An explainer video is just what its name sounds like – a tool to help you explain something to your audience. They are a fantastic way to get people interested in what you have to offer. However, there are various styles available. Choosing the right model is important since you want to be able to reach the right audience in the best manner possible. Consider a few examples to get started.

The Live Action Explainer Video

Perhaps the most common form is this. A person is in the video explaining the information to the viewer. Live action is usually based on a full script. It breaks down a great deal of information and creates a personable approach to explainer videos. When people see real people – those they can identify with – they are able to engage in the topic a bit more. You can choose a live version or just record an individual. Live is most certainly more engaging if you can catch your audience at the right time.

The Stock Footage Explainer Video

You don’t always have to use people or even have to include a film-like experience. In some cases, companies choose to use shots of stock film edited together. This is the most cost-effective option (depending on what you decide to include). It does not offer the same level of engagement and can be seen more like an advertisement if not done well. However, with the use of drones and new media, it is an option for many.

Animation Explainer Videos

Both 3D and 2D explainer videos can be done in animation. While you may instantly think that animation is all about cartoons, it doesn’t have to be child-like at all. In many cases, it can be quite professional. What it does well, is break down complex topics into easier to understand bits. It can also be an excellent way to make your boring content a bit more engaging to your audience as a whole.

What to Consider Before Making a Decision

To choose which of these, or other, forms of explainer videos is right for you, it helps to break down your goals and your audience. In most cases, you’ll want to choose something well within your budget. At the same time, you need to consider what your audience is most likely to connect with. Work with a video production company who can offer more insight to you on how well any model works for your needs.

Posted in: 3D animation, Audience, Getting Ideas, Online Video Ads, Online Videos, Video Marketing, Video Production, Video Production Tips

Business events – from luncheons with your team to large conferences – are a way to share information. Providing video that does this is essential. Imagine going to a company-wide conference only to have speakers on hand to lecture for hours on end. It is boring and hard to retain information even when the content is interesting to you. But, explainer videos can help you take information and create it in such a way as it gets a clear message out to your attendees.

How to Use Explainer Videos at Your Events

Nearly any type of business function can benefit from the introduction of explainer videos. These videos take the material and break it down to make it easy to understand. You can expect this type of content to provide education, insight, key topics, or details.

At a conference, you will want to choose numerous videos like this. It should be content that helps get your message out with the right sound and composition to grab and hold the attention of your viewers. If, on the other hand, you are hosting a smaller event, such as a board meeting or an investor summit, you will want to use more formal explainer videos. In this format, they should work more effectively than a simple PowerPoint.

You can also use explainer videos for other needs. For example, create one to help teach your employees how to handle various scenarios they come across while working with your customers. You can use them to communicate your company’s message in a fundraising video. Use them as a way to communicate directly with your customers, too, such as explaining your product or service.

Making Them Successful

In order to get the most out of your explainer videos, really work to develop the content of them. You will need to have the right type of message, but you also need the details to be just right. This should include music, lighting, and composition. It also is important to develop a well thought out script, one capable of answering all of their questions before they ask.

Finally, pull off your video with care. To do this, focus on ensuring your viewers have a great view. Be sure you have the proper equipment to showcase your video in the best format. And, consider creating several videos for larger events.

Posted in: Video Production Tips

Brand marketers, website owners, and any other group working to build their brand and market with video know just how beneficial it is. But, a well-designed and optimized video may be able to do more of the heavy lifting for you. To help you to better optimize your videos to get the most out of them as possible, consider these key tips.

Start with Improving Views

Optimizing your video for increased views are also important. To do so, consider these tips:

  • Ensure you have a video thumbnail that works to properly market what the consumer is going to get. Use a human element here when possible.
  • Make your thumbnail click-worthy. A custom-made thumbnail is a must.
  • Be sure your thumbnail actually represents and helps to brand your efforts. Be sure it is consistent over all of the videos you produce.
  • Be sure to place your videos on your website in an area that makes it easy for someone to see what is available – you don’t want to make them scroll to access it.
  • Be sure it loads quickly. You have people on your site – give them what they want.

This is an excellent place to start because these changes will help to optimize the videos immediately.

