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Choosing the best length for your video isn’t always easy to do. You may have a lot to say, or you may be wondering what you will say to fill up open space. But, the good news is you don’t need to create a long video. Attention spans today are significantly less than they used to be, meaning you may find it hard to keep your videos short enough to hold the attention of your viewers.

A Few Guidelines to Consider

When choosing video length, remember less is more. Say what’s important first because your viewers will move on fast. And, you want to do something to capture their attention longer if you need a longer video.

Most business videos are about two minutes in length. That isn’t a lot of time to say what you need to, but on a mobile device, a persons scrolling through their social media page is only going to commit to this amount of time to give you. Short videos rule in this type of scenario.

Have More to Say?

What if you want to give a demonstration or provide a video with significant content to it? That’s something you can do, too. When a topic is of value or is entertaining to your audience, creating a longer video, one up to an hour in length, is necessary. To pull it off, create an introduction video that’s shorter. Individuals who want to stay tuned in will do so.

Long form content like this works well for demos, for example. But, you want to first prep your viewers for it. Use a short video on social media to grab their attention and lead them to the long content.

Explainer videos are also benefited from this type of setup. Webinars and product videos fit this mold, too. But, your goal should always be to get people to the next level – to your website where they can take some action to benefit your company. For this reason, invest wisely here in how you market this content.

Getting your video length right also depends on your audience. If your audience is likely to tune in longer, create longer videos. Sometimes, a bit of trial and error is necessary to get the right form and length for your audience’s needs.


Posted in: After Your Video is Created, Making Decisions, Video Production, Video Production Tips

Video marketing is a great tool for businesses of all sizes. In fact, according to research, 64 percent of consumers make a purchase after watching a branded video. Use these best practices to get the most from your video marketing efforts.

1. Create an Outline

Because video feels more casual and personable than written copy, some marketers make the mistake of “winging it” and neglecting to create an outline. Too often, the result is a rambling video that is difficult to follow. Before shooting the video, make an outline and write out the key points that you want to cover.

2. Grab Your Audience’s Attention

Your viewers have a lot competing for their attention. Social media has made it easier than ever for businesses to get their message out, and in the last year alone, Facebook video ads have increased by 258 percent. Every 60 seconds, 72 hours of video are uploaded to YouTube. With that kind of competition for your followers’ attention, it’s imperative to grab their interest quickly, preferably within the first few seconds of the video.

3. Build Value

Video marketing is a highly effective sales tool because it gives you an opportunity to build value before making the final sales pitch. Rather than keeping the focus of your video on making the sale, which can be off-putting to viewers, focus on the value of your product or service.

4. Appeal to Emotions

Emotions play a powerful role in creating memories. Rather than putting out a sales pitch, appeal to your audience’s emotions by using storytelling to get your message across.

5. Encourage Your Viewers to Take the Next Step

To you, it may seem like the next steps are logical, whether that’s signing up for a monthly newsletter, making a purchase, submitting a donation, or sharing your content. However, oftentimes, viewers need a specific call to action. Incorporate a CTA in your video to maximize engagement.

6. Understand SEO

Incorporating keywords in your video’s title, description, and tags can help you rank better on major search engines while letting your viewers know what to expect.

By fine-tuning your video marketing techniques, you can increase engagement and maximize conversion.


Posted in: All Posts

Do you want to grow your business’ customer base and brand recognition? If you answered yes, then you’ve come to the right place. Discover how multi-million dollar companies use the same tactics and strategies that top market influencers employ to grow mega-audiences and build brand awareness.

Video Marketing – Tactics and Strategies (T&S) to Grow Brand Awareness and Customer Base

#1 – Capitalize on your company’s presence and use of YouTube

After Google, Youtube is the second largest search engine, in the world. Check out these ideas for video marketing that your business might be able to leverage upon:

  • Getting Started Videos
  • Product Demo Videos
  • Tutorial or Explainer Videos
  • How-to Videos
  • Instructional Videos
  • Webinars
  • Interview Videos of Industry Experts or Employees
  • Behind-the-scene Videos
  • Real-time Videos
  • Videos that give Information about your Company
  • Company’s Event Videos

#1 – Use social media ads to get your videos in front of your potential audience

Even though this cost money, it’s worth the investment. Just like PPC advertising, your ROI per dollar spent makes it worth your time and effort.

