There’s no doubt 360 video is becoming one of the most interesting new technologies for video use today. This technology allows individuals watching a video to feel much more immersed in it. They now can control the angle of the camera, view what’s happening in full 360 degrees, and feel like they are a part of the atmosphere. It’s a very advanced concept, but it isn’t something today’s small to medium sized businesses should ignore for their marketing and communications. How can 360 video fit into your business?

Showcase Your Location

One of the ways you can incorporate video like this into your business marketing and brand awareness is by showcasing where you are located. Taking a video of the exterior of your location, perhaps even a path to getting to your location, can enhance your customers’ experience while also providing a more visual level of communication. Now, customers know how to find you and what’s nearby. This may entice them to come to you more frequently.

Give Them an Experience

Perhaps your company provides a service to the public. You can use 360 video as a way to showcase how your service works. By visualizing not just the images but the surroundings, your customers may feel more confident in working with you and may even want to engage with you a bit more. This type of video allows them to clearly see what happens, what the result is, how it works, and what the outcome for them can be.

Show Off Your Product

Perhaps the holidays are coming up and you want to show off the inventory you have in stock. 360 video makes that very possible. It creates a much bigger picture and can get your buyers motivated to buy and engage with you. It’s also a fun way to get people to see what you have to offer. And, they are likely to share this type of video with their friends – helping you to improve your connectivity with new customers.

Launch a Promo with It

A crowd is gathered to learn about your new product or special promotion. You want everyone on your social media feeds to participate as well. When you’ve spent this type of money to create an announcement, you’ll want to capture more than just your speaker or graphics. With 360 video you can capture the entire experience as well as the reaction that those in your presence have to your announcement. You can then use this as a marketing tool and help others to see just how incredible what you have to offer is.

There are many ways you can incorporate 360 video into your business. Follow one of your drivers for the day to show how much you care about your customers. Use video to show your audience what makes you different from the competition. Give people a better view of what happens in the course of your business day or what happens in the supply room, warehouse, or assembly line.

There are countless ways this type of video can work for your business goals. The key is to create a scenario that addresses a specific need your organization has. That can help to make your videos powerful and valuable. Check out the range of use for 360 videos. Get creative so you’ll be memorable.

Posted in: Online Videos

Let’s face it – with dozens of different forms of media competing for our attention, a boring PowerPoint presentation or underwhelming website isn’t go to cut it. In this day and age, the most innovative companies are winning big, leaving their competitors in the dust.

One technology has emerged that is still underused, leaving plenty of room to conquer different niches and industries for trailblazers. That technology is the power of the 360 video.


What is a 360 video?

A 360 video is simply a video that allows the viewer to experience the scene being shot from a variety of different angles. Instead of watching a video from one perspective, the viewer can drag their mouse to choose different viewpoints to see the scene from. It’s similar to a video game in which the player’s character can look up, to the left, right, or behind them with the push of a button.


360 Video Applications

The opportunities to incorporate 360 videos into your business are endless. Let’s take a look at a small sample of the possibilities.


Tell Your Brand Story

Did you know that today, most consumers want to know intimate details about the companies they’re spending their money on? They want to know who’s behind it, how the products are made, and the way they’re sourced.

There is nothing more engaging than letting people be a part of your brand story. A 360 video could take them on an interactive journey into your world in a way that they wouldn’t be able to before.



You could make 360 videos work for you at special events, too. If you regularly exhibit products at tradeshows or offer live demonstrations, imagine how exciting it would be for potential customers to be at the show or demo from the comfort of their own home or office? How many more sales could you get with this type of technology available to you?


Service-Based Businesses

360 videos aren’t just for businesses that sell products. A service-based industry can utilize this technology to skyrocket sales too. Think about it: you could rely on customers finding you through a Yelp review or clicking through a photo gallery on your website, or they could get fully interactive with the services you offer.

This method could work for any service-based business. If you’re a salon owner, a potential customer could watch you work, look around the salon, and see how friendly your staff is. If you’re a physician, you could record a doctor’s appointment or a short video of your office’s welcoming lobby and nurses. For builders, show your future clients how you work and the standard of quality you adhere to by literally allowing them to be a part of your work day.

The possibilities of this mind-blowing yet simple technology are endless. How could you use 360 video to connect with customers?

Posted in: Viral Video