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When you’re on social media or browsing YouTube, what catches your eye about a video? Is it the thumbnail, design elements or the fact that the title seems to be speaking directly to you? Most likely, it’s a little bit of all three.

You see, successful business videos share three key elements: audience, aesthetics and appeal. Do your videos have what it takes to be successful? Let’s find out.

Target the Right Audience

There is truth in the saying “You can’t please everyone all the time” because, in fact, you’re not supposed to. This is particularly important for businesses trying to reach customers with video. Before hitting the power button on your camera, you need to think deeply about who you’re making the video for and what would want out of it.

What pain points can you address? Which emotions are the most powerful? In what ways will your video be useful and memorable?

Stay True to Your Brand

While it’s important to think a little outside of the box when planning brand videos, it’s equally important to help viewers instantly attribute a video to your company. Visual elements, such as logos or script, within a video should be carefully chosen and consistent with your company’s branding that would otherwise be found on a business card, emblem or product. For example, Coca-Cola keeps the content in this video on-brand by tying the product colors into the animation.

Give Your Title and Thumbnail Some Pizzazz

If you’ve ever gone to an open house, you know it’s easy to be reeled in with pristine landscaping, the smell of cookies baking in the oven and furniture that looks like it was just delivered that day. Much like the appeal of a staged home, video titles and thumbnails work for your brand to grab attention and entice casual viewers to click.

Choose titles that are funny (but appropriate), clear about your message and on-brand. With the magic of video editing and design, add elements to your thumbnail that help it stand out from the pack and capture attention.

Is Your Brand the Next Big Thing?

Brands that have made their way to the top can often credit a great video or two to their rise in global recognition. Perfect examples include Canadian Tires’ 2016 ad campaign ‘Wheels’ and Always’ #LikeaGirl campaign. These videos connect with the viewer, evoke emotion and are beautifully produced. Now that the secret’s out, how will you use video to make your brand the next big thing?


Posted in: All Posts, Audience, Interactive Videos, Video Marketing, Video Production, Video Production Company, Video Production Process, Video Production Tips, Working with a Video Production Company

Creating Video Content for Platform

Creating great videos is the first step. Once you have your brand’s video created, what do you do with it to get the best results? It’s always best to find ways where your content can stand out, but also reach the ideal customer or buyer for your products or services. Luckily, there are many platforms available that can offer help to most marketers looking for a fast, effective way to promote.

What You Need to Consideration First

Before you can choose a platform, you need to consider your goals for your brand video. Here are a couple of key questions to ask:

  • Who is the target audience for your video? Who needs to see this in order to make a decision about your products or services?
  • What platform does your main audience use the most?
  • What type of engagement do you want to have through your videos? In other words, what do you want people to do when they see your video?
  • What message is the video offering? Having a story to tell, ask yourself which platform is going to offer the best way to grab attention.
  • Where is your brand known? What platforms do you need a bit more work on?

The Video Platforms to Consider

There’s no doubt that YouTube is the largest platform of video content of any type. It may prove to be the ideal option for your client base. However, social networks are fast becoming the go-to location for videos because of the sheer reach they offer. Here are a few things to consider.

  • YouTube is an excellent starting point for adding your video. Building a channel here that allows you to educate your buyers on a consistent basis can be highly effective. If you plan to add videos frequently, start here.
  • LinkedIn is an excellent choice for those who have a strong B2B market. If your business’s ideal audience is professional, this is the likely place to be.
  • Facebook is a solid option for those who want to reach a more mainstream audience. Twitter is also an excellent location if you have a younger or Millennial audience.

In every situation, ask yourself what specific goals you have for your video. Then, determine which platform can offer the very best level of traction for you.


Posted in: Audience, Interactive Videos, Making Decisions, Online Videos, Video Marketing, Video Production Company, Video Production Process, Working with a Video Production Company

Animated videos could be one of the best investments you make in your business’s marketing efforts. How can something that seems silly or even childish work? Today’s animated videos go much further than this and can easily be one of the best ways to see a significant ROI on your marketing efforts.

Why Animation Works

There are many reasons to create videos for your business, but what does animation itself create and provide? This could be one of the best ways to get interested in your company. Here are a few reasons why.

It’s Entertaining Content

Consumers are readily accustomed to traditional marketing videos. They gloss over them. Yet, animation is far more entertaining. It brings a smile to their faces and, even if it is not funny, it is still more enjoyable to watch than a typical commercial.

It’s Shared More

Animated videos may also help you to get a few more shares on social media than you have in the past. These types of videos spark interest – people want to know what the story is about or why is going to happen. As a result, they are more likely to be shared on social media – one of the most important places for marketing success today.

