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The world of culinary arts is where raw ingredients are transformed into awe-inspiring feats of gastronomical genius. Whether you’re a chef, restauranteur, a catering professional or represent a culinary institute, video can bring what you do every day to life for your audience. Learn how professional video is used to captivate your target audience and increase business outcomes.

Culinary Videos that Take the Cake

Between Facebook, YouTube and Twitter, culinary videos consistently capture attention, boost engagement and drive new business. According to a Buzzsumo study, food-related content received more views and engagement than other subjects, including animals and fashion. Here are a few of the most popular types of culinary video:

  • Recipe showcase. Creating food is a personal experience that can bring anyone together. Showcasing the creation of your business’ signature recipes or behind-the-scenes processes is a great way to engage viewers.
  • Promotional videos. Set the mood of your restaurant or invite your audience to explore what it’s like to learn from best-in-class chefs when you use video to communicate your business value.
  • Event highlights. Did representatives from your restaurant recently attend a conference? Is your catering business booked for a fancy wedding or publicized event? Is your class taking a trip abroad to learn about different cooking styles? Highlighting important events is an effective way to show off your skills and capture memories.

The Secret Sauce of Culinary Videos for Business

Video can pique a viewer’s interest, earn more likes and shares, and even lead to increased conversions, but production needs to be high quality. Back in 2016, Buzzfeed’s food-centered brand, Tasty, set a new record for video views in a month by surpassing 3 billion (yes, with a ‘B’) across platforms.

You might be wondering if they have a magic wand (they don’t). What they do have is an audience that stays engaged with their videos which feature top notch production and consistent quality. Here is the secret to all those views:

  • On-brand content. Each video published includes signature branded frames and is developed to stay true to the brand’s story.
  • Varying lengths. Tasty’s videos are edited to meet the norms for each publishing platform, which essentially means one video can be repurposed to reach more people.
  • Quality production. The brand’s production team uses top-of-the-line equipment and employs skilled videographers who understand the nuances of lighting, shadows and angles.

By partnering with a professional video production company, your business benefits from creating unique content that reaches your target audience online and on television.


Posted in: Audience, Getting Ideas, Online Videos, Video Marketing, Video Production, Viral Video, Working with a Video Production Company

When was the last time you purchased a car? Chances are good you’ll go through the same buying process when you invest in video production services. How can the two seemingly very different experiences really go through the process? What’s important for you to know here is that you should invest wisely in a video production company and not just buy the first option that lands in your lap. Just like a car, you’ll use this service – if you choose well – for years with outstanding benefits. Take a look at how the process is similar.

#1: Know Your Brand

For some people, buying that well-known brand is a must. For others, it is all about cutting corners for the cheapest product. When it comes to video production services, you need a true expert and professional. On the other hand, you don’t have to go with the company with the name recognition. Instead, go for:

  • The quality of the product offers.
  • The dependability of the product offered.

In other words, yes, you want the quality and dependability that a video production company can offer, but you don’t need all of the glitz and glamour that often leads to a higher price. Look for the dependable provider instead.

#2: What’s Your Need

Of course, before you step foot on a car lot you know to actually think about and create a plan for what you plan to buy. You don’t want to be upselled or find yourself in a product that doesn’t meet your needs. To do that, know what you need. Do you need 20, short videos or do you just need one full-length video? Of course, you’ll want to let your production company give you insight into what may work for you, but you also don’t want to pay more for what really doesn’t help you reach your goals.

#3: Next, Look at the Options

Oh the features! You need them all! But, really, you need just those that are going to help you to achieve your goals. The right company gives you lots of options ranging from:

  • Sound options
  • Lighting options
  • Various format choices
  • Mobile – website – and much more
  • Extra interviews
  • Travel or destination shots and much more

The bottom line here is that you need to turn to a production company that can give you more of the features you really need.

#4: Finally, Don’t Buy Just Yet

What do you do before you commit to purchasing a vehicle? You take it out onto the road to see how it feels. You can do the same thing here. Specifically, sit down and talk the company. Discuss what they do – and ask to see examples. And, be sure you look at plenty of options before you buy.

When you pull it all together, you end up with the video that not only gets your point across but one that also gives you that sense of satisfaction. You know it is the right one, as you slink down in the driver’s seat to watch where it takes you.

Here’s the good news. Kicker Video will do all of this and much more for you. Get started with us to learn more.


