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b2b videos

It’s shared more than any other type of content on social media and receives more engagement than text-only posts. What are we talking about? Video, of course. According to Content Marketing Institute’s 2019 Benchmark report, 64% of B2B brands are doubling down on video production and distribution across channels when compared to the previous year’s results. Why? Because video gets results.

Discover how you can use video across your social media properties to increase awareness, educate and convert leads into loyal customers.

What the F8 is Facebook Doing?

This year’s F8 conference announced some important changes for platforms like Facebook, Instagram and WhatsApp. Zuckerberg and his teams plan to make social media more private in the sense that community and relationships will take center stage. This means brands will be showcased less in news feeds than ever before as group pages and personal connections are given priority.

Facebook Marketplace is also getting more robust as buyers will be able to make purchases directly on the platform and sellers can get paid securely with the potential to increase revenue. Adapt your social media video marketing strategy to take advantage of these important updates.

B2B Animated Video Strategies

Let’s face it: The B2B audience doesn’t quite operate the same way the B2C audience does. That means you’ll need to realign your expectations and get a little more creative before you’ll hit the ROI you’re looking for with social media video. But, many brands are doing video well on social media. Let’s look at a few ways animated video can help your brand engage with businesses and convert followers into clients:

  • Animated GIFs. Bite-sized content that only takes a few seconds to view, GIFs are easy ways to communicate a simple idea or message without an elevator pitch (or large budget).
  • Educating content. Combine valuable information with an entertaining delivery and you’ve got an animated video your audience will enjoy watching and sharing. You can use this type of video to share industry expertise, establish your brand as a thought leader or tackle complex problems your viewer may be facing in their day-to-day business.
  • Animated ads. If your social media strategy includes paid ads, use animated video to make them more eye-catching and engaging than your standard text ad or video pitch.

The Takeaway

If you’re not using every opportunity to entertain and engage current or potential clients on social media, they’re missing the value of your brand. Social media algorithms simply aren’t playing nice with brands that rely on text-only posts, static ads or shared content. Use these animated video ideas to transform your social media marketing strategy into an ROI-boosting endeavour.


Posted in: All Posts, Camera and Editing Services, Video Marketing, Video Production, Video Production Company, Video Production Process, Video Production Tips

Though the financial industry isn’t one that is known for its ability to interact with consumers as other companies do in terms of marketing, there is a place for video here. When creating video for the finance industry – whether it is banking, investing, or insurance, it’s always essential to create a level of trust. Consumers need to trust their investors and lenders at the highest level. However, video can help to create these opportunities.

Why Video Matters to Finance

Over the last few years, we’ve seen a significant change in the way banks and other financial industry players are interacting with their consumers. They’ve moved to provide more of the digital tools consumers desire. That’s a good thing. Yet, one of the worst parts of this is that these tools limit the intimate interactions that the financial industry has with their consumers. In losing this connection, it has become clear that there’s more of a disconnect between the consumer and the lender. In this industry, that connection is critical.

Video provides a way of fixing that. It helps to bring back the “face” of the bank to the consumer. There are many ways that video can create this type of emotional connection again.

Where Video Fits in Finance

Consider these key examples of how video is working to create the desired outcome within the financial industry especially as it becomes more digital.

  • Video is an excellent tool for teaching and advising clients. Some of the largest investment firms are using video conferencing with advisors to connect with investors. Video can help to explain the product, the way the service works, the features, and much more.
  • It’s also an important part of marketing. In most cases, marketing video needs to create that connection with the investor. Connecting with your audience through YouTube stories or social media marketing is critical to reaching the Millennial audience.
  • Video can help to provide consumers with better experiences. For example, let’s say that a consumer needs to file an insurance claim. A video can show them how to do so and what steps the agent is taking. This improves their overall experience, solves a problem, and even makes the process a bit more efficient.
  • Digital banking may even be enhanced with video. When you consider the ways that consumers are moving towards virtual banking, you need the connection video offers.

Video within the finance industry has to be done properly. There are compliance requirements that must be considered. Yet, across the board, the ROI here is high because video is able to give the finance industry back some of the personalization that consumers are seeking from it while still remaining the digital medium they are used to and want to use.


Posted in: All Posts, Video Marketing, Video Production, Video Production Company, Video Production Tips

create good video training

Creating a training program is an essential part of building your business, as it provides your team with important information they need to know. How do you do it? There are a number of different formats that can work for you, depending on the industry and the type of training you are doing. With video training courses, the following are a few examples of how you can create an effective solution for your team.

