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In recent years, technology and digital marketing has changed drastically the way we use our smartphones. New software and new machines have appeared, and we are referring in particular to augmented reality and virtual reality. When we’re talking about the business aspect of integrating AR into your smartphone application; you can discover plenty of opportunities to level up your business. First, let’s take a peek about the differences between the two technologies: 

Virtual reality ( VR) usually refers to digital technologies that use software to produce realistic images, sounds and other stimuli that mimic a real world (or construct an imagined setting) and simulate the actual appearance of a user in this world by encouraging the user to communicate with this space and any objects represented in it using modified display screens or projectors. 

Augmented Reality (AR), is a technology designed to enhance people’s understanding of the natural world through a computer system. This virtual information will then be inserted back into the physical world to complement computer-generated visual objects, images, or device prompts into real-life environments; the effect is an augmented reality.

As you can see, AR is usually an easier solution for any customers, since they don’t need any more material than their phones and an app to have access to augmented reality. The mobile AR provides various possibilities that will drive any company to the height of success. A visually appealing app is enough to attract consumers with your product in such a manner that it creates massive sales for your business.

AR provides a simple way to identify objects, helping users to get the most out of a business inquiry. It could be very useful if you were to develop a solid business model by leveraging the potential of AR-based applications in various sectors such as healthcare, education and information technology.

AR may be used to decorate an interior 

For all those who are still confused about using AR to produce sufficient business income; the best alternative may be the application for interior decoration. There is a strong demand for an application that can help imagine the looks of specific furniture or the perfect way to put the furniture in a household.

AR in Education 

It helps to make the objects that are very difficult to picture, and can be further converted into 3-dimensional models for improved learning. For those who are still expecting a new approach to memorise abstract concepts that is the perfect way to improve comprehension.

AR for the retail industry 

Digital dressing rooms or interactive specs check applications are perfect examples of the most effective forms of the company application to incorporate augmented reality. Besides that, the platform could also be used for ads, which again is a perfect way to advertise the business.


Posted in: Online Videos

Video thumbnails are small still images that give viewers a preview of your video’s content. Think of it as a poster of coming attractions that gives viewers an idea of what to expect.

Video platforms generate thumbnails automatically, but they are much more effective when they are customized. Viewers will click on images that catch their attention, but they will ignore bland thumbnails.

Let’s look at some of the best ways to inspire viewers to click on your videos with attention-grabbing thumbnails.

Emphasize faces and emotions

If your video features people, the thumbnail should use their facial expressions to give viewers a preview of the video’s emotional content. If your video has comedic content, use a frame of someone laughing or with a big smile on their face. To make sure you have these frames, take pictures while shooting your video.

Use bright and contrasting colours

Viewers will avoid dark images but gravitate towards thumbnails with bright and contrasting colours. Even if your video has neither, you can image editing tools to adjust the background colours and give all your thumbnails a consistent palette.

You should also use high resolution for your thumbnails, so they are visible for viewers who watch them on a large monitor or a TV screen.

Avoid clutter

Your video thumbnail images should be easy to understand, clear, and simple. Place your content following photography’s rule of thirds, which imagines the photos are divided into nine equal parts using two vertical and two horizontal lines. The most important elements should be placed along the gridlines or at the intersections where the lines meet.

The main subject should be off-centre, and you should be able to see their faces or the fine details of an object if you are using a photo of a product. If you add text to the thumbnail, make sure it is concise and with a font that is easy to read.

Animate your thumbnails

If you have browsed YouTube recently you may have noticed that when your cursor is above one of the many videos in the main menu you will get a short preview of the video’s content. These animated GIFs (Graphics Interchange Format) help you stand out from the other videos if your content is original and shows some action.

Be honest about your content

Don’t you hate it when you click on image of Nicolas Cage going crazy but instead you get Nicolas Cage in The Weather Man? Thumbnails should be an honest preview of a video’s content and not trick viewers into only watching the first few seconds of your video. You can highlight an eye-catching moment from your video, but don’t manipulate your content to draw in viewers otherwise you will lose them.  


Posted in: All Posts

More companies than ever need to find ways to engage their employees in meaningful ways – in remote settings. Training videos can help you to do this if you can find a way to execute the process with some level of flare or interest. Even if the material is boring and mundane, the right approach can make all of the difference in the results you see. How can you dress up training videos to make them interesting?

Consider Animation

Moving to 2D and 3D illustrations can provide you with one of the best ways to add interest. People respond to animation in a much more effective manner. You can do this with virtually any type of topic as well. Implementing more graphics and color can help to make this type of animation truly a standout. It helps to catch a person’s eye and encourages them to pay closer attention.

