Blog

5posts


One of the most common questions asked about promo videos is about the cost. Many times, businesses don’t fully grasp what goes into the process and other times, they believe the cost of video production is outside of their budget. Yet, putting a price on promo video development isn’t that easy to do. There are many factors that contribute to the cost.

What’s a Starting Point, Then?

How much does it cost to produce a business video? You can budget between $3,000 to $50,000 on a professional quality video for your promo. However, prices can rise significantly higher – even crossing the $200,000 market in some cases. Again, this depends on what you need, the length, the complexity, and the overall design. That’s a pretty impressive range. And, it can vary even more for some types of productions.

What Factors Contribute to the Price of a Promo Video?

What goes into creating a budget for a promotional video, then? Many factors. Here are just a few things to take into consideration.

  • Who is involved and who needs to be paid? If you are bringing in people to act, it costs more than having your company’s management discuss a product.
  • Which professionals need to be on set? This includes a director, crew members, as well as the team to manage lights and sound. You also need to consider the pre-work that goes into this setup.
  • Production process costs? From the development of the script to the completion of the editing, there are many factors that go into the actual production process. You may need graphics created or you may need very few edits.

This is, of course, just a basic outline. A variety of additional costs play a role in the actual production of your video.

What Is Really Going to Define Your Costs?

The most important factors to determine the cost of video production have to do with what you are creating. An animated video is going to cost much differently than a full on short story. The concept, the script, and the location are a good starting point. Then, there is the need to develop a plan based on the type of cameras and design necessary. Do you need props?

How do you know what to expect when it comes to creating a video budget? Work with a video production company to get an idea of what to expect. Discuss your ideas (if you have them) along with your end goal. Then, you and the team can work out a plan to address every facet of the process. You can end up with a high-quality production without overspending on your budget. The key is to learn what you need based on your business, product, or service.


Posted in: Video Marketing

Hiring a video agency could be one of the best decisions you may for your business or personal needs. Let’s face it – video is incredibly important today. It has become the marketing tool for most companies and, without a doubt, it continues to play a role in brand awareness as well as sales material. Yet, many companies make the mistake of trying to producer their own product. While this may be more possible than ever, it rarely provides the same, outstanding quality that is always provided by a top-notch video production team.

Why You Need a Video Production Agency

Hiring a video production agency provides an opportunity for companies to achieve their underlying goals. It also helps to avoid some of the most common challenges present in this industry. If you need great content and video quality, this is where you need to focus. What challenges will you avoid when you bring on a team like this?

#1. You get a solid foundation

The first step is to create a foundation. Know what your goal of the project is. Create a plan that is going to get you there. For example, you’ll need to consider your audience, your script, your location, and your overall goal. Your video production agency can help you to achieve these goals so you have a solid foundation from which to start.

#2: You keep your budget in line

It’s easy to get off track when it comes to creating and building a budget and then trying to produce content for your video on your own. If you want to (or have to) stay within a budget for your video shoot, these professionals will ensure it. You can still have a fantastic end product without the over-the-budget concerns.

#3: The tools are already in place

When you try to shoot your own video, you’ll need to invest in equipment and setup. You’ll need to spend time with lighting configurations. You’ll need to learn how to script a script and edit it. It’s a lot of work not only to complete, but also to learn how it is done. When you hire a professional, on the other hand, they have these skills in place already.

#4: You don’t have to create the story yourself

Sometimes, the hardest part of the video production is the storytelling. You need to develop a story through your video that hits home with your audience. Being so close to the project, this can prove to be very difficult. However, a video production agency can streamline the process for you and ensure your success.

#5: You can achieve a strong ROI

When you hire your video production company, you get a better bottom line and return. They keep the costs in line. They create a story that’s going to get attention. You see better profits. The fact is, you end up with a better ROI if you let the pros do the work.

These factors play an important role in your success. Do you really want to overcome these challenges on your own?


Posted in: Working with a Video Production Company

What’s your video marketing strategy? Even small businesses need one and creating one doesn’t have to be difficult to do. Your marketing strategy answers many of the questions you’ll have about producing video and using it. For many businesses, this can seem like an overwhelming process. However, with a few key tips and a basic guide, you can easily work through the process. Here’s where you should focus first.

#1: What is your budget?

Your budget will determine how many videos, the type of video, and other factors related to the project. The key here is to invest in quality. A single video designed well to represent your company is far better than low budget videos that create a poor brand image for your company. It is best to determine your budget in advance and then work with a professional video team to determine what your options are.

#2: Create a story

What message do you want your audience to have? There’s no limitation to what you can do. Be creative and unique. Tell the story of your business or products. Tell the story about why your business is present. It’s important to make the process as human as possible.

#3: Bring people into it

While it is possible to create the video your company needs with just your product in it, what’s better is to bring humans into the video itself. As noted, you’ll want to create a story that humanizes your brand, company, and product. The best way to do that is with people, either those who you are selling to or your employees.

#4: Remember short is better

The next step is to consider the length of your video. However, don’t focus on a video that’s too long. You may have a great deal of information to share, but at the same time, you’ll want to keep it as short as possible. Most of the time, videos should be kept under five minutes. People watching these vehicles rarely spend more than that amount of time on them.

#5: Determine how you will use them

When creating your video, you’ll want to have an audience in mind. This is the person or group of people who you feel is most likely to watch and benefit from your video. Then, determine where you will find these people. For example, you may want to use social media for marketing. This is often a great place to market to Millennials. Options include YouTube, Facebook, your website, or numerous other platforms.

