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When making videos to promote your business, there are plenty of things you need to do from ensuring proper lighting to creating a strong story. Yet, there are also a few must-avoid situations. You don’t want to make these faux pas to limit the success of your videos. Here’s a look at the biggest mistakes to avoid.

#1: Avoid the green screen

Let’s be honest here. The green screen is necessary in some cases, but if you can find a set instead, that’s the route to take. Green screens are too time-consuming and don’t offer the best results.

#2: Don’t have music fade at the end of the video

It’s great when a backing track stops at the same time as your video, but the mistake to avoid is the fading out of that music at the end of the video. Bring the music and the video to the same stop.

#3: Jump cuts do not always work

Many people use jump cuts, and in many cases, they can be ideal. However, it does not have to be the only option. Instead, put some thought into your shots before you shoot to help you avoid this editing problem.

#4: Too little time

When you are working with a video production company, you need to ensure there is plenty of time available for the entire shoot. That includes a good amount of time for setup, lighting, and prepping your team. Don’t put too little time into this type of background work.

#5: Good enough during the shoot isn’t okay

It’s common to put too much demand on the editing process. You don’t want to have to fix a great deal during the post-shoot. Instead, you want to get it as close to right during your video shooting.

#6: Too much acting

Avoid putting the pressure on your talent to act. You want them to really be able to convey a specific emotion and to create a very real level of feeling. The best way to do this is to use people who really do get the company.

#7: Not picking the right location for the time of day

It’s easy to make this mistake when you have a business schedule, but it will cost you. You want to consider things like lighting well in advance to avoid the complications later.

#8: Not hiring a pro

You can do some of the lighting, setup, and production yourself, but you’ll save time and money by hiring a pro.

Are you making these critical mistakes? Avoiding them allows you to have a better finished product.


Posted in: After Your Video is Created, All Posts, Audience, Choosing Actors, Making Decisions, Video Production Company, Video Production Tips, Working with a Video Production Company

Video marketing should be a part of your business’s strategy. By 2021, as much as 82 percent of all internet traffic will go towards video – according to Cisco. Considering this, any business that does not invest in video could be left behind. The question is, how do you incorporate video into your marketing efforts in a way that is going to achieve success? Here are several strategies to help you get started.

#1: Make It Mobile Friendly

One of the most important steps in the process is ensuring the video you create are capable of being viewed properly on mobile devices. Because most people use a smartphone to browse the internet, this is where your content is most likely to be viewed. It’s important to consider where they will be viewed, too, such as on Snapchat and Instagram. Shorter videos are ideal for these formats.

#2: Make Your Videos Stories

It is also important to ensure that the videos you create are telling some type of story. Instead of an ad, make them provide some bit of information through a story format, the most effective way for you to reach your audience. It’s also the only want to get the true emotional connection you need.

#3: Offer Value

Video should not just be made to be funny or strange. It needs to be valuable. Your audience wants to know that there is some point or benefit to them for using this video. If the video is simply basic information, it does not relate to them well enough. That can limit your success with the video. Instead, make it beneficial to them. What do they need to learn or want to learn?

#4: Create a Plan

You also need a plan for your video marketing efforts. There is the need to develop several formats of video with numerous points to it. You want each component of your video marketing efforts to provide the right type of information based on where your customers are in the sales journey. Videos need to be used through your email subscribers, but also for YouTube channel views, social media, and your website.

#5: Share and Grow

Video marketing is like any other form of marketing today. You need to work with others to get it in front of people. To do that, it is important to use influencers, or people who have a large audience of customers.

When you are considering your video marketing efforts, remember the importance of developing customer-centric videos that tell a story and engage with your audience.


Posted in: Making Decisions, Video Marketing, Video Production, Video Production Company

Perdonalized videos

As a business owner, you know your company is unique. It stands out and does something the competition does not. How do your customers know this? Many times, they may know about your products or service, but the lump them together with every other company offering what they think is the same. One way to break away from this is to create personalized video content. This content can be exactly what you need to really give your brand a new look and to get more attention from your would-be customers.

We’re Moving Towards Automation

One of the key reasons we need some type of personalization within our video content is because we are moving so far away from the typical sales model it is necessary. For example, many businesses have spent a great deal on automation of their customer service steps. The customer interacts fewer times than ever before with your sales team or with any employee of your company. While digitizing your business is necessary, you still need a way to create a bond and a relationship with your customer. Personalized video can create that.

 

You Stand Out

Another key reason to invest in personalization of your video content is that it allows your company to stand out among the competition. For example, each video is a unique experience, not just a sales message or a basic video. It has real characters within it that create a fantastic level of interest. And, as a result, your customers engage with you and with your brand. Personalized content can help you to make the impression you need to on your customers.

