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An explainer video is just what its name sounds like – a tool to help you explain something to your audience. They are a fantastic way to get people interested in what you have to offer. However, there are various styles available. Choosing the right model is important since you want to be able to reach the right audience in the best manner possible. Consider a few examples to get started.

The Live Action Explainer Video

Perhaps the most common form is this. A person is in the video explaining the information to the viewer. Live action is usually based on a full script. It breaks down a great deal of information and creates a personable approach to explainer videos. When people see real people – those they can identify with – they are able to engage in the topic a bit more. You can choose a live version or just record an individual. Live is most certainly more engaging if you can catch your audience at the right time.

The Stock Footage Explainer Video

You don’t always have to use people or even have to include a film-like experience. In some cases, companies choose to use shots of stock film edited together. This is the most cost-effective option (depending on what you decide to include). It does not offer the same level of engagement and can be seen more like an advertisement if not done well. However, with the use of drones and new media, it is an option for many.

Animation Explainer Videos

Both 3D and 2D explainer videos can be done in animation. While you may instantly think that animation is all about cartoons, it doesn’t have to be child-like at all. In many cases, it can be quite professional. What it does well, is break down complex topics into easier to understand bits. It can also be an excellent way to make your boring content a bit more engaging to your audience as a whole.

What to Consider Before Making a Decision

To choose which of these, or other, forms of explainer videos is right for you, it helps to break down your goals and your audience. In most cases, you’ll want to choose something well within your budget. At the same time, you need to consider what your audience is most likely to connect with. Work with a video production company who can offer more insight to you on how well any model works for your needs.


Posted in: 3D animation, Audience, Getting Ideas, Online Video Ads, Online Videos, Video Marketing, Video Production, Video Production Tips

The world of culinary arts is where raw ingredients are transformed into awe-inspiring feats of gastronomical genius. Whether you’re a chef, restauranteur, a catering professional or represent a culinary institute, video can bring what you do every day to life for your audience. Learn how professional video is used to captivate your target audience and increase business outcomes.

Culinary Videos that Take the Cake

Between Facebook, YouTube and Twitter, culinary videos consistently capture attention, boost engagement and drive new business. According to a Buzzsumo study, food-related content received more views and engagement than other subjects, including animals and fashion. Here are a few of the most popular types of culinary video:

  • Recipe showcase. Creating food is a personal experience that can bring anyone together. Showcasing the creation of your business’ signature recipes or behind-the-scenes processes is a great way to engage viewers.
  • Promotional videos. Set the mood of your restaurant or invite your audience to explore what it’s like to learn from best-in-class chefs when you use video to communicate your business value.
  • Event highlights. Did representatives from your restaurant recently attend a conference? Is your catering business booked for a fancy wedding or publicized event? Is your class taking a trip abroad to learn about different cooking styles? Highlighting important events is an effective way to show off your skills and capture memories.

The Secret Sauce of Culinary Videos for Business

Video can pique a viewer’s interest, earn more likes and shares, and even lead to increased conversions, but production needs to be high quality. Back in 2016, Buzzfeed’s food-centered brand, Tasty, set a new record for video views in a month by surpassing 3 billion (yes, with a ‘B’) across platforms.

You might be wondering if they have a magic wand (they don’t). What they do have is an audience that stays engaged with their videos which feature top notch production and consistent quality. Here is the secret to all those views:

  • On-brand content. Each video published includes signature branded frames and is developed to stay true to the brand’s story.
  • Varying lengths. Tasty’s videos are edited to meet the norms for each publishing platform, which essentially means one video can be repurposed to reach more people.
  • Quality production. The brand’s production team uses top-of-the-line equipment and employs skilled videographers who understand the nuances of lighting, shadows and angles.

By partnering with a professional video production company, your business benefits from creating unique content that reaches your target audience online and on television.


Posted in: Audience, Getting Ideas, Online Videos, Video Marketing, Video Production, Viral Video, Working with a Video Production Company

Think back to your favorite childhood stories. Whether you were rooting for the hero or the villain, you can still recall how you felt when immersed in the narrative can’t you? The goal of any business marketer developing a video idea is to capture attention in the same manner. Discover the basic elements of business storytelling before crafting your company’s unique script.

4 Elements of Storytelling for Business

Telling a story in business videos is not much different than writing a novel or creating a work of fiction. Before turning on the camera, you need to settle on these four elements of the story:

  • Authenticity. The first and most important aspect of business storytelling is honesty. As a basic foundation of any relationship, trust is only developed when both parties are authentic and honest.
  • Purpose. Each video should tell its own story and each story should have a purpose. Define what the purpose of each video is and map it to your business goals before investing time and energy on video production.
  • Audience. It’s not enough to say your audience is “anyone” because it’s impossible to create a video that speaks to everyone. Use video as a means to communicate with a certain slice of your target audience.
  • Emotion. Every powerful video is linked to a human emotion. Is it excitement, anticipation, compassion? That’s up to you to figure out.

