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Online videos have been steadily replacing television as the way people get any kind of information, including basic information about businesses. If used correctly, video can be an effective marketing strategy tool that engages and delights audiences.

Let us look at some helpful ways to market video just like a fortune 500 company.

Customize your YouTube channel

A YouTube channel is not just a platform to watch the latest viral cat video, it is the world’s second biggest search engine, right behind Google.

To professionally present your company to your audience, start by customizing your YouTube channel. This means having a branded header with links to your other social media channels, have a channel trailer near the top that auto-plays when visitors arrive, and offer playlists by bucketing together liked-themed videos.

Produce educational content

Focus on making content that will educate your target audience. To keep the audience from tuning out it helps to make the videos entertaining as well.

Keep your audience’s search habit in mind when creating your YouTube video content since people do not limit themselves to YouTube in their searches. Google owns YouTube and often showcases video content above the number one non-paid website listing.

If your videos have a good ranking, they will be pulled from YouTube and appear in the featured snippet zero position spot above the top 10 website listings on Google. A featured clip will auto-start and stop at the exact section of the video that answers the question asked by the audience.

Incorporate videos on your website

To increase the chances of your videos showing up at the top of Google’s search result, add a video to your website, preferably near the top of your educational website pages.

If people take the time to watch your video it will reduce your website’s bounce rate, which is the percentage of people who land on one of your webpages then leave quickly without clicking on anything. If you have a low bounce rate, this will tell Google people are interested in your content. Consequently, Google may give you first page ranking in its search results.  

Get creative with your Instagram stories

Just like with YouTube, Instagram is a visual social media platform that allows you to post videos and images. By customizing your highlighted Instagram Stories, you are telling your audience a compelling story that will attract attention.

Instagram Stories are basically slideshows made up of photos and videos focused on a particular subject that is visible to followers of your account. They disappear after 24 hours, but highlighted Instagram Story can live permanently on your profile. They are like curated collections of stories your followers can see any time. In addition to text, video, or photos, you could include a link to a specific webpage on your company’s website if it is relevant to the story.


Posted in: Online Videos

 

Video made a big splash in 2018 and it looks like 2019 will be even bigger. It’s ability to reach customers and convey messages has really come through this year. And, if you are like most marketers, you are already looking at plans for next year. What’s ahead for video in the coming year? Here are five big predictions.

#1: Social-Media Live Stories

One of the things growing in importance is live video. And, to go along with it are short video clips made popular by Instagram Stories and Tick Tock. In the coming year, expect to see more of this, but with a marketing flair. Short and sweet, and right to the point is all your customer needs.

#2: Virtual Presentation Videos

For those in the B2B market, virtual presentations will continue to be an important trend for the coming year. These work to bring people together in a global online community. It’s likely you’ll see more of this in two formats. First, you’ll see more recorded and playback presentations that give people the ability to watch them when and where they want. And, online conferences are also likely to grow in importance.

#3: Mobile, Mobile, Mobile

There’s little doubt that mobile will continue to be the deciding factor in video marketing in the coming year. You already know the importance of ensuring your media is in a format easily digestible for the mobile consumption trends, but now you are going to need to focus on mobile first. Instead of adapting commercials and large-scale video down, you’ll likely spend more money on your mobile-first video.

#4: Email Video

Email typically offers the same basic format it has for a decade, but video email is likely to be an important change for companies looking to capture more customers. In fact, we are already seeing an increase in email open rates just when you add the word “video” to the subject line. Expect to see more marketing focused on video rather than basic templates.

#5: Video Courses

People are learning and growing at a rapid pace, but they are just as busy as ever. Paid video courses are likely to provide an opportunity to learn on the go. Imaging all of those recipes you see playing out on your Facebook page, but instead of food, the product is yours.

Video is likely to continue to be one of the most valuable tools you own. The key here, though, will be on modernizing the methods you use to reach your audience. Expect big things to happen here.