Invest in SEO

Video does not take the place of good search engine optimization. In fact, it simply should be a component of your videos. You want to be sure people who can benefit from your video can actually find it. Here are some tips:

  • Give your video a keyword-rich title. Be sure it is clear as to what’s to come.
  • Clean up the page. You do not want to make the search engines overwhelmed with layers of code. Instead, make the video the focal point of the page.
  • Use inline embeds. This is what the search engines prefer, and it can make a big difference in the long term to ranking.
  • Include a transcript of your video on the page. This helps with keyword access.

CTAs Matter

You have people on your page, watching your videos, and they are sticking around. But, are you telling them what to do with this content? You may not be. It is important to optimize your video to tell the customer what to do.

  • Make your call to action clear. Keep it simple.
  • Time it right. In videos, you will want to include options throughout your content.
  • Add a Turnstile to your video. Aim to do this about 20 percent into the content for the best results.

It doesn’t take much effort to optimize your videos, but when you do, you gain new opportunities to reach your audience.

Posted in: Online Videos

Many people today see the value in turning to e-learning, the process of taking courses online to learn everything. The good news is that online courses can be a very successful way for you to connect with your audience as well. Online learning has to be engaging and enriching, but it also needs to be visual. Video is perhaps the most important component of your success here. If you are a business hoping to engage others through e-learning, you simply must have a well-designed video to make it possible. Here’s how to create that.

Zero in on a Specific Topic

Your first goal is to pick a topic. It is never a good idea to simply pull content from your blog and put it into an online course format. Instead, you’ll want to first determine who you are reaching. Then, you need to determine what those people need to take action. Spend some time on market research so you know what topics they are most interested in that you can offer. Once you know what your audience wants and craves, you can address is and draw in traffic to your website from offering a comprehensive view of that topic.

Determine the Goal of Your Course

Some businesses use online courses as a tool to build their brand. You’re the most knowledgeable in your field and that becomes clear through these programs. But, there are other ways to use your content. For example, you may wish to use it to generate leads for the company. If you plan to use your course to generate leads, use a contact form to gather those leads before you allow users to access. Another option is to sell your product. If that is the case, a paywall may help to provide you with a way to generate income from access to your content.

Create a Definitive Course

Now that you have some goals, you can begin to put together your e-learning course. It helps to start with the specific components that will define its success – such as what you can offer that others do not. Be sure that you offer insight and information that is not otherwise easily available. Here are some tips for making the best possible course:

  • You don’t need a lot of time. Videos that are shorter will be watched through to the end. Longer videos tend to be limitedly beneficial. Your goal should be to aim for 5 to 7 minutes of content.
  • Have a very clear message for each video. But, make sure that there is just one message. If you have multiple topics to talk about, spread this out over several videos.
  • Be yourself, be personable, and be engaging. E-learning courses work best for a company when the individual watching the course can gather information from a real person. They can put a name to your business.

You’ll want to ensure quality is always present when it comes to creating a video. This is, after all, the first impression your potential customers will have of your business.

Posted in: Video Production Tips

At first glance, it may seem that whether you share a YouTube video to Facebook or upload your video directly to the social media platform, you would see the same outcome. However, as discovered by Socialbakers in a 2014 experiment, there are a few key differences that may impact the way you choose to share your video content.

Over a five-day period, Socialbakers monitored the 3,684 YouTube video links that were shared and the 458 native Facebook videos that were shared. Keep reading to find out the differences between sharing YouTube videos vs. native Facebook videos, as well as the results of Socialbakers’ study.

The YouTube Video Links

It’s easy to understand the appeal of simply publishing your YouTube videos onto your Facebook page. After all, you’ve already created the video and posted it to YouTube; why go through the trouble of uploading it to Facebook when a quick copy-and-paste will do the job? Additionally, by providing the link for the YouTube video, you make it easy for your audience to click through to your YouTube channel, where they can view more of your content.

Sharing your YouTube videos has its drawbacks, though. For example, as more content is posted to your page, your YouTube video is pushed farther and farther down until it is no longer easily accessible to your page’s visitors. Also, because the analytics are harder to measure when the same video is posted in two places, it can be difficult to judge just how great an impact your video had.

