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Customer retention is critical to the long term health of every business. Maintaining a stable customer base increases revenue and decreases costs. Incorporating video into your customer retention plan is one strategy that has proven benefits for both you and your customers.

Economics of Losing Customers

According to one study, repeat, loyal customers make up roughly 70% of all revenue for the average business. Furthermore, the cost of retaining a customer is usually roughly 1/5th the cost of obtaining a new customer. That is a remarkably good value to cost ratio.

What Makes You Lose Customers?

The main reason that businesses lose customers is because a customer has a bad interaction with that business. This could be a bad interaction with your staff, but more likely it is a bad interaction with your product.

Bad interactions don’t just happen because a product is poorly designed or has some kind of flaw. Many bad interactions occur because customers simply don’t fully understand how to best use the product for maximum value. Thus, it is critical that any customer retention plan involves customer outreach that helps customers get the most value from their product.

How to Incorporate Video into Customer Retention

Videos offer a simple and engaging way to show customers how to get the maximum value from your product. The best videos for supporting customer retention focus on the “hidden value” in your product. For example, you can make a video that shows how to use your product in an a way that most customers might not think to use it. This adds new life to your product. Similarly, a video that shows precisely how your customer can save money using your product and details exactly how big those savings are, will increase the perceived value of your product. Both approaches create a positive interaction and increase the likelihood of retaining a customer.

Long Term Benefits of Customer Loyalty

Customer loyalty has cascading benefits. Many people are likely to switch brands when they see others leaving that brand. Similarly, when people are remaining loyal to your brand, you benefit from word of mouth advertising and may find your customer base expanding. This means that your videos aren’t just influencing the customer that watched them. They also have influence on customers and potential customers who didn’t, increasing the value of this tool on your revenue.


Posted in: Online Videos, Video Marketing, Video Production Tips

YouTube is currently one of the biggest social media sites in the world. Over a billion hours of video are watched every single day by millions of viewers. If you are capable of making compelling videos that interestingly feature your brand, it is the ideal site for building a following.

The challenge to building that following is that YouTube marketing differs rather sharply from most other forms of marketing. Both technical considerations and marketing strategy require unique approaches. The following tips will help your brand take full advantage of YouTube marketing.

Create a Compelling Custom Video Thumbnail

One of the main keys to getting views is creating a custom video thumbnail that attracts the interest of potential viewers. With over 5 billion videos on the platform, there is almost no topic that hasn’t been covered by multiple videos. Thus, you need a way to differentiate your video from the dozens, or maybe hundreds, of similar videos.

Data shows that almost 90% of the most successful videos on YouTube have a custom video thumbnail and that a compelling video thumbnail can increase engagement by up to 154%. Many viewers make the final decision of what video to watch almost entirely based on the thumbnail. Exactly what you should include in the thumbnail will depend on your video. In general, however, the best thumbnails have bright colors, high contrast, facial close-ups, capture the essence of the video in a single image, and are at a 16:9 aspect ratio.

Use Brief Intros

The average person watching YouTube has an attention span that is under 10 seconds. That means you need an intro that captures their attention and then quickly shifts to the main video. The most successful YouTubers use something short, snappy, and fun. Your intro should set the mood and be consistent with your brand. Once your YouTube channel has become successful, you can occasionally stretch your intro into something longer, but this should be done sparingly and only when it adds value to a particular video.

Make the End of Video Experience Powerful

The end of video experience shares a lot of similarities with the intro. You want it to be consistent with your brand and you want it to be a powerful experience that captures the attention of the audience. However, the purpose of capturing the audiences attention is different in the end of video experience. You aren’t trying to get the viewer to watch a video, but rather you are trying to either generate sales or create customer loyalty.

The end screen should do four things: promote other on-brand videos, encourage users to subscribe, create a memorable conclusion, and direct users to non-YouTube websites associated with your brand. You have a little more time to work with than you did for the intro, but you should still avoid making your end of video overly long. About 20 – 25 seconds is roughly the longest it should be.

Use Video Embedding

You can embed videos almost anywhere. Some of the best places are on your website, in your e-mail signature, on your blog, or on your website. By embedding videos you increase views and viewing time, which results in better rankings on both YouTube and Google searches.

Get the Most Benefit From Your Great Videos

Just like with other types of marketing, great content is essential to customer engagement, but only when supported by effective marketing techniques. For YouTube marketing, your great videos will only be viewed if users can find your links and you can convince them to click those links. By engaging in smart YouTube marketing techniques, you will build an audience and increase customer loyalty, which should result in videos that are recommended by the YouTube search engine.


