Animated videos could be one of the best investments you make in your business’s marketing efforts. How can something that seems silly or even childish work? Today’s animated videos go much further than this and can easily be one of the best ways to see a significant ROI on your marketing efforts.

Why Animation Works

There are many reasons to create videos for your business, but what does animation itself create and provide? This could be one of the best ways to get interested in your company. Here are a few reasons why.

It’s Entertaining Content

Consumers are readily accustomed to traditional marketing videos. They gloss over them. Yet, animation is far more entertaining. It brings a smile to their faces and, even if it is not funny, it is still more enjoyable to watch than a typical commercial.

It’s Shared More

Animated videos may also help you to get a few more shares on social media than you have in the past. These types of videos spark interest – people want to know what the story is about or why is going to happen. As a result, they are more likely to be shared on social media – one of the most important places for marketing success today.

It Works to Explain Complex Topics with Ease

Another of the key benefits that animation brings to the table is its ability to take complex and sometimes boring topics to make it easier to understand and use. The benefit here is that it gives you a format to use to communicate just about any type of message in a more streamlined and effective manner. Your audience is more likely to enjoy it, even.

Animation is a fantastic tool for any type of business marketing. When you want your video to really stand out and get the attention of those you are targeting, consider switching this up by using animation instead of your traditional marketing video. It could be just the uniqueness you need.

Posted in: 3D animation, All Posts, Audience, Online Videos, Video Marketing, Video Production, Video Production Company, Video Production Process, Video Production Tips

Video can be at the heart of your efforts to build a strong business brand. Whether your company is brand new, or your video efforts are, videos themselves can play an important role in helping you to get your brand in front of more people. As a smaller company, for example, you need to be able to show your audience that your brand is one that is interesting, unique, and worth their time. Video can help you to do this and much more. But, to make it happen, you need to create the right types of videos.

Which Videos Should Be Your Initial Focus?

Even if your company has a moderate to small budget, creating video is an excellent way to create a foundation for your company. But, you’ll want to ensure every video you create is worth the investment you make. For that reason, most businesses will want to start with these basic video formats and build from there.

Tell the Company’s Story

One of the best places to start is about your company. While you do not want to create a complete company-focused video – you want to show why your company is best for the viewer – you do want to tell your story. A company story video format lets you do this. It can provide information on what the business is, why it is present, and who is behind it. It should also provide information about what makes the company unique. The key to success here is creating a human-level of connection with your audience. They need to see the value in your company.

Explain It Videos

Explainer videos provide you with a way to communicate with your customers. They also provide you with a way to showcase your products and services. There are various formats of them, but the ultimate goal is to show people how your product or how your service solves their problems. Do this, for example, in an animated video. It can help to show how the company works to improve the life or efforts of the customer. You can use other formats, too, such as live action or screencast.

Testimonial Videos

Another important place to start is with the testimonial video. Get your current customers involved. Most of today’s customers will value the input and information another customer offers more than they will anything else. For this reason, you want to communicate with your audience what your other customers are receiving. Testimonial videos can let you do this in a very streamlined fashion.

This is where most companies need to start when creating videos for their business. It creates a foundation from which you can build. Use these videos on your website, blog, and social media to gain attention.

Posted in: Video Production Tips

What types of videos does your business use? For some businesses, using a variety of videos can provide new opportunities to connect with customers and share information. It is important to choose videos that fit your specific, current need. However, business owners should also know the various styles of visions available and when each works. Here’s a look at some of your options.

Product Videos

This is perhaps one of the best options available. They provide a way for your audience to learn about a product’s features, design, and benefits. You’ll use this type of video to show how your product works to benefit your audience.

Explainer Videos

Explainer videos go further and provide a more in-depth amount of information to the audience. They are meant to be educational and provide solutions to customer or client problems. Many times, they relate directly back to your product. You’ll want to use this as a more friendly and conversational way to communicate information.

Testimonial Videos

There are fewer ways to secure a sale than to have a previous customer share a testimonial about your product or service. These videos are excellent tools for building your brand. Your customers are in them, sharing their experience. It’s a great way to win over your customer who is on the fence about buying from you.

