Blog

6posts


In recent years, technology and digital marketing has changed drastically the way we use our smartphones. New software and new machines have appeared, and we are referring in particular to augmented reality and virtual reality. When we’re talking about the business aspect of integrating AR into your smartphone application; you can discover plenty of opportunities to level up your business. First, let’s take a peek about the differences between the two technologies: 

Virtual reality ( VR) usually refers to digital technologies that use software to produce realistic images, sounds and other stimuli that mimic a real world (or construct an imagined setting) and simulate the actual appearance of a user in this world by encouraging the user to communicate with this space and any objects represented in it using modified display screens or projectors. 

Augmented Reality (AR), is a technology designed to enhance people’s understanding of the natural world through a computer system. This virtual information will then be inserted back into the physical world to complement computer-generated visual objects, images, or device prompts into real-life environments; the effect is an augmented reality.

As you can see, AR is usually an easier solution for any customers, since they don’t need any more material than their phones and an app to have access to augmented reality. The mobile AR provides various possibilities that will drive any company to the height of success. A visually appealing app is enough to attract consumers with your product in such a manner that it creates massive sales for your business.

AR provides a simple way to identify objects, helping users to get the most out of a business inquiry. It could be very useful if you were to develop a solid business model by leveraging the potential of AR-based applications in various sectors such as healthcare, education and information technology.

AR may be used to decorate an interior 

For all those who are still confused about using AR to produce sufficient business income; the best alternative may be the application for interior decoration. There is a strong demand for an application that can help imagine the looks of specific furniture or the perfect way to put the furniture in a household.

AR in Education 

It helps to make the objects that are very difficult to picture, and can be further converted into 3-dimensional models for improved learning. For those who are still expecting a new approach to memorise abstract concepts that is the perfect way to improve comprehension.

AR for the retail industry 

Digital dressing rooms or interactive specs check applications are perfect examples of the most effective forms of the company application to incorporate augmented reality. Besides that, the platform could also be used for ads, which again is a perfect way to advertise the business.


Posted in: Online Videos

Interviews are challenging to get just right. You want to convey a very specific message, in the right light. The best way to ensure your message is presented clearly is to ensure the video is done well. Interview videos can be challenging because there are a lot of working components. However, with a few tips, you may minimize some of the background and get precisely what you need.

Get the Details Right First

The first step in the process of creating interview videos is to have a plan. You may not know what will be said, but you should have questions ready to go to lead the conversation. Dead air is perhaps the worst component of any interview. Define the purpose of the interview, write down plenty of questions (often interviewees will not offer long answers, requiring a lot of prep work on your part), and then consider any type of response the individual may give.

Choose the Right Venue

The setting for your interview needs to be well established. You want to ensure the environment is designed to allow for clear communication. You also want to consider factors such as the amount of light present, area distractions that may occur, and the comfort of those who will be in the interview. It is easiest to do videos in an actual studio, but that’s not often realistic. Choosing an outdoor venue is the most challenging. Be sure to give yourself plenty of time to get started.

Setup with Confidence

Perhaps the most critical step in the process is to ensure that you have prepped all of the equipment and tested the method before getting started. This means arriving early, setting up all gear (or allowing a video production company to do all of the work for you), and then testing the entire process. Consider lighting, background noise, background visuals, and every other factor that can play a role. You also want to ensure there is a working mic that sounds well. Getting sound quality right can be challenging in any environment.

Create a Conversation

Asking question after question is the typical interview process, but not always the best one. Instead, try to work from questions into conversations. You want to be able to provide clear information to the viewer, but you also want to make it seem comfortable and relaxed. A conversation is easier to create in this manner.

Interview videos that need to convey specific messaging benefit from having a video production company to help. Even if you are doing the video yourself, give yourself time to plan and execute the entire process with precision. You will want to do some practice work to get the format and your confidence in front of a camera up.


