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Video Director

There is a lot that goes into making a video production. The person who oversees the filming process, known as the Director of Photography (DP), has to work with the director and camera crew to capture all of the shots needed for an entire film or commercial.

This article will tell you everything you need to know about working with your DP to get those perfect shots!

  • Before you get to set, fill in your DP about the project thoroughly. They love a good script. Talk it out ahead. Discuss the gear, and how you want to shoot the story. Don’t leave it up to your Line Producer or Production Manager to do a debrief. You know the story.
  • If you need to scout and you can afford it, take your DP. Take the pressure off and do as much with her before you get to shoot day. Your team can carve out time to talk out concerns and what’s working while scouting. He knows how to work with daylight, and where and what time you can shoot, especially if you’re outdoors. He’ll be happy to get ahead of the shoot day too (and get paid), and have a sense of what he’ll need to pack. Sometimes photos and videos aren’t enough.
  • Make that shot list tight. If you know the script, you know the shots. It’s okay to have more B-roll than you may be able to accomplish. Prioritize the must-haves. Anything extra will be bonus!
  • Set the tone, that’s your job. Everyone wants an easy-going set. It doesn’t mean you aren’t working hard. Make it enjoyable no matter what needs to be done for the day.
  • Be sensitive—he’s an artist too. You want him off sticks, but have you noticed he’s been handheld since 9am? Be mindful of the physical impact of filming and the strength required.
  • A pro-DP wants and cares about your feedback. They want the praise and they want to have input. Give them both. When you have a difference of opinion, keep it professional. If we didn’t vibe, it simply wouldn’t go well for anyone. Remember, it’s about the product. Stand firm in your direction, but be kind and stay cool. This matters as a leader on set, as well as for your reputation.
  • Look out for your DP, down to the tiniest crumb. A hangry DP isn’t cute. Feed him well! It may sound like a small detail that you’ll remember, but catering is king. Give him and the crew enough time to eat. Let them decide if they want to get back to set earlier. Keep him hydrated and caffeinated, if he needs it.

The more compassion and respect you show the DP, the greater the synergy between you until the moment you bump elbows and wrap out. The manifestation of a solid collaboration and deep connection is your gorgeous, smart footage that’s ready to head to post!

Source: https://www.premiumbeat.com/blog/working-with-director-of-photography/ 


Posted in: All Posts, Camera and Editing Services, Online Videos, Video Production, Video Production Tips, Working with a Video Production Company

Beautiful Girl listening to music

Music is one of the most important aspects to consider when making a video. While there are plenty of websites that offer royalty-free music, it’s not always easy to find the right track for your project. Royalty-free music libraries have been around for a long time now, largely due to the digital revolution that has democratized independent filmmaking and brought the elusive content creation world to people everywhere. The music industry is a tough business with lots of players and lots of options. There are many different platforms for creators to choose from when it comes to licensing their creative content, each with its own benefits and drawbacks. For instance, some platforms offer low prices, but only allow the creator’s project or film to feature that company’s song. Other platforms may not be as affordable but will give you more freedom over what you can do with your work once it has been licensed.

Creators need to carefully consider the pros and cons of every license they’re considering because each platform is uniquely tailored towards creatives who have specific needs in mind – whether those needs are budget-friendly pricing or the ability to use any part of a track in your work. Here are the important things to remember about the two biggest royalty-free music platforms: AudioJungle and PremiumBeat: 

  • Music Licensing 

For both platforms, you will have the choice between a regular monthly subscription, with a certain number of “free” downloads. Alternatively, you can buy the music on an occasional basis, if your projects are spaced out over time. However, you have to be careful with the use of this music for your projects. If it is a commercial project, you will have to pay more for the rights of use, because it is a video that you will monetize. 

  • Music Search

Depending on the platform, you will have the music organized in different categories: Genre, Mood, Beats per minute, Duration, Instruments, Lenght, Vocals… Filters help you to get the most out of your favorite royalty-free music platforms. Consider all of the available options and find the one that works best for you!

  • Music Quality

It’s hard to compare one royalty-free music platform to another. They all have different ways of defining quality and of bringing it to their libraries. By learning about what these platforms think is quality and how they want to deal with users, you’ll be able to see what kind of relationships each wants!


Posted in: Online Videos, Video Marketing, Video Production, Video Production Process, Video Production Tips

You know what they say about assumptions, right? Well if you feel like video isn’t the right option for your business, then we are going to have to disagree. There are so many and common misconceptions that could be holding you back from this amazing tool. So whether you’re reaching goals already or need a little help, branded video content can boost engagement, brand awareness, and sales – it’s worth giving it a second look! 