Promotional Videos

The promotional video is a sales pitch to your customer base. While they are meant to sell a product, these videos still need to communicate your brand to your customers. Use it to showcase an event. Use them to invite people in for a special sales day. Connect through your branding.

Employee Training Videos

Videos are often thought of as tools for customers, but they can also be exceptional in communicating your brand, products, and work expectations to employees as well. These training videos do not just need to be hands-on, “here’s how to do this” type of videos. They also case share insight into the company and the role employees plan in it.

Social Videos

Social videos are meant for all of your social media accounts. Many of the largest social media websites – such as Facebook, Twitter, and Instagram – encourage you to post videos. This is an excellent way to get your customers to know your brand. You may wish to do them live, but even placing these videos on your social media and website can work as well.

These are some of the most important videos for your business. The good news is you can work with a video production company to help make them come to life.

Posted in: Video Production, Video Production Tips

How many remote workers do you have? Many of today’s businesses are turning to a remote workforce – those that work from home or separate locations – because it is cost effective and highly desirable to their employees. As of 2017, as much as 90% of the workforce in the United States says they telework – remote work – at least sometimes, according to the American Community Survey from the US Census Bureau. But, remote working doesn’t mean a company has to give up its culture or its brand identity. It does mean it is necessary to come up with new ways to connect. Video can help to do that.

Create Brand-Focused Videos

When your company sits and talks, it likely has a very specific focus. For example, when you are hosting a group chat, you’re all about getting the task at hand done. But, what about those office interactions that don’t typically happen in a traditional remote workplace?

Video can help.

  • Create videos that showcase a “Monday office party” or a “Friday weekend kick-off event.” The key here is simply to bring a few people to show what your company’s culture is.
  • Use video as a way to communicate across all locations. Ask each employee to send in a short video of what they are working on. Then, compile them to showcase what your company is doing.
  • Use interactions and interviews. Create customized interviews with each member of the team. Link these to their profiles on services such as Slack – or whatever communication tool available. It helps to a face to a name.

Video can be used in a variety of ways, but one thing is for sure. You need to make sure that you are allowing your company’s culture to come through. Due to this, bring some people together to chat, discuss important topics, or pose questions. Encourage every member of your team, no matter where they are working, to share comments and interact.

What Can Video Do For You?

When you create a customized video for your remote workers and your team overall, you accomplish a few key things. Done well, you’ll see benefits such as:

  • You’ll be able to boost company morale. People feel more like a cohesive team even when they are not working together.
  • You can get people excited and boost their motivation through video. Skip the boring speeches and instead get creative.
  • Use them to showcase the company’s values and goals. Instructional video in this area is often very important to brands.
  • Spread a message of happiness or share exciting news. Launch a weekly video series that provides information and gets people excited.
  • Use video to provide step by step instructions or other meaningful information they need.

Video is fantastic for many reasons, but it needs to be done well. When it comes to choosing the videos for your company focus on using a video production team to help you. You’ll love the intensity and opportunity that videos can create, which can easily help bring your team together.

Posted in: Online Videos

Just a few years ago, online shopping was met with skepticism, with people asking questions like, “Is my personal information safe?” and, “Can I trust the quality of the item I’m ordering?” and, “How do I know that I’m actually working with a legitimate company and not some computer-savvy 13-year-old who’s orchestrating credit card scams from his blanket fort?”

Today, however, online shopping is second nature to most consumers. In fact, many people prefer buying even their groceries and everyday household items online over braving the stores on a busy Saturday afternoon. Even so, with some types of purchases, particularly those of items that have heftier price tags, there remains some hesitation. How can your e-commerce business overcome those reservations? By creating a video! Here are three important strategies for using video to highlight your e-commerce company.

Decide What Products or Services Would Benefit from Video the Most

Obviously, creating a high-quality video is going to cost some time and money, so use your resources wisely by deciding which products or services will benefit the most from being featured in a video. Generally speaking, people are most hesitant when making a big purchase online, so focus on your high-dollar, feature-rich offerings.

