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You’ve sourced the best actors and guests, created a compelling video (or series) and now you simply need to show it off to the world. If you’re not quite prepared for this last piece of the puzzle, you’re in luck. There are some creative and hassle-free ways to get your content in front of your target audience; just keep reading!

Consumer Insights: Digital Viewing Behavior

Expert marketing brand HubSpot conducted in-depth research on customer viewing habits and behaviors on the web. Here’s a snapshot of what they learned:

  • YouTube and Facebook are the top platforms of choice for video-viewing
  • Entertaining and funny videos get the most attention from viewers
  • Mobile devices are preferred to desktop devices when watching videos

What does this mean for you? It means your promotional game needs to be mobile-friendly, social media-driven and easily found on YouTube.

7 Ways to Grow Your Video Audience

Let’s dive into different strategies you can start today to get your content in front of a larger piece of your audience.

Repurpose Your Video Content

Not everyone is able to watch videos 100% of the time; some people prefer to listen to podcasts while they work out and stay productive. Without much extra work, you can transform your video script or series into a podcast ready for fresh ears.

Try Something New

You won’t often find blogs advising you to hit up users on Reddit, Quora or review sites, but trying something new may pay off depending on your niche. Add a simple link in your bio on these sites or embed a recommendation to view your video after leaving useful feedback or comments on a thread.

Market Videos via Email

You’re already sending out emails to your subscriber list or existing clients, why not include a link to your channel or latest video in the sender’s signature? This is an easy, automated way to encourage viewers to watch your content without investing additional time and effort into marketing.

Tease Your Content on Social Media

Have a particularly funny or educational clip in your upcoming video? Post it on various social platforms as a teaser that will entice your audience to watch once it’s live. Also, don’t forget to post an update announcing that the video has gone live to let viewers know when to watch.

Ask for Shares

Whether you’re posting a teaser or showing the full video, include a call to action that encourages your audience to share the content with their friends and followers. On your full video, provide a call to action at both the beginning and end of the content to remind viewers who were not yet committed to sharing to do so once they’ve finished watching.

Take Advantage of Notifications

If you’re posting videos on YouTube or your website, you won’t get any views unless people know about it. With the unpredictability of search engines, the best way to get more views is to encourage your audience to allow notifications on their devices and YouTube channels. This way, they’ll be notified as soon as fresh content is uploaded.

Encourage Employees to Promote Your Video

Before your video goes live, drum up some company-wide excitement by showing your team the finished product. Encourage them to share your video on their own social platforms and among friends or family (who will possible also share it!).

The Bottom Line

No matter how well your content is produced, it won’t do you any good if no one sees it. Use these ideas to get your content out there into the digital universe and sit back as your view counter continues to rise.


Posted in: All Posts

New technology always brings photographers and video makers challenges. Is it time to switch to the latest technology or is it still in its infancy? One of the biggest changes to today’s businesses is the use of 4k technology. Also known as Ultra HD, it does offer some outstanding benefits and features. It takes only a few minutes to see the difference in the final product.

On the other hand, HD video is still pretty outstanding. And, not many people today have a TV that can handle 4k quality. Is it worth making the switch? For many of today’s users, it really can offer a variety of benefits and a significant upgrade from 1080 pixels.

The Images Are Stunningly Sharp

This is perhaps the biggest benefit users see and it is noticeable right away. The images are clear and sharp with 4k. It’s improved from traditional HD. That’s important to know especially since, when you are shooting in 4k and decide to downsample to HD, you still will see the improvement in how sharp your images look. In other words, the quality of your images greatly improves.

It’s Easy to Change Your Shots

Cropping your video or shots is rather easy to do. If you are already using HD, you know that cropping is difficult at best. However, with Ultra HD, it is much easier. Your shot will not suffer. In fact, you may find that this gives you added functionality. Who doesn’t want to have the ability to crop after the shot?

Still Frame Access Is Improved

Another interested update and functionality benefit of Ultra HD is that you can capture still frames very effectively. When you pull still frames from HD, it is never going to create that crisp look you want. That’s not the case with 4k. The shots look fabulous. There are some users who actually are willing to print from 4k, in fact, because of the quality and crispness of the video.

Stabilization Is More Profound

Another big benefit to users is that it is possible to stabilize footage you are taking and it will not create a significant impact on your video. On-location stabilizing of shots is hard to do without a crew of people to help you when you are using HD video. The camera is always going to shake at least somewhat. However, when you upgrade to 4k, this improves significantly. It is possible to zoom in and stabilize the video. Even better, no one will know what you are up to as there is no difference in the quality of the video.

Two Cameras No Longer Are Necessary

With 4k, it is possible to replace the traditional two camera setup (which you are probably using for your shots) and instead go with one. Because it is possible to zoom in so easily and you don’t lose any quality when you do, there’s no real need to worry about a two camera setup any longer.

Is it time to make the move to 4k? Only you can decide this based on the actual quality you need. However, it is still a new technology and not everyone is going to see the benefit due to the lack of 4k TVs. On the other hand, these are hitting shelves fast.


Posted in: Video Production Tips

Shooting a video can be very exciting, but the process generally takes a lot of advance preparation. Coming up with a great idea, drafting a script, setting a scene, and deciding on a tone and an overall message can be very time-consuming, leading to a large creative commitment that must be executed precisely and properly. Prior to heading over to the set, there are many steps you must take to ensure a video shoot goes smoothly. Whether you’re in front of the camera or advising your team members from the sidelines, making sure everything is in place can be the difference between a successful shoot and a final product that misses the mark.

Know Your Lines

Even if memorization isn’t your strong suit and you’ll be using cue cards, being familiar with the script is very important. Being able to deliver your message clearly and cleanly in a natural way is a big part of a successful project, which means reading, reviewing, and practicing. Reading your lines to yourself in the mirror or out loud to a friend, going over things like the right tone and tempo and reviewing cues in the script, can be a great way to ensure your first takes go smoothly, keeping the shoot organized and on track.

Get a Feel for the Flow

Will you be the only one on camera? Are there other people in the video with you? Do you know what your responsibilities for the day of the shoot will be? By taking a look at the bigger picture, you can make sure you understand how things will unfold, allowing you to help keep the big day on track. A week or two before the shoot, review where you fit into the organizational process as well as what you need to do to keep the shoot on the right page in order to make sure your time when the cameras are rolling is spent appropriately.

Prepare the Night Before

The night before your video shoot, make sure you have everything organized to prevent any delays in filming. Have your outfit picked out and approved, go to bed early in order to ensure you get enough sleep, and set your alarm early enough to guarantee you’re ready to go when the shoot begins. Cameras can wash people out, so if necessary, prepare yourself with the necessary makeup and hairstyling products if you’re going to be on screen. Go over your details and responsibilities the night before, and try to relax as best you can during the big day.

Shooting a film, whether for internal distribution or to meet video marketing needs, can be a lot of fun, as well as serving as a way to provide a lot of value to your small business. In order to facilitate the process before the shoot begins, practice your lines thoroughly, review your role in the process, and make sure everything is organized the night before. By preparing properly for your video shoot, you can make sure every project is a smashing success.


Posted in: Working with a Video Production Company