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The energy industry is one of the fastest growing and most diverse industries in the global market. It is also one capturing innovation at a fast rate. No matter your role in the industry, video can play an important part of sharing information, gaining investor insight, working to develop solutions, or sharing concepts with industry leaders, local government, and customers. Here are a few ways video can enhance the energy industry.

Animated Videos for Extraction and Refinement

A meeting with local government or residents about a new system or tool can be hard to explain. Using animated video, it is possible to show how extraction and refinement happen. Use this type of video to showcase how you could do something or how you are doing it right now. Give those outside of the industry a clear picture of what is happening and how.

Use Animated Videos to Showcase ROI

Provide insight to investors and others in the industry about how any new investment can improve functionality, energy efficiency, or aid in development. It is possible to display ROI of any new investment, for example, by using animated videos. This breaks it down into easy to understand content and shows why a specific investment is ideal.

Demonstrate New System and Tools

Perhaps you are an innovator trying to get your product into the hands of the energy industry. Or you may be hoping to invest in new technology. Showcasing how these tools and systems work can open the eyes of any investor or company. It also provides insight into the benefits, functionality, and even challenges that new products can bring to any workspace.

Preserve and Share Industry Knowledge

The energy industry is growing and changing quickly, requiring a need to not just obtain information but also to share it. Keeping information available to customers, clients, investors, researchers, and others is so valuable but hard to do. With video, you can capture industry knowledge and maintain it long term in a streamlined, efficient manner.

Share Experience and Build Reputation

Video – whether animated, product information, or employee-focused, provides a way to build a brand and reputation. Energy businesses generally need to be able to share their brand image with the public. Showcasing talent, attracting new workers, and even simply ensuring shared information can help any business grow and thrive.

Video plays an essential role in the day to day operations of an energy business. It can be a simple, effective method of conveying important information.


Posted in: All Posts

You’ve probably seen the stats – people are watching over a billion hours of online video per day, etc etc etc. Face it, online video content is ubiquitous. Viewers are able to watch nearly anything on any device, and they are.

Whether you operate an online e-commerce site, or traditional brick and mortar shop, if you are not getting your products and services in front of your customers via video, you can bet your proverbial last dollar that your competitors are doing just that.

Ten Ways Your Company Can Benefit Through The Use Of Video

Level The Advertising Playing Field – Online video marketing is cheaper and can reach just as many potential customers, even more than traditional advertising outlets. Budget constraints no longer limit the advertising reach of the “little guys”.

Video Can Get Your Brand And Message In Front Of Customers, You Didn’t Even Know Were There – Video is a format that is easily shareable between friends and is a huge part of part of social media.

  • More than 500 years’ worth of YouTube videos is watched daily on Facebook.
  • More than 700 YouTube videos are shared on Twitter every minute.

Video Can Hold Your Customers’ Attention While It Entertains, Educates, and Inspires

  • More than 60 percent of consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase.
  • A video is a great storyteller that can keep consumers glued to your site. A well-produced video can also move your customers to laugh, cry, get mad, learn, or take action, all while keeping your products and services front and center.

Video affords an opportunity to interact with and respond to your customers in real time through comments and replies.

Video Has An Eternal Online Shelf Life – This makes its production extremely cost-effective over time. This precisely why you should focus your production efforts on creating evergreen content.

“Buy Now” Is A Click Away With Video – With traditional advertising, although customers might be motivated to make a purchase, additional steps must be taken in order to close the sale. With video marketing, once inspired, the simple act of clicking a button is all it takes to seal the deal.

Video Goes Everywhere, Anytime – As mentioned previously, consumers are consuming massive amounts of video content through mobile devices. Video puts your brand and message in front of your customers everywhere, accessible at a time of their choosing.

Video allows your customers to become your best sales force through sharing and testimonials that jump off the screen.

Video allows you to showcase your products and services more creatively while adding a voice and personality that come through with ordinary text advertising.

