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Searching for the right microphone is not an easy task. There are various types of microphones on the market, each with its own set of features. The dynamic microphone, the condenser microphone and the ribbon microphone are the three most common types of microphones that you’ll find. Which one should you buy?

Dynamic microphone

Dynamic microphones are perfect if you are looking for versatility while recording. They are used to capture loud sounds, such as strong vocals, drum sounds or electric guitar cabs. Dynamic microphones function well on low-mid frequency instruments and catch high-pressure sound sources without distorting them.They are also great for live music because of their high resistance to humidity.

Condenser microphone

This type of microphone is used to capture delicate sounds with higher frequency vocals. It can record precise and high-quality sounds. It’s a great choice if you plan to record acoustic guitar sounds, cymbals or piano. However, we don’t recommend using this type of microphone to record loud sounds or if you’ll record in an environment with extreme humidity. Condenser microphones also tend to be more expensive than Dynamic microphones.

Ribbon microphone

Ribbon microphones will capture sound in the most natural way. It will help you achieve a very accurate tone, as you would hear with your own ears. Keep in mind, these microphones are much more expensive than condenser microphones and dynamic microphones.

Here are some microphone recommendations based on the type of sound you wish to record:

·      Acoustic Guitar: Shure SM81, AKG Perception 170

·      Electric Guitar: Sennheiser e609, Shure SM57

·      Drums: Shure SM57, Sennheiser e600

·      Vocals (Strong): Shure SM7B, Shure SM58, AKG C414 Xll

·      Vocals (Voiceovers/podcasts): Shure MV7, Blue Yeti


Posted in: All Posts, Camera and Editing Services, Video Production, Video Production Process, Video Production Tips

You will be surprised at how well your iPhone can give you high-quality video content with the right conditions. It all comes to basic filmmaking techniques when trying to film a professional video on your iPhone. Among other things, you need good resolution, good lighting and proper editing. 

Here are some tips to keep in mind when filming on your phone:

  • Clean your lens

First thing you should do before filming with your phone is cleaning your lens. Not cleaning your camera lens before filming can make the image blurry, which is not what you want for a professional looking video.

  • Make sure the lighting is adequate

Good lighting is key for a good-looking video. When filming inside, try to position yourself facing a window for best lighting. You should also buy a LED ring light to have extra lighting. If you are filming outside, lighting can be tricky. It’s best to film when there are clouds rather than on a sunny day. You should also adjust the exposure on your iPhone to make sure the image is not too dark or too light.

  • Film in landscape mode

Unless you are filming a video for Instagram or tiktok, it’s best to film in landscape mode for a professional looking video.

  • Use a tripod to keep your phone steady

A tripod is a must have when filming because you don’t want your video to be shaky. You can find pretty decent tripods starting at 10$ and it’ll make a big difference with how your video will turn out.

  • Record in 4K

You want your video to have the best quality. Your iPhone might not have the 4K option already in place, so double check to see if it’s on.

  • Change the frame rate

Choosing the frame rate for your video depends on which platform you will be posting. If you want to film  a video for Instagram or Facebook, 30fps does the job. If you are filming something with a lot of movement, 60fps is best. 24fps is for filming more cinematic videos.

  • Consider using a app to record

Filming apps such as Filmic Pro will help you achieve high-quality videos. One of the most important features you’ll be using on a filming app is the higher video bitrate option. The app can also help you adjust the exposure and the frame rate which contribute to more professional videos.


Posted in: Video Production, Video Production Process, Video Production Tips

Using videos as a marketing tool is a great way to drive sales or bring awareness to your brand. Videos send a clear message to your target audience while being interesting and effective, while boosting conversions and sales. In addition, posting videos on your website or on social media will also help you appear on search engines, which will also help you drive sales and boost engagement.

Want to post some video content on your business’s social media but don’t know where to start? Here are some video ideas that every business should post for more engagement.

1. How-to videos

Showing your audience how to use your product or how it works is a great way for them to discover your business. Film a step-by-step video to explain key features of what you are selling.

2. Testimonial videos

Testimonials are a great way to build trust with your target audience. A lot of customers will search for testimonials when they visit your website. It’s a good way to show them that what you are selling will work for them. 

3. Brand/culture videos

These types of videos are great for showing what your brand stands for. It’s a moment where you can share your business’s values to your audience and connect with them.

4. Product demo videos

Product demo videos will help you drive your customers to complete their purchase during the buyer’s journey. Ultimately, the goal is to show what they expect to receive by purchasing from you and to show how your product works. You could film an unboxing video showing what the package looks like.