Posted in: Online Videos

If there is any consistent truth about effective B2B marketing strategies, it is that those strategies are constantly changing year in and year out. Some strategies that couldn’t fail at the start of 2019 are already outdated at the start of 2020. Adjusting your B2B marketing strategies every year is critical to long term success. If you haven’t yet introduced video into your marketing strategies, now is the time to start using these tips customized for 2020.

Personalize Your Messages

One of the hidden advantages of video marketing is that it has the potential to feel more intimate than marketing with static forms of media. More than any still image ever could, video lets potential clients see every aspect of your business that you choose to showcase. In 2020, when clients are more discerning than ever, it is critical to really make that personal connection.

Effective video marketing should put your entire operation on display. Don’t just tell viewers who you are as a company. Show them, by letting them watch your employees as they work. If possible, include a real client in your video and highlight how your product or service has benefited them. Observing the process and the benefits in living color will encourage potential clients to purchase your services.

Make Your Videos Fun

People are highly influenced by their emotions when making decisions about the products and services they will use. You want to infuse your videos with content that evokes positive emotions in order to best engage your audience. Content that is clever or amusing is more likely to encourage clients to choose your services over content that appeals to logic.

There are a variety of ways to include levity in your videos. Incorporating popular memes, parodying popular media, or using exaggerated portrayals are all excellent ways to inject comedy into your video marketing. The key to using effective humor is not to go overboard. If it gets overwhelming, it will distract from your message. And always be careful not to accidentally insult while trying to amuse.

Answer the Client Questions Before They Ask Them

Very often clients know what their end goal is, but have no clue how to get there. You may offer the perfect product or service to reach that goal, but the client doesn’t understand that, you won’t make a sale.

The best B2B video marketing explains how your product or service will help your clients obtain their end goal. Your videos should educate potential clients by giving straightforward explanations of the benefits they should expect to see. It should also highlight past success stories that best represent the advantages of connecting with your business.

Putting It All Together

The strongest B2B marketing videos in 2020 will combine all these tips in a witty and engaging motion picture. They will be videos that make the client feel like they personally walked into the door of the business and walked side by side with employees throughout the work process. They will be videos make the client smile and occasionally laugh, even while nodding in understanding at how this business can support them. Marketing videos that embrace these philosophies are sure to succeed in 2020.


Posted in: Online Video Ads

As the most memorable form of content online and on-screen, video is an effective way to showcase your brand’s value across many verticals at once. But to do so, you need to make sure your videos are published with clean production that fits your brand’s style.

Most likely, you don’t have a future Michael Bay working for you, which means you’ll need to work with a video production company. Unless you have an unlimited budget (a la the likes of Jeff Bezos), you need to make the right decision when choosing a production company. Here’s how to do it while maximizing ROI.

4 Things to Consider When Choosing a Video Production Company

Use these four criteria to evaluate whether a certain video production company is right for your business.

  • Stunning Portfolio. Always ask to see past work to learn whether the video production company is capable of meeting your expectations. If you don’t see something that reflects what you’re looking for or that matches your style, discuss the changes you’d like to see and whether the company is capable of delivering.
  • Animation Services. Sourcing actors, dealing with permits and blocking out hours or days for filming may not be in your company’s best interest all the time. Sometimes, an animated video can perform better for certain purposes, such as explainer videos. Make sure your video production company offers animated videos with a proven team of quality animators.
  • On-Location Expertise. Filming on-location is much different than filming in a studio. It requires different lighting, equipment and legal hoops through which you must jump. Vet a video production company by inquiring about their on-location process and expertise.
  • Advanced Technology. The future of video is constantly changing and, as new technologies hit the market, your video needs will change along with them. Consider this when meeting with video production company representatives, to improve ROI and keep your messaging consistent, you’ll want to build a long-term relationship. Ask about 360-degree video and virtual reality, as this type of video format is gaining popularity among viewers.

