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When it comes to building your business, marketing will always be a big part of the process. A component of that should be video production. This is quickly becoming a requirement when trying to reach your corporate goals.

These tips can provide you with a good starting point for building your corporate video success.

#1: Zero in on a Clear Message

It’s easy to have a problem with trying to put too much into a single video. Instead, be sure you have a well-defined message, and you stick with it throughout the video. Determine who your target is, what they need to hear, and how to convey your message to them.

#2: Produce Videos Consistently

Videos are like a good conversation. Having one with your target consumers on a routine basis helps them to connect with you and learn about your brand. Aim to set up numerous opportunities to share videos with your corporate clients.

#3: Write and Be Clear on the Script

While it can seem like a simple process, especially if you already know what you are going to say, it’s always important to have a well-defined script to your video. Be sure you speak to your video production company to learn more about your script’s goals and work to keep things short and sweet.

#4: Work to Ensure Your Video Is on Target for Your Brand

When you finalize that script, you also want to make sure the message, details, and even the overall language used is representative of your business. Is your brand image coming through? Does your company’s mission statement get lost in the mix? It’s a good idea to tweak your video until it showcases your business’s brand.

#5: Be Sure Your Video Crew Is on Board with Your Goals

It is always important to have a solid conversation with your crew about what the deliverables are. This includes the quality of the video, the length you desire, the overall theme you wish to use, and the budget. When you give them more creative liberty, be sure you finalize the final product before it starts to film.

#6: Create Corporate Videos that Incorporate Diversity

It is always important to have some level of diversity in your videos. You want to ensure you are targeting all of your customer base and creating the right message for your viewers. Are you not including some of your most likely buyers?

#7: Don’t Overlook the Details

If you are working with a video production company, learn about the options they can offer to you. While you do not need to get into all of the tech details, you do want to understand why they are using a certain type of lighting or style.

#8: Work on Good Relationships

Your video team is going to help get your brand in front of a lot of people. Be sure you keep an open dialogue with them. Share information and thoughts openly.

Working to create corporate videos can be a lot of fun, and they can offer a solid ROI when you develop them properly.


Posted in: Video Production Company

Videos are essential to your company’s success and ability to connect with your audience. It doesn’t matter if you consider your industry “boring” or don’t have a huge budget; brand video is an essential marketing tool that can provide big, positive results for your bottom line.

So the question becomes: “Should I hire a professional or DIY it?” There are arguments for both. Regardless of which you choose, there are a few things you should know.

The Real Cost of Video

Obviously, your video production budget is always a concern when doing anything business-related. When it comes to video, it’s important to consider the real cost. This doesn’t mean calculating how much it is to hire a professional versus taking a video on your phone (clearly the former is more expensive). Instead, consider the costs associated with DIYing your video, such as:

  • Man hours spent shooting and editing the video
  • Need to re-shoot the video due to poor production quality
  • Equipment failures causing video to be unusable

If you’re just shooting a quick “Hi, how are you? Check out our new blog,” then DIY may be a good option. But if you’re looking for the best ROI from your video, you need to conduct a thorough cost-benefit analysis before you break out the tripod.

Timelines Influence Your Options

In a perfect world, videos are planned out months in advance with scripts that have been nailed down and actors ready to go. But this is real life we’re talking about and not everything runs smoothly. If you’re facing a short deadline or a timeline that really doesn’t leave much room for error, you’re taking serious risks if you choose to DIY your brand’s video. In situations like these, it makes sense to work with a video production company that can guarantee a professionally edited, stunning video on a deadline.

Quality is Key for User Experience

Do you have a budding Tarantino on your staff who wants to get some real-world experience under their belt? While this may be an asset and potentially the perfect solution for a training video or quick retreat highlight reel only seen by in-house staff, it may not serve your customers well.

There are plenty of videos on the internet competing for the attention of one pair of eyes. When you’re producing video designed to be seen by your target audience, choose whichever method is going to provide the highest quality and best viewer experience.

