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b2b videos

It’s shared more than any other type of content on social media and receives more engagement than text-only posts. What are we talking about? Video, of course. According to Content Marketing Institute’s 2019 Benchmark report, 64% of B2B brands are doubling down on video production and distribution across channels when compared to the previous year’s results. Why? Because video gets results.

Discover how you can use video across your social media properties to increase awareness, educate and convert leads into loyal customers.

What the F8 is Facebook Doing?

This year’s F8 conference announced some important changes for platforms like Facebook, Instagram and WhatsApp. Zuckerberg and his teams plan to make social media more private in the sense that community and relationships will take center stage. This means brands will be showcased less in news feeds than ever before as group pages and personal connections are given priority.

Facebook Marketplace is also getting more robust as buyers will be able to make purchases directly on the platform and sellers can get paid securely with the potential to increase revenue. Adapt your social media video marketing strategy to take advantage of these important updates.

B2B Animated Video Strategies

Let’s face it: The B2B audience doesn’t quite operate the same way the B2C audience does. That means you’ll need to realign your expectations and get a little more creative before you’ll hit the ROI you’re looking for with social media video. But, many brands are doing video well on social media. Let’s look at a few ways animated video can help your brand engage with businesses and convert followers into clients:

  • Animated GIFs. Bite-sized content that only takes a few seconds to view, GIFs are easy ways to communicate a simple idea or message without an elevator pitch (or large budget).
  • Educating content. Combine valuable information with an entertaining delivery and you’ve got an animated video your audience will enjoy watching and sharing. You can use this type of video to share industry expertise, establish your brand as a thought leader or tackle complex problems your viewer may be facing in their day-to-day business.
  • Animated ads. If your social media strategy includes paid ads, use animated video to make them more eye-catching and engaging than your standard text ad or video pitch.

The Takeaway

If you’re not using every opportunity to entertain and engage current or potential clients on social media, they’re missing the value of your brand. Social media algorithms simply aren’t playing nice with brands that rely on text-only posts, static ads or shared content. Use these animated video ideas to transform your social media marketing strategy into an ROI-boosting endeavour.


Posted in: All Posts, Camera and Editing Services, Video Marketing, Video Production, Video Production Company, Video Production Process, Video Production Tips

Perdonalized videos

As a business owner, you know your company is unique. It stands out and does something the competition does not. How do your customers know this? Many times, they may know about your products or service, but the lump them together with every other company offering what they think is the same. One way to break away from this is to create personalized video content. This content can be exactly what you need to really give your brand a new look and to get more attention from your would-be customers.

We’re Moving Towards Automation

One of the key reasons we need some type of personalization within our video content is because we are moving so far away from the typical sales model it is necessary. For example, many businesses have spent a great deal on automation of their customer service steps. The customer interacts fewer times than ever before with your sales team or with any employee of your company. While digitizing your business is necessary, you still need a way to create a bond and a relationship with your customer. Personalized video can create that.

 

You Stand Out

Another key reason to invest in personalization of your video content is that it allows your company to stand out among the competition. For example, each video is a unique experience, not just a sales message or a basic video. It has real characters within it that create a fantastic level of interest. And, as a result, your customers engage with you and with your brand. Personalized content can help you to make the impression you need to on your customers.

 

Building Relationships

Brands today have to move away from the focus on the sale. Just getting that single sale is not enough to bring in your customer again. Rather, you need to work on creating an experience for the would-be buyer and even beginning to create a relationship with that buyer before you actually sell to them. This is what brings them in and helps your brand to stand out. Personalized video content can help make that possible.

The key focus here needs to be on creating content that represents your brand and company but that also creates some level of engagement or interest for your customer. You want to connect with your audience on a personal level so they recognize your company. When you create this type of bond using content that’s personalized to them, you may see more brand recognition, more shares on social media, and more sales in the long term. What can you do to make your personalized video content stand out?


Posted in: Audience, Making Decisions, Online Videos, Video Production, Video Production Company, Video Production Tips

Can video enhance your sales efforts? With the right tools and resources, you’ll find video can help to minimize at least some of your workload as a sales professional while also allowing you to reach your ideal customer a bit more effectively. Here are a few key examples.

Use Video to Educate In the Sales Process

Used at the right time, video can help to significantly enhance the sales process. It can work to help educate the buyer on a product or service right when they are making the decision to buy. Remember, people are buying more than just a product – they are buying a living or an attitude. Let your video showcase what your product can do for them.

Video Tells You How Engaged Your Customer Is

Another key way to see a significant improvement in your marketing efforts is to use video as a way to understand where your customer is in the buying process. For example, with video, you can see where they are getting stuck in the process. You can determine just how interested they are by noting how far they go in the process of watching or sharing your videos. This can help you to put more of your attention into the most likely customers to buy from you.

