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b2b videos

It’s shared more than any other type of content on social media and receives more engagement than text-only posts. What are we talking about? Video, of course. According to Content Marketing Institute’s 2019 Benchmark report, 64% of B2B brands are doubling down on video production and distribution across channels when compared to the previous year’s results. Why? Because video gets results.

Discover how you can use video across your social media properties to increase awareness, educate and convert leads into loyal customers.

What the F8 is Facebook Doing?

This year’s F8 conference announced some important changes for platforms like Facebook, Instagram and WhatsApp. Zuckerberg and his teams plan to make social media more private in the sense that community and relationships will take center stage. This means brands will be showcased less in news feeds than ever before as group pages and personal connections are given priority.

Facebook Marketplace is also getting more robust as buyers will be able to make purchases directly on the platform and sellers can get paid securely with the potential to increase revenue. Adapt your social media video marketing strategy to take advantage of these important updates.

B2B Animated Video Strategies

Let’s face it: The B2B audience doesn’t quite operate the same way the B2C audience does. That means you’ll need to realign your expectations and get a little more creative before you’ll hit the ROI you’re looking for with social media video. But, many brands are doing video well on social media. Let’s look at a few ways animated video can help your brand engage with businesses and convert followers into clients:

  • Animated GIFs. Bite-sized content that only takes a few seconds to view, GIFs are easy ways to communicate a simple idea or message without an elevator pitch (or large budget).
  • Educating content. Combine valuable information with an entertaining delivery and you’ve got an animated video your audience will enjoy watching and sharing. You can use this type of video to share industry expertise, establish your brand as a thought leader or tackle complex problems your viewer may be facing in their day-to-day business.
  • Animated ads. If your social media strategy includes paid ads, use animated video to make them more eye-catching and engaging than your standard text ad or video pitch.

The Takeaway

If you’re not using every opportunity to entertain and engage current or potential clients on social media, they’re missing the value of your brand. Social media algorithms simply aren’t playing nice with brands that rely on text-only posts, static ads or shared content. Use these animated video ideas to transform your social media marketing strategy into an ROI-boosting endeavour.


Posted in: All Posts, Camera and Editing Services, Video Marketing, Video Production, Video Production Company, Video Production Process, Video Production Tips

Though the financial industry isn’t one that is known for its ability to interact with consumers as other companies do in terms of marketing, there is a place for video here. When creating video for the finance industry – whether it is banking, investing, or insurance, it’s always essential to create a level of trust. Consumers need to trust their investors and lenders at the highest level. However, video can help to create these opportunities.

Why Video Matters to Finance

Over the last few years, we’ve seen a significant change in the way banks and other financial industry players are interacting with their consumers. They’ve moved to provide more of the digital tools consumers desire. That’s a good thing. Yet, one of the worst parts of this is that these tools limit the intimate interactions that the financial industry has with their consumers. In losing this connection, it has become clear that there’s more of a disconnect between the consumer and the lender. In this industry, that connection is critical.

Video provides a way of fixing that. It helps to bring back the “face” of the bank to the consumer. There are many ways that video can create this type of emotional connection again.

Where Video Fits in Finance

Consider these key examples of how video is working to create the desired outcome within the financial industry especially as it becomes more digital.

  • Video is an excellent tool for teaching and advising clients. Some of the largest investment firms are using video conferencing with advisors to connect with investors. Video can help to explain the product, the way the service works, the features, and much more.
  • It’s also an important part of marketing. In most cases, marketing video needs to create that connection with the investor. Connecting with your audience through YouTube stories or social media marketing is critical to reaching the Millennial audience.
  • Video can help to provide consumers with better experiences. For example, let’s say that a consumer needs to file an insurance claim. A video can show them how to do so and what steps the agent is taking. This improves their overall experience, solves a problem, and even makes the process a bit more efficient.
  • Digital banking may even be enhanced with video. When you consider the ways that consumers are moving towards virtual banking, you need the connection video offers.

Video within the finance industry has to be done properly. There are compliance requirements that must be considered. Yet, across the board, the ROI here is high because video is able to give the finance industry back some of the personalization that consumers are seeking from it while still remaining the digital medium they are used to and want to use.


Posted in: All Posts, Video Marketing, Video Production, Video Production Company, Video Production Tips

video small marketing business

Video marketing is associated with numerous benefits for businesses of all sizes, but small businesses may have the most to gain from utilizing this powerful medium. Here are ten big benefits of video marketing.

10. Tell a Better Story

Customers can record their testimonial on their smartphone or webcam and send it to you, and then you can share it on your website or social media page.