Don’t Give Up on DIY

What? A video production company encouraging DIY?! Yes. DIY video has its place in your business. For short, spontaneous videos that are meant to quickly connect with your viewer or showcase an “in-the-moment” scene, DIY can be great. But for professional, quality videos that are directly tied to your business goals, don’t sacrifice expert prod


Posted in: Video Production Company

How do you reach your audience? Through print mail, email marketing tactics or strictly on your website? Are you seeing the results you want? Whether you’re reaching goals already or need a little help, branded video content can boost engagement, brand awareness and sales.

“But video isn’t right for my business!” you might say. That’s where we’ll have to disagree. There are a lot of misconceptions about branded video out there. Take a look at the top five video myths as we debunk them.

Myth #1: You Can’t Afford Video

Believe it or not, video is sometimes more affordable than written content (and performs better, to boot). You can snap a video from most smartphones and tablets only to upload it to social networks from the same device seconds later. Even if you shoot a video using a professional production company, the costs are far less than that TV ad spot you’re probably already funding.

Myth #2: There Is No Way to Track Success

Simply untrue. Virtually any platform you use to distribute video has built-in analytics that can give you insight into engagement metrics that can then be tracked to conversions. According to the pros, engagement is the most popular way to monitor content performance. Even if you don’t want to dive into analytics, recording likes, shares and views provides insight into how well your video is doing online.

Myth #3: You Need Professional Actors

Customers can smell phony from a mile away and using professional actors exclusively may even harm your brand’s credibility or trustworthiness. Your audience wants real. They want you, your employees, your existing customers and even your vendors (if applicable) to weigh in on your brand’s value.

Plus, they want humor. Take Dollar Shave Club’s hilarious video as a great example of melding real life with real people. The result: 26 million views and a brand that has become a household name.

Myth #4: Video Isn’t Right for Your Industry

Hogwash! There is no wrong industry for video. Whether you sell a service, a digital product or a physical product, video is the most engaging way to showcase why people should pay attention to your brand. If you’re stumped for ideas, show customers a behind-the-scenes view of your product’s production or record your team’s participation in a local volunteer event. Video is about reaching people on an emotional level, even if you sell antique buttons or oversized clown shoes.

Myth #5: There Is No Time to Create Video

We get it; you’re busy. And that’s a good thing! Your team should be focused on attracting leads, closing sales and retaining your customer base. We’ll just add that investing some time in video production and distribution can help you realize returns that months of staff time, brainstorming, marketing materials and outreach cannot match.

Video Grabs Attention

And, your business will benefit. Hubspot found that video outperformed everything from social media content to interactive articles. So, shoot a video, distribute it and see how it goes. Don’t let myths hold you back. Your ROI will thank you.


Posted in: Online Videos, Video Marketing, Video Production, Video Production Company, Working with a Video Production Company

You may think of video as something to invest in for your customers or even to showcase your company to brand partners, investors, and the media in general. Yet, there’s a strong place for using video internally within your company. It can be one of the most powerful tools for you to use for communication for a wide range of topics and goals. All you have to do is to know how to make it work.

Video Can Help Keep Employees Engaged

There are dozens of ways you can use video within your company. You can send messages to people individually or create productions that are used for training. In all cases, video is engaging, interesting, and far more interactive than sitting in another meeting. When you use video as a component of your business’s employee engagement, you’ll see significant improvement in their involvement.

Video Conveys Information Easily

Video is also very easy for you to use. Let’s say you have an end-of-the-day note you want to send everyone and you want to be sure everyone gets it. You can do a live video to connect with everyone at one time even at the last minute. Or, you can use any type of device to use playback videos to educate your team or to provide them with the information they need. Most people know how to use video, and it is always in hand with their phones.

Video Lets Your Employees Share Information, Too

Video can also help your employees share information back to you. They can reply to your video with their own, depending on the format. This allows you to gain more insight into what their thoughts and feelings are, well beyond what a formal email would convey.

It’s an Efficient Way to Communicate Across Large Groups

Whether you are creating training segments or quarterly upgrades, video is a good way to communicate lots of information efficiently. It is an easy tool to use to communicate across your entire team with a clear message without having to worry about taking people out of the office for meetings or seminars.

