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Choosing the best length for your video isn’t always easy to do. You may have a lot to say, or you may be wondering what you will say to fill up open space. But, the good news is you don’t need to create a long video. Attention spans today are significantly less than they used to be, meaning you may find it hard to keep your videos short enough to hold the attention of your viewers.

A Few Guidelines to Consider

When choosing video length, remember less is more. Say what’s important first because your viewers will move on fast. And, you want to do something to capture their attention longer if you need a longer video.

Most business videos are about two minutes in length. That isn’t a lot of time to say what you need to, but on a mobile device, a persons scrolling through their social media page is only going to commit to this amount of time to give you. Short videos rule in this type of scenario.

Have More to Say?

What if you want to give a demonstration or provide a video with significant content to it? That’s something you can do, too. When a topic is of value or is entertaining to your audience, creating a longer video, one up to an hour in length, is necessary. To pull it off, create an introduction video that’s shorter. Individuals who want to stay tuned in will do so.

Long form content like this works well for demos, for example. But, you want to first prep your viewers for it. Use a short video on social media to grab their attention and lead them to the long content.

Explainer videos are also benefited from this type of setup. Webinars and product videos fit this mold, too. But, your goal should always be to get people to the next level – to your website where they can take some action to benefit your company. For this reason, invest wisely here in how you market this content.

Getting your video length right also depends on your audience. If your audience is likely to tune in longer, create longer videos. Sometimes, a bit of trial and error is necessary to get the right form and length for your audience’s needs.


Posted in: After Your Video is Created, Making Decisions, Video Production, Video Production Tips

Captions may seem like an optional component to video content, but they can actually be an important part of your online marketing strategy. You may know that 80 percent of internet traffic online is expected to be video by 2019. That’s why you are investing in it. But, without captions, you may be leaving a lot on the table – and a lot of viewers out of luck – from really capturing the content and message you are trying to present.

Why Does Video Captioning Really Matter to You?

Captioning is not new. It’s been used for many years for television. However, it hasn’t been used regularly on all websites or with all video production. It’s likely that this small investment and change to your marketing campaign, though, can make a significant difference in your outcome. There are a few key ways why captioning matters today.

  • It improves accessibility. Captioning’s ultimate goal is to improve accessibility so that those who are deaf or hard of hearing can still interact with and connect with the video. And, with a global industry, captioning also allows those who don’t speak your native language to gain access to the content. In short, more people get to experience your content.
  • Social media benefits come from captioning as well. It can help to increase the amount of people viewing your content on most websites. Keep in mind that captioning gives people a way to watch a video without the sound – such as when they don’t want to turn the volume on at work.
  • It also benefits your search engine optimization efforts. With captioning, you get to create a transcript of your video. This easily incorporates your keyword phrases. It can give you a nice bump to your SEO efforts.

In order to make captioning effective, there are a few things to keep in mind. First, keep them subtle instead of over the top in terms of flashy graphics. You also want to choose captions that work well with your video on all formats including on your mobile phones.

Depending on the tools you use to create captions, you can offer your viewers the ability to turn on captions or turn them off. This can also give you more freedom to use your video in variety of ways no matter what your ultimate goal is. On a landing page, this makes sense.

When it comes to using captions on social media, it’s best to offer them in all cases. According to some reports, nearly all people use Facebook without any sound – they don’t want the sound unless they elect to hear something. In this case, captioning becomes very important for them. Without it, you miss the audience you need to embrace because they are scrolling past your video.

Captioning is an important tool you should not avoid when it comes to video creation. With it, you can create an effective video that reaches more people and one that provides you with a far better ROI. It’s easy to incorporate.


Posted in: After Your Video is Created, Video Production

You know the value and importance of using video in marketing campaigns, even those that are done nearly solely online. But, how do you get the search engines to pay attention to the content you are creating?

The statistics are outstanding – with more than 60 percent of today’s businesses using video as a key component of their marketing. That’s up 66 percent from 2015. Another survey found that 91 percent of companies will increase or spend more on these types of marketing efforts. Your company needs to do the same. But, creating a promotional video isn’t enough. Businesses need to know how to take that content and ensure that people see it. To do that, you need to ensure each video you create is optimized for the search engines.