Use Video to Create Loyal Brand Ambassadors

Paired with the right production company, your brand can accomplish a slew of goals from increasing brand awareness to generating leads to securing sales. The partnership between your brand and a good video production company can be strong and profitable provided you make the right decision. To discuss your video production needs, contact Kicker Video today.


Posted in: Working with a Video Production Company

You may think of video as something to invest in for your customers or even to showcase your company to brand partners, investors, and the media in general. Yet, there’s a strong place for using video internally within your company. It can be one of the most powerful tools for you to use for communication for a wide range of topics and goals. All you have to do is to know how to make it work.

Video Can Help Keep Employees Engaged

There are dozens of ways you can use video within your company. You can send messages to people individually or create productions that are used for training. In all cases, video is engaging, interesting, and far more interactive than sitting in another meeting. When you use video as a component of your business’s employee engagement, you’ll see significant improvement in their involvement.

Video Conveys Information Easily

Video is also very easy for you to use. Let’s say you have an end-of-the-day note you want to send everyone and you want to be sure everyone gets it. You can do a live video to connect with everyone at one time even at the last minute. Or, you can use any type of device to use playback videos to educate your team or to provide them with the information they need. Most people know how to use video, and it is always in hand with their phones.

Video Lets Your Employees Share Information, Too

Video can also help your employees share information back to you. They can reply to your video with their own, depending on the format. This allows you to gain more insight into what their thoughts and feelings are, well beyond what a formal email would convey.

It’s an Efficient Way to Communicate Across Large Groups

Whether you are creating training segments or quarterly upgrades, video is a good way to communicate lots of information efficiently. It is an easy tool to use to communicate across your entire team with a clear message without having to worry about taking people out of the office for meetings or seminars.

Internal Video Helps Build Brand Awareness

It’s important to have a few videos that you use as components of your brand awareness. Videos can communicate brand information and features at a much higher rate than you could expect from traditional documents or an employee guidebook. In short, it helps information be captured at a higher level than you may expect otherwise.

Video works in many ways. You can even use it as a way to gauge just how interested your employees are – where did they stop watching? Did they make it to the end? Incorporate internal videos as a way to build your company.


Posted in: Video Production

A key component to making any video worthwhile is to make it personal. If you are not using video yet, you may recognize just how valuable it is with that first production your rollout. People interact with video and they engage with it more commonly than any other media method. Yet, video can get boring if you do not make it personal to your audience.

The most successful videos for businesses are those that reach your audience intimately. These are the videos they remember. How can you add that type of personalisation to your videos? Here are some strategies.

Use Video to Connect with Your Audience

To create a video that is watched by many, it is important for you to incorporate content that your audience wants to hear. They may need to know about your product and service, but what they want to also hear is that you understand the customer. For example, are you connecting with the people who are on the other side by sharing their stories and struggles? Your videos can incorporate a personal message to viewers or offer a simple way that you recognize viewers on an individual note.

Go Live

Though many business owners shy away from this process, it is one of the best ways to reach your audience. Live video does not just allow you to reach your audience outright in real time, but it lets you connect to them. You can answer questions, communicate directly to people using their names based on who is online, and discuss topics that are important to your audience. This type of live video – even when scripted, gives you the ability to step down, say hi to real people, and communicate directly with those who are interested.

Close Sales More Readily

When it comes to marketing, the end result is that you need to increase your sales. Video can help you to do that. When you create personalized messages, you are targeting individuals at a specific point in the sales journey. At each stage of the process, people need information that is specific to those individual and specific needs. What information they need at the very start of their buyer’s journey – such as information about the product or service – is different from what they need later, such as when they are making the decision to buy. Create videos at each stage to communicate key content at that moment.

When you create a personal series of videos like this, you reach more people at the right time with the best possible message for them at that moment. This is what helps to get them to turn the page and buy from you or connect with your brand more effectively.


Posted in: Camera and Editing Services