#3 – Engage your audience

Social media is a two-way street. TRY THIS – create and send short shareable videos to the people that already support your brand i.e. your followers.

#4 – Leverage user-generated videos

Many of the biggest brands leverage user-generated content to support their social media marketing endeavors. TRY THIS – hold a contest on your brand’s social platforms.

As a part of this contest, ask your customers to send in videos of them using your company’s products. Publish the video of the contest winner on your company website’s homepage. The winning video will act as a video testimonial for your brand and the products or services that your business offers.

#5 – Use INSTAGRAM STORIES & SNAPCHAT STORIES to engage with your customer base

There is no reason that your business can’t mirror the marketing methods that bigger well-known brands use to engage with their own audiences. TRY THIS – share a short 10-second video of new and even existing products and services that your business offers. Be original in your presentation and focus on creating “evergreen” content.

As you engage with your target audience, try to be fun and upbeat in your presentation. Don’t be boring or too technical. Give your audience something that they might want to share with their friends.

The end goal of all marketing endeavors is to increase brand awareness as well as to add to your customer base by growing your business’ pool of potential customers i.e. people interested in your business’ products or services. Why not try doing the same things that the most well-known market influencers do to grow their own audiences. Afterall it’s working out just fine for them.

For more information or to get started today, call us at (888-294-9393) or contact us via the web. We know what you want, we know what your business needs, and most importantly we know how to get it done.


Posted in: All Posts

Brand marketers, website owners, and any other group working to build their brand and market with video know just how beneficial it is. But, a well-designed and optimized video may be able to do more of the heavy lifting for you. To help you to better optimize your videos to get the most out of them as possible, consider these key tips.

Start with Improving Views

Optimizing your video for increased views are also important. To do so, consider these tips:

  • Ensure you have a video thumbnail that works to properly market what the consumer is going to get. Use a human element here when possible.
  • Make your thumbnail click-worthy. A custom-made thumbnail is a must.
  • Be sure your thumbnail actually represents and helps to brand your efforts. Be sure it is consistent over all of the videos you produce.
  • Be sure to place your videos on your website in an area that makes it easy for someone to see what is available – you don’t want to make them scroll to access it.
  • Be sure it loads quickly. You have people on your site – give them what they want.

This is an excellent place to start because these changes will help to optimize the videos immediately.

Invest in SEO

Video does not take the place of good search engine optimization. In fact, it simply should be a component of your videos. You want to be sure people who can benefit from your video can actually find it. Here are some tips:

  • Give your video a keyword-rich title. Be sure it is clear as to what’s to come.
  • Clean up the page. You do not want to make the search engines overwhelmed with layers of code. Instead, make the video the focal point of the page.
  • Use inline embeds. This is what the search engines prefer, and it can make a big difference in the long term to ranking.
  • Include a transcript of your video on the page. This helps with keyword access.

CTAs Matter

You have people on your page, watching your videos, and they are sticking around. But, are you telling them what to do with this content? You may not be. It is important to optimize your video to tell the customer what to do.

  • Make your call to action clear. Keep it simple.
  • Time it right. In videos, you will want to include options throughout your content.
  • Add a Turnstile to your video. Aim to do this about 20 percent into the content for the best results.

It doesn’t take much effort to optimize your videos, but when you do, you gain new opportunities to reach your audience.


Posted in: Online Videos

What’s the best way to communicate your product or service with a customer? It could be in slideshows, but today’s average business owner or consumer is too busy to listen to a drawn out speech or presentation, especially if they have to show up for it. Instead, why not consider the advantages of presentation videos? This is perhaps one of the best ways to close a deal with your prospective customer because of the format as well as the flexibility it offers. It also helps you ensure your pitch is stunning every time.

