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An explainer video is just what its name sounds like – a tool to help you explain something to your audience. They are a fantastic way to get people interested in what you have to offer. However, there are various styles available. Choosing the right model is important since you want to be able to reach the right audience in the best manner possible. Consider a few examples to get started.

The Live Action Explainer Video

Perhaps the most common form is this. A person is in the video explaining the information to the viewer. Live action is usually based on a full script. It breaks down a great deal of information and creates a personable approach to explainer videos. When people see real people – those they can identify with – they are able to engage in the topic a bit more. You can choose a live version or just record an individual. Live is most certainly more engaging if you can catch your audience at the right time.

The Stock Footage Explainer Video

You don’t always have to use people or even have to include a film-like experience. In some cases, companies choose to use shots of stock film edited together. This is the most cost-effective option (depending on what you decide to include). It does not offer the same level of engagement and can be seen more like an advertisement if not done well. However, with the use of drones and new media, it is an option for many.

Animation Explainer Videos

Both 3D and 2D explainer videos can be done in animation. While you may instantly think that animation is all about cartoons, it doesn’t have to be child-like at all. In many cases, it can be quite professional. What it does well, is break down complex topics into easier to understand bits. It can also be an excellent way to make your boring content a bit more engaging to your audience as a whole.

What to Consider Before Making a Decision

To choose which of these, or other, forms of explainer videos is right for you, it helps to break down your goals and your audience. In most cases, you’ll want to choose something well within your budget. At the same time, you need to consider what your audience is most likely to connect with. Work with a video production company who can offer more insight to you on how well any model works for your needs.


Posted in: 3D animation, Audience, Getting Ideas, Online Video Ads, Online Videos, Video Marketing, Video Production, Video Production Tips

Could animation change the way you market to your audience? Animation is a type of video production method that can make a big splash on any marketing campaign. It can work in a variety of ways, but one of the most effective uses for it is in explainer videos. These videos are those that break down complex topics and bits of information to make them more accessible and easier to understand. When you do this through animation, you can often see a better level of interest from your viewer and that translates into a better understanding of your topic.

But, there’s a question you have to answer here. What type of animation is best suited for the type of explainer video you hope to create? There are several options available to you, each with benefits to offer. Depending on the way you plan to use your videos as well as the audience and content, you’ll be able to choose the format that makes the most sense for your individual needs. Let’s take a closer look at a few of the options available.

2D Character Animation: In this form, the images are flat and the animation is basic. The animations can move left and right and up and down, but that’s about it. This is the traditional, old-school cartoon drawn by hand. They work very well for basic explainer videos.

2D Motion Animation: Another level that moves a bit further out is 2D motion. This is not 3D level motion, but it still allows for the designer to create motion that’s more elaborate and realistic.

3D Animation: For a more realistic look, consider 3D animation. It creates a true real-world view that makes the background look as though it is behind the animation itself. This can help to make the video more realistic because you can use advanced design techniques and even props.

Whiteboard Animation: The use of whiteboard animation is more unique in that it offers real-time presence. The viewer is able to follow the video from beginning to end to ensure that the message is fully received. This type of animation is best for those who are looking to create a sales presentation.

Stop Motion Videos: Another type of video format that can work well for explainer videos is stop motion. In it, a number of photos are used and then pulled together during the editing process. This type of video is more basic in terms of how it is built, but it takes time to create. It is interesting enough to pull in your users.

Screencast Videos: Yet another option uses screencasting software. With it, it is possible to create animation that’s performing various actions. You can also bring in other video clips and create a streamlined single video.

With so many options available, it can be a bit overwhelming to know which is right for the type of video you are hoping to create. Don’t worry. When you work with a professional video production company, they can help you find the best use of animation for your particular goals.


Posted in: 3D animation