How to Make Video Reach Your Target Audience

With 75 percent of companies saying their videos are effective and 93 percent say the videos they create help customers to truly understand the product, most companies don’t know how to create a video and get it in front of the right audience. Here’s a breakdown of how to do that.

#1: Utilize Closed Caption

When you have closed captions on your videos, it is likely you’ll get more viewers. The reason is quite simple. A search engine cannot translate the graphic images on your videos into information it can use for indexing the video. However, they can use closed captions for this purpose. Of course, this also helps you to ensure your content is available to more people including those who may have hearing disabilities. It just makes sense.

#2: Create and Use Transcripts

Along the same lines comes the use of transcripts. First, recognize that your target audience cannot always watch a video with the sound up (think about all of those people at work!) Second, search engines can use the content from a transcript to help index your video. The addition of transcripts, according to a study done by Liveclicker, can increase your revenue by 16 percent because more people have access to the content. Transcripts do not have to be detailed and shouldn’t be riddled with keywords, but they should be on the page of your video.

#3: Add Subtitles to Your Content

More specifically, include multi-lingual subtitles to your videos to see another boost in indexing and effectiveness. When you have closed captions translated, you improve the number of people who can read and use those to make a buying decision about your product. This may help to increase watcher engagement by as much as 40 percent. And, the number of people who watch a video start to finish grows by as much as 80 percent.

What Should You Do Now?

If you are currently using video in your marketing plan, that’s fantastic. The next step is to insure that the search engines can find that video and place that video in front of the right people. To do that, take these three steps. It does not take long and it does not cost much to make these changes, but it can result in a variety of improvements for your video’s search engine ranking. And, ultimately, your video cannot be effective if you do not make it easily accessible to the target audience you’ve created that content for.


Posted in: After Your Video is Created

Video marketing and SEO is becoming necessary on the internet since more users are gaining access to faster internet connections. Due to these aspects, businesses are finding it necessary to start extensive implementation of online video marketing campaigns. Since their inception as a marketing tool, videos have shown significant success in driving traffic to websites. All search engines recognize the value of the videos since they provide a lot of in-depth information and take some amount of time to produce.

Due to this importance, videos are believed to be important supporting signals for the quality of the content for the sites on which they are used. The best place to host the video marketing campaign is on YouTube. This service is ideal because it is considered to be number two behind Google as a world leading search engine. Though YouTube is among the leading search engines, it is perfect mostly for entertainment videos. Nonetheless, consider hosting the video on other platforms if you intend to have full control over its ownership.

Also, the other hosting platforms enable your video to be quickly found in search engine results. Keywords are also important in video marketing just as they are for other SEO marketing campaigns. The keyword is vital for the video’s actual filename. Additionally, when you include a catchy title, your marketing video will be easily found by your target audience. Make sure that you utilize all the fields available while uploading your video to tell the system about the keywords you are targeting your video to be found with.

A successful video marketing and SEO campaign provides the users with capabilities to comment on the video. The ease of commenting will give your users an easy time to share your video with other connections on the social networks. Make sure that your videos are adaptive and clear for all devices. Make sure that your video is also supplied with a transcript. The transcript will assist the search engines to know exactly the content that appears in your marketing video.

Transcripts are also necessary for video marketing. They will help your video to be found using other terms that are not captured in the title or filename of your video. They act extensively as the content of a web page for the video. To make sure that your video content is easily found, make use of Video XML Sitemaps. These sitemaps are excellent because they will provide search engines with a definitive list of all the video contents.

The sitemaps also enable your videos to be found in their SERPs for the exact terms that you are targeting for your potential audience. Moreover, they give the search engines all the information they require to index all your video content efficiently. So as to ensure that your videos are quickly found, use Schema markup and Rich Snippets when making the video marketing campaigns. Also, Geotagging and merging YouTube with Google+ will enable for your videos to be found efficiently.

After making and publishing your video, make sure that you share it on 3rd party websites. Through sharing on social Medias, you can make many links enable your video marketing and SEO campaign to thrive exponentially.


