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How do you get the most out of your video marketing efforts to make the ROI worthwhile? There are various strategies to doing so, but a few key tips can make all of the difference for most videos created today. To get the most bang for your investment, consider these ways to maximize ROI on video marketing.

Define Why You Are Creating Videos

Video marketing has gotten a lot of attention over the last few years because of how profoundly beneficial it can be. However, to make it profitable, you need to know why you are doing it. What do you hope to gain? For example, do you want to target customers or investors with your videos? What do you want this video specifically to do for your business? Defining the why in your video is important because otherwise, you don’t know how well it is producing the ROI you desire.

Develop a Full Strategy

Next, to boost your marketing ROI, you need to have a comprehensive strategy. This goes beyond just creating a video and posting it. It should include videos created with a specific goal, and that are a component of your overall marketing plan. If you are lacking in creative strategy here, you’re going to miss key opportunities to market your video. If there’s no way for your customers to interact with your product after watching a video, that’s going to cut into its success.

Put the Time Into It

It is also important for businesses to develop videos in a professional manner. While going “live” is a less personal format, most of the training videos, corporate videos, and other forms need to be done properly. That means ensuring they create the right visuals, lighting, and sound. It also means placing them on the right platforms to gain the best possible outcome for your marketing campaign. If you fail to meet the goal here, you may be missing key opportunities for ROI.

Overall, you need the right message delivered to the right group at the right time. You also need to have a method in place to measure your ROI. Video marketing can be very effective and highly profitable with a good ROI if you put the time into creating a quality product.


Posted in: Online Videos

Should your next video include stock footage? It is not always thought of as the ideal thing to do, but stock footage really does have its place in brand videos and can offer a variety of benefits. Stock footage is a valuable resource that can increase not only the quality of your video but also the diversity of it.

Stock Footage Can Reduce Costs

There are some situations where a basic video with simplistic messaging may be very cost-effective to create from scratch. However, the more complex the footage needs to be, the more costly it can get. When you need to display multiple uses and purposes of your product or service – or more in-depth information in each area – that becomes more costly to film. Custom films like this can become time-consuming as well. Imagine having to go to numerous locations to film onsite. That adds up when you factor in equipment and crew.

This is when stock footage comes into play. You can use high-quality stock footage to create interesting elements in your videos. The good news is this can offer several other benefits. For example, there are new libraries of stock footage available all of the time. It is not likely that you’ll pick the same images someone else has, and that means you still get the branding qualities to your videos. More so, with so many new libraries available, there are lower costs associated with stock images all of the time.

Limited Access Solutions

Another key benefit of using stock footage is that it allows you to get industry-specific footage even if the access to shooting these images is not available. For example, if you need an image of a situation where you know you are not going to get permission, stock footage is likely to offer the solution you need. In this way, stock footage can provide you with more access to shots that you could not get any other way.

Stock footage may seem like something you had not considered before. However, it can prove to be very valuable to you in a variety of ways. You can incorporate it into your branding videos and even corporate videos with ease. How can this enhance the videos you are creating?


Posted in: All Posts

Are you looking for new ways to meet your customers’ needs? Perhaps you want a promotional offer that is really going to turn heads and provide something new to drive traffic. The media can prove to be one of the most effective resources for interesting and diverse promotional campaigns. Take a look at a few key examples and try to apply these to your business.

Use Viral Social Media Trends

One of the most effective ways for you to have success like the media does is to use viral social media trends – stories, conversations, and ideas that are taking off on social media. You can use these to create new and interesting content. It doesn’t have to be something too political or newsworthy. If you see a meme about an 80s TV show, use that as an idea for a new campaign. What’s going on in the world of social media that you can utilize?

Start the Conversation with Your Customers

Before you launch your next campaign, product, or service, get in and do some customer engagement first. For example, you can identify one of your video’s most interesting components. Highlight it, talk about it, make it relatable to the audience who has yet to see the full length of your video. Talk about what you did to make that component of your video stand out.

Go Behind the Scenes

To make the media personable, it is very common for industry experts to make it real. For example, you can see a news team behind the scenes talking with each other about day-to-day life or learn about an ongoing joke in the office. You may have some running gags taking place during the production work that gives you some content here. Or, you can just pull back the curtain to give customers a look at what’s happening behind the scenes.

Share Your Feedback

The media is all about sharing as much as they can about any topic they are discussing. Whether you are launching a video or using an older one, you can really get more leverage and mileage out of it if you keep the conversation going.

For example, you may want to share the good and bad feedback you’ve received about the video. You can share insights into the thoughts you have on why some of the feedback hasn’t been good or why that critical acclaim is so valuable to you. In other words, you want to share content that helps to showcase what other people are saying about your film or promotional content.

When you want to market like a media company, you need to talk – a lot – about your video. That means connecting with a lot of people, sharing on social media, and engaging with customers in many ways. When you do this, you draw more and more attention to your video and promotion.


Posted in: Online Video Ads

Are you finding that your corporate videos are not getting a lot of attention? Perhaps people are watching just a few minutes and then giving up. It’s easy for this to happen if you don’t incorporate a consistent level of interesting new things or unique formats. To keep people busy, it is always important to do something unique. Here are a few ways to make your business videos pop.

Use Animation to Explain Your Topic

Corporate videos can be fun and a bit more lighthearted – these get more attention from viewers. Explainer animation is one way to do this. In short, you take the topic of your video, write out a script, and have an animating team create it for you. With bright colors, a fun character, and plenty of details to make someone smile, these concepts always do well.

