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Recent studies predict that worldwide internet traffic from videos will account for 80 percent of all internet traffic by 2019. According to Youtube’s own stats, there are roughly 1.5 billion users every month, and mobile users typically spend over an hour a day watching YouTube videos.

Engaging your audience on YouTube is a great way to improve marketing results. Follow these 10 tips to make the most of your internet videos.

1. Use Your Videos to Tell a Story

Stories are engaging and relatable, providing key information to your viewers that doesn’t sound like a sales pitch. Use your videos to tell a story that demonstrates why your product or services are the best.

2. Keep Your Videos Short

As of 2017, there were roughly 300 videos uploaded to YouTube every minute. There is a ton of competition for your viewers’ attention, so keep them engaged by minimizing lengthy introductions, providing pertinent information quickly and reducing the overall length of your videos.

3. Make Your Videos Easy to Find

Conduct keyword research to determine which relevant keywords are most often searched. This will make it easier for your customers to find the videos that they want to watch.

4. Choose Your Thumbnail Wisely

A great custom thumbnail provides a valuable first impression that can determine whether or not a viewer clicks through to your video, driving as much as 154 percent more clicks.

5. Make a Banner that Reflects Your Brand

YouTube channel art, which is the image that appears at the top of your YouTube channel, can be used to give your page a unique look that stands out and increase your brand identity.

6. Grow Your YouTube Channel

As with most other social media platforms, YouTube prioritizes content that performs the best. In other words, the more views your videos get, the more visible they will be. Get more views by being strategic when you’re building and organizing your playlists, ensuring that they accurately show what your brand is all about.

7. Use YouTube as Your Embed Tool

If growing your traffic on YouTube is one of your marketing goals, then you may consider using YouTube as your embed tool rather than other using other tools like Vimeo and WordPress.

8. Link Your Website to Your YouTube Page

If you have a website, then associate it to your YouTube page. This can help you engage viewers for longer, increasing their chances of clicking through to your website rather than going to another video.

9. Use Cards to Keep Viewers Engaged

Adding cards to your videos is like adding a call to action; it helps your viewers recognize what action they should take next. Engage your viewers for longer by adding cards right when they are most likely to leave.

10. Incorporate End Screens for a Lasting Impression

To create an end-of-video experience that leaves a lasting impression, incorporate end screens. These can last between five and 20 seconds and can direct viewers to other videos, websites, and playlists.

Implementing these fail-proof YouTube marketing tips can benefit your business and engage your customers.


Posted in: Video Marketing

Video marketing is a fun and effective way to engage your target market and spread your brand’s message, all while creating content that is highly memorable and easily shared. However, it’s not enough to simply shoot a video and send it out to cyberspace in hopes to hear an echo back; make a few mistakes, and your video could actually end up detracting from your goals.

Before you hit the record button, consider these three basics for creating a great video.

First Things First: Consider Your Focus

What do you want your audience to focus on in the video? It doesn’t matter how interesting or engaging your content; if the video is out of focus, that’ll likely be your audience’s only takeaway. Consider where you want to draw your viewers’ eyes, whether that’s to the main speakers in the story, to the action happening in the background, or to text on the screen. Proper focus will give your video a polished look and ensure that your audience is paying attention to what you want them to see.

Shining the Light

Like proper focus, proper lighting ensures that your viewers are seeing what you want them to see, but that’s not all; lighting sets the entire mood for the video. To decide on the type of lighting you want for your video, consider your company’s voice and the tone of the video. If your brand’s voice is authentic and reassuring, for example, then warm lighting might create the mood you want; if your brand’s voice is upbeat and sunny, on the other hand, then bright, vibrant lighting may be the better choice.

Feeling a little lost when choosing the right lighting? Check out what type of lighting techniques are being used in videos produced by companies who are in the same industry or have a similar brand voice to your own, or talk to a video expert for guidance.

Making Your Message Heard

The final element to consider is the video’s sound. Your video should have crisp, clear sound that is easy to hear. If the sound is distorted or difficult to hear, then not only does it give your video a decidedly amateur feel, but it may not hold your viewer’s attention. Because there is only so much that can be done post-production, sound quality is an important thing to consider throughout the process.

Video is becoming an increasingly important component in marketing, and doing it well is essential in an effective marketing campaign. By paying attention to these elements, you can create a video that you’re proud of.