Posted in: Video Marketing, Video Production

 

Cold leads are an unfortunate reality in the business world. Leads can grow cold because the potential client or customer is losing interest, because they are busy, because they are considering the competition, or for any of a number of other reasons. There are a number of ways to reignite cold leads. One innovative and effective means of reigniting a cold lead is through video messaging.

Video Messages Save Time for Customers

Your potential customers likely do not have a lot of free time on their hands and having to spend more of that time than necessary isn’t likely to turn a cold lead hot. This is one of the ways that video messages can help.

Most people read at a slower rate than they speak. Thus, as long as the accompanying video is short, a video e-mail can present your message in much less time than it would take your lead to read the same message. Furthermore, because the message is attached to an e-mail, it allows your lead to take in your message at their leisure. This is a lot more convenient than if you were to make a phone call.

Video Messages Increase Engagement

Research shows that people are more likely to respond positively to a video message than they are to either a written e-mail or a phone call. Video messages create the same sense that a face-to-face meeting does, increasing engagement in the person watching the video. This is particularly true if the video message is customized to the person intended to watch the video.

How to Make Your Video Message

There are a few key points to making an engaging video message that can warm up a cold lead. The first point is to keep the message short. You want your video to hit on all of the important points in just about a minute. You aren’t delivering a lecture. You are just trying to shore up a relationship to encourage more interactions in the future.

The second key point is to engage your audience. That means greet your lead by name with a friendly smile and a warm customized greeting. Be brief and get to your point, but try not to seem like you are rushing it.

The third key point is to hit all of the important conversational touch points in your message. What those touch points are will differ for each potential lead. Make sure you aren’t wasting your time with unimportant points or missing any important ones.

Finally, make sure to clear up any confusion that your potential lead may have. Whether it is confusion about what you are offering, how much it will cost, what time frame you are working on, or something else, confusion is one of the main reasons that leads grow cold. By ensuring that your lead fully understands your business and what it offers, you increase the chances of the lead heating up.

Reignited and Ready to Go

With any luck, all it should take is a single video message to reignite your cold leads. No matter how effective your video has been, keep in mind that it is only a first step. If you ignore the lead or don’t respond in a timely fashion, it will grow cold again, possibly permanently. Let the video get you back on track and then don’t let opportunity pass you by.


Posted in: Video Marketing

You know the value of using social media in your business marketing. One area to focus on is Instagram. Specifically, Instagram Stories are important. This particular media receives millions of hits every day. With over 50 million users, this is an important place to be present. When you use Instagram Stories in the proper manner, you can count on seeing more consumer engagement and views. But, just using the service is not enough. You need to do so in an impressive manner.

But, What Should You Do?

One of the biggest questions people have is how to use Instagram Stories to effectively market a business. You have just a few short minutes of time on this platform to make a point. But, because the audience is so large and versatile, you actually can accomplish a great deal on this platform. Here’s where to get started.

Make Your Product Shine

Perhaps the best way to use Instagram Stories is to provide an up close and personal description and view of your product. You want to sell it – so show it off. Video like this brings products to life, far more so than a basic photo can offer.

Share Some News

Many times, your followers on this social media website will want to connect with you so they can hear what’s new first. Make sure your Instagram Stories lets this happen. Use it to share news, views, and details. Let your followers be the first to know what’s happening with your company.

Engage Your Followers

There are various ways you can engage with your audience using this format. Your goal should be to create a variety of interaction opportunities on a consistent basis. This may include:

  • Games and contests that let them participate with you
  • Sharing events where they can share their own content with you
  • Create a teaching moment – here’s something they need to learn

The more ways you get creative on this platform, the better. Use it for a behind the scenes tour. Use it to create a very specific call to action when you want your followers to do something specific. You can also use it to explain how something works. There are few limits.

Because Instagram Stories is so versatile, be sure to create some professional quality video to share there. This is a fantastic way for you to begin building your company’s brand on a high-performing social media site. You’ll love the interaction and your customers will, too.


Posted in: Video Production Tips