Recent studies predict that worldwide internet traffic from videos will account for 80 percent of all internet traffic by 2019. According to Youtube’s own stats, there are roughly 1.5 billion users every month, and mobile users typically spend over an hour a day watching YouTube videos.

Engaging your audience on YouTube is a great way to improve marketing results. Follow these 10 tips to make the most of your internet videos.

1. Use Your Videos to Tell a Story

Stories are engaging and relatable, providing key information to your viewers that doesn’t sound like a sales pitch. Use your videos to tell a story that demonstrates why your product or services are the best.

2. Keep Your Videos Short

As of 2017, there were roughly 300 videos uploaded to YouTube every minute. There is a ton of competition for your viewers’ attention, so keep them engaged by minimizing lengthy introductions, providing pertinent information quickly and reducing the overall length of your videos.

3. Make Your Videos Easy to Find

Conduct keyword research to determine which relevant keywords are most often searched. This will make it easier for your customers to find the videos that they want to watch.

4. Choose Your Thumbnail Wisely

A great custom thumbnail provides a valuable first impression that can determine whether or not a viewer clicks through to your video, driving as much as 154 percent more clicks.

5. Make a Banner that Reflects Your Brand

YouTube channel art, which is the image that appears at the top of your YouTube channel, can be used to give your page a unique look that stands out and increase your brand identity.

6. Grow Your YouTube Channel

As with most other social media platforms, YouTube prioritizes content that performs the best. In other words, the more views your videos get, the more visible they will be. Get more views by being strategic when you’re building and organizing your playlists, ensuring that they accurately show what your brand is all about.

7. Use YouTube as Your Embed Tool

If growing your traffic on YouTube is one of your marketing goals, then you may consider using YouTube as your embed tool rather than other using other tools like Vimeo and WordPress.

8. Link Your Website to Your YouTube Page

If you have a website, then associate it to your YouTube page. This can help you engage viewers for longer, increasing their chances of clicking through to your website rather than going to another video.

9. Use Cards to Keep Viewers Engaged

Adding cards to your videos is like adding a call to action; it helps your viewers recognize what action they should take next. Engage your viewers for longer by adding cards right when they are most likely to leave.

10. Incorporate End Screens for a Lasting Impression

To create an end-of-video experience that leaves a lasting impression, incorporate end screens. These can last between five and 20 seconds and can direct viewers to other videos, websites, and playlists.

Implementing these fail-proof YouTube marketing tips can benefit your business and engage your customers.

Posted in: Video Marketing

One of the most common questions asked about promo videos is about the cost. Many times, businesses don’t fully grasp what goes into the process and other times, they believe the cost of video production is outside of their budget. Yet, putting a price on promo video development isn’t that easy to do. There are many factors that contribute to the cost.

What’s a Starting Point, Then?

How much does it cost to produce a business video? You can budget between $3,000 to $50,000 on a professional quality video for your promo. However, prices can rise significantly higher – even crossing the $200,000 market in some cases. Again, this depends on what you need, the length, the complexity, and the overall design. That’s a pretty impressive range. And, it can vary even more for some types of productions.

What Factors Contribute to the Price of a Promo Video?

What goes into creating a budget for a promotional video, then? Many factors. Here are just a few things to take into consideration.

  • Who is involved and who needs to be paid? If you are bringing in people to act, it costs more than having your company’s management discuss a product.
  • Which professionals need to be on set? This includes a director, crew members, as well as the team to manage lights and sound. You also need to consider the pre-work that goes into this setup.
  • Production process costs? From the development of the script to the completion of the editing, there are many factors that go into the actual production process. You may need graphics created or you may need very few edits.

This is, of course, just a basic outline. A variety of additional costs play a role in the actual production of your video.

What Is Really Going to Define Your Costs?

The most important factors to determine the cost of video production have to do with what you are creating. An animated video is going to cost much differently than a full on short story. The concept, the script, and the location are a good starting point. Then, there is the need to develop a plan based on the type of cameras and design necessary. Do you need props?

