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When making videos to promote your business, there are plenty of things you need to do from ensuring proper lighting to creating a strong story. Yet, there are also a few must-avoid situations. You don’t want to make these faux pas to limit the success of your videos. Here’s a look at the biggest mistakes to avoid.

#1: Avoid the green screen

Let’s be honest here. The green screen is necessary in some cases, but if you can find a set instead, that’s the route to take. Green screens are too time-consuming and don’t offer the best results.

#2: Don’t have music fade at the end of the video

It’s great when a backing track stops at the same time as your video, but the mistake to avoid is the fading out of that music at the end of the video. Bring the music and the video to the same stop.

#3: Jump cuts do not always work

Many people use jump cuts, and in many cases, they can be ideal. However, it does not have to be the only option. Instead, put some thought into your shots before you shoot to help you avoid this editing problem.

#4: Too little time

When you are working with a video production company, you need to ensure there is plenty of time available for the entire shoot. That includes a good amount of time for setup, lighting, and prepping your team. Don’t put too little time into this type of background work.

#5: Good enough during the shoot isn’t okay

It’s common to put too much demand on the editing process. You don’t want to have to fix a great deal during the post-shoot. Instead, you want to get it as close to right during your video shooting.

#6: Too much acting

Avoid putting the pressure on your talent to act. You want them to really be able to convey a specific emotion and to create a very real level of feeling. The best way to do this is to use people who really do get the company.

#7: Not picking the right location for the time of day

It’s easy to make this mistake when you have a business schedule, but it will cost you. You want to consider things like lighting well in advance to avoid the complications later.

#8: Not hiring a pro

You can do some of the lighting, setup, and production yourself, but you’ll save time and money by hiring a pro.

Are you making these critical mistakes? Avoiding them allows you to have a better finished product.


Posted in: After Your Video is Created, All Posts, Audience, Choosing Actors, Making Decisions, Video Production Company, Video Production Tips, Working with a Video Production Company

When you’re on social media or browsing YouTube, what catches your eye about a video? Is it the thumbnail, design elements or the fact that the title seems to be speaking directly to you? Most likely, it’s a little bit of all three.

You see, successful business videos share three key elements: audience, aesthetics and appeal. Do your videos have what it takes to be successful? Let’s find out.

Target the Right Audience

There is truth in the saying “You can’t please everyone all the time” because, in fact, you’re not supposed to. This is particularly important for businesses trying to reach customers with video. Before hitting the power button on your camera, you need to think deeply about who you’re making the video for and what would want out of it.

What pain points can you address? Which emotions are the most powerful? In what ways will your video be useful and memorable?

Stay True to Your Brand

While it’s important to think a little outside of the box when planning brand videos, it’s equally important to help viewers instantly attribute a video to your company. Visual elements, such as logos or script, within a video should be carefully chosen and consistent with your company’s branding that would otherwise be found on a business card, emblem or product. For example, Coca-Cola keeps the content in this video on-brand by tying the product colors into the animation.

Give Your Title and Thumbnail Some Pizzazz

If you’ve ever gone to an open house, you know it’s easy to be reeled in with pristine landscaping, the smell of cookies baking in the oven and furniture that looks like it was just delivered that day. Much like the appeal of a staged home, video titles and thumbnails work for your brand to grab attention and entice casual viewers to click.

Choose titles that are funny (but appropriate), clear about your message and on-brand. With the magic of video editing and design, add elements to your thumbnail that help it stand out from the pack and capture attention.

Is Your Brand the Next Big Thing?

Brands that have made their way to the top can often credit a great video or two to their rise in global recognition. Perfect examples include Canadian Tires’ 2016 ad campaign ‘Wheels’ and Always’ #LikeaGirl campaign. These videos connect with the viewer, evoke emotion and are beautifully produced. Now that the secret’s out, how will you use video to make your brand the next big thing?


Posted in: All Posts, Audience, Interactive Videos, Video Marketing, Video Production, Video Production Company, Video Production Process, Video Production Tips, Working with a Video Production Company

Creating Video Content for Platform

Creating great videos is the first step. Once you have your brand’s video created, what do you do with it to get the best results? It’s always best to find ways where your content can stand out, but also reach the ideal customer or buyer for your products or services. Luckily, there are many platforms available that can offer help to most marketers looking for a fast, effective way to promote.

