Cold leads are an unfortunate reality in the business world. Leads can grow cold because the potential client or customer is losing interest, because they are busy, because they are considering the competition, or for any of a number of other reasons. There are a number of ways to reignite cold leads. One innovative and effective means of reigniting a cold lead is through video messaging.

Video Messages Save Time for Customers

Your potential customers likely do not have a lot of free time on their hands and having to spend more of that time than necessary isn’t likely to turn a cold lead hot. This is one of the ways that video messages can help.

Most people read at a slower rate than they speak. Thus, as long as the accompanying video is short, a video e-mail can present your message in much less time than it would take your lead to read the same message. Furthermore, because the message is attached to an e-mail, it allows your lead to take in your message at their leisure. This is a lot more convenient than if you were to make a phone call.

Video Messages Increase Engagement

Research shows that people are more likely to respond positively to a video message than they are to either a written e-mail or a phone call. Video messages create the same sense that a face-to-face meeting does, increasing engagement in the person watching the video. This is particularly true if the video message is customized to the person intended to watch the video.

How to Make Your Video Message

There are a few key points to making an engaging video message that can warm up a cold lead. The first point is to keep the message short. You want your video to hit on all of the important points in just about a minute. You aren’t delivering a lecture. You are just trying to shore up a relationship to encourage more interactions in the future.

The second key point is to engage your audience. That means greet your lead by name with a friendly smile and a warm customized greeting. Be brief and get to your point, but try not to seem like you are rushing it.

The third key point is to hit all of the important conversational touch points in your message. What those touch points are will differ for each potential lead. Make sure you aren’t wasting your time with unimportant points or missing any important ones.

Finally, make sure to clear up any confusion that your potential lead may have. Whether it is confusion about what you are offering, how much it will cost, what time frame you are working on, or something else, confusion is one of the main reasons that leads grow cold. By ensuring that your lead fully understands your business and what it offers, you increase the chances of the lead heating up.

Reignited and Ready to Go

With any luck, all it should take is a single video message to reignite your cold leads. No matter how effective your video has been, keep in mind that it is only a first step. If you ignore the lead or don’t respond in a timely fashion, it will grow cold again, possibly permanently. Let the video get you back on track and then don’t let opportunity pass you by.

Posted in: Video Marketing

It may be possible to see significant improvements in your marketing efforts when you bring various mediums together. For example, using video and email together can boost results by drawing in more users. Email remains a top tool for marketers. When it comes to using it to market a video, that email can work to help the video gain exposure. At the same time, the presence of a video in an email helps ensure that email gets opened. It’s a win-win situation.

First, Outline Your Goals

The first step to making this process a success is to create some basic goals. What do you want the video and email message to achieve for your company, campaign, or other goal? Most often, users want the person receiving the email to take some type of action. This might be visiting a website or signing up for something. Alternatively, you may want to encourage the reader of the email to read that email and watch the video with the sole goal of educating them, providing information, or even sending instructions. In either case, define what your goal is.

How to Ensure the Process Is a Success

There are a few things to keep in mind as you work to build a video and email link. Here are some tips for success.

  • Utilize a professional quality video. Emails from a company should convey a professional level of skill to ensure customers take them seriously. To achieve this, marketers should consider a high-level video that’s attention-grabbing and interesting.
  • Let the reader know there’s a video within it. This can be done in a variety of ways. Include a note or mention of it in the subject line of the email, for example. Or, be sure a thumbnail image is present encourage them to play the video.
  • Ensure there are links that allow for easy transition to a website. Most often, clicking a thumbnail in an email should move the user from the email application they are using directly to the company’s website. This gets them on your site.
  • Keep the video short and to the point. This will ultimately provide your viewers with the level of content they need to make a decision. Get right to the point, too. No long intros are appreciated here.
  • Be sure the video, email, and website provide numerous calls to action. Tell your readers what you want them to do when they watch the video. However, you don’t want the entire video to be focused on “buying” or “signing up.” Rather, ensure the content is exceptional.

There are other ways to create winning email and video links. For example, you may want to use animated GIFs in your emails instead of a fully embedded video. This is an option, and it can work well for those who have an email provider that doesn’t play well with embedded videos. In all cases, your goal should be to communicate a high-level message that gets people listening and ready to interact with your business.

Posted in: Video Marketing

No matter what type of email you are sending to your customers, interested parties, or others on your email list, one thing is for sure. You want them to read it and take some type of action. That’s why you are investing in the email campaign in the first place. Considering that, you may see video as a tool to help you to get that engagement. Video has become the most sought after component to marketing campaigns today. Can it work within your email marketing campaign, though?

Not everyone is using video in email yet though sources say about half of marketers are not incorporating it on some level. When video is used within email campaigns, there are some significant outcomes:

  • People spend more time reading the email.
  • There are higher click-through rates associated with emails with video content.
  • They are more likely to be shared or forwarded to other people.

For these reasons then, it seems like video can be the ideal tool to add to any email marketing campaign. However, it isn’t always easy to send video in this manner. The hardest part may seem like the technical part of the process, but in fact, it is ensuring that the content is well done and done in such a way as to ensure you are getting the attention and click-throughs you need.

Why Video Email Market?

First, realize that most marketers believe that, within a few years, video email marketing will be very common. If you embrace it now, you will be ahead of the curve, so to speak. But, there are other reasons why you need to embrace this type of technology.

  1. It saves you time and the reader even more time. Video is a faster way to digest information. That means it can provide the same message (often times a better quality of message) in less time. They get more information.
  2. It makes hard concepts easier to understand. If you are creating content for a B2B market or sharing a new concept to your audience, video makes it easier to understand.
  3. It can also offer benefits to your SEO campaign. That’s because it can lead to more social sharing and it can boost your search engine ranking as well.
  4. It is easy to get your message across. Millennials want more information but they want it in an easy to digest manner. For this reason, you need to communicate your message through video.
  5. They can easily go viral. The video you create can be the one component of your campaign that truly takes off.

When you look at all of these factors, it is clear to see the value that video can offer to you. Email campaigns will likely incorporate video more readily in the future. Why wait to take advantage of this marketing tool?

Posted in: Online Videos, Video Marketing