How do you know what to expect when it comes to creating a video budget? Work with a video production company to get an idea of what to expect. Discuss your ideas (if you have them) along with your end goal. Then, you and the team can work out a plan to address every facet of the process. You can end up with a high-quality production without overspending on your budget. The key is to learn what you need based on your business, product, or service.

Posted in: Video Marketing

A video testimonial can serve as one of the best tools for marketing campaigns. They provide a variety of benefits to any company because they establish your organization’s creditability. If a friend says something is good, you believe it. Online, testimonials work much like this. They help encourage would-be customers to trust your company.

How to Develop a Testimonial Video

Well-designed testimonial videos are the ideal conversion tool. To create these videos, work to develop a strategy. Your strategy should focus on a single goal – show anyone viewing the video they can be confident in your product, service, or brand.

When creating a strategy, there are a few rules to follow. First, be sure you are creating authentic experiences. Use real customers. And, choose customers who are much like your target audience in demographics. You also want to provide value here. What specifically was the benefit or reason for the good result?

Then, consider developing a problem-solving approach. For example, your testimonials should show what your company did to solve the customers’ problems. Why did they turn to you? What did they experience when they did? Whenever possible demonstrate this benefit.

Finding Your Ideal Customers

In some small businesses, it is clear who to choose to help you with this process. For example, you have a good customer you know well. On the other hand, it helps to choose those you have made the biggest impression on – the customer who thanks you for going out of your way or the customer who has a fantastic story to tell.

When you choose customers, be sure they are going to do well on camera. They need to speak with some level of authority to be convincing. They also need to be a good storyteller. When you listen to them speak, you should feel just how trustworthy they are.

Wrap Up Your Videos with Company Information

After your customer shares his or her story, be sure you include information about what your product did, how it worked, why it is different, or what value it offered. Ultimately, you want someone watching the video to understand your product has the tools they need to solve their own problem.

Testimonial videos should be designed to be professional, high-quality displays of information. When you invest the time in creating a video like this, it can easily become a tool for social media, email marketing, and numerous other campaigns you plan to launch.

Posted in: Video Marketing

Are you looking for a few new ways to add content and interest to your social media pages? Video is the right medium, but what message can or should you use? It really comes down to your goals and needs, but sometimes, having a topic is not as easy as it sounds. New ideas can be challenging. Here are some of the best ways to jumpstart your video efforts on all of your social channels.

#1: Answer a Question

You get them from all of your social media accounts. Questions can be frustrating because you have to answer them individually. But, if you post a short video answering the most common questions, you solve that problem. And, you are providing your guests with outstanding information and insight as well. This is ideal for Facebook or Twitter questions, for example.

#2: Use a show-and-tell style message

On social media channels like Instagram, video and imagery are essential. You can get it right with a few important pieces. A show-and-tell type of video, one that allows you to share a behind the scene look or just provide insight into the company’s culture, methods, or services, is a good place to start. A good reason to do this is to ensure you are providing a real, authentic version of your company to your visitors.

#3: Showcase a product or service

Let’s not forget that a component of your social media efforts can and should be info about the products and services you offer. One way to do this, without being overly salesy, is to use your Facebook or LinkedIn pages to really dive deep into the product or service you offer. Break open the shell, so to speak, to share insight and information with your clients.

#4: Invite People to an Event

Facebook and LinkedIn are great social media platforms for launching and communicating about your upcoming event. Use a video to showcase what those who attend can expect. You will also want to invest wisely in some marketing here about the benefits offered. Get people excited.

Each of these methods can help you to reach your audience in an authentic manner. Video just helps to make sure the information comes across in the most effective manner possible.

Posted in: Video Marketing

The competition among travel agents has never been thicker. Travel booking websites have seen a boom in popularity among budget travelers who aren’t educated on the benefits of working with a travel agent, and as a result, travel agencies must strive to maintain a competitive edge. Video marketing provides a powerful tool that allows customers to witness the excitement found at the destinations that you offer while also outlining the unique benefits of working with your company. Video sets you apart not just from other companies in your industry but also from the booking websites that pull customers away.

