t be disconcerted if you have a small subscriber base. Ultimately, those with hundreds of thousands, or even millions, of subscribers are going to cost more to work with, and sometimes that falls outside of a brand’s advertising budget.


Posted in: All Posts, Online Videos

Youtube video live

Live videos have taken a big place in the world of content creation in recent years. They bring a fresh air to Digital Marketing, making this type of content more “real” and less overplayed: viewers can see what is happening in the present moment and be closer to you. These videos are present on different platforms, such as Facebook, or even Instagram, where we see a good number of influencers and companies using this tool to make people talk about them, and sometimes even operate a moment of intimacy with their followers, since they can answer some questions while the video is streaming.

Let’s take a look at how to take your pre-recorded content to live videos on Youtube in four steps:

1- Use the right equipment

There are a couple of things to remember before you press the live go button. First, you should know that if you are using your laptop to go live, the  built-in camera could work perfectly. However, if you want to ensure that your stream is high quality, with decent auto-focus and auto-exposure features, an external camera made for streaming may be worth looking into. The same is true of recording. There are high-quality microphones recording professional-grade audio, which are easy to set up and not so expensive.

2- Have a script ready before going live

Of course you need to get an idea about what will be the topic of your live video and how long you’re planning to talk, if you will be having guests over or also if you are planning on doing a tour or Q/A. Before you ever start rolling you have to map this idea out. Know when you’re going online, you don’t have many takes anymore. Create as much description as you can for the story you are trying to tell and for the script you’re writing. The other  critical thing to remember is a thumbnail formation. YouTube grants producers and content creators the opportunity to make their show “premiere.” As you intend on streaming you can let your viewers know in advance. To do this, create a thumbnail that will appeal to viewers. 

3- Prepare for the right settings 

If you hit the “Go Live” button on the top right corner, here is what happens next:

From the above image, you can see that you have the option “create a title,” but also an option for when to make it public/schedule it, then you will have to choose the usual back-end info for YouTube. You may add a synopsis, then pick your camera and microphone input to start  streaming.

4- Live chat options

Another important setting to choose from is whether to allow the chat or not. This allows the viewers to comment while you stream in real time. It is time  to go live now ! Good luck 🙂


Posted in: All Posts, Online Videos

Older posts