Video Is Easily Measurable – With analytics, it is possible to get near-instant feedback as to the effectiveness of ad campaigns.

In the world of business today, video promotion for your company’s brand is as obligatory as paying taxes. Take your business to the next level. Call us today Toll-free at 1-888-294-9393, or contact us online. Get your fast and free video production proposal from Kicker Video, NOW!


Posted in: Video Production Tips

When it comes to educating and engaging with your audience, no other medium even comes close to being as effective as video marketing. The beauty of video marketing is that it allows you to not only get the content of your message across, but you can tightly control the tone and style of how that content is delivered.

If you’re considering making a video, you may be going back and forth between shooting it live action or creating an animated video. Unfortunately, there’s no one-size-fits-all answer to that dilemma; both styles have their perks and drawbacks. Keep these things in mind as your deciding what type of video you want to create.

When to Use Live Action Videos

Live action videos are a great way to showcase a tangible product or service. If you’re selling, say, a vacuum cleaner, a live action video can demonstrate its benefits in a way that an animated video could not. Watching an animated vacuum cleaner suck up animated particles isn’t nearly as convincing as watching the real thing in action.

On the other hand, live action videos have some limitations. It’s hard to convey abstract ideas, such as cloud-based services, using a live action video. In instances where an intangible product or service is being provided, live action videos may not be effective.

The Benefits of Animated Videos

Animated videos are awesome for conveying abstract or conceptual ideas and services. These types of videos are well-suited for companies that provide web services that may be difficult to sum up by an actor working from a script. They also don’t have the limitations that live action videos do. Do you want to incorporate a cape-clad pig flying over a cityscape? No problem! With animated videos, you’re only limited by your own imagination.

Animated videos are also easy to brand. You can incorporate the same fonts, styles, colors and themes that are on your website into your video, providing consistency across marketing materials.

As your products and services evolve, it’s very easy to edit animated videos to keep them up-to-date, making them a great long-term marketing tool. Editing a live action video is significantly more difficult and likely won’t have the same seamless results.

Summing It Up

Both live action and animated videos have their areas in which they shine. By considering the message that you want to convey (along with a few other factors like budget, time constraints, and resources), you can decide which style is best suited for you.


Posted in: Making Decisions, Video Production

Demo videos have a lot going for them: they’re educational, memorable and informative, and most of all, they are powerful tools that help you make sales and close deals. An effective product demo video highlights the value of what you’re offering, addressing your client’s problem and how your company can solve it. Here are a few reasons that your business needs a demo video.

Demo Videos Let You Connect with Clients

You’re a firm believer in the products and services that you offer, and your enthusiasm for your business shines through to your clients when you sit down with them and explain how what you’re offering can meet their needs. No matter how great your online copy is, it’s really hard to capture that enthusiasm and make every website visitor feel like your service is uniquely suited to their needs. Demo videos provide the experience of sitting down one-on-one with a client and sharing how your product or service can help them.

They’re Convenient for You and Your Clients

Your clients are busy people, and coordinating a demo time can be a serious challenge. Rather than playing email volleyball with your client in an attempt to set up an appointment, you can simply send them a pre-recorded demo that they can watch and rewatch at a time that fits their busy schedule.

You Don’t Have to Worry About Canceled Appointments

Life happens, and sometimes your client is not able to attend a scheduled product demo. If you have a pre-recorded demo, then the preparation that you put into that meeting won’t go to waste. You’re still able to provide the client with the demo via email or social media, without having to go through the trouble of planning another demo.

Demo Videos are Easy to Share

Did your prospect arrive at the demo but other stakeholders from their organization that were scheduled to be there didn’t show up? If you’ve recorded the demo, then that won’t be a problem. Demo videos are easy to share, and once your prospect has the demo, they can easily share it with the other decision-makers within their organization.

Demo videos are powerful sales tools that can speed up your company’s sales cycle, maximize your sales team’s efficiency, and cut down on unqualified leads.


