Blog

48posts


Using videos as a marketing tool is a great way to drive sales or bring awareness to your brand. Videos send a clear message to your target audience while being interesting and effective, while boosting conversions and sales. In addition, posting videos on your website or on social media will also help you appear on search engines, which will also help you drive sales and boost engagement.

Want to post some video content on your business’s social media but don’t know where to start? Here are some video ideas that every business should post for more engagement.

1. How-to videos

Showing your audience how to use your product or how it works is a great way for them to discover your business. Film a step-by-step video to explain key features of what you are selling.

2. Testimonial videos

Testimonials are a great way to build trust with your target audience. A lot of customers will search for testimonials when they visit your website. It’s a good way to show them that what you are selling will work for them. 

3. Brand/culture videos

These types of videos are great for showing what your brand stands for. It’s a moment where you can share your business’s values to your audience and connect with them.

4. Product demo videos

Product demo videos will help you drive your customers to complete their purchase during the buyer’s journey. Ultimately, the goal is to show what they expect to receive by purchasing from you and to show how your product works. You could film an unboxing video showing what the package looks like.


Posted in: Audience, Getting Ideas, Making Decisions, Online Video Ads, Online Videos, Video Marketing, Video Production, Video Production Process, Video Production Tips

Both smartphones have excellent features and capture beautiful pictures and videos. Ultimately, is one better than the other in terms of camera quality? Let’s compare their features.

1.     Samsung Galaxy S21 Ultra 5G

Released in January 2021, the Samsung Galaxy S21 Ultra is one of the best camera phones on the market. It has the highest resolution possible on a Galaxy smartphone with 8K video, perfect if you love to capture moments on video. One of its new features is the use of AI to better separate the subject from the background on its Portrait Mode.

Camera features

·      8K video  – Highest resolution

·      Portrait Mode – Studio-like Portrait mode and provides ideal lighting

·      Wide Angle Camera – 108 MP, captures so much detail

·      Night Mode – the Bright Night Sensor captures clear images in low light, with bright and vivid colours

·      100x zoom range

2.     Apple iPhone 12 Pro Max

The Apple iPhone 12 Pro max is also one of the best camera phones on the market right now with its 12 MP sensors and its three camera unit. Compared to the older models, the new iPhone 12 series all have 7 elements lens and a larger f/1.6 aperture which means brighter images and less noisy/blurry images in low light. The iPhone 12 pro max’s main camera also has a sensor-shift optical image stabilization, which makes more stable videos and photos. One of its new features is the LiDAR scanner which brings pictures to focus faster in low light situations.

Camera features:

·      4K Dolby vision recording – 60 times more colours

·      12MP front and rear camera system: Ultra Wide, Wide and Telephoto

·      Night Mode portraits – gives vivid colour and on the wide angle camera

·      Portrait mode with advanced bokeh and Depth control

·      Smart HDR 3 provides more detail in every situation

·      5x zoom range

Final Thoughts

Both phones have excellent cameras. If you are looking for the best camera to capture videos – the Samsung galaxy S21 Ultra is probably your best choice. Galaxy S21 also has a better zoom than the iPhone. On the other hand, The iPhone 12 Pro Max takes excellent pictures and provides more realistic colours and white balance than the Samsung Galaxy S21 Ultra.


Posted in: All Posts, Camera and Editing Services, Making Decisions, Online Video Ads, Online Videos, Video Marketing, Video Production, Video Production Tips

Vintage 35mm film photography has gained a lot of popularity in the last few years. Film cameras capture really unique pictures, but it’s good to know what you are getting yourself into when buying a film camera.

Let’s look over the pros and cons of vintage photography.

Pros

  •  It gives your picture a really unique style

All vintage film cameras give you that grainy vintage look that is really different from digital photography. 

  •  Less editing required compared to digital cameras

One of the perks of taking pictures with a vintage camera is that you don’t have to edit your pictures. The camera itself basically does the job for you. The colors are more vibrant most of the time and the grain gives the picture a really nice finish.

  •  No need to charge your camera or use batteries

Vintage cameras don’t require power. This can be a big advantage if you are on the road and you don’t have access to power.

  • Easy to use

Most film cameras are easy to use on the automatic setting. You can easily achieve a really nice look with almost no effort.

Cons

  • You can’t see the picture after it’s been taken

Unlike other modern cameras, you can’t look at the picture you have taken and retake another one if you don’t like the result. 

  •  You have a limited number of pictures

Vintage cameras require 35mm film. You can usually take up to 36 pictures on a 35mm film. This can be a big inconvenience if you usually take multiple pictures at a time to get the perfect picture.

  • It can get expensive

While the cost of the camera itself is pretty cheap, the costs don’t stop there. You have to buy film, which can also be expensive. Expect to pay between 10$ to 50$ per film. Additionally, you need to get your pictures developed which can also get pricey.

