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An explainer video is just what its name sounds like – a tool to help you explain something to your audience. They are a fantastic way to get people interested in what you have to offer. However, there are various styles available. Choosing the right model is important since you want to be able to reach the right audience in the best manner possible. Consider a few examples to get started.

The Live Action Explainer Video

Perhaps the most common form is this. A person is in the video explaining the information to the viewer. Live action is usually based on a full script. It breaks down a great deal of information and creates a personable approach to explainer videos. When people see real people – those they can identify with – they are able to engage in the topic a bit more. You can choose a live version or just record an individual. Live is most certainly more engaging if you can catch your audience at the right time.

The Stock Footage Explainer Video

You don’t always have to use people or even have to include a film-like experience. In some cases, companies choose to use shots of stock film edited together. This is the most cost-effective option (depending on what you decide to include). It does not offer the same level of engagement and can be seen more like an advertisement if not done well. However, with the use of drones and new media, it is an option for many.

Animation Explainer Videos

Both 3D and 2D explainer videos can be done in animation. While you may instantly think that animation is all about cartoons, it doesn’t have to be child-like at all. In many cases, it can be quite professional. What it does well, is break down complex topics into easier to understand bits. It can also be an excellent way to make your boring content a bit more engaging to your audience as a whole.

What to Consider Before Making a Decision

To choose which of these, or other, forms of explainer videos is right for you, it helps to break down your goals and your audience. In most cases, you’ll want to choose something well within your budget. At the same time, you need to consider what your audience is most likely to connect with. Work with a video production company who can offer more insight to you on how well any model works for your needs.


Posted in: 3D animation, Audience, Getting Ideas, Online Video Ads, Online Videos, Video Marketing, Video Production, Video Production Tips

Think back to your favorite childhood stories. Whether you were rooting for the hero or the villain, you can still recall how you felt when immersed in the narrative can’t you? The goal of any business marketer developing a video idea is to capture attention in the same manner. Discover the basic elements of business storytelling before crafting your company’s unique script.

4 Elements of Storytelling for Business

Telling a story in business videos is not much different than writing a novel or creating a work of fiction. Before turning on the camera, you need to settle on these four elements of the story:

  • Authenticity. The first and most important aspect of business storytelling is honesty. As a basic foundation of any relationship, trust is only developed when both parties are authentic and honest.
  • Purpose. Each video should tell its own story and each story should have a purpose. Define what the purpose of each video is and map it to your business goals before investing time and energy on video production.
  • Audience. It’s not enough to say your audience is “anyone” because it’s impossible to create a video that speaks to everyone. Use video as a means to communicate with a certain slice of your target audience.
  • Emotion. Every powerful video is linked to a human emotion. Is it excitement, anticipation, compassion? That’s up to you to figure out.

Ideas for Your Business Video

There is much more to telling a story about your business than a simple promotion or commercial. What makes your business tick? Where and why was your company launched? What goes on behind the scenes that might interest a potential or current customer? Get inspired with these business video ideas:

  • Behind-the-scenes videos. Do you have a weird or unique office tradition? Does your company use industry-leading equipment not found elsewhere? Do your co-workers like to play pranks? Capture the funny, interesting and quirky moments on camera.
  • Employee spotlights. The best part of your company is its people. Allow your audience to get to know the people they encounter within your organization by filming employee spotlight videos.
  • Customer testimonials. Build trust and promote your business using word of mouth testimonials from customers themselves. Make sure to focus on how your company’s product or service successfully addressed a pain point your customer was experiencing.
  • Community involvement. A business that is invested in the community shows a commitment to giving back. Get your audience excited about supporting your business’ efforts by filming community involvement activities.

To resonate with your audience, create videos that clearly communicate your brand’s story as it develops.


Posted in: Audience, Video Marketing, Video Production, Video Production Tips

 

Cold leads are an unfortunate reality in the business world. Leads can grow cold because the potential client or customer is losing interest, because they are busy, because they are considering the competition, or for any of a number of other reasons. There are a number of ways to reignite cold leads. One innovative and effective means of reigniting a cold lead is through video messaging.

Video Messages Save Time for Customers

Your potential customers likely do not have a lot of free time on their hands and having to spend more of that time than necessary isn’t likely to turn a cold lead hot. This is one of the ways that video messages can help.

Most people read at a slower rate than they speak. Thus, as long as the accompanying video is short, a video e-mail can present your message in much less time than it would take your lead to read the same message. Furthermore, because the message is attached to an e-mail, it allows your lead to take in your message at their leisure. This is a lot more convenient than if you were to make a phone call.

