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An explainer video is just what its name sounds like – a tool to help you explain something to your audience. They are a fantastic way to get people interested in what you have to offer. However, there are various styles available. Choosing the right model is important since you want to be able to reach the right audience in the best manner possible. Consider a few examples to get started.

The Live Action Explainer Video

Perhaps the most common form is this. A person is in the video explaining the information to the viewer. Live action is usually based on a full script. It breaks down a great deal of information and creates a personable approach to explainer videos. When people see real people – those they can identify with – they are able to engage in the topic a bit more. You can choose a live version or just record an individual. Live is most certainly more engaging if you can catch your audience at the right time.

The Stock Footage Explainer Video

You don’t always have to use people or even have to include a film-like experience. In some cases, companies choose to use shots of stock film edited together. This is the most cost-effective option (depending on what you decide to include). It does not offer the same level of engagement and can be seen more like an advertisement if not done well. However, with the use of drones and new media, it is an option for many.

Animation Explainer Videos

Both 3D and 2D explainer videos can be done in animation. While you may instantly think that animation is all about cartoons, it doesn’t have to be child-like at all. In many cases, it can be quite professional. What it does well, is break down complex topics into easier to understand bits. It can also be an excellent way to make your boring content a bit more engaging to your audience as a whole.

What to Consider Before Making a Decision

To choose which of these, or other, forms of explainer videos is right for you, it helps to break down your goals and your audience. In most cases, you’ll want to choose something well within your budget. At the same time, you need to consider what your audience is most likely to connect with. Work with a video production company who can offer more insight to you on how well any model works for your needs.


Posted in: 3D animation, Audience, Getting Ideas, Online Video Ads, Online Videos, Video Marketing, Video Production, Video Production Tips

The world of culinary arts is where raw ingredients are transformed into awe-inspiring feats of gastronomical genius. Whether you’re a chef, restauranteur, a catering professional or represent a culinary institute, video can bring what you do every day to life for your audience. Learn how professional video is used to captivate your target audience and increase business outcomes.

Culinary Videos that Take the Cake

Between Facebook, YouTube and Twitter, culinary videos consistently capture attention, boost engagement and drive new business. According to a Buzzsumo study, food-related content received more views and engagement than other subjects, including animals and fashion. Here are a few of the most popular types of culinary video:

  • Recipe showcase. Creating food is a personal experience that can bring anyone together. Showcasing the creation of your business’ signature recipes or behind-the-scenes processes is a great way to engage viewers.
  • Promotional videos. Set the mood of your restaurant or invite your audience to explore what it’s like to learn from best-in-class chefs when you use video to communicate your business value.
  • Event highlights. Did representatives from your restaurant recently attend a conference? Is your catering business booked for a fancy wedding or publicized event? Is your class taking a trip abroad to learn about different cooking styles? Highlighting important events is an effective way to show off your skills and capture memories.

The Secret Sauce of Culinary Videos for Business

Video can pique a viewer’s interest, earn more likes and shares, and even lead to increased conversions, but production needs to be high quality. Back in 2016, Buzzfeed’s food-centered brand, Tasty, set a new record for video views in a month by surpassing 3 billion (yes, with a ‘B’) across platforms.

You might be wondering if they have a magic wand (they don’t). What they do have is an audience that stays engaged with their videos which feature top notch production and consistent quality. Here is the secret to all those views:

  • On-brand content. Each video published includes signature branded frames and is developed to stay true to the brand’s story.
  • Varying lengths. Tasty’s videos are edited to meet the norms for each publishing platform, which essentially means one video can be repurposed to reach more people.
  • Quality production. The brand’s production team uses top-of-the-line equipment and employs skilled videographers who understand the nuances of lighting, shadows and angles.

By partnering with a professional video production company, your business benefits from creating unique content that reaches your target audience online and on television.


Posted in: Audience, Getting Ideas, Online Videos, Video Marketing, Video Production, Viral Video, Working with a Video Production Company

Think back to your favorite childhood stories. Whether you were rooting for the hero or the villain, you can still recall how you felt when immersed in the narrative can’t you? The goal of any business marketer developing a video idea is to capture attention in the same manner. Discover the basic elements of business storytelling before crafting your company’s unique script.

4 Elements of Storytelling for Business

Telling a story in business videos is not much different than writing a novel or creating a work of fiction. Before turning on the camera, you need to settle on these four elements of the story:

  • Authenticity. The first and most important aspect of business storytelling is honesty. As a basic foundation of any relationship, trust is only developed when both parties are authentic and honest.
  • Purpose. Each video should tell its own story and each story should have a purpose. Define what the purpose of each video is and map it to your business goals before investing time and energy on video production.
  • Audience. It’s not enough to say your audience is “anyone” because it’s impossible to create a video that speaks to everyone. Use video as a means to communicate with a certain slice of your target audience.
  • Emotion. Every powerful video is linked to a human emotion. Is it excitement, anticipation, compassion? That’s up to you to figure out.