Posted in: Making Decisions, Video Production

When you’re shopping for a car, do you purchase one based on the color or how passionately the salesperson describes it? Of course not. You spend time talking to other car owners, reading reviews and perusing news articles until you find the best vehicle for your needs.

The Power Behind Testimonials

Just like you, customers do their research before choosing to engage with your brand. According to BrightLocal’s Local Consumer Review Survey 2017, customer reviews are more important than ever. A full 97% of consumers browsed online reviews for local businesses and 85% trust those reviews just as much as a personal recommendation.

A powerful testimonial video speaks volumes about your brand. You benefit from combining the power of word-of-mouth advertising with a marketable, brandable format. Learn how to create a successful testimonial video that draws prospects to your business.

Source Real Customers

The last thing you want to do is give the impression that you’ve hired talent to “play” satisfied customers in your video. It’s not authentic and immediately discredits any attempts to discuss your brand candidly. Find real customers that your brand has helped solve common problems. A good, quick and cost-effective way to do this is to send a survey to current customers via mail, email or social media.

Lead with Your Brand’s Benefits

Before your video showcases testimonials, establish why viewers should keep watching your video. What are the benefits to using your product or service? How can your business help solve a problem? Are there credible statistics that support why your product or service is needed? Persuade your viewers to continue watching to learn more about your brand’s real-world impact.

Use a Questionnaire

Maintain consistency when interviewing customers by using a questionnaire. You can always edit your video to highlight specific responses later, but an established list of open-ended questions will ensure the process is smooth. Think about the most important information you want to convey before creating your questionnaire. Possible questions may include:

  • What made you choose XYZ Company?
  • What problems or pain points were you seeking a solution for before contacting XYZ Company?
  • How did XYZ Company deliver results?
  • Why would you recommend XYZ Company to friends and family?
  • What stands out about your experience with XYZ Company?

Close with a Call to Action

Now that you’ve invested planning and resources into the creation of a stellar testimonial video, it’s important to include a call to action at the end. After all, what were the desired results of your efforts? Do you want customers to call you, schedule an appointment online or walk in for a consultation? Now isn’t the time to be shy. Let them know their next steps and how to complete them.

The Takeaway

A powerful testimonial video speaks to customers on a personal level by showcasing the results of real, human interaction with your brand. Satisfied customers transform into brand ambassadors on camera when they provide a personal account of their experience. Incorporate these simple tips into your production process to improve results.


Posted in: Getting Ideas, Video Production Process

How many remote workers do you have? Many of today’s businesses are turning to a remote workforce – those that work from home or separate locations – because it is cost effective and highly desirable to their employees. As of 2017, as much as 90% of the workforce in the United States says they telework – remote work – at least sometimes, according to the American Community Survey from the US Census Bureau. But, remote working doesn’t mean a company has to give up its culture or its brand identity. It does mean it is necessary to come up with new ways to connect. Video can help to do that.

Create Brand-Focused Videos

When your company sits and talks, it likely has a very specific focus. For example, when you are hosting a group chat, you’re all about getting the task at hand done. But, what about those office interactions that don’t typically happen in a traditional remote workplace?

Video can help.

  • Create videos that showcase a “Monday office party” or a “Friday weekend kick-off event.” The key here is simply to bring a few people to show what your company’s culture is.
  • Use video as a way to communicate across all locations. Ask each employee to send in a short video of what they are working on. Then, compile them to showcase what your company is doing.
  • Use interactions and interviews. Create customized interviews with each member of the team. Link these to their profiles on services such as Slack – or whatever communication tool available. It helps to a face to a name.

Video can be used in a variety of ways, but one thing is for sure. You need to make sure that you are allowing your company’s culture to come through. Due to this, bring some people together to chat, discuss important topics, or pose questions. Encourage every member of your team, no matter where they are working, to share comments and interact.

What Can Video Do For You?

When you create a customized video for your remote workers and your team overall, you accomplish a few key things. Done well, you’ll see benefits such as:

  • You’ll be able to boost company morale. People feel more like a cohesive team even when they are not working together.
  • You can get people excited and boost their motivation through video. Skip the boring speeches and instead get creative.
  • Use them to showcase the company’s values and goals. Instructional video in this area is often very important to brands.
  • Spread a message of happiness or share exciting news. Launch a weekly video series that provides information and gets people excited.
  • Use video to provide step by step instructions or other meaningful information they need.

