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Choosing the best length for your video isn’t always easy to do. You may have a lot to say, or you may be wondering what you will say to fill up open space. But, the good news is you don’t need to create a long video. Attention spans today are significantly less than they used to be, meaning you may find it hard to keep your videos short enough to hold the attention of your viewers.

A Few Guidelines to Consider

When choosing video length, remember less is more. Say what’s important first because your viewers will move on fast. And, you want to do something to capture their attention longer if you need a longer video.

Most business videos are about two minutes in length. That isn’t a lot of time to say what you need to, but on a mobile device, a persons scrolling through their social media page is only going to commit to this amount of time to give you. Short videos rule in this type of scenario.

Have More to Say?

What if you want to give a demonstration or provide a video with significant content to it? That’s something you can do, too. When a topic is of value or is entertaining to your audience, creating a longer video, one up to an hour in length, is necessary. To pull it off, create an introduction video that’s shorter. Individuals who want to stay tuned in will do so.

Long form content like this works well for demos, for example. But, you want to first prep your viewers for it. Use a short video on social media to grab their attention and lead them to the long content.

Explainer videos are also benefited from this type of setup. Webinars and product videos fit this mold, too. But, your goal should always be to get people to the next level – to your website where they can take some action to benefit your company. For this reason, invest wisely here in how you market this content.

Getting your video length right also depends on your audience. If your audience is likely to tune in longer, create longer videos. Sometimes, a bit of trial and error is necessary to get the right form and length for your audience’s needs.


Posted in: After Your Video is Created, Making Decisions, Video Production, Video Production Tips

You’ve probably seen the stats – people are watching over a billion hours of online video per day, etc etc etc. Face it, online video content is ubiquitous. Viewers are able to watch nearly anything on any device, and they are.

Whether you operate an online e-commerce site, or traditional brick and mortar shop, if you are not getting your products and services in front of your customers via video, you can bet your proverbial last dollar that your competitors are doing just that.

Ten Ways Your Company Can Benefit Through The Use Of Video

Level The Advertising Playing Field – Online video marketing is cheaper and can reach just as many potential customers, even more than traditional advertising outlets. Budget constraints no longer limit the advertising reach of the “little guys”.

Video Can Get Your Brand And Message In Front Of Customers, You Didn’t Even Know Were There – Video is a format that is easily shareable between friends and is a huge part of part of social media.

  • More than 500 years’ worth of YouTube videos is watched daily on Facebook.
  • More than 700 YouTube videos are shared on Twitter every minute.

Video Can Hold Your Customers’ Attention While It Entertains, Educates, and Inspires

  • More than 60 percent of consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase.
  • A video is a great storyteller that can keep consumers glued to your site. A well-produced video can also move your customers to laugh, cry, get mad, learn, or take action, all while keeping your products and services front and center.

Video affords an opportunity to interact with and respond to your customers in real time through comments and replies.

Video Has An Eternal Online Shelf Life – This makes its production extremely cost-effective over time. This precisely why you should focus your production efforts on creating evergreen content.

“Buy Now” Is A Click Away With Video – With traditional advertising, although customers might be motivated to make a purchase, additional steps must be taken in order to close the sale. With video marketing, once inspired, the simple act of clicking a button is all it takes to seal the deal.

Video Goes Everywhere, Anytime – As mentioned previously, consumers are consuming massive amounts of video content through mobile devices. Video puts your brand and message in front of your customers everywhere, accessible at a time of their choosing.

Video allows your customers to become your best sales force through sharing and testimonials that jump off the screen.

Video allows you to showcase your products and services more creatively while adding a voice and personality that come through with ordinary text advertising.

Video Is Easily Measurable – With analytics, it is possible to get near-instant feedback as to the effectiveness of ad campaigns.

In the world of business today, video promotion for your company’s brand is as obligatory as paying taxes. Take your business to the next level. Call us today Toll-free at 1-888-294-9393, or contact us online. Get your fast and free video production proposal from Kicker Video, NOW!


Posted in: Video Production Tips

You have a lot to communicate in your next blog or directly to your customers. It seems like a good idea to write a nice article or blog about it. They’ll read it because it is valuable to them. But, sometimes, what you have to write is too long, too complex, or simply too much information to include in a small space. And, the small attention span of today’s internet user also limits your ability to communicate all you need to through a written piece.