Posted in: Getting Ideas, Video Production

Business events – from luncheons with your team to large conferences – are a way to share information. Providing video that does this is essential. Imagine going to a company-wide conference only to have speakers on hand to lecture for hours on end. It is boring and hard to retain information even when the content is interesting to you. But, explainer videos can help you take information and create it in such a way as it gets a clear message out to your attendees.

How to Use Explainer Videos at Your Events

Nearly any type of business function can benefit from the introduction of explainer videos. These videos take the material and break it down to make it easy to understand. You can expect this type of content to provide education, insight, key topics, or details.

At a conference, you will want to choose numerous videos like this. It should be content that helps get your message out with the right sound and composition to grab and hold the attention of your viewers. If, on the other hand, you are hosting a smaller event, such as a board meeting or an investor summit, you will want to use more formal explainer videos. In this format, they should work more effectively than a simple PowerPoint.

You can also use explainer videos for other needs. For example, create one to help teach your employees how to handle various scenarios they come across while working with your customers. You can use them to communicate your company’s message in a fundraising video. Use them as a way to communicate directly with your customers, too, such as explaining your product or service.

Making Them Successful

In order to get the most out of your explainer videos, really work to develop the content of them. You will need to have the right type of message, but you also need the details to be just right. This should include music, lighting, and composition. It also is important to develop a well thought out script, one capable of answering all of their questions before they ask.

Finally, pull off your video with care. To do this, focus on ensuring your viewers have a great view. Be sure you have the proper equipment to showcase your video in the best format. And, consider creating several videos for larger events.


Posted in: Video Production Tips

As a nation, we love our desserts, and we love desserts done well. The bakery business is booming, and more cupcakeries, cookie shops, and bagel shops seem to crop up every month. While the surge in popularity of gourmet desserts is at an all-time high, so is the competition among bakeries.

Video marketing is an excellent way to ensure that your bakery stands out from the crowd. Here are a few tips to guide you in creating videos that do your goodies justice.

How-To Videos

Sure, it seems counter-intuitive; after all, one of the ways you bring value to your customers is by providing them with a culinary experience that they can’t get anywhere else, especially not at their home.

However, how-to videos are actually an effective way to bring in business for a few of different reasons. First of all, they offer transparency. At a time when there is more skepticism and concern than ever regarding how food is prepared, a video that shows customers how to make their favorite goodies gives them confidence that they’re getting high-quality baked goods at your bakery. Second, it builds value by demonstrating the time and care that goes into crafting your baked goods. Finally, videos are easily shareable across social media, and they’re a fantastic way to gain greater visibility.

Just make sure you wear a branded apron or incorporate your logo into the video so viewers know where the video is coming from!

Open Up for Community

Taking an active role in the community is an effective way to increase brand awareness and bring more customers in. Let a local Scouts troop, hobby club, or service club use your store for meetings, or host events that are open to the public. Get more mileage out of the event by shooting a video that educates viewers about the club or event while showcasing your store and baked goods. This lends itself well to both promotional videos as well as video testimonials, both of which are parts of an effective video marketing strategy.

Get the Imagination Working

Bakeries have a great advantage above other types of businesses because once someone walks in the door, they’re almost guaranteed to buy something; no one walks into a bakery to simply “browse.” The sights, sounds and smells of your bakery are all effective tools for selling your goods.

With some creativity, your videos can convey the same experience that your customers enjoy when they walk through your door. Proper use of lighting to highlight your baked goods is a must; don’t attempt to use your house lights, as this will make everything look discolored and unappetizing. Use colorful language to describe the wonderful aromas of your bakery, and let viewers see your kitchen in action.

Video marketing is a great way to appeal to the senses and educate viewers about what you have to offer. Reach out to us today to get started with your o


Posted in: Video Production Tips

Promoting your Business with how-to videos is easier than you think. It doesn’t matter the product or service of your business, video marketing should be part of your overall marketing strategy. According to comScore Inc., a global digital market measuring service, the average internet user watches an amazing 186 videos, per month!