When creating product videos, make sure that you emphasize the benefits of a product or service, rather than its specific features. In other words, answer the question, “What’s in it for me?” For example, rather than saying that batteries are included, tell your viewer that the product is ready for them to use right out of the box. Instead of mentioning that a program is customizable, emphasize that it is designed to meet your customer’s unique needs.

Let Your Fans Do the Work

Getting ahold of user-generated content is a fantastic strategy for using video to highlight your company. It’s obviously a cost-effective alternative to spending the time and money to create a video yourself, and as an added benefit, it’s basically word-of-mouth advertising, which has been shown to be wildly successful.

Generally, satisfied customers are more than happy to share their experiences with your products or services, even if there isn’t a tangible incentive to do so. Create a hashtag, a contest, or a giveaway for those who share video content pertaining to your brand on social media. Your customers get their 15 minutes of fame, you get free video content, and everyone wins.

Sharing Your Video Wisely

There has been some debate as to the best way to share corporate videos online, so it’s important to do your research, evaluate your goals, and determine the best course of action for your business.

A major perk for sharing your video on YouTube, of course, is the ability to utilize the platform’s TrueViewvideo ad format. This allows you to reach audiences beyond those who visit your channel or social media page. Advertisers have several different options for sharing their content through TrueView ads, allowing them to customize a strategy that will fit their budget.

You don’t have to produce a video for each and every product and service you offer. By creating a strategy and partnering with an experienced video production company, you can reach your target audience and make sure that your e-commerce company shines.

Posted in: Video Marketing

Imagine that you’re sitting in front of a group of three-year-olds, explaining who Abraham Lincoln was. Now imagine that you’re recounting his life story to a roomful of high school students. While the topic may be the same, your presentation to your young audience will be vastly different from the one given to the older listeners.

Knowing your audience is key to creating content that will resonate. While it’s easy to tailor and refine your message in face-to-face communication, it can be a challenge to customise it for an audience that is largely invisible. Keep reading for a crash course on how to get to know your audience.

Identifying Your Audience

Just as you customize face-to-face communication to reflect the needs and interests of your audience, your video content should be designed to best reach your virtual audience. Clearly, that’s going to be really tough if you don’t even know who they are.

Market research used to be done almost exclusively by large organisations, but today, businesses of all sizes are using market research data to better target and understand their customer base. Fortunately, technology is up to speed with the times, making it easier than ever to conduct formal or informal research.

If your brand is on social media (and it definitely should be), look at your followers. If you’re a new company or you simply need more insight, browse through your competitors’ followers. What age groups do you see? Take a look at their profiles. How do they spend their free time? A young adult with disposable income and a passport has different needs from someone juggling the responsibilities of their career and home life.

Ultimately, your goal is to get as many details as possible about the people that you’re reaching.

Creating Personas

Communicating with nameless, faceless followers is tricky, so why not give them a name and a face?

Once you have an idea of who your audience is, it’s time to build customer personas. Customer personas are detailed descriptions of each of your ideal customers, describing things like income bracket, life phase, behaviours, interests, marital status, habits, and any other defining feature you can think of. Give each persona a name, and think of it as an actual person rather than an abstract idea.

When creating a video, refer back to your customer personas to ensure that your message, tone, and content are all relevant to them.

Putting Yourself in Their Shoes

To further connect with your audience, step into their world. Take a look at how they communicate with each other in public forums; are they formal or casual? Do they use jargon?

People naturally trust others who they feel are most like them, so if possible, emulate their tone and vernacular in your video marketing campaigns. Just remember, you don’t want to be the “cool dad” at the birthday party who uses terms and references that he really doesn’t understand. If you can’t mirror their communication patterns naturally, then just don’t.

When it comes to building meaningful connections with your audience, there are no shortcuts for taking the time to understand who they are and what motivates them.

Posted in: All Posts

When visitors arrive at your website, do they instantly see a video playing? An autoplaying video is not uncommon on business websites, but many companies don’t realize that this could actually be hurting the actions their visitors take when they arrive at the site. It seems like a good idea and a great way to embrace your visitors, but this action can actually be a bad thing and, as a result, many shouldn’t invest in an autoplay video as soon as the visitor arrives.

How Is It a Bad Thing?

It’s innovative. It’s eye catching. And, it’s so common. How can using auto play like this be a bad thing? There are several drawbacks to using it in this manner.