Is Video Better Than Text?

Imagine your customer who has already gathered some information about your company. You could hand over a long PDF file or a PowerPoint presentation as your tool to sell and close that deal. But, will they actually invest the time into it? These customers want and need content – they need to know what you have to offer – but their time is precious. That’s why you need to ensure you have a video that is easy to digest and readily available at any time to reach your audience. A presentation video is an effective, affordable solution for closing any deal.

How to Create a Winning Presentation Video

To have this type of success, you need to pull together a number of individual pieces. That is, you need this to be your award-winning, flawless video sales pitch. Invest the time in getting it exactly right. To do that, focus here:

  • Be sure the video is customized to your customer or a particular audience. You can create the framework of a basic video and then incorporate more customized components to it to ensure it addresses the individual customer’s needs. The key is to ensure it hits home with the customer.
  • Videos designed well give your sales team more time to hit targets and leads while allowing customers to gather information on their own time. For example, instead of dozens of phone calls and trying to get people in to a specific event, video saves you and your customer time.
  • Create a stunning sales pitch. You no longer are limited by a simple format or a few minutes spent sitting across from a prospective customer in his or her office. You can use a variety of locations, various video formats, and incredible visuals to drive home your point.

Presentation videos can provide an excellent step in enhancing your sales pitch. Keep in mind that they must be well designed to ensure you are giving your prospective customers the very best experience.


Posted in: Video Production Tips

Explainer videos are tools like no other. They provide a clear explanation of something. Done well, they can serve to educate your audience on a wide range of topics and do so in an engaging, memorable way. But, explainer videos take a bit of time and planning to get right. Here’s how to make it a success by focusing on creating a video script that will capture your audience’s attention.

Get Inspired

Bring together people who can help you define what it is you need from this video. You’ll want to be inspired by your customers or audience. Create a brief list of ideas. Then, begin to work to flesh out those ideas. Keep the group of people working on the project small as to not overwhelm it with too many ideas.

Put the Script Together

Now that you have a basic idea, it is time to work out the explainer video’s script. You should do this with careful planning – don’t just freeform it. Start with addressing the problem that the video will overcome for the viewer. What will you teach them? Then, it is time to offer a solution to your audience. What is the solution you have to offer? Finally, create a list of benefits – what happens when the audience member uses your solution to solve his or her problem?

Once you get some specifics down pat, you can then work on the actual explanation. Tell them how it works. You’ll want to provide a brief description and then be sure to demonstrate the product or service at length. Remember, this is video so your content needs to show what is happening.

After providing a full explanation, the video should also offer a conclusion and wrap up the information. Summarize what you’ve told them and again state the benefits. Then, and perhaps most importantly, put a call to action in place.

Make It Work

Don’t overthink your explainer video. Instead, keep it as short as possible with a goal of keeping the script short. Then, you’ll want to focus on keeping the content as conversational as possible. A big portion of the benefit of creating these types of content is to engage with your audience and customers – be sure your video script includes a bit of personality.

It is also a good idea to work with a video production company to handle the process. They can help you with the details of putting it all together and doing the edits. The goal here is to ensure the final product is impressive and professional, what your audience expects.


Posted in: Video Production Tips

Medical marketing can be one of the most challenging of all formats. Those in this industry have a lot of limitations – advanced tech, numerous restrictions, and lots of questions of validity. One format for marketing that works well in this industry is online video. Sure, a brochure in a doctor’s office seems like a good start, but video brings information to life and allows it to hit home with the intended buyer. It provides a better ROI in nearly any situation.

How Does Video Matter in Medical Marketing?

Take a look at a few reasons why so many marketers are finding this particular platform so ideal to meet their goals. Could this help you, too?

#1: It Shows Your Expertise

The biggest reason to use this format is that video provides specific information in a specific format and it easily translates into expertise for the medical provider. To convince someone to spend a significant amount of money on a cosmetic procedure, for example, it helps to become the industry expert in your local area. Video makes you, or your medical practice, the go-to pros in this area.