Posted in: Audience, Getting Ideas, Making Decisions, Online Video Ads, Online Videos, Video Marketing, Video Production, Video Production Process, Video Production Tips

Beautiful Girl listening to music

Music is one of the most important aspects to consider when making a video. While there are plenty of websites that offer royalty-free music, it’s not always easy to find the right track for your project. Royalty-free music libraries have been around for a long time now, largely due to the digital revolution that has democratized independent filmmaking and brought the elusive content creation world to people everywhere. The music industry is a tough business with lots of players and lots of options. There are many different platforms for creators to choose from when it comes to licensing their creative content, each with its own benefits and drawbacks. For instance, some platforms offer low prices, but only allow the creator’s project or film to feature that company’s song. Other platforms may not be as affordable but will give you more freedom over what you can do with your work once it has been licensed.

Creators need to carefully consider the pros and cons of every license they’re considering because each platform is uniquely tailored towards creatives who have specific needs in mind – whether those needs are budget-friendly pricing or the ability to use any part of a track in your work. Here are the important things to remember about the two biggest royalty-free music platforms: AudioJungle and PremiumBeat: 

  • Music Licensing 

For both platforms, you will have the choice between a regular monthly subscription, with a certain number of “free” downloads. Alternatively, you can buy the music on an occasional basis, if your projects are spaced out over time. However, you have to be careful with the use of this music for your projects. If it is a commercial project, you will have to pay more for the rights of use, because it is a video that you will monetize. 

  • Music Search

Depending on the platform, you will have the music organized in different categories: Genre, Mood, Beats per minute, Duration, Instruments, Lenght, Vocals… Filters help you to get the most out of your favorite royalty-free music platforms. Consider all of the available options and find the one that works best for you!

  • Music Quality

It’s hard to compare one royalty-free music platform to another. They all have different ways of defining quality and of bringing it to their libraries. By learning about what these platforms think is quality and how they want to deal with users, you’ll be able to see what kind of relationships each wants!


Posted in: Online Videos, Video Marketing, Video Production, Video Production Process, Video Production Tips

You know what they say about assumptions, right? Well if you feel like video isn’t the right option for your business, then we are going to have to disagree. There are so many and common misconceptions that could be holding you back from this amazing tool. So whether you’re reaching goals already or need a little help, branded video content can boost engagement, brand awareness, and sales – it’s worth giving it a second look! 

  • “Videos are too expensive”

Believe it or not, video is sometimes more affordable than written content. Video content isn’t just an affordable option, but it’s also one of the most effective. You can shoot a video from your smartphone that you can upload to social media sites in seconds. Even if you use a professional production company, the costs are far less than those for TV ads for example. 

  • “You can’t measure the success of your videos”

You may be wondering how to track your video’s performance. You can use built-in analytics on platforms like Youtube or Vimeo to see the number of views, likes, and shares you get. You can see how many people are engaging with your video and if they’re converting from what they see in the video. 

  • “We need professional actors”

Discovering the truth behind a company’s brand is important for the consumer. Customers want to know everything they can about your business, including what it means to you and how you live up to it. That includes real people, not just actors pretending to be who they are not. Companies with fake-sounding reviews are seen as untrustworthy and bland in comparison.

  • “We don’t have the time for this”

We get it; you’re busy. And that’s a good thing! Your team should be focused on attracting leads, closing sales and retaining your customer base. We’ll just add that investing some time in video production and distribution can help you realize returns that months of staff time, brainstorming, marketing materials and outreach cannot match.


Posted in: Online Videos, Video Marketing, Video Production, Video Production Company, Video Production Process, Video Production Tips

You’ve just invested in your new filming equipment and are planning your next outing to experiment with it? We’ve got you covered. Our travel experts have tested and reviewed thousands of products, so we know what works and what doesn’t. In order to avoid ending up with unusable footage because you didn’t pack the right lens or equipment, we will explain in this article everything you need to take with you!

  1. A camera bag

We don’t think about it often enough but the storage bag for your camera is essential! Remember to bring a bag that has compartments for your different lenses, battery charger, filters, etc.. A good camera bag should be waterproof, light, and remember to check the measurements so that you can take it with you wherever you go! A little extra: some bags offer special straps to hang your tripod, it’s really ideal. 

  • Different lenses

Lenses… it’s a chapter in itself. Depending on what you’re going to film, whether it’s a vlog, a cooking video, a travel video, or a wildlife video, you’ll have to bring the lenses you need. Preferably, I always take with me a wide-angle lens and another one a bit more macro for protracts and macro photography. All in all, plan a range of 15 to 80mm. 