Ideas for Your Business Video

There is much more to telling a story about your business than a simple promotion or commercial. What makes your business tick? Where and why was your company launched? What goes on behind the scenes that might interest a potential or current customer? Get inspired with these business video ideas:

  • Behind-the-scenes videos. Do you have a weird or unique office tradition? Does your company use industry-leading equipment not found elsewhere? Do your co-workers like to play pranks? Capture the funny, interesting and quirky moments on camera.
  • Employee spotlights. The best part of your company is its people. Allow your audience to get to know the people they encounter within your organization by filming employee spotlight videos.
  • Customer testimonials. Build trust and promote your business using word of mouth testimonials from customers themselves. Make sure to focus on how your company’s product or service successfully addressed a pain point your customer was experiencing.
  • Community involvement. A business that is invested in the community shows a commitment to giving back. Get your audience excited about supporting your business’ efforts by filming community involvement activities.

To resonate with your audience, create videos that clearly communicate your brand’s story as it develops.


Posted in: Audience, Video Marketing, Video Production, Video Production Tips

Do captions really matter? In video posted on your website, it can be one of the most valuable steps you take to ensure you are communicating with your entire audience. Videos have become an essential component of your business. You don’t want to miss key opportunities once people get to your website.

What Does Captioning Do for You, Then?

Captioning is the process of breaking down your transcript into chunks, allowing you to add a frame by frame dialogue to them. It all syncs with your video and audio to ensure a seamless way of communicating. Captions are different from a transcript. A transcript is generally added to your page and offers a simple play by play that people can read to learn what’s in the video. Both serve a good purpose and, in most cases, both are ideal.

Captions are an exceptional tool for several reasons. Consider how they can help you with any video you post online.

#1: They help contribute to search engine rankings. These words include your keywords naturally. They also help to show the search engines what your video is about. You may know how important Google thinks the video is. This makes it easy to manage your rankings.

#2: Not everyone has the luxury of sound. For those who are unable to hear, providing a way for them to communicate and share information is simply good measure. You want your website to be accessible to everyone who wants to use it.

#3: You want to capture people who can’t listen right now. It’s easy to watch a video online if there is captioning available even if you cannot listen to it. Whether you are at work or school, or just in a crowded area, everyone has had to rush to hit the mute button on a video before. Without captioning, you miss that audience.

It is also important to recognize that captioning is also working to enhance a person’s response to your video. When they land on your site to see the video, they are more likely to stick around and watch it with captioning in place. And, while they do that, they may start to click around to find other interesting things. That’s exactly what you want them to do, after all.

Video is a key component of your marketing and audience engagement. Just make sure you do it 100 percent of the way. That means including transcriptions and captioning on your page and in your videos. It does not necessarily take long or cost much, but it can be an important step.


Posted in: Making Decisions, Online Videos, Video Marketing, Video Production, Video Production Company, Video Production Process, Video Production Tips

Choosing the best length for your video isn’t always easy to do. You may have a lot to say, or you may be wondering what you will say to fill up open space. But, the good news is you don’t need to create a long video. Attention spans today are significantly less than they used to be, meaning you may find it hard to keep your videos short enough to hold the attention of your viewers.

A Few Guidelines to Consider

When choosing video length, remember less is more. Say what’s important first because your viewers will move on fast. And, you want to do something to capture their attention longer if you need a longer video.

Most business videos are about two minutes in length. That isn’t a lot of time to say what you need to, but on a mobile device, a persons scrolling through their social media page is only going to commit to this amount of time to give you. Short videos rule in this type of scenario.

Have More to Say?

What if you want to give a demonstration or provide a video with significant content to it? That’s something you can do, too. When a topic is of value or is entertaining to your audience, creating a longer video, one up to an hour in length, is necessary. To pull it off, create an introduction video that’s shorter. Individuals who want to stay tuned in will do so.

Long form content like this works well for demos, for example. But, you want to first prep your viewers for it. Use a short video on social media to grab their attention and lead them to the long content.

Explainer videos are also benefited from this type of setup. Webinars and product videos fit this mold, too. But, your goal should always be to get people to the next level – to your website where they can take some action to benefit your company. For this reason, invest wisely here in how you market this content.

Getting your video length right also depends on your audience. If your audience is likely to tune in longer, create longer videos. Sometimes, a bit of trial and error is necessary to get the right form and length for your audience’s needs.


Posted in: After Your Video is Created, Making Decisions, Video Production, Video Production Tips

Video marketing is a great tool for businesses of all sizes. In fact, according to research, 64 percent of consumers make a purchase after watching a branded video. Use these best practices to get the most from your video marketing efforts.