  •  Film cameras are heavier than digital cameras

Carrying a heavy film camera can be annoying for some people, especially if it is brought on long hikes. If lightweight gear is important for you and you plan on carrying it a lot with you, digital cameras have a lot more lightweight options.

Final thoughts

So, should you buy a 35mm film camera? 

Ultimately, if you really like the vintage style that 35mm film cameras offer and you don’t mind the hassle of buying the films and getting your pictures developed, it’s a great choice!

Popular film cameras on the market:

·      The Canon AE-1

·      Pentax K1000

·      Olympus OM-1

·      Minolta X-700

Did you like this article? Follow our page for more!



Posted in: All Posts, Camera and Editing Services, Making Decisions, Video Production, Video Production Company, Video Production Tips

You may not be directing the next box office hit, but directing videos for your business is just as important. Video is directly tied to your brand’s success and can positively impact customer engagement, revenue and your brand’s identity if it is directed well. So, how do you direct actors? Put simply, directing actors takes strong leadership skills and a solid understanding of the video’s tone.

But let’s break it down a bit more. Take in these five tips for directing actors before you shoot your next take (see what we did there?).

1. Be the Expert

Part of directing a video means you’re the go-to expert on all things. From pre-production plans to coordinating technical aspects of the film and interviewing subject matter experts, it’s up to you to make the idea behind a video come to life on-screen. Do your homework before casting actors and really dive into your subject. Think about what questions or concerns actors might have once on-set and have a response ready for them.

2. Establish a Chain of Command

If there is one thing a great director is not, it’s a lone wolf. Not only do you need to have a team of people working with you to create a film, but you also need to be comfortable delegating responsibility and establishing a chain of command. When it comes to directing the actors themselves, that task is yours alone. Make sure you don’t confuse your talent by allowing members of your crew to interfere with your direction.

3. Keep Your Calm

Like a commanding officer on the battlefield, you’re the person each member of the team looks to for guidance. If you’re frustrated, tired or otherwise preoccupied with other things, your actors will notice. Following the previous tips will help keep you clear-headed and capable of leading actors to create a great video.

4. Empower Actors to Perform Well

Actors do best when they have what they need to carry out a role. Assist them by giving actors the tools they need to perform well. If your video involves scripts, let your actors become familiar with the script and ask questions well before you’re on set. Each actor is unique, so get with them one-on-one to learn what they need from you.

5. Pay Attention to Your Actors

Strong attention to detail doesn’t simply mean you need to understand all the components of making a video. It also means you need to read body language and emotions to ensure your actors feel supported and up to the task of carrying out a role. When asked about his method for working with known vs. unknown actors, Scarface’s Brian De Palma remarked, “When they see that you’re very concerned about protecting their performances, watching what they’re doing, and giving them the right suggestions at the right time, they become very easy to direct and look for all the help they can get.”

The Best Directors Direct Themselves First

Being a great director clearly requires that you understand all aspects of filmmaking, but it also requires the ability to control your own emotions and stay on task. The next time you’re planning a shoot, think about your previous video production and evaluate what went right and wrong. Aim improve yourself as a director with each new video.


Posted in: Making Decisions, Video Production, Video Production Company, Video Production Process, Video Production Tips

video small marketing business

Video marketing is associated with numerous benefits for businesses of all sizes, but small businesses may have the most to gain from utilizing this powerful medium. Here are ten big benefits of video marketing.

10. Tell a Better Story

Customers can record their testimonial on their smartphone or webcam and send it to you, and then you can share it on your website or social media page.

9. Meet Your Consumers Where They Are

Videos are your audience’s preferred medium, and delivering your message in the package that they want allows you to meet them where they are.

8. Boost Understanding of Your Product

In an era where customers conduct more and more of their shopping online, video marketing is the prime way to boost your audience’s understanding of your product by letting them experience it before they buy.

7. Improve Email Click-Through Rates

An email subject line that includes the word “video” is 19% more likely to be opened, and including video in the email can boost click-through by as much as 300%.

6. Foster a Strong Connection with Your Brand

The audio and visual stimulation that results from viewing a video has been shown to engage viewers and foster a deeper sense of connection than words on a page.

5. Get Big Bang for Your Buck

Website visitors are 64% more likely to make an online purchase after watching a video, and companies that use video report that they are growing revenue nearly 50% faster than businesses that are not.

4. Get Noticed on Social Media

Videos tend to rise to the top of social media newsfeeds due to their popularity, and site users are more likely to stop scrolling to watch an eye-catching video than to read the same content in print form.

3. Boost Your Conversion Rate

According to experts, doubling your website’s conversion rate may be as simple as adding video content.