  • “Videos are too expensive”

Believe it or not, video is sometimes more affordable than written content. Video content isn’t just an affordable option, but it’s also one of the most effective. You can shoot a video from your smartphone that you can upload to social media sites in seconds. Even if you use a professional production company, the costs are far less than those for TV ads for example. 

  • “You can’t measure the success of your videos”

You may be wondering how to track your video’s performance. You can use built-in analytics on platforms like Youtube or Vimeo to see the number of views, likes, and shares you get. You can see how many people are engaging with your video and if they’re converting from what they see in the video. 

  • “We need professional actors”

Discovering the truth behind a company’s brand is important for the consumer. Customers want to know everything they can about your business, including what it means to you and how you live up to it. That includes real people, not just actors pretending to be who they are not. Companies with fake-sounding reviews are seen as untrustworthy and bland in comparison.

  • “We don’t have the time for this”

We get it; you’re busy. And that’s a good thing! Your team should be focused on attracting leads, closing sales and retaining your customer base. We’ll just add that investing some time in video production and distribution can help you realize returns that months of staff time, brainstorming, marketing materials and outreach cannot match.


Posted in: Online Videos, Video Marketing, Video Production, Video Production Company, Video Production Process, Video Production Tips

You’ve just invested in your new filming equipment and are planning your next outing to experiment with it? We’ve got you covered. Our travel experts have tested and reviewed thousands of products, so we know what works and what doesn’t. In order to avoid ending up with unusable footage because you didn’t pack the right lens or equipment, we will explain in this article everything you need to take with you!

  1. A camera bag

We don’t think about it often enough but the storage bag for your camera is essential! Remember to bring a bag that has compartments for your different lenses, battery charger, filters, etc.. A good camera bag should be waterproof, light, and remember to check the measurements so that you can take it with you wherever you go! A little extra: some bags offer special straps to hang your tripod, it’s really ideal. 

  • Different lenses

Lenses… it’s a chapter in itself. Depending on what you’re going to film, whether it’s a vlog, a cooking video, a travel video, or a wildlife video, you’ll have to bring the lenses you need. Preferably, I always take with me a wide-angle lens and another one a bit more macro for protracts and macro photography. All in all, plan a range of 15 to 80mm. 

  • A stabilizer 

Stabilizers are a must. Whether it is for a trip, a corporate video, or a wedding video, they are essential to your equipment. Even if your camera or your lens already has an integrated stabilizer, it is preferable to have an external stabilizer in order to obtain the best results on camera. Remember to check out the different models before you buy one, as some have a weight limit that should not be exceeded. 

  • NG filters

Have you ever come back from a filming trip and realized that all your footage is over-exposed? Classic beginner’s mistake. To avoid this, and to make sure you get the best possible footage, even on an island where the sun is beating down, buy non-gradient filters. 


Posted in: Video Marketing, Video Production, Video Production Process, Video Production Tips

Cinematic looks for your videos

Hello there videography lovers! How are you feeling these days? Today, we are going to share with you all the secrets about filming, that gives the cinematic look every videographer is looking for. It doesn’t really matter if you have an expensive camera and gear if you don’t know how to use it, right? Most of the people who are starting on this journey think that the more they invest in a good lens or camera, the more chances they have to film good looking videos. The truth is if you know how to use a camera, you could shoot amazing short movies with your smartphone only. Whether you’re just starting out on the incredible adventure of making short films and vlogging videos, or you’re a professional who needs a little refresher, we’re going to share with you today the must-haves to shoot your videos properly. Let’s go! 

  1. Angles

There’s nothing more boring than a video shot from a single angle. Our advice here, is while shooting, try to these capture 4 different angles: a wide shot, a close-up, a portrait, a drone shot. Whether it is to shoot travel or wedding videos, it will give a more dynamic look to your video right away. 

2. Lightening

Lightening is a key component for a great video. The best time to shoot a video if you want that natural light and glow, is during the golden hours: meaning at sunrise and at sunset, so you can use the sunlight as a backlight. 

3. Depth in image

If you are looking for a cinematic look, you must absolutely give depth to your image. Depth is what will change entirely how your shoot looks like, and to achieve that, you must set an aperture at 2,8 at least, to get that beautifully blurred background. The second piece of advice we can give you to reach that depth, its to have two or three fields of view in your view. A shot with only an object or a person in the center is too easy. Try to shoot a foreground and background at least, so you can play around with it. 

4. Lenses 

The last piece of advice and yet the most important one! The choice of lens is one important step that you should consider before buying anything. Depending on what you like to shoot, you will need a different set of lenses. From wide-angle lenses (used to capture landscapes for example) to portrait lenses, the difference is huge. Inform yourself about this whole new chapter about photography and videography, because it will make a huge difference in your videos! 


Posted in: Camera and Editing Services, Online Videos, Video Production, Video Production Tips

Cinematrographer filming a movie.