Posted in: Video Production Company, Working with a Video Production Company

Corporate videos are everywhere, from television commercials to social media news feeds. With their unique ability to humanize a business and provide valuable information in a digestible format, not to mention the ease with which they can be shared, it’s not hard to see why videos have become so popular among marketing teams.

On the surface, creating a video may seem like an easy undertaking, but don’t be deceived; it’s far more complicated than it looks. Here are three reasons that you shouldn’t waste your time on internal video production.

There’s No Substitute for an Expert’s Eye

If you’re like most people, you can spot a commercial shot by a local business from a mile away. The sound quality is lacking, the lighting is all wrong, and the whole thing just seems “off.” What kind of impression of their business does that leave you with? Does their amateur effort inspire feelings of trust? Are you motivated to find out more about them?

Now think about a marketing video put out by a large corporation. There’s no comparison, is there? So what’s the difference?

The difference, of course, is that one commercial is shot by an expert video production team who knows how to use equipment, lighting, and editing software to get polished results, and the other was shot by someone’s camcorder-wielding nephew.

When it comes to crafting a video that will establish your business as an industry expert, there’s just no substitute for an expert’s eye.

Good Equipment is Expensive

Sure, smartphone technology has come far. The camera on today’s smartphone is far superior to the camcorder of even five years ago. However, your smartphone’s camera is still limited by a fixed lens and built-in microphones. In other words, they’re fantastic for capturing your son’s piano recital, but they’re not going to produce a corporate video that you’ll be proud to share. Your computer’s editing software can help iron out some of the rough spots of your video, but you need a solid grasp on the finer points of video editing to make the most of the tools available. Once again, there’s no substitute for the knowledge and experience of an expert.

To achieve today’s standard of audio and visual quality, you’ll need to invest in thousands of dollars of professional equipment. And because video technology is constantly improving, that won’t be a one-time investment.

You’ll Save Time and Money by Turning to Experts

It may sound counter-intuitive, but when you take into account the expense of a hiring an in-house videographer and investing in all of that pricey equipment, not to mention the countless hours of shooting and editing your video, it’s unlikely that you’ve saved even a penny by attempting to produce the video yourself. You certainly won’t achieve the quality level that you’d receive from a video produced by an expert. By hiring a professional video team, you can ensure that your resources aren’t being wasted.

Video marketing is becoming increasingly popular, giving businesses an opportunity to make a memorable first impression. Whether you’re creating an explainer video, a promotional video, or a testimonial, make sure that first impression is a great one by hiring a professional video team.


Posted in: Video Production Company, Working with a Video Production Company

Hiring a video agency could be one of the best decisions you may for your business or personal needs. Let’s face it – video is incredibly important today. It has become the marketing tool for most companies and, without a doubt, it continues to play a role in brand awareness as well as sales material. Yet, many companies make the mistake of trying to producer their own product. While this may be more possible than ever, it rarely provides the same, outstanding quality that is always provided by a top-notch video production team.

Why You Need a Video Production Agency

Hiring a video production agency provides an opportunity for companies to achieve their underlying goals. It also helps to avoid some of the most common challenges present in this industry. If you need great content and video quality, this is where you need to focus. What challenges will you avoid when you bring on a team like this?

#1. You get a solid foundation

The first step is to create a foundation. Know what your goal of the project is. Create a plan that is going to get you there. For example, you’ll need to consider your audience, your script, your location, and your overall goal. Your video production agency can help you to achieve these goals so you have a solid foundation from which to start.

#2: You keep your budget in line

It’s easy to get off track when it comes to creating and building a budget and then trying to produce content for your video on your own. If you want to (or have to) stay within a budget for your video shoot, these professionals will ensure it. You can still have a fantastic end product without the over-the-budget concerns.

#3: The tools are already in place

When you try to shoot your own video, you’ll need to invest in equipment and setup. You’ll need to spend time with lighting configurations. You’ll need to learn how to script a script and edit it. It’s a lot of work not only to complete, but also to learn how it is done. When you hire a professional, on the other hand, they have these skills in place already.

#4: You don’t have to create the story yourself

Sometimes, the hardest part of the video production is the storytelling. You need to develop a story through your video that hits home with your audience. Being so close to the project, this can prove to be very difficult. However, a video production agency can streamline the process for you and ensure your success.

#5: You can achieve a strong ROI

When you hire your video production company, you get a better bottom line and return. They keep the costs in line. They create a story that’s going to get attention. You see better profits. The fact is, you end up with a better ROI if you let the pros do the work.

