Blog

41posts


Getting good lighting is probably the hardest and most important part when doing product photography.

When shooting product photography, you want to have the perfect set-up for high-quality images. You’ll need to make sure you choose a good background and maybe add reflectors to avoid unwanted shadows and you’ll also need to adjust your camera settings. Here are 3 tips that will help you get that perfect lighting:

  1. Natural light

Natural lighting is a cheap way to achieve great lighting without having to purchase photography equipment. You want to shoot when the light is bright but it’s important not to have direct sunlight on the products. Direct sunlight will cause overexposure with unwanted shadows. Shooting on a cloudy day will create a more natural look with even light, which is what you’re looking for.

  1. Background choice

Your background should always be white for best results. White reflects light better than any other color which helps you achieve more evenly distributed light. For smaller products, you can use a plain white board as a backdrop. For best results, the board should be slightly curved for a seamless background. It’s also important to secure the background with clamps or tape to prevent any changes in the lighting set up.

  1. Reflectors

Now that you have your space set up in front of a window with a white background, you may need reflectors to avoid unwanted shadows. You can purchase a reflector on amazon or even use a white foam board to reflect light. Place your reflector on the side where you see the most shadows on your products.

Keep in mind that the lighting requirements are different depending on which type of products you want to photograph. Altogether, you should accomplish pretty decent pictures with the few tips listed above.


Posted in: All Posts, Camera and Editing Services, Video Marketing, Video Production, Video Production Company, Video Production Process, Video Production Tips, Working with a Video Production Company

If you are thinking about buying an iPad mini but are confused as to which model you should purchase, here is our comparison between the 2019 and 2021 iPad mini versions. 

The new iPad mini has some upgrades featured which can make it very tempting to opt for this newer model. Here are the features that come with the new iPad mini (2021).

·      It delivers up to 80 percent faster performance than the previous versions.

·      It also comes with a USB-C port, which increases connectivity speed.

·      The new iPad Mini has a larger 8.3 inch liquid retina display

·      Both the Wifi only and the Cellular version are lighter

·      The Touch ID is now at the top right corner, rather than at the bottom which gives the touchscreen a more elegant style.

·      Now equipped with a USB-C connector rather than a lightning connector

·      The sound is superior with the new speakers

·      The Battery life is the same as the 2019 version.

·      Much faster with the A15 Bionic chipset

·      Improved front camera for video calls

Is the upgraded 2021 model worth paying more?

To sum up, the new iPad Mini doesn’t have many cons except the much higher price compared to the older model. The new iPad Mini clearly is worth buying compared to the older version if you don’t mind splurging more.


Posted in: All Posts, Camera and Editing Services, Video Marketing, Video Production, Video Production Company, Working with a Video Production Company

Microsoft Teams announced to fix a small widespread problem that will facilitate your video calls. It’s going to fix a really annoying problem every Teams user probably experienced.

This new keyboard shortcut will help you save time when communicating on video calls. “Ctrl Spacebar” will allow you to shorten the amount of time it takes you to mute or unmute yourself during a video call.

Microsoft Teams already has a mute/unmute feature that most users don’t know about, which is a three-button shortcut: Ctrl, Shift, M. Then again, this old keyboard entry is more complicated to execute than the new feature launching soon.

Altogether, you won’t have to experience the delays that come with users forgetting to unmute themselves, resulting in time spent on mentioning ‘’You are on mute, we can’t hear you’’ or ‘’Please mute’’. Furthermore, because of this simple function, background sounds will be less frequent.

This new Teams feature is planned to launch very soon next month.


Posted in: Video Production, Video Production Company, Working with a Video Production Company

Video Director

There is a lot that goes into making a video production. The person who oversees the filming process, known as the Director of Photography (DP), has to work with the director and camera crew to capture all of the shots needed for an entire film or commercial.

This article will tell you everything you need to know about working with your DP to get those perfect shots!