It Works to Explain Complex Topics with Ease

Another of the key benefits that animation brings to the table is its ability to take complex and sometimes boring topics to make it easier to understand and use. The benefit here is that it gives you a format to use to communicate just about any type of message in a more streamlined and effective manner. Your audience is more likely to enjoy it, even.

Animation is a fantastic tool for any type of business marketing. When you want your video to really stand out and get the attention of those you are targeting, consider switching this up by using animation instead of your traditional marketing video. It could be just the uniqueness you need.


Posted in: 3D animation, All Posts, Audience, Online Videos, Video Marketing, Video Production, Video Production Company, Video Production Process, Video Production Tips

Do captions really matter? In video posted on your website, it can be one of the most valuable steps you take to ensure you are communicating with your entire audience. Videos have become an essential component of your business. You don’t want to miss key opportunities once people get to your website.

What Does Captioning Do for You, Then?

Captioning is the process of breaking down your transcript into chunks, allowing you to add a frame by frame dialogue to them. It all syncs with your video and audio to ensure a seamless way of communicating. Captions are different from a transcript. A transcript is generally added to your page and offers a simple play by play that people can read to learn what’s in the video. Both serve a good purpose and, in most cases, both are ideal.

Captions are an exceptional tool for several reasons. Consider how they can help you with any video you post online.

#1: They help contribute to search engine rankings. These words include your keywords naturally. They also help to show the search engines what your video is about. You may know how important Google thinks the video is. This makes it easy to manage your rankings.

#2: Not everyone has the luxury of sound. For those who are unable to hear, providing a way for them to communicate and share information is simply good measure. You want your website to be accessible to everyone who wants to use it.

#3: You want to capture people who can’t listen right now. It’s easy to watch a video online if there is captioning available even if you cannot listen to it. Whether you are at work or school, or just in a crowded area, everyone has had to rush to hit the mute button on a video before. Without captioning, you miss that audience.

It is also important to recognize that captioning is also working to enhance a person’s response to your video. When they land on your site to see the video, they are more likely to stick around and watch it with captioning in place. And, while they do that, they may start to click around to find other interesting things. That’s exactly what you want them to do, after all.

Video is a key component of your marketing and audience engagement. Just make sure you do it 100 percent of the way. That means including transcriptions and captioning on your page and in your videos. It does not necessarily take long or cost much, but it can be an important step.


Posted in: Making Decisions, Online Videos, Video Marketing, Video Production, Video Production Company, Video Production Process, Video Production Tips

When you’re shopping for a car, do you purchase one based on the color or how passionately the salesperson describes it? Of course not. You spend time talking to other car owners, reading reviews and perusing news articles until you find the best vehicle for your needs.

The Power Behind Testimonials

Just like you, customers do their research before choosing to engage with your brand. According to BrightLocal’s Local Consumer Review Survey 2017, customer reviews are more important than ever. A full 97% of consumers browsed online reviews for local businesses and 85% trust those reviews just as much as a personal recommendation.

A powerful testimonial video speaks volumes about your brand. You benefit from combining the power of word-of-mouth advertising with a marketable, brandable format. Learn how to create a successful testimonial video that draws prospects to your business.

Source Real Customers

The last thing you want to do is give the impression that you’ve hired talent to “play” satisfied customers in your video. It’s not authentic and immediately discredits any attempts to discuss your brand candidly. Find real customers that your brand has helped solve common problems. A good, quick and cost-effective way to do this is to send a survey to current customers via mail, email or social media.

Lead with Your Brand’s Benefits

Before your video showcases testimonials, establish why viewers should keep watching your video. What are the benefits to using your product or service? How can your business help solve a problem? Are there credible statistics that support why your product or service is needed? Persuade your viewers to continue watching to learn more about your brand’s real-world impact.

Use a Questionnaire

Maintain consistency when interviewing customers by using a questionnaire. You can always edit your video to highlight specific responses later, but an established list of open-ended questions will ensure the process is smooth. Think about the most important information you want to convey before creating your questionnaire. Possible questions may include:

  • What made you choose XYZ Company?
  • What problems or pain points were you seeking a solution for before contacting XYZ Company?
  • How did XYZ Company deliver results?
  • Why would you recommend XYZ Company to friends and family?
  • What stands out about your experience with XYZ Company?

Close with a Call to Action

Now that you’ve invested planning and resources into the creation of a stellar testimonial video, it’s important to include a call to action at the end. After all, what were the desired results of your efforts? Do you want customers to call you, schedule an appointment online or walk in for a consultation? Now isn’t the time to be shy. Let them know their next steps and how to complete them.

The Takeaway

A powerful testimonial video speaks to customers on a personal level by showcasing the results of real, human interaction with your brand. Satisfied customers transform into brand ambassadors on camera when they provide a personal account of their experience. Incorporate these simple tips into your production process to improve results.