Posted in: Online Videos, Video Marketing, Video Production Tips

Choosing the best length for your video isn’t always easy to do. You may have a lot to say, or you may be wondering what you will say to fill up open space. But, the good news is you don’t need to create a long video. Attention spans today are significantly less than they used to be, meaning you may find it hard to keep your videos short enough to hold the attention of your viewers.

A Few Guidelines to Consider

When choosing video length, remember less is more. Say what’s important first because your viewers will move on fast. And, you want to do something to capture their attention longer if you need a longer video.

Most business videos are about two minutes in length. That isn’t a lot of time to say what you need to, but on a mobile device, a persons scrolling through their social media page is only going to commit to this amount of time to give you. Short videos rule in this type of scenario.

Have More to Say?

What if you want to give a demonstration or provide a video with significant content to it? That’s something you can do, too. When a topic is of value or is entertaining to your audience, creating a longer video, one up to an hour in length, is necessary. To pull it off, create an introduction video that’s shorter. Individuals who want to stay tuned in will do so.

Long form content like this works well for demos, for example. But, you want to first prep your viewers for it. Use a short video on social media to grab their attention and lead them to the long content.

Explainer videos are also benefited from this type of setup. Webinars and product videos fit this mold, too. But, your goal should always be to get people to the next level – to your website where they can take some action to benefit your company. For this reason, invest wisely here in how you market this content.

Getting your video length right also depends on your audience. If your audience is likely to tune in longer, create longer videos. Sometimes, a bit of trial and error is necessary to get the right form and length for your audience’s needs.


Posted in: After Your Video is Created, Making Decisions, Video Production, Video Production Tips

You’ve probably seen the stats – people are watching over a billion hours of online video per day, etc etc etc. Face it, online video content is ubiquitous. Viewers are able to watch nearly anything on any device, and they are.

Whether you operate an online e-commerce site, or traditional brick and mortar shop, if you are not getting your products and services in front of your customers via video, you can bet your proverbial last dollar that your competitors are doing just that.

Ten Ways Your Company Can Benefit Through The Use Of Video

Level The Advertising Playing Field – Online video marketing is cheaper and can reach just as many potential customers, even more than traditional advertising outlets. Budget constraints no longer limit the advertising reach of the “little guys”.

Video Can Get Your Brand And Message In Front Of Customers, You Didn’t Even Know Were There – Video is a format that is easily shareable between friends and is a huge part of part of social media.

  • More than 500 years’ worth of YouTube videos is watched daily on Facebook.
  • More than 700 YouTube videos are shared on Twitter every minute.

Video Can Hold Your Customers’ Attention While It Entertains, Educates, and Inspires

  • More than 60 percent of consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase.
  • A video is a great storyteller that can keep consumers glued to your site. A well-produced video can also move your customers to laugh, cry, get mad, learn, or take action, all while keeping your products and services front and center.

Video affords an opportunity to interact with and respond to your customers in real time through comments and replies.

Video Has An Eternal Online Shelf Life – This makes its production extremely cost-effective over time. This precisely why you should focus your production efforts on creating evergreen content.

“Buy Now” Is A Click Away With Video – With traditional advertising, although customers might be motivated to make a purchase, additional steps must be taken in order to close the sale. With video marketing, once inspired, the simple act of clicking a button is all it takes to seal the deal.

Video Goes Everywhere, Anytime – As mentioned previously, consumers are consuming massive amounts of video content through mobile devices. Video puts your brand and message in front of your customers everywhere, accessible at a time of their choosing.

Video allows your customers to become your best sales force through sharing and testimonials that jump off the screen.

Video allows you to showcase your products and services more creatively while adding a voice and personality that come through with ordinary text advertising.

Video Is Easily Measurable – With analytics, it is possible to get near-instant feedback as to the effectiveness of ad campaigns.

In the world of business today, video promotion for your company’s brand is as obligatory as paying taxes. Take your business to the next level. Call us today Toll-free at 1-888-294-9393, or contact us online. Get your fast and free video production proposal from Kicker Video, NOW!


Posted in: Video Production Tips

You have a lot to communicate in your next blog or directly to your customers. It seems like a good idea to write a nice article or blog about it. They’ll read it because it is valuable to them. But, sometimes, what you have to write is too long, too complex, or simply too much information to include in a small space. And, the small attention span of today’s internet user also limits your ability to communicate all you need to through a written piece.

There are times when video is simply better. Video allows you to provide a far more thorough amount of information in a shorter about of time. You can communicate in a more effective manner, too. For this reason, it is often best to put some messages into video rather than trying to type out that message to the group. Your key to when to do this depends on a variety of factors.

When to Use Video

There are a few key situations in which video is simply the better method for communicating information. Here are some examples.