There are times when video is simply better. Video allows you to provide a far more thorough amount of information in a shorter about of time. You can communicate in a more effective manner, too. For this reason, it is often best to put some messages into video rather than trying to type out that message to the group. Your key to when to do this depends on a variety of factors.

When to Use Video

There are a few key situations in which video is simply the better method for communicating information. Here are some examples.

The Long Email

An email more than about 300 words is too much for your readers to take in. They will not get to that mid section but will read the first and last portions. And, there is no doubt that creating an effective, attention grabbing email is not easy.

Video offers a solution. With just three minutes of length, you can get in the content and message you need to. People respond better to it as well.

Onboarding or Set Ups

There are some situations where you may need to communicate steps. You want to provide your readers with information on how to do something. In these cases, it is critical to communicate with screenshots as well as with words. Video helps to make this possible.

Confidential Information

There are some situations where what you need to share has to be communicated in a safe manner. Creating a paper trail may not be ideal. A securely hosted video platform, on the other hand, can be the ideal solution.

Adding Feeling and Emotion

Sometimes, words can only go so far to communicate a message. Video allows for emotion, human connection, and engagement to come through more effectively. When you want to explain something, show something, or demonstrate something, video creates a better result.

Video should be a key component of any business arsenal of communication. Are you using it enough to communicate in the best manner possible?


Posted in: Video Production Tips

The call to action (CTA) of your videos is nothing to overlook. It ultimately takes your viewer from a bystander to taking action in your product or service. The goal of any CTA is to get a person to make a purchase or contact you. But, how you do it matters.

There Are Numerous Types

Define what your goal is before choosing a type of call to action. For example, do you want the customer to buy something right now? Do you want the customer to go to your website? Call you? Once you gather this insight, consider your audience. What have they done to this point in the purchase process? Are they ready for a true “buy it now” call to action?

Examples of Video CTAs

In a video – whether it is an explainer video or a testimonial (or anything else), you have a variety of ways to ask the customer for their information. Sometimes, a simple statement of “call us for more information” is all that is necessary. However, it pays to get creative, too.

  • Offer a free trial. Perhaps your customers can sample what you have to offer.
  • Consider a contest. Introduce it and then use an “Enter to Win” CTA to get their attention.
  • Ask a question fitting to the content of your video. For example, you may want to try to start a conversation. Use a hashtag to track answers. Then, encourage customers to “Join the Conversation.”
  • Fill out a short form – this is a common CTA for videos, but it is important to direct them to where to find the form if it is not on the same page. The key to forming success is to offer a benefit to providing their information – a free trial, free information, free information package, etc.

Most importantly, make it authentic. You want to ensure the customer knows there is some type of value in connecting with you and communicating with you when it comes to sending you their information.


Posted in: Video Production Tips

When was the last time you needed instructions on how to put a piece of furniture together? Did you rely on the unhelpful insert that came in the box, or did you head over to YouTube to see if anyone else ran into the same problems? If you’re like most people, you use video to answer complex questions in a few short minutes.

Current and prospective customers within the financial industry are no different. The average customer wants simple, straightforward information about important financial services and news that can be delivered on any device. Video brings this perfect balance of convenience and value to financial customers daily.

Types of Financial Industry Videos

There are multiple ways video can benefit businesses in the financial industry whether your company is offers banking services, brokerage services, or personal financial advice.

New Services

Adding a new service to your business? Breaking into a new market? An announcement video is a quick, friendly way to let your audience know what you’re doing and how it will benefit them in the long run. An announcement video is also a great opportunity to explain existing services and elevate your authority as a financial brand.

Explainer Videos

Want to give your clients a basic overview of registered retirement savings plans? Plan to offer helpful information about tax-free savings accounts? Saving for short and long-term needs as well as retirement is one of the most important things your clients can do with their money. Unfortunately, the average client doesn’t understand how it all works. That’s where video content comes in. Create an explainer video to provide meaningful information in a convenient, easily understood format.

Marketing & Advertising

Recently open your firm and need to get the word out? Are customers in love with your services and you want to tell the world? Buying airtime on television or radio can drive marketing costs through the roof, but a simple advertising video can work for you on the web 24/7.

Why Use Video in the Financial Industry?

In addition to informing customers about important financial services and products, video can be used to boost a company’s visibility in the marketplace and achieve brand awareness with a target audience. A video is also the most frequently shared and engaging content format on the internet, which means your investment in video content creation can provide new leads and a higher return on investment.


