Video thumbnails are small still images that give viewers a preview of your video’s content. Think of it as a poster of coming attractions that gives viewers an idea of what to expect.

Video platforms generate thumbnails automatically, but they are much more effective when they are customized. Viewers will click on images that catch their attention, but they will ignore bland thumbnails.

Let’s look at some of the best ways to inspire viewers to click on your videos with attention-grabbing thumbnails.

Emphasize faces and emotions

If your video features people, the thumbnail should use their facial expressions to give viewers a preview of the video’s emotional content. If your video has comedic content, use a frame of someone laughing or with a big smile on their face. To make sure you have these frames, take pictures while shooting your video.

Use bright and contrasting colours

Viewers will avoid dark images but gravitate towards thumbnails with bright and contrasting colours. Even if your video has neither, you can image editing tools to adjust the background colours and give all your thumbnails a consistent palette.

You should also use high resolution for your thumbnails, so they are visible for viewers who watch them on a large monitor or a TV screen.

Avoid clutter

Your video thumbnail images should be easy to understand, clear, and simple. Place your content following photography’s rule of thirds, which imagines the photos are divided into nine equal parts using two vertical and two horizontal lines. The most important elements should be placed along the gridlines or at the intersections where the lines meet.

The main subject should be off-centre, and you should be able to see their faces or the fine details of an object if you are using a photo of a product. If you add text to the thumbnail, make sure it is concise and with a font that is easy to read.

Animate your thumbnails

If you have browsed YouTube recently you may have noticed that when your cursor is above one of the many videos in the main menu you will get a short preview of the video’s content. These animated GIFs (Graphics Interchange Format) help you stand out from the other videos if your content is original and shows some action.

Be honest about your content

Don’t you hate it when you click on image of Nicolas Cage going crazy but instead you get Nicolas Cage in The Weather Man? Thumbnails should be an honest preview of a video’s content and not trick viewers into only watching the first few seconds of your video. You can highlight an eye-catching moment from your video, but don’t manipulate your content to draw in viewers otherwise you will lose them.  

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Are you looking for new ways to meet your customers’ needs? Perhaps you want a promotional offer that is really going to turn heads and provide something new to drive traffic. The media can prove to be one of the most effective resources for interesting and diverse promotional campaigns. Take a look at a few key examples and try to apply these to your business.

Use Viral Social Media Trends

One of the most effective ways for you to have success like the media does is to use viral social media trends – stories, conversations, and ideas that are taking off on social media. You can use these to create new and interesting content. It doesn’t have to be something too political or newsworthy. If you see a meme about an 80s TV show, use that as an idea for a new campaign. What’s going on in the world of social media that you can utilize?

Start the Conversation with Your Customers

Before you launch your next campaign, product, or service, get in and do some customer engagement first. For example, you can identify one of your video’s most interesting components. Highlight it, talk about it, make it relatable to the audience who has yet to see the full length of your video. Talk about what you did to make that component of your video stand out.

Go Behind the Scenes

To make the media personable, it is very common for industry experts to make it real. For example, you can see a news team behind the scenes talking with each other about day-to-day life or learn about an ongoing joke in the office. You may have some running gags taking place during the production work that gives you some content here. Or, you can just pull back the curtain to give customers a look at what’s happening behind the scenes.

Share Your Feedback

The media is all about sharing as much as they can about any topic they are discussing. Whether you are launching a video or using an older one, you can really get more leverage and mileage out of it if you keep the conversation going.

For example, you may want to share the good and bad feedback you’ve received about the video. You can share insights into the thoughts you have on why some of the feedback hasn’t been good or why that critical acclaim is so valuable to you. In other words, you want to share content that helps to showcase what other people are saying about your film or promotional content.

When you want to market like a media company, you need to talk – a lot – about your video. That means connecting with a lot of people, sharing on social media, and engaging with customers in many ways. When you do this, you draw more and more attention to your video and promotion.

Posted in: Online Video Ads

If you are already using video for public relations and marketing, you need to revolutionize your approach to embrace internal communications. Today companies are making use of internal video for the same purpose they use in external video to send messages and relate with the target viewers. The difference is the kind of video that is produced. In most instances, external video is used for promotional purposes or concentrates on educating the audience. Internal video as well can be used in a range of other ways also.

Executive messaging

Internal communications plans that keep employees engaged, productive and informed have proven to be a fundamental component of performance enhancement in today’s enterprise. However, studies reveal that some tools for corporate communication such as email and newsletters are on the verge of being edged out.