Posted in: After Your Video is Created, Online Videos, Video Production Tips

Everybody enjoys watching a well edited and produced video. But have you ever wondered what goes into making a near-perfect video that stays on people’s lips and memory for days to come? Well, such a video has to have gone through several stages of productions. Video editing is the final stage that entails taking raw footage and then polishing it to make it appealing and ready for broadcasting. In other words, video editing refers to rearranging and manipulating video shots to create something new. This means that the person editing must choose the best shots, arrange them in order, add graphics, sound and special effects.

Nowadays, you can use the various computer software and digital technology available to edit pictures and sound. Some of this software include Final Cut Pro or avid and Adobe Premier Pro. Final cut is quite complex and it requires a lot of training to familiarize yourself with the many tools and options it avails to editors but Adobe Premier is a bit easier to maneuver. Editing with software is also referred to as non-linear editing system. You only need to install the software on your computer and import the raw footage that you want to edit, and then start editing to your desired quality.

However, this was not usually the case in the past because editors had to literary cut the reels of film using scissors. Other types of editing include linear video editing, offline editing, online editing, and vision mixing. Some of the projects that you may work on include commercials, TV programs, feature films and corporate videos.

Digital editing is the most popular tool of editing especially for commercial purposes. A video editor has to work under the guidance of a director so that they can actualize what the director had envisioned. However, things are much easier if the director or photographer doubled up as the video editor because they will know exactly what to shoot and how to edit. This is mostly the case when someone is making a personal video that they intend to upload on, Vimeo, YouTube, or any other similar site where people can upload videos.

In a nut shell, the work of a video editor involves the following activities:

  • Receiving instructions or discussing about the project with a client or director;
  • Transferring video footage/film to computer;
  • Assessing the footage and making the decision on which shots to cut and which ones to keep;
  • Cutting and combining shots using editing software;
  • Ensuring that the shots combine together to form clear storyline even if the shots do not follow the right sequence;
  • Making an assembly edit or a ‘rough cut’ out of the selected material;
  • Using digital technology to enhance picture quality;
  • Adding graphics, titles, sound and visual effects;
  • Creating a polished version.

Nowadays, video editing skills are used widely in the corporate world because companies need to create videos and advertise online. Most companies have resorted to hiring professional video editors who can attend to video related tasks. Others prefer outsourcing the work to freelance video editors or small editing companies. This way, they stay ahead of the competition by ensuring that they have a steady flow of quality promotional videos.

Ideally, video editing is not a difficult task and it requires both skills and creativity to execute well edited and produced videos. Any business doing online marketing can benefit massively from impeccable video editing.


Posted in: After Your Video is Created, Camera and Editing Services

You’ve done it! After what seems like hundreds of video shots, hours of script writing and brainstorming, and seemingly endless editing, your video is finally ready. Every person who sees it will feel just how much work went into providing the important message you’ve worked so hard to convey. Now all you need to do is get people to watch it.

It’s All in the Description
Many companies who already have a robust following don’t necessarily have to abide by this viewer generating rule, but you’re not them. The internet is a jungle with thousands of links, pictures, videos, and pop-ups begging for your viewers’ attention as soon as they log on, give yourself the best chance by giving your video an accurate description that tells the viewer just what they will get out of watching your video. “Top 10 Uses for Earl’s Magic Cleaning Solution” is better than “Cool stuff you can do with cleaning supplies.”

Work After Posting

Once you post video content online, you have to work to share your video to different blogs, social media sites, websites, email your friends, and post to any relevant place that may capture additional viewership. It’s important to take this step soon after posting your video as it will be more likely to generate traffic through other viewers’ shares and become self-sustaining without your constant help. If your video remains viewer-less, most will write it off even if your content is actually very good.

A Little Editing Goes a Long Way

If the first thing your video audience sees is five seconds of silence as you run from behind your camera to your post in front of it, you may as well stop there…because they will. No one wants to feel like they’re wasting their time when they watch your video—so don’t waste time! Edit out pauses and non-value-added moments so each second of your video is impactful, engaging, and watched. Then add in appropriate links and contact information to generate even more traffic for yourself.

Increase Your Organic Views

Most people find new information by typing phrases into a search engine and then following the top links down the rabbit whole of in-text links and information. When you get into the top links of the most popular search engines, you can generate endless traffic to your videos. Use annotations and ask for viewers to share your content to spread your message.