Internal Video Helps Build Brand Awareness

It’s important to have a few videos that you use as components of your brand awareness. Videos can communicate brand information and features at a much higher rate than you could expect from traditional documents or an employee guidebook. In short, it helps information be captured at a higher level than you may expect otherwise.

Video works in many ways. You can even use it as a way to gauge just how interested your employees are – where did they stop watching? Did they make it to the end? Incorporate internal videos as a way to build your company.


Posted in: Audience, Online Videos, Video Production, Video Production Company, Video Production Tips

You may not be directing the next box office hit, but directing videos for your business is just as important. Video is directly tied to your brand’s success and can positively impact customer engagement, revenue and your brand’s identity if it is directed well. So, how do you direct actors? Put simply, directing actors takes strong leadership skills and a solid understanding of the video’s tone.

But let’s break it down a bit more. Take in these five tips for directing actors before you shoot your next take (see what we did there?).

1. Be the Expert

Part of directing a video means you’re the go-to expert on all things. From pre-production plans to coordinating technical aspects of the film and interviewing subject matter experts, it’s up to you to make the idea behind a video come to life on-screen. Do your homework before casting actors and really dive into your subject. Think about what questions or concerns actors might have once on-set and have a response ready for them.

2. Establish a Chain of Command

If there is one thing a great director is not, it’s a lone wolf. Not only do you need to have a team of people working with you to create a film, but you also need to be comfortable delegating responsibility and establishing a chain of command. When it comes to directing the actors themselves, that task is yours alone. Make sure you don’t confuse your talent by allowing members of your crew to interfere with your direction.

3. Keep Your Calm

Like a commanding officer on the battlefield, you’re the person each member of the team looks to for guidance. If you’re frustrated, tired or otherwise preoccupied with other things, your actors will notice. Following the previous tips will help keep you clear-headed and capable of leading actors to create a great video.

4. Empower Actors to Perform Well

Actors do best when they have what they need to carry out a role. Assist them by giving actors the tools they need to perform well. If your video involves scripts, let your actors become familiar with the script and ask questions well before you’re on set. Each actor is unique, so get with them one-on-one to learn what they need from you.

5. Pay Attention to Your Actors

Strong attention to detail doesn’t simply mean you need to understand all the components of making a video. It also means you need to read body language and emotions to ensure your actors feel supported and up to the task of carrying out a role. When asked about his method for working with known vs. unknown actors, Scarface’s Brian De Palma remarked, “When they see that you’re very concerned about protecting their performances, watching what they’re doing, and giving them the right suggestions at the right time, they become very easy to direct and look for all the help they can get.”

The Best Directors Direct Themselves First

Being a great director clearly requires that you understand all aspects of filmmaking, but it also requires the ability to control your own emotions and stay on task. The next time you’re planning a shoot, think about your previous video production and evaluate what went right and wrong. Aim improve yourself as a director with each new video.


Posted in: Making Decisions, Video Production, Video Production Company, Video Production Process, Video Production Tips

Pushing Video to the Next Level

There are many ways you can enhance the way video is used, but new technology is making it possible to do much more than what most would expect. For example, with machine learning and artificial intelligence, it could link any person to any location within a video in a short period of time. This may allow for the video to be experiential and immersive, far more so than it has been. Consumers would then be able to go deeper, really learning and interacting within a simple video. In some cases, this could including shopping opportunities, but consider what could be if that video could embrace a true experience.

Another key benefit of this would be providing brands with the ability to learn more about their video’s viewers. Who are they and what are they encouraged by or interested in? You can see, even scene-by-scene, what consumers find as interesting and what they engage with within your video. This would allow you, as a brand, to create more personal images and messages that could capture that individual’s interests at a higher level. Imagine the interaction that could happen here. Then, consider what type of impression this would create on the consumer.

What Does This Mean for You?

When working on video for your next promotion or campaign, consider the benefits of going deeper and doing more. It is possible to link to artificial intelligence and machine learning tools that could enhance the way your customers can embrace the video.

