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A powerful new addition to the Apple product line was announced in September. The updated features of this sleek machine offer a range of capabilities that will appeal to professionals who use their computer as part-time workstation or hobbyist (like filmmakers).  For those with less technical knowledge about computing, one standout feature is its touch bar – which converts into an onscreen keyboard when you’re using it for typing! Its processor speeds are also comparable if not better than many laptops available today. These updates make the device more expensive but worth every penny considering what kind of power they pack under their hoods!

Features

The machine features a 24-inch screen, HD FaceTime camera, new keyboard with Touch ID, and is available in seven different colors. The entry level iMac starts at $1,299, with the upgraded tier starting at $1,499. Orders are open on April 30th with deliveries expected in late May.

Apps

Apple has certainly put a focus on promoting their own Final Cut Pro X. The latest version was released with the last line of MacBook Pro laptops that also feature the M1 chip and accelerated performance on Metal, Apple’s hardware-accelerated 3D graphic and compute shader API. The new iMac will feature these same M1 chips, and we’ll likely see the release of a new iMac Pro in the next year.

 Final Cut Pro is seeing render performance increased up to 20%, with iMac users looking to see up to 35% faster. Editors can work with 8K RED RAW up to three times faster, depending on their model machine. Rendering your timelines is said to be up to six times faster, with increased playback for 4K and 8K projects.

3D Cinema 4D + Redshift, Octane, and Arnold

Cinema 4D has long been on both PC and Mac, but when it came to rendering power, PC dominated the 3D market with NVIDIA’s powerful GPU rendering power. Now those render engines once exclusive to NVIDIA have been ported over to Apple’s M1.

This gives tools like Cinema 4D the much-needed boost in render speed, easily allowing renders that once took dozens of minutes to be rendered out in seconds. Mac C4D users can now use the popular render engines like Redshift and soon Octane. Although Macs could use Arnold in the past, it was limited to the CPU version. Now, Arnold can run on the M1 GPU as well, also giving it a massive boost in render speed.

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Posted in: All Posts, Video Marketing, Video Production, Video Production Tips

Man creating a video montage

Being organized is not for everyone! And yet, when it comes to our video projects, the importance of organizing one’s work properly is crucial… Indeed, for small projects, it’s easy to find your way around, but as soon as you have several videos with different soundtracks and files to integrate into the editing, it all becomes more and more confusing. Whether you’re a professional video editor or just doing this as a hobby, you need to learn from the start how to get organized to be more efficient and productive. Also, it will be much easier for you to find your files when they are well organized, and when there is a change to be made to your video editing. So to become a pro, follow the guide!

  1. Start off on the right foot

To get started, import all your files to your working hard drive, and make a copy of all files, whether in the cloud or on another hard drive, it is absolutely necessary to make a copy of your files before flushing the original files to your SD card. 

  1. Step by step 

Afterwards, you will need to create a file on your hard disk if you are used to working on it, or on your desktop if you have enough storage space. You can name this file “Project XX”, and then create sub-folders with the following names: “Source Files” where you will put your source files, “Videos” where you will put all your video files, “Sounds” where you will put all the sounds used in the video, then you can create as many sub-folders as you want to depend on the files you have to integrate in your video. They can be images, gifs, title templates, transition presets etc. You will name your folder accordingly, so “images” folder, “gif” folder…

  1. As easy as it sounds

Once you’ve reached this stage, all you have to do is reproduce the same pattern in your editing software, whether you’re using Adobe Premiere pro or Final Cut pro, the folders and subfolders are pretty much the same, so it’s easy to find your way around. Again, you’ll need to create folders and sub-folders with the names of the files in them. 

  1. Don’t forget the autosave!

Each time you save your project, an autosave file will be created. Remember to group all your autosave files in the same folder if the software does not do it automatically for you. You’re ready to go!


Posted in: Camera and Editing Services, Video Production

There are numerous times when businesses should create videos for their marketing efforts. But, it’s not just important to create video. You also need to ensure you are using a professional video production company to make them. While this may not be necessary for those Facebook live moments when you want to do a quick shout out to your customers, there are some times when a video production company is necessary in order for you to ensure the very best outcome. Here are a few instances when you need the expertise, equipment, and advice of a professional company instead of trying to do it alone.