9. Meet Your Consumers Where They Are

Videos are your audience’s preferred medium, and delivering your message in the package that they want allows you to meet them where they are.

8. Boost Understanding of Your Product

In an era where customers conduct more and more of their shopping online, video marketing is the prime way to boost your audience’s understanding of your product by letting them experience it before they buy.

7. Improve Email Click-Through Rates

An email subject line that includes the word “video” is 19% more likely to be opened, and including video in the email can boost click-through by as much as 300%.

6. Foster a Strong Connection with Your Brand

The audio and visual stimulation that results from viewing a video has been shown to engage viewers and foster a deeper sense of connection than words on a page.

5. Get Big Bang for Your Buck

Website visitors are 64% more likely to make an online purchase after watching a video, and companies that use video report that they are growing revenue nearly 50% faster than businesses that are not.

4. Get Noticed on Social Media

Videos tend to rise to the top of social media newsfeeds due to their popularity, and site users are more likely to stop scrolling to watch an eye-catching video than to read the same content in print form.

3. Boost Your Conversion Rate

According to experts, doubling your website’s conversion rate may be as simple as adding video content.

2. Track Your Audience’s Patterns

Video allows you a peek into your audience’s consumption patterns by letting you see what parts of the video were skipped or what parts were re-watched. This gives you the opportunity to further tweak your marketing efforts to deliver what your customers want to see.

1. Take Advantage of Its Ease and Affordability

Contrary to popular belief, creating video content isn’t expensive, and it’s not just for large companies. With help from Kicker, your small or medium-sized business can harness the power of video and reach a larger audience.

Kicker works with your business to help you produce powerful video content to tell your brand’s story and reach more customers.


Posted in: All Posts, Making Decisions, Online Videos, Video Marketing, Video Production, Viral Video, Working with a Video Production Company

create good video training

Creating a training program is an essential part of building your business, as it provides your team with important information they need to know. How do you do it? There are a number of different formats that can work for you, depending on the industry and the type of training you are doing. With video training courses, the following are a few examples of how you can create an effective solution for your team.

Live Action Videos

One of the training video formats to consider is live action. This isn’t big thriller, movie-level stuff. Rather, you just need an employee that is comfortable working in front of the camera to provide instruction and information. They should be someone that’s relatable to the person you re onboarding. People like to feel a connection with those they will work with and this type of video can make that effective.

Role Playing Videos

Depending on the type of business you are in, you may benefit from the role-playing training video. This is a great way to show how to handle problems and resolve situations as they arrive. The video has at least two people who interact based on the content you will present. Keep it as realistic as possible to ensure your audience is truly learning what they need to.

Other Options

Depending on the situation, your company may also benefit from a few other types of video training formats. Consider these options:

  • If you want to provide a video and narration over it, a screencast works well. This is an excellent way to provide information without having to demonstrate.
  • Animation can work in some situations, but you don’t want to have your team think that the information you are providing is anything less than valuable. This isn’t the time for humor, but it can show steps in a more complex process.
  • Onsite videos are another option but can be more complex to create. The goal here is to present your audience with the actual location they will be working in and to communicate a clear message to them about the process – a tour, demonstration, or even just a way to familiarize themselves with the location is possible here.

Many times, you’ll need to create more than one training video. Try out a few different formats to determine which one is going to provide your audience with the best possible outcome. It is well worth spending some time getting these videos right. They can serve as a training tool for years.


Posted in: All Posts, Camera and Editing Services, Video Marketing, Video Production, Video Production Process, Video Production Tips

Most marketers and companies know that it is essential to have video as a core component of your campaigns. It is an important part of building your business’s brand and encouraging visitors to get to know your products and services. Yet, before you can create that video, you need to answer one question in detail. Who is your target audience?

It’s Not as Simple as You Think

It’s important not to assume who your target audience is and, instead, to create a plan for reaching them based on data you’ve gathered. Many companies conduct full market research, investing significantly into determining who their most likely customers are. This is a good step to take, especially for large scale campaigns. However, for your video production, it helps to flesh out a few key questions.

Determine Who You Wish to Reach

How do you determine who your target audience is, then? It’s important to start with understanding who is most likely to buy your product or service. Consider all demographics as well as any other details that are important to your brand. From there, consider the following.

Ensure Your Brand Values Come Through

Your video needs to be able to communicate your brand value. Once you know who your audience is, you can build your brand to meet their needs and goals. Most often, you want to ensure your brand’s identity comes through within your videos as that’s what is going to convince others to buy from you.

Solve Their Problems

With your audience in mind, you can then begin to solve their problems. This is an important step in building the script for your video. What do you want to solve for your viewer? The video needs to address their concerns to keep your audience interested.