2. Track Your Audience’s Patterns

Video allows you a peek into your audience’s consumption patterns by letting you see what parts of the video were skipped or what parts were re-watched. This gives you the opportunity to further tweak your marketing efforts to deliver what your customers want to see.

1. Take Advantage of Its Ease and Affordability

Contrary to popular belief, creating video content isn’t expensive, and it’s not just for large companies. With help from Kicker, your small or medium-sized business can harness the power of video and reach a larger audience.

Kicker works with your business to help you produce powerful video content to tell your brand’s story and reach more customers.


Posted in: All Posts, Making Decisions, Online Videos, Video Marketing, Video Production, Viral Video, Working with a Video Production Company

Most marketers and companies know that it is essential to have video as a core component of your campaigns. It is an important part of building your business’s brand and encouraging visitors to get to know your products and services. Yet, before you can create that video, you need to answer one question in detail. Who is your target audience?

It’s Not as Simple as You Think

It’s important not to assume who your target audience is and, instead, to create a plan for reaching them based on data you’ve gathered. Many companies conduct full market research, investing significantly into determining who their most likely customers are. This is a good step to take, especially for large scale campaigns. However, for your video production, it helps to flesh out a few key questions.

Determine Who You Wish to Reach

How do you determine who your target audience is, then? It’s important to start with understanding who is most likely to buy your product or service. Consider all demographics as well as any other details that are important to your brand. From there, consider the following.

Ensure Your Brand Values Come Through

Your video needs to be able to communicate your brand value. Once you know who your audience is, you can build your brand to meet their needs and goals. Most often, you want to ensure your brand’s identity comes through within your videos as that’s what is going to convince others to buy from you.

Solve Their Problems

With your audience in mind, you can then begin to solve their problems. This is an important step in building the script for your video. What do you want to solve for your viewer? The video needs to address their concerns to keep your audience interested.

Create Content That Fits Their Needs

One of the most important things you can do is to build video that fits your customers specifically. For example, most have a specific goal in coming to your company. Are you reaching them with topics that are valuable to them? Is your content authentic and unique, something they have not heard before? Then, be sure to create videos that relate to your audience, such as being shorter.

When you invest the time into creating content that fits your audience like this, you know your video is going to be valuable to them. If you don’t know your target audience and target them properly, you’re limiting your success.


Posted in: Getting Ideas, Making Decisions, Video Marketing, Video Production, Video Production Company, Video Production Tips

When making videos to promote your business, there are plenty of things you need to do from ensuring proper lighting to creating a strong story. Yet, there are also a few must-avoid situations. You don’t want to make these faux pas to limit the success of your videos. Here’s a look at the biggest mistakes to avoid.

#1: Avoid the green screen

Let’s be honest here. The green screen is necessary in some cases, but if you can find a set instead, that’s the route to take. Green screens are too time-consuming and don’t offer the best results.

#2: Don’t have music fade at the end of the video

It’s great when a backing track stops at the same time as your video, but the mistake to avoid is the fading out of that music at the end of the video. Bring the music and the video to the same stop.

#3: Jump cuts do not always work

Many people use jump cuts, and in many cases, they can be ideal. However, it does not have to be the only option. Instead, put some thought into your shots before you shoot to help you avoid this editing problem.

#4: Too little time

When you are working with a video production company, you need to ensure there is plenty of time available for the entire shoot. That includes a good amount of time for setup, lighting, and prepping your team. Don’t put too little time into this type of background work.

#5: Good enough during the shoot isn’t okay

It’s common to put too much demand on the editing process. You don’t want to have to fix a great deal during the post-shoot. Instead, you want to get it as close to right during your video shooting.

#6: Too much acting

Avoid putting the pressure on your talent to act. You want them to really be able to convey a specific emotion and to create a very real level of feeling. The best way to do this is to use people who really do get the company.

#7: Not picking the right location for the time of day

It’s easy to make this mistake when you have a business schedule, but it will cost you. You want to consider things like lighting well in advance to avoid the complications later.

#8: Not hiring a pro

You can do some of the lighting, setup, and production yourself, but you’ll save time and money by hiring a pro.

Are you making these critical mistakes? Avoiding them allows you to have a better finished product.


Posted in: After Your Video is Created, All Posts, Audience, Choosing Actors, Making Decisions, Video Production Company, Video Production Tips, Working with a Video Production Company

Video marketing should be a part of your business’s strategy. By 2021, as much as 82 percent of all internet traffic will go towards video – according to Cisco. Considering this, any business that does not invest in video could be left behind. The question is, how do you incorporate video into your marketing efforts in a way that is going to achieve success? Here are several strategies to help you get started.

#1: Make It Mobile Friendly

One of the most important steps in the process is ensuring the video you create are capable of being viewed properly on mobile devices. Because most people use a smartphone to browse the internet, this is where your content is most likely to be viewed. It’s important to consider where they will be viewed, too, such as on Snapchat and Instagram. Shorter videos are ideal for these formats.