Evolving video to the next level, away from the simple, linear type of content that we’ve seen so commonly on television commercials our entire lives, and creating more interactive and one-on-one experiences could change the way you are able to reach your customers and interact with them. It may even enhance the way those customers think of your company in the long term.


Posted in: 3D animation, Video Production, Video Production Company, Viral Video

b2b videos

It’s shared more than any other type of content on social media and receives more engagement than text-only posts. What are we talking about? Video, of course. According to Content Marketing Institute’s 2019 Benchmark report, 64% of B2B brands are doubling down on video production and distribution across channels when compared to the previous year’s results. Why? Because video gets results.

Discover how you can use video across your social media properties to increase awareness, educate and convert leads into loyal customers.

What the F8 is Facebook Doing?

This year’s F8 conference announced some important changes for platforms like Facebook, Instagram and WhatsApp. Zuckerberg and his teams plan to make social media more private in the sense that community and relationships will take center stage. This means brands will be showcased less in news feeds than ever before as group pages and personal connections are given priority.

Facebook Marketplace is also getting more robust as buyers will be able to make purchases directly on the platform and sellers can get paid securely with the potential to increase revenue. Adapt your social media video marketing strategy to take advantage of these important updates.

B2B Animated Video Strategies

Let’s face it: The B2B audience doesn’t quite operate the same way the B2C audience does. That means you’ll need to realign your expectations and get a little more creative before you’ll hit the ROI you’re looking for with social media video. But, many brands are doing video well on social media. Let’s look at a few ways animated video can help your brand engage with businesses and convert followers into clients:

  • Animated GIFs. Bite-sized content that only takes a few seconds to view, GIFs are easy ways to communicate a simple idea or message without an elevator pitch (or large budget).
  • Educating content. Combine valuable information with an entertaining delivery and you’ve got an animated video your audience will enjoy watching and sharing. You can use this type of video to share industry expertise, establish your brand as a thought leader or tackle complex problems your viewer may be facing in their day-to-day business.
  • Animated ads. If your social media strategy includes paid ads, use animated video to make them more eye-catching and engaging than your standard text ad or video pitch.

The Takeaway

If you’re not using every opportunity to entertain and engage current or potential clients on social media, they’re missing the value of your brand. Social media algorithms simply aren’t playing nice with brands that rely on text-only posts, static ads or shared content. Use these animated video ideas to transform your social media marketing strategy into an ROI-boosting endeavour.


Posted in: All Posts, Camera and Editing Services, Video Marketing, Video Production, Video Production Company, Video Production Process, Video Production Tips

Though the financial industry isn’t one that is known for its ability to interact with consumers as other companies do in terms of marketing, there is a place for video here. When creating video for the finance industry – whether it is banking, investing, or insurance, it’s always essential to create a level of trust. Consumers need to trust their investors and lenders at the highest level. However, video can help to create these opportunities.

Why Video Matters to Finance

Over the last few years, we’ve seen a significant change in the way banks and other financial industry players are interacting with their consumers. They’ve moved to provide more of the digital tools consumers desire. That’s a good thing. Yet, one of the worst parts of this is that these tools limit the intimate interactions that the financial industry has with their consumers. In losing this connection, it has become clear that there’s more of a disconnect between the consumer and the lender. In this industry, that connection is critical.

Video provides a way of fixing that. It helps to bring back the “face” of the bank to the consumer. There are many ways that video can create this type of emotional connection again.

Where Video Fits in Finance

Consider these key examples of how video is working to create the desired outcome within the financial industry especially as it becomes more digital.

  • Video is an excellent tool for teaching and advising clients. Some of the largest investment firms are using video conferencing with advisors to connect with investors. Video can help to explain the product, the way the service works, the features, and much more.
  • It’s also an important part of marketing. In most cases, marketing video needs to create that connection with the investor. Connecting with your audience through YouTube stories or social media marketing is critical to reaching the Millennial audience.
  • Video can help to provide consumers with better experiences. For example, let’s say that a consumer needs to file an insurance claim. A video can show them how to do so and what steps the agent is taking. This improves their overall experience, solves a problem, and even makes the process a bit more efficient.
  • Digital banking may even be enhanced with video. When you consider the ways that consumers are moving towards virtual banking, you need the connection video offers.