Video Messages Increase Engagement

Research shows that people are more likely to respond positively to a video message than they are to either a written e-mail or a phone call. Video messages create the same sense that a face-to-face meeting does, increasing engagement in the person watching the video. This is particularly true if the video message is customized to the person intended to watch the video.

How to Make Your Video Message

There are a few key points to making an engaging video message that can warm up a cold lead. The first point is to keep the message short. You want your video to hit on all of the important points in just about a minute. You aren’t delivering a lecture. You are just trying to shore up a relationship to encourage more interactions in the future.

The second key point is to engage your audience. That means greet your lead by name with a friendly smile and a warm customized greeting. Be brief and get to your point, but try not to seem like you are rushing it.

The third key point is to hit all of the important conversational touch points in your message. What those touch points are will differ for each potential lead. Make sure you aren’t wasting your time with unimportant points or missing any important ones.

Finally, make sure to clear up any confusion that your potential lead may have. Whether it is confusion about what you are offering, how much it will cost, what time frame you are working on, or something else, confusion is one of the main reasons that leads grow cold. By ensuring that your lead fully understands your business and what it offers, you increase the chances of the lead heating up.

Reignited and Ready to Go

With any luck, all it should take is a single video message to reignite your cold leads. No matter how effective your video has been, keep in mind that it is only a first step. If you ignore the lead or don’t respond in a timely fashion, it will grow cold again, possibly permanently. Let the video get you back on track and then don’t let opportunity pass you by.


Posted in: Video Marketing

When it comes to capturing your audience, focus on video. It should be a key component of your content marketing. It makes sense to do so since YouTube is the second largest search engine online. And, it’s highly effective at converting leads into buyers. But, take a closer look at a few key reasons you should be including video as a component of your content marketing efforts right now.

#1: People Are Using Video at Increasing Rates

This is really the bottom line. People like video. Across nearly all types of generations, video has become one of the most important tools for marketers because people are watching videos at an increasing rate. More so, experts believe that 71 percent of Millennials actually prefer video (with 58 percent of Generation X and 54 percent of Baby Boomers doing so).

#2: Video Converts Leads

One of the most important considerations here is what your video can do for your bottom line. Research indicates that video actually converts leads at a higher rate. In other words, video can pull in more people than your other forms of content marketing can.

#3: Video Can Boost Google Rankings, Too

Another key area of focus should be in how video can help you with search engine rankings. Video itself is helping with ranking well in the search engines – search engines rank websites with videos and links pointing to them higher than they do websites that do not. Plus, you can convert your video in a transcript, adding keywords to your website.

#4: People React to Video

Let’s say you create a fantastic video packed with information. You place it on your social media pages. It is more likely that your video will be shared before your other form of content is. And, when building a strong marketing campaign, shares are incredibly valuable. In short, if you want to increase your bandwidth to gain more attention from new followers, video can help make it happen.

#5: Video Brands Your Business

Video gives you a unique opportunity to brand your business. Every time you launch a video, you are providing a view into the way your organization does business, who you are, and what you have to offer. While all content marketing can offer some insight here, branding creates an image in the mind of the consumer, increasing his or her impression of you.

#6: You Can Monitor Your Strategies Effectively

Another nice benefit of video is that it provides a way for you to consistently see how your marketing efforts are working. You can see if people are clicking on it, where they go, where they stop watching, and what they tend to react to. All of this creates a better way for you to create successful campaigns down the road.

When it comes down to it, video marketing is an important tool in helping you to grow your business. Are you using it enough?


Posted in: Getting Ideas, Making Decisions, Video Production, Viral Video

When it comes to educating and engaging with your audience, no other medium even comes close to being as effective as video marketing. The beauty of video marketing is that it allows you to not only get the content of your message across, but you can tightly control the tone and style of how that content is delivered.

If you’re considering making a video, you may be going back and forth between shooting it live action or creating an animated video. Unfortunately, there’s no one-size-fits-all answer to that dilemma; both styles have their perks and drawbacks. Keep these things in mind as your deciding what type of video you want to create.

When to Use Live Action Videos

Live action videos are a great way to showcase a tangible product or service. If you’re selling, say, a vacuum cleaner, a live action video can demonstrate its benefits in a way that an animated video could not. Watching an animated vacuum cleaner suck up animated particles isn’t nearly as convincing as watching the real thing in action.