  • Before you get to set, fill in your DP about the project thoroughly. They love a good script. Talk it out ahead. Discuss the gear, and how you want to shoot the story. Don’t leave it up to your Line Producer or Production Manager to do a debrief. You know the story.
  • If you need to scout and you can afford it, take your DP. Take the pressure off and do as much with her before you get to shoot day. Your team can carve out time to talk out concerns and what’s working while scouting. He knows how to work with daylight, and where and what time you can shoot, especially if you’re outdoors. He’ll be happy to get ahead of the shoot day too (and get paid), and have a sense of what he’ll need to pack. Sometimes photos and videos aren’t enough.
  • Make that shot list tight. If you know the script, you know the shots. It’s okay to have more B-roll than you may be able to accomplish. Prioritize the must-haves. Anything extra will be bonus!
  • Set the tone, that’s your job. Everyone wants an easy-going set. It doesn’t mean you aren’t working hard. Make it enjoyable no matter what needs to be done for the day.
  • Be sensitive—he’s an artist too. You want him off sticks, but have you noticed he’s been handheld since 9am? Be mindful of the physical impact of filming and the strength required.
  • A pro-DP wants and cares about your feedback. They want the praise and they want to have input. Give them both. When you have a difference of opinion, keep it professional. If we didn’t vibe, it simply wouldn’t go well for anyone. Remember, it’s about the product. Stand firm in your direction, but be kind and stay cool. This matters as a leader on set, as well as for your reputation.
  • Look out for your DP, down to the tiniest crumb. A hangry DP isn’t cute. Feed him well! It may sound like a small detail that you’ll remember, but catering is king. Give him and the crew enough time to eat. Let them decide if they want to get back to set earlier. Keep him hydrated and caffeinated, if he needs it.

The more compassion and respect you show the DP, the greater the synergy between you until the moment you bump elbows and wrap out. The manifestation of a solid collaboration and deep connection is your gorgeous, smart footage that’s ready to head to post!

Source: https://www.premiumbeat.com/blog/working-with-director-of-photography/ 


Posted in: All Posts, Camera and Editing Services, Online Videos, Video Production, Video Production Tips, Working with a Video Production Company

Choose the right camera

Do you like photography as well as recording videos? You’ve been at it for a while and you want to invest in a new camera or get an even more powerful camera? You are at the right place to answer all your questions! Such an important investment requires a lot of thought in order not to be disappointed with your first purchase… So follow the guide!

  1. Do you prefer photography or videography?

Depending on the activity you practice the most, it is important to choose a camera that will meet your needs. Sony cameras are very well known for making very good quality videos, in addition to being lightweight and easily transportable, for your travels for example. As for the Canon brand, it is famous for its cameras offering all the qualities and settings recommended for a photography pro.  

  1. What will you photograph?

Depending on what you are used to photograph as well, you will have to choose the right camera and the right lenses. If you are more accustomed to portraits, landscape pictures, or microphotography, do your research according to these characteristics. For those who like to take pictures at night, for example, you will have to choose a high enough number of iSO to take your pictures!

  1. What is your budget?

We often forget this, but buying a new camera is above all a question of budget! Indeed, the more you look for a model capable of beautiful things and we a lot of features, the more you will have to put the price on it. Of course, it is not a question of throwing away all your savings to buy the most expensive camera, but you will have to expect to pay no less than 500 dollars if you want to invest in a quality product!

  1. Do you want to upgrade your camera later?

If you want an entry-level camera that will give you the option of adding more components or upgrading later then the best option for you will be either a mirrorless camera or a DSLR. A compact camera with a fixed lens will not give you any future options. But generally, mirrorless cameras and DSLRs will allow you to upgrade and get new lenses, add filters, etc. So if you want to start small and add-on as you learn, choose one of those options.


Posted in: Camera and Editing Services, Online Videos, Working with a Video Production Company

As the most memorable form of content online and on-screen, video is an effective way to showcase your brand’s value across many verticals at once. But to do so, you need to make sure your videos are published with clean production that fits your brand’s style.

Most likely, you don’t have a future Michael Bay working for you, which means you’ll need to work with a video production company. Unless you have an unlimited budget (a la the likes of Jeff Bezos), you need to make the right decision when choosing a production company. Here’s how to do it while maximizing ROI.

4 Things to Consider When Choosing a Video Production Company

Use these four criteria to evaluate whether a certain video production company is right for your business.

  • Stunning Portfolio. Always ask to see past work to learn whether the video production company is capable of meeting your expectations. If you don’t see something that reflects what you’re looking for or that matches your style, discuss the changes you’d like to see and whether the company is capable of delivering.
  • Animation Services. Sourcing actors, dealing with permits and blocking out hours or days for filming may not be in your company’s best interest all the time. Sometimes, an animated video can perform better for certain purposes, such as explainer videos. Make sure your video production company offers animated videos with a proven team of quality animators.
  • On-Location Expertise. Filming on-location is much different than filming in a studio. It requires different lighting, equipment and legal hoops through which you must jump. Vet a video production company by inquiring about their on-location process and expertise.
  • Advanced Technology. The future of video is constantly changing and, as new technologies hit the market, your video needs will change along with them. Consider this when meeting with video production company representatives, to improve ROI and keep your messaging consistent, you’ll want to build a long-term relationship. Ask about 360-degree video and virtual reality, as this type of video format is gaining popularity among viewers.

