Video is one of the best ways to build your brand. Through it, you can demonstrate visually, not just with words, what your brand is all about. This includes providing your viewers with insight into what makes your business unique, what your products are, and what your company stands for. Yet, to do this, you need to develop a video that’s authentic and easy to understand. Here are some ways to do that.

Focus on What the Customer Wants

To sell your product or service, your video must communicate the message your customer needs. That is, customers want to learn specific things about a company before they decide to work with you. It can be easier to give them this than you think. You can use the following components in your video to do that:

  • Incorporate product demonstrations to showcase how a product works – solving the problem the customer has within that video.
  • Build on customer testimonials. There is no better way to convince someone to make a purchase than to show them what others did and received.
  • Provide clear information about what the product or service is. Sometimes names and company brands don’t provide enough of a tool to demonstrate this.

Show Them the People

Today, many consumers are interested in learning what a company can offer to them, but they also want to know more about “who” is in that company. They want to know what your business is and what it offers, yet putting a human face to the brand is also important. Branded films and live videos can help you to do this. Your goal here is to simply let the audience see the personality, character, and just the people behind the brand.

Use Video Content Consistently

Seeing a video about a company one time does not really put that brand into the consumer’s mind for years to come. Rather, it’s important to be consistent. Use video weekly within your social media content. You can also easily use video on a blog, do a live stream on social media, or do a question and answer session on Twitter. The key here is to use it as a constant way to remind your audience of who your company is.

When you do this, you are building up your brand. You are communicating the message of what your company is and what you have to offer to that customer watching it.

Posted in: All Posts

Perdonalized videos

As a business owner, you know your company is unique. It stands out and does something the competition does not. How do your customers know this? Many times, they may know about your products or service, but the lump them together with every other company offering what they think is the same. One way to break away from this is to create personalized video content. This content can be exactly what you need to really give your brand a new look and to get more attention from your would-be customers.

We’re Moving Towards Automation

One of the key reasons we need some type of personalization within our video content is because we are moving so far away from the typical sales model it is necessary. For example, many businesses have spent a great deal on automation of their customer service steps. The customer interacts fewer times than ever before with your sales team or with any employee of your company. While digitizing your business is necessary, you still need a way to create a bond and a relationship with your customer. Personalized video can create that.


You Stand Out

Another key reason to invest in personalization of your video content is that it allows your company to stand out among the competition. For example, each video is a unique experience, not just a sales message or a basic video. It has real characters within it that create a fantastic level of interest. And, as a result, your customers engage with you and with your brand. Personalized content can help you to make the impression you need to on your customers.


Building Relationships

Brands today have to move away from the focus on the sale. Just getting that single sale is not enough to bring in your customer again. Rather, you need to work on creating an experience for the would-be buyer and even beginning to create a relationship with that buyer before you actually sell to them. This is what brings them in and helps your brand to stand out. Personalized video content can help make that possible.

The key focus here needs to be on creating content that represents your brand and company but that also creates some level of engagement or interest for your customer. You want to connect with your audience on a personal level so they recognize your company. When you create this type of bond using content that’s personalized to them, you may see more brand recognition, more shares on social media, and more sales in the long term. What can you do to make your personalized video content stand out?

Posted in: Audience, Making Decisions, Online Videos, Video Production, Video Production Company, Video Production Tips

You’ve probably seen the stats – people are watching over a billion hours of online video per day, etc etc etc. Face it, online video content is ubiquitous. Viewers are able to watch nearly anything on any device, and they are.

Whether you operate an online e-commerce site, or traditional brick and mortar shop, if you are not getting your products and services in front of your customers via video, you can bet your proverbial last dollar that your competitors are doing just that.

Ten Ways Your Company Can Benefit Through The Use Of Video

Level The Advertising Playing Field – Online video marketing is cheaper and can reach just as many potential customers, even more than traditional advertising outlets. Budget constraints no longer limit the advertising reach of the “little guys”.