Provide Detailed Breakdowns

Detailed views can help to provide more information. Using special effects and professional filming, it is possible to create videos that are more effective. Detail shots can help to give your employees a more in-depth understanding of even more complex topics and tasks. This can help them to explore the inner workings of how something works. This particular method can also help with training videos when you need employees to demonstrate how something works to a customer. By providing this type of hands-on and engaging format, they gain more insight.

Use a Cartoon Character

It may seem somewhat childish to do this, but that doesn’t have to be the case. In fact, a professional character in animated form can provide a very approaching and less worrisome way of interacting. Characters like this can have human-like expressions, which can help to create a unique connection with video watchers. This is an effective manner for providing information that may not be exciting but is very important for your viewer to understand.

Interactive Components

Another valuable way to add more interest into training videos is to make them interactive. There are various ways to do this. You can incorporate a simple game-like format that someone has to play along with to move through the video. You can also use interactive quizzes that not only keep them interested but force the viewer to listen and learn as they go. Surveys and polls during videos are another good way to keep people engaged.

Training videos can sometimes seem very boring, but they often contain valuable information you need your readers to pick up on and use. Implementing a few strategies for doing this in an entertaining and engaging manner makes all the difference.


Posted in: Online Video Ads

Should your next video include stock footage? It is not always thought of as the ideal thing to do, but stock footage really does have its place in brand videos and can offer a variety of benefits. Stock footage is a valuable resource that can increase not only the quality of your video but also the diversity of it.

Stock Footage Can Reduce Costs

There are some situations where a basic video with simplistic messaging may be very cost-effective to create from scratch. However, the more complex the footage needs to be, the more costly it can get. When you need to display multiple uses and purposes of your product or service – or more in-depth information in each area – that becomes more costly to film. Custom films like this can become time-consuming as well. Imagine having to go to numerous locations to film onsite. That adds up when you factor in equipment and crew.

This is when stock footage comes into play. You can use high-quality stock footage to create interesting elements in your videos. The good news is this can offer several other benefits. For example, there are new libraries of stock footage available all of the time. It is not likely that you’ll pick the same images someone else has, and that means you still get the branding qualities to your videos. More so, with so many new libraries available, there are lower costs associated with stock images all of the time.

Limited Access Solutions

Another key benefit of using stock footage is that it allows you to get industry-specific footage even if the access to shooting these images is not available. For example, if you need an image of a situation where you know you are not going to get permission, stock footage is likely to offer the solution you need. In this way, stock footage can provide you with more access to shots that you could not get any other way.

Stock footage may seem like something you had not considered before. However, it can prove to be very valuable to you in a variety of ways. You can incorporate it into your branding videos and even corporate videos with ease. How can this enhance the videos you are creating?


Posted in: All Posts

Are you looking for new ways to meet your customers’ needs? Perhaps you want a promotional offer that is really going to turn heads and provide something new to drive traffic. The media can prove to be one of the most effective resources for interesting and diverse promotional campaigns. Take a look at a few key examples and try to apply these to your business.

Use Viral Social Media Trends

One of the most effective ways for you to have success like the media does is to use viral social media trends – stories, conversations, and ideas that are taking off on social media. You can use these to create new and interesting content. It doesn’t have to be something too political or newsworthy. If you see a meme about an 80s TV show, use that as an idea for a new campaign. What’s going on in the world of social media that you can utilize?

Start the Conversation with Your Customers

Before you launch your next campaign, product, or service, get in and do some customer engagement first. For example, you can identify one of your video’s most interesting components. Highlight it, talk about it, make it relatable to the audience who has yet to see the full length of your video. Talk about what you did to make that component of your video stand out.

Go Behind the Scenes

To make the media personable, it is very common for industry experts to make it real. For example, you can see a news team behind the scenes talking with each other about day-to-day life or learn about an ongoing joke in the office. You may have some running gags taking place during the production work that gives you some content here. Or, you can just pull back the curtain to give customers a look at what’s happening behind the scenes.

Share Your Feedback

The media is all about sharing as much as they can about any topic they are discussing. Whether you are launching a video or using an older one, you can really get more leverage and mileage out of it if you keep the conversation going.

For example, you may want to share the good and bad feedback you’ve received about the video. You can share insights into the thoughts you have on why some of the feedback hasn’t been good or why that critical acclaim is so valuable to you. In other words, you want to share content that helps to showcase what other people are saying about your film or promotional content.

When you want to market like a media company, you need to talk – a lot – about your video. That means connecting with a lot of people, sharing on social media, and engaging with customers in many ways. When you do this, you draw more and more attention to your video and promotion.


