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Cold leads are an unfortunate reality in the business world. Leads can grow cold because the potential client or customer is losing interest, because they are busy, because they are considering the competition, or for any of a number of other reasons. There are a number of ways to reignite cold leads. One innovative and effective means of reigniting a cold lead is through video messaging.

Video Messages Save Time for Customers

Your potential customers likely do not have a lot of free time on their hands and having to spend more of that time than necessary isn’t likely to turn a cold lead hot. This is one of the ways that video messages can help.

Most people read at a slower rate than they speak. Thus, as long as the accompanying video is short, a video e-mail can present your message in much less time than it would take your lead to read the same message. Furthermore, because the message is attached to an e-mail, it allows your lead to take in your message at their leisure. This is a lot more convenient than if you were to make a phone call.

Video Messages Increase Engagement

Research shows that people are more likely to respond positively to a video message than they are to either a written e-mail or a phone call. Video messages create the same sense that a face-to-face meeting does, increasing engagement in the person watching the video. This is particularly true if the video message is customized to the person intended to watch the video.

How to Make Your Video Message

There are a few key points to making an engaging video message that can warm up a cold lead. The first point is to keep the message short. You want your video to hit on all of the important points in just about a minute. You aren’t delivering a lecture. You are just trying to shore up a relationship to encourage more interactions in the future.

The second key point is to engage your audience. That means greet your lead by name with a friendly smile and a warm customized greeting. Be brief and get to your point, but try not to seem like you are rushing it.

The third key point is to hit all of the important conversational touch points in your message. What those touch points are will differ for each potential lead. Make sure you aren’t wasting your time with unimportant points or missing any important ones.

Finally, make sure to clear up any confusion that your potential lead may have. Whether it is confusion about what you are offering, how much it will cost, what time frame you are working on, or something else, confusion is one of the main reasons that leads grow cold. By ensuring that your lead fully understands your business and what it offers, you increase the chances of the lead heating up.

Reignited and Ready to Go

With any luck, all it should take is a single video message to reignite your cold leads. No matter how effective your video has been, keep in mind that it is only a first step. If you ignore the lead or don’t respond in a timely fashion, it will grow cold again, possibly permanently. Let the video get you back on track and then don’t let opportunity pass you by.


Posted in: Video Marketing

You know the value of using social media in your business marketing. One area to focus on is Instagram. Specifically, Instagram Stories are important. This particular media receives millions of hits every day. With over 50 million users, this is an important place to be present. When you use Instagram Stories in the proper manner, you can count on seeing more consumer engagement and views. But, just using the service is not enough. You need to do so in an impressive manner.

But, What Should You Do?

One of the biggest questions people have is how to use Instagram Stories to effectively market a business. You have just a few short minutes of time on this platform to make a point. But, because the audience is so large and versatile, you actually can accomplish a great deal on this platform. Here’s where to get started.

Make Your Product Shine

Perhaps the best way to use Instagram Stories is to provide an up close and personal description and view of your product. You want to sell it – so show it off. Video like this brings products to life, far more so than a basic photo can offer.

Share Some News

Many times, your followers on this social media website will want to connect with you so they can hear what’s new first. Make sure your Instagram Stories lets this happen. Use it to share news, views, and details. Let your followers be the first to know what’s happening with your company.

Engage Your Followers

There are various ways you can engage with your audience using this format. Your goal should be to create a variety of interaction opportunities on a consistent basis. This may include:

  • Games and contests that let them participate with you
  • Sharing events where they can share their own content with you
  • Create a teaching moment – here’s something they need to learn

The more ways you get creative on this platform, the better. Use it for a behind the scenes tour. Use it to create a very specific call to action when you want your followers to do something specific. You can also use it to explain how something works. There are few limits.

Because Instagram Stories is so versatile, be sure to create some professional quality video to share there. This is a fantastic way for you to begin building your company’s brand on a high-performing social media site. You’ll love the interaction and your customers will, too.


Posted in: Video Production Tips