Here are a few reasons why your marketing strategy should include video marketing.

Sharing on Social Media Is Easy

Social media has become much more than a way to connect with faraway friends and family. People of all ages use it to get their local and national news, research different products and services, follow their favorite musicians, and so much more. If your travel agency is on social media, then you have a prime opportunity to meet your target market right where they hang out. Publishing promotional videos on social media is a powerful, shareable way to engage potential customers. Make the most of social media platforms by tailoring campaigns according to specific factors like relationship status. For example, those who are recently engaged may be interested in promotional videos showcasing romantic getaways.

Search Engines Love Video Content

Your ranking on a search engine results page is everything when it comes to attracting new business and even repeat customers; after all, if your brand is buried under pages of results, you might as well not exist. Video almost always helps you gain a better search position. In fact, according to a study conducted a few years ago, a webpage that had a video was 53 times more likely to be listed on the first page in the SERPs. Take advantage of this edge by creating and focusing on different personas, for example, a business traveler, and tailor a video that provides solutions to their most common needs and pain points.

Videos Have Powerful Influence

When it comes to influencing your customers, video holds a power that the written word just doesn’t. It provides a more interactive experience, giving your customers an opportunity to see the accommodations and activities available to them at your top destinations. Videos that take advantage of weather conditions, such as changes in temperature, snow storms, or cloud condition, are particularly effective in inspiring customers. When winter temperatures plunge into the single digits or when summer temperatures become unbearably high, consider creating a video showcasing a destination with a more comfortable climate to motivate aspiring travelers.

Want to learn more about using video to gain a competitive edge? We’re here to help, so reach out to us today to get started.

Posted in: Video Marketing

Few tools have the ability to make a lasting impression on customers in the way that video does. Whether you’re providing a useful step-by-step tutorial to educate your audience, sharing about a recent community outreach that your company participated in, or outlining a new product or service, a video is more engaging and memorable than written text. Like other marketing tools, video marketing can be tailored to meet specific needs at specific times. Here are some things to keep in mind as you create the videos your business needs for every stage of the marketing funnel.

Stage 1: Awareness

In the first stage of the marketing funnel, your objective is to create awareness not only of your brand’s existence but also of its mission, its personality, and the value that it adds to customers’ lives. You can do this through video by pinpointing the issues that your target market is faced with and the solutions that your company provides. In this stage, let common search terms be your guide; this will land you higher up on SERPs while creating content that will be relevant to your target customers. Social media platforms provide an ideal place for sharing videos that build awareness, as the platforms make videos easy to publish and share.

Stage 2: Consideration

In the second stage of the marketing funnel, educating customers is the name of the game. At this point, your target customer has at least some understanding of what your brand is all about. Now, you want to guide them through the decision-making process, showing them how the solutions you provide are an ideal fit for the need that they have. Publish videos that focus on providing information on topics that are important to both you and your target market. Your main objective is to keep them interested and engaged with your content, so make sure your videos short, sweet, and to the point.

Stage 3: Conversion

The third stage of the marketing funnel is where the final decision takes place. You’ve guided your target customer through your brand’s story, their own needs, and the value you provide, and now it’s time for them to make a decision. At this stage, your focus should be on video content that appeals to the emotions. Your customer is thinking beyond the generic, “What does this brand do for others?” to the more personal “What could this brand do for me?” So, who or what sets your brand apart from similar companies with similar offerings? Why is your brand in a unique position to fill a need?

Stage 4: Retention

The final and often overlooked stage of the marketing funnel is retention. Your customers have already jumped on board, and now it’s time to keep them on board. Keep these customers active and engaged by educating them on new products or services you offer, new ways for them to be successful, and how your brand provides value over time.

Video content is a highly effective way to engage customers every step of the way, from their first interaction with your brand through the final retention stage. By integrating video into your marketing strategy, you can improve your customers’ journey through the marketing funnel while improving your bottom line.

