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Creating Video Content for Platform

Creating great videos is the first step. Once you have your brand’s video created, what do you do with it to get the best results? It’s always best to find ways where your content can stand out, but also reach the ideal customer or buyer for your products or services. Luckily, there are many platforms available that can offer help to most marketers looking for a fast, effective way to promote.

What You Need to Consideration First

Before you can choose a platform, you need to consider your goals for your brand video. Here are a couple of key questions to ask:

  • Who is the target audience for your video? Who needs to see this in order to make a decision about your products or services?
  • What platform does your main audience use the most?
  • What type of engagement do you want to have through your videos? In other words, what do you want people to do when they see your video?
  • What message is the video offering? Having a story to tell, ask yourself which platform is going to offer the best way to grab attention.
  • Where is your brand known? What platforms do you need a bit more work on?

The Video Platforms to Consider

There’s no doubt that YouTube is the largest platform of video content of any type. It may prove to be the ideal option for your client base. However, social networks are fast becoming the go-to location for videos because of the sheer reach they offer. Here are a few things to consider.

  • YouTube is an excellent starting point for adding your video. Building a channel here that allows you to educate your buyers on a consistent basis can be highly effective. If you plan to add videos frequently, start here.
  • LinkedIn is an excellent choice for those who have a strong B2B market. If your business’s ideal audience is professional, this is the likely place to be.
  • Facebook is a solid option for those who want to reach a more mainstream audience. Twitter is also an excellent location if you have a younger or Millennial audience.

In every situation, ask yourself what specific goals you have for your video. Then, determine which platform can offer the very best level of traction for you.


Posted in: Audience, Interactive Videos, Making Decisions, Online Videos, Video Marketing, Video Production Company, Video Production Process, Working with a Video Production Company

Whether it is in advertising, blog posts, or the news, video is increasingly present on the internet. While improvements in technology partially explain this increase, that is far from the whole story. One of the main reasons that videos are increasingly present in the digital world is because they are scientifically more effective than other mediums at expressing a message.

The Science of Vision

Human beings may have five senses, but that doesn’t mean that all of those senses are used equally. Studies show that 83% of our sensory input comes from vision and hearing makes up another 11% of our sensory input. We are literally biologically programmed to see more than we hear, smell, taste, and touch combined.

And when it comes to that visual sense, it is particularly effective when movement is involved. Even the tiniest amount of movement engages the eye, causing it to track that movement. That tracking instinct means that humans focus better on videos than they do on static text. This also means that scrolling text in video, like at the opening of Star Wars, is easier to focus on than static text like subtitles.

Whether or not movement is involved, visual imagery is transmitted to the brain faster than text is converted into a mental image. Humans can recognize the primary conceptual idea of a visual image in about 1/10th of a second. A description of that image takes significantly longer to read and then still requires extra time to fully process.

Visual Memory is Better

Not only do we identify and process moving images better than we do text or audio recordings, we also remember them better. One study shows that 80% of the subjects were able to recall the details of an advertisement they had watched up to one month after watching it. That rate is considerably lower for an advertisement that has been read.

Emotional Response to Video

Finally, while emotional responses are difficult to quantify, we can quantify the presence of emotional responses. Video is much more likely than other forms of media to cause neurons to fire that correlate with emotional responses. This matters greatly in the marketing world where emotional responses, even ones that are not fully positive, correlate with higher conversion rates.

More Than Just an Art

Creating the perfect video is mostly art, but choosing to use video in the first place is scientifically sound. Our knowledge of biology and psychology both prove that video is a more effective means of engaging an audience than any other form of media.


Posted in: Camera and Editing Services, Interactive Videos, Online Videos, Video Marketing, Video Production

Virtual reality videos are one of the most cutting edge types of tools available today for businesses looking to reach a larger audience in new ways. It is no longer just a type of format used by video games and movies. Today, we can create highly effective and engaging content that your business’s customers enjoy and even look for. Virtual reality, or VR, is more accessible than ever before. How can it be a part of your marketing efforts? Why does it matter?

