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Do captions really matter? In video posted on your website, it can be one of the most valuable steps you take to ensure you are communicating with your entire audience. Videos have become an essential component of your business. You don’t want to miss key opportunities once people get to your website.

What Does Captioning Do for You, Then?

Captioning is the process of breaking down your transcript into chunks, allowing you to add a frame by frame dialogue to them. It all syncs with your video and audio to ensure a seamless way of communicating. Captions are different from a transcript. A transcript is generally added to your page and offers a simple play by play that people can read to learn what’s in the video. Both serve a good purpose and, in most cases, both are ideal.

Captions are an exceptional tool for several reasons. Consider how they can help you with any video you post online.

#1: They help contribute to search engine rankings. These words include your keywords naturally. They also help to show the search engines what your video is about. You may know how important Google thinks the video is. This makes it easy to manage your rankings.

#2: Not everyone has the luxury of sound. For those who are unable to hear, providing a way for them to communicate and share information is simply good measure. You want your website to be accessible to everyone who wants to use it.

#3: You want to capture people who can’t listen right now. It’s easy to watch a video online if there is captioning available even if you cannot listen to it. Whether you are at work or school, or just in a crowded area, everyone has had to rush to hit the mute button on a video before. Without captioning, you miss that audience.

It is also important to recognize that captioning is also working to enhance a person’s response to your video. When they land on your site to see the video, they are more likely to stick around and watch it with captioning in place. And, while they do that, they may start to click around to find other interesting things. That’s exactly what you want them to do, after all.

Video is a key component of your marketing and audience engagement. Just make sure you do it 100 percent of the way. That means including transcriptions and captioning on your page and in your videos. It does not necessarily take long or cost much, but it can be an important step.


Posted in: Making Decisions, Online Videos, Video Marketing, Video Production, Video Production Company, Video Production Process, Video Production Tips

Investing in videography is more than just a trend. It is one of the best ways for today’s business owner to seize key opportunities to market to customers in a way that’s engaging and attention grabbing. Video has become a powerful marketing resource. It’s estimated that by the end of the year, 69 percent of all consumer-related internet traffic will be video-oriented. Just look at Facebook with its 4 billion video views every day. But, how can video be an important and valuable tool for your small business?

The question is – why does video marketing help your business to stand out and to get the attention it needs from today’s consumer?

#1: Video Transports Your Viewer Some Place Else

One of the keys to the success of video is its ability to take people somewhere else. As a business, you can create a video that transports your would-be customers to a new location – one that helps them to see the value of working with you. For example, a hotel can create a video about the surrounding area and truly capture the audience’s attention. This is where they want to be. And, if they want to be there, they can do that by embracing the company’s services. Video can show your customer how your products are made or take a person behind the scenes. Where can you transport your video viewers to?

#2: Videos Share Key Information

Unlike a basic ad, video can actually demonstrate a solution or show an opportunity with visuals that stand out and create a stunning impression. For example, the best way to show your customers the value of your product is to demonstrate its function. A how-to video is a great example of this, but it doesn’t have to be that specific. For example, you can showcase your line of clothing or bathroom fixtures in a video that shows them being used and how they work. This opens the door for the consumer. He or she now can transfer that solution or function to their own life. How are your videos showing your viewers how your product or service benefits them?

#3: Videos Open Eyes

Finally, video can also be used as a way to communicate something new, interesting, innovative, disruptive, or just unique. Video can provide someone with information they need, but don’t know they need. For example, a doctor’s office can create a new video about a unique procedure they are launching or a recently approved FDA medication. In doing so, they can show their reader that this is a new opportunity, a new idea, or a new way of accomplishing something.

Video is powerful. Marketing with video simply makes sense financially because it is a cost-effective way to get your message out to the public. The question is – how can you use video to communicate your message in the most effective way?


Posted in: Video Marketing

It sounds simple. Create a video of your product. Then, when you begin creating your video, you may wonder about the best way to move forward. The goal of this type of video is to educate your consumer about what your product has to offer and what makes it different from competitors. What goes into creating a product video that truly reaches this level of expertise? Here’s where to start.

Begin with Research

You’ve done research to create your product. Now, do research to choose the right type of marketing and video for it.

  • Who is your audience?
  • Where is your audience?
  • What information does the audience need?

With some basic research, you can begin to answer some key questions and make decisions about your product video.

What Ways Will You Communicate Your Message?