Ideas for Your Business Video

There is much more to telling a story about your business than a simple promotion or commercial. What makes your business tick? Where and why was your company launched? What goes on behind the scenes that might interest a potential or current customer? Get inspired with these business video ideas:

  • Behind-the-scenes videos. Do you have a weird or unique office tradition? Does your company use industry-leading equipment not found elsewhere? Do your co-workers like to play pranks? Capture the funny, interesting and quirky moments on camera.
  • Employee spotlights. The best part of your company is its people. Allow your audience to get to know the people they encounter within your organization by filming employee spotlight videos.
  • Customer testimonials. Build trust and promote your business using word of mouth testimonials from customers themselves. Make sure to focus on how your company’s product or service successfully addressed a pain point your customer was experiencing.
  • Community involvement. A business that is invested in the community shows a commitment to giving back. Get your audience excited about supporting your business’ efforts by filming community involvement activities.

To resonate with your audience, create videos that clearly communicate your brand’s story as it develops.


Posted in: Audience, Video Marketing, Video Production, Video Production Tips

Do captions really matter? In video posted on your website, it can be one of the most valuable steps you take to ensure you are communicating with your entire audience. Videos have become an essential component of your business. You don’t want to miss key opportunities once people get to your website.

What Does Captioning Do for You, Then?

Captioning is the process of breaking down your transcript into chunks, allowing you to add a frame by frame dialogue to them. It all syncs with your video and audio to ensure a seamless way of communicating. Captions are different from a transcript. A transcript is generally added to your page and offers a simple play by play that people can read to learn what’s in the video. Both serve a good purpose and, in most cases, both are ideal.

Captions are an exceptional tool for several reasons. Consider how they can help you with any video you post online.

#1: They help contribute to search engine rankings. These words include your keywords naturally. They also help to show the search engines what your video is about. You may know how important Google thinks the video is. This makes it easy to manage your rankings.

#2: Not everyone has the luxury of sound. For those who are unable to hear, providing a way for them to communicate and share information is simply good measure. You want your website to be accessible to everyone who wants to use it.

#3: You want to capture people who can’t listen right now. It’s easy to watch a video online if there is captioning available even if you cannot listen to it. Whether you are at work or school, or just in a crowded area, everyone has had to rush to hit the mute button on a video before. Without captioning, you miss that audience.

It is also important to recognize that captioning is also working to enhance a person’s response to your video. When they land on your site to see the video, they are more likely to stick around and watch it with captioning in place. And, while they do that, they may start to click around to find other interesting things. That’s exactly what you want them to do, after all.

Video is a key component of your marketing and audience engagement. Just make sure you do it 100 percent of the way. That means including transcriptions and captioning on your page and in your videos. It does not necessarily take long or cost much, but it can be an important step.


Posted in: Making Decisions, Online Videos, Video Marketing, Video Production, Video Production Company, Video Production Process, Video Production Tips

You have a fantastic product. Video is the perfect way to pitch it to the world around you. Video can help you capture your investor’s attention, but to do so, it’s important to focus on a few specific tips.

Tell a Story – Creatively

One of the most important steps in selling your product to the world is showing how valuable it is. Where did it come from? Why does it matter? Using video, in a creative way, showcase the company’s story. It should be structured well to create a clear sequence that makes sense. And, aim to add something that is surprising to it.

Relate to the People Watching It

Another important way to make video work for you like this is by starting your story with people. You need anyone watching your video to instantly connect with those in it. Don’t focus on the product you have to offer, but the people it will impact.

Summarize the Point

Because this is a pitch, you need to ensure those who are watching it are able to instantly react to it For that reason, you may want to provide a quick summary of what is happening and why. In short, tell them what you are about to show them.

Focus on the Value – What Makes This So Unique?

It is also important to ensure your message comes through clear. If you are pitching your product to your customers in a sales message, you need to tell them exactly how it will benefit them. On the flip side, if you are pitching it to investors, you need to be clear about why this is so unique and what value (profit) protection it brings to the table. Make sure your video clearly demonstrates this.

Make It Moving

Working with a video production company may help here. Your goal is to ensure you are always making your video memorable, so they think about it a few hours later. Capture their attention, provide the clear information they need, but then shock them in some way.

Video product pitches make sense because of the quality of information they convey. Yet, it is up to you to ensure you create a video that’s stunning enough to ensure those customers or investors are going to react from it.