Posted in: Video Production Tips

Business events – from luncheons with your team to large conferences – are a way to share information. Providing video that does this is essential. Imagine going to a company-wide conference only to have speakers on hand to lecture for hours on end. It is boring and hard to retain information even when the content is interesting to you. But, explainer videos can help you take information and create it in such a way as it gets a clear message out to your attendees.

How to Use Explainer Videos at Your Events

Nearly any type of business function can benefit from the introduction of explainer videos. These videos take the material and break it down to make it easy to understand. You can expect this type of content to provide education, insight, key topics, or details.

At a conference, you will want to choose numerous videos like this. It should be content that helps get your message out with the right sound and composition to grab and hold the attention of your viewers. If, on the other hand, you are hosting a smaller event, such as a board meeting or an investor summit, you will want to use more formal explainer videos. In this format, they should work more effectively than a simple PowerPoint.

You can also use explainer videos for other needs. For example, create one to help teach your employees how to handle various scenarios they come across while working with your customers. You can use them to communicate your company’s message in a fundraising video. Use them as a way to communicate directly with your customers, too, such as explaining your product or service.

Making Them Successful

In order to get the most out of your explainer videos, really work to develop the content of them. You will need to have the right type of message, but you also need the details to be just right. This should include music, lighting, and composition. It also is important to develop a well thought out script, one capable of answering all of their questions before they ask.

Finally, pull off your video with care. To do this, focus on ensuring your viewers have a great view. Be sure you have the proper equipment to showcase your video in the best format. And, consider creating several videos for larger events.


Posted in: Video Production Tips

You’re investing in a new video for your brand or company. Your ultimate goal is to ensure you get the most out of this investment as possible. Video can do many things for your company, but what is essential is to get the details right. Numerous factors can help your video stand out from the competition. However, there are three specific things that contribute the most to how well your video does.

#1: Create an Intriguing Story

To make any video truly memorable, allow it to tell a story – a great story. If you lack a story, no amount of other gimmicks or details will capture your attention. Of course, this can be the most difficult component of the process, too. You need a story that’s interesting, unique, and memorable.

#2: Design with Lighting Perfection

Lighting is more than just ensuring the space can be seen. It is also about creating a display capable of capturing the mood, feel, and overall atmosphere of the video. Getting the lighting, as well as the video’s composition right, can make or break it. Working with a professional can help soothe this concern significantly.

#3: Ensure the Sound Reflects the Video’s Goal

The sound within your video is more than spoken words. It is the music, the background, and the movements of each person in the video as well. If you lack sound, or you have too much or too little of it, you lack the type of emotion-grabbing, drama-for-attention design you want and need. Investing in sound is essential, but you also need to get the right type of sound based on the composition, goal, and the overall medium you plan to use the video in.

These are complex components to any type of video creation. This is what makes working with a video production company so important. But, even if you create a video yourself, if you focus on getting these three areas right, you will see your video perform well.


Posted in: Video Production Tips

As a nation, we love our desserts, and we love desserts done well. The bakery business is booming, and more cupcakeries, cookie shops, and bagel shops seem to crop up every month. While the surge in popularity of gourmet desserts is at an all-time high, so is the competition among bakeries.

Video marketing is an excellent way to ensure that your bakery stands out from the crowd. Here are a few tips to guide you in creating videos that do your goodies justice.

How-To Videos

Sure, it seems counter-intuitive; after all, one of the ways you bring value to your customers is by providing them with a culinary experience that they can’t get anywhere else, especially not at their home.

However, how-to videos are actually an effective way to bring in business for a few of different reasons. First of all, they offer transparency. At a time when there is more skepticism and concern than ever regarding how food is prepared, a video that shows customers how to make their favorite goodies gives them confidence that they’re getting high-quality baked goods at your bakery. Second, it builds value by demonstrating the time and care that goes into crafting your baked goods. Finally, videos are easily shareable across social media, and they’re a fantastic way to gain greater visibility.

Just make sure you wear a branded apron or incorporate your logo into the video so viewers know where the video is coming from!

Open Up for Community

Taking an active role in the community is an effective way to increase brand awareness and bring more customers in. Let a local Scouts troop, hobby club, or service club use your store for meetings, or host events that are open to the public. Get more mileage out of the event by shooting a video that educates viewers about the club or event while showcasing your store and baked goods. This lends itself well to both promotional videos as well as video testimonials, both of which are parts of an effective video marketing strategy.