Posted in: Video Marketing

How can dentists use video for marketing? Many of today’s consumers turn to the internet for information and to find the service providers they need. They also expect a completely new type of interaction with those service providers. Video can help you to create the engagement these patients want and need to make the decision to visit your location over others.

What Can Video Do for Your Dental Practice?

Videos used online offer a number of benefits for dental offices. Some of those include the following.

  • You’ll increase the number of people learning about your company. You can include videos about the company, its history, and its goals.
  • Placing videos on YouTube, for example, can help your audience learn about the services you provide. Explain how a procedure is completed, for example, through a video demonstration. This can alleviate their stress about coming in for an appointment.
  • You can also benefit from videos for SEO. To rank well in the search engines, add more videos to your website, blog, and social media. This will help your dental practice to be easier to find by those looking for these services.

Use videos in various locations to communicate with your audience. Instead of a basic website like every other practice offers, offer something a bit more effective and engaging. This will get the attention of your would-be patients.

Video Types for Dentists

How can dentists use video? Many times, dentists don’t recognize the numerous ways they can use video to communicate a message. But, there are plenty of things to use videos for, including:

  • Patient testimonials; allow new patients to learn what they can expect from your dental practice based on what other patients have to share.
  • Provide informative information and tips to patients. Use video to show them how to brush their teeth or to care for their oral health.
  • Document dental procedures to provide a better level of information and to put patient’s minds at ease. This type of supportive video can help make your dental office more enticing than others.
  • Post videos about the staff. This can help to make your location a bit more real to prospective patients. This is especially important for dentists themselves.
  • Showcase what you do to make patients feel at ease when visiting. Take them on a tour of the location.

These types of videos can provide an intense level of information to your patients. And, it helps your dental practice to grow in a competitive market.

Posted in: Video Marketing

Video does more than communicate a message to your customers. It also provides you with valuable feedback and data you can use to tailor your marketing efforts more effectively. Every marketing dollar needs to produce enough leads to make it worthwhile. But, if you are not looking back over your video – or using enough video – you may be missing key information about what your audience needs and wants. Is your message getting through? Are you connecting with the right audience?

Video Data Gives You Insight

When you use smarter, richer data from, for example, video, you enhance the sales process. To be successful in sales, you must communicate the right message every time. But, what is the right message? The data received from your video use can help. It can tell you a great deal about your audience.

  • How did the viewer engage with the video?
  • Did the viewer watch the video a second time?
  • What action did the viewer take immediately following the video?
  • How long did they spend in that video?
  • Did they share it or otherwise use that video?

This type of data can help marketing teams to better understand their audience. Instead of creating videos – and even marketing plans – focused on what the company wants to say, consider what the audience is listening to and interacting with instead.

Make Videos More Than Just an Ad

In order to create this type of engagement and the data you need, it is critical for business owners to gather data that’s specifically focused. That is, you need to do more than create a video that’s an ad. Instead of the commercial of years gone by, create an informative video with incredible detail. Remember, customers have control now. They can stop, rewind, or even skip to various videos. This helps to provide that data that is necessary, but it also means you need to create a video with depth and detail to ensure they get the type of results they need.

How to Measure Your Video Value

Once you have videos, you can begin to measure the value they provide. It is this value that helps define how your sales marketing message is working. You can do this by collecting leads from the video content. Using tools, you can measure where people start and finish watching videos. You can also gather information about how that particular video creates leads – did they call or buy from you? Which videos do your customers watch the most? That, too, is incredibly valuable.

Create quality videos. Then, use the data from them to create and adjust your marketing plan. This is key insight that can transform the way you do business and gives you insight into who your customers are.

Posted in: Video Marketing

It may be possible to see significant improvements in your marketing efforts when you bring various mediums together. For example, using video and email together can boost results by drawing in more users. Email remains a top tool for marketers. When it comes to using it to market a video, that email can work to help the video gain exposure. At the same time, the presence of a video in an email helps ensure that email gets opened. It’s a win-win situation.

