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Many companies use email marketing. It is a fantastic way to reach your previous customers or those who have shown interest in your company. What is even better is that email can incorporate video, which makes it more engaging and a better way to reach your audience. Email has to be easy – it needs to open quickly, be interesting, and provide a simple way for your customers to get information. Here are some tips for linking video and email.

It’s Worth It

Emails with videos in them get read more than those that do not. Clickthrough rates on videos tend to be significantly higher because people like video and engage in it more readily. Any investment you make into video is going to be well worth it in most cases.

How to Make it Work

Incorporating video into email is an important step. Here are a few tips for doing so:

  • Be sure the subject line and first lines of email text indicate there’s a video. Doing this will encourage people to open it.
  • Use it as a way to introduce your customers to your business. It’s a good option for a welcome message and a thank you, for example.
  • Always include a thumbnail – that’s the picture in the email that lets them know they can click to watch the video. It has to be attractive and interesting enough to click.
  • Always include a call to action within your email. Tell them you want the audience to watch the email to get more information, work with you, or otherwise get the service they want.
  • Make sure that your email is easy to open and fast. People do not want to wait to get to the good stuff.

Once the person opens the email and clicks to watch the video, be sure it is an easy transition for them to get to your landing page. And, that landing page, which may be the home for your video, needs to also include the proper call to action. It’s important to keep the content of the email short but to elaborate on your landing page about what your company has to offer.

Using video and email together can be one of the best ways to pull people into your website and your page. If you’re not doing so yet, now is the time to incorporate this medium.


Posted in: Audience, Video Marketing, Video Production Company, Video Production Process, Working with a Video Production Company

No matter what type of email you are sending to your customers, interested parties, or others on your email list, one thing is for sure. You want them to read it and take some type of action. That’s why you are investing in the email campaign in the first place. Considering that, you may see video as a tool to help you to get that engagement. Video has become the most sought after component to marketing campaigns today. Can it work within your email marketing campaign, though?

Not everyone is using video in email yet though sources say about half of marketers are not incorporating it on some level. When video is used within email campaigns, there are some significant outcomes:

  • People spend more time reading the email.
  • There are higher click-through rates associated with emails with video content.
  • They are more likely to be shared or forwarded to other people.

For these reasons then, it seems like video can be the ideal tool to add to any email marketing campaign. However, it isn’t always easy to send video in this manner. The hardest part may seem like the technical part of the process, but in fact, it is ensuring that the content is well done and done in such a way as to ensure you are getting the attention and click-throughs you need.

Why Video Email Market?

First, realize that most marketers believe that, within a few years, video email marketing will be very common. If you embrace it now, you will be ahead of the curve, so to speak. But, there are other reasons why you need to embrace this type of technology.

  1. It saves you time and the reader even more time. Video is a faster way to digest information. That means it can provide the same message (often times a better quality of message) in less time. They get more information.
  2. It makes hard concepts easier to understand. If you are creating content for a B2B market or sharing a new concept to your audience, video makes it easier to understand.
  3. It can also offer benefits to your SEO campaign. That’s because it can lead to more social sharing and it can boost your search engine ranking as well.
  4. It is easy to get your message across. Millennials want more information but they want it in an easy to digest manner. For this reason, you need to communicate your message through video.
  5. They can easily go viral. The video you create can be the one component of your campaign that truly takes off.

When you look at all of these factors, it is clear to see the value that video can offer to you. Email campaigns will likely incorporate video more readily in the future. Why wait to take advantage of this marketing tool?


Posted in: Online Videos, Video Marketing