1. Create an Outline

Because video feels more casual and personable than written copy, some marketers make the mistake of “winging it” and neglecting to create an outline. Too often, the result is a rambling video that is difficult to follow. Before shooting the video, make an outline and write out the key points that you want to cover.

2. Grab Your Audience’s Attention

Your viewers have a lot competing for their attention. Social media has made it easier than ever for businesses to get their message out, and in the last year alone, Facebook video ads have increased by 258 percent. Every 60 seconds, 72 hours of video are uploaded to YouTube. With that kind of competition for your followers’ attention, it’s imperative to grab their interest quickly, preferably within the first few seconds of the video.

3. Build Value

Video marketing is a highly effective sales tool because it gives you an opportunity to build value before making the final sales pitch. Rather than keeping the focus of your video on making the sale, which can be off-putting to viewers, focus on the value of your product or service.

4. Appeal to Emotions

Emotions play a powerful role in creating memories. Rather than putting out a sales pitch, appeal to your audience’s emotions by using storytelling to get your message across.

5. Encourage Your Viewers to Take the Next Step

To you, it may seem like the next steps are logical, whether that’s signing up for a monthly newsletter, making a purchase, submitting a donation, or sharing your content. However, oftentimes, viewers need a specific call to action. Incorporate a CTA in your video to maximize engagement.

6. Understand SEO

Incorporating keywords in your video’s title, description, and tags can help you rank better on major search engines while letting your viewers know what to expect.

By fine-tuning your video marketing techniques, you can increase engagement and maximize conversion.


Posted in: All Posts

Do you want to grow your business’ customer base and brand recognition? If you answered yes, then you’ve come to the right place. Discover how multi-million dollar companies use the same tactics and strategies that top market influencers employ to grow mega-audiences and build brand awareness.

Video Marketing – Tactics and Strategies (T&S) to Grow Brand Awareness and Customer Base

#1 – Capitalize on your company’s presence and use of YouTube

After Google, Youtube is the second largest search engine, in the world. Check out these ideas for video marketing that your business might be able to leverage upon:

  • Getting Started Videos
  • Product Demo Videos
  • Tutorial or Explainer Videos
  • How-to Videos
  • Instructional Videos
  • Webinars
  • Interview Videos of Industry Experts or Employees
  • Behind-the-scene Videos
  • Real-time Videos
  • Videos that give Information about your Company
  • Company’s Event Videos

#1 – Use social media ads to get your videos in front of your potential audience

Even though this cost money, it’s worth the investment. Just like PPC advertising, your ROI per dollar spent makes it worth your time and effort.

#3 – Engage your audience

Social media is a two-way street. TRY THIS – create and send short shareable videos to the people that already support your brand i.e. your followers.

#4 – Leverage user-generated videos

Many of the biggest brands leverage user-generated content to support their social media marketing endeavors. TRY THIS – hold a contest on your brand’s social platforms.

As a part of this contest, ask your customers to send in videos of them using your company’s products. Publish the video of the contest winner on your company website’s homepage. The winning video will act as a video testimonial for your brand and the products or services that your business offers.

#5 – Use INSTAGRAM STORIES & SNAPCHAT STORIES to engage with your customer base

There is no reason that your business can’t mirror the marketing methods that bigger well-known brands use to engage with their own audiences. TRY THIS – share a short 10-second video of new and even existing products and services that your business offers. Be original in your presentation and focus on creating “evergreen” content.

As you engage with your target audience, try to be fun and upbeat in your presentation. Don’t be boring or too technical. Give your audience something that they might want to share with their friends.

The end goal of all marketing endeavors is to increase brand awareness as well as to add to your customer base by growing your business’ pool of potential customers i.e. people interested in your business’ products or services. Why not try doing the same things that the most well-known market influencers do to grow their own audiences. Afterall it’s working out just fine for them.

For more information or to get started today, call us at (888-294-9393) or contact us via the web. We know what you want, we know what your business needs, and most importantly we know how to get it done.


Posted in: All Posts

Brand marketers, website owners, and any other group working to build their brand and market with video know just how beneficial it is. But, a well-designed and optimized video may be able to do more of the heavy lifting for you. To help you to better optimize your videos to get the most out of them as possible, consider these key tips.

Start with Improving Views

Optimizing your video for increased views are also important. To do so, consider these tips:

  • Ensure you have a video thumbnail that works to properly market what the consumer is going to get. Use a human element here when possible.
  • Make your thumbnail click-worthy. A custom-made thumbnail is a must.
  • Be sure your thumbnail actually represents and helps to brand your efforts. Be sure it is consistent over all of the videos you produce.
  • Be sure to place your videos on your website in an area that makes it easy for someone to see what is available – you don’t want to make them scroll to access it.
  • Be sure it loads quickly. You have people on your site – give them what they want.