First, Outline Your Goals

The first step to making this process a success is to create some basic goals. What do you want the video and email message to achieve for your company, campaign, or other goal? Most often, users want the person receiving the email to take some type of action. This might be visiting a website or signing up for something. Alternatively, you may want to encourage the reader of the email to read that email and watch the video with the sole goal of educating them, providing information, or even sending instructions. In either case, define what your goal is.

How to Ensure the Process Is a Success

There are a few things to keep in mind as you work to build a video and email link. Here are some tips for success.

  • Utilize a professional quality video. Emails from a company should convey a professional level of skill to ensure customers take them seriously. To achieve this, marketers should consider a high-level video that’s attention-grabbing and interesting.
  • Let the reader know there’s a video within it. This can be done in a variety of ways. Include a note or mention of it in the subject line of the email, for example. Or, be sure a thumbnail image is present encourage them to play the video.
  • Ensure there are links that allow for easy transition to a website. Most often, clicking a thumbnail in an email should move the user from the email application they are using directly to the company’s website. This gets them on your site.
  • Keep the video short and to the point. This will ultimately provide your viewers with the level of content they need to make a decision. Get right to the point, too. No long intros are appreciated here.
  • Be sure the video, email, and website provide numerous calls to action. Tell your readers what you want them to do when they watch the video. However, you don’t want the entire video to be focused on “buying” or “signing up.” Rather, ensure the content is exceptional.

There are other ways to create winning email and video links. For example, you may want to use animated GIFs in your emails instead of a fully embedded video. This is an option, and it can work well for those who have an email provider that doesn’t play well with embedded videos. In all cases, your goal should be to communicate a high-level message that gets people listening and ready to interact with your business.

Posted in: Video Marketing

As a marketing outlet, video has been growing in popularity as technology powering high-speed internet improves globally. The 2017 projections released by eMarketer stated video consumption would increase in Canada, the UK and the US compared to years prior – and they were right. With viewership estimated to continue through 2020 and beyond, video content is one of the backbones of modern marketing. Discover video trends worth noting in 2018.

Live Video

Made popular by the launch of Facebook Live in 2016, live video use among brands is expected to surge in 2018. Live video not only has the appearance of being unscripted, it also gives companies the flexibility to showcase their brand in real time. For example, brands are using live video to capture participation in community service events, industry-specific conferences, live interviews and rare behind-the-scenes footage.

360-Degree Video

One of the best ways to capture attention with video is to make the production stand out from the rest. A fresh way to shoot videos, 360-degree or spherical videos are shot with omnidirectional cameras and provide a panoramic view of the scene. For brands, shooting a video in 360-degree view allows further creativity during the editing process. Choose to keep only the best scenes or use panoramic shots to soften scene transitions while adding interest.

Square Video

Mobile video consumption continues to gain popularity year over year. In 2018, brands are responding with increased production of square videos. When viewed within a social media platform such as Facebook, square videos tend to command more attention and receive higher engagement rates. Additionally, square video tends to perform well within mobile apps as either featured content or ads.

Silent Storytelling

Storytelling isn’t a new concept in video marketing. The most successful videos clearly capture and tell a story, but in 2018 more brand stories are being told in silence. After all, it’s a video’s imagery that is responsible for holding a viewer’s attention, not it’s script. Brands are using silence to their advantage by using bolder imagery to tell their stories and sprinkling captions or bold text throughout.

Cross-Platform Video Marketing

Between Twitter, Facebook and YouTube, millions of video hours are consumed annually. In the past, brands would focus their marketing efforts on a single platform per video. Now, it’s become evident that marketers in 2018 will need to consider branching out to incorporate multiple platforms for every video produced. This strategy enables brands to gain more exposure while potential customers benefit from viewing brand-centric videos on their preferred platform.

Streamline Your Video Marketing Strategy

Creating a solid video marketing strategy is no longer an option; it’s a requirement. In 2018, video consumption is projected to grow across all digital channels. As industry competition heats up, brands now need to focus their efforts on creating the most popular types of video content and strategically promoting them on digital platforms to increase exposure.

Posted in: Video Marketing

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