 

Building Relationships

Brands today have to move away from the focus on the sale. Just getting that single sale is not enough to bring in your customer again. Rather, you need to work on creating an experience for the would-be buyer and even beginning to create a relationship with that buyer before you actually sell to them. This is what brings them in and helps your brand to stand out. Personalized video content can help make that possible.

The key focus here needs to be on creating content that represents your brand and company but that also creates some level of engagement or interest for your customer. You want to connect with your audience on a personal level so they recognize your company. When you create this type of bond using content that’s personalized to them, you may see more brand recognition, more shares on social media, and more sales in the long term. What can you do to make your personalized video content stand out?


Posted in: Audience, Making Decisions, Online Videos, Video Production, Video Production Company, Video Production Tips

When you’re on social media or browsing YouTube, what catches your eye about a video? Is it the thumbnail, design elements or the fact that the title seems to be speaking directly to you? Most likely, it’s a little bit of all three.

You see, successful business videos share three key elements: audience, aesthetics and appeal. Do your videos have what it takes to be successful? Let’s find out.

Target the Right Audience

There is truth in the saying “You can’t please everyone all the time” because, in fact, you’re not supposed to. This is particularly important for businesses trying to reach customers with video. Before hitting the power button on your camera, you need to think deeply about who you’re making the video for and what would want out of it.

What pain points can you address? Which emotions are the most powerful? In what ways will your video be useful and memorable?

Stay True to Your Brand

While it’s important to think a little outside of the box when planning brand videos, it’s equally important to help viewers instantly attribute a video to your company. Visual elements, such as logos or script, within a video should be carefully chosen and consistent with your company’s branding that would otherwise be found on a business card, emblem or product. For example, Coca-Cola keeps the content in this video on-brand by tying the product colors into the animation.

Give Your Title and Thumbnail Some Pizzazz

If you’ve ever gone to an open house, you know it’s easy to be reeled in with pristine landscaping, the smell of cookies baking in the oven and furniture that looks like it was just delivered that day. Much like the appeal of a staged home, video titles and thumbnails work for your brand to grab attention and entice casual viewers to click.

Choose titles that are funny (but appropriate), clear about your message and on-brand. With the magic of video editing and design, add elements to your thumbnail that help it stand out from the pack and capture attention.

Is Your Brand the Next Big Thing?

Brands that have made their way to the top can often credit a great video or two to their rise in global recognition. Perfect examples include Canadian Tires’ 2016 ad campaign ‘Wheels’ and Always’ #LikeaGirl campaign. These videos connect with the viewer, evoke emotion and are beautifully produced. Now that the secret’s out, how will you use video to make your brand the next big thing?


Posted in: All Posts, Audience, Interactive Videos, Video Marketing, Video Production, Video Production Company, Video Production Process, Video Production Tips, Working with a Video Production Company

Creating Video Content for Platform

Creating great videos is the first step. Once you have your brand’s video created, what do you do with it to get the best results? It’s always best to find ways where your content can stand out, but also reach the ideal customer or buyer for your products or services. Luckily, there are many platforms available that can offer help to most marketers looking for a fast, effective way to promote.

What You Need to Consideration First

Before you can choose a platform, you need to consider your goals for your brand video. Here are a couple of key questions to ask:

  • Who is the target audience for your video? Who needs to see this in order to make a decision about your products or services?
  • What platform does your main audience use the most?
  • What type of engagement do you want to have through your videos? In other words, what do you want people to do when they see your video?
  • What message is the video offering? Having a story to tell, ask yourself which platform is going to offer the best way to grab attention.
  • Where is your brand known? What platforms do you need a bit more work on?

The Video Platforms to Consider

There’s no doubt that YouTube is the largest platform of video content of any type. It may prove to be the ideal option for your client base. However, social networks are fast becoming the go-to location for videos because of the sheer reach they offer. Here are a few things to consider.

  • YouTube is an excellent starting point for adding your video. Building a channel here that allows you to educate your buyers on a consistent basis can be highly effective. If you plan to add videos frequently, start here.
  • LinkedIn is an excellent choice for those who have a strong B2B market. If your business’s ideal audience is professional, this is the likely place to be.
  • Facebook is a solid option for those who want to reach a more mainstream audience. Twitter is also an excellent location if you have a younger or Millennial audience.

In every situation, ask yourself what specific goals you have for your video. Then, determine which platform can offer the very best level of traction for you.