#1: When the End Result Is a Great Looking and Functioning Video

The details matter. Some videos require a much higher level of attention to those details. For example, when you want to ensure the look and sound of your video is excellent, you need a professional. Purchasing that expensive lens or microphone doesn’t make sense for you, but the expertise of a professional production company ensures it’s available to you. If you’ve ever watched a video with poor sound quality, you know the value here.

#2: When You Have a Lot to Say, but Need to Make Your Message Direct

Companies often need to convey a great deal of information in their videos. They know what they want to talk about and the message they need to get out. However, they lack a way of bringing all of the pieces together to truly tell their story in an efficient manner. Viewers do not spend a great deal of time watching long videos. The expertise of a production company can help to pull it all together to create a piece that’s interesting, full of important information, and capable of delivering the right message.

#3: You Need a Video, But Don’t Know What to Create

It is not uncommon for companies to recognize the value of video in their market, but to stumble over what type of content is going to give them the results they need and want. That’s okay. With the help of a production team, you can learn the type of content that’s going to get the reaction you need. You don’t even need an idea to get started.

#4: Because the Editing Really Matters

Editing video is incredibly valuable because it provides an outstanding opportunity for companies to look professional. Without editing your video, you’ll struggle to capture the attention of the watcher or you may even spend far too much time re-shooting when you do not need to do so.

#5: When You Need a Video That Gets Results

Hands down the most important reason to turn to a professional video production company is this. You need a video that encourages people to take action. It needs to last for years to come and deliver a powerful message that gets people to buy, signup, or otherwise interact with your company.

Why are you using video? If you are, or you know you need to, don’t go it alone. Hire a professional video production company to ensure your video is a success.


Posted in: Video Production Company

You’ve spent all day working on the production of your next video. You’ve wrapped up and are now doing some editing. You’re confident this will be a breeze because it went so well. Then, you notice the problems.

It’s not uncommon for there to be shots you need to fix after production. Whether it is minor or something significant you likely don’t have to go back and re-shoot unless there is simply too much to fix. Instead, consider a few key ways you can improve those unsuccessful shots to make them work just perfectly.

#1: Improve the Shaking

The most common complaint post-production is the shaking of the video. Even if you have stabilization in place, there are still going to be instances in which you find yourself dealing with a few wobbles or unwanted movements. The good news is you can often improve this. To do so, you’ll want to use a stabilization tool in your editor (and really learn how to use it well). The Warp Stabilization Tool from After Effects and Adobe Premiere is one of the best options. Back down the smoothness setting, which can help to improve the movement. Choose the Perspective or Position, Scale and Rotation settings instead of the Subspace Warp.

#2: Fixing the Sound

If you are using Adobe Creative Cloud, you can improve the sound significantly even when you are fighting a lot of background noise. Adobe Audition is another excellent editing tool for this purpose. You’ll get a lot out of it if you put some time into using it. Some situations may warrant a reshoot, though.

#3: Framing Problems

Another common problem that needs repair after production is framing. You’re main go to settings for making improvements to framing include Position, Scale, Rotation, and Perspective tools. The best way to fix these types of problems, you may need to give up some of the quality resolution of your shot. That’s because you’ll need to scale the image no matter what to fix the framing.

#4: Exposure Problems

It is quite common for filming to warrant re-doing the shoot completely as a result of exposure problems, but that’s not always necessary. You can adjust the exposure and improve it through the Exposure, Contrast, Highlights, Whites, Blacks, and Shadows settings on your editing tool. If the shot is underexposed, you’ll need to adjust most of these settings to get improvement. It’s important to work on all of them to get the look right.

When it comes to finalizing your production, take the time to use a quality editing tool. And, learn as much as you can about the various settings available to you on it. You’ll find there are many types of problems that you simply can improve without having to schedule the dreaded re-shoot. This may take a bit of time, but playing with some of these tools can help you to have the best final production possible and give you the ability to sharpen your skills behind the camera.