Use Video to Create Loyal Brand Ambassadors

Paired with the right production company, your brand can accomplish a slew of goals from increasing brand awareness to generating leads to securing sales. The partnership between your brand and a good video production company can be strong and profitable provided you make the right decision. To discuss your video production needs, contact Kicker Video today.


Posted in: Working with a Video Production Company

How do you reach your audience? Through print mail, email marketing tactics or strictly on your website? Are you seeing the results you want? Whether you’re reaching goals already or need a little help, branded video content can boost engagement, brand awareness and sales.

“But video isn’t right for my business!” you might say. That’s where we’ll have to disagree. There are a lot of misconceptions about branded video out there. Take a look at the top five video myths as we debunk them.

Myth #1: You Can’t Afford Video

Believe it or not, video is sometimes more affordable than written content (and performs better, to boot). You can snap a video from most smartphones and tablets only to upload it to social networks from the same device seconds later. Even if you shoot a video using a professional production company, the costs are far less than that TV ad spot you’re probably already funding.

Myth #2: There Is No Way to Track Success

Simply untrue. Virtually any platform you use to distribute video has built-in analytics that can give you insight into engagement metrics that can then be tracked to conversions. According to the pros, engagement is the most popular way to monitor content performance. Even if you don’t want to dive into analytics, recording likes, shares and views provides insight into how well your video is doing online.

Myth #3: You Need Professional Actors

Customers can smell phony from a mile away and using professional actors exclusively may even harm your brand’s credibility or trustworthiness. Your audience wants real. They want you, your employees, your existing customers and even your vendors (if applicable) to weigh in on your brand’s value.

Plus, they want humor. Take Dollar Shave Club’s hilarious video as a great example of melding real life with real people. The result: 26 million views and a brand that has become a household name.

Myth #4: Video Isn’t Right for Your Industry

Hogwash! There is no wrong industry for video. Whether you sell a service, a digital product or a physical product, video is the most engaging way to showcase why people should pay attention to your brand. If you’re stumped for ideas, show customers a behind-the-scenes view of your product’s production or record your team’s participation in a local volunteer event. Video is about reaching people on an emotional level, even if you sell antique buttons or oversized clown shoes.

Myth #5: There Is No Time to Create Video

We get it; you’re busy. And that’s a good thing! Your team should be focused on attracting leads, closing sales and retaining your customer base. We’ll just add that investing some time in video production and distribution can help you realize returns that months of staff time, brainstorming, marketing materials and outreach cannot match.

Video Grabs Attention

And, your business will benefit. Hubspot found that video outperformed everything from social media content to interactive articles. So, shoot a video, distribute it and see how it goes. Don’t let myths hold you back. Your ROI will thank you.


Posted in: Online Videos, Video Marketing, Video Production, Video Production Company, Working with a Video Production Company

video small marketing business

Video marketing is associated with numerous benefits for businesses of all sizes, but small businesses may have the most to gain from utilizing this powerful medium. Here are ten big benefits of video marketing.

10. Tell a Better Story

Customers can record their testimonial on their smartphone or webcam and send it to you, and then you can share it on your website or social media page.

9. Meet Your Consumers Where They Are

Videos are your audience’s preferred medium, and delivering your message in the package that they want allows you to meet them where they are.

8. Boost Understanding of Your Product

In an era where customers conduct more and more of their shopping online, video marketing is the prime way to boost your audience’s understanding of your product by letting them experience it before they buy.

7. Improve Email Click-Through Rates

An email subject line that includes the word “video” is 19% more likely to be opened, and including video in the email can boost click-through by as much as 300%.

6. Foster a Strong Connection with Your Brand

The audio and visual stimulation that results from viewing a video has been shown to engage viewers and foster a deeper sense of connection than words on a page.

5. Get Big Bang for Your Buck

Website visitors are 64% more likely to make an online purchase after watching a video, and companies that use video report that they are growing revenue nearly 50% faster than businesses that are not.