As a filmmaker, you always need to keep up to date with the latest trends and tips in order to always be ahead of your time and your competitors. This can be done by talking to colleagues, taking training courses, or doing research on the internet. And with these uncertain times of pandemic, you have a lot of time to kill! So here is our list of Youtube accounts to follow to stay on top of the video trends. 😉

  1. Rob Ellis Channel 

If you are looking for cinematographic and dramatic effects on your videos, Rob Ellis is your guy. No matter the budget you’re working with or the gear you have, Rob masterfully shows you how to approach lighting and how light can affect the emotions in your scene. From quick tutorials to downloadable presets, he will teach you everything you need to know. 

Find it here

2. Sydney Baker-Green Channel 

 Sidney has a channel ranging from color grading tutorials, short films, and cinematography setups. For the aspiring filmmaker or colorist, this channel is superior in the fact that the information is one-of-a-kind and his presentation is immaculate.

Find it here

3. Flick Channel 

Felicia Smith is a talented photographer and cinematographer. She shares all of her secrets on her youtube channel, gives pro tips, and teaches you how to get confident on set. No matter if you’re operating the camera, a PA, grip, or just generally interested in filmmaking, there’s a lot to love here as there are videos covering almost everything.

Find it here 

4. PonySmasher Channel David F. Sandberg, who is an amazing director, also has his own youtube channel! From animation to visual effects, you will learn everything you need to know about film production. And if you are a horror movie lover, you might want to take a look at his videos right now.

Source: https://www.premiumbeat.com/blog/youtube-channels-for-filmmakers-2021/ 


Posted in: Camera and Editing Services, Online Video Ads, Online Videos, Video Marketing, Video Production, Video Production Tips

Editing tools - Picture of a girl holding an iphone

In recent years, the technology around smartphones has developed very quickly, and from simple phones used to call friends and family, we have moved on to a tool that also allows you to take pictures and videos of very high quality. The latest models that came out in 2020, offer several cameras built into the phone, allowing you to shoot professional pictures. With all the pictures you take with your smartphone, it is convenient to retouch them directly on the phone. We have therefore selected the best photo editing applications for iPhone and Android.

  1. Lightroom 

Unsurprisingly, the well-known Adobe also offers its services on cell phones with Lightroom, well known on the PC by photographers, both amateur and professional. The free tool allows you to retouch photographs using predefined parameters or much finer settings. The software is obviously aimed at users of premium smartphones since Lightroom is of particular interest when used to retouch pictures in RAW format. And by the way, the application allows you to shoot directly in RAW without going through another application, with a professional mode available to play with many settings.

  1. Picsart

PicsArt moves away from the subject of photo retouching itself and instead addresses the subject of layout, collages, and effects that can embellish the picture before it is shared on social networks. This free application is easy to use and allows you to test many effects, stickers, filters, or frames.

  1. Touchretouch 

We will also mention the excellent TouchRetouch to easily remove “undesirable” elements from your pictures (a passerby on your pretty landscape, dirt that hangs on the table where your beautiful plate is…). Just like other more generalist software, TouchRetouch uses artificial intelligence to fill the void on an area that you have defined and thus erase an undesirable element. The result is sometimes risky but generally allows, after a few attempts, to obtain a rather natural rendering.

  1. VSCO

For its part, VSCO is a very successful vintage editing application. It allows you to apply several filters inspired by old professional cameras, but also to add effects such as image noise to give a silver look to your pictures. VSCO is a clean and efficient tool that allows high-quality rendering. You can also share your images within the application with a community of photographers. Retro effect guaranteed.

Source: https://www.frandroid.com/android/applications/top-applications/203471_les-meilleures-applications-retouche-photo


Posted in: Audience, Camera and Editing Services, Video Production Tips

Final cut pro
computer using final cut pro

Whether you’re just starting out in video editing or you’re already an expert in the field, you’re probably wondering what’s the best video editing software you can use for your future projects. The best known and most widely used software on the market so far has been Adobe Premiere Pro, but lately, Apple has released its own professional video editing software, which is Final Cut Pro. So if you are struggling to choose between the two software, and you don’t know which one is best for you, keep reading!

  1. Adobe Premiere Pro

Pros: First of all, this video editing tool can do much more than just basic editing, but it can also be used to adjust the colors, tune the audio, or add special effects to your footage. Basically, moviemakers usually use this software because of its wide range of options and fine quality. It can be supported on all platforms, from windows to OS for Mac, so you won’t have to switch your material to use it. It is widely used over the world, so it is very easy to have access to many tutorials on Youtube if you are stuck at some point or if you want to improve your basic skills. Finally, Adobe Premiere is a team alliance software, which means that any team member can access any of his member’s files to share and edit it.

