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Content creation is all about telling a story, whether it’s a story about your business itself, your mission, or your customers. As the content creator, your job is to tell that story in a way that will capture the attention of your audience and motivate them to take the desired action.

However, in order for that to happen, you must tell your story well. It doesn’t matter how great the story is; if the execution is poor, you’re unlikely to see the results that you want.

Here’s where animated video comes into the picture. This type of video is rich and engaging, and it is generally easier to produce and manage than traditional video content. In other words, animated video gives you all the benefits of traditional video content, but requires fewer resources.

Here are six reasons that your business needs an animated video.

Animated Videos Help You Get Your Name Out

Because animated video typically has a smaller resource requirement than other forms of video marketing, it can be used by nearly any business, no matter how small or young that business is. It levels the playing field, making it possible for small start-ups to get their name out and compete with bigger, more established businesses.

Animated Videos Let You Set the Tone

When you’re working with real people who have their own visions for how a video should look, it can be hard to capture the exact tone that you’re going for. With animated video, that’s not an issue; you have total control over the entire process from start to finish, setting the tone for even the most sensitive topics.

Animated Videos Appeal to Emotions

Animated videos go beyond providing a list of benefits; rather than limiting the content to the what, they explore the why and how. This makes it easy to appeal to your viewers’ emotions and push them towards the desired action.

Animated Videos Bring Problems and Solutions Together

Your customers have a problem, and your business has the solution. By using an animated video to demonstrate how your business has a unique ability to meet customers’ needs, you allow your viewers to plug themselves into the scenario you’ve created. Rather than simply telling them about what you can do for them, you’re actively showing them.

Animated Videos Let You Flaunt Your Creativity

Want to show a camper being chased by a bear without worrying about risking an animal rights activist group landing on your doorstep (or worse, being mauled by a bear)? Or an office building being crushed under a mountain of loose documents? With animated video, you can flaunt your creativity, playing fast and loose with the laws of nature and letting your imagination run wild. You can bring any concept to life, no matter how off-the-wall or complex it might be.

Animated Videos Leave a Lasting Impact

Because animated videos allow you to go to extremes to get your message out, they leave a lasting impression on viewers. Not only does this give your brand voice a microphone in your industry, but it will make you more memorable, giving you a competitive edge.

Through animated videos, you can create a boundary-free world that appeals to your customers’ emotions, allowing them to understand your brand’s message and what you can do for them.


Posted in: All Posts

So you’ve decided to take your marketing to the next level through video. Great choice! Video can drive conversions and boost sales in ways that other mediums can’t.

As you can imagine, the price of having an outstanding, specialized video created for your business varies greatly depending on what type of video you need created, how long it will take to produce, and the level of creativity required. Let’s take a look at each factor to help you begin the process of pricing out the perfect video for your needs.

What type of video is it?

There are a variety of video types that serve different purposes. For example, an animation video might add value to your landing page and encourage visitors to submit their name and email address on your website. Or you’ve chosen video instead of text to clearly communicate your brand, business, or idea. Maybe it’s time to showcase your products and services on TV and you need an attention-grabbing video that will send customers to your door. Each video concept has a different price attached to it.

How long will it take to produce?

The more time required to create the perfect video, the higher the price tends to be. That’s because it requires more manpower, more hours, and more effort. If you need someone to shoot a staff member recording a 30-second explainer video for your website, you can expect to pay less than if you’re shooting a TV commercial. If you require a custom animated video that will be several minutes in length, this may be on the higher end of the price spectrum. Always weigh your budget with your needs when selecting the length of your video.

What level of creativity is required?

This may be your first foray into video, or maybe you’re an experienced veteran. Will you provide a script, in the case of a commercial or marketing video? Or do you need to hire out the creative portion too? Do you have a concept of what you want created but need input from the pros? A video that requires a high level or creativity will generally be more expensive than its more basic counterparts.

There is a lot that goes into video creation that you may be unaware of. There’s the equipment like lighting, microphones, recording equipment, software programs, and a myriad of other tools. There’s also the planning that comes before the video is made, and the post-production editing and perfecting that comes afterward.

Discussing your needs and goals with a professional video production company is the best way to determine what type of budget you’ll need and what type of video will work best for you.


Posted in: Video Production Process, Working with a Video Production Company

People want to see what it is they are buying, or buying into. Whether you are selling a product, a service, an idea, or a cause, you need to allow your clients the chance to visualize what you offer. That can often be more complex than it may at first appear. Sometimes, the more complex the information that you need to communicate, the more you can benefit from 3D animation. Kicker can bring simple drawing and animations to life. And don’t worry, it won’t break the bank.

