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Can video enhance your sales efforts? With the right tools and resources, you’ll find video can help to minimize at least some of your workload as a sales professional while also allowing you to reach your ideal customer a bit more effectively. Here are a few key examples.

Use Video to Educate In the Sales Process

Used at the right time, video can help to significantly enhance the sales process. It can work to help educate the buyer on a product or service right when they are making the decision to buy. Remember, people are buying more than just a product – they are buying a living or an attitude. Let your video showcase what your product can do for them.

Video Tells You How Engaged Your Customer Is

Another key way to see a significant improvement in your marketing efforts is to use video as a way to understand where your customer is in the buying process. For example, with video, you can see where they are getting stuck in the process. You can determine just how interested they are by noting how far they go in the process of watching or sharing your videos. This can help you to put more of your attention into the most likely customers to buy from you.

Use Video to Minimize Wasted Time

You know that at some point during the buying process, the customer has to engage with you. Yet, it can seem frustrating when you are working with the wrong people who really never had the intention of buying. One way to reduce some of this frustration is by incorporating video into the sales process. If – and until – the prospective buyer clicks on the video or interacts with the video, you don’t invest any additional sales efforts into that buyer. In short, until the prospect takes some action, you minimize the amount of time you invest in that particular individual.

Video does more than just tell others about your products and services. It also helps you to know where your potential buyer is at any stage of the buying process. This insight allows you to make better sales and marketing decisions for your customers.


Posted in: All Posts, Audience, Online Video Ads, Online Videos, Video Marketing, Video Production Company

The call to action (CTA) of your videos is nothing to overlook. It ultimately takes your viewer from a bystander to taking action in your product or service. The goal of any CTA is to get a person to make a purchase or contact you. But, how you do it matters.

There Are Numerous Types

Define what your goal is before choosing a type of call to action. For example, do you want the customer to buy something right now? Do you want the customer to go to your website? Call you? Once you gather this insight, consider your audience. What have they done to this point in the purchase process? Are they ready for a true “buy it now” call to action?

Examples of Video CTAs

In a video – whether it is an explainer video or a testimonial (or anything else), you have a variety of ways to ask the customer for their information. Sometimes, a simple statement of “call us for more information” is all that is necessary. However, it pays to get creative, too.

  • Offer a free trial. Perhaps your customers can sample what you have to offer.
  • Consider a contest. Introduce it and then use an “Enter to Win” CTA to get their attention.
  • Ask a question fitting to the content of your video. For example, you may want to try to start a conversation. Use a hashtag to track answers. Then, encourage customers to “Join the Conversation.”
  • Fill out a short form – this is a common CTA for videos, but it is important to direct them to where to find the form if it is not on the same page. The key to forming success is to offer a benefit to providing their information – a free trial, free information, free information package, etc.

Most importantly, make it authentic. You want to ensure the customer knows there is some type of value in connecting with you and communicating with you when it comes to sending you their information.


Posted in: Video Production Tips

Few tools have the ability to make a lasting impression on customers in the way that video does. Whether you’re providing a useful step-by-step tutorial to educate your audience, sharing about a recent community outreach that your company participated in, or outlining a new product or service, a video is more engaging and memorable than written text. Like other marketing tools, video marketing can be tailored to meet specific needs at specific times. Here are some things to keep in mind as you create the videos your business needs for every stage of the marketing funnel.

Stage 1: Awareness

In the first stage of the marketing funnel, your objective is to create awareness not only of your brand’s existence but also of its mission, its personality, and the value that it adds to customers’ lives. You can do this through video by pinpointing the issues that your target market is faced with and the solutions that your company provides. In this stage, let common search terms be your guide; this will land you higher up on SERPs while creating content that will be relevant to your target customers. Social media platforms provide an ideal place for sharing videos that build awareness, as the platforms make videos easy to publish and share.

Stage 2: Consideration

In the second stage of the marketing funnel, educating customers is the name of the game. At this point, your target customer has at least some understanding of what your brand is all about. Now, you want to guide them through the decision-making process, showing them how the solutions you provide are an ideal fit for the need that they have. Publish videos that focus on providing information on topics that are important to both you and your target market. Your main objective is to keep them interested and engaged with your content, so make sure your videos short, sweet, and to the point.

Stage 3: Conversion

The third stage of the marketing funnel is where the final decision takes place. You’ve guided your target customer through your brand’s story, their own needs, and the value you provide, and now it’s time for them to make a decision. At this stage, your focus should be on video content that appeals to the emotions. Your customer is thinking beyond the generic, “What does this brand do for others?” to the more personal “What could this brand do for me?” So, who or what sets your brand apart from similar companies with similar offerings? Why is your brand in a unique position to fill a need?

Stage 4: Retention

The final and often overlooked stage of the marketing funnel is retention. Your customers have already jumped on board, and now it’s time to keep them on board. Keep these customers active and engaged by educating them on new products or services you offer, new ways for them to be successful, and how your brand provides value over time.

Video content is a highly effective way to engage customers every step of the way, from their first interaction with your brand through the final retention stage. By integrating video into your marketing strategy, you can improve your customers’ journey through the marketing funnel while improving your bottom line.


Posted in: Video Marketing

Content creation is all about telling a story, whether it’s a story about your business itself, your mission, or your customers. As the content creator, your job is to tell that story in a way that will capture the attention of your audience and motivate them to take the desired action.

However, in order for that to happen, you must tell your story well. It doesn’t matter how great the story is; if the execution is poor, you’re unlikely to see the results that you want.

Here’s where animated video comes into the picture. This type of video is rich and engaging, and it is generally easier to produce and manage than traditional video content. In other words, animated video gives you all the benefits of traditional video content, but requires fewer resources.