Cons: To start with, although it is a powerful software, sometimes it is not understandable and easy on the ground level. It also disappoints with slow performance if you need to work on high-resolution like 4k. Finally, it doesn’t support VFX effects and it suffers slow rendering. 

  1. Final Cut Pro

Pros:

If you are looking for a software to quickly edit your footage on an easy-to-use platform that doesn’t require a background in editing, it will be perfect for you. You will be able to create stunning videos in no time because this software includes VFX effects, it allows the user to edit videos using multiple cameras, it works on Real-time effects and graphics, and it is a more economical option since it costs a one-time purchase.

Cons: 

Like we’ve said before, the major negative point about this software is that you absolutely need a Mac to download it. It also doesn’t work on a network, which results in a lack of regular updates on the software, and it suffers from a few basic compatibilities as well as format issues.


Posted in: Online Videos, Video Production Process, Video Production Tips

What makes a webinar successful? This type of educational format is an excellent way for companies to build their reputation and brand while also allowing them to provide something valuable to their customers. By recording valuable content and recording it properly, it’s possible to have a resource that’s valuable and shared many times over.

What goes into successful webinars? There are a few key components that really define just how effective a webinar will be. As you work to build yours, take a closer look at these key factors.

Deliver a Clear Message

It’s essential to ensure a goal or message is clearly present in any webinar used. That is, you want to be sure that the webinar gives the end-users something valuable and interesting. It shouldn’t be rambling on and on, but a well-structured, easy to understand and follow guide.

Choose the Right Speaker

Those speaking in your webinar need to be able to pronounce words clearly, but they also need to be interesting to listen to. You want the person who can tell a story and really hold the audience’s attention. After all, you want people to engage with your webinar. Be sure you are choosing a partner, thought leader, or someone that’s an expert – the person speaking makes a big difference.

Utilize the Right Tools

While it is important to consider hiring a professional to help you with the video and development of your webinar, it’s also important to learn how to use the software available today. There are various types of programs out there. Any of them can be a good choice if you plan to do the webinar yourself. However, you’ll want to ensure they are really easy to use.

Create Graphics and Images

It’s not easy to hold the attention of any person, but online it is even more difficult. Luckily, with a webinar, you can add in a lot of value to the video and really keep people paying attention. For example, you can incorporate graphics and images that are different or interesting based on the topic. This can help to keep people paying attention to what you’re saying. A single person talking in front of the camera isn’t going to cut it.

Go Live or Pre-Record

Both options can work, and sometimes doing both works well, too. The key here is to create a script that really outlines every detail you want to convey. During a live, it’s going to be essential for you to stay on track.

A webinar can be a very helpful and valuable tool today. To make it worthwhile, though, you need to pull together all of the necessary pieces and create something truly special and unique. This can make sure your webinar is watched over and over again.


Posted in: Video Production Tips

You may think of video as something to invest in for your customers or even to showcase your company to brand partners, investors, and the media in general. Yet, there’s a strong place for using video internally within your company. It can be one of the most powerful tools for you to use for communication for a wide range of topics and goals. All you have to do is to know how to make it work.

Video Can Help Keep Employees Engaged

There are dozens of ways you can use video within your company. You can send messages to people individually or create productions that are used for training. In all cases, video is engaging, interesting, and far more interactive than sitting in another meeting. When you use video as a component of your business’s employee engagement, you’ll see significant improvement in their involvement.

Video Conveys Information Easily

Video is also very easy for you to use. Let’s say you have an end-of-the-day note you want to send everyone and you want to be sure everyone gets it. You can do a live video to connect with everyone at one time even at the last minute. Or, you can use any type of device to use playback videos to educate your team or to provide them with the information they need. Most people know how to use video, and it is always in hand with their phones.

Video Lets Your Employees Share Information, Too

Video can also help your employees share information back to you. They can reply to your video with their own, depending on the format. This allows you to gain more insight into what their thoughts and feelings are, well beyond what a formal email would convey.

It’s an Efficient Way to Communicate Across Large Groups

Whether you are creating training segments or quarterly upgrades, video is a good way to communicate lots of information efficiently. It is an easy tool to use to communicate across your entire team with a clear message without having to worry about taking people out of the office for meetings or seminars.

Internal Video Helps Build Brand Awareness

It’s important to have a few videos that you use as components of your brand awareness. Videos can communicate brand information and features at a much higher rate than you could expect from traditional documents or an employee guidebook. In short, it helps information be captured at a higher level than you may expect otherwise.

Video works in many ways. You can even use it as a way to gauge just how interested your employees are – where did they stop watching? Did they make it to the end? Incorporate internal videos as a way to build your company.


Posted in: Audience, Online Videos, Video Production, Video Production Company, Video Production Tips

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