#2: Your Clients Trust You

In the medical marketing industry, trust really is everything. It is not easy to come by, though. With video, you can help to build that trust. First, video is a format that people trust inherently That is, they are more likely to believe a doctor speaking on camera than a written article. Second, you can use video testimonies to help boost that level of trust. Many times, video can convey a message that is otherwise hard to believe or seems like a “too good to be true) option in a believable format.

#3: Video Gets Shared, and Builds Leads

The whole point of medical marketing is to get more patients and clients in the door. Video helps enable this by providing a way to get shares on social media, track leads who visit the website, and monitor who is watching the video in the first place. In short, it turns your visitors to your website into prospective leads and allows you to count them – using the tools provided.

#4: Video Gives You the Power to Customize Your Audience

A proper video production company understands its target audience. Video can be created to meet a specific goal for just about any provider, then. Video marketing can target a very specific group of people, such as those broken down by demographics. It can help you to showcase what a teenager may benefit from compared to what a senior may benefit from. Because it allows this type of targeting, it tends to be more effective. Again, a brochure struggles to achieve this.

Video medical marketing is a must today. People watch videos. They don’t read long documents explaining risks and discussing complex medical procedures. Yet, they want information in an easy to digest manner. With the right video production, your marketing dollars go further when you incorporate video marketing into your campaign.


Posted in: All Posts

Explainer videos are one of the most valuable of all types of videos for many businesses today. They tell a story. They provide insight. And, they often help your business to connect with your audience in a very impactful manner. But, explainer videos can be done very poorly and that often leads to limited – if any – response from your audience.

One key reason some explainer videos fail is because they lack in three specific areas. Let’s face it – most people are interested in watching a video to see how something works rather than reading a manual to do the same. And, B2B’s tend to find that this type of marketing can offer a far better ROI than promotional videos.

What Your Videos Need to Have

You know the value of explainer videos. Now, you need to know how to perfect them. Here are three elements that you need to incorporate into these videos to achieve the goals you have.

Your Story Needs Characters

Any story – which an explainer video needs to tell – should have characters. In this case, it’s common for an explainer video to feature a buyer persona. This is the person that represents your buyer. You want the person in your video to be the one that your customers connect with and see as themselves. Establish who your ideal buyer is. And, then, incorporate this character into your video.

There Needs to Be a Conflict

Next, consider the conflict. What’s the problem? Your product, of course, is the solution. However, the first step is to ensure that your buyer sees a conflict that they can relate to. Without a conflict, there’s simply no way for you to tell a story. And, you need to be sure that your conflict is something that truly does impact your audience. What is their pain point? Why did you make the product you are selling in the first place? Often, it is necessary to create an emotional connection between your character and your audience using conflict.

Resolutions and Solutions

Now they see themselves on the screen. They see the problem that has impacted them for a long time. And, you step in to offer the solution they need. In explainer videos, this is the area where you show the viewer how your product or service matters. It’s the purpose of your story. Explainer videos that offer this solution component are those that get a response from the buyer. “Hey, that’s my problem and that’s the best solution for me.”

When creating an effective explainer video, you really do need to create a story like this that communicates clearly what your product is and how it works. However, you also have to develop that story a bit more fully so that you can create an emotional connection with the viewer. Not only are they more likely to buy a product like this, but they are also more likely to share this information with other people. If your explainer videos are lacking in this area, it will impact your success.


Posted in: Video Production Tips

Videos are a powerful way to connect with your audience, but they’re only effective when that Play button is clicked and the information is actually absorbed. So how do you use this powerful medium to its full potential? By using basic psychology to create a video that will appeal to your site visitors, of course! Keep reading for a few tips on how to use psychology to create memorable videos.

First Things First: Who Is Your Audience?

Before mapping out your video, it’s important that you know your audience. A makeup tutorial designed for preteen girls will look different than a video that shows homeowners how to unclog a drain, and both videos will look different from one educating viewers about history or current events.

