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In recent years, technology and digital marketing has changed drastically the way we use our smartphones. New software and new machines have appeared, and we are referring in particular to augmented reality and virtual reality. When we’re talking about the business aspect of integrating AR into your smartphone application; you can discover plenty of opportunities to level up your business. First, let’s take a peek about the differences between the two technologies: 

Virtual reality ( VR) usually refers to digital technologies that use software to produce realistic images, sounds and other stimuli that mimic a real world (or construct an imagined setting) and simulate the actual appearance of a user in this world by encouraging the user to communicate with this space and any objects represented in it using modified display screens or projectors. 

Augmented Reality (AR), is a technology designed to enhance people’s understanding of the natural world through a computer system. This virtual information will then be inserted back into the physical world to complement computer-generated visual objects, images, or device prompts into real-life environments; the effect is an augmented reality.

As you can see, AR is usually an easier solution for any customers, since they don’t need any more material than their phones and an app to have access to augmented reality. The mobile AR provides various possibilities that will drive any company to the height of success. A visually appealing app is enough to attract consumers with your product in such a manner that it creates massive sales for your business.

AR provides a simple way to identify objects, helping users to get the most out of a business inquiry. It could be very useful if you were to develop a solid business model by leveraging the potential of AR-based applications in various sectors such as healthcare, education and information technology.

AR may be used to decorate an interior 

For all those who are still confused about using AR to produce sufficient business income; the best alternative may be the application for interior decoration. There is a strong demand for an application that can help imagine the looks of specific furniture or the perfect way to put the furniture in a household.

AR in Education 

It helps to make the objects that are very difficult to picture, and can be further converted into 3-dimensional models for improved learning. For those who are still expecting a new approach to memorise abstract concepts that is the perfect way to improve comprehension.

AR for the retail industry 

Digital dressing rooms or interactive specs check applications are perfect examples of the most effective forms of the company application to incorporate augmented reality. Besides that, the platform could also be used for ads, which again is a perfect way to advertise the business.


Posted in: Online Videos

Pushing Video to the Next Level

There are many ways you can enhance the way video is used, but new technology is making it possible to do much more than what most would expect. For example, with machine learning and artificial intelligence, it could link any person to any location within a video in a short period of time. This may allow for the video to be experiential and immersive, far more so than it has been. Consumers would then be able to go deeper, really learning and interacting within a simple video. In some cases, this could including shopping opportunities, but consider what could be if that video could embrace a true experience.

Another key benefit of this would be providing brands with the ability to learn more about their video’s viewers. Who are they and what are they encouraged by or interested in? You can see, even scene-by-scene, what consumers find as interesting and what they engage with within your video. This would allow you, as a brand, to create more personal images and messages that could capture that individual’s interests at a higher level. Imagine the interaction that could happen here. Then, consider what type of impression this would create on the consumer.

What Does This Mean for You?

When working on video for your next promotion or campaign, consider the benefits of going deeper and doing more. It is possible to link to artificial intelligence and machine learning tools that could enhance the way your customers can embrace the video.

Evolving video to the next level, away from the simple, linear type of content that we’ve seen so commonly on television commercials our entire lives, and creating more interactive and one-on-one experiences could change the way you are able to reach your customers and interact with them. It may even enhance the way those customers think of your company in the long term.


Posted in: 3D animation, Video Production, Video Production Company, Viral Video