  • It slows down how fast your site loads. This is a big factor for many users. In one study, 57 percent of people shopping online left a website after just three seconds if it did not load immediately. And, when your page loads slow like this, it also hurts your search engine ranking. Even a small video will slow down that load time significant.
  • Even if it does load fast, such as when you use asynchronous resources, there’s still a time when there’s a grey-out homepage. It is that lack of homepage within those first five to ten seconds that can make all of the difference in whether your website visitors stick around or move on. It creates a bad first impression, too.
  • It’s too much for your readers to think about. How does that make sense? Cognitive load, a term that describes the amount of effort your brain has to use to accomplish a task, is worsened when auto play is on your homepage. To improve user experience, on the other hand, you need to reduce cognitive load. Flashing images, background sounds, and various links to choose from, not to mention the video to watch, is too much for the brain to handle instantly.
  • Your video becomes your “everything.” That is, it becomes your call to action on your homepage. When you use your video as your CTA, you are basically telling your visitor to sit there, watch the video and then choose an action. Because of this, your viewer now has another step to take before they actually contact you. That can reduce your click-through rate significant. And, you don’t want your homepage to be an ad, but rather an introduction.

So, how does video fit on the homepage of your website? To be clear, it should be there. You’ll want to include the opportunity for users to click on your video and watch it. Video can be an excellent tool for most pages of your website including the homepage, as long as you are not forcing your website visitors to watch it as soon as it loads. Create a well designed website with ample content and great images. And, then, use video throughout the site to allow your visitors to learn and grow in their brand awareness of your company.

Posted in: Online Videos

What’s your video marketing strategy? Even small businesses need one and creating one doesn’t have to be difficult to do. Your marketing strategy answers many of the questions you’ll have about producing video and using it. For many businesses, this can seem like an overwhelming process. However, with a few key tips and a basic guide, you can easily work through the process. Here’s where you should focus first.

#1: What is your budget?

Your budget will determine how many videos, the type of video, and other factors related to the project. The key here is to invest in quality. A single video designed well to represent your company is far better than low budget videos that create a poor brand image for your company. It is best to determine your budget in advance and then work with a professional video team to determine what your options are.

#2: Create a story

What message do you want your audience to have? There’s no limitation to what you can do. Be creative and unique. Tell the story of your business or products. Tell the story about why your business is present. It’s important to make the process as human as possible.

#3: Bring people into it

While it is possible to create the video your company needs with just your product in it, what’s better is to bring humans into the video itself. As noted, you’ll want to create a story that humanizes your brand, company, and product. The best way to do that is with people, either those who you are selling to or your employees.

#4: Remember short is better

The next step is to consider the length of your video. However, don’t focus on a video that’s too long. You may have a great deal of information to share, but at the same time, you’ll want to keep it as short as possible. Most of the time, videos should be kept under five minutes. People watching these vehicles rarely spend more than that amount of time on them.

#5: Determine how you will use them

When creating your video, you’ll want to have an audience in mind. This is the person or group of people who you feel is most likely to watch and benefit from your video. Then, determine where you will find these people. For example, you may want to use social media for marketing. This is often a great place to market to Millennials. Options include YouTube, Facebook, your website, or numerous other platforms.

#6: Determine what you want your viewers to do

It’s important to give the viewers direction after they watch your video. Do you want them to call you, sign up, like the video, or share it? This is your call to action and it is critical to the success of any marketing video. Without it, your customer closes the video and moves on. With it, they have an avenue into connecting with you again.

Creating the right marketing video starts with understanding how you will use it based on what your plan achieve with it. Invest the time in developing your marketing strategy first and then apply this to the video production. Work closely with a team to produce a video that fits this strategy and creates the outcome you desire.

Posted in: Video Marketing

Creating a corporate video is an important part of branding your company. It is also one of the best ways to launch your next marketing campaign. If you’ve put a lot of hard work and effort into creating that video, but it doesn’t seem to be getting the attention and interest you need, don’t worry. It’s common. There are a few key things you can do to get your corporate video working better for you. Are you making these mistakes?