Use the tools available to you to examine your target market. What types of videos interest them? Is “short and sweet” the key, or are they willing to spend 15 minutes watching a video about a topic that interests them?

Make Your Video Pop

You probably know that different colours evoke different emotions; for example, green is calming, orange is associated with energy, yellow conveys happiness. When using videos as a medium to connect with your site visitors, your colour choices matter.

In 2008, Wellesley College published a study demonstrating how effective the colour red is in grabbing our attention. When we see red, our brains start tuning in. Depending on the intensity of the shade, our blood circulation increases, our breathing rate picks up, and even our metabolism is affected.

A word of caution: Use red, but use it wisely. Too much red can easily overwhelm your viewer and inhibit relaxation, literally making them physically uncomfortable.

Choosing Your Music

Have you ever heard a song come on the radio and immediately think back to a commercial on which the song was played? Even if you weren’t interested in purchasing the car or smartphone that was advertised, the commercial, and hence the product, stuck in your mind because of the music that was used.

Music provides a great backdrop for your video. Not only is it enjoyable to listen to, but it builds an association to your website, creating a more memorable experience for the viewer. To make a lasting impression on your site visitors, choose a song that fits the mood of your video, and then let the music do the rest.

Evoke an Emotional Response

Your viewers are far more likely to remember your video’s content if it evokes an emotional response. Think back to ad campaigns run by brands like Dove, Nike, or Coca-Cola. Rather than simply advertising their product, they create a whole narrative that resonates with their audience. Advertisements are forgettable, but stories that stir up an emotional response can be remembered for years.

Your website visitors are bombarded with information on a daily basis, but by using a few different strategies to customise an experience that will appeal to their senses, you can ensure that the content of your video makes a lasting impression.


Posted in: Video Production Tips

Imagine that you’re sitting in front of a group of three-year-olds, explaining who Abraham Lincoln was. Now imagine that you’re recounting his life story to a roomful of high school students. While the topic may be the same, your presentation to your young audience will be vastly different from the one given to the older listeners.

Knowing your audience is key to creating content that will resonate. While it’s easy to tailor and refine your message in face-to-face communication, it can be a challenge to customise it for an audience that is largely invisible. Keep reading for a crash course on how to get to know your audience.

Identifying Your Audience

Just as you customize face-to-face communication to reflect the needs and interests of your audience, your video content should be designed to best reach your virtual audience. Clearly, that’s going to be really tough if you don’t even know who they are.

Market research used to be done almost exclusively by large organisations, but today, businesses of all sizes are using market research data to better target and understand their customer base. Fortunately, technology is up to speed with the times, making it easier than ever to conduct formal or informal research.

If your brand is on social media (and it definitely should be), look at your followers. If you’re a new company or you simply need more insight, browse through your competitors’ followers. What age groups do you see? Take a look at their profiles. How do they spend their free time? A young adult with disposable income and a passport has different needs from someone juggling the responsibilities of their career and home life.

Ultimately, your goal is to get as many details as possible about the people that you’re reaching.

Creating Personas

Communicating with nameless, faceless followers is tricky, so why not give them a name and a face?

Once you have an idea of who your audience is, it’s time to build customer personas. Customer personas are detailed descriptions of each of your ideal customers, describing things like income bracket, life phase, behaviours, interests, marital status, habits, and any other defining feature you can think of. Give each persona a name, and think of it as an actual person rather than an abstract idea.

When creating a video, refer back to your customer personas to ensure that your message, tone, and content are all relevant to them.

Putting Yourself in Their Shoes

To further connect with your audience, step into their world. Take a look at how they communicate with each other in public forums; are they formal or casual? Do they use jargon?

People naturally trust others who they feel are most like them, so if possible, emulate their tone and vernacular in your video marketing campaigns. Just remember, you don’t want to be the “cool dad” at the birthday party who uses terms and references that he really doesn’t understand. If you can’t mirror their communication patterns naturally, then just don’t.

When it comes to building meaningful connections with your audience, there are no shortcuts for taking the time to understand who they are and what motivates them.


Posted in: All Posts

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