Posted in: Audience, Interactive Videos, Making Decisions, Online Videos, Video Marketing, Video Production Company, Video Production Process, Working with a Video Production Company

Animated videos could be one of the best investments you make in your business’s marketing efforts. How can something that seems silly or even childish work? Today’s animated videos go much further than this and can easily be one of the best ways to see a significant ROI on your marketing efforts.

Why Animation Works

There are many reasons to create videos for your business, but what does animation itself create and provide? This could be one of the best ways to get interested in your company. Here are a few reasons why.

It’s Entertaining Content

Consumers are readily accustomed to traditional marketing videos. They gloss over them. Yet, animation is far more entertaining. It brings a smile to their faces and, even if it is not funny, it is still more enjoyable to watch than a typical commercial.

It’s Shared More

Animated videos may also help you to get a few more shares on social media than you have in the past. These types of videos spark interest – people want to know what the story is about or why is going to happen. As a result, they are more likely to be shared on social media – one of the most important places for marketing success today.

It Works to Explain Complex Topics with Ease

Another of the key benefits that animation brings to the table is its ability to take complex and sometimes boring topics to make it easier to understand and use. The benefit here is that it gives you a format to use to communicate just about any type of message in a more streamlined and effective manner. Your audience is more likely to enjoy it, even.

Animation is a fantastic tool for any type of business marketing. When you want your video to really stand out and get the attention of those you are targeting, consider switching this up by using animation instead of your traditional marketing video. It could be just the uniqueness you need.


Posted in: 3D animation, All Posts, Audience, Online Videos, Video Marketing, Video Production, Video Production Company, Video Production Process, Video Production Tips

Binge-watching, or the act of watching two, three, or more videos or pieces of content in one sitting, has become commonplace in today’s culture. This isn’t something that used to happen, mostly because it wasn’t possible to do more than watch a series on TV. Yet, binge-watching is common today and it impacts the way you, as a marketer, interact with your audience. The key is to understand why people binge watch. It could influence the way you create videos to interact with them.

It’s an Escape

One of the best reasons to spend the afternoon watching Netflix is because it provides a good escape from the world around us. Many people live high stress lives where each day seems to bring a new challenge. Binge-watching helps us to step outside of that for at least a few minutes. Those who binge watch on a routine basis may be doing it for the stress relief it can offer.

It’s Engrossing

Sure, there’s nothing better than an intense drama, but there’s another way to look at this, too. Binge watching allows us to dive deeper into a topic than the short social media videos we see throughout the day. As a result, it allows us to learn, grow, and become a bit more interested in a subject. Instead of those 2-minute videos that create a short break, people use longer views, or more of them strung together, to get true insight.

A Bit of Addiction?

It’s true that it can become unhealthy to binge watch your life away, but that’s not something that is likely to happen with a few controls in place. What it can offer is a solution for a craving we have for intense information and even a bit of laughter from a good video.

How to Make It Happen

If you are a marketer trying to create a binge-watching level of entertainment for your viewers, there are several things you can do. For example, start with a cliffhanger. It is the easiest way to get your viewer to move from one video to the next. It is also important to provide quality content in an interesting and interactive manner. You want your audience to connect.

Is binge-watching something you do? Chances are good you’ve done so before. Now, get your customers to do it, too.


Posted in: Audience, Getting Ideas, Making Decisions, Video Marketing, Video Production, Viral Video

An explainer video is just what its name sounds like – a tool to help you explain something to your audience. They are a fantastic way to get people interested in what you have to offer. However, there are various styles available. Choosing the right model is important since you want to be able to reach the right audience in the best manner possible. Consider a few examples to get started.

The Live Action Explainer Video

Perhaps the most common form is this. A person is in the video explaining the information to the viewer. Live action is usually based on a full script. It breaks down a great deal of information and creates a personable approach to explainer videos. When people see real people – those they can identify with – they are able to engage in the topic a bit more. You can choose a live version or just record an individual. Live is most certainly more engaging if you can catch your audience at the right time.

The Stock Footage Explainer Video

You don’t always have to use people or even have to include a film-like experience. In some cases, companies choose to use shots of stock film edited together. This is the most cost-effective option (depending on what you decide to include). It does not offer the same level of engagement and can be seen more like an advertisement if not done well. However, with the use of drones and new media, it is an option for many.

Animation Explainer Videos

Both 3D and 2D explainer videos can be done in animation. While you may instantly think that animation is all about cartoons, it doesn’t have to be child-like at all. In many cases, it can be quite professional. What it does well, is break down complex topics into easier to understand bits. It can also be an excellent way to make your boring content a bit more engaging to your audience as a whole.