Get Into the Game

How-to videos have been used to market products and services for quite some time, however, historically they reserved for large brands with big budgets. Small business’ tended to get pushed out of the way because of the cost of producing videos, as well as the time involved. Now, technology has made both of these obstacles a thing of the past.

How To Promote Your Business Using How-To Videos

If you’re planning to produce your own how-to videos, be sure to use these, tricks-of-the-trade.

  • Be Sure the Content of Your How-to Video is Evergreen – Your how-to video is going to live on the web forever. Make sure that you choose content that is relevant not only today but tomorrow, next month, even years down the road.
  • Appeal to Wide Audience – Chose a topic that just about everyone can relate to. Don’t pigeon-hole your brand focusing solely on your current customers, the idea is to gain customers while keeping the base you’ve already acquired.
  • Keep It Short – Say what you have to say in 1-3 minutes and at most 5 minutes. This will encourage sharing. Most viewers will not slog through a 20-minute video.
  • Get Excited – Your how-to videos should get a viewer excited and motivated to buy your product or service because this is the ONLY thing that will satisfy their needs.
  • Ask For the Sell – Closed mouths don’t get fed. ASK THE VIEWER BUY! Treat your how-to video as an opportunity for you to relay info about your product and for the viewer to purchase it right then. Include back-links to your website’s sales pages so that a viewer can make purchases quickly.

Outsource Your How-To

Not comfortable producing your own how-to videos, but still want to use how-to videos as part of your marketing strategy? Kicker Video is a great place to start. Get started TODAY, call the Kicker Video team 888-294-9393, and let them show you How-To.


Posted in: Getting Ideas, Video Production, Video Production Tips

Content creation is all about telling a story, whether it’s a story about your business itself, your mission, or your customers. As the content creator, your job is to tell that story in a way that will capture the attention of your audience and motivate them to take the desired action.

However, in order for that to happen, you must tell your story well. It doesn’t matter how great the story is; if the execution is poor, you’re unlikely to see the results that you want.

Here’s where animated video comes into the picture. This type of video is rich and engaging, and it is generally easier to produce and manage than traditional video content. In other words, animated video gives you all the benefits of traditional video content, but requires fewer resources.

Here are six reasons that your business needs an animated video.

Animated Videos Help You Get Your Name Out

Because animated video typically has a smaller resource requirement than other forms of video marketing, it can be used by nearly any business, no matter how small or young that business is. It levels the playing field, making it possible for small start-ups to get their name out and compete with bigger, more established businesses.

Animated Videos Let You Set the Tone

When you’re working with real people who have their own visions for how a video should look, it can be hard to capture the exact tone that you’re going for. With animated video, that’s not an issue; you have total control over the entire process from start to finish, setting the tone for even the most sensitive topics.

Animated Videos Appeal to Emotions

Animated videos go beyond providing a list of benefits; rather than limiting the content to the what, they explore the why and how. This makes it easy to appeal to your viewers’ emotions and push them towards the desired action.

Animated Videos Bring Problems and Solutions Together

Your customers have a problem, and your business has the solution. By using an animated video to demonstrate how your business has a unique ability to meet customers’ needs, you allow your viewers to plug themselves into the scenario you’ve created. Rather than simply telling them about what you can do for them, you’re actively showing them.

Animated Videos Let You Flaunt Your Creativity

Want to show a camper being chased by a bear without worrying about risking an animal rights activist group landing on your doorstep (or worse, being mauled by a bear)? Or an office building being crushed under a mountain of loose documents? With animated video, you can flaunt your creativity, playing fast and loose with the laws of nature and letting your imagination run wild. You can bring any concept to life, no matter how off-the-wall or complex it might be.

