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When it comes to capturing your audience, focus on video. It should be a key component of your content marketing. It makes sense to do so since YouTube is the second largest search engine online. And, it’s highly effective at converting leads into buyers. But, take a closer look at a few key reasons you should be including video as a component of your content marketing efforts right now.

#1: People Are Using Video at Increasing Rates

This is really the bottom line. People like video. Across nearly all types of generations, video has become one of the most important tools for marketers because people are watching videos at an increasing rate. More so, experts believe that 71 percent of Millennials actually prefer video (with 58 percent of Generation X and 54 percent of Baby Boomers doing so).

#2: Video Converts Leads

One of the most important considerations here is what your video can do for your bottom line. Research indicates that video actually converts leads at a higher rate. In other words, video can pull in more people than your other forms of content marketing can.

#3: Video Can Boost Google Rankings, Too

Another key area of focus should be in how video can help you with search engine rankings. Video itself is helping with ranking well in the search engines – search engines rank websites with videos and links pointing to them higher than they do websites that do not. Plus, you can convert your video in a transcript, adding keywords to your website.

#4: People React to Video

Let’s say you create a fantastic video packed with information. You place it on your social media pages. It is more likely that your video will be shared before your other form of content is. And, when building a strong marketing campaign, shares are incredibly valuable. In short, if you want to increase your bandwidth to gain more attention from new followers, video can help make it happen.

#5: Video Brands Your Business

Video gives you a unique opportunity to brand your business. Every time you launch a video, you are providing a view into the way your organization does business, who you are, and what you have to offer. While all content marketing can offer some insight here, branding creates an image in the mind of the consumer, increasing his or her impression of you.

#6: You Can Monitor Your Strategies Effectively

Another nice benefit of video is that it provides a way for you to consistently see how your marketing efforts are working. You can see if people are clicking on it, where they go, where they stop watching, and what they tend to react to. All of this creates a better way for you to create successful campaigns down the road.

When it comes down to it, video marketing is an important tool in helping you to grow your business. Are you using it enough?


Posted in: Getting Ideas, Making Decisions, Video Production, Viral Video

Sourcing prospects? Advertising open houses? Staging the perfect open house to woo guests and passersby? These tasks are the backbone of selling real estate, but real estate agents have historically been met with challenges using this process. According to the Canadian Real Estate Association, home sales are still lower than they were four years ago despite small monthly gains.

Sellers need to delve into the secret hopes, wishes, and dreams of potential buyers before convincing them that this is the property for them. The one problem? Real estate agents aren’t mind readers. But, virtual reality can go where no other agent has gone before.

Virtual Reality Video in Real Estate

By replacing the imagination and photos with technology designed to transform a boring space into a custom property, virtual reality video is taking real estate marketing to new heights. Explore five ways virtual reality is changing the game for real estate agents.

1. Expand Your Search for Interested Prospects

Thanks to the globalization of commerce, people are no longer tied to one specific area when considering real estate. Whether you’re marketing properties to potential home buyers or commercial clients, virtual reality video gives customers an in-depth, realistic view of new and developing properties without ever stepping foot in the area.

2. Map Real Estate Development (or Redevelopment)

Research conducted by PwC Canada found that a high demand for commercial and industrial space combined with the challenge of limited vacant land means that developers need to reimagine existing properties to meet the needs of businesses. Virtual reality video is a cost-effective way for architects, developers, and designers to review a property’s assets and problem-solve ways to update the space to meet current needs.

3. Capture More Attention with Crystal Clear Images

Most people search available real estate listings online before they ever reach out to an agent or attend an open house. Among the biggest turn-offs for people searching for properties online are photos with poor lighting, distorted perspective, and unclear orientation. Virtual reality video lets users view properties with or without furnishings, look at the interior and exterior of the space and even peek into the pantry if desired.

4. Let Customers Stage a Home Themselves

Even after putting in hours (or days) into staging a home or office, real estate agents can still fall short when it comes to client expectations. Virtual reality video is putting the power of imagination back into the hands of customers and taking the hassle of guesswork off of the agent’s plate. Using a combination of mobile devices and virtual reality, guests at an open house can customize their experience by virtually staging the home themselves in real time, which helps prospective buyers make an emotional connection to the property.