The Long Email

An email more than about 300 words is too much for your readers to take in. They will not get to that mid section but will read the first and last portions. And, there is no doubt that creating an effective, attention grabbing email is not easy.

Video offers a solution. With just three minutes of length, you can get in the content and message you need to. People respond better to it as well.

Onboarding or Set Ups

There are some situations where you may need to communicate steps. You want to provide your readers with information on how to do something. In these cases, it is critical to communicate with screenshots as well as with words. Video helps to make this possible.

Confidential Information

There are some situations where what you need to share has to be communicated in a safe manner. Creating a paper trail may not be ideal. A securely hosted video platform, on the other hand, can be the ideal solution.

Adding Feeling and Emotion

Sometimes, words can only go so far to communicate a message. Video allows for emotion, human connection, and engagement to come through more effectively. When you want to explain something, show something, or demonstrate something, video creates a better result.

Video should be a key component of any business arsenal of communication. Are you using it enough to communicate in the best manner possible?


Posted in: Video Production Tips

The call to action (CTA) of your videos is nothing to overlook. It ultimately takes your viewer from a bystander to taking action in your product or service. The goal of any CTA is to get a person to make a purchase or contact you. But, how you do it matters.

There Are Numerous Types

Define what your goal is before choosing a type of call to action. For example, do you want the customer to buy something right now? Do you want the customer to go to your website? Call you? Once you gather this insight, consider your audience. What have they done to this point in the purchase process? Are they ready for a true “buy it now” call to action?

Examples of Video CTAs

In a video – whether it is an explainer video or a testimonial (or anything else), you have a variety of ways to ask the customer for their information. Sometimes, a simple statement of “call us for more information” is all that is necessary. However, it pays to get creative, too.

  • Offer a free trial. Perhaps your customers can sample what you have to offer.
  • Consider a contest. Introduce it and then use an “Enter to Win” CTA to get their attention.
  • Ask a question fitting to the content of your video. For example, you may want to try to start a conversation. Use a hashtag to track answers. Then, encourage customers to “Join the Conversation.”
  • Fill out a short form – this is a common CTA for videos, but it is important to direct them to where to find the form if it is not on the same page. The key to forming success is to offer a benefit to providing their information – a free trial, free information, free information package, etc.

Most importantly, make it authentic. You want to ensure the customer knows there is some type of value in connecting with you and communicating with you when it comes to sending you their information.


Posted in: Video Production Tips

When was the last time you needed instructions on how to put a piece of furniture together? Did you rely on the unhelpful insert that came in the box, or did you head over to YouTube to see if anyone else ran into the same problems? If you’re like most people, you use video to answer complex questions in a few short minutes.

Current and prospective customers within the financial industry are no different. The average customer wants simple, straightforward information about important financial services and news that can be delivered on any device. Video brings this perfect balance of convenience and value to financial customers daily.

Types of Financial Industry Videos

There are multiple ways video can benefit businesses in the financial industry whether your company is offers banking services, brokerage services, or personal financial advice.

New Services

Adding a new service to your business? Breaking into a new market? An announcement video is a quick, friendly way to let your audience know what you’re doing and how it will benefit them in the long run. An announcement video is also a great opportunity to explain existing services and elevate your authority as a financial brand.

Explainer Videos

Want to give your clients a basic overview of registered retirement savings plans? Plan to offer helpful information about tax-free savings accounts? Saving for short and long-term needs as well as retirement is one of the most important things your clients can do with their money. Unfortunately, the average client doesn’t understand how it all works. That’s where video content comes in. Create an explainer video to provide meaningful information in a convenient, easily understood format.

Marketing & Advertising

Recently open your firm and need to get the word out? Are customers in love with your services and you want to tell the world? Buying airtime on television or radio can drive marketing costs through the roof, but a simple advertising video can work for you on the web 24/7.

Why Use Video in the Financial Industry?

In addition to informing customers about important financial services and products, video can be used to boost a company’s visibility in the marketplace and achieve brand awareness with a target audience. A video is also the most frequently shared and engaging content format on the internet, which means your investment in video content creation can provide new leads and a higher return on investment.


Posted in: Video Production Tips

Business events – from luncheons with your team to large conferences – are a way to share information. Providing video that does this is essential. Imagine going to a company-wide conference only to have speakers on hand to lecture for hours on end. It is boring and hard to retain information even when the content is interesting to you. But, explainer videos can help you take information and create it in such a way as it gets a clear message out to your attendees.

How to Use Explainer Videos at Your Events

Nearly any type of business function can benefit from the introduction of explainer videos. These videos take the material and break it down to make it easy to understand. You can expect this type of content to provide education, insight, key topics, or details.