#1: Create a more realistic and personable reach

It’s easy to see your company as the best in the industry, but putting it up on a pedestal makes it very difficult for people to relate to it. Focus on a more realistic approach. Ask, “What’s just marketing spin in the content of this video?” Get rid of that and add more real content such as visual demonstrations or customer testimonials.

#2: Get the sound right

You have just seconds to attract buyers and interested parties to your video. If the sound isn’t clear and easy to understand, they will just move on. One mistake you may be making relating to sound is using a camera mic. That’s just not going to work. Instead, use directional mix with a mixer to improve the quality of the sound.

Many times, consumers watch videos on Facebook or other marketing channels. Whether they are secretly doing it at work or just don’t want everyone to see what they are doing, many will not turn on the sound. If your video doesn’t include subtitles, it’s missing a key component of the market. Adding them doesn’t have to be difficult, but it can be ideal in capturing a larger audience.

#3: Let’s be honest, it’s boring

You have plenty to say but at the same time, you don’t have much time to keep your audience’s attention. And, that leads to information heavy videos that don’t come across well. Instead, have a third party person watch the video. Is it really information or is it interesting – there’s a difference here. With about five minutes of time to communicate your message, make it meaningful.

#4: Don’t go overboard on the brightness

There are plenty of techniques for creating lighting and overall graphic changes in your content. You have options like color grading and star wipes. However, you don’t want to over do it. Focus first on creating a vibrant, colorful, original video. Improve the quality of the content and images, don’t try to hide it later.

#5: Are you telling them what to do?

The final but biggest problem is not telling your watcher what to do. Did you tell them to like the video? Did you tell them to share it? Did you tell them to contact you at a specific link? It’s important to ensure that your video has a specific call to action within it and especially at the end. This tells your viewer what to do with what they just saw.

Take a closer look at the corporate video you’ve created. If it is not giving you the best level of results, take a closer look at these details. And, of course, work with a video production team that can help ensure you get the results you really need and expect from your corporate video.

Posted in: Video Production Tips

Video is highly valuable beyond just the average commercial. It can be, and often should be, at the heart of a company’s entire sales process. Because people relate to and engage with video so easily, it is one of the most powerful tools today’s companies have access to when it comes to creating that all important connection with the customer. In the sales process, there are a number of ways companies can utilize video.

Creating an Introduction Video

One of the ways to add video to the sales process is through an introduction to the company or product. This is one of the best ways to show the audience who the company is, why they should care, and, perhaps most importantly, what the company can do for them. It provides an opportunity for one-on-one face time with the company. Most companies cannot spend a great deal of time scheduling these types of introductions. But, a video can help to ensure the client gets the initial perspective. Then, the client also gets to begin creating an emotional connection with the company. Now, a conference call or sales meeting is less formal and already more familiar to them.

Sharing Assets and Opportunities

The next step in incorporating video is a step into the sales process. Here, you want to begin to share video to your prospective client that grabs hold of them. You can begin to provide more specific information here and provide more insight into the connection between your company’s products or service to the client’s needs. For example, if your company can offer the prospective client a specific manufacturing process, software development, or enhanced process, this type of video shows the customer how that works. What’s important here is to communicate the why.

One way to look at this is how it can enhance your client’s decision to invest more time into the sales process with your company. They may be hesitant to spend money to send their representative across the country to see your plant, but they can easily see a video of how the plant works and how it fits their need. In short, you want to show your customer why you can do what they need and how you will achieve their goals.

Tell Them They Can Trust You

Now, it is time to drive home what you can offer and work with your clients to show they can trust you. Erase their concerns. For example, as you work towards closing the deal, showcase a few video testimonials from previous clients. This can really seal the deal for your customers. You can provide a client story in the video. Instead of focusing on your service and product solely, turn things around and show an angle from the client’s point of view. This is what they will experience. This is what has happened previously. This is what they can expect.

When you take these steps, you enhance a customer’s ability and willingness to work with your company. They learn what your business has to offer, but they also learn about the company and about how their needs will be met throughout the process. It builds trust and lets you stand out from the competitive companies circling around you. Video provides a very clear picture of what your clients can expect.

Posted in: Video Production Tips

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