Create Content That Fits Their Needs

One of the most important things you can do is to build video that fits your customers specifically. For example, most have a specific goal in coming to your company. Are you reaching them with topics that are valuable to them? Is your content authentic and unique, something they have not heard before? Then, be sure to create videos that relate to your audience, such as being shorter.

When you invest the time into creating content that fits your audience like this, you know your video is going to be valuable to them. If you don’t know your target audience and target them properly, you’re limiting your success.


Posted in: Getting Ideas, Making Decisions, Video Marketing, Video Production, Video Production Company, Video Production Tips

Many companies use email marketing. It is a fantastic way to reach your previous customers or those who have shown interest in your company. What is even better is that email can incorporate video, which makes it more engaging and a better way to reach your audience. Email has to be easy – it needs to open quickly, be interesting, and provide a simple way for your customers to get information. Here are some tips for linking video and email.

It’s Worth It

Emails with videos in them get read more than those that do not. Clickthrough rates on videos tend to be significantly higher because people like video and engage in it more readily. Any investment you make into video is going to be well worth it in most cases.

How to Make it Work

Incorporating video into email is an important step. Here are a few tips for doing so:

  • Be sure the subject line and first lines of email text indicate there’s a video. Doing this will encourage people to open it.
  • Use it as a way to introduce your customers to your business. It’s a good option for a welcome message and a thank you, for example.
  • Always include a thumbnail – that’s the picture in the email that lets them know they can click to watch the video. It has to be attractive and interesting enough to click.
  • Always include a call to action within your email. Tell them you want the audience to watch the email to get more information, work with you, or otherwise get the service they want.
  • Make sure that your email is easy to open and fast. People do not want to wait to get to the good stuff.

Once the person opens the email and clicks to watch the video, be sure it is an easy transition for them to get to your landing page. And, that landing page, which may be the home for your video, needs to also include the proper call to action. It’s important to keep the content of the email short but to elaborate on your landing page about what your company has to offer.

Using video and email together can be one of the best ways to pull people into your website and your page. If you’re not doing so yet, now is the time to incorporate this medium.


Posted in: Audience, Video Marketing, Video Production Company, Video Production Process, Working with a Video Production Company

Video marketing should be a part of your business’s strategy. By 2021, as much as 82 percent of all internet traffic will go towards video – according to Cisco. Considering this, any business that does not invest in video could be left behind. The question is, how do you incorporate video into your marketing efforts in a way that is going to achieve success? Here are several strategies to help you get started.

#1: Make It Mobile Friendly

One of the most important steps in the process is ensuring the video you create are capable of being viewed properly on mobile devices. Because most people use a smartphone to browse the internet, this is where your content is most likely to be viewed. It’s important to consider where they will be viewed, too, such as on Snapchat and Instagram. Shorter videos are ideal for these formats.

#2: Make Your Videos Stories

It is also important to ensure that the videos you create are telling some type of story. Instead of an ad, make them provide some bit of information through a story format, the most effective way for you to reach your audience. It’s also the only want to get the true emotional connection you need.

#3: Offer Value

Video should not just be made to be funny or strange. It needs to be valuable. Your audience wants to know that there is some point or benefit to them for using this video. If the video is simply basic information, it does not relate to them well enough. That can limit your success with the video. Instead, make it beneficial to them. What do they need to learn or want to learn?

#4: Create a Plan

You also need a plan for your video marketing efforts. There is the need to develop several formats of video with numerous points to it. You want each component of your video marketing efforts to provide the right type of information based on where your customers are in the sales journey. Videos need to be used through your email subscribers, but also for YouTube channel views, social media, and your website.

#5: Share and Grow

Video marketing is like any other form of marketing today. You need to work with others to get it in front of people. To do that, it is important to use influencers, or people who have a large audience of customers.

When you are considering your video marketing efforts, remember the importance of developing customer-centric videos that tell a story and engage with your audience.


Posted in: Making Decisions, Video Marketing, Video Production, Video Production Company

When you’re on social media or browsing YouTube, what catches your eye about a video? Is it the thumbnail, design elements or the fact that the title seems to be speaking directly to you? Most likely, it’s a little bit of all three.

You see, successful business videos share three key elements: audience, aesthetics and appeal. Do your videos have what it takes to be successful? Let’s find out.

Target the Right Audience

There is truth in the saying “You can’t please everyone all the time” because, in fact, you’re not supposed to. This is particularly important for businesses trying to reach customers with video. Before hitting the power button on your camera, you need to think deeply about who you’re making the video for and what would want out of it.

What pain points can you address? Which emotions are the most powerful? In what ways will your video be useful and memorable?