Video is fantastic for many reasons, but it needs to be done well. When it comes to choosing the videos for your company focus on using a video production team to help you. You’ll love the intensity and opportunity that videos can create, which can easily help bring your team together.


Posted in: Online Videos

When was the last time you purchased a car? Chances are good you’ll go through the same buying process when you invest in video production services. How can the two seemingly very different experiences really go through the process? What’s important for you to know here is that you should invest wisely in a video production company and not just buy the first option that lands in your lap. Just like a car, you’ll use this service – if you choose well – for years with outstanding benefits. Take a look at how the process is similar.

#1: Know Your Brand

For some people, buying that well-known brand is a must. For others, it is all about cutting corners for the cheapest product. When it comes to video production services, you need a true expert and professional. On the other hand, you don’t have to go with the company with the name recognition. Instead, go for:

  • The quality of the product offers.
  • The dependability of the product offered.

In other words, yes, you want the quality and dependability that a video production company can offer, but you don’t need all of the glitz and glamour that often leads to a higher price. Look for the dependable provider instead.

#2: What’s Your Need

Of course, before you step foot on a car lot you know to actually think about and create a plan for what you plan to buy. You don’t want to be upselled or find yourself in a product that doesn’t meet your needs. To do that, know what you need. Do you need 20, short videos or do you just need one full-length video? Of course, you’ll want to let your production company give you insight into what may work for you, but you also don’t want to pay more for what really doesn’t help you reach your goals.

#3: Next, Look at the Options

Oh the features! You need them all! But, really, you need just those that are going to help you to achieve your goals. The right company gives you lots of options ranging from:

  • Sound options
  • Lighting options
  • Various format choices
  • Mobile – website – and much more
  • Extra interviews
  • Travel or destination shots and much more

The bottom line here is that you need to turn to a production company that can give you more of the features you really need.

#4: Finally, Don’t Buy Just Yet

What do you do before you commit to purchasing a vehicle? You take it out onto the road to see how it feels. You can do the same thing here. Specifically, sit down and talk the company. Discuss what they do – and ask to see examples. And, be sure you look at plenty of options before you buy.

When you pull it all together, you end up with the video that not only gets your point across but one that also gives you that sense of satisfaction. You know it is the right one, as you slink down in the driver’s seat to watch where it takes you.

Here’s the good news. Kicker Video will do all of this and much more for you. Get started with us to learn more.


Posted in: Video Production Company, Working with a Video Production Company

It sounds simple. Create a video of your product. Then, when you begin creating your video, you may wonder about the best way to move forward. The goal of this type of video is to educate your consumer about what your product has to offer and what makes it different from competitors. What goes into creating a product video that truly reaches this level of expertise? Here’s where to start.

Begin with Research

You’ve done research to create your product. Now, do research to choose the right type of marketing and video for it.

  • Who is your audience?
  • Where is your audience?
  • What information does the audience need?

With some basic research, you can begin to answer some key questions and make decisions about your product video.

What Ways Will You Communicate Your Message?

Multiple video formats are available. Most product videos should be a demonstration of the product in some way, such as of the way it works. But, there are multiple ways to do this. For example, it may be someone presenting the use of the product. You may need to use screenshots of it. You may want to create a more creative approach to the product.

Show Don’t Just Tell

Every person has seen a commercial, but when creating a product video, you need to do more. It’s important to stand out from the competition by showcasing what the product can do. Showing how the product was is important. Words are not enough to describe its actions. To really stand out, it is important to be able to show how this product will change their lives.

Creating the right hook is tricky, but this may be one of the best ways to make your product video a true success. It’s important to know that quality videos need this hook – or they just look like an average commercial.

Product Videos Need to Brand Your Business

Perhaps the most important step for companies to take is to invest in the branding component of these videos. That is, you need to ensure your video is creating, building, and promoting your brand, not just your product. To do this, first create a consistent brand message and image. Define what your brand is in images, words, and messages. Then, ensure your video communicates this.

Ensuring your brand image comes through is difficult in some cases. However, the tone and visual theme are important. Colors, logos and even the images you use should help to solidify this type of brand message. In many cases, this development of your brand and the carrying through of it to other product videos, will help your business to grow and become respected.

Product videos take some work to make them excellent. Remember, it is not just about communicating what the product is and how it works. It is about providing some element of creativity that helps to bring the viewer in and keeps them watching. Then, it is about showcasing what the product has to offer that stands out from the other competitors. It is only through these steps that your product video can build your brand image and truly reach its goal. Product videos are valuable and they can be one of the best investments today’s businesses can make in their marketing efforts and strategies.