#6: Determine what you want your viewers to do

It’s important to give the viewers direction after they watch your video. Do you want them to call you, sign up, like the video, or share it? This is your call to action and it is critical to the success of any marketing video. Without it, your customer closes the video and moves on. With it, they have an avenue into connecting with you again.

Creating the right marketing video starts with understanding how you will use it based on what your plan achieve with it. Invest the time in developing your marketing strategy first and then apply this to the video production. Work closely with a team to produce a video that fits this strategy and creates the outcome you desire.


Posted in: Video Marketing

Have you thought about using stock footage in your next video? For most businesses, the need to access and create brand new, custom video is ideal. Having your own footage makes sense and allows you to create exactly what you need and want. However, factors such as budget limitations, time constraints, and resources make this hard to do. For some companies, this means that accessing stock footage can be an ideal way to still create an engaging, vibrant video for less. Most of the time, stock footage is beneficial to videos, giving you an enhanced, complete look. How can it help you?

#1: It Creates the Movie-Quality Shot

Have you ever watched television and thought you were looking at a movie clip, perhaps one for an upcoming thriller? Then, you realize suddenly it’s really a commercial for a product. As a business, you may wonder, “How can I do that on a limited budget?” Here’s the bottom line. A high-quality, cinematic shot is important to most videos. It is professional, expected, and modern. Stock footage can afford you this high quality without the high costs.

#2: Get the Shot You Otherwise Could Not

Time is a big factor even on the largest budgeted video production sets. You need time to get the perfect shot, but it does not always work that way. More so, there are some instances when you need a time shot – showing the progression of time – that you cannot sit around and wait to happen so you can film it. With the help of stock footage by a professional video company, you can capture those time sensitive shots.

#3: Your Budget Is a Factor

Everyone needs the biggest, grandest type of shot. Of course – this is what your viewer expects of you even if you are a small business. Yet, the process of creating those big budget shots isn’t always within reach. While the pressure is on for your brand to have such impressive shots, you simply may need to turn to stock footage to complete them.

#4: You Need a Conceptual Shot

Here’s another reason why you need to consider stock video – you couldn’t otherwise get the shot you want. Conceptual shots are more complex and often require more innovative thinking and planning. Stock video offers more freedom and the ability to create very different shots and patterns. When you use stock images, you can convey a bigger picture or truth than if you tried to create these shots on your own.

#5: You Need It Yesterday

Shooting custom video takes time. But, sometimes, you should have planned ahead. You may find yourself unable or limited by time when it comes to completing some of the shots for your video. That’s okay. Stock images are available to go at the last minute. This also helps those who are considering more extensive productions but have a limited timeframe to complete them.

You can have the grand scale, impressive looks you want from your video production team. And, in some cases, you can spend more to have a fantastic shot created just for your needs. But in other cases, it is not necessary and may not be worth it in the long term. Stock images and video are very accessible and beneficial in nearly any scenario and should be considered in most cases.


Posted in: Getting Ideas, Making Decisions, Video Production Tips

When it comes to creating video, you have a great deal of option available to you today. Both live-action video and animation are two of the hottest components to marketing. No matter what type of content you select, you’ll need to choose between these two formats with care. Each offers some good and bad aspects to it. The good news is that you can easily incorporate both types of content into your business marketing model and do well with them. Before you move forward with your decision, there are a few things to keep in mind.

What to Consider Before You Get Started

Before you start creating video, there are a few things to keep in mind. Both animation and live-action, camera-shot videos can work well if you first define what the goal of your marketing campaign is and then determine which style will work the best to achieve your end goal.

Who Is Your Audience?

A good place to start is with your audience. You may not think of animation as a good fit for adults, and believe it is best for kids. That’s not the case. A well-done video in animation really does achieve a lighthearted, more attention-grabbing design that adults can respond to. But, animation makes it harder for people to connect with the elements in the video story. It’s easier, on the other hand, to connect emotionally with a smiling woman or a crying child in live-action than with an animated character.

Consider Your Budget

Your resources will play a role in which format you decide. Animation will cost more, of course. However, you will find both options are well within most marketing budgets especially when you consider the importance for making videos mobile friendly as well.

Breaking It Down

What are the pros and cons of animated video?

  • There is no limitation in animated videos aside from your imagination.
  • For explainer videos, animated videos can really take a complex matter and make it easier to understand.
  • It’s fantastic for introductory videos, too.
  • Animated content can sometimes come off as too simplistic or minimalistic. If the content is seen as condescending, it will fail.
  • Production takes longer and it can cost your business more.

What are the pros and cons of using live-action content?

  • It’s more relatable especially when the content’s focus is on emotions and people.
  • It can help to showcase the personality and character of a company with more depth.
  • It’s a better option when the content is serious or formal.
  • It’s faster to get into the hands of the user and less expensive to choose.
  • It may be harder to stand out with live-action than with animated.

So, how do you choose what to use for your business? Both forms can be a good fit depending on the goal of the marketing campaign. It’s always important to work closely with your video production company to ensure they get the message you are trying to convey and help you to pull together content that’s actually going to resonate with your audience. The key here is to consider both mediums carefully and then determine which is the best choice for your individual needs based on your message, your budget, and your audience. The right video can make a big difference in your bottom line, when you select the right format for it.


Posted in: Making Decisions, Video Production