5. Reduce Real Estate Marketing Expenses with Technology

Let’s face it: Selling a home or property can take time, sweat and patience. But, landing a sale doesn’t have to soak up your entire marketing budget. Virtual reality video can take a chunk of the legwork out of selling a property so you can spend more time connecting with clients. When the costs of photos, online marketing, and advertising, staging furniture and supplies are accounted for, simply marketing a home can require a large investment. Virtual reality reduces the amount of time needed to create a compelling listing while simultaneously eliminating manual tasks.

Take Your Real Estate Business to the Next Level

As customers start to see virtual reality used more frequently in the real estate market, they will begin to associate this technology with credibility. To save yourself time and money while boosting your reputation for cutting-edge real estate marketing, consider adding virtual reality to your list of marketing tools.


Posted in: Getting Ideas, Video Production

Demo videos have a lot going for them: they’re educational, memorable and informative, and most of all, they are powerful tools that help you make sales and close deals. An effective product demo video highlights the value of what you’re offering, addressing your client’s problem and how your company can solve it. Here are a few reasons that your business needs a demo video.

Demo Videos Let You Connect with Clients

You’re a firm believer in the products and services that you offer, and your enthusiasm for your business shines through to your clients when you sit down with them and explain how what you’re offering can meet their needs. No matter how great your online copy is, it’s really hard to capture that enthusiasm and make every website visitor feel like your service is uniquely suited to their needs. Demo videos provide the experience of sitting down one-on-one with a client and sharing how your product or service can help them.

They’re Convenient for You and Your Clients

Your clients are busy people, and coordinating a demo time can be a serious challenge. Rather than playing email volleyball with your client in an attempt to set up an appointment, you can simply send them a pre-recorded demo that they can watch and rewatch at a time that fits their busy schedule.

You Don’t Have to Worry About Canceled Appointments

Life happens, and sometimes your client is not able to attend a scheduled product demo. If you have a pre-recorded demo, then the preparation that you put into that meeting won’t go to waste. You’re still able to provide the client with the demo via email or social media, without having to go through the trouble of planning another demo.

Demo Videos are Easy to Share

Did your prospect arrive at the demo but other stakeholders from their organization that were scheduled to be there didn’t show up? If you’ve recorded the demo, then that won’t be a problem. Demo videos are easy to share, and once your prospect has the demo, they can easily share it with the other decision-makers within their organization.

Demo videos are powerful sales tools that can speed up your company’s sales cycle, maximize your sales team’s efficiency, and cut down on unqualified leads.


Posted in: Getting Ideas, Video Production

Videos are engaging, interesting, and memorable. They provide people with information using more of the senses, and as a result, they can be an excellent tool for teachers. Though schools can benefit from the use of videos as well, teachers can and should dive deeper into this area. The right video can communicate a message, share a story, answer a question, or break down complex topics into easy-to-digest content.

Why Use Video in Education?

Consider how your students engage in the world around them today. They use social media platforms such as Vimeo and YouTube every day. While this may be content that’s enjoyable, there is a strong component of this that can benefit the classroom. For example, 93 percent of teachers believe that the use of educationally based videos actually improves the learning experience, according to a study done by Kaltura. And, used in the proper format and designed well, this is exactly the type of result expected.

There are numerous benefits to using video in the classroom. Here are some of them:

  • Video allows students to engage visually. As a result, they also can retain information longer.
  • Students can watch the video more than one time, even at home to refresh their memory.
  • Video is more engaging, filled with more color, information, sound, and content. This helps to get them watching.
  • Video works in all types of classrooms. Use it in math, English, or just about any other topic where you want to communicate a message more fully.
  • Students enjoy videos. They are more willing to talk about what they watched. They can gather more insight and more willingness to share.

Video like this also allows the teacher to step back. Instead of teaching the same content day in and day out, video allows the teacher to step away from the front of the classroom to focus on other topics. And, yet, he or she is still providing incredible resources to students.

How Can You Use Videos in the Classroom?

As a teacher, your time in the classroom with students is limited. Each day is filled with more to do and balance. Video can help to alleviate some of this frustration. Here are a few ways to use it:

  • Create videos to teach specific course material. In particular, use it to help communicate a complex topic in a simple manner.
  • Use it to demonstrate outcomes to experiments or lab work. Break down the steps to a project your students need.
  • Use it to build awareness or communicate a message through a story rather than through a lecture. Sometimes, the inclusion of stories in teaching material can help to bring the message through more fully.