  • A stabilizer 

Stabilizers are a must. Whether it is for a trip, a corporate video, or a wedding video, they are essential to your equipment. Even if your camera or your lens already has an integrated stabilizer, it is preferable to have an external stabilizer in order to obtain the best results on camera. Remember to check out the different models before you buy one, as some have a weight limit that should not be exceeded. 

  • NG filters

Have you ever come back from a filming trip and realized that all your footage is over-exposed? Classic beginner’s mistake. To avoid this, and to make sure you get the best possible footage, even on an island where the sun is beating down, buy non-gradient filters. 


Posted in: Video Marketing, Video Production, Video Production Process, Video Production Tips

Final cut pro
computer using final cut pro

Whether you’re just starting out in video editing or you’re already an expert in the field, you’re probably wondering what’s the best video editing software you can use for your future projects. The best known and most widely used software on the market so far has been Adobe Premiere Pro, but lately, Apple has released its own professional video editing software, which is Final Cut Pro. So if you are struggling to choose between the two software, and you don’t know which one is best for you, keep reading!

  1. Adobe Premiere Pro

Pros: First of all, this video editing tool can do much more than just basic editing, but it can also be used to adjust the colors, tune the audio, or add special effects to your footage. Basically, moviemakers usually use this software because of its wide range of options and fine quality. It can be supported on all platforms, from windows to OS for Mac, so you won’t have to switch your material to use it. It is widely used over the world, so it is very easy to have access to many tutorials on Youtube if you are stuck at some point or if you want to improve your basic skills. Finally, Adobe Premiere is a team alliance software, which means that any team member can access any of his member’s files to share and edit it.

Cons: To start with, although it is a powerful software, sometimes it is not understandable and easy on the ground level. It also disappoints with slow performance if you need to work on high-resolution like 4k. Finally, it doesn’t support VFX effects and it suffers slow rendering. 

  1. Final Cut Pro

Pros:

If you are looking for a software to quickly edit your footage on an easy-to-use platform that doesn’t require a background in editing, it will be perfect for you. You will be able to create stunning videos in no time because this software includes VFX effects, it allows the user to edit videos using multiple cameras, it works on Real-time effects and graphics, and it is a more economical option since it costs a one-time purchase.

Cons: 

Like we’ve said before, the major negative point about this software is that you absolutely need a Mac to download it. It also doesn’t work on a network, which results in a lack of regular updates on the software, and it suffers from a few basic compatibilities as well as format issues.


Posted in: Online Videos, Video Production Process, Video Production Tips

You may not be directing the next box office hit, but directing videos for your business is just as important. Video is directly tied to your brand’s success and can positively impact customer engagement, revenue and your brand’s identity if it is directed well. So, how do you direct actors? Put simply, directing actors takes strong leadership skills and a solid understanding of the video’s tone.

But let’s break it down a bit more. Take in these five tips for directing actors before you shoot your next take (see what we did there?).

1. Be the Expert

Part of directing a video means you’re the go-to expert on all things. From pre-production plans to coordinating technical aspects of the film and interviewing subject matter experts, it’s up to you to make the idea behind a video come to life on-screen. Do your homework before casting actors and really dive into your subject. Think about what questions or concerns actors might have once on-set and have a response ready for them.

2. Establish a Chain of Command

If there is one thing a great director is not, it’s a lone wolf. Not only do you need to have a team of people working with you to create a film, but you also need to be comfortable delegating responsibility and establishing a chain of command. When it comes to directing the actors themselves, that task is yours alone. Make sure you don’t confuse your talent by allowing members of your crew to interfere with your direction.

3. Keep Your Calm

Like a commanding officer on the battlefield, you’re the person each member of the team looks to for guidance. If you’re frustrated, tired or otherwise preoccupied with other things, your actors will notice. Following the previous tips will help keep you clear-headed and capable of leading actors to create a great video.

4. Empower Actors to Perform Well

Actors do best when they have what they need to carry out a role. Assist them by giving actors the tools they need to perform well. If your video involves scripts, let your actors become familiar with the script and ask questions well before you’re on set. Each actor is unique, so get with them one-on-one to learn what they need from you.

5. Pay Attention to Your Actors

Strong attention to detail doesn’t simply mean you need to understand all the components of making a video. It also means you need to read body language and emotions to ensure your actors feel supported and up to the task of carrying out a role. When asked about his method for working with known vs. unknown actors, Scarface’s Brian De Palma remarked, “When they see that you’re very concerned about protecting their performances, watching what they’re doing, and giving them the right suggestions at the right time, they become very easy to direct and look for all the help they can get.”