Get the Imagination Working

Bakeries have a great advantage above other types of businesses because once someone walks in the door, they’re almost guaranteed to buy something; no one walks into a bakery to simply “browse.” The sights, sounds and smells of your bakery are all effective tools for selling your goods.

With some creativity, your videos can convey the same experience that your customers enjoy when they walk through your door. Proper use of lighting to highlight your baked goods is a must; don’t attempt to use your house lights, as this will make everything look discolored and unappetizing. Use colorful language to describe the wonderful aromas of your bakery, and let viewers see your kitchen in action.

Video marketing is a great way to appeal to the senses and educate viewers about what you have to offer. Reach out to us today to get started with your o


Posted in: Video Production Tips

Promoting your Business with how-to videos is easier than you think. It doesn’t matter the product or service of your business, video marketing should be part of your overall marketing strategy. According to comScore Inc., a global digital market measuring service, the average internet user watches an amazing 186 videos, per month!

Get Into the Game

How-to videos have been used to market products and services for quite some time, however, historically they reserved for large brands with big budgets. Small business’ tended to get pushed out of the way because of the cost of producing videos, as well as the time involved. Now, technology has made both of these obstacles a thing of the past.

How To Promote Your Business Using How-To Videos

If you’re planning to produce your own how-to videos, be sure to use these, tricks-of-the-trade.

  • Be Sure the Content of Your How-to Video is Evergreen – Your how-to video is going to live on the web forever. Make sure that you choose content that is relevant not only today but tomorrow, next month, even years down the road.
  • Appeal to Wide Audience – Chose a topic that just about everyone can relate to. Don’t pigeon-hole your brand focusing solely on your current customers, the idea is to gain customers while keeping the base you’ve already acquired.
  • Keep It Short – Say what you have to say in 1-3 minutes and at most 5 minutes. This will encourage sharing. Most viewers will not slog through a 20-minute video.
  • Get Excited – Your how-to videos should get a viewer excited and motivated to buy your product or service because this is the ONLY thing that will satisfy their needs.
  • Ask For the Sell – Closed mouths don’t get fed. ASK THE VIEWER BUY! Treat your how-to video as an opportunity for you to relay info about your product and for the viewer to purchase it right then. Include back-links to your website’s sales pages so that a viewer can make purchases quickly.

Outsource Your How-To

Not comfortable producing your own how-to videos, but still want to use how-to videos as part of your marketing strategy? Kicker Video is a great place to start. Get started TODAY, call the Kicker Video team 888-294-9393, and let them show you How-To.


Posted in: Getting Ideas, Video Production, Video Production Tips

What’s the best way to communicate your product or service with a customer? It could be in slideshows, but today’s average business owner or consumer is too busy to listen to a drawn out speech or presentation, especially if they have to show up for it. Instead, why not consider the advantages of presentation videos? This is perhaps one of the best ways to close a deal with your prospective customer because of the format as well as the flexibility it offers. It also helps you ensure your pitch is stunning every time.

Is Video Better Than Text?

Imagine your customer who has already gathered some information about your company. You could hand over a long PDF file or a PowerPoint presentation as your tool to sell and close that deal. But, will they actually invest the time into it? These customers want and need content – they need to know what you have to offer – but their time is precious. That’s why you need to ensure you have a video that is easy to digest and readily available at any time to reach your audience. A presentation video is an effective, affordable solution for closing any deal.

How to Create a Winning Presentation Video

To have this type of success, you need to pull together a number of individual pieces. That is, you need this to be your award-winning, flawless video sales pitch. Invest the time in getting it exactly right. To do that, focus here:

  • Be sure the video is customized to your customer or a particular audience. You can create the framework of a basic video and then incorporate more customized components to it to ensure it addresses the individual customer’s needs. The key is to ensure it hits home with the customer.
  • Videos designed well give your sales team more time to hit targets and leads while allowing customers to gather information on their own time. For example, instead of dozens of phone calls and trying to get people in to a specific event, video saves you and your customer time.
  • Create a stunning sales pitch. You no longer are limited by a simple format or a few minutes spent sitting across from a prospective customer in his or her office. You can use a variety of locations, various video formats, and incredible visuals to drive home your point.

Presentation videos can provide an excellent step in enhancing your sales pitch. Keep in mind that they must be well designed to ensure you are giving your prospective customers the very best experience.


Posted in: Video Production Tips

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