What You Need to Consideration First

Before you can choose a platform, you need to consider your goals for your brand video. Here are a couple of key questions to ask:

  • Who is the target audience for your video? Who needs to see this in order to make a decision about your products or services?
  • What platform does your main audience use the most?
  • What type of engagement do you want to have through your videos? In other words, what do you want people to do when they see your video?
  • What message is the video offering? Having a story to tell, ask yourself which platform is going to offer the best way to grab attention.
  • Where is your brand known? What platforms do you need a bit more work on?

The Video Platforms to Consider

There’s no doubt that YouTube is the largest platform of video content of any type. It may prove to be the ideal option for your client base. However, social networks are fast becoming the go-to location for videos because of the sheer reach they offer. Here are a few things to consider.

  • YouTube is an excellent starting point for adding your video. Building a channel here that allows you to educate your buyers on a consistent basis can be highly effective. If you plan to add videos frequently, start here.
  • LinkedIn is an excellent choice for those who have a strong B2B market. If your business’s ideal audience is professional, this is the likely place to be.
  • Facebook is a solid option for those who want to reach a more mainstream audience. Twitter is also an excellent location if you have a younger or Millennial audience.

In every situation, ask yourself what specific goals you have for your video. Then, determine which platform can offer the very best level of traction for you.


Posted in: Audience, Interactive Videos, Making Decisions, Online Videos, Video Marketing, Video Production Company, Video Production Process, Working with a Video Production Company

The world of culinary arts is where raw ingredients are transformed into awe-inspiring feats of gastronomical genius. Whether you’re a chef, restauranteur, a catering professional or represent a culinary institute, video can bring what you do every day to life for your audience. Learn how professional video is used to captivate your target audience and increase business outcomes.

Culinary Videos that Take the Cake

Between Facebook, YouTube and Twitter, culinary videos consistently capture attention, boost engagement and drive new business. According to a Buzzsumo study, food-related content received more views and engagement than other subjects, including animals and fashion. Here are a few of the most popular types of culinary video:

  • Recipe showcase. Creating food is a personal experience that can bring anyone together. Showcasing the creation of your business’ signature recipes or behind-the-scenes processes is a great way to engage viewers.
  • Promotional videos. Set the mood of your restaurant or invite your audience to explore what it’s like to learn from best-in-class chefs when you use video to communicate your business value.
  • Event highlights. Did representatives from your restaurant recently attend a conference? Is your catering business booked for a fancy wedding or publicized event? Is your class taking a trip abroad to learn about different cooking styles? Highlighting important events is an effective way to show off your skills and capture memories.

The Secret Sauce of Culinary Videos for Business

Video can pique a viewer’s interest, earn more likes and shares, and even lead to increased conversions, but production needs to be high quality. Back in 2016, Buzzfeed’s food-centered brand, Tasty, set a new record for video views in a month by surpassing 3 billion (yes, with a ‘B’) across platforms.

You might be wondering if they have a magic wand (they don’t). What they do have is an audience that stays engaged with their videos which feature top notch production and consistent quality. Here is the secret to all those views:

  • On-brand content. Each video published includes signature branded frames and is developed to stay true to the brand’s story.
  • Varying lengths. Tasty’s videos are edited to meet the norms for each publishing platform, which essentially means one video can be repurposed to reach more people.
  • Quality production. The brand’s production team uses top-of-the-line equipment and employs skilled videographers who understand the nuances of lighting, shadows and angles.

By partnering with a professional video production company, your business benefits from creating unique content that reaches your target audience online and on television.


Posted in: Audience, Getting Ideas, Online Videos, Video Marketing, Video Production, Viral Video, Working with a Video Production Company

When was the last time you purchased a car? Chances are good you’ll go through the same buying process when you invest in video production services. How can the two seemingly very different experiences really go through the process? What’s important for you to know here is that you should invest wisely in a video production company and not just buy the first option that lands in your lap. Just like a car, you’ll use this service – if you choose well – for years with outstanding benefits. Take a look at how the process is similar.

#1: Know Your Brand

For some people, buying that well-known brand is a must. For others, it is all about cutting corners for the cheapest product. When it comes to video production services, you need a true expert and professional. On the other hand, you don’t have to go with the company with the name recognition. Instead, go for:

  • The quality of the product offers.
  • The dependability of the product offered.