Video Can Get Your Brand And Message In Front Of Customers, You Didn’t Even Know Were There – Video is a format that is easily shareable between friends and is a huge part of part of social media.

  • More than 500 years’ worth of YouTube videos is watched daily on Facebook.
  • More than 700 YouTube videos are shared on Twitter every minute.

Video Can Hold Your Customers’ Attention While It Entertains, Educates, and Inspires

  • More than 60 percent of consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase.
  • A video is a great storyteller that can keep consumers glued to your site. A well-produced video can also move your customers to laugh, cry, get mad, learn, or take action, all while keeping your products and services front and center.

Video affords an opportunity to interact with and respond to your customers in real time through comments and replies.

Video Has An Eternal Online Shelf Life – This makes its production extremely cost-effective over time. This precisely why you should focus your production efforts on creating evergreen content.

“Buy Now” Is A Click Away With Video – With traditional advertising, although customers might be motivated to make a purchase, additional steps must be taken in order to close the sale. With video marketing, once inspired, the simple act of clicking a button is all it takes to seal the deal.

Video Goes Everywhere, Anytime – As mentioned previously, consumers are consuming massive amounts of video content through mobile devices. Video puts your brand and message in front of your customers everywhere, accessible at a time of their choosing.

Video allows your customers to become your best sales force through sharing and testimonials that jump off the screen.

Video allows you to showcase your products and services more creatively while adding a voice and personality that come through with ordinary text advertising.

Video Is Easily Measurable – With analytics, it is possible to get near-instant feedback as to the effectiveness of ad campaigns.

In the world of business today, video promotion for your company’s brand is as obligatory as paying taxes. Take your business to the next level. Call us today Toll-free at 1-888-294-9393, or contact us online. Get your fast and free video production proposal from Kicker Video, NOW!

Posted in: Video Production Tips

The competition among travel agents has never been thicker. Travel booking websites have seen a boom in popularity among budget travelers who aren’t educated on the benefits of working with a travel agent, and as a result, travel agencies must strive to maintain a competitive edge. Video marketing provides a powerful tool that allows customers to witness the excitement found at the destinations that you offer while also outlining the unique benefits of working with your company. Video sets you apart not just from other companies in your industry but also from the booking websites that pull customers away.

Here are a few reasons why your marketing strategy should include video marketing.

Sharing on Social Media Is Easy

Social media has become much more than a way to connect with faraway friends and family. People of all ages use it to get their local and national news, research different products and services, follow their favorite musicians, and so much more. If your travel agency is on social media, then you have a prime opportunity to meet your target market right where they hang out. Publishing promotional videos on social media is a powerful, shareable way to engage potential customers. Make the most of social media platforms by tailoring campaigns according to specific factors like relationship status. For example, those who are recently engaged may be interested in promotional videos showcasing romantic getaways.

Search Engines Love Video Content

Your ranking on a search engine results page is everything when it comes to attracting new business and even repeat customers; after all, if your brand is buried under pages of results, you might as well not exist. Video almost always helps you gain a better search position. In fact, according to a study conducted a few years ago, a webpage that had a video was 53 times more likely to be listed on the first page in the SERPs. Take advantage of this edge by creating and focusing on different personas, for example, a business traveler, and tailor a video that provides solutions to their most common needs and pain points.

Videos Have Powerful Influence

When it comes to influencing your customers, video holds a power that the written word just doesn’t. It provides a more interactive experience, giving your customers an opportunity to see the accommodations and activities available to them at your top destinations. Videos that take advantage of weather conditions, such as changes in temperature, snow storms, or cloud condition, are particularly effective in inspiring customers. When winter temperatures plunge into the single digits or when summer temperatures become unbearably high, consider creating a video showcasing a destination with a more comfortable climate to motivate aspiring travelers.

Want to learn more about using video to gain a competitive edge? We’re here to help, so reach out to us today to get started.