These factors play an important role in your success. Do you really want to overcome these challenges on your own?


Posted in: Working with a Video Production Company

There’s an old saying that goes, some things are best left to an expert. You’ve likely heard this over the course of your life at one time or another. You hear it when it comes to DIY home repair jobs like fidgeting with the electrical or HVAC components of your home, or fixing the engine on your car when you have no clue what you’re doing.

Yes, some things are best left to an expert. This mantra should be the same rule of thumb when it comes to video production. If you wouldn’t attempt to do any of the above without trained experience and know-how, why not leave video production to the experts as well? Let’s explain why this is your best bet for the ultimate success of the exciting debut of your new and highly-anticipated video.

A Sure Fire Tested Video Process—do you have one?

When working with a video production company on your highly-anticipated video, you want to contract with a company that has a sure fire “tested video process.” A process that’s tried and true; a process that is completely professional from the get go.

This process should include critical story telling steps—steps such as the initial research to select a story, a meeting of the minds before production, savvy fact gathering, getting the creative energies of the team flowing, expert content creation from the entire team, and finally, a review of it all, which leads to the final production. The big shebang that you’re going to proudly debut on your favorite social media platforms.

What you don’t want is a fly-by-night video production that hasn’t been carefully planned, crafted, and well-thought out. The true professional will take the time to craft a video that will be a true 60 second + masterpiece, or a 60 second epic fail. The true professional could still end up with a failure, but in the end, it’s best to take the time to plan.

Think about it like this. Would you buy a house without planning? Would you walk down the aisle without planning? Would you write a book without planning? Then you should never produce a video without planning. That’s simply asking for trouble. And where there’s trouble, there’s plenty of dislikes, hateful comments, and worse—the complete and total avoidance of the aforementioned video.

Moving On…The Real Deal

A professional video production company has your best interests at heart from the start (that rhymed?) and will work diligently to make sure the end result is a master piece. Even if it is just a 60 second masterpiece! The professional team is a team that’s reliable, highly-skilled, with upfront accurate pricing and predictability. The professional team will also give you a timeline for completion of the production, taking the guesswork out of how long it’ll take.

Your video team will be real with you and 100% on the same page with you, ensuring that your voice and your message is conveyed through this 60 second (or more) clip. In the end when the video makes its exciting debut, you’ll breathe a sigh of relief knowing that you made the right choice. Remember, anyone can pick up an iPhone and take video. But a true professional can create a 60 second masterpiece that goes viral (okay, and sometimes cute cats, dogs, and babie


Posted in: Working with a Video Production Company

So you’ve decided to take your marketing to the next level through video. Great choice! Video can drive conversions and boost sales in ways that other mediums can’t.

As you can imagine, the price of having an outstanding, specialized video created for your business varies greatly depending on what type of video you need created, how long it will take to produce, and the level of creativity required. Let’s take a look at each factor to help you begin the process of pricing out the perfect video for your needs.

What type of video is it?

There are a variety of video types that serve different purposes. For example, an animation video might add value to your landing page and encourage visitors to submit their name and email address on your website. Or you’ve chosen video instead of text to clearly communicate your brand, business, or idea. Maybe it’s time to showcase your products and services on TV and you need an attention-grabbing video that will send customers to your door. Each video concept has a different price attached to it.

How long will it take to produce?

The more time required to create the perfect video, the higher the price tends to be. That’s because it requires more manpower, more hours, and more effort. If you need someone to shoot a staff member recording a 30-second explainer video for your website, you can expect to pay less than if you’re shooting a TV commercial. If you require a custom animated video that will be several minutes in length, this may be on the higher end of the price spectrum. Always weigh your budget with your needs when selecting the length of your video.

What level of creativity is required?

This may be your first foray into video, or maybe you’re an experienced veteran. Will you provide a script, in the case of a commercial or marketing video? Or do you need to hire out the creative portion too? Do you have a concept of what you want created but need input from the pros? A video that requires a high level or creativity will generally be more expensive than its more basic counterparts.

There is a lot that goes into video creation that you may be unaware of. There’s the equipment like lighting, microphones, recording equipment, software programs, and a myriad of other tools. There’s also the planning that comes before the video is made, and the post-production editing and perfecting that comes afterward.

Discussing your needs and goals with a professional video production company is the best way to determine what type of budget you’ll need and what type of video will work best for you.