Buy Views…If You Have To

This section is very much of the spirit “If you can’t beat ’em, join ’em.” Other companies out there are buying false reviews, views, and customer accolades and they’re leaving you behind. In order to stay relevant in the online video world as you get yourself on your feet, it may be a good strategic plan to buy a few hundred views to ramp up your presence, but only if it is allowed by the video site you’re on.

However you choose to get people to watch your video, these five steps are sure to give you just the edge you need to start building a solid foundation for a lasting and successful presence.


Posted in: After Your Video is Created, Audience, Video Marketing, Video Production Tips

It’s no secret that how-to is one of the biggest buzz words in the world of content marketing. Research shows that how-to is one of the most searched phrases on the internet. This means that as long as you have expertise in any particular topic or area, there is a large section of eager audience waiting to tap into your knowledge. So you already have a market ready and eager for your content. In fact, as compared to text tutorials or pictorials, video is the best way to get the message across and actually explain to the audience how-to do anything. All you need now is to know the rules of making a great how-to video and play by them.

Credibility

This is certainly the rule number one. You must have credible knowledge of the subject you are talking about and you should be able to prove it in some form of testimonials. You should either have professional degrees or backgrounds in the subject you’re talking about. Or if you are an unlicensed person that has acquired knowledge in that field by taking personal interest and a lot of self-educating, you should be able to prove that you have the skills, within the first few seconds of the video.

Content

For any Social Media Marketing campaign, content is always the king. You must be able to provide absolutely real and genuine information along with relevant step-by-step videos. If you don’t show proof in the video or don’t look confident and clear, all it takes the viewer is a click of the mouse to shut your video down and move on to something else.

Subject Matter

You cannot go on making a video about how to do something that nobody wants to do, or everyone already knows. You have to identify the topics that will draw people and subsequently, make videos on topics that will interest a group of people. People are continually trying to learn new skills, improve themselves and in general, impress their peers. So if you have the skill that sets you apart, nothing wrong in sharing it with the world, especially if it helps you garner a few million hits on YouTube.

How-to videos are one of the best ways to get your message across, make your presence felt or even promote your business. If you are a beauty salon owner, putting up some really interesting how-to videos about express or affordable makeup would definitely boost your business. So play by the rules and keep reinventing yourself to make the best how-to videos possible.


Posted in: After Your Video is Created, Choosing Actors, Getting Ideas, Making Decisions, Online Videos, Video Production, Video Production Process, Video Production Tips

Promoting a Video
Kicker again did a great job and produced a world class video for you. You have sent it to the advertisement companies, your distributors, and your friends. Your marketers and lead managers have a copy. What next? With the growing trend for social media how can you leverage that and put your video in the hands of the people. How do you successfully promote your video on social media?

Get Likes on Facebook

Facebook is basically at the top of the social media chart now. To get your video viral on Facebook will mean that it will reach a large interconnected network of potential customers. Have persons liking your page and ultimately your video by running a Facebook add, or even simply promoting a contest. A growing trend is offering as gift card or other promotional item to a person who has shared your page the most. This is sure to get persons fired up at the prospect of winning and will potentially draw likes to your pages.

Tweet up a Storm on Twitter

If you have a Twitter handle share it. Share it on your Facebook page too. Even on Twitter you can start a contest for persons who bring in the most followers. A simple $5 gift card at a favorite store can do the trick. Post teasers and blurbs about your video, get your followers to tweet about it. Use your daily post management personnel to find a way to integrate mentions of it in your daily posts. Start posting pictures with teasers before the video is even released so as to spark interest in the video, them once it is released share, share, and share!

Blog It Tumblr

Post pictures and tons of it during production. Show how the process is going on. Get followers, follow persons. Get people interested in your products and services and what you do. Create a consistent and interesting blog and spice it up even more as it comes time to release your video.
 
These are just three of the many social media platforms that exist. There are many more that you could be a part of. You know your clients base and where they are most likely to be. So, make the decision on where your efforts should be concentrated and drive an informational campaign there. It is important to get the word out so that people will want to see the videos you create. In this Smartphone/tablet culture a lot of persons may not engage in traditional radio/television media. So you have to make an effort to reach them also.


Posted in: After Your Video is Created, Video Production