Posted in: Online Video Ads

Holiday videos can provide some outstanding benefits to your company. They create personality and character. They can also help with branding your business and encouraging your customers to engage with you. If you’re wondering how you can create a few videos with a holiday theme that will get attention, consider a few specific ideals like these:

#1: Emotional Gestures

One type of holiday video that can work well for most businesses is one that depicts some type of emotional grand gesture. That is, it needs to pull on the heartstrings while also selling a product or service. You want it to tell a short story, but you also want to ensure the video offers some type of sentimental or meaningful memory or thought. For a good example, check out Reindeer Games from Microsoft.

#2: Personalized Holiday Videos

Another route to take is to incorporate some type of personalized holiday message. In some way, you want the video to be true to your company and offer something that is going to pull the viewer in. Incorporate the consumer’s name into the video. This works well for email newsletters that you are sending out during the holiday.

#3: Do Something Memorable and Cute

Finding a way to have some fun during the holidays is also important. You may just want to give your customers something simple and yet fun to remember you by this holiday. Here’s one key example. Software company Hootsuite, creates a simple video that is 40 minutes long. The only thing in the video is a crackling fireplace and a sleepy owl. That’s it. But it’s memorable.

#4: Get Your Staff Involved

There are times when you want to create a connection between your staff and your customer base. This is one of them. It can be easy to do. For example, you can create a short video of your favorite employees signing Christmas carols. Or, take that and place their images on the heads of elves dancing around. It’s a bit of animation that is going to get people to smile.

#5: Make It a Heartwarming Video Instead

While you can get all of the gimmicks you want out there, one surefire way to bring a smile on people’s faces is simply to offer a short, heartwarming video. A “happy holidays from us” type of video does not even need to include people. It can include a fun puppy or a winter scene. Your goal here is to just offer a direct message with a bit of branding on it that touches the hearts of those who watch it.

Holiday videos offer a lot of interest and many are opened more often than what you would expect from a traditional email campaign. They work well on social media, too. What is most important in this video is making it memorable and meaningful to your brand.


Posted in: Online Videos

You may think of video as something to invest in for your customers or even to showcase your company to brand partners, investors, and the media in general. Yet, there’s a strong place for using video internally within your company. It can be one of the most powerful tools for you to use for communication for a wide range of topics and goals. All you have to do is to know how to make it work.

Video Can Help Keep Employees Engaged

There are dozens of ways you can use video within your company. You can send messages to people individually or create productions that are used for training. In all cases, video is engaging, interesting, and far more interactive than sitting in another meeting. When you use video as a component of your business’s employee engagement, you’ll see significant improvement in their involvement.

Video Conveys Information Easily

Video is also very easy for you to use. Let’s say you have an end-of-the-day note you want to send everyone and you want to be sure everyone gets it. You can do a live video to connect with everyone at one time even at the last minute. Or, you can use any type of device to use playback videos to educate your team or to provide them with the information they need. Most people know how to use video, and it is always in hand with their phones.

Video Lets Your Employees Share Information, Too

Video can also help your employees share information back to you. They can reply to your video with their own, depending on the format. This allows you to gain more insight into what their thoughts and feelings are, well beyond what a formal email would convey.

It’s an Efficient Way to Communicate Across Large Groups

Whether you are creating training segments or quarterly upgrades, video is a good way to communicate lots of information efficiently. It is an easy tool to use to communicate across your entire team with a clear message without having to worry about taking people out of the office for meetings or seminars.

Internal Video Helps Build Brand Awareness

It’s important to have a few videos that you use as components of your brand awareness. Videos can communicate brand information and features at a much higher rate than you could expect from traditional documents or an employee guidebook. In short, it helps information be captured at a higher level than you may expect otherwise.

Video works in many ways. You can even use it as a way to gauge just how interested your employees are – where did they stop watching? Did they make it to the end? Incorporate internal videos as a way to build your company.


Posted in: Video Production

Do you need to create more interesting sales videos? Perhaps you are not getting the results you want and need? These 15 tips can help you to get some new creative videos in the works for your company.

#1: Use Filters

It’s a fun thing the kids are doing. It’s also something that can be perfect for you to create an interesting look across your social media videos.

#2: Get Personal with Videos

Use your customer’s name in them. Doing this could help to boost the number of views your video gets by as much as three times. Say hello in your videos to key customers.

#3: Incorporate Music

It may not be as hard as you think to have some fun with this. Add some music to get people talking.

#4: Use a Fun Prop

Think outside of the box here. Even a plush animal can work well. The goal is to get people paying attention.

#5: Use a Pro

You can also use a camera person to help you with your videos so they can zoom in and out. Or, let a professional handle the video creation for you.

#6: Shock Them with a Performance

You may find that dragging out your theater experience could be just what you need to do to get people talking.

#7: Narrate Your Video

Instead of letting someone else do it, do it yourself. This is a fantastic way to get people to commit to your video.

#8: Use Lighting – Right

Lighting is a big turn off when you are not using it properly. Yet it does not have to be a hard aspect to master.