What to Consider Before Making a Decision

To choose which of these, or other, forms of explainer videos is right for you, it helps to break down your goals and your audience. In most cases, you’ll want to choose something well within your budget. At the same time, you need to consider what your audience is most likely to connect with. Work with a video production company who can offer more insight to you on how well any model works for your needs.


Posted in: 3D animation, Audience, Getting Ideas, Online Video Ads, Online Videos, Video Marketing, Video Production, Video Production Tips

The world of culinary arts is where raw ingredients are transformed into awe-inspiring feats of gastronomical genius. Whether you’re a chef, restauranteur, a catering professional or represent a culinary institute, video can bring what you do every day to life for your audience. Learn how professional video is used to captivate your target audience and increase business outcomes.

Culinary Videos that Take the Cake

Between Facebook, YouTube and Twitter, culinary videos consistently capture attention, boost engagement and drive new business. According to a Buzzsumo study, food-related content received more views and engagement than other subjects, including animals and fashion. Here are a few of the most popular types of culinary video:

  • Recipe showcase. Creating food is a personal experience that can bring anyone together. Showcasing the creation of your business’ signature recipes or behind-the-scenes processes is a great way to engage viewers.
  • Promotional videos. Set the mood of your restaurant or invite your audience to explore what it’s like to learn from best-in-class chefs when you use video to communicate your business value.
  • Event highlights. Did representatives from your restaurant recently attend a conference? Is your catering business booked for a fancy wedding or publicized event? Is your class taking a trip abroad to learn about different cooking styles? Highlighting important events is an effective way to show off your skills and capture memories.

The Secret Sauce of Culinary Videos for Business

Video can pique a viewer’s interest, earn more likes and shares, and even lead to increased conversions, but production needs to be high quality. Back in 2016, Buzzfeed’s food-centered brand, Tasty, set a new record for video views in a month by surpassing 3 billion (yes, with a ‘B’) across platforms.

You might be wondering if they have a magic wand (they don’t). What they do have is an audience that stays engaged with their videos which feature top notch production and consistent quality. Here is the secret to all those views:

  • On-brand content. Each video published includes signature branded frames and is developed to stay true to the brand’s story.
  • Varying lengths. Tasty’s videos are edited to meet the norms for each publishing platform, which essentially means one video can be repurposed to reach more people.
  • Quality production. The brand’s production team uses top-of-the-line equipment and employs skilled videographers who understand the nuances of lighting, shadows and angles.

By partnering with a professional video production company, your business benefits from creating unique content that reaches your target audience online and on television.


Posted in: Audience, Getting Ideas, Online Videos, Video Marketing, Video Production, Viral Video, Working with a Video Production Company

Think back to your favorite childhood stories. Whether you were rooting for the hero or the villain, you can still recall how you felt when immersed in the narrative can’t you? The goal of any business marketer developing a video idea is to capture attention in the same manner. Discover the basic elements of business storytelling before crafting your company’s unique script.

4 Elements of Storytelling for Business

Telling a story in business videos is not much different than writing a novel or creating a work of fiction. Before turning on the camera, you need to settle on these four elements of the story:

  • Authenticity. The first and most important aspect of business storytelling is honesty. As a basic foundation of any relationship, trust is only developed when both parties are authentic and honest.
  • Purpose. Each video should tell its own story and each story should have a purpose. Define what the purpose of each video is and map it to your business goals before investing time and energy on video production.
  • Audience. It’s not enough to say your audience is “anyone” because it’s impossible to create a video that speaks to everyone. Use video as a means to communicate with a certain slice of your target audience.
  • Emotion. Every powerful video is linked to a human emotion. Is it excitement, anticipation, compassion? That’s up to you to figure out.

Ideas for Your Business Video

There is much more to telling a story about your business than a simple promotion or commercial. What makes your business tick? Where and why was your company launched? What goes on behind the scenes that might interest a potential or current customer? Get inspired with these business video ideas:

  • Behind-the-scenes videos. Do you have a weird or unique office tradition? Does your company use industry-leading equipment not found elsewhere? Do your co-workers like to play pranks? Capture the funny, interesting and quirky moments on camera.
  • Employee spotlights. The best part of your company is its people. Allow your audience to get to know the people they encounter within your organization by filming employee spotlight videos.
  • Customer testimonials. Build trust and promote your business using word of mouth testimonials from customers themselves. Make sure to focus on how your company’s product or service successfully addressed a pain point your customer was experiencing.
  • Community involvement. A business that is invested in the community shows a commitment to giving back. Get your audience excited about supporting your business’ efforts by filming community involvement activities.

To resonate with your audience, create videos that clearly communicate your brand’s story as it develops.


Posted in: Audience, Video Marketing, Video Production, Video Production Tips

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