Native Facebook Videos

Because the social media giant has provided features specially designed to offer an optimal visual experience for users, uploading videos directly to Facebook has unique benefits. In 2014, Socialbakers discovered that while nearly eight times the number of YouTube videos as native Facebook videos were shared, the Facebook videos generated more comments and more likes. Businesses also have the option of including a Like Page button, and option that is not present with simply linking a YouTube video. Finally, once a native Facebook video is shared, it remains accessible on the Pages Gallery, making it easy for site visitors to view it again.

Among the drawbacks, however, is the fact that YouTube videos were shared at a greater rate than Facebook videos. In other words, if going viral is your goal, a native Facebook video may not be your best bet.

While there is no doubt that uploading a video directly to Facebook offers significant benefits, the way that you choose to share video content will boil down to how you run your business and what your goals are. If Facebook is your primary avenue for connecting with your audience, then it makes sense to take advantage of its many features. If, however, Facebook is just one aspect of your marketing strategy, then sharing YouTube videos may provide a simpler, more efficient way to get your content out there.

Posted in: Online Videos

What music do you plan to use in your next promotional video? Perhaps you heard a song on the radio that was perfect for your next ad campaign. Or, you may have a song in your mind that is from 10 years ago. Can you use them? It is important to consider the restrictions and limitations of using copyrighted music in any type of video whether it is for promotional use (such as a product launch) or a social media post. Not understanding a few key rules could put your business on the line from copyright violations.

Do You Need Permission?

The short answer here is yes, it is always necessary and better to get permission to use any copyrighted material before you do so. If the content is copyrighted by another person, it is illegal for you to use it without their permission. And, doing so could result in legal action against you. Most often, it is not hard to obtain such permissions, but missing this step can be costly.

So, how do you get such permissions? There are often two ways to do so. You can ask the artist themselves for it. An email or written letter is best here and you’ll need a signed document saying you can use it. The second option is to pay a licensing fee for the music. You can do this rather easily online and it does not necessarily cost a lot of money to do so.

Will Anyone Really Find Out?

Many times, videos placed online are thought to be hidden. After all, the internet is so big that it is not possible that the musician holding the copyright will actually find your video, right? That’s not the case. In fact, YouTube, a popular location for posting these types of videos, is notorious for removing content like this. You’ll have to prove that you have the right to use this type of content. Simply, they will find out and the risk is very high.

What Should You Do?

Here are a few things to keep in mind as you consider your options in creating and implementing music into your online videos:

  • If you do not have permission to use music from the copyright holder and you do so, they can legally come after you for royalties. That is they can take a part of the profit from your video.
  • You shouldn’t avoid using music because of these types of rules. The key here is to simply learn how to use music in the proper manner. It is far too valuable for most videos to leave it out.
  • Are you thinking about live streaming and using music in the background? Here is a big thing you need to know – live streaming music does not work any differently than if you were to use music in a produced piece. That is, there are still protections in place safeguarding the owner.

Perhaps the best way to make this process simpler is to create videos that allow you to use copyrighted material through licensing. Using a video production company to manage the process for you can also be a benefit here. The goal is not to stop using music – that actually could hurt the outcome of your next video. Rather, it is simply to follow key rules that can protect your business.

Posted in: Video Production Tips

As the world slowly yet steadfastly makes its transition from the written word to video, marketers have latched on and fastened their seat belts for a fierce race ahead full of competitors and basically, anyone desperate for attention. With such an overabundance of great content on the web and an unfortunate short attention spans of web surfers, how can one guarantee to have one’s content viewed?

While we can’t guarantee the number of views or followers you’ll gain by implementing any of the below tips and tricks, we can guarantee that as you hone and master the following tactics, you should see dramatic growth. But while waiting for growth, expect the occasional Epic fail. It’s all a part of the game and the learning process. Just be sure to learn from your mistakes. This will make you a powerful marketer.

#1 Less is More

Keep your videos short and sweet. Again, it’s unfortunate, but understandable that attention spans are lacking in today’s fast paced digital world. And in the war on grabbing the most attention, you’ll have better luck with a shorter “eye catching” video–shall we dub it the infamous, click bait. If your heart is set on getting your message and voice out through a longer video, you have options. Once you’ve reeled them in with the shorter eye catching video clip, you could redirect the one’s interested in watching a longer clip, while quenching the thirst of the shorter attention span folks.

