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You’ve probably seen the stats – people are watching over a billion hours of online video per day, etc etc etc. Face it, online video content is ubiquitous. Viewers are able to watch nearly anything on any device, and they are.

Whether you operate an online e-commerce site, or traditional brick and mortar shop, if you are not getting your products and services in front of your customers via video, you can bet your proverbial last dollar that your competitors are doing just that.

Ten Ways Your Company Can Benefit Through The Use Of Video

Level The Advertising Playing Field – Online video marketing is cheaper and can reach just as many potential customers, even more than traditional advertising outlets. Budget constraints no longer limit the advertising reach of the “little guys”.

Video Can Get Your Brand And Message In Front Of Customers, You Didn’t Even Know Were There – Video is a format that is easily shareable between friends and is a huge part of part of social media.

  • More than 500 years’ worth of YouTube videos is watched daily on Facebook.
  • More than 700 YouTube videos are shared on Twitter every minute.

Video Can Hold Your Customers’ Attention While It Entertains, Educates, and Inspires

  • More than 60 percent of consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase.
  • A video is a great storyteller that can keep consumers glued to your site. A well-produced video can also move your customers to laugh, cry, get mad, learn, or take action, all while keeping your products and services front and center.

Video affords an opportunity to interact with and respond to your customers in real time through comments and replies.

Video Has An Eternal Online Shelf Life РThis makes its production extremely cost-effective over time. This precisely why you should focus your production efforts on creating evergreen content.

“Buy Now” Is A Click Away With Video – With traditional advertising, although customers might be motivated to make a purchase, additional steps must be taken in order to close the sale. With video marketing, once inspired, the simple act of clicking a button is all it takes to seal the deal.

Video Goes Everywhere, Anytime – As mentioned previously, consumers are consuming massive amounts of video content through mobile devices. Video puts your brand and message in front of your customers everywhere, accessible at a time of their choosing.

Video allows your customers to become your best sales force through sharing and testimonials that jump off the screen.

Video allows you to showcase your products and services more creatively while adding a voice and personality that come through with ordinary text advertising.

Video Is Easily Measurable – With analytics, it is possible to get near-instant feedback as to the effectiveness of ad campaigns.

In the world of business today, video promotion for your company’s brand is as obligatory as paying taxes. Take your business to the next level. Call us today Toll-free at 1-888-294-9393, or contact us online. Get your fast and free video production proposal from Kicker Video, NOW!


Posted in: Video Production Tips

Videos are one of today’s most important mediums. Promotional marketing can be expensive and in a downturn economy, every dollar makes a big difference. Your company needs to spend money to get customers in the door, but spending wisely is essential. Many of today’s medium to small companies just do not have the budget for large-scale commercials or big marketing promotions. Yet, with the help of video – created properly and used in the right way – you can achieve your goals and work towards growing your business.

What Are the Benefits of Video Production?

As you take into consideration what you need for your company, zero in on one key factor. What can video production do for your company’s marketing that other products cannot?

It Is Cost Effective: Perhaps one of the best reasons to turn to video production is because it is far less expensive than other methods of marketing. The use of video in your social media content or website can help you to get attention, but it does not cost nearly as much as other products.

It Is Highly Within Reach: Many individuals are spending more time at home. They are spending more time on their smartphones, paging through the variety of posts on Facebook. Video is what many people are looking for on those devices. They are more likely to see this than any commercial you invest in.

It Is Interactive: Another important feature about any type of marketing you are doing today is being interactive. You need to engage and hold the interest of your customer or client. Video makes that possible. You’ll be able to offer something unique, for example animation, that grabs their attention and provides them with key information.

Overall, video production is an excellent investment. It may be a powerful tool that helps your company to stand out from others that are not using this medium yet or as effectively. It comes down to who you decide to work with in fact.

Is It Right for You?

Video should be one of the many marketing tools you use especially when the economy isn’t doing well. It may be one of the best investments you make in any market condition, in fact. Done properly, but true experts, it can help tor provide your customers with more information in a more interesting and interactive way that they will remember. And, it is information that is going to be remembered later, when they are in a buying situation.

In short, when you use video as a key part of your promotional marketing strategy, you get the results you need without having to spend a lot of money to get to that point. Take a closer look at the large amount of flexibility you have with video production today. You may be impressed with just how easy it can be to achieve your goals and still maintain your budget.


Posted in: Video Production Company, Video Production Tips