Posted in: Video Production Tips

Hiring new talent is a highly competitive process today. It goes without saying that there has never been so much talent available to companies today but that the talent they need is often hard to obtain. There isn’t a large job pool of applicants waiting for your offer. You have to stand out and offer them what they want and need to decide to work with you. One way to do that is to use video. Video can be an incredible tool and a key component of any recruitment process. What can a video from your company do to your hiring process?

Where Are You Hiring?

The first thing to keep in mind is the platform you are using for hiring. If you are like many companies today, you’ve learned that the best places to find your next employee is through social media sites. This may include LinkedIn, Facebook, and even Twitter. But, you can’t just put up a help wanted post. You need to do something to engage your audience. The top talent you need really is not interested in a company begging for help. They want to see what working for that company has to offer to them. Video can be helpful in each of these mediums.

Creating a Brand for Your Company

Video can help you brand your company not just for future sales, but for talent and employees as well. That is, your video production team can help you to create a video that really tells the story about your company and what it has to offer. This creates an employee-focused brand. It’s what helps companies such as Apple and Microsoft look so attractive to top talent – they know these company’s not just in the products they offer, but also in their workplace brand.

Create an Enhanced Job Description

Perhaps the biggest hold up for you is in the details. If you need to find someone that can handle very specific tasks or fill positions that are typically hard to fill, you need a video that provides a more thorough and impactful job description. Record a video that discusses the position. It can provide for the qualifications of the individual. It can also help to put a face to the person that your would-be employee can interview with. This helps to breakdown some walls and get people applying.

Showcase Your Workplace

With the help of video, you can show off why people should work for you. This may mean showing them around the office. It may mean showcasing some of the benefits you offer in-house such as childcare or fitness centers. You can even take them on a virtual tour of the floor, offices, and lunchroom. This helps to form a connection and really helps to show your would-be applicants that you’ve put the time and effort (not to mention the money) into creating a fantastic work environment for them.

There are many ways to incorporate video into your recruitment efforts. You can even use it for live feeds, video resumes, and recorded interviews. The key here is to let video show people what taking a position with your company can offer to them. Why should they want to work with you? These reasons can be better understood through video than through any list or description of a job.


Posted in: Getting Ideas

What are infographic videos?

Surely you’ve seen data presented in the form of an infographic image before. These illustrated, colorful pictures present facts and stats in a much more interesting way than charts and graphs. Now, however, infographics have become so prevalent that they’re just not as exciting as they used to be.

An infographic video, on the other hand, is a completely different ball game. You don’t have to work in the visual arts industry to be able to utilize infographic videos. You could use them to explain a product or service in an entertaining way, showcase data without putting people to sleep, and to amplify your brand in a whole new way.

 

Explain your product or service

We live in the era of information overload. Companies are constantly vying for consumers’ attention through social media, TV, radio… the list goes on and one. There is nothing that will command the attention of a visitor to your website quite like an animated video. The colors, the sound and the animation combined just make it an easy way to take in information. If your product or service isn’t straightforward or takes some explaining, using this form of media is a fantastic way to get the point across.

 

Breathe life into Data

Ever heard the saying data is king? If you are a business owner or work in management, you know that collecting and analyzing data is a key component to success. How else can you track sales, learn customer preferences, and eliminate wasteful spending?

Data, however, can be extremely boring. Very few people enjoy staring at two-dimensional pie charts, bar graphs, and spreadsheets. If you are trying to wow an investor or sign a big client, you’re going to have a tough time keeping them interested this way.

There is a way to spice up the necessary yet dull data, however, and that’s through infographic videos. Video is one of the best mediums we have to communicate a message, and infographic videos make data sets come to life. What sounds more appealing to you: reading through paragraph after paragraph of numbers and statistics, looking at a bland pie chart, or watching a video that personifies the data, making it seem more real and tangible?

 

Strengthen your brand

The use of an infographic video is an amazing way to showcase the who and why behind your company. Sure, the CEO could get in front of the camera and give a spiel about the company’s mission, vision, and the benefits of working with his or her company. Most viewers won’t get through the first 15 seconds.

What will keep a visitor intrigued (and on your website) is a video infographic about your company. Include your color scheme and logo into the video so the viewer will feel at home once the video is over.