Branded Videos Create Pride

Another way to build your corporate video interest is to include branded content. That is, you want to ensure your company is viewed in a positive, motivating, and clear manner. These videos should be short and keep your corporate brand as the focal point. Be sure to convey a specific, clear message – not too much detail is necessary. And, be sure to place a strong call to action at the end of them. You should be proud of what this video shows of your company.

Detail a Case Study

Often, concepts are hard to take in when they are nothing but words and marketing. Instead, bring an example to life. Use a case study of what you have accomplished. Show a customer’s journey and how you changed their outcome. The goal here is to ensure that your message is clear – this is what can happen when people buy your product or service. Case studies tend to ring true for most people. They connect with them more fully.

Go with an Educational Tone

Another route to take is with an educational or more formal tone. Do not get boring here with technical breakdowns and too many details. Instead, focus on educating people about the reason behind your company. Why do you do what you do? What benefit does your product or service offer the world around you? This is a fantastic way to demonstrate information that your viewers need to know, but to do it without the sales tone that commonly is associated with marketing.

When you take these steps – and use a video production company to help – you will have fantastic videos that turn heads. You want these videos to be interesting so people watch them.


Posted in: Camera and Editing Services

When it comes to building your business, marketing will always be a big part of the process. A component of that should be video production. This is quickly becoming a requirement when trying to reach your corporate goals.

These tips can provide you with a good starting point for building your corporate video success.

#1: Zero in on a Clear Message

It’s easy to have a problem with trying to put too much into a single video. Instead, be sure you have a well-defined message, and you stick with it throughout the video. Determine who your target is, what they need to hear, and how to convey your message to them.

#2: Produce Videos Consistently

Videos are like a good conversation. Having one with your target consumers on a routine basis helps them to connect with you and learn about your brand. Aim to set up numerous opportunities to share videos with your corporate clients.

#3: Write and Be Clear on the Script

While it can seem like a simple process, especially if you already know what you are going to say, it’s always important to have a well-defined script to your video. Be sure you speak to your video production company to learn more about your script’s goals and work to keep things short and sweet.

#4: Work to Ensure Your Video Is on Target for Your Brand

When you finalize that script, you also want to make sure the message, details, and even the overall language used is representative of your business. Is your brand image coming through? Does your company’s mission statement get lost in the mix? It’s a good idea to tweak your video until it showcases your business’s brand.

#5: Be Sure Your Video Crew Is on Board with Your Goals

It is always important to have a solid conversation with your crew about what the deliverables are. This includes the quality of the video, the length you desire, the overall theme you wish to use, and the budget. When you give them more creative liberty, be sure you finalize the final product before it starts to film.

#6: Create Corporate Videos that Incorporate Diversity

It is always important to have some level of diversity in your videos. You want to ensure you are targeting all of your customer base and creating the right message for your viewers. Are you not including some of your most likely buyers?

#7: Don’t Overlook the Details

If you are working with a video production company, learn about the options they can offer to you. While you do not need to get into all of the tech details, you do want to understand why they are using a certain type of lighting or style.

#8: Work on Good Relationships

Your video team is going to help get your brand in front of a lot of people. Be sure you keep an open dialogue with them. Share information and thoughts openly.

Working to create corporate videos can be a lot of fun, and they can offer a solid ROI when you develop them properly.


Posted in: Video Production Company

Corporate videos are everywhere, from television commercials to social media news feeds. With their unique ability to humanize a business and provide valuable information in a digestible format, not to mention the ease with which they can be shared, it’s not hard to see why videos have become so popular among marketing teams.

On the surface, creating a video may seem like an easy undertaking, but don’t be deceived; it’s far more complicated than it looks. Here are three reasons that you shouldn’t waste your time on internal video production.

There’s No Substitute for an Expert’s Eye

If you’re like most people, you can spot a commercial shot by a local business from a mile away. The sound quality is lacking, the lighting is all wrong, and the whole thing just seems “off.” What kind of impression of their business does that leave you with? Does their amateur effort inspire feelings of trust? Are you motivated to find out more about them?

Now think about a marketing video put out by a large corporation. There’s no comparison, is there? So what’s the difference?

The difference, of course, is that one commercial is shot by an expert video production team who knows how to use equipment, lighting, and editing software to get polished results, and the other was shot by someone’s camcorder-wielding nephew.

When it comes to crafting a video that will establish your business as an industry expert, there’s just no substitute for an expert’s eye.

Good Equipment is Expensive

Sure, smartphone technology has come far. The camera on today’s smartphone is far superior to the camcorder of even five years ago. However, your smartphone’s camera is still limited by a fixed lens and built-in microphones. In other words, they’re fantastic for capturing your son’s piano recital, but they’re not going to produce a corporate video that you’ll be proud to share. Your computer’s editing software can help iron out some of the rough spots of your video, but you need a solid grasp on the finer points of video editing to make the most of the tools available. Once again, there’s no substitute for the knowledge and experience of an expert.

To achieve today’s standard of audio and visual quality, you’ll need to invest in thousands of dollars of professional equipment. And because video technology is constantly improving, that won’t be a one-time investment.

You’ll Save Time and Money by Turning to Experts

It may sound counter-intuitive, but when you take into account the expense of a hiring an in-house videographer and investing in all of that pricey equipment, not to mention the countless hours of shooting and editing your video, it’s unlikely that you’ve saved even a penny by attempting to produce the video yourself. You certainly won’t achieve the quality level that you’d receive from a video produced by an expert. By hiring a professional video team, you can ensure that your resources aren’t being wasted.

Video marketing is becoming increasingly popular, giving businesses an opportunity to make a memorable first impression. Whether you’re creating an explainer video, a promotional video, or a testimonial, make sure that first impression is a great one by hiring a professional video team.


Posted in: Video Production Company, Working with a Video Production Company