To be effective, video must communicate in the right format based on the topic but also on the audience. A professional video company can help to get this done. And, teachers can then turn this video into a tool they use to promote classes, refresh before a test, or engage students who need more sensory-based education more effectively.


Posted in: Getting Ideas

Promoting your Business with how-to videos is easier than you think. It doesn’t matter the product or service of your business, video marketing should be part of your overall marketing strategy. According to comScore Inc., a global digital market measuring service, the average internet user watches an amazing 186 videos, per month!

Get Into the Game

How-to videos have been used to market products and services for quite some time, however, historically they reserved for large brands with big budgets. Small business’ tended to get pushed out of the way because of the cost of producing videos, as well as the time involved. Now, technology has made both of these obstacles a thing of the past.

How To Promote Your Business Using How-To Videos

If you’re planning to produce your own how-to videos, be sure to use these, tricks-of-the-trade.

  • Be Sure the Content of Your How-to Video is Evergreen – Your how-to video is going to live on the web forever. Make sure that you choose content that is relevant not only today but tomorrow, next month, even years down the road.
  • Appeal to Wide Audience – Chose a topic that just about everyone can relate to. Don’t pigeon-hole your brand focusing solely on your current customers, the idea is to gain customers while keeping the base you’ve already acquired.
  • Keep It Short – Say what you have to say in 1-3 minutes and at most 5 minutes. This will encourage sharing. Most viewers will not slog through a 20-minute video.
  • Get Excited – Your how-to videos should get a viewer excited and motivated to buy your product or service because this is the ONLY thing that will satisfy their needs.
  • Ask For the Sell – Closed mouths don’t get fed. ASK THE VIEWER BUY! Treat your how-to video as an opportunity for you to relay info about your product and for the viewer to purchase it right then. Include back-links to your website’s sales pages so that a viewer can make purchases quickly.

Outsource Your How-To

Not comfortable producing your own how-to videos, but still want to use how-to videos as part of your marketing strategy? Kicker Video is a great place to start. Get started TODAY, call the Kicker Video team 888-294-9393, and let them show you How-To.


Posted in: Getting Ideas, Video Production, Video Production Tips

It’s time to start working on your video production. If you are sponsoring an event, such as a summer camp, you need to use video to capture the attention and interests of those who will be a part of it. Perhaps you are a camp director hoping to fill up spots. Or, you may be marketing a program to a brand new group of people. Video is one of the best routes to take. It provides comprehensive access and connects with people instantly.

How Do You Create a Showcase Video?

A showcase video is one that, as its name implies, showcases what your organization has to offer. It’s your time to shine. You can use this video for a variety of reasons:

  • Use it to attract campers who will sign up to participate.
  • Use it to attract employees to work at the camp.
  • Use it to attract sponsors who can help pay for your needs.

Once you determine who your viewer is, you can begin to pull together the pieces that will make up your video. Most importantly, it needs to stand out from other locations offering programs.

Strategies for Effective Videos

Outline some basic goals for your video. Then, use these tips to help you to create the stunning, upbeat video that will attract your desired audience.

  • Get creative. There’s no reason to make this the same as every other camp. Instead, use the creativity that you count on with your camp counselors to develop a theme. Show off activities, but also provide a few jokes.
  • Keep it lighthearted and fun. Many people who go to camp want to have fun there. This is one of the most important components of any successful camping experience no matter who is attending. Be sure your video captures that fun atmosphere.
  • Don’t go too long. Most of the time, you only get a few minutes to make your point. Keep your video to under five minutes. And, be sure the best information and content is at the start of it.
  • Add real people to the roles. To connect with your audience, use people who work at your camp to create these images. You can even embed photos from previous experiences.

Perhaps one of the most important steps to take in creating camp videos is to make them beautiful and attention-grabbing. You also want them to be edited professionally. For this reason, it is often best for you to work with a professional video production company. Video adds a lot of depth to your marketing. It can help your camp come to life. You want people to think, “I want to be there this summer!” Your video can make that possible.