The video platform creates an easier channel for executives to record video messages that their staff can view and review anytime they wish, or hold live meetings and pronouncements in high definition.

Video is a grand channel for conveying short bits of information and reports, like important activity updates and short news clips. In effect, employees may not watch long videos in their entirety, except if the videos are highly entertaining. A video should be short to uphold the viewers’ interest. If you are delivering a multifaceted message, divide the message into shorter video parts that can be watched in a series, like once a week.

Video and live webcasts have surfaced as compelling alternatives for executive and employee communications in many organizations and studies show that this inclination will continue.

Employee updates

Use of video within the company will aid the employees to absorb important messages and will connect them better than any other method such as newsletters, guides or posters.

It is necessary that everybody understands any updates that are being made and, notably, the reason why. A dialogue-driven video can aid to make a simple breakdown of any changes and updates or new plans. Videos have replaced text documents with just a couple of minute’s films.

When significant changes take place in your organization, a well-presented video can keep all the employees on the same script. For instance, video can be an efficient way of making announcements about company mergers, personnel shifts, rebranding and more.

Video also saves time and funds during staff orientations and technical updates as it permits staff members to learn new company policies at their own time, any place and without help.

Major announcements

Video can be very useful when time effectiveness and commitment are crucial. A short film summarizing a major announcement or annual report within the organization can be a great way to introduce the matter and ensure everyone is updated with recent policies and goals.

Administration video messaging and outlines can do wonders when it comes to employee’s engagement and devotion. If somebody knows you well, they find it easy to converse with you if they forecast a crisis or have a proposal. The idea is people want to be connected with other people, and film is the perfect platform for this.

If there is important information that employees need to know, it is essential that the announcement reaches everyone the same way. This can only be achieved through the use of video announcements.

Posted in: Video Marketing, Video Production Tips, Working with a Video Production Company

Using video within your business will help employees absorb vital messages and will engage your staff better than any other channels including posters, newsletters, posters, memos or guides. Video can also save money and time when it comes to orientations of new staff and technical briefings as it allows your staff to learn anywhere at their own time and independently. It is important to recognize that internal communications video is one of the many compelling tactics that help companies to engage employees. Office-based employees can be able to access videos of internal communications online and on-demand as their schedule allows. Management can track the statistics of viewership and receive timely feedback from the employee through surveys viewer that are uniquely customizable. Alternatively, employees at retail locations, factories, or industrial sites can view the same message on DVD.

Employees’ updates

Every time employees ask for more insight into the inner workings of their organizations and more transparency from their executives. Administrative emails and internal newsletters aren’t cutting it, but there is hope – your employees will most probably watch a video than to read email and documents. So, see your staff as your front line and of much value to the world. Engage them through communication videos and ensure they are informed, up-to-date and involved in your firm’s growth and maturity.

CEO Messages

Short videos can be driven by an interview with the CEO aimed at creating a connection between the rest of the business and the upper management. Occasional videos from the CEO might just offer many advantages over e-mails and newsletters as they help to build openness across the company and feelings of meaningful communication. Often these are personable, friendly and inclusive that contributes to developing a sense of transparency.

Executive messaging

Using video platform makes it easy for managers and communications teams to webcast live meetings. They can capture video messages that can be viewed on demand by your employees and send announcements in high definition to customers across the globe, investors or thousands of employees. Whether you’re recording the CFO’s quarterly financial update or capturing an ad hoc message from a VP using a laptop and a webcam, it turns out that videos communicate more effectively. You may be streaming live an internal company event via webcast; using executive messaging is a cost-effective video tool for engagement in improving the reach and transparency of your corporate communications.

Online video

Video provides an engaging opportunity to share important messages and communicate in a more personal way than usual internal communications.

Video messages can now be sent across an organization within no time to numerous devices. Using video for internal communications saves both money and time by becoming accessible to employees instantly and perfectly integrating with their daily online experience.

Town hall meetings

Recording town hall events, airing executive announcements, speeches, interviews, presentations, and more for on-demand viewing by employees across the world has never been this easy and cost effective. Through the use of internet, it now possible to convene town hall meetings online, conduct interviews and convey vital messages to your workforce. Webcasting provides you with an opportunity to offer all your employees the capability to both participate and watch the activities of a town hall meeting from anywhere in the world. Virtual meetings can be configured to include the functionality of chatting with your employees, conduct surveys, Q & A, and real-time collaboration tools to create a fully interactive experience for all your employees.

Posted in: Online Videos, Video Production, Video Production Tips