Posted in: Video Marketing

Video does more than communicate a message to your customers. It also provides you with valuable feedback and data you can use to tailor your marketing efforts more effectively. Every marketing dollar needs to produce enough leads to make it worthwhile. But, if you are not looking back over your video – or using enough video – you may be missing key information about what your audience needs and wants. Is your message getting through? Are you connecting with the right audience?

Video Data Gives You Insight

When you use smarter, richer data from, for example, video, you enhance the sales process. To be successful in sales, you must communicate the right message every time. But, what is the right message? The data received from your video use can help. It can tell you a great deal about your audience.

  • How did the viewer engage with the video?
  • Did the viewer watch the video a second time?
  • What action did the viewer take immediately following the video?
  • How long did they spend in that video?
  • Did they share it or otherwise use that video?

This type of data can help marketing teams to better understand their audience. Instead of creating videos – and even marketing plans – focused on what the company wants to say, consider what the audience is listening to and interacting with instead.

Make Videos More Than Just an Ad

In order to create this type of engagement and the data you need, it is critical for business owners to gather data that’s specifically focused. That is, you need to do more than create a video that’s an ad. Instead of the commercial of years gone by, create an informative video with incredible detail. Remember, customers have control now. They can stop, rewind, or even skip to various videos. This helps to provide that data that is necessary, but it also means you need to create a video with depth and detail to ensure they get the type of results they need.

How to Measure Your Video Value

Once you have videos, you can begin to measure the value they provide. It is this value that helps define how your sales marketing message is working. You can do this by collecting leads from the video content. Using tools, you can measure where people start and finish watching videos. You can also gather information about how that particular video creates leads – did they call or buy from you? Which videos do your customers watch the most? That, too, is incredibly valuable.

Create quality videos. Then, use the data from them to create and adjust your marketing plan. This is key insight that can transform the way you do business and gives you insight into who your customers are.

Posted in: Video Marketing

Explainer videos are tools like no other. They provide a clear explanation of something. Done well, they can serve to educate your audience on a wide range of topics and do so in an engaging, memorable way. But, explainer videos take a bit of time and planning to get right. Here’s how to make it a success by focusing on creating a video script that will capture your audience’s attention.

Get Inspired

Bring together people who can help you define what it is you need from this video. You’ll want to be inspired by your customers or audience. Create a brief list of ideas. Then, begin to work to flesh out those ideas. Keep the group of people working on the project small as to not overwhelm it with too many ideas.

Put the Script Together

Now that you have a basic idea, it is time to work out the explainer video’s script. You should do this with careful planning – don’t just freeform it. Start with addressing the problem that the video will overcome for the viewer. What will you teach them? Then, it is time to offer a solution to your audience. What is the solution you have to offer? Finally, create a list of benefits – what happens when the audience member uses your solution to solve his or her problem?

Once you get some specifics down pat, you can then work on the actual explanation. Tell them how it works. You’ll want to provide a brief description and then be sure to demonstrate the product or service at length. Remember, this is video so your content needs to show what is happening.

After providing a full explanation, the video should also offer a conclusion and wrap up the information. Summarize what you’ve told them and again state the benefits. Then, and perhaps most importantly, put a call to action in place.

Make It Work

Don’t overthink your explainer video. Instead, keep it as short as possible with a goal of keeping the script short. Then, you’ll want to focus on keeping the content as conversational as possible. A big portion of the benefit of creating these types of content is to engage with your audience and customers – be sure your video script includes a bit of personality.

It is also a good idea to work with a video production company to handle the process. They can help you with the details of putting it all together and doing the edits. The goal here is to ensure the final product is impressive and professional, what your audience expects.

Posted in: Video Production Tips

Restaurants can use video for a wide range of marketing opportunities. This extends much further than the average commercial on TV. For any business that wants to reach a larger audience and provide more insight and promotion for their company, video is the route to take. Using video simply makes sense. It is the type of medium that consumers want to use to get to know business owners.