In summary, video infographics are the perfect tool to use when other forms of communication just don’t fit the bill.


Posted in: Getting Ideas, Making Decisions, Video Production

Let’s face it – with dozens of different forms of media competing for our attention, a boring PowerPoint presentation or underwhelming website isn’t go to cut it. In this day and age, the most innovative companies are winning big, leaving their competitors in the dust.

One technology has emerged that is still underused, leaving plenty of room to conquer different niches and industries for trailblazers. That technology is the power of the 360 video.

 

What is a 360 video?

A 360 video is simply a video that allows the viewer to experience the scene being shot from a variety of different angles. Instead of watching a video from one perspective, the viewer can drag their mouse to choose different viewpoints to see the scene from. It’s similar to a video game in which the player’s character can look up, to the left, right, or behind them with the push of a button.

 

360 Video Applications

The opportunities to incorporate 360 videos into your business are endless. Let’s take a look at a small sample of the possibilities.

 

Tell Your Brand Story

Did you know that today, most consumers want to know intimate details about the companies they’re spending their money on? They want to know who’s behind it, how the products are made, and the way they’re sourced.

There is nothing more engaging than letting people be a part of your brand story. A 360 video could take them on an interactive journey into your world in a way that they wouldn’t be able to before.

 

Events

You could make 360 videos work for you at special events, too. If you regularly exhibit products at tradeshows or offer live demonstrations, imagine how exciting it would be for potential customers to be at the show or demo from the comfort of their own home or office? How many more sales could you get with this type of technology available to you?

 

Service-Based Businesses

360 videos aren’t just for businesses that sell products. A service-based industry can utilize this technology to skyrocket sales too. Think about it: you could rely on customers finding you through a Yelp review or clicking through a photo gallery on your website, or they could get fully interactive with the services you offer.

This method could work for any service-based business. If you’re a salon owner, a potential customer could watch you work, look around the salon, and see how friendly your staff is. If you’re a physician, you could record a doctor’s appointment or a short video of your office’s welcoming lobby and nurses. For builders, show your future clients how you work and the standard of quality you adhere to by literally allowing them to be a part of your work day.

The possibilities of this mind-blowing yet simple technology are endless. How could you use 360 video to connect with customers?


Posted in: Viral Video

Video marketing is an efficient and reliable way to sensitize your audience about your small business. The video gives you an ideal opportunity to interact with your potential customers enabling them to know you and your business intensively. Through this intensive knowledge, they can feel comfortable with you thus buy your products and services. According to recent research, it is evident that a video is 53 times more likely to appear on the first page of search engine results.

If you have a startup or small business, videos are more reliable that text as a marketing tool. It is also evident that web pages with videos are easily searched on the Web and will receive three times more clicks compared with the pages without the features. To boost customer interaction, you can add videos to your email-marketing campaign. Videos encourage your target audience to open the email and also click on other content in your email marketing campaign.

To make a useful video, you can hire a production company. Also, you may cut costs by using simple software or an online service to make a top quality marketing video by yourself. Here are some tips that are important when you are making video marketing campaign for your small business:

  • Keep your promotional video short to keep the full attention of your audience. The branding and advertising videos should always be short while the rest of the detailed information is conveyed in follow-up videos.
  • For effective results, it is advisable to combine your videos with still images. The still images may include your products, employees, and the location to interest your potential customers and add variety to the video advert.
  • An effective video marketing campaign contains a personal message. The personal message could be a recommendation or a testimonial from one of your existing customers. Also, it can be a message from one of your employees. The message authenticates your video and boosts confidence of the potential customers in your brand.
  • Make your video a bit appealing and entertaining by adding some humor to it.
  • An effective video marketing campaign for your small business should have a call to action. The call to action dictates to the viewer on what they should do after viewing your video. You may add a special offer or coupon to prompt the audience to take immediate action.
  • Always ensure that you have included all your contact details and physical address in your video. These features will enable your potential customers to easily and quickly find you.
  • Make use of all available channels to distribute your video. You may do it on your own or pay some online video services to assist you in broadcasting the video on the many available channels and platforms.

Though it may be time-consuming, you should consider making a video to market your small business. Videos are guaranteed to engage your customers and differentiate your advert from others that are static. Also, videos will help you to have a face and the customers easily trust your brand.


Posted in: Video Production Tips