Video within the finance industry has to be done properly. There are compliance requirements that must be considered. Yet, across the board, the ROI here is high because video is able to give the finance industry back some of the personalization that consumers are seeking from it while still remaining the digital medium they are used to and want to use.


Posted in: All Posts, Video Marketing, Video Production, Video Production Company, Video Production Tips

Build perfect Facebook video for businesses

Love it or hate it, Facebook is one of the most valuable tools for marketing your company. Yet, the site is changing. Video consumption on the site continues to be the hot spot. In fact, 100 million hours of video is uploaded to Facebook every day – and 46 percent of marketers use it as a component of their campaigns.

How Do You Create a Video That’s Facebook-ready?

Facebook offers a lot of features to help make it easy for you to upload a video to the platform. It’s a good idea to first map out what you would like to target with your video. Then, consider a few options.

Should You Go Live?

Live video on Facebook is a population option and it can work for marketing purposes. It definitely gets more engagement from your audience. It’s a good way to get your company’s personality in front of the masses and to put a face to the company.

Formal Videos

It may be a bit better, though, to consider other formats that give you an opportunity to create a more professional look. Video that’s live is hard to control and difficult to manage in terms of marketing. While it creates engagement, it relies on a lot of factors going just right all at the same time.

Instead, consider using other videos, including those created in advance, to promote your company:

  • Educational videos are fantastic because people love watching them. If you have a topic you want others to learn about, these videos are the best for creating brand influence and building your perception as an industry leader.
  • Company-based videos are those that tell your business’s story. They communicate the brand through statements, promotional material, and through real people. That is, when you want to create your brand, start with a company story video.
  • Explain something. Facebook explainer videos do well because they are communicating a very specific message to a targeted audience. Explainer videos are excellent tools for teaching your target audience about your company.

Making It a Success

Hiring a video production company to help you craft your ideal Facebook business video is your first step. Then, you want to create a script for it that communicates a specific message for this particular video. Keep it short – usually under two minutes – to get people interested.

You’ll want to work closely with your team to create an interesting, or even strange video, as that’s what is going to help to get your video into the hands of your target audience. Give them quality information every time.


Posted in: Online Videos, Video Production, Video Production Company, Video Production Tips, Working with a Video Production Company

Most marketers and companies know that it is essential to have video as a core component of your campaigns. It is an important part of building your business’s brand and encouraging visitors to get to know your products and services. Yet, before you can create that video, you need to answer one question in detail. Who is your target audience?

It’s Not as Simple as You Think

It’s important not to assume who your target audience is and, instead, to create a plan for reaching them based on data you’ve gathered. Many companies conduct full market research, investing significantly into determining who their most likely customers are. This is a good step to take, especially for large scale campaigns. However, for your video production, it helps to flesh out a few key questions.

Determine Who You Wish to Reach

How do you determine who your target audience is, then? It’s important to start with understanding who is most likely to buy your product or service. Consider all demographics as well as any other details that are important to your brand. From there, consider the following.

Ensure Your Brand Values Come Through

Your video needs to be able to communicate your brand value. Once you know who your audience is, you can build your brand to meet their needs and goals. Most often, you want to ensure your brand’s identity comes through within your videos as that’s what is going to convince others to buy from you.

Solve Their Problems

With your audience in mind, you can then begin to solve their problems. This is an important step in building the script for your video. What do you want to solve for your viewer? The video needs to address their concerns to keep your audience interested.

Create Content That Fits Their Needs

One of the most important things you can do is to build video that fits your customers specifically. For example, most have a specific goal in coming to your company. Are you reaching them with topics that are valuable to them? Is your content authentic and unique, something they have not heard before? Then, be sure to create videos that relate to your audience, such as being shorter.

When you invest the time into creating content that fits your audience like this, you know your video is going to be valuable to them. If you don’t know your target audience and target them properly, you’re limiting your success.


Posted in: Getting Ideas, Making Decisions, Video Marketing, Video Production, Video Production Company, Video Production Tips

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