#2 Stick to Your Home Base

Sometimes it’s best to click your heals home, Dorothy. When sharing brand spanking new content, consider sticking to your home base platforms. By sticking to your home base platforms, you’ll enjoy benefits like auto-play when your subscribers and fans scroll through their news feeds. The auto-play feature will either annoy the H-E double L out of them, or make them curious to watch more. The key to making them want more is again, with something eye catching and attention grabbing.

#3 The “Silent Video”

Okay, we don’t really want you to make a silent video, unless you want to that is. But here’s the thing, it’s been reported that 85% of YouTubers are watching videos without sound. Why you ask? Who knows, but they are. This fun fact has led to countless experts in the marketing realm to roll up their sleeves and put on their thinking caps, which has led to…dun-dun-dun…adding in subtitles. By adding in text to the video, you’ll ensure that the voice and message of the video is captured by the viewer.

#4 Be the Change

Your viewers run the show and if they’d like you to change—be the change they wish to see. Their wish is your command, because without their views, you have nothing shall we say. Be adaptive to their needs and you’ll enjoy a kith and kin relationship for years to come.

#5 Accept Failure

Yes, that’s right. The occasional, or frequent, Epic fail of a video is likely going to happen. But it’s not the end of the world. Eventually, you’ll get it right and even when you do get it right. The next one could be a disaster. Know this and embrace it. You’ll be a better marketer for accepting this fate. It will give you something to grow from and it will make the accomplishments that much more delicious and enjoyable.

Posted in: Video Production Tips

Repurposing your video content makes sense. In short, it means you’ll get to take the video you’ve spent time and money on and create additional streams of revenue from it. If the video is of good quality, you’ll likely see a great deal of interest in it, time and time again. But, you’ve already posted your video. Your audience already saw it. What could you possibly do to enhance that video to get more from it? You might be surprised by all that you can do with your video again.

Why Should You Repurpose Video?

There are many benefits to using the same video in various ways a second or even third time. For example, it helps your video to get more views, which translates into more of a chance that it will reach a larger audience. That means bigger profits from this process. It also can help with improving SEO, creating a wide distribution channel and helping you to update content that may no longer fit your current needs. So, how can you do it? Consider these tips.

#1: Create Clips for Attention

Taking a single larger video and turning it into multiple, shorter clips can really work well for you. You can:

  • Get more attention to your content – Remember that people are only likely to watch a couple of minutes on your video linked on Facebook, though, on YouTube, they’ll stay longer, even for 15 minutes.
  • You may need to. Some social media platforms, such as Instagram and Twitter limit length to under a minute (Twitter is only 30 seconds).
  • You can use soundbites and small clips as teasers to bring people in to the full video on your blog or website.

#2: Transcribe Your Video

Transcribing your video allows you to gain significant SEO traction. The search engines love video on websites, blogs, and social media, but that doesn’t help with SEO rankings outright. With transcription, you’ll be including the content, too, boosting your SEO reach.

#3: Break Down Steps

Another way to use your video, especially explainer videos, is by breaking the content into clips and adding the transcribed (or even more content) in between. This is a great way to give you readers more information than a video offers while still engaging them.

#4: Use the Same Video in Multiple Locations

Creating a unique version of your video, perhaps with a different title, start spot, and final screen, can help you to use it on more sites giving you more traction. For example, you can then use your video on Facebook, your content on Linkedin, and then even add in a Medium page. It’s all different enough, but still only one video.

#5: Create Quotes from Your Video

Whether for your company’s about page or for social media, you can take a long video can capture just certain quotes from it and post those. In doing so, you may be able to create a lot of interest and numerous shares (people love to share good quotes!)

Ultimately, that single video you created, with professional-quality details, can become a multi-faceted tool for your business. You can use it in so many ways to create a highly effective way of reaching your audience (and then some). The key, of course, is to create a plan in advance so that your video creation takes all of your goals in mind.