Posted in: Getting Ideas, Video Production Process

As a real estate agent, your biggest hurdle is communicating the benefits of a specific home to a specific person or family. No matter how crafty your sales description or your listing details, you cannot get them to really experience the feel of a home through words alone. Video, though, can provide that all important connection your customers and clients need.

What Shots Matter?

When creating shots of a home, imagine what the home buyer is looking for an expecting. The key here is to ensure that the would-be buyer gets a clear view of what living in the home will be like. Walk through the home and give specific focus to the main sellers on the property – details of the architecture, the larger doorways, the spacious kitchen, and the outstanding view. What is going to sell the home?

Setting the Stage

The net step in the process is to create the right atmosphere. Work with your home sellers to tidy up and declutter the space. This is important because the video will pick up on small concerns. Shut the closet doors. Be sure there are no wrinkles on the bedding. Close the toilet seats, and get rid of all of the stuff on the countertops.

Know What You’ll Shoot

It’s important to focus on the interior of the home specifically – this is where people are going to spend their time. And, most videos should provide a solid overview of the whole home. If you plan to avoid some areas, do so with care. It’s important to focus on the right angle for each room, ensuring you are creating a large view of the area. You want the rooms to look spacious.

Moving Through the Video

It’s a good idea to use tripods with slides. Positioning them in front of the doorway to a room and moving the camera forward creates the sense of walking into the room. It creates a fantastic shot. If you are working with a production company to help you with this, plan to create movement shots that are slow and deliberate.

Drone Footage Is a Must

Today, it is just as important to sell the home’s neighborhood and settings. You’ll want to spend some time outdoors capturing the home from a flyover view. This is going to provide you with the best way to set the tone for life for these buyers.

Professional editing is essential. Take the time to choose the right type of video production company for your shoots whenever possible. The equipment and skill will make all of the difference here.


Posted in: Getting Ideas, Making Decisions, Video Production, Video Production Process

Producing an industrial video can be an exciting opportunity to showcase how your operation works. It can be used for training, demonstrations, or even as a tool to help you find ways to improve the way you operate. To make it a success, though, you’ll need to ensure the shooting location, equipment, and overall plan is in place. Most industrial locations are working, high-risk areas that require special attention.

Create a Plan First

Before setting up the shoot, examine the area well. Know how much area you need for equipment. Create a storyboard to guide each of your shoots. It’s important to do this in an industrial setting as one of the first steps. Without doing so, there is no way to ensure that you’ll be able to make what you need to happen – most industrial spaces offer limited room and various pieces of large equipment that’s typically hard to shoot.

Focus on Safety

Talk to the industrial plant manager. Create a solid plan for how to keep every person involved safe, including those that are actually working at the location. As a key part of your shoot, you may be tempted to climb on equipment or use high ceilings. Be careful – there are electrical risks throughout any of these locations that need to be planned for well in advance.

Get Lighting Right

Some of the older industrial locations will have limited available light. Others use a great deal of overhead light streaming in from windows. More modern locations use natural light to reduce costs, but that light can be too bright in some cases. Plan for your lighting well in advance. Whenever possible, do some mockups for lighting specifically. Larger equipment creates big shadows, too, making it a bit more complex.

Make Your Presence Known

Filming in an industrial location takes a lot of practice, but it also gives you lots of opportunities. Pan the shot so that whoever is watching the video has an idea of the layout of the room. Show off all of that space. And, know the audience’s need. Do they need a close-up shot? Or, do they need to see the whole person moving around the area to understand their job? It’s important to know the process within the industrial location – how do things move through space and what’s accomplished, to ensure you can shoot it well.

Take the time necessary to create a professional industrial shoot. Working with a production company helps minimize the most common mistakes in this process. Don’t overlook the importance of ample planning, the right equipment, and a flexible shoot that gives you plenty of options to modify the space or picture to get your desired outcome.


Posted in: Video Production Process, Video Production Tips

It’s time to get your company’s next video produced. You’ve spent a lot of time working on some ideas or you just want the production company to step up and do it all for you. You set up a meeting. You discuss your thoughts and needs. Then, the production company starts talking. What did they say? What does all of this mean?

There are a lot of terms and unique phrases you’ll learn during the video production process. You should know them all so you can play a role in making decisions about your product. But, let’s break down some of those that relate not just to video production but also to video marketing. Are you ready to get started?

Are we filming yet?

It’s a common phrase used by non-production companies. First, there’s no film involved anymore. It is all done using digital video. That’s a good thing because it means it’s more accessible and something we can meld into the right product. When it is time to get the process underway, you’ll hear the phrase “shoot” used. That’s the most common term used to start the recording process.

What is a videographer?

Today, you won’t work with a producer but a videographer. This is a person that operates the camera itself. This professional is one part of the larger production team.