The Best Directors Direct Themselves First

Being a great director clearly requires that you understand all aspects of filmmaking, but it also requires the ability to control your own emotions and stay on task. The next time you’re planning a shoot, think about your previous video production and evaluate what went right and wrong. Aim improve yourself as a director with each new video.


Posted in: Making Decisions, Video Production, Video Production Company, Video Production Process, Video Production Tips

b2b videos

It’s shared more than any other type of content on social media and receives more engagement than text-only posts. What are we talking about? Video, of course. According to Content Marketing Institute’s 2019 Benchmark report, 64% of B2B brands are doubling down on video production and distribution across channels when compared to the previous year’s results. Why? Because video gets results.

Discover how you can use video across your social media properties to increase awareness, educate and convert leads into loyal customers.

What the F8 is Facebook Doing?

This year’s F8 conference announced some important changes for platforms like Facebook, Instagram and WhatsApp. Zuckerberg and his teams plan to make social media more private in the sense that community and relationships will take center stage. This means brands will be showcased less in news feeds than ever before as group pages and personal connections are given priority.

Facebook Marketplace is also getting more robust as buyers will be able to make purchases directly on the platform and sellers can get paid securely with the potential to increase revenue. Adapt your social media video marketing strategy to take advantage of these important updates.

B2B Animated Video Strategies

Let’s face it: The B2B audience doesn’t quite operate the same way the B2C audience does. That means you’ll need to realign your expectations and get a little more creative before you’ll hit the ROI you’re looking for with social media video. But, many brands are doing video well on social media. Let’s look at a few ways animated video can help your brand engage with businesses and convert followers into clients:

  • Animated GIFs. Bite-sized content that only takes a few seconds to view, GIFs are easy ways to communicate a simple idea or message without an elevator pitch (or large budget).
  • Educating content. Combine valuable information with an entertaining delivery and you’ve got an animated video your audience will enjoy watching and sharing. You can use this type of video to share industry expertise, establish your brand as a thought leader or tackle complex problems your viewer may be facing in their day-to-day business.
  • Animated ads. If your social media strategy includes paid ads, use animated video to make them more eye-catching and engaging than your standard text ad or video pitch.

The Takeaway

If you’re not using every opportunity to entertain and engage current or potential clients on social media, they’re missing the value of your brand. Social media algorithms simply aren’t playing nice with brands that rely on text-only posts, static ads or shared content. Use these animated video ideas to transform your social media marketing strategy into an ROI-boosting endeavour.


Posted in: All Posts, Camera and Editing Services, Video Marketing, Video Production, Video Production Company, Video Production Process, Video Production Tips

create good video training

Creating a training program is an essential part of building your business, as it provides your team with important information they need to know. How do you do it? There are a number of different formats that can work for you, depending on the industry and the type of training you are doing. With video training courses, the following are a few examples of how you can create an effective solution for your team.

Live Action Videos

One of the training video formats to consider is live action. This isn’t big thriller, movie-level stuff. Rather, you just need an employee that is comfortable working in front of the camera to provide instruction and information. They should be someone that’s relatable to the person you re onboarding. People like to feel a connection with those they will work with and this type of video can make that effective.

Role Playing Videos

Depending on the type of business you are in, you may benefit from the role-playing training video. This is a great way to show how to handle problems and resolve situations as they arrive. The video has at least two people who interact based on the content you will present. Keep it as realistic as possible to ensure your audience is truly learning what they need to.

Other Options

Depending on the situation, your company may also benefit from a few other types of video training formats. Consider these options:

  • If you want to provide a video and narration over it, a screencast works well. This is an excellent way to provide information without having to demonstrate.
  • Animation can work in some situations, but you don’t want to have your team think that the information you are providing is anything less than valuable. This isn’t the time for humor, but it can show steps in a more complex process.
  • Onsite videos are another option but can be more complex to create. The goal here is to present your audience with the actual location they will be working in and to communicate a clear message to them about the process – a tour, demonstration, or even just a way to familiarize themselves with the location is possible here.

Many times, you’ll need to create more than one training video. Try out a few different formats to determine which one is going to provide your audience with the best possible outcome. It is well worth spending some time getting these videos right. They can serve as a training tool for years.


Posted in: All Posts, Camera and Editing Services, Video Marketing, Video Production, Video Production Process, Video Production Tips

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