Posted in: Video Production Process, Working with a Video Production Company

Explainer videos are becoming one of the best, most sought after tools for today’s marketing. That’s because, when done well, they are one of the best tools you have for marketing a product. While they do an excellent job of converting visitors to buyers, there’s one big problem that commonly occurs with these videos. They fail when they aren’t done well.

But, it’s not just who you order from that matters.

It also matters how you communicate your needs and less about your product or the video itself. In other words, if you do not put enough time and effort into creating an effective script for your explainer video, it can’t succeed.

Of course there are other factors involved, such as the animation and action, but there are several key mistakes you can avoid during the ordering process that can make a big difference in the outcome you have.

Are You Making These Mistakes?

Check out these mistakes – the ones most clients make.

  1. You don’t really know what you want, just that you want animation. Before heading into a conversation with a developer, determine if you want 2D animation or 3D. Determine if you want motion graphics or another type of animation.
  2. You didn’t hire the right animation company for your needs. It’s more than looking at their portfolio; you also need to ensure that, after watching an example explainer video, you should understand the topic.
  3. You haven’t defined the actual goal of your project. Do you plan to use it on social media, a website, or even a trade show? Communicating this ensures the best final result.
  4. Your scripted doesn’t flow well. You “get” the message because you are on the inside of your company and you know your product. If it doesn’t flow, though, your clients and customers won’t get it.
  5. You aren’t giving the designers enough space. Allow the professionals, who understand the trade and your company or product, work their magic. If you need changes later, that’s one thing. But, if you limit the creativity too much, you’ll limit your success overall.
  6. Your animated script is just too formal. You don’t want your script to be so over-the-top technical that people get bored and move on.
  7. You aren’t providing enough information. On the other hand, it is quite common for businesses to provide only a bit of information. Don’t assume your customer is going to make it to the website to learn more.
  8. It’s just too long. People are not likely to remain watching your video for very long. Even if you have a lot to say, it isn’t likely to be communicated in the right way. Stick to about 150 words.
  9. Don’t wait too long. If you have a deadline, build in plenty of time for the project to be completed. Rushing it will limit the overall quality.
  10. You didn’t tell them what to do. At the end of your video, you need to build in a call to action to tell your customers what their next step is.

If you take a bit more time to create a more effective script and product, you’ll really have something that works. It teaches, it explains, and it creates customers as a direct result.


Posted in: Making Decisions, Video Production Tips, Working with a Video Production Company

A vlog is simply a video-based blog. It may be one of the most powerful tools for you as an individual or a brand to use if you want to reach people throughout the world through video. Vlogs do require a great deal of work. While anyone can turn on their phone’s camera and record something, creating incredible video, displaying it properly, and developing the entire blog to be a high-traffic engine, is not easy to do. Working with a professional service could be an ideal way to help make your vlog more successful from the start, but before you get started, consider the following.

Do You Have What It Takes?

You do not have to have a great deal of experience or even a passion for video production to do well with vlogging, assuming you get a bit of help along the way. However, you will need to enjoy sharing thoughts and opinions. You will need to be engaging with your audience. And, you will need to be willing and able to get behind the camera and make your vlog something special. It will take some time and practice to do well, but if you want to find an effective way to express your creativity, this is it.

What Are the Benefits of Vlogging?

There are various reasons to vlog. Why you do it will depend on what you ultimately wish to gain from the experience.

  • You may wish to start the process as a tool for communicating your message. You may want people to understand your views.
  • You may wish to use your vlog as a monetization tool, creating reviews of products or services.
  • You may be a smaller or medium sized company looking for a way to build on your brand. Whether you are a brick and mortar company or a web-based company, vlogging is an excellent and powerful marketing tool.

No matter why you plan to get started, and even if you have no reason at all, it helps to know what goes into the process. For example, you’ll need to spend time building your vlog. There are technical components of it. You will need to like filming and editing and, in most cases, you’ll want to work towards improving these key skills. And, you’ll need to like and to routinely use social media in order to get your vlog in front of enough people. It also takes a bit of planning, organization, and commitment to make a vlog successful.

If you think you have what it takes to thrive at vlogging, now is the time to get started with it. Don’t become overwhelmed with the reasons why you should start vlogging and instead focus on all that it can offer to you, your brand, and your creativity. Virtually everything you need to learn and to provide to be successful can be taught or obtained through a high quality video production service. Are you ready to see what this process can actually do for you and your future?