Stay True to Your Brand

While it’s important to think a little outside of the box when planning brand videos, it’s equally important to help viewers instantly attribute a video to your company. Visual elements, such as logos or script, within a video should be carefully chosen and consistent with your company’s branding that would otherwise be found on a business card, emblem or product. For example, Coca-Cola keeps the content in this video on-brand by tying the product colors into the animation.

Give Your Title and Thumbnail Some Pizzazz

If you’ve ever gone to an open house, you know it’s easy to be reeled in with pristine landscaping, the smell of cookies baking in the oven and furniture that looks like it was just delivered that day. Much like the appeal of a staged home, video titles and thumbnails work for your brand to grab attention and entice casual viewers to click.

Choose titles that are funny (but appropriate), clear about your message and on-brand. With the magic of video editing and design, add elements to your thumbnail that help it stand out from the pack and capture attention.

Is Your Brand the Next Big Thing?

Brands that have made their way to the top can often credit a great video or two to their rise in global recognition. Perfect examples include Canadian Tires’ 2016 ad campaign ‘Wheels’ and Always’ #LikeaGirl campaign. These videos connect with the viewer, evoke emotion and are beautifully produced. Now that the secret’s out, how will you use video to make your brand the next big thing?


Posted in: All Posts, Audience, Interactive Videos, Video Marketing, Video Production, Video Production Company, Video Production Process, Video Production Tips, Working with a Video Production Company

Can video enhance your sales efforts? With the right tools and resources, you’ll find video can help to minimize at least some of your workload as a sales professional while also allowing you to reach your ideal customer a bit more effectively. Here are a few key examples.

Use Video to Educate In the Sales Process

Used at the right time, video can help to significantly enhance the sales process. It can work to help educate the buyer on a product or service right when they are making the decision to buy. Remember, people are buying more than just a product – they are buying a living or an attitude. Let your video showcase what your product can do for them.

Video Tells You How Engaged Your Customer Is

Another key way to see a significant improvement in your marketing efforts is to use video as a way to understand where your customer is in the buying process. For example, with video, you can see where they are getting stuck in the process. You can determine just how interested they are by noting how far they go in the process of watching or sharing your videos. This can help you to put more of your attention into the most likely customers to buy from you.

Use Video to Minimize Wasted Time

You know that at some point during the buying process, the customer has to engage with you. Yet, it can seem frustrating when you are working with the wrong people who really never had the intention of buying. One way to reduce some of this frustration is by incorporating video into the sales process. If – and until – the prospective buyer clicks on the video or interacts with the video, you don’t invest any additional sales efforts into that buyer. In short, until the prospect takes some action, you minimize the amount of time you invest in that particular individual.

Video does more than just tell others about your products and services. It also helps you to know where your potential buyer is at any stage of the buying process. This insight allows you to make better sales and marketing decisions for your customers.


Posted in: All Posts, Audience, Online Video Ads, Online Videos, Video Marketing, Video Production Company

Creating Video Content for Platform

Creating great videos is the first step. Once you have your brand’s video created, what do you do with it to get the best results? It’s always best to find ways where your content can stand out, but also reach the ideal customer or buyer for your products or services. Luckily, there are many platforms available that can offer help to most marketers looking for a fast, effective way to promote.

What You Need to Consideration First

Before you can choose a platform, you need to consider your goals for your brand video. Here are a couple of key questions to ask:

  • Who is the target audience for your video? Who needs to see this in order to make a decision about your products or services?
  • What platform does your main audience use the most?
  • What type of engagement do you want to have through your videos? In other words, what do you want people to do when they see your video?
  • What message is the video offering? Having a story to tell, ask yourself which platform is going to offer the best way to grab attention.
  • Where is your brand known? What platforms do you need a bit more work on?

The Video Platforms to Consider

There’s no doubt that YouTube is the largest platform of video content of any type. It may prove to be the ideal option for your client base. However, social networks are fast becoming the go-to location for videos because of the sheer reach they offer. Here are a few things to consider.

  • YouTube is an excellent starting point for adding your video. Building a channel here that allows you to educate your buyers on a consistent basis can be highly effective. If you plan to add videos frequently, start here.
  • LinkedIn is an excellent choice for those who have a strong B2B market. If your business’s ideal audience is professional, this is the likely place to be.
  • Facebook is a solid option for those who want to reach a more mainstream audience. Twitter is also an excellent location if you have a younger or Millennial audience.

In every situation, ask yourself what specific goals you have for your video. Then, determine which platform can offer the very best level of traction for you.


Posted in: Audience, Interactive Videos, Making Decisions, Online Videos, Video Marketing, Video Production Company, Video Production Process, Working with a Video Production Company

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