All of that equipment

There’s much of it. Here’s a rundown of a few common terms you’ll hear:

  • Sticks – these are the tripods used to hold up the camera.
  • Sound bites – these are specific phrases or terms we pull in to create the film.
  • B-roll – this term describes additional footage that will go along with what we’re filming at that point to create a finished product.
  • Diffusion – a transparent sheet that helps to reduce the brightness of light.
  • Supers – this term describes the text or graphic that appears during a video presentation.
  • Cutaway shot – this is a shot that breaks away from the continuously filming shot and allows for the inserting of something else before going back to the continuous shot.

What does all of this mean to you, the company looking to have a video produced? Not necessarily much. In most cases, you do not have to play a significant role in the video production process, though your ideas are always gathered to ensure the final result is what you need and want it to be. Today, digital video production focuses on creating a stunning product in the most cost effective manner. Working with the right team helps ensure that you always get the features you want, but knowing a few things about the video shoot, like this terminology, is never a bad thing for your company.


Posted in: Video Production Process

So you’ve decided to take your marketing to the next level through video. Great choice! Video can drive conversions and boost sales in ways that other mediums can’t.

As you can imagine, the price of having an outstanding, specialized video created for your business varies greatly depending on what type of video you need created, how long it will take to produce, and the level of creativity required. Let’s take a look at each factor to help you begin the process of pricing out the perfect video for your needs.

What type of video is it?

There are a variety of video types that serve different purposes. For example, an animation video might add value to your landing page and encourage visitors to submit their name and email address on your website. Or you’ve chosen video instead of text to clearly communicate your brand, business, or idea. Maybe it’s time to showcase your products and services on TV and you need an attention-grabbing video that will send customers to your door. Each video concept has a different price attached to it.

How long will it take to produce?

The more time required to create the perfect video, the higher the price tends to be. That’s because it requires more manpower, more hours, and more effort. If you need someone to shoot a staff member recording a 30-second explainer video for your website, you can expect to pay less than if you’re shooting a TV commercial. If you require a custom animated video that will be several minutes in length, this may be on the higher end of the price spectrum. Always weigh your budget with your needs when selecting the length of your video.

What level of creativity is required?

This may be your first foray into video, or maybe you’re an experienced veteran. Will you provide a script, in the case of a commercial or marketing video? Or do you need to hire out the creative portion too? Do you have a concept of what you want created but need input from the pros? A video that requires a high level or creativity will generally be more expensive than its more basic counterparts.

There is a lot that goes into video creation that you may be unaware of. There’s the equipment like lighting, microphones, recording equipment, software programs, and a myriad of other tools. There’s also the planning that comes before the video is made, and the post-production editing and perfecting that comes afterward.

Discussing your needs and goals with a professional video production company is the best way to determine what type of budget you’ll need and what type of video will work best for you.


Posted in: Video Production Process, Working with a Video Production Company

You’ve developed an app. You are proud of just how cutting edge, useful, and really fun it is. You are confident that people are going to enjoy using it and you’ll get the thousands of downloads you need to make the investment in the app worthwhile. So, why isn’t it moving? As a key part of your promotion for your mobile app, use video. Video is one of the best ways to market any product especially one that takes some getting used to or has a learning curve. In the world of mobile apps, video is essential.

Why Do You Really Need a Video?

Would you rather read about the really cool features of an app or would you like to see them in use? Chances are good you pick up your tablet or smartphone and show people what the app is about when you are talking about it. You most definitely need a video to showcase your app to the world for these reasons.

The benefits of having a video created to showcase what your app is, how to use it, and why use it is essential. Of course, a promotional video is a great tool to help you to sell your app. It provides a clear way for your would-be users to learn more about what the app has to offer. But even those people who have already downloaded your app can benefit from a simple how-to video.

What can a video do for you?

  • Use a video to promote your mobile app. You can use it as a tool for social media. If your promotional video goes viral, downloads of your app will do the same, of course!
  • Create a video that provides information on how to use the app once the user downloads it. It can include actual game play, for example, in a gaming app.
  • A feature driven mobile app can benefit from having the multiple steps or features explained in detail within the app.
  • The app video can also help to show people less obvious features or benefits such as how to share information about the app with their friends.
  • Videos can also help explain the app to your would-be investors. Are you hoping to secure funding for the next project or an expansion? Use video to help you to communicate the value of your app to would-be investors.

If you had to show your friend how to use your mobile app, would you just talk about it, or would you show them how it is done? Video productions do the same thing except you can share this video with anyone whether they are potential users or just those interested in your app. You can share it online through your social media posts and even include links to your video in your company’s newsletter.

There is no doubt that video is one of the most powerful mediums available today. With the help of video, your mobile app can really have the opportunity to do well right from the start.


Posted in: Making Decisions, Video Production, Video Production Process

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