Posted in: Getting Ideas, Video Marketing, Video Production, Video Production Tips

Who is your buyer? With video marketing becoming more prevalent and effective in terms of marketing, companies must pay closer attention to who they are marketing to. The buyer persona is the representation of your ideal or most likely customer. To define who this is, a wide range of data must be considered. The goal is to determine who is most likely to buy your product. When you do, you then can create ads to your business.

When you target ads at your most likely buyer, it is possible to increase sales. Your marketing ROI is better because you are reaching more of the people most likely to buy from you. The question is, how do you define and use that buyer persona to achieve these goals?

Gathering Data Is Essential

The goal first is to determine who is the target market or buyer persona. A wide range of data can help with this, including information about who is buying your product now, why or when they are, and how they do so. You also want to consider more than just demographics. For example, where are they learning about or seeking information about your company? You want to know what type of technology they are using, too.

Once that data is in hand, it is then possible to develop videos that either portray that buyer or work to attract those people to your product. When you do this, you can achieve significant growth within your business.

What You Can See Happen

Video is an excellent way to use your buyer persona for the best possible outcome. The reason is simple – it is visual. When people can see others like this or when they can interact with stories and messages that they respond to, they are more likely to buy from you. The benefits may include the following:

  • More people will click on your ads and videos. Some studies report that click through rates using video like this can increase by as much as 300 percent.
  • Your customers are more likely to take action after watching your video. They identify with the person they see and, as a result, are more willing to buy.
  • They may buy more because they feel more comfortable with you and your product. When your video allows them to relate to them, they end up more willing to spend.

The key here is identifying your buyer persona, developing video to attract them, and then being ready to deliver. You should keep this persona as part of your brand, which means all segments of your marketing campaign should focus on it. When you achieve this, you see your company’s growth occur. You see more sales. And, you develop more followers who know and trust your brand.


Posted in: Getting Ideas, Making Decisions

 

Video made a big splash in 2018 and it looks like 2019 will be even bigger. It’s ability to reach customers and convey messages has really come through this year. And, if you are like most marketers, you are already looking at plans for next year. What’s ahead for video in the coming year? Here are five big predictions.

#1: Social-Media Live Stories

One of the things growing in importance is live video. And, to go along with it are short video clips made popular by Instagram Stories and Tick Tock. In the coming year, expect to see more of this, but with a marketing flair. Short and sweet, and right to the point is all your customer needs.

#2: Virtual Presentation Videos

For those in the B2B market, virtual presentations will continue to be an important trend for the coming year. These work to bring people together in a global online community. It’s likely you’ll see more of this in two formats. First, you’ll see more recorded and playback presentations that give people the ability to watch them when and where they want. And, online conferences are also likely to grow in importance.

#3: Mobile, Mobile, Mobile

There’s little doubt that mobile will continue to be the deciding factor in video marketing in the coming year. You already know the importance of ensuring your media is in a format easily digestible for the mobile consumption trends, but now you are going to need to focus on mobile first. Instead of adapting commercials and large-scale video down, you’ll likely spend more money on your mobile-first video.

#4: Email Video

Email typically offers the same basic format it has for a decade, but video email is likely to be an important change for companies looking to capture more customers. In fact, we are already seeing an increase in email open rates just when you add the word “video” to the subject line. Expect to see more marketing focused on video rather than basic templates.

#5: Video Courses

People are learning and growing at a rapid pace, but they are just as busy as ever. Paid video courses are likely to provide an opportunity to learn on the go. Imaging all of those recipes you see playing out on your Facebook page, but instead of food, the product is yours.

Video is likely to continue to be one of the most valuable tools you own. The key here, though, will be on modernizing the methods you use to reach your audience. Expect big things to happen here.


Posted in: Video Marketing, Video Production

Whether it is in advertising, blog posts, or the news, video is increasingly present on the internet. While improvements in technology partially explain this increase, that is far from the whole story. One of the main reasons that videos are increasingly present in the digital world is because they are scientifically more effective than other mediums at expressing a message.

The Science of Vision

Human beings may have five senses, but that doesn’t mean that all of those senses are used equally. Studies show that 83% of our sensory input comes from vision and hearing makes up another 11% of our sensory input. We are literally biologically programmed to see more than we hear, smell, taste, and touch combined.

And when it comes to that visual sense, it is particularly effective when movement is involved. Even the tiniest amount of movement engages the eye, causing it to track that movement. That tracking instinct means that humans focus better on videos than they do on static text. This also means that scrolling text in video, like at the opening of Star Wars, is easier to focus on than static text like subtitles.