#9: Incorporate Humor

Every sales video can benefit from getting the audience to chuckle. Do something to make them laugh, even if just a little.

#10: Be Personable

Let your sales attitude come to life with a bit of personality. It’s always a good idea to let people see the real you!

#11: Use a Parody

If there’s a theme you love, use it here. You can copy off of movies or other companies, too.

#12: Smile in Your Videos

Sounds simple, right? Yet, it is a common problem!

#13: Incorporate Your Brand

Your brand is a big deal and something that needs to be a part of every video you do.

#14: Be Authentic

There’s no need for the gimmicks. Be real with your customers.

#15: Do an Interview

Interview a customer or anyone else who may seem interesting to you! Your customers will love it.

It’s easy to be creative in your videos. What options are right for you?


Posted in: Audience

Are you finding that your corporate videos are not getting a lot of attention? Perhaps people are watching just a few minutes and then giving up. It’s easy for this to happen if you don’t incorporate a consistent level of interesting new things or unique formats. To keep people busy, it is always important to do something unique. Here are a few ways to make your business videos pop.

Use Animation to Explain Your Topic

Corporate videos can be fun and a bit more lighthearted – these get more attention from viewers. Explainer animation is one way to do this. In short, you take the topic of your video, write out a script, and have an animating team create it for you. With bright colors, a fun character, and plenty of details to make someone smile, these concepts always do well.

Branded Videos Create Pride

Another way to build your corporate video interest is to include branded content. That is, you want to ensure your company is viewed in a positive, motivating, and clear manner. These videos should be short and keep your corporate brand as the focal point. Be sure to convey a specific, clear message – not too much detail is necessary. And, be sure to place a strong call to action at the end of them. You should be proud of what this video shows of your company.

Detail a Case Study

Often, concepts are hard to take in when they are nothing but words and marketing. Instead, bring an example to life. Use a case study of what you have accomplished. Show a customer’s journey and how you changed their outcome. The goal here is to ensure that your message is clear – this is what can happen when people buy your product or service. Case studies tend to ring true for most people. They connect with them more fully.

Go with an Educational Tone

Another route to take is with an educational or more formal tone. Do not get boring here with technical breakdowns and too many details. Instead, focus on educating people about the reason behind your company. Why do you do what you do? What benefit does your product or service offer the world around you? This is a fantastic way to demonstrate information that your viewers need to know, but to do it without the sales tone that commonly is associated with marketing.

When you take these steps – and use a video production company to help – you will have fantastic videos that turn heads. You want these videos to be interesting so people watch them.


Posted in: Camera and Editing Services

When it comes to building your business, marketing will always be a big part of the process. A component of that should be video production. This is quickly becoming a requirement when trying to reach your corporate goals.

These tips can provide you with a good starting point for building your corporate video success.

#1: Zero in on a Clear Message

It’s easy to have a problem with trying to put too much into a single video. Instead, be sure you have a well-defined message, and you stick with it throughout the video. Determine who your target is, what they need to hear, and how to convey your message to them.

#2: Produce Videos Consistently

Videos are like a good conversation. Having one with your target consumers on a routine basis helps them to connect with you and learn about your brand. Aim to set up numerous opportunities to share videos with your corporate clients.

#3: Write and Be Clear on the Script

While it can seem like a simple process, especially if you already know what you are going to say, it’s always important to have a well-defined script to your video. Be sure you speak to your video production company to learn more about your script’s goals and work to keep things short and sweet.

#4: Work to Ensure Your Video Is on Target for Your Brand

When you finalize that script, you also want to make sure the message, details, and even the overall language used is representative of your business. Is your brand image coming through? Does your company’s mission statement get lost in the mix? It’s a good idea to tweak your video until it showcases your business’s brand.

#5: Be Sure Your Video Crew Is on Board with Your Goals

It is always important to have a solid conversation with your crew about what the deliverables are. This includes the quality of the video, the length you desire, the overall theme you wish to use, and the budget. When you give them more creative liberty, be sure you finalize the final product before it starts to film.

#6: Create Corporate Videos that Incorporate Diversity

It is always important to have some level of diversity in your videos. You want to ensure you are targeting all of your customer base and creating the right message for your viewers. Are you not including some of your most likely buyers?

#7: Don’t Overlook the Details

If you are working with a video production company, learn about the options they can offer to you. While you do not need to get into all of the tech details, you do want to understand why they are using a certain type of lighting or style.

#8: Work on Good Relationships

Your video team is going to help get your brand in front of a lot of people. Be sure you keep an open dialogue with them. Share information and thoughts openly.

Working to create corporate videos can be a lot of fun, and they can offer a solid ROI when you develop them properly.


Posted in: Video Production Company

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