Great ways to use video for business purposes

April 7, 2015

A video provides your business with a new prospect for marketing. Videos have the capability of getting millions of viewers globally. If you employ video for your business needs, then you will be able realize an increase in conversions and subscribers.


Sales

If your business has an online presence, then you should be looking at what video can do for you. Think of the impact video for small business can have on your sales. Video sells things better than plain old text. People prefer to watch rather than read. If you can present visual content, you will be branding yourself and getting future sales. Take a look at how best you can incorporate video into your marketing strategy today.

A good approach is to change any motionless text sales pages in your business into film sales pages. Publications and articles also need to be converted into video content. These will keep your company ahead of competitors by concentrating on tactics like this. You can exploit your videos on blog posts and YouTube in order to reach your message far and wide.

At times, it is wise to let other people with know-how in video content to handle the job for you. This allows you to concentrate on other areas of your company while they create your videos.

 

Customer Testimonials

Video Testimonials aid to drive the company’s marketing message by revealing the success stories of your customer who is the most valuable asset in your company. Use your contented customers to get your intended market interested. You customers have some awesome things to narrate about your business, your products, and your process. You should provide a platform for them to be heard.

Testimonials are great for building trust. If your customers are happy after using your products or services creating a great video testimonial to notify your visitors that they had an upbeat experience with your products, services and company is very essential.

 

Social media

Social media offers more video alternatives. With online video rapidly becoming a primary method for people to gratify their entertainment and information needs, businesses that fall short of incorporating videos in their marketing approaches are under significant threat.

People are gravitated towards striking images more rapidly than text, and your business is more probable to get more likes on Facebook if you use attractive videos and images rather than just plain text. Evidently you have to select the appropriate podiums to do it; Twitter is not very appealing when it comes to visuals while Facebook, Instagram, and Pinterest are some of the best platforms.

Do not ignore social media and make sure that you promote your company across numerous channels. If you desire to appreciate the power of video usage fully, ensure that the videos can be easily found and shared by viewers.

-The brain processes visuals 60,000 times faster by than plain text.

– Videos are shared over ten times more than photos and text combined.


Posted in: All Posts, Online Videos, Video Production, Video Production Process


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