Live Action Videos

One of the training video formats to consider is live action. This isn’t big thriller, movie-level stuff. Rather, you just need an employee that is comfortable working in front of the camera to provide instruction and information. They should be someone that’s relatable to the person you re onboarding. People like to feel a connection with those they will work with and this type of video can make that effective.

Role Playing Videos

Depending on the type of business you are in, you may benefit from the role-playing training video. This is a great way to show how to handle problems and resolve situations as they arrive. The video has at least two people who interact based on the content you will present. Keep it as realistic as possible to ensure your audience is truly learning what they need to.

Other Options

Depending on the situation, your company may also benefit from a few other types of video training formats. Consider these options:

  • If you want to provide a video and narration over it, a screencast works well. This is an excellent way to provide information without having to demonstrate.
  • Animation can work in some situations, but you don’t want to have your team think that the information you are providing is anything less than valuable. This isn’t the time for humor, but it can show steps in a more complex process.
  • Onsite videos are another option but can be more complex to create. The goal here is to present your audience with the actual location they will be working in and to communicate a clear message to them about the process – a tour, demonstration, or even just a way to familiarize themselves with the location is possible here.

Many times, you’ll need to create more than one training video. Try out a few different formats to determine which one is going to provide your audience with the best possible outcome. It is well worth spending some time getting these videos right. They can serve as a training tool for years.


Posted in: All Posts, Camera and Editing Services, Video Marketing, Video Production, Video Production Process, Video Production Tips

Build perfect Facebook video for businesses

Love it or hate it, Facebook is one of the most valuable tools for marketing your company. Yet, the site is changing. Video consumption on the site continues to be the hot spot. In fact, 100 million hours of video is uploaded to Facebook every day – and 46 percent of marketers use it as a component of their campaigns.

How Do You Create a Video That’s Facebook-ready?

Facebook offers a lot of features to help make it easy for you to upload a video to the platform. It’s a good idea to first map out what you would like to target with your video. Then, consider a few options.

Should You Go Live?

Live video on Facebook is a population option and it can work for marketing purposes. It definitely gets more engagement from your audience. It’s a good way to get your company’s personality in front of the masses and to put a face to the company.

Formal Videos

It may be a bit better, though, to consider other formats that give you an opportunity to create a more professional look. Video that’s live is hard to control and difficult to manage in terms of marketing. While it creates engagement, it relies on a lot of factors going just right all at the same time.

Instead, consider using other videos, including those created in advance, to promote your company:

  • Educational videos are fantastic because people love watching them. If you have a topic you want others to learn about, these videos are the best for creating brand influence and building your perception as an industry leader.
  • Company-based videos are those that tell your business’s story. They communicate the brand through statements, promotional material, and through real people. That is, when you want to create your brand, start with a company story video.
  • Explain something. Facebook explainer videos do well because they are communicating a very specific message to a targeted audience. Explainer videos are excellent tools for teaching your target audience about your company.

Making It a Success

Hiring a video production company to help you craft your ideal Facebook business video is your first step. Then, you want to create a script for it that communicates a specific message for this particular video. Keep it short – usually under two minutes – to get people interested.

You’ll want to work closely with your team to create an interesting, or even strange video, as that’s what is going to help to get your video into the hands of your target audience. Give them quality information every time.


Posted in: Online Videos, Video Production, Video Production Company, Video Production Tips, Working with a Video Production Company

Most marketers and companies know that it is essential to have video as a core component of your campaigns. It is an important part of building your business’s brand and encouraging visitors to get to know your products and services. Yet, before you can create that video, you need to answer one question in detail. Who is your target audience?

It’s Not as Simple as You Think

It’s important not to assume who your target audience is and, instead, to create a plan for reaching them based on data you’ve gathered. Many companies conduct full market research, investing significantly into determining who their most likely customers are. This is a good step to take, especially for large scale campaigns. However, for your video production, it helps to flesh out a few key questions.

Determine Who You Wish to Reach

How do you determine who your target audience is, then? It’s important to start with understanding who is most likely to buy your product or service. Consider all demographics as well as any other details that are important to your brand. From there, consider the following.

Ensure Your Brand Values Come Through

Your video needs to be able to communicate your brand value. Once you know who your audience is, you can build your brand to meet their needs and goals. Most often, you want to ensure your brand’s identity comes through within your videos as that’s what is going to convince others to buy from you.

Solve Their Problems

With your audience in mind, you can then begin to solve their problems. This is an important step in building the script for your video. What do you want to solve for your viewer? The video needs to address their concerns to keep your audience interested.

Create Content That Fits Their Needs

One of the most important things you can do is to build video that fits your customers specifically. For example, most have a specific goal in coming to your company. Are you reaching them with topics that are valuable to them? Is your content authentic and unique, something they have not heard before? Then, be sure to create videos that relate to your audience, such as being shorter.