Animated Videos Leave a Lasting Impact

Because animated videos allow you to go to extremes to get your message out, they leave a lasting impression on viewers. Not only does this give your brand voice a microphone in your industry, but it will make you more memorable, giving you a competitive edge.

Through animated videos, you can create a boundary-free world that appeals to your customers’ emotions, allowing them to understand your brand’s message and what you can do for them.


Posted in: All Posts

What’s the best way to communicate your product or service with a customer? It could be in slideshows, but today’s average business owner or consumer is too busy to listen to a drawn out speech or presentation, especially if they have to show up for it. Instead, why not consider the advantages of presentation videos? This is perhaps one of the best ways to close a deal with your prospective customer because of the format as well as the flexibility it offers. It also helps you ensure your pitch is stunning every time.

Is Video Better Than Text?

Imagine your customer who has already gathered some information about your company. You could hand over a long PDF file or a PowerPoint presentation as your tool to sell and close that deal. But, will they actually invest the time into it? These customers want and need content – they need to know what you have to offer – but their time is precious. That’s why you need to ensure you have a video that is easy to digest and readily available at any time to reach your audience. A presentation video is an effective, affordable solution for closing any deal.

How to Create a Winning Presentation Video

To have this type of success, you need to pull together a number of individual pieces. That is, you need this to be your award-winning, flawless video sales pitch. Invest the time in getting it exactly right. To do that, focus here:

  • Be sure the video is customized to your customer or a particular audience. You can create the framework of a basic video and then incorporate more customized components to it to ensure it addresses the individual customer’s needs. The key is to ensure it hits home with the customer.
  • Videos designed well give your sales team more time to hit targets and leads while allowing customers to gather information on their own time. For example, instead of dozens of phone calls and trying to get people in to a specific event, video saves you and your customer time.
  • Create a stunning sales pitch. You no longer are limited by a simple format or a few minutes spent sitting across from a prospective customer in his or her office. You can use a variety of locations, various video formats, and incredible visuals to drive home your point.

Presentation videos can provide an excellent step in enhancing your sales pitch. Keep in mind that they must be well designed to ensure you are giving your prospective customers the very best experience.


Posted in: Video Production Tips

Video can be at the heart of your efforts to build a strong business brand. Whether your company is brand new, or your video efforts are, videos themselves can play an important role in helping you to get your brand in front of more people. As a smaller company, for example, you need to be able to show your audience that your brand is one that is interesting, unique, and worth their time. Video can help you to do this and much more. But, to make it happen, you need to create the right types of videos.

Which Videos Should Be Your Initial Focus?

Even if your company has a moderate to small budget, creating video is an excellent way to create a foundation for your company. But, you’ll want to ensure every video you create is worth the investment you make. For that reason, most businesses will want to start with these basic video formats and build from there.

Tell the Company’s Story

One of the best places to start is about your company. While you do not want to create a complete company-focused video – you want to show why your company is best for the viewer – you do want to tell your story. A company story video format lets you do this. It can provide information on what the business is, why it is present, and who is behind it. It should also provide information about what makes the company unique. The key to success here is creating a human-level of connection with your audience. They need to see the value in your company.

Explain It Videos

Explainer videos provide you with a way to communicate with your customers. They also provide you with a way to showcase your products and services. There are various formats of them, but the ultimate goal is to show people how your product or how your service solves their problems. Do this, for example, in an animated video. It can help to show how the company works to improve the life or efforts of the customer. You can use other formats, too, such as live action or screencast.

Testimonial Videos

Another important place to start is with the testimonial video. Get your current customers involved. Most of today’s customers will value the input and information another customer offers more than they will anything else. For this reason, you want to communicate with your audience what your other customers are receiving. Testimonial videos can let you do this in a very streamlined fashion.

This is where most companies need to start when creating videos for their business. It creates a foundation from which you can build. Use these videos on your website, blog, and social media to gain attention.


Posted in: Video Production Tips

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