4. Get Noticed on Social Media

Videos tend to rise to the top of social media newsfeeds due to their popularity, and site users are more likely to stop scrolling to watch an eye-catching video than to read the same content in print form.

3. Boost Your Conversion Rate

According to experts, doubling your website’s conversion rate may be as simple as adding video content.

2. Track Your Audience’s Patterns

Video allows you a peek into your audience’s consumption patterns by letting you see what parts of the video were skipped or what parts were re-watched. This gives you the opportunity to further tweak your marketing efforts to deliver what your customers want to see.

1. Take Advantage of Its Ease and Affordability

Contrary to popular belief, creating video content isn’t expensive, and it’s not just for large companies. With help from Kicker, your small or medium-sized business can harness the power of video and reach a larger audience.

Kicker works with your business to help you produce powerful video content to tell your brand’s story and reach more customers.


Posted in: All Posts, Making Decisions, Online Videos, Video Marketing, Video Production, Viral Video, Working with a Video Production Company

Build perfect Facebook video for businesses

Love it or hate it, Facebook is one of the most valuable tools for marketing your company. Yet, the site is changing. Video consumption on the site continues to be the hot spot. In fact, 100 million hours of video is uploaded to Facebook every day – and 46 percent of marketers use it as a component of their campaigns.

How Do You Create a Video That’s Facebook-ready?

Facebook offers a lot of features to help make it easy for you to upload a video to the platform. It’s a good idea to first map out what you would like to target with your video. Then, consider a few options.

Should You Go Live?

Live video on Facebook is a population option and it can work for marketing purposes. It definitely gets more engagement from your audience. It’s a good way to get your company’s personality in front of the masses and to put a face to the company.

Formal Videos

It may be a bit better, though, to consider other formats that give you an opportunity to create a more professional look. Video that’s live is hard to control and difficult to manage in terms of marketing. While it creates engagement, it relies on a lot of factors going just right all at the same time.

Instead, consider using other videos, including those created in advance, to promote your company:

  • Educational videos are fantastic because people love watching them. If you have a topic you want others to learn about, these videos are the best for creating brand influence and building your perception as an industry leader.
  • Company-based videos are those that tell your business’s story. They communicate the brand through statements, promotional material, and through real people. That is, when you want to create your brand, start with a company story video.
  • Explain something. Facebook explainer videos do well because they are communicating a very specific message to a targeted audience. Explainer videos are excellent tools for teaching your target audience about your company.

Making It a Success

Hiring a video production company to help you craft your ideal Facebook business video is your first step. Then, you want to create a script for it that communicates a specific message for this particular video. Keep it short – usually under two minutes – to get people interested.

You’ll want to work closely with your team to create an interesting, or even strange video, as that’s what is going to help to get your video into the hands of your target audience. Give them quality information every time.


Posted in: Online Videos, Video Production, Video Production Company, Video Production Tips, Working with a Video Production Company

Many companies use email marketing. It is a fantastic way to reach your previous customers or those who have shown interest in your company. What is even better is that email can incorporate video, which makes it more engaging and a better way to reach your audience. Email has to be easy – it needs to open quickly, be interesting, and provide a simple way for your customers to get information. Here are some tips for linking video and email.

It’s Worth It

Emails with videos in them get read more than those that do not. Clickthrough rates on videos tend to be significantly higher because people like video and engage in it more readily. Any investment you make into video is going to be well worth it in most cases.

How to Make it Work

Incorporating video into email is an important step. Here are a few tips for doing so:

  • Be sure the subject line and first lines of email text indicate there’s a video. Doing this will encourage people to open it.
  • Use it as a way to introduce your customers to your business. It’s a good option for a welcome message and a thank you, for example.
  • Always include a thumbnail – that’s the picture in the email that lets them know they can click to watch the video. It has to be attractive and interesting enough to click.
  • Always include a call to action within your email. Tell them you want the audience to watch the email to get more information, work with you, or otherwise get the service they want.
  • Make sure that your email is easy to open and fast. People do not want to wait to get to the good stuff.

Once the person opens the email and clicks to watch the video, be sure it is an easy transition for them to get to your landing page. And, that landing page, which may be the home for your video, needs to also include the proper call to action. It’s important to keep the content of the email short but to elaborate on your landing page about what your company has to offer.

Using video and email together can be one of the best ways to pull people into your website and your page. If you’re not doing so yet, now is the time to incorporate this medium.


Posted in: Audience, Video Marketing, Video Production Company, Video Production Process, Working with a Video Production Company

Older posts