Posted in: Online Videos, Video Production, Video Production Tips, Working with a Video Production Company

Shooting a video can be very exciting, but the process generally takes a lot of advance preparation. Coming up with a great idea, drafting a script, setting a scene, and deciding on a tone and an overall message can be very time-consuming, leading to a large creative commitment that must be executed precisely and properly. Prior to heading over to the set, there are many steps you must take to ensure a video shoot goes smoothly. Whether you’re in front of the camera or advising your team members from the sidelines, making sure everything is in place can be the difference between a successful shoot and a final product that misses the mark.

Know Your Lines

Even if memorization isn’t your strong suit and you’ll be using cue cards, being familiar with the script is very important. Being able to deliver your message clearly and cleanly in a natural way is a big part of a successful project, which means reading, reviewing, and practicing. Reading your lines to yourself in the mirror or out loud to a friend, going over things like the right tone and tempo and reviewing cues in the script, can be a great way to ensure your first takes go smoothly, keeping the shoot organized and on track.

Get a Feel for the Flow

Will you be the only one on camera? Are there other people in the video with you? Do you know what your responsibilities for the day of the shoot will be? By taking a look at the bigger picture, you can make sure you understand how things will unfold, allowing you to help keep the big day on track. A week or two before the shoot, review where you fit into the organizational process as well as what you need to do to keep the shoot on the right page in order to make sure your time when the cameras are rolling is spent appropriately.

Prepare the Night Before

The night before your video shoot, make sure you have everything organized to prevent any delays in filming. Have your outfit picked out and approved, go to bed early in order to ensure you get enough sleep, and set your alarm early enough to guarantee you’re ready to go when the shoot begins. Cameras can wash people out, so if necessary, prepare yourself with the necessary makeup and hairstyling products if you’re going to be on screen. Go over your details and responsibilities the night before, and try to relax as best you can during the big day.

Shooting a film, whether for internal distribution or to meet video marketing needs, can be a lot of fun, as well as serving as a way to provide a lot of value to your small business. In order to facilitate the process before the shoot begins, practice your lines thoroughly, review your role in the process, and make sure everything is organized the night before. By preparing properly for your video shoot, you can make sure every project is a smashing success.


Posted in: Working with a Video Production Company

A testimonial video uses an outside source to validate the effectiveness of a product or a service. Testimonial videos provide evidence that you are able to offer solutions to customer’s problems, underlining the benefits of someone forging a relationship with your business. You can use content marketing as a form to educate and attract visitors, but many will only focus on your agenda – to sell your product. An outside opinion will help build trust with your brand. To create an effective testimonial video that will reel in prospective clients, there are a few considerations that you must factor in before delving into video production.

Have Clear Expectations – And Script

Before you reach out to a customer for them to expand their experience with your product, you must set forth clear expectations. Many people are not comfortable being in front of the camera for an extended period of time. Communicating what you expect from the testimonial video will help guide them through the video. Ask them questions about your product, including:

  • “How did you discover the product”?
  • “What expectations did you have about the product, and how do you now feel about it after you have used it?
  • “How is it the product different than a competitor’s?
  • “Would you recommend this product to a family member or colleague?”

Offer guidelines on what your customer should wear and about the filming set to make them feel more at ease. The more comfortable and prepared they feel, the more natural the testimonial video will be. Memorized lines crafted by marketers should sound natural. An effective testimonial video will come off as if the customer in the testimonial video is haviing a conversation with a prospective customer – natural, intuitive, and personable.

Making Your Testimonial Social Media Friendly

Social media can potentially make your video a viral sensation. It is the driving force that catapults interactive forms of media. Testimonial videos are scalable, allowing your customers and employees to help create content. Here’s how your testimonial can be a hit on social media:

The Actual Shot

The testimonial video should be professional. This does not mean that you need expensive products. Technology has become more affordable as parts have become more available. If you are using a point and shoot camera, make sure that it is stabilized on a tripod. A mic attached to your subject will dramatically improve audio quality of your videos. There should also be supporting shots that include features of your product or service.

Using A Video Creation Company

Even though most people have access to a camera, it takes an expert to create content that is effective. Lighting is one of the great challenges that can easily distract from your video content. Effective, quality lighting needs to highlight the scenery and illuminate the subject on screen, including supporting shots that showcase the effectiveness of your product. Video creation companies can also isolate or remove noise that can distract the viewer. Video content is highly immersive and can be effective in reeling in engaged customers, but poorly made video will be ridiculed and thrown into the ether, creating a marketing disaster.


Posted in: Making Decisions, Online Videos, Video Marketing, Video Production Company, Video Production Tips, Working with a Video Production Company

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