#2: Make Your Videos Stories

It is also important to ensure that the videos you create are telling some type of story. Instead of an ad, make them provide some bit of information through a story format, the most effective way for you to reach your audience. It’s also the only want to get the true emotional connection you need.

#3: Offer Value

Video should not just be made to be funny or strange. It needs to be valuable. Your audience wants to know that there is some point or benefit to them for using this video. If the video is simply basic information, it does not relate to them well enough. That can limit your success with the video. Instead, make it beneficial to them. What do they need to learn or want to learn?

#4: Create a Plan

You also need a plan for your video marketing efforts. There is the need to develop several formats of video with numerous points to it. You want each component of your video marketing efforts to provide the right type of information based on where your customers are in the sales journey. Videos need to be used through your email subscribers, but also for YouTube channel views, social media, and your website.

#5: Share and Grow

Video marketing is like any other form of marketing today. You need to work with others to get it in front of people. To do that, it is important to use influencers, or people who have a large audience of customers.

When you are considering your video marketing efforts, remember the importance of developing customer-centric videos that tell a story and engage with your audience.


Posted in: Making Decisions, Video Marketing, Video Production, Video Production Company

Perdonalized videos

As a business owner, you know your company is unique. It stands out and does something the competition does not. How do your customers know this? Many times, they may know about your products or service, but the lump them together with every other company offering what they think is the same. One way to break away from this is to create personalized video content. This content can be exactly what you need to really give your brand a new look and to get more attention from your would-be customers.

We’re Moving Towards Automation

One of the key reasons we need some type of personalization within our video content is because we are moving so far away from the typical sales model it is necessary. For example, many businesses have spent a great deal on automation of their customer service steps. The customer interacts fewer times than ever before with your sales team or with any employee of your company. While digitizing your business is necessary, you still need a way to create a bond and a relationship with your customer. Personalized video can create that.

 

You Stand Out

Another key reason to invest in personalization of your video content is that it allows your company to stand out among the competition. For example, each video is a unique experience, not just a sales message or a basic video. It has real characters within it that create a fantastic level of interest. And, as a result, your customers engage with you and with your brand. Personalized content can help you to make the impression you need to on your customers.

 

Building Relationships

Brands today have to move away from the focus on the sale. Just getting that single sale is not enough to bring in your customer again. Rather, you need to work on creating an experience for the would-be buyer and even beginning to create a relationship with that buyer before you actually sell to them. This is what brings them in and helps your brand to stand out. Personalized video content can help make that possible.

The key focus here needs to be on creating content that represents your brand and company but that also creates some level of engagement or interest for your customer. You want to connect with your audience on a personal level so they recognize your company. When you create this type of bond using content that’s personalized to them, you may see more brand recognition, more shares on social media, and more sales in the long term. What can you do to make your personalized video content stand out?


Posted in: Audience, Making Decisions, Online Videos, Video Production, Video Production Company, Video Production Tips

Creating Video Content for Platform

Creating great videos is the first step. Once you have your brand’s video created, what do you do with it to get the best results? It’s always best to find ways where your content can stand out, but also reach the ideal customer or buyer for your products or services. Luckily, there are many platforms available that can offer help to most marketers looking for a fast, effective way to promote.

What You Need to Consideration First

Before you can choose a platform, you need to consider your goals for your brand video. Here are a couple of key questions to ask:

  • Who is the target audience for your video? Who needs to see this in order to make a decision about your products or services?
  • What platform does your main audience use the most?
  • What type of engagement do you want to have through your videos? In other words, what do you want people to do when they see your video?
  • What message is the video offering? Having a story to tell, ask yourself which platform is going to offer the best way to grab attention.
  • Where is your brand known? What platforms do you need a bit more work on?

The Video Platforms to Consider

There’s no doubt that YouTube is the largest platform of video content of any type. It may prove to be the ideal option for your client base. However, social networks are fast becoming the go-to location for videos because of the sheer reach they offer. Here are a few things to consider.

  • YouTube is an excellent starting point for adding your video. Building a channel here that allows you to educate your buyers on a consistent basis can be highly effective. If you plan to add videos frequently, start here.
  • LinkedIn is an excellent choice for those who have a strong B2B market. If your business’s ideal audience is professional, this is the likely place to be.
  • Facebook is a solid option for those who want to reach a more mainstream audience. Twitter is also an excellent location if you have a younger or Millennial audience.

In every situation, ask yourself what specific goals you have for your video. Then, determine which platform can offer the very best level of traction for you.


Posted in: Audience, Interactive Videos, Making Decisions, Online Videos, Video Marketing, Video Production Company, Video Production Process, Working with a Video Production Company

Older posts