In other words, yes, you want the quality and dependability that a video production company can offer, but you don’t need all of the glitz and glamour that often leads to a higher price. Look for the dependable provider instead.

#2: What’s Your Need

Of course, before you step foot on a car lot you know to actually think about and create a plan for what you plan to buy. You don’t want to be upselled or find yourself in a product that doesn’t meet your needs. To do that, know what you need. Do you need 20, short videos or do you just need one full-length video? Of course, you’ll want to let your production company give you insight into what may work for you, but you also don’t want to pay more for what really doesn’t help you reach your goals.

#3: Next, Look at the Options

Oh the features! You need them all! But, really, you need just those that are going to help you to achieve your goals. The right company gives you lots of options ranging from:

  • Sound options
  • Lighting options
  • Various format choices
  • Mobile – website – and much more
  • Extra interviews
  • Travel or destination shots and much more

The bottom line here is that you need to turn to a production company that can give you more of the features you really need.

#4: Finally, Don’t Buy Just Yet

What do you do before you commit to purchasing a vehicle? You take it out onto the road to see how it feels. You can do the same thing here. Specifically, sit down and talk the company. Discuss what they do – and ask to see examples. And, be sure you look at plenty of options before you buy.

When you pull it all together, you end up with the video that not only gets your point across but one that also gives you that sense of satisfaction. You know it is the right one, as you slink down in the driver’s seat to watch where it takes you.

Here’s the good news. Kicker Video will do all of this and much more for you. Get started with us to learn more.


Posted in: Video Production Company, Working with a Video Production Company

Corporate videos are everywhere, from television commercials to social media news feeds. With their unique ability to humanize a business and provide valuable information in a digestible format, not to mention the ease with which they can be shared, it’s not hard to see why videos have become so popular among marketing teams.

On the surface, creating a video may seem like an easy undertaking, but don’t be deceived; it’s far more complicated than it looks. Here are three reasons that you shouldn’t waste your time on internal video production.

There’s No Substitute for an Expert’s Eye

If you’re like most people, you can spot a commercial shot by a local business from a mile away. The sound quality is lacking, the lighting is all wrong, and the whole thing just seems “off.” What kind of impression of their business does that leave you with? Does their amateur effort inspire feelings of trust? Are you motivated to find out more about them?

Now think about a marketing video put out by a large corporation. There’s no comparison, is there? So what’s the difference?

The difference, of course, is that one commercial is shot by an expert video production team who knows how to use equipment, lighting, and editing software to get polished results, and the other was shot by someone’s camcorder-wielding nephew.

When it comes to crafting a video that will establish your business as an industry expert, there’s just no substitute for an expert’s eye.

Good Equipment is Expensive

Sure, smartphone technology has come far. The camera on today’s smartphone is far superior to the camcorder of even five years ago. However, your smartphone’s camera is still limited by a fixed lens and built-in microphones. In other words, they’re fantastic for capturing your son’s piano recital, but they’re not going to produce a corporate video that you’ll be proud to share. Your computer’s editing software can help iron out some of the rough spots of your video, but you need a solid grasp on the finer points of video editing to make the most of the tools available. Once again, there’s no substitute for the knowledge and experience of an expert.

To achieve today’s standard of audio and visual quality, you’ll need to invest in thousands of dollars of professional equipment. And because video technology is constantly improving, that won’t be a one-time investment.

You’ll Save Time and Money by Turning to Experts

It may sound counter-intuitive, but when you take into account the expense of a hiring an in-house videographer and investing in all of that pricey equipment, not to mention the countless hours of shooting and editing your video, it’s unlikely that you’ve saved even a penny by attempting to produce the video yourself. You certainly won’t achieve the quality level that you’d receive from a video produced by an expert. By hiring a professional video team, you can ensure that your resources aren’t being wasted.

Video marketing is becoming increasingly popular, giving businesses an opportunity to make a memorable first impression. Whether you’re creating an explainer video, a promotional video, or a testimonial, make sure that first impression is a great one by hiring a professional video team.