Posted in: Getting Ideas, Video Production

When you’re shopping for a car, do you purchase one based on the color or how passionately the salesperson describes it? Of course not. You spend time talking to other car owners, reading reviews and perusing news articles until you find the best vehicle for your needs.

The Power Behind Testimonials

Just like you, customers do their research before choosing to engage with your brand. According to BrightLocal’s Local Consumer Review Survey 2017, customer reviews are more important than ever. A full 97% of consumers browsed online reviews for local businesses and 85% trust those reviews just as much as a personal recommendation.

A powerful testimonial video speaks volumes about your brand. You benefit from combining the power of word-of-mouth advertising with a marketable, brandable format. Learn how to create a successful testimonial video that draws prospects to your business.

Source Real Customers

The last thing you want to do is give the impression that you’ve hired talent to “play” satisfied customers in your video. It’s not authentic and immediately discredits any attempts to discuss your brand candidly. Find real customers that your brand has helped solve common problems. A good, quick and cost-effective way to do this is to send a survey to current customers via mail, email or social media.

Lead with Your Brand’s Benefits

Before your video showcases testimonials, establish why viewers should keep watching your video. What are the benefits to using your product or service? How can your business help solve a problem? Are there credible statistics that support why your product or service is needed? Persuade your viewers to continue watching to learn more about your brand’s real-world impact.

Use a Questionnaire

Maintain consistency when interviewing customers by using a questionnaire. You can always edit your video to highlight specific responses later, but an established list of open-ended questions will ensure the process is smooth. Think about the most important information you want to convey before creating your questionnaire. Possible questions may include:

  • What made you choose XYZ Company?
  • What problems or pain points were you seeking a solution for before contacting XYZ Company?
  • How did XYZ Company deliver results?
  • Why would you recommend XYZ Company to friends and family?
  • What stands out about your experience with XYZ Company?

Close with a Call to Action

Now that you’ve invested planning and resources into the creation of a stellar testimonial video, it’s important to include a call to action at the end. After all, what were the desired results of your efforts? Do you want customers to call you, schedule an appointment online or walk in for a consultation? Now isn’t the time to be shy. Let them know their next steps and how to complete them.

The Takeaway

A powerful testimonial video speaks to customers on a personal level by showcasing the results of real, human interaction with your brand. Satisfied customers transform into brand ambassadors on camera when they provide a personal account of their experience. Incorporate these simple tips into your production process to improve results.


Posted in: Getting Ideas, Video Production Process

As a real estate agent, your biggest hurdle is communicating the benefits of a specific home to a specific person or family. No matter how crafty your sales description or your listing details, you cannot get them to really experience the feel of a home through words alone. Video, though, can provide that all important connection your customers and clients need.

What Shots Matter?

When creating shots of a home, imagine what the home buyer is looking for an expecting. The key here is to ensure that the would-be buyer gets a clear view of what living in the home will be like. Walk through the home and give specific focus to the main sellers on the property – details of the architecture, the larger doorways, the spacious kitchen, and the outstanding view. What is going to sell the home?

Setting the Stage

The net step in the process is to create the right atmosphere. Work with your home sellers to tidy up and declutter the space. This is important because the video will pick up on small concerns. Shut the closet doors. Be sure there are no wrinkles on the bedding. Close the toilet seats, and get rid of all of the stuff on the countertops.

Know What You’ll Shoot

It’s important to focus on the interior of the home specifically – this is where people are going to spend their time. And, most videos should provide a solid overview of the whole home. If you plan to avoid some areas, do so with care. It’s important to focus on the right angle for each room, ensuring you are creating a large view of the area. You want the rooms to look spacious.

Moving Through the Video

It’s a good idea to use tripods with slides. Positioning them in front of the doorway to a room and moving the camera forward creates the sense of walking into the room. It creates a fantastic shot. If you are working with a production company to help you with this, plan to create movement shots that are slow and deliberate.

Drone Footage Is a Must

Today, it is just as important to sell the home’s neighborhood and settings. You’ll want to spend some time outdoors capturing the home from a flyover view. This is going to provide you with the best way to set the tone for life for these buyers.

Professional editing is essential. Take the time to choose the right type of video production company for your shoots whenever possible. The equipment and skill will make all of the difference here.