Multiple video formats are available. Most product videos should be a demonstration of the product in some way, such as of the way it works. But, there are multiple ways to do this. For example, it may be someone presenting the use of the product. You may need to use screenshots of it. You may want to create a more creative approach to the product.

Show Don’t Just Tell

Every person has seen a commercial, but when creating a product video, you need to do more. It’s important to stand out from the competition by showcasing what the product can do. Showing how the product was is important. Words are not enough to describe its actions. To really stand out, it is important to be able to show how this product will change their lives.

Creating the right hook is tricky, but this may be one of the best ways to make your product video a true success. It’s important to know that quality videos need this hook – or they just look like an average commercial.

Product Videos Need to Brand Your Business

Perhaps the most important step for companies to take is to invest in the branding component of these videos. That is, you need to ensure your video is creating, building, and promoting your brand, not just your product. To do this, first create a consistent brand message and image. Define what your brand is in images, words, and messages. Then, ensure your video communicates this.

Ensuring your brand image comes through is difficult in some cases. However, the tone and visual theme are important. Colors, logos and even the images you use should help to solidify this type of brand message. In many cases, this development of your brand and the carrying through of it to other product videos, will help your business to grow and become respected.

Product videos take some work to make them excellent. Remember, it is not just about communicating what the product is and how it works. It is about providing some element of creativity that helps to bring the viewer in and keeps them watching. Then, it is about showcasing what the product has to offer that stands out from the other competitors. It is only through these steps that your product video can build your brand image and truly reach its goal. Product videos are valuable and they can be one of the best investments today’s businesses can make in their marketing efforts and strategies.


Posted in: Video Production Tips

A transparent flow of communication can be afforded throughout your company by creating Live Video Webcasts. This will save your business a lot of time and money on the logistics of bringing all of your leadership at one point with the whole lot of your employees. Offsite leadership can as well join a remote webcast from multiple continents to avail valuable updates for the company.

The videos’ Interactive features enable you to ask questions and share meaningful thoughts through text message or via e-mail, receiving real-time responses from the leadership of your company. You may be having employees who connect to various different devices? No worries! Video technology is designed as cross-platform friendly, so whether using a desktop computer, Android or iPad, you can be assured your video message will seamlessly play across the board.

 

HRs’ Benefits of Using Animated Video

Video has demonstrated being very effective tool of communication and people’s educator. When you’re dealing with legal requirements and significant procedures, communicating with staff is essential, and animated video do that perfectly. Surveys have proven that people remember and apply more of the information they receive through video. In fact, information comprehension presented an increase by more than 75 percent when addressed through a video.

It is very easy to track explainer videos and all the details pertaining to it. When you wish to communicate useful details concerning healthcare policies changes or something else needful to sustaining your workforce, you want to ensure that the message is received by everyone. You will, at the comfort of your monitors, be able to keep track of the video, who watched and who didn’t by the use of video metrics. In addition, it’s possible to implement testing tools and quizzes on top of a video program.

 

Emergency and crisis communications

Effective communication, externally and internally, is very vital in averting the undesired impact of a crisis. In most cases, your employees are probably your most key ‘stakeholders’ during a crisis. Inadequate and ineffective internal communications can undermine all your efforts to manage a crisis externally. This may lead to low morale and lack of trust, poor customer relations and employee turnover that can result in undesired consequences. It is high time you need to use videos to interact with your employees in a friendly and professional manner. Every employee feels his or her needs are half way met when engaged in a dialogue with the executive members of staff. This kind of videos can be customized individually to collect information related to the said crisis and provide possible ideas of averting a crisis.

 

Explainer Videos tool

Because HR department is highly involved with on-boarding hires, the members of staff have much of details to relay. This new information needs to be communicated relatively fast. Explainer videos aids employees to comprehend new material, retain info, and implement it swiftly than if they experienced it through an audio or just text. When there is need to interact and to communicate in an efficient manner, an explainer video is an ideal way to accomplish it. PowerPoint presentations are often the traditional ways used for relating HRs information. However, a video is more interactive and engaging and often gets the job done more efficiently and fast. Since a video uses engaging imagery and a narrative structure, viewers are likely to be not only informed, but with a conviction of how relevant the information is to their employment with your company.

 

Code of Conduct Video and Compliance

By the use of an explainer video, you can use a story-based structure quickly to convey your company’s code of conduct and compliance to your worker. This message is easily digested and understood by the whole of your workforce.


Posted in: Video Marketing, Video Production Tips