Posted in: Video Production Company, Working with a Video Production Company

Hiring a video agency could be one of the best decisions you may for your business or personal needs. Let’s face it – video is incredibly important today. It has become the marketing tool for most companies and, without a doubt, it continues to play a role in brand awareness as well as sales material. Yet, many companies make the mistake of trying to producer their own product. While this may be more possible than ever, it rarely provides the same, outstanding quality that is always provided by a top-notch video production team.

Why You Need a Video Production Agency

Hiring a video production agency provides an opportunity for companies to achieve their underlying goals. It also helps to avoid some of the most common challenges present in this industry. If you need great content and video quality, this is where you need to focus. What challenges will you avoid when you bring on a team like this?

#1. You get a solid foundation

The first step is to create a foundation. Know what your goal of the project is. Create a plan that is going to get you there. For example, you’ll need to consider your audience, your script, your location, and your overall goal. Your video production agency can help you to achieve these goals so you have a solid foundation from which to start.

#2: You keep your budget in line

It’s easy to get off track when it comes to creating and building a budget and then trying to produce content for your video on your own. If you want to (or have to) stay within a budget for your video shoot, these professionals will ensure it. You can still have a fantastic end product without the over-the-budget concerns.

#3: The tools are already in place

When you try to shoot your own video, you’ll need to invest in equipment and setup. You’ll need to spend time with lighting configurations. You’ll need to learn how to script a script and edit it. It’s a lot of work not only to complete, but also to learn how it is done. When you hire a professional, on the other hand, they have these skills in place already.

#4: You don’t have to create the story yourself

Sometimes, the hardest part of the video production is the storytelling. You need to develop a story through your video that hits home with your audience. Being so close to the project, this can prove to be very difficult. However, a video production agency can streamline the process for you and ensure your success.

#5: You can achieve a strong ROI

When you hire your video production company, you get a better bottom line and return. They keep the costs in line. They create a story that’s going to get attention. You see better profits. The fact is, you end up with a better ROI if you let the pros do the work.

These factors play an important role in your success. Do you really want to overcome these challenges on your own?


Posted in: Working with a Video Production Company

There’s an old saying that goes, some things are best left to an expert. You’ve likely heard this over the course of your life at one time or another. You hear it when it comes to DIY home repair jobs like fidgeting with the electrical or HVAC components of your home, or fixing the engine on your car when you have no clue what you’re doing.

Yes, some things are best left to an expert. This mantra should be the same rule of thumb when it comes to video production. If you wouldn’t attempt to do any of the above without trained experience and know-how, why not leave video production to the experts as well? Let’s explain why this is your best bet for the ultimate success of the exciting debut of your new and highly-anticipated video.

A Sure Fire Tested Video Process—do you have one?

When working with a video production company on your highly-anticipated video, you want to contract with a company that has a sure fire “tested video process.” A process that’s tried and true; a process that is completely professional from the get go.

This process should include critical story telling steps—steps such as the initial research to select a story, a meeting of the minds before production, savvy fact gathering, getting the creative energies of the team flowing, expert content creation from the entire team, and finally, a review of it all, which leads to the final production. The big shebang that you’re going to proudly debut on your favorite social media platforms.

What you don’t want is a fly-by-night video production that hasn’t been carefully planned, crafted, and well-thought out. The true professional will take the time to craft a video that will be a true 60 second + masterpiece, or a 60 second epic fail. The true professional could still end up with a failure, but in the end, it’s best to take the time to plan.

Think about it like this. Would you buy a house without planning? Would you walk down the aisle without planning? Would you write a book without planning? Then you should never produce a video without planning. That’s simply asking for trouble. And where there’s trouble, there’s plenty of dislikes, hateful comments, and worse—the complete and total avoidance of the aforementioned video.

Moving On…The Real Deal

A professional video production company has your best interests at heart from the start (that rhymed?) and will work diligently to make sure the end result is a master piece. Even if it is just a 60 second masterpiece! The professional team is a team that’s reliable, highly-skilled, with upfront accurate pricing and predictability. The professional team will also give you a timeline for completion of the production, taking the guesswork out of how long it’ll take.

Your video team will be real with you and 100% on the same page with you, ensuring that your voice and your message is conveyed through this 60 second (or more) clip. In the end when the video makes its exciting debut, you’ll breathe a sigh of relief knowing that you made the right choice. Remember, anyone can pick up an iPhone and take video. But a true professional can create a 60 second masterpiece that goes viral (okay, and sometimes cute cats, dogs, and babie


Posted in: Working with a Video Production Company

So you’ve decided to take your marketing to the next level through video. Great choice! Video can drive conversions and boost sales in ways that other mediums can’t.