Posted in: Video Production

Vlogging can become a habit. It can become one of the best experiences you have. If you are a young adult, you may view this process as a fantastic way to showcase your creativity and to grow your passions. It can also become quite profitable if you become a success. So, what stands in the way of your ability to succeed at this process? No matter if you are a teen just getting started or a seasoned pro, the way you film and edit your video is going to make all of the difference in its success.

It Is Never Perfect the First Time

One of the most common misconceptions about the video production process – even when filming live events – is that the video is going to be perfect the first time around. The fact is, most situations require a great deal of re-filming and editing to achieve success. Most young adults on this adventure do not have the funds to pay a high end video production company to create vlogs. However, with a bit of help and support, you may be able to turn the tide and really create some fantastic videos.

What You Need to Know About Filming and Editing

Here are a few things to keep in mind as you work to improve your filming and editing skills:

  • Most videos will need to be edited together. This involves taking clips from several takes (or filming productions) and then put them together.
  • The goal should always be to create a cohesive, single piece. To do this, you’ll need editing software that is designed specifically for the process. It pays to invest in software rather than trying to piece it together on your own using your camera’s basic tools.
  • Take the time to really learn how to use your camera. While videos from phones are an okay option, those taken from a truly dedicated camera are going to provide a much higher quality finished product and they will definitely stand out overall. The key to remember here is that most modern, digital cameras have ample settings and tools that, if you know how to use them, can take your videos from basic to extreme.

Once you have your editing software and camera skills down, start production. You will need practice and some patience. If you plan to start a YouTube channel or use your video in other ways, remember the importance of editing. Going back to your original piece and making changes, linking numerous takes to each other, and using tools to minimize any evidence of these edits is what will define the success of your vlog. The bottom line here is simple: You need to use video editing tools, you need to get to know those tools and your camera really well, and you need to invest the time in making each piece you produce a stellar, stand out piece. Even if you are a teen just getting started, make this an exceptional opportunity for yourself by putting the time and effort the editing process.


Posted in: Video Production Tips

You’ve done it! After what seems like hundreds of video shots, hours of script writing and brainstorming, and seemingly endless editing, your video is finally ready. Every person who sees it will feel just how much work went into providing the important message you’ve worked so hard to convey. Now all you need to do is get people to watch it.

It’s All in the Description
Many companies who already have a robust following don’t necessarily have to abide by this viewer generating rule, but you’re not them. The internet is a jungle with thousands of links, pictures, videos, and pop-ups begging for your viewers’ attention as soon as they log on, give yourself the best chance by giving your video an accurate description that tells the viewer just what they will get out of watching your video. “Top 10 Uses for Earl’s Magic Cleaning Solution” is better than “Cool stuff you can do with cleaning supplies.”

Work After Posting

Once you post video content online, you have to work to share your video to different blogs, social media sites, websites, email your friends, and post to any relevant place that may capture additional viewership. It’s important to take this step soon after posting your video as it will be more likely to generate traffic through other viewers’ shares and become self-sustaining without your constant help. If your video remains viewer-less, most will write it off even if your content is actually very good.

A Little Editing Goes a Long Way

If the first thing your video audience sees is five seconds of silence as you run from behind your camera to your post in front of it, you may as well stop there…because they will. No one wants to feel like they’re wasting their time when they watch your video—so don’t waste time! Edit out pauses and non-value-added moments so each second of your video is impactful, engaging, and watched. Then add in appropriate links and contact information to generate even more traffic for yourself.

Increase Your Organic Views

Most people find new information by typing phrases into a search engine and then following the top links down the rabbit whole of in-text links and information. When you get into the top links of the most popular search engines, you can generate endless traffic to your videos. Use annotations and ask for viewers to share your content to spread your message.

Buy Views…If You Have To

This section is very much of the spirit “If you can’t beat ’em, join ’em.” Other companies out there are buying false reviews, views, and customer accolades and they’re leaving you behind. In order to stay relevant in the online video world as you get yourself on your feet, it may be a good strategic plan to buy a few hundred views to ramp up your presence, but only if it is allowed by the video site you’re on.

However you choose to get people to watch your video, these five steps are sure to give you just the edge you need to start building a solid foundation for a lasting and successful presence.


Posted in: After Your Video is Created, Audience, Video Marketing, Video Production Tips