When you invest the time into creating content that fits your audience like this, you know your video is going to be valuable to them. If you don’t know your target audience and target them properly, you’re limiting your success.


Posted in: Getting Ideas, Making Decisions, Video Marketing, Video Production, Video Production Company, Video Production Tips

When making videos to promote your business, there are plenty of things you need to do from ensuring proper lighting to creating a strong story. Yet, there are also a few must-avoid situations. You don’t want to make these faux pas to limit the success of your videos. Here’s a look at the biggest mistakes to avoid.

#1: Avoid the green screen

Let’s be honest here. The green screen is necessary in some cases, but if you can find a set instead, that’s the route to take. Green screens are too time-consuming and don’t offer the best results.

#2: Don’t have music fade at the end of the video

It’s great when a backing track stops at the same time as your video, but the mistake to avoid is the fading out of that music at the end of the video. Bring the music and the video to the same stop.

#3: Jump cuts do not always work

Many people use jump cuts, and in many cases, they can be ideal. However, it does not have to be the only option. Instead, put some thought into your shots before you shoot to help you avoid this editing problem.

#4: Too little time

When you are working with a video production company, you need to ensure there is plenty of time available for the entire shoot. That includes a good amount of time for setup, lighting, and prepping your team. Don’t put too little time into this type of background work.

#5: Good enough during the shoot isn’t okay

It’s common to put too much demand on the editing process. You don’t want to have to fix a great deal during the post-shoot. Instead, you want to get it as close to right during your video shooting.

#6: Too much acting

Avoid putting the pressure on your talent to act. You want them to really be able to convey a specific emotion and to create a very real level of feeling. The best way to do this is to use people who really do get the company.

#7: Not picking the right location for the time of day

It’s easy to make this mistake when you have a business schedule, but it will cost you. You want to consider things like lighting well in advance to avoid the complications later.

#8: Not hiring a pro

You can do some of the lighting, setup, and production yourself, but you’ll save time and money by hiring a pro.

Are you making these critical mistakes? Avoiding them allows you to have a better finished product.


Posted in: After Your Video is Created, All Posts, Audience, Choosing Actors, Making Decisions, Video Production Company, Video Production Tips, Working with a Video Production Company

Perdonalized videos

As a business owner, you know your company is unique. It stands out and does something the competition does not. How do your customers know this? Many times, they may know about your products or service, but the lump them together with every other company offering what they think is the same. One way to break away from this is to create personalized video content. This content can be exactly what you need to really give your brand a new look and to get more attention from your would-be customers.

We’re Moving Towards Automation

One of the key reasons we need some type of personalization within our video content is because we are moving so far away from the typical sales model it is necessary. For example, many businesses have spent a great deal on automation of their customer service steps. The customer interacts fewer times than ever before with your sales team or with any employee of your company. While digitizing your business is necessary, you still need a way to create a bond and a relationship with your customer. Personalized video can create that.

 

You Stand Out

Another key reason to invest in personalization of your video content is that it allows your company to stand out among the competition. For example, each video is a unique experience, not just a sales message or a basic video. It has real characters within it that create a fantastic level of interest. And, as a result, your customers engage with you and with your brand. Personalized content can help you to make the impression you need to on your customers.

 

Building Relationships

Brands today have to move away from the focus on the sale. Just getting that single sale is not enough to bring in your customer again. Rather, you need to work on creating an experience for the would-be buyer and even beginning to create a relationship with that buyer before you actually sell to them. This is what brings them in and helps your brand to stand out. Personalized video content can help make that possible.

The key focus here needs to be on creating content that represents your brand and company but that also creates some level of engagement or interest for your customer. You want to connect with your audience on a personal level so they recognize your company. When you create this type of bond using content that’s personalized to them, you may see more brand recognition, more shares on social media, and more sales in the long term. What can you do to make your personalized video content stand out?


Posted in: Audience, Making Decisions, Online Videos, Video Production, Video Production Company, Video Production Tips

When you’re on social media or browsing YouTube, what catches your eye about a video? Is it the thumbnail, design elements or the fact that the title seems to be speaking directly to you? Most likely, it’s a little bit of all three.

You see, successful business videos share three key elements: audience, aesthetics and appeal. Do your videos have what it takes to be successful? Let’s find out.

Target the Right Audience

There is truth in the saying “You can’t please everyone all the time” because, in fact, you’re not supposed to. This is particularly important for businesses trying to reach customers with video. Before hitting the power button on your camera, you need to think deeply about who you’re making the video for and what would want out of it.

What pain points can you address? Which emotions are the most powerful? In what ways will your video be useful and memorable?