As you can imagine, the price of having an outstanding, specialized video created for your business varies greatly depending on what type of video you need created, how long it will take to produce, and the level of creativity required. Let’s take a look at each factor to help you begin the process of pricing out the perfect video for your needs.

What type of video is it?

There are a variety of video types that serve different purposes. For example, an animation video might add value to your landing page and encourage visitors to submit their name and email address on your website. Or you’ve chosen video instead of text to clearly communicate your brand, business, or idea. Maybe it’s time to showcase your products and services on TV and you need an attention-grabbing video that will send customers to your door. Each video concept has a different price attached to it.

How long will it take to produce?

The more time required to create the perfect video, the higher the price tends to be. That’s because it requires more manpower, more hours, and more effort. If you need someone to shoot a staff member recording a 30-second explainer video for your website, you can expect to pay less than if you’re shooting a TV commercial. If you require a custom animated video that will be several minutes in length, this may be on the higher end of the price spectrum. Always weigh your budget with your needs when selecting the length of your video.

What level of creativity is required?

This may be your first foray into video, or maybe you’re an experienced veteran. Will you provide a script, in the case of a commercial or marketing video? Or do you need to hire out the creative portion too? Do you have a concept of what you want created but need input from the pros? A video that requires a high level or creativity will generally be more expensive than its more basic counterparts.

There is a lot that goes into video creation that you may be unaware of. There’s the equipment like lighting, microphones, recording equipment, software programs, and a myriad of other tools. There’s also the planning that comes before the video is made, and the post-production editing and perfecting that comes afterward.

Discussing your needs and goals with a professional video production company is the best way to determine what type of budget you’ll need and what type of video will work best for you.


Posted in: Video Production Process, Working with a Video Production Company

Explainer videos are becoming one of the best, most sought after tools for today’s marketing. That’s because, when done well, they are one of the best tools you have for marketing a product. While they do an excellent job of converting visitors to buyers, there’s one big problem that commonly occurs with these videos. They fail when they aren’t done well.

But, it’s not just who you order from that matters.

It also matters how you communicate your needs and less about your product or the video itself. In other words, if you do not put enough time and effort into creating an effective script for your explainer video, it can’t succeed.

Of course there are other factors involved, such as the animation and action, but there are several key mistakes you can avoid during the ordering process that can make a big difference in the outcome you have.

Are You Making These Mistakes?

Check out these mistakes – the ones most clients make.

  1. You don’t really know what you want, just that you want animation. Before heading into a conversation with a developer, determine if you want 2D animation or 3D. Determine if you want motion graphics or another type of animation.
  2. You didn’t hire the right animation company for your needs. It’s more than looking at their portfolio; you also need to ensure that, after watching an example explainer video, you should understand the topic.
  3. You haven’t defined the actual goal of your project. Do you plan to use it on social media, a website, or even a trade show? Communicating this ensures the best final result.
  4. Your scripted doesn’t flow well. You “get” the message because you are on the inside of your company and you know your product. If it doesn’t flow, though, your clients and customers won’t get it.
  5. You aren’t giving the designers enough space. Allow the professionals, who understand the trade and your company or product, work their magic. If you need changes later, that’s one thing. But, if you limit the creativity too much, you’ll limit your success overall.
  6. Your animated script is just too formal. You don’t want your script to be so over-the-top technical that people get bored and move on.
  7. You aren’t providing enough information. On the other hand, it is quite common for businesses to provide only a bit of information. Don’t assume your customer is going to make it to the website to learn more.
  8. It’s just too long. People are not likely to remain watching your video for very long. Even if you have a lot to say, it isn’t likely to be communicated in the right way. Stick to about 150 words.
  9. Don’t wait too long. If you have a deadline, build in plenty of time for the project to be completed. Rushing it will limit the overall quality.
  10. You didn’t tell them what to do. At the end of your video, you need to build in a call to action to tell your customers what their next step is.

If you take a bit more time to create a more effective script and product, you’ll really have something that works. It teaches, it explains, and it creates customers as a direct result.


Posted in: Making Decisions, Video Production Tips, Working with a Video Production Company

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