But, how can you do this? What should your video be about? There are a few key ways to use video for restaurant marketing.

For New Customers

The first step is to create a video that introduces your location to new customers, people who have never visited and may not be visiting because they do not know what you have to offer. Create a video that walks them through the experience of visiting your location. Be sure to focus on the food, of course, as well as the customer service. Introduce what you have to offer here.

What Makes You Different?

In many areas, there are quite a few restaurants present. Why should a customer who is hungry right at that moment choose to visit you instead of the competition? To define this, you need to know what your unique selling point is. Perhaps it is a recipe, a trademark dish, or perhaps it is just the service that you provide.

Get Your Customers to Speak for You

Testimonial videos work very well. These are a great opportunity to showcase what you have to offer. Encourage your patrons to leave you reviews, but do it in testimonial format. For example, let guests discuss what their experiences where or what you did to help make their experience more enjoyable.

A Behind the Scenes Look

Another way to get your customers to embrace your location is to do so using a behind the scenes look at your restaurant, your business ownership, and even telling the story of your location. This helps to create a personable experience. Your customer feels as though they can connect with your business and feels like you are family not just another business trying to get their customers.

When it comes down to it, you want to invite people in to your restaurant and give them a one-on-one experience with you. What do you want them to know about you? Most importantly, what don’t they know that could help spark their interest and bring them in? Capture this in professional videos for your restaurant. When you do, you’ll create a much better opportunity to get to know your customers.

Posted in: Getting Ideas, Video Marketing, Video Production

What are some of the most memorable videos you remember throughout your lifetime? You may be focused specifically on Super Bowl ads. They definitely capture your attention. But, think about the last few Super Bowls. You were sitting around watching the commercials. There were plenty that made you laugh and others that made you wonder what you just saw. But, there may have been a few that caused you to pause.

Here’s a good example. The 84 Lumber commercial done during a Super Bowl didn’t talk about the company’s lumber products. Instead, it pulled up incredible emotion from readers as it showed a mother and child journeying to a better life. It was so powerful it crashed the company’s website. People had to know more.

Why Did This Happen?

The video created emotion. Emotion is not fleeting like comedy. It is not boring like sales content. Rather, it creates a special memory in our minds. You don’t just see it – you feel it. And, remember, at the end of the day, it is people, who have emotion, that have to buy your product. When you create videos that pull in this type of emotion, you are able to capture their minds and their brand loyalty in one simple video.

But How Does That Happen?

Emotion is a complex thing. And, it can be very hard to convey in a video. Here are some tips to help you make it happen.

  • Utilize the affection your customers have for you. Have you ever provided a service or a product that really touched their hearts? Perhaps you saved their home, solved their costly problem, or helped them to really feel good. Find those stories and tell them.
  • Create awe. Speed for cars, for example, is impressive. What would people be in awe about when it comes to your business and product? Find a way to capture that sense of power or “wow”.
  • Let them laugh, but laugh because they agree. The key here is to pull your product in front of people who can really respond to what is happening. They’ve been there. They have experienced just what you are portraying. They feel emotion for being a part of the story.
  • Give them some excitement. Find a way to convey a message of “something really good is going to happen.” This is going to pull them in and give them a real opportunity to stay tuned into your brand long term.

What ways can you add emotion to your next video? How can you create an instance in which your customers or clients – whether B2B or B2C – to make that happen? It may not be as hard as you think. The key here is to find the right type of emotion you wish to convey. Then, you’ll want to pull in the right materials and graphics to make it possible. Working with a professional video production company is going to make that far more possible than you may realize. These are videos you will love as much as they do.