Whether or not movement is involved, visual imagery is transmitted to the brain faster than text is converted into a mental image. Humans can recognize the primary conceptual idea of a visual image in about 1/10th of a second. A description of that image takes significantly longer to read and then still requires extra time to fully process.

Visual Memory is Better

Not only do we identify and process moving images better than we do text or audio recordings, we also remember them better. One study shows that 80% of the subjects were able to recall the details of an advertisement they had watched up to one month after watching it. That rate is considerably lower for an advertisement that has been read.

Emotional Response to Video

Finally, while emotional responses are difficult to quantify, we can quantify the presence of emotional responses. Video is much more likely than other forms of media to cause neurons to fire that correlate with emotional responses. This matters greatly in the marketing world where emotional responses, even ones that are not fully positive, correlate with higher conversion rates.

More Than Just an Art

Creating the perfect video is mostly art, but choosing to use video in the first place is scientifically sound. Our knowledge of biology and psychology both prove that video is a more effective means of engaging an audience than any other form of media.


Posted in: Camera and Editing Services, Interactive Videos, Online Videos, Video Marketing, Video Production

When it comes to capturing your audience, focus on video. It should be a key component of your content marketing. It makes sense to do so since YouTube is the second largest search engine online. And, it’s highly effective at converting leads into buyers. But, take a closer look at a few key reasons you should be including video as a component of your content marketing efforts right now.

#1: People Are Using Video at Increasing Rates

This is really the bottom line. People like video. Across nearly all types of generations, video has become one of the most important tools for marketers because people are watching videos at an increasing rate. More so, experts believe that 71 percent of Millennials actually prefer video (with 58 percent of Generation X and 54 percent of Baby Boomers doing so).

#2: Video Converts Leads

One of the most important considerations here is what your video can do for your bottom line. Research indicates that video actually converts leads at a higher rate. In other words, video can pull in more people than your other forms of content marketing can.

#3: Video Can Boost Google Rankings, Too

Another key area of focus should be in how video can help you with search engine rankings. Video itself is helping with ranking well in the search engines – search engines rank websites with videos and links pointing to them higher than they do websites that do not. Plus, you can convert your video in a transcript, adding keywords to your website.

#4: People React to Video

Let’s say you create a fantastic video packed with information. You place it on your social media pages. It is more likely that your video will be shared before your other form of content is. And, when building a strong marketing campaign, shares are incredibly valuable. In short, if you want to increase your bandwidth to gain more attention from new followers, video can help make it happen.

#5: Video Brands Your Business

Video gives you a unique opportunity to brand your business. Every time you launch a video, you are providing a view into the way your organization does business, who you are, and what you have to offer. While all content marketing can offer some insight here, branding creates an image in the mind of the consumer, increasing his or her impression of you.

#6: You Can Monitor Your Strategies Effectively

Another nice benefit of video is that it provides a way for you to consistently see how your marketing efforts are working. You can see if people are clicking on it, where they go, where they stop watching, and what they tend to react to. All of this creates a better way for you to create successful campaigns down the road.

When it comes down to it, video marketing is an important tool in helping you to grow your business. Are you using it enough?


Posted in: Getting Ideas, Making Decisions, Video Production, Viral Video

Choosing the best length for your video isn’t always easy to do. You may have a lot to say, or you may be wondering what you will say to fill up open space. But, the good news is you don’t need to create a long video. Attention spans today are significantly less than they used to be, meaning you may find it hard to keep your videos short enough to hold the attention of your viewers.

A Few Guidelines to Consider

When choosing video length, remember less is more. Say what’s important first because your viewers will move on fast. And, you want to do something to capture their attention longer if you need a longer video.

Most business videos are about two minutes in length. That isn’t a lot of time to say what you need to, but on a mobile device, a persons scrolling through their social media page is only going to commit to this amount of time to give you. Short videos rule in this type of scenario.

Have More to Say?

What if you want to give a demonstration or provide a video with significant content to it? That’s something you can do, too. When a topic is of value or is entertaining to your audience, creating a longer video, one up to an hour in length, is necessary. To pull it off, create an introduction video that’s shorter. Individuals who want to stay tuned in will do so.

Long form content like this works well for demos, for example. But, you want to first prep your viewers for it. Use a short video on social media to grab their attention and lead them to the long content.

Explainer videos are also benefited from this type of setup. Webinars and product videos fit this mold, too. But, your goal should always be to get people to the next level – to your website where they can take some action to benefit your company. For this reason, invest wisely here in how you market this content.

Getting your video length right also depends on your audience. If your audience is likely to tune in longer, create longer videos. Sometimes, a bit of trial and error is necessary to get the right form and length for your audience’s needs.


Posted in: After Your Video is Created, Making Decisions, Video Production, Video Production Tips

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