Use Video to Minimize Wasted Time

You know that at some point during the buying process, the customer has to engage with you. Yet, it can seem frustrating when you are working with the wrong people who really never had the intention of buying. One way to reduce some of this frustration is by incorporating video into the sales process. If – and until – the prospective buyer clicks on the video or interacts with the video, you don’t invest any additional sales efforts into that buyer. In short, until the prospect takes some action, you minimize the amount of time you invest in that particular individual.

Video does more than just tell others about your products and services. It also helps you to know where your potential buyer is at any stage of the buying process. This insight allows you to make better sales and marketing decisions for your customers.


Posted in: All Posts, Audience, Online Video Ads, Online Videos, Video Marketing, Video Production Company

Binge-watching, or the act of watching two, three, or more videos or pieces of content in one sitting, has become commonplace in today’s culture. This isn’t something that used to happen, mostly because it wasn’t possible to do more than watch a series on TV. Yet, binge-watching is common today and it impacts the way you, as a marketer, interact with your audience. The key is to understand why people binge watch. It could influence the way you create videos to interact with them.

It’s an Escape

One of the best reasons to spend the afternoon watching Netflix is because it provides a good escape from the world around us. Many people live high stress lives where each day seems to bring a new challenge. Binge-watching helps us to step outside of that for at least a few minutes. Those who binge watch on a routine basis may be doing it for the stress relief it can offer.

It’s Engrossing

Sure, there’s nothing better than an intense drama, but there’s another way to look at this, too. Binge watching allows us to dive deeper into a topic than the short social media videos we see throughout the day. As a result, it allows us to learn, grow, and become a bit more interested in a subject. Instead of those 2-minute videos that create a short break, people use longer views, or more of them strung together, to get true insight.

A Bit of Addiction?

It’s true that it can become unhealthy to binge watch your life away, but that’s not something that is likely to happen with a few controls in place. What it can offer is a solution for a craving we have for intense information and even a bit of laughter from a good video.

How to Make It Happen

If you are a marketer trying to create a binge-watching level of entertainment for your viewers, there are several things you can do. For example, start with a cliffhanger. It is the easiest way to get your viewer to move from one video to the next. It is also important to provide quality content in an interesting and interactive manner. You want your audience to connect.

Is binge-watching something you do? Chances are good you’ve done so before. Now, get your customers to do it, too.


Posted in: Audience, Getting Ideas, Making Decisions, Video Marketing, Video Production, Viral Video

An explainer video is just what its name sounds like – a tool to help you explain something to your audience. They are a fantastic way to get people interested in what you have to offer. However, there are various styles available. Choosing the right model is important since you want to be able to reach the right audience in the best manner possible. Consider a few examples to get started.

The Live Action Explainer Video

Perhaps the most common form is this. A person is in the video explaining the information to the viewer. Live action is usually based on a full script. It breaks down a great deal of information and creates a personable approach to explainer videos. When people see real people – those they can identify with – they are able to engage in the topic a bit more. You can choose a live version or just record an individual. Live is most certainly more engaging if you can catch your audience at the right time.

The Stock Footage Explainer Video

You don’t always have to use people or even have to include a film-like experience. In some cases, companies choose to use shots of stock film edited together. This is the most cost-effective option (depending on what you decide to include). It does not offer the same level of engagement and can be seen more like an advertisement if not done well. However, with the use of drones and new media, it is an option for many.

Animation Explainer Videos

Both 3D and 2D explainer videos can be done in animation. While you may instantly think that animation is all about cartoons, it doesn’t have to be child-like at all. In many cases, it can be quite professional. What it does well, is break down complex topics into easier to understand bits. It can also be an excellent way to make your boring content a bit more engaging to your audience as a whole.

What to Consider Before Making a Decision

To choose which of these, or other, forms of explainer videos is right for you, it helps to break down your goals and your audience. In most cases, you’ll want to choose something well within your budget. At the same time, you need to consider what your audience is most likely to connect with. Work with a video production company who can offer more insight to you on how well any model works for your needs.


Posted in: 3D animation, Audience, Getting Ideas, Online Video Ads, Online Videos, Video Marketing, Video Production, Video Production Tips

Business events – from luncheons with your team to large conferences – are a way to share information. Providing video that does this is essential. Imagine going to a company-wide conference only to have speakers on hand to lecture for hours on end. It is boring and hard to retain information even when the content is interesting to you. But, explainer videos can help you take information and create it in such a way as it gets a clear message out to your attendees.

How to Use Explainer Videos at Your Events

Nearly any type of business function can benefit from the introduction of explainer videos. These videos take the material and break it down to make it easy to understand. You can expect this type of content to provide education, insight, key topics, or details.