At a conference, you will want to choose numerous videos like this. It should be content that helps get your message out with the right sound and composition to grab and hold the attention of your viewers. If, on the other hand, you are hosting a smaller event, such as a board meeting or an investor summit, you will want to use more formal explainer videos. In this format, they should work more effectively than a simple PowerPoint.

You can also use explainer videos for other needs. For example, create one to help teach your employees how to handle various scenarios they come across while working with your customers. You can use them to communicate your company’s message in a fundraising video. Use them as a way to communicate directly with your customers, too, such as explaining your product or service.

Making Them Successful

In order to get the most out of your explainer videos, really work to develop the content of them. You will need to have the right type of message, but you also need the details to be just right. This should include music, lighting, and composition. It also is important to develop a well thought out script, one capable of answering all of their questions before they ask.

Finally, pull off your video with care. To do this, focus on ensuring your viewers have a great view. Be sure you have the proper equipment to showcase your video in the best format. And, consider creating several videos for larger events.


Posted in: Video Production Tips

You’re investing in a new video for your brand or company. Your ultimate goal is to ensure you get the most out of this investment as possible. Video can do many things for your company, but what is essential is to get the details right. Numerous factors can help your video stand out from the competition. However, there are three specific things that contribute the most to how well your video does.

#1: Create an Intriguing Story

To make any video truly memorable, allow it to tell a story – a great story. If you lack a story, no amount of other gimmicks or details will capture your attention. Of course, this can be the most difficult component of the process, too. You need a story that’s interesting, unique, and memorable.

#2: Design with Lighting Perfection

Lighting is more than just ensuring the space can be seen. It is also about creating a display capable of capturing the mood, feel, and overall atmosphere of the video. Getting the lighting, as well as the video’s composition right, can make or break it. Working with a professional can help soothe this concern significantly.

#3: Ensure the Sound Reflects the Video’s Goal

The sound within your video is more than spoken words. It is the music, the background, and the movements of each person in the video as well. If you lack sound, or you have too much or too little of it, you lack the type of emotion-grabbing, drama-for-attention design you want and need. Investing in sound is essential, but you also need to get the right type of sound based on the composition, goal, and the overall medium you plan to use the video in.

These are complex components to any type of video creation. This is what makes working with a video production company so important. But, even if you create a video yourself, if you focus on getting these three areas right, you will see your video perform well.


Posted in: Video Production Tips

As a nation, we love our desserts, and we love desserts done well. The bakery business is booming, and more cupcakeries, cookie shops, and bagel shops seem to crop up every month. While the surge in popularity of gourmet desserts is at an all-time high, so is the competition among bakeries.

Video marketing is an excellent way to ensure that your bakery stands out from the crowd. Here are a few tips to guide you in creating videos that do your goodies justice.

How-To Videos

Sure, it seems counter-intuitive; after all, one of the ways you bring value to your customers is by providing them with a culinary experience that they can’t get anywhere else, especially not at their home.

However, how-to videos are actually an effective way to bring in business for a few of different reasons. First of all, they offer transparency. At a time when there is more skepticism and concern than ever regarding how food is prepared, a video that shows customers how to make their favorite goodies gives them confidence that they’re getting high-quality baked goods at your bakery. Second, it builds value by demonstrating the time and care that goes into crafting your baked goods. Finally, videos are easily shareable across social media, and they’re a fantastic way to gain greater visibility.

Just make sure you wear a branded apron or incorporate your logo into the video so viewers know where the video is coming from!

Open Up for Community

Taking an active role in the community is an effective way to increase brand awareness and bring more customers in. Let a local Scouts troop, hobby club, or service club use your store for meetings, or host events that are open to the public. Get more mileage out of the event by shooting a video that educates viewers about the club or event while showcasing your store and baked goods. This lends itself well to both promotional videos as well as video testimonials, both of which are parts of an effective video marketing strategy.

Get the Imagination Working

Bakeries have a great advantage above other types of businesses because once someone walks in the door, they’re almost guaranteed to buy something; no one walks into a bakery to simply “browse.” The sights, sounds and smells of your bakery are all effective tools for selling your goods.

With some creativity, your videos can convey the same experience that your customers enjoy when they walk through your door. Proper use of lighting to highlight your baked goods is a must; don’t attempt to use your house lights, as this will make everything look discolored and unappetizing. Use colorful language to describe the wonderful aromas of your bakery, and let viewers see your kitchen in action.

Video marketing is a great way to appeal to the senses and educate viewers about what you have to offer. Reach out to us today to get started with your o


Posted in: Video Production Tips

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