Here are six reasons that your business needs an animated video.

Animated Videos Help You Get Your Name Out

Because animated video typically has a smaller resource requirement than other forms of video marketing, it can be used by nearly any business, no matter how small or young that business is. It levels the playing field, making it possible for small start-ups to get their name out and compete with bigger, more established businesses.

Animated Videos Let You Set the Tone

When you’re working with real people who have their own visions for how a video should look, it can be hard to capture the exact tone that you’re going for. With animated video, that’s not an issue; you have total control over the entire process from start to finish, setting the tone for even the most sensitive topics.

Animated Videos Appeal to Emotions

Animated videos go beyond providing a list of benefits; rather than limiting the content to the what, they explore the why and how. This makes it easy to appeal to your viewers’ emotions and push them towards the desired action.

Animated Videos Bring Problems and Solutions Together

Your customers have a problem, and your business has the solution. By using an animated video to demonstrate how your business has a unique ability to meet customers’ needs, you allow your viewers to plug themselves into the scenario you’ve created. Rather than simply telling them about what you can do for them, you’re actively showing them.

Animated Videos Let You Flaunt Your Creativity

Want to show a camper being chased by a bear without worrying about risking an animal rights activist group landing on your doorstep (or worse, being mauled by a bear)? Or an office building being crushed under a mountain of loose documents? With animated video, you can flaunt your creativity, playing fast and loose with the laws of nature and letting your imagination run wild. You can bring any concept to life, no matter how off-the-wall or complex it might be.

Animated Videos Leave a Lasting Impact

Because animated videos allow you to go to extremes to get your message out, they leave a lasting impression on viewers. Not only does this give your brand voice a microphone in your industry, but it will make you more memorable, giving you a competitive edge.

Through animated videos, you can create a boundary-free world that appeals to your customers’ emotions, allowing them to understand your brand’s message and what you can do for them.


Posted in: All Posts

What’s the best way to communicate your product or service with a customer? It could be in slideshows, but today’s average business owner or consumer is too busy to listen to a drawn out speech or presentation, especially if they have to show up for it. Instead, why not consider the advantages of presentation videos? This is perhaps one of the best ways to close a deal with your prospective customer because of the format as well as the flexibility it offers. It also helps you ensure your pitch is stunning every time.

Is Video Better Than Text?

Imagine your customer who has already gathered some information about your company. You could hand over a long PDF file or a PowerPoint presentation as your tool to sell and close that deal. But, will they actually invest the time into it? These customers want and need content – they need to know what you have to offer – but their time is precious. That’s why you need to ensure you have a video that is easy to digest and readily available at any time to reach your audience. A presentation video is an effective, affordable solution for closing any deal.

How to Create a Winning Presentation Video

To have this type of success, you need to pull together a number of individual pieces. That is, you need this to be your award-winning, flawless video sales pitch. Invest the time in getting it exactly right. To do that, focus here:

  • Be sure the video is customized to your customer or a particular audience. You can create the framework of a basic video and then incorporate more customized components to it to ensure it addresses the individual customer’s needs. The key is to ensure it hits home with the customer.
  • Videos designed well give your sales team more time to hit targets and leads while allowing customers to gather information on their own time. For example, instead of dozens of phone calls and trying to get people in to a specific event, video saves you and your customer time.
  • Create a stunning sales pitch. You no longer are limited by a simple format or a few minutes spent sitting across from a prospective customer in his or her office. You can use a variety of locations, various video formats, and incredible visuals to drive home your point.

Presentation videos can provide an excellent step in enhancing your sales pitch. Keep in mind that they must be well designed to ensure you are giving your prospective customers the very best experience.


Posted in: Video Production Tips

Are you using video on your blog? Video production has grown in importance over the last few years. No matter if you have a small blog you are monetizing or one you are running for your large business, video should be a valuable and important component of the process. When can adding video to a blog be useful? As a business owner, it’s important to embrace this technology as it can help to define your blog and your business from the competition.

Should You Invest in a Video for Your Blog?

Creating a video for your blog is an investment in your time and your marketing project. It’s easy enough to take video that’s already out there, use photos, or even just repurpose the same blog content again and again. However, there are outstanding reasons to invest in actual blog videos for your business.

Your Customer Is Looking for It

Though your customer may not be looking for a video from you specifically, they are likely looking for a video on the product or service you offer. A good example of this demand is on YouTube. If you visit the site and do a search for a few keywords that represent your blog’s theme, product or service, you’ll see there’s likely a demand for content like yours could be. In other words, people want information in video form. If you are not providing it, someone else is!

Can Your Topic Be Visual?

If you are still not sure if you should post video to your blog, think about your topic for a moment. Could it be turned into an effective video? For example, your company manufacturers a special tech device. You have pages and pages of content on your blog about the features, specs, and benefits. But, could a video better explain this information to your reader? Better yet, will a video help to convey the value of your product more effectively than what words can? It’s quite commonly the case!

Your Customer Wants Personality

As you read any post on your blog right now, ask yourself. Is there any type of personality coming through from those words? Or, are your readers just getting fact after fact? If you cannot convey enough personality, interest, integrate, or even just plain interesting content, a video can help you to create just that. You’ll find that your reader is better able to embrace your brand, engage with you, or even buy from you after watching a few of your videos.

Of course, there are other benefits to using video on your blog as well. It helps with search engine ranking. It can help your business to share content more readily on social media websites. And, you are more likely to have people share your video than your blog post. For these reasons, most of today’s business owners will benefit from investing in video creation for their blogs. If you have not done so yet, consider the concepts you can transform from just word into visual images.


Posted in: All Posts, Online Videos