Stay True to Your Brand

While it’s important to think a little outside of the box when planning brand videos, it’s equally important to help viewers instantly attribute a video to your company. Visual elements, such as logos or script, within a video should be carefully chosen and consistent with your company’s branding that would otherwise be found on a business card, emblem or product. For example, Coca-Cola keeps the content in this video on-brand by tying the product colors into the animation.

Give Your Title and Thumbnail Some Pizzazz

If you’ve ever gone to an open house, you know it’s easy to be reeled in with pristine landscaping, the smell of cookies baking in the oven and furniture that looks like it was just delivered that day. Much like the appeal of a staged home, video titles and thumbnails work for your brand to grab attention and entice casual viewers to click.

Choose titles that are funny (but appropriate), clear about your message and on-brand. With the magic of video editing and design, add elements to your thumbnail that help it stand out from the pack and capture attention.

Is Your Brand the Next Big Thing?

Brands that have made their way to the top can often credit a great video or two to their rise in global recognition. Perfect examples include Canadian Tires’ 2016 ad campaign ‘Wheels’ and Always’ #LikeaGirl campaign. These videos connect with the viewer, evoke emotion and are beautifully produced. Now that the secret’s out, how will you use video to make your brand the next big thing?


Posted in: All Posts, Audience, Interactive Videos, Video Marketing, Video Production, Video Production Company, Video Production Process, Video Production Tips, Working with a Video Production Company

Animated videos could be one of the best investments you make in your business’s marketing efforts. How can something that seems silly or even childish work? Today’s animated videos go much further than this and can easily be one of the best ways to see a significant ROI on your marketing efforts.

Why Animation Works

There are many reasons to create videos for your business, but what does animation itself create and provide? This could be one of the best ways to get interested in your company. Here are a few reasons why.

It’s Entertaining Content

Consumers are readily accustomed to traditional marketing videos. They gloss over them. Yet, animation is far more entertaining. It brings a smile to their faces and, even if it is not funny, it is still more enjoyable to watch than a typical commercial.

It’s Shared More

Animated videos may also help you to get a few more shares on social media than you have in the past. These types of videos spark interest – people want to know what the story is about or why is going to happen. As a result, they are more likely to be shared on social media – one of the most important places for marketing success today.

It Works to Explain Complex Topics with Ease

Another of the key benefits that animation brings to the table is its ability to take complex and sometimes boring topics to make it easier to understand and use. The benefit here is that it gives you a format to use to communicate just about any type of message in a more streamlined and effective manner. Your audience is more likely to enjoy it, even.

Animation is a fantastic tool for any type of business marketing. When you want your video to really stand out and get the attention of those you are targeting, consider switching this up by using animation instead of your traditional marketing video. It could be just the uniqueness you need.


Posted in: 3D animation, All Posts, Audience, Online Videos, Video Marketing, Video Production, Video Production Company, Video Production Process, Video Production Tips

An explainer video is just what its name sounds like – a tool to help you explain something to your audience. They are a fantastic way to get people interested in what you have to offer. However, there are various styles available. Choosing the right model is important since you want to be able to reach the right audience in the best manner possible. Consider a few examples to get started.

The Live Action Explainer Video

Perhaps the most common form is this. A person is in the video explaining the information to the viewer. Live action is usually based on a full script. It breaks down a great deal of information and creates a personable approach to explainer videos. When people see real people – those they can identify with – they are able to engage in the topic a bit more. You can choose a live version or just record an individual. Live is most certainly more engaging if you can catch your audience at the right time.

The Stock Footage Explainer Video

You don’t always have to use people or even have to include a film-like experience. In some cases, companies choose to use shots of stock film edited together. This is the most cost-effective option (depending on what you decide to include). It does not offer the same level of engagement and can be seen more like an advertisement if not done well. However, with the use of drones and new media, it is an option for many.

Animation Explainer Videos

Both 3D and 2D explainer videos can be done in animation. While you may instantly think that animation is all about cartoons, it doesn’t have to be child-like at all. In many cases, it can be quite professional. What it does well, is break down complex topics into easier to understand bits. It can also be an excellent way to make your boring content a bit more engaging to your audience as a whole.

What to Consider Before Making a Decision

To choose which of these, or other, forms of explainer videos is right for you, it helps to break down your goals and your audience. In most cases, you’ll want to choose something well within your budget. At the same time, you need to consider what your audience is most likely to connect with. Work with a video production company who can offer more insight to you on how well any model works for your needs.


Posted in: 3D animation, Audience, Getting Ideas, Online Video Ads, Online Videos, Video Marketing, Video Production, Video Production Tips

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