At a conference, you will want to choose numerous videos like this. It should be content that helps get your message out with the right sound and composition to grab and hold the attention of your viewers. If, on the other hand, you are hosting a smaller event, such as a board meeting or an investor summit, you will want to use more formal explainer videos. In this format, they should work more effectively than a simple PowerPoint.

You can also use explainer videos for other needs. For example, create one to help teach your employees how to handle various scenarios they come across while working with your customers. You can use them to communicate your company’s message in a fundraising video. Use them as a way to communicate directly with your customers, too, such as explaining your product or service.

Making Them Successful

In order to get the most out of your explainer videos, really work to develop the content of them. You will need to have the right type of message, but you also need the details to be just right. This should include music, lighting, and composition. It also is important to develop a well thought out script, one capable of answering all of their questions before they ask.

Finally, pull off your video with care. To do this, focus on ensuring your viewers have a great view. Be sure you have the proper equipment to showcase your video in the best format. And, consider creating several videos for larger events.


Posted in: Video Production Tips

Brand marketers, website owners, and any other group working to build their brand and market with video know just how beneficial it is. But, a well-designed and optimized video may be able to do more of the heavy lifting for you. To help you to better optimize your videos to get the most out of them as possible, consider these key tips.

Start with Improving Views

Optimizing your video for increased views are also important. To do so, consider these tips:

  • Ensure you have a video thumbnail that works to properly market what the consumer is going to get. Use a human element here when possible.
  • Make your thumbnail click-worthy. A custom-made thumbnail is a must.
  • Be sure your thumbnail actually represents and helps to brand your efforts. Be sure it is consistent over all of the videos you produce.
  • Be sure to place your videos on your website in an area that makes it easy for someone to see what is available – you don’t want to make them scroll to access it.
  • Be sure it loads quickly. You have people on your site – give them what they want.

This is an excellent place to start because these changes will help to optimize the videos immediately.

Invest in SEO

Video does not take the place of good search engine optimization. In fact, it simply should be a component of your videos. You want to be sure people who can benefit from your video can actually find it. Here are some tips:

  • Give your video a keyword-rich title. Be sure it is clear as to what’s to come.
  • Clean up the page. You do not want to make the search engines overwhelmed with layers of code. Instead, make the video the focal point of the page.
  • Use inline embeds. This is what the search engines prefer, and it can make a big difference in the long term to ranking.
  • Include a transcript of your video on the page. This helps with keyword access.

CTAs Matter

You have people on your page, watching your videos, and they are sticking around. But, are you telling them what to do with this content? You may not be. It is important to optimize your video to tell the customer what to do.

  • Make your call to action clear. Keep it simple.
  • Time it right. In videos, you will want to include options throughout your content.
  • Add a Turnstile to your video. Aim to do this about 20 percent into the content for the best results.

It doesn’t take much effort to optimize your videos, but when you do, you gain new opportunities to reach your audience.


Posted in: Online Videos

Many people today see the value in turning to e-learning, the process of taking courses online to learn everything. The good news is that online courses can be a very successful way for you to connect with your audience as well. Online learning has to be engaging and enriching, but it also needs to be visual. Video is perhaps the most important component of your success here. If you are a business hoping to engage others through e-learning, you simply must have a well-designed video to make it possible. Here’s how to create that.

Zero in on a Specific Topic

Your first goal is to pick a topic. It is never a good idea to simply pull content from your blog and put it into an online course format. Instead, you’ll want to first determine who you are reaching. Then, you need to determine what those people need to take action. Spend some time on market research so you know what topics they are most interested in that you can offer. Once you know what your audience wants and craves, you can address is and draw in traffic to your website from offering a comprehensive view of that topic.

Determine the Goal of Your Course

Some businesses use online courses as a tool to build their brand. You’re the most knowledgeable in your field and that becomes clear through these programs. But, there are other ways to use your content. For example, you may wish to use it to generate leads for the company. If you plan to use your course to generate leads, use a contact form to gather those leads before you allow users to access. Another option is to sell your product. If that is the case, a paywall may help to provide you with a way to generate income from access to your content.

Create a Definitive Course

Now that you have some goals, you can begin to put together your e-learning course. It helps to start with the specific components that will define its success – such as what you can offer that others do not. Be sure that you offer insight and information that is not otherwise easily available. Here are some tips for making the best possible course:

  • You don’t need a lot of time. Videos that are shorter will be watched through to the end. Longer videos tend to be limitedly beneficial. Your goal should be to aim for 5 to 7 minutes of content.
  • Have a very clear message for each video. But, make sure that there is just one message. If you have multiple topics to talk about, spread this out over several videos.
  • Be yourself, be personable, and be engaging. E-learning courses work best for a company when the individual watching the course can gather information from a real person. They can put a name to your business.