Posted in: Video Production Tips

Car dealerships have a difficult job to do. You have to market your vehicle to a very local audience and get them to come to your location. There are many fantastic ways to do this, but using pre-made videos from the manufacturer is not the only option. It may not even be the best option. Instead, change things up. Incorporate your own video marketing into your game plan. When you do, you’ll find that you’ll have more people interested not just in a car, but also your business.

Social Media at the Heart of It

Car dealerships need to have a social media presence. Facebook is a good place to start. You need to create a business page that lets you interact with locals in your area and within your marketing segment. Here’s what’s important. Incorporate engaging photos and outstanding materials into your social media. These are opportunities for you to grow your presence – because videos are easily shareable – and it helps you to bring people in the door.

How to Make it Possible

How can you pull off creating this type of buzz and drama? It all starts with video. Here are a few ideas to get you started.

  • Show off the existing cars on your lot. Don’t make this too promotional. Instead, provide an overview of what’s on your lot and what’s coming in. Video of the vehicles being delivered can spark the interest in your viewers.
  • Showcase people who just bought from you. If you have a few stories that can tug on the heartstrings, these will get more shares.
  • Let the kids doing the talking. Everyone loves a cute message involving your customers’ children. Why not incorporate them into a few of your videos.
  • Focus on tips. A very good way to market your car dealership is to talk about how to buy, what to look for, how to maintain, and how to sell a vehicle. Do not make these promotional. Instead, make them highly educational and clear. Teach people how to change a tire. Create a video for checking out the air in the tires.
  • Showcase your business with a walkthrough. Let your agents do the talking. Give interviews with them as well. Elevate the conversation by creating videos about market conditions and how individuals can use various rebates to get more money back.

Car dealerships can create long-term customers by building this type of social media presence. You’ll want to invest wisely in a plan that is going to capture their attention. Video marketing for car dealerships can be engaging, interesting, and very helpful.

Posted in: Video Production Tips

Can the use of video help you improve the level and quality of service you offer to your customers? In many ways, video can provide better information, improved engagement, and a more dedicated approach to meeting your customers’ needs. Video can fit into all types of businesses and in various sectors of your business. It can work to build your brand as a component of marketing or work to educate customers how to use a product. Take a look at a few easy ways that you can incorporate video into your business and see outstanding improvement in your customer service.

Use It for Product Demonstrations

One of the most important challenges businesses need to overcome when working with customers is teaching the customer how to use a product to achieve the desired outcome. Video can be far more effective at conveying your information and message than the use of any step-by-step set of instructions. They work as evergreen content for your website or blog. You can use them to explain information and demonstrate exactly how a product solves a problem.

Create Marketing Funnels

Are your customers coming to you through social media or chat features to ask questions? This is a growing trend today. How many of those questions are the same or could be answered in a single video? The creation of a video in this case can not only open the door to better customer service – your customers don’t have to ask if they can already see what the answer is – but it also can improve the amount of time you are spending answering those questions.

Providing a video that explains the details of your product or the invoice a customer receives is a proactive step in reaching your customers. Then, you can use this information to make key marketing decisions and, even before your customer becomes a buyer, help that person to gain confidence in your product and service so they end up working with you.

How-To Videos

How-to videos are one of the most common types of videos used and sought after online. They demonstrate more than just a product, but how to use it. For example, let’s say you want to sell your product but you want to engage a new group of people. Create a few how-to videos geared towards various market segments that demonstrate the many ways your product can be used. By doing this, you are building trust and offering ideas people may not have thought about. You can share these videos on multiple social media channels, with people who have already purchased from you, and even through tech support for when your team receives questions and calls.

The use of video for marketing is easy to see, but it’s also important to use video to achieve other results as well. When you can pull together video that answers their questions and provides specific guidance to your customers, you can help your customers to gain greater insight and acceptance of your company, your brand, and your product. Most importantly, good customer service creates positive word of mouth marketing and return customers. All of this can be accomplished with the use of well designed and on target videos. How can you improve your customer service through the use of video

Posted in: Video Marketing, Video Production Tips