#1: It Engages Customers

Beyond a doubt, VR is still very new and fresh. That means it is very much accessible to your reader. They want to see it. People are excited about opportunities to engage with VR. This means they are more likely to watch your videos and to learn about your company. As a result, this can translate into better sales for any organization.

#2: You Can Market Across the Board

Another way VR is changing the field is by providing an easy way for companies to connect with customers over multiple channels and through various devices. They can use VR as a way to allow for virtual shopping. It allows you to personalize the experience your customers get every time they reach for a headset.

#3: They Are Money-Saving, Too

Another way that you will reach your customers through VR is by reducing the overall costs of mistakes or miscommunications. With VR, your customers can walk through the experience of trying a product before committing to doing so. The end result can be phenomenal. For example, as a home builder, you can allow your clients to virtually walk through the home to feel the floor plan, not just see it on paper. That’s empowering and it makes your product or service truly become a real, tangible option for your buyers.

#4: It Provides a Better Way to Manage People Too

The use of VR is not just a customer-oriented tool. It can also be used in a variety of ways. In short, by creating a virtual environment, you can connect with people and manage your employees without having to think twice about their geographical location. Imagine how much this can save you time and money. Users simply need to put on their VR headsets, select their avatar, and then begin collaborating with others doing the same thing.

#5: It Gives You More Reach

VR can provide you with better access not just to your customers and employees, but to a worldwide audience. You can establish your business internationally without having to step foot into another country. You can interview a key candidate, host a meeting with a potential investor, or even just explore the setup and product of another company.

It’s important to know that virtual reality is growing and changing rapidly. It is new and exciting right now, but it is still becoming more accessible. Today, it is safe to say that more companies around the global can utilize all that it has to offer.


Posted in: Interactive Videos

Could Interactive Video Drive Better and Bigger Results for Your Marketing Campaign?

Interactive video is one of the most cutting edge types of marketing available today. In short, it transforms video from being information and a traditional speech about a product or service into a conversation and an engaging marketing tool. It gets your customers involved, builds your brand, and creates lasting results. What is this type of video and should you be incorporating it into your next marketing campaign?

What Is Interactive Video?

There are a variety of ways the average video can become interactive. In short, the goal is to get people to interact with or engage with the video in some way. This type of video allows for the addition of tools and features in videos that make them more interesting. This may include the use of questions, lead generation tools, hot spots, and even calculations. It encourages the viewer of the video to interact in some manner.

For example, your videos can feature a speaker who asks the audience a question. Instead of assuming the answer, the video displays two options for the viewer to choose from. This allows you to gather information from those questions that can later be helpful to you in your marketing, product development, sales methods, or even in turning that customer into a paying client.

Why Is Interactive Video So Important?

First, these videos still deliver valuable information. They still inform your viewer about the topic or service. That’s important. But, they go one step further. They allow the viewer to interact, which can do several things:

  • It answers your questions so you can better reach their needs.
  • It allows you to solve a specific problem for the watcher.
  • It creates a lasting impression on that viewer as well.

You can use these videos to gather a wide range of data points. This may include benchmarking the individual against his or her peers. It may include determining that person’s specific needs. This rich source of data can help you to fill your sales funnel with valuable information. It improves the development of profiles, creates effective nurturing programs, and allows for demand generation.

How Can You Use It Today?

When you work with Kicker Video to create interactive video, you can tailor the content for just about any goal you have. You can use them for:

  • Capturing leads on your website
  • Giving consumers information based on their specific needs
  • Building your brand
  • Use them to gather leads that have extensively built profiles
  • Keep the conversation going with the audience you have

What’s more, you can customize these interactive videos in any way that you would like to. Give them a survey. Create a true and false question session for them that answers their burning questions about your products. Use the video to allow for write-in answers to give you even more valuable information to use in your marketing and lead generation process.

Interactive videos are highly effective. People like them and respond well to them. As a result, you’ll see more people than ever interacting with your business.

At Kicker Video, we can help you to develop a powerful, informative and interactive video that gets leads and aids your business. Contact us today to learn more about how interactive videos really can define the success of your business.


Posted in: Interactive Videos, Video Marketing