This is an excellent place to start because these changes will help to optimize the videos immediately.

Invest in SEO

Video does not take the place of good search engine optimization. In fact, it simply should be a component of your videos. You want to be sure people who can benefit from your video can actually find it. Here are some tips:

  • Give your video a keyword-rich title. Be sure it is clear as to what’s to come.
  • Clean up the page. You do not want to make the search engines overwhelmed with layers of code. Instead, make the video the focal point of the page.
  • Use inline embeds. This is what the search engines prefer, and it can make a big difference in the long term to ranking.
  • Include a transcript of your video on the page. This helps with keyword access.

CTAs Matter

You have people on your page, watching your videos, and they are sticking around. But, are you telling them what to do with this content? You may not be. It is important to optimize your video to tell the customer what to do.

  • Make your call to action clear. Keep it simple.
  • Time it right. In videos, you will want to include options throughout your content.
  • Add a Turnstile to your video. Aim to do this about 20 percent into the content for the best results.

It doesn’t take much effort to optimize your videos, but when you do, you gain new opportunities to reach your audience.


Posted in: Online Videos

What’s the best way to communicate your product or service with a customer? It could be in slideshows, but today’s average business owner or consumer is too busy to listen to a drawn out speech or presentation, especially if they have to show up for it. Instead, why not consider the advantages of presentation videos? This is perhaps one of the best ways to close a deal with your prospective customer because of the format as well as the flexibility it offers. It also helps you ensure your pitch is stunning every time.

Is Video Better Than Text?

Imagine your customer who has already gathered some information about your company. You could hand over a long PDF file or a PowerPoint presentation as your tool to sell and close that deal. But, will they actually invest the time into it? These customers want and need content – they need to know what you have to offer – but their time is precious. That’s why you need to ensure you have a video that is easy to digest and readily available at any time to reach your audience. A presentation video is an effective, affordable solution for closing any deal.

How to Create a Winning Presentation Video

To have this type of success, you need to pull together a number of individual pieces. That is, you need this to be your award-winning, flawless video sales pitch. Invest the time in getting it exactly right. To do that, focus here:

  • Be sure the video is customized to your customer or a particular audience. You can create the framework of a basic video and then incorporate more customized components to it to ensure it addresses the individual customer’s needs. The key is to ensure it hits home with the customer.
  • Videos designed well give your sales team more time to hit targets and leads while allowing customers to gather information on their own time. For example, instead of dozens of phone calls and trying to get people in to a specific event, video saves you and your customer time.
  • Create a stunning sales pitch. You no longer are limited by a simple format or a few minutes spent sitting across from a prospective customer in his or her office. You can use a variety of locations, various video formats, and incredible visuals to drive home your point.

Presentation videos can provide an excellent step in enhancing your sales pitch. Keep in mind that they must be well designed to ensure you are giving your prospective customers the very best experience.


Posted in: Video Production Tips

Explainer videos are tools like no other. They provide a clear explanation of something. Done well, they can serve to educate your audience on a wide range of topics and do so in an engaging, memorable way. But, explainer videos take a bit of time and planning to get right. Here’s how to make it a success by focusing on creating a video script that will capture your audience’s attention.

Get Inspired

Bring together people who can help you define what it is you need from this video. You’ll want to be inspired by your customers or audience. Create a brief list of ideas. Then, begin to work to flesh out those ideas. Keep the group of people working on the project small as to not overwhelm it with too many ideas.

Put the Script Together

Now that you have a basic idea, it is time to work out the explainer video’s script. You should do this with careful planning – don’t just freeform it. Start with addressing the problem that the video will overcome for the viewer. What will you teach them? Then, it is time to offer a solution to your audience. What is the solution you have to offer? Finally, create a list of benefits – what happens when the audience member uses your solution to solve his or her problem?

Once you get some specifics down pat, you can then work on the actual explanation. Tell them how it works. You’ll want to provide a brief description and then be sure to demonstrate the product or service at length. Remember, this is video so your content needs to show what is happening.

After providing a full explanation, the video should also offer a conclusion and wrap up the information. Summarize what you’ve told them and again state the benefits. Then, and perhaps most importantly, put a call to action in place.

Make It Work

Don’t overthink your explainer video. Instead, keep it as short as possible with a goal of keeping the script short. Then, you’ll want to focus on keeping the content as conversational as possible. A big portion of the benefit of creating these types of content is to engage with your audience and customers – be sure your video script includes a bit of personality.

It is also a good idea to work with a video production company to handle the process. They can help you with the details of putting it all together and doing the edits. The goal here is to ensure the final product is impressive and professional, what your audience expects.


Posted in: Video Production Tips

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