Posted in: Video Marketing

You know the importance of using SEO in your online marketing efforts. It is at the heart of every marketing campaign online and needs to provide the right focus to attract search engines. But, you’ve also learned about video and just how powerful it is. Not only do people watch video, but they are more likely to share videos and engage with companies that post videos. How do SEO and videos relate? How can you ensure that the videos you create and publish are going to give you all of the SEO boost they possibly can? There are several things to know here.

Content Really Does Matter

It used to be that website owners would spend a great deal of time (and money) on building links for their websites. Then, there was a time that it was all about shoving as many keywords as possible into the content. But, throughout this time and even more so today, it is increasingly important and valuable for website owners to provide quality content. By and large, website visitors want good information. And, search engines want to reward websites that offer good information with better ranking in those engines. And, video, plays a very important role in providing that high level of content.

Search engines recognize the value and importance of video. They tend to rank websites that have custom made and high quality video higher in the search engines than those that do not. A good example of this may be in your social media marketing. Facebook has come out and said that it will rank brand pages higher when they contain video within the News Feed. Higher ranking simply means more videos and more engagement.

But, How Can You Attract Better Rankings With SEO?

There are multiple ways to use videos to build SEO for your website or social media presence. Here are some examples:

  • Use video to build links and to generate shares on social media websites. People like to share videos especially when they are unique and interesting enough. Educate them, make them laugh, or shock them so they share your video including the links you get.
  • Use video as a conversion tool. Video is a fantastic way to turn people who are otherwise just following you into buyers. This happens because video attracts more people to your website and then can help to sell your product.
  • Utilize good SEO within your video meta tags and descriptions. You can still incorporate keywords and tags that will boost SEO into your content. It’s important to do this to increase ranking potential with the video on your website.

What’s important here is to incorporate video. The more you do so, the more likely you are to create the engagement and brand awareness that your company needs to turn visitors into buyers. Video can provide a wide range of opportunities. It can educate, entertain, shock, and inform your buyers. And, it can provide you with countless opportunities to learn what your customers want and need from you as well. Video opens conversations that can change the course of your business and enhance the way you achieve your long term and short term goals. For most companies, it also aids in helping to rank websites, blogs, and social media pages higher in search engines. What can video do for your SEO campaign?

Posted in: Online Videos, Video Marketing

Video is powerful. It provides brands, everyday users, vloggers, and just about anyone with a tool for capturing a message and presenting it to a wide range of people. Not only is it rather easy to use and widely available (not to mention widely able to be captured with the number of smartphone users out there), but it is also one of the best ways to drive engagement. You can share your message and get results day in and day out after making just one video. Video can make even the most basic subject a powerful one.

What Does Video Do That’s So Important?

Perhaps the key reason that video is so important is because it engages people. Go back to your last history class. You read books on the World Wars. You spent hours studying facts and trying to gather information. You listened to lectures. You learned a lot. However, when you watch a video of the footage or a video explaining that same information with graphics and images, you get it. You remember it. You become interested in it even if you were not before. Video is engaging and that is why it is so powerful in today’s Internet-based world.

Take, for example, putting on makeup. Or, think about the process of changing a sparkplug on a vehicle. You can even learn how to create a website using video. These types of tutorials are just one type of vlog, but they are an excellent way to teach others. Vlogs can go further, though. They can be a place where people learn about each other and gather information. They can be a place where you share your opinions. No matter what the subject, video makes a difference.

How To Make Videos Effectively

Of course, filming paint dry isn’t going to be exciting. In order for your production to stand out, it needs to include key components that help video to grab the attention of your audience. How can you do that?

  • Every video created should involve doing something. It should have some type of movement or action in it. This is what engages people.
  • Use graphics to help create the image desired. It’s important to ensure your video offers good quality information and visual information.
  • Be engaging in the language you use. Like any speech you’ve given, you need to be relaxed, focused, and engaging with your audience.
  • Add an element of surprise whenever possible. Things like adding noises, music, or even an explosion in the background makes things interesting!
  • Be sure your background is just as engaging and interesting. That’s going to get noticed by whoever is watching your video.

Most importantly in the creation of video is that it be authentic. If you want to create a video that’s funny, don’t try to force it. Be natural. If you want to create a video that’s cutting edge, don’t fake it with Photoshop. Make it real. Video is only interesting when it is believable or at least unique enough to stand out!

Posted in: Video Production, Video Production Tips

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