 

Telling a Global Story Intimately

Sometimes you need to communicate an issue whose effects are widespread. For instance, a marketing agency asked us if we could create a video for its non-profit client that wanted to raise consciousness about International Mine Awareness Day. But they needed the video in 14 days. So, we got to work! Paul wrote the script; Kate edited it; Steven and his team got down to the work of animation. We told the story of the global problem of landmines and the devastating toll that they take, especially on children, for decades after wars end. The best way to bring awareness of the issue to the general public was through animation. We told the real story of a Cambodian boy who lost three limbs, but only at the end do we show his actual image. In that way, the viewers are left with a sense of the triumph of the boy who survived his tragedy to finish school and take an active role in the global campaign. Viewers see the terrifying problem and the will to fix it. Not only did we make the deadline, but we also won a MARCOM Award for it!

 

Simplifying the Complex

Leaping Cowgirl Productions in Calgary brought us a client with a terrific piece of technology – but no way to demonstrate it to their clients online. In this case, the target audience was small. There would be little interest in cutting-edge plunger technology outside of the mining industry. However, inside of that industry, the interest was great. The problem was to explain the capabilities of this new technology to those potential clients in an engaging way. So we took some of their designs and created a very compelling marketing video, using 2D and 3D animation, then blended with typography and a tight storyline. The result was impressive. If you have a great product whose importance and value may be difficult to explain, animation may well be the answer. For systems that cannot be seen, but need to be rendered in the imagination nevertheless, we can do anything.

 

Aesop Would Be Proud

To understand the potential of animation, consider the rise and popularity of animated films over the last two decades. From Toy Story to Avatar, the technology has advanced to touch the human spirit in new ways. Two and a half thousand years ago, Aesop enchanted listeners with stories about animals that seemed to behave like people. Now, we have the skills to animate the faces of those same animals and give them the emotions that we associate with people. But we can animate cars, fish, toys, and beings that exist only in our imaginations.

 

Imagination is where we at Kicker come in. Give us a call to consult with us on how to bring your ideas to life

 

 

 


Posted in: 3D animation, Getting Ideas, Video Production

There are many things to consider when choosing a video production company. The criteria for choosing the right video production outfit may be different for each client. Understand though, that what worked for your competitor may not necessarily work for you. Be mindful of the vision you have for your project and go with the production company that can deliver it. Here at Kicker, our reputation speaks for itself. Kicker is a top of the line video production company, and our 93% client retention rate is nothing to scoff at. Outlined below are some important things to considering when choosing a video production company for a video project.

Camera for the Right Production

Reputation

You want the best team possible to work on your project. Why? Simple: You want an excellent final product. A product that you can be proud of, and that you will be proud to show to potential clients. It is good when you know people who have worked with the company or can view their past works so as to get a general idea of the quality of their output. Kicker has a portfolio online available for your purview. Our list of awards and positive customer feedback can go a long way in deciding if we are right for you.

Creativity

You want a company that is as dynamic as real life. A company that can evolve with trends in the market and capture the interest of different target audiences. A company that can create your idea and not force you to bend to their archaic routine. A company like Kicker. View our portfolio to get an idea of the full extent of our creativity.

Business Sense

You need a video company that not only creates videos, but also have a strong sense of business in order to drive your business, expand your business model or reach new clients, your video company should understand your business needs. The company you entrust should be able to guide you to an end product that will satisfy your business needs. A company like Kicker has a lot of experience with creating videos for companies that want to grow. We understand the business model and how we fit into the big picture. Kicker is run on a successful business model, and as such, can appreciate that you want your business to grow to new heights. That’s the reason why you approached us in the first place!

Cost

Money, the most important commodity for a business, is a key player in getting the video solution you want. Be willing to pay for the value you want in your product. After you did a detailed research of your prospective production team, you should now at least have an idea of the quality of their product and the potential return on investment to be gained from using their services. What they cost should be comparable to the value the video brings. Make each penny count!

There is never a hard and fast way to determine which company to use. Each project is unique and the demographics of your target audience may change or may be unknown to you. The best way to be confident in your decision is to do the groundwork. Choose a company with solid groundwork and who you have confidence in to get the job done.

A video production company with a portfolio like Kicker is the right choice for you. Ask our long list of clients. Don’t just take our word for it.


Posted in: Video Production Company