Posted in: Getting Ideas, Making Decisions, Video Production, Video Production Process

Restaurants can use video for a wide range of marketing opportunities. This extends much further than the average commercial on TV. For any business that wants to reach a larger audience and provide more insight and promotion for their company, video is the route to take. Using video simply makes sense. It is the type of medium that consumers want to use to get to know business owners.

But, how can you do this? What should your video be about? There are a few key ways to use video for restaurant marketing.

For New Customers

The first step is to create a video that introduces your location to new customers, people who have never visited and may not be visiting because they do not know what you have to offer. Create a video that walks them through the experience of visiting your location. Be sure to focus on the food, of course, as well as the customer service. Introduce what you have to offer here.

What Makes You Different?

In many areas, there are quite a few restaurants present. Why should a customer who is hungry right at that moment choose to visit you instead of the competition? To define this, you need to know what your unique selling point is. Perhaps it is a recipe, a trademark dish, or perhaps it is just the service that you provide.

Get Your Customers to Speak for You

Testimonial videos work very well. These are a great opportunity to showcase what you have to offer. Encourage your patrons to leave you reviews, but do it in testimonial format. For example, let guests discuss what their experiences where or what you did to help make their experience more enjoyable.

A Behind the Scenes Look

Another way to get your customers to embrace your location is to do so using a behind the scenes look at your restaurant, your business ownership, and even telling the story of your location. This helps to create a personable experience. Your customer feels as though they can connect with your business and feels like you are family not just another business trying to get their customers.

When it comes down to it, you want to invite people in to your restaurant and give them a one-on-one experience with you. What do you want them to know about you? Most importantly, what don’t they know that could help spark their interest and bring them in? Capture this in professional videos for your restaurant. When you do, you’ll create a much better opportunity to get to know your customers.


Posted in: Getting Ideas, Video Marketing, Video Production

Have you thought about using stock footage in your next video? For most businesses, the need to access and create brand new, custom video is ideal. Having your own footage makes sense and allows you to create exactly what you need and want. However, factors such as budget limitations, time constraints, and resources make this hard to do. For some companies, this means that accessing stock footage can be an ideal way to still create an engaging, vibrant video for less. Most of the time, stock footage is beneficial to videos, giving you an enhanced, complete look. How can it help you?

#1: It Creates the Movie-Quality Shot

Have you ever watched television and thought you were looking at a movie clip, perhaps one for an upcoming thriller? Then, you realize suddenly it’s really a commercial for a product. As a business, you may wonder, “How can I do that on a limited budget?” Here’s the bottom line. A high-quality, cinematic shot is important to most videos. It is professional, expected, and modern. Stock footage can afford you this high quality without the high costs.

#2: Get the Shot You Otherwise Could Not

Time is a big factor even on the largest budgeted video production sets. You need time to get the perfect shot, but it does not always work that way. More so, there are some instances when you need a time shot – showing the progression of time – that you cannot sit around and wait to happen so you can film it. With the help of stock footage by a professional video company, you can capture those time sensitive shots.

#3: Your Budget Is a Factor

Everyone needs the biggest, grandest type of shot. Of course – this is what your viewer expects of you even if you are a small business. Yet, the process of creating those big budget shots isn’t always within reach. While the pressure is on for your brand to have such impressive shots, you simply may need to turn to stock footage to complete them.

#4: You Need a Conceptual Shot

Here’s another reason why you need to consider stock video – you couldn’t otherwise get the shot you want. Conceptual shots are more complex and often require more innovative thinking and planning. Stock video offers more freedom and the ability to create very different shots and patterns. When you use stock images, you can convey a bigger picture or truth than if you tried to create these shots on your own.

#5: You Need It Yesterday

Shooting custom video takes time. But, sometimes, you should have planned ahead. You may find yourself unable or limited by time when it comes to completing some of the shots for your video. That’s okay. Stock images are available to go at the last minute. This also helps those who are considering more extensive productions but have a limited timeframe to complete them.

You can have the grand scale, impressive looks you want from your video production team. And, in some cases, you can spend more to have a fantastic shot created just for your needs. But in other cases, it is not necessary and may not be worth it in the long term. Stock images and video are very accessible and beneficial in nearly any scenario and should be considered in most cases.


Posted in: Getting Ideas, Making Decisions, Video Production Tips

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