You’ll want to ensure quality is always present when it comes to creating a video. This is, after all, the first impression your potential customers will have of your business.


Posted in: Video Production Tips

At first glance, it may seem that whether you share a YouTube video to Facebook or upload your video directly to the social media platform, you would see the same outcome. However, as discovered by Socialbakers in a 2014 experiment, there are a few key differences that may impact the way you choose to share your video content.

Over a five-day period, Socialbakers monitored the 3,684 YouTube video links that were shared and the 458 native Facebook videos that were shared. Keep reading to find out the differences between sharing YouTube videos vs. native Facebook videos, as well as the results of Socialbakers’ study.

The YouTube Video Links

It’s easy to understand the appeal of simply publishing your YouTube videos onto your Facebook page. After all, you’ve already created the video and posted it to YouTube; why go through the trouble of uploading it to Facebook when a quick copy-and-paste will do the job? Additionally, by providing the link for the YouTube video, you make it easy for your audience to click through to your YouTube channel, where they can view more of your content.

Sharing your YouTube videos has its drawbacks, though. For example, as more content is posted to your page, your YouTube video is pushed farther and farther down until it is no longer easily accessible to your page’s visitors. Also, because the analytics are harder to measure when the same video is posted in two places, it can be difficult to judge just how great an impact your video had.

Native Facebook Videos

Because the social media giant has provided features specially designed to offer an optimal visual experience for users, uploading videos directly to Facebook has unique benefits. In 2014, Socialbakers discovered that while nearly eight times the number of YouTube videos as native Facebook videos were shared, the Facebook videos generated more comments and more likes. Businesses also have the option of including a Like Page button, and option that is not present with simply linking a YouTube video. Finally, once a native Facebook video is shared, it remains accessible on the Pages Gallery, making it easy for site visitors to view it again.

Among the drawbacks, however, is the fact that YouTube videos were shared at a greater rate than Facebook videos. In other words, if going viral is your goal, a native Facebook video may not be your best bet.

While there is no doubt that uploading a video directly to Facebook offers significant benefits, the way that you choose to share video content will boil down to how you run your business and what your goals are. If Facebook is your primary avenue for connecting with your audience, then it makes sense to take advantage of its many features. If, however, Facebook is just one aspect of your marketing strategy, then sharing YouTube videos may provide a simpler, more efficient way to get your content out there.


Posted in: Online Videos

What music do you plan to use in your next promotional video? Perhaps you heard a song on the radio that was perfect for your next ad campaign. Or, you may have a song in your mind that is from 10 years ago. Can you use them? It is important to consider the restrictions and limitations of using copyrighted music in any type of video whether it is for promotional use (such as a product launch) or a social media post. Not understanding a few key rules could put your business on the line from copyright violations.

Do You Need Permission?

The short answer here is yes, it is always necessary and better to get permission to use any copyrighted material before you do so. If the content is copyrighted by another person, it is illegal for you to use it without their permission. And, doing so could result in legal action against you. Most often, it is not hard to obtain such permissions, but missing this step can be costly.

So, how do you get such permissions? There are often two ways to do so. You can ask the artist themselves for it. An email or written letter is best here and you’ll need a signed document saying you can use it. The second option is to pay a licensing fee for the music. You can do this rather easily online and it does not necessarily cost a lot of money to do so.

Will Anyone Really Find Out?

Many times, videos placed online are thought to be hidden. After all, the internet is so big that it is not possible that the musician holding the copyright will actually find your video, right? That’s not the case. In fact, YouTube, a popular location for posting these types of videos, is notorious for removing content like this. You’ll have to prove that you have the right to use this type of content. Simply, they will find out and the risk is very high.

What Should You Do?

Here are a few things to keep in mind as you consider your options in creating and implementing music into your online videos:

  • If you do not have permission to use music from the copyright holder and you do so, they can legally come after you for royalties. That is they can take a part of the profit from your video.
  • You shouldn’t avoid using music because of these types of rules. The key here is to simply learn how to use music in the proper manner. It is far too valuable for most videos to leave it out.
  • Are you thinking about live streaming and using music in the background? Here is a big thing you need to know – live streaming music does not work any differently than if you were to use music in a produced piece. That is, there are still protections in place safeguarding the owner.

Perhaps the best way to make this process simpler is to create videos that allow you to use copyrighted material through licensing. Using a video production company to manage the process for you can also be a benefit here. The goal is not to stop using music – that actually could hurt the outcome of your next video. Rather, it is simply to follow key rules that can protect your business.


Posted in: Video Production Tips

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