On the other hand, live action videos have some limitations. It’s hard to convey abstract ideas, such as cloud-based services, using a live action video. In instances where an intangible product or service is being provided, live action videos may not be effective.

The Benefits of Animated Videos

Animated videos are awesome for conveying abstract or conceptual ideas and services. These types of videos are well-suited for companies that provide web services that may be difficult to sum up by an actor working from a script. They also don’t have the limitations that live action videos do. Do you want to incorporate a cape-clad pig flying over a cityscape? No problem! With animated videos, you’re only limited by your own imagination.

Animated videos are also easy to brand. You can incorporate the same fonts, styles, colors and themes that are on your website into your video, providing consistency across marketing materials.

As your products and services evolve, it’s very easy to edit animated videos to keep them up-to-date, making them a great long-term marketing tool. Editing a live action video is significantly more difficult and likely won’t have the same seamless results.

Summing It Up

Both live action and animated videos have their areas in which they shine. By considering the message that you want to convey (along with a few other factors like budget, time constraints, and resources), you can decide which style is best suited for you.


Posted in: Making Decisions, Video Production

The goal of any business video is to ensure that you create a connection with your viewers. Engaging videos get attention. They are shared. Perhaps most importantly, this type of connection with your audience helps you achieve your goals. What should you do to make a video engaging, though? Here are some simple tips that create outstanding results.

Let Your Video Tell a Story

Don’t shoot an advertisement. Instead, let your audience learn something through a story-telling format. You’ll want to make this very clear – ensure they can follow along and “get it.”

Let Your Actors Be Themselves

The best way to engage your audience is, in fact, to let anyone in the video be themselves. Instead of trying to “act” let each member of the video shoot just act as they normally do. This helps to reduce the overall stress of the shoot and helps everyone to have a bit of fun. That comes through on the other end, too.

Make the Interactions More Genuine

Don’t follow a very hard script. Instead, let people act and interact the way they normally do. This helps to ensure that your audience sees that you are a real person and that your company is all about being authentic.

Get the Content Right

Aside from the video script, you also want the content of your video to convey a sense of fun and lightheartedness. For example, choose camera angles that are able to create the mood – don’t settle for just a direct, face-forward look. And, add some music to help drive home the emotion you hope to create in your video.

Don’t Forget the Details

Sometimes, you need to communicate actual details. Using graphics at the end of the video, for example, can help convey this information. You’ll also want to consider adding details that help to make the video more unique and stand out.

The more time you take to create an authentic experience, the better. When it comes down to it, videos are only as good as your video production company can create – and that means hiring a team that is well seasoned in creating engaging, interactive videos the audience can relate to.


Posted in: Video Production Tips

Lead nurturing, the process of taking a fresh lead and turning to a buying process over various connection points is one of the most important parts of building a business. Yet, many companies have yet to move their marketing towards video, even though it is an incredible opportunity to connect with people in a very effective manner. In fact, video is one of the fastest growing areas of digital marketing itself. There are various ways that you can use video in your lead nurturing and marketing automation. Here’s a look at some of them.

Getting New Leads from Video

A visitor comes to your website. They are able to interact with your business website, but they also can watch a fast video that provides them with a formal introduction. Instead of just providing a simple contact form and hoping they fill it out, this method allows you to form a real connection with your lead. You can set it up so that your video plays at just the right time. And, within that video, there is an area where they can submit their email address. They watch the video and want to learn more – of course, they will submit their email to get more access.

Video Email Works Well

Another tool available to today’s business is email. That’s not anything new, but what is happens to be what’s inside that video. You can place videos right in the emails that your customers receive. This way, they can open the email – due to your on-point subject line – and immediately connect with you. Video does well in email and can improve click-through rates significantly. In some situations, having a video thumbnail will increase your lead generation many times over just having a standstill image there.

Keep That Engagement Going

You have the lead. You’ve connected with them through presenting your information and company brand. Now, use email to continue to connect with your customers. For example, you can use video to encourage them to download a company brochure. You can use video to help them to gather insight into a specific service you offer. Use video in every stage of the lead nurturing process including:

  • The awareness stage when they realize there is a problem in front of them and need a solution.
  • The consideration stage when they are looking for solutions to their problem, such as seeking out companies or products to work with.
  • The decision stage occurs when they have the solutions and need to make a decision.

Find solutions that fit their needs here. During the awareness stage, they will need educational videos, for example. In the consideration stage, they are looking for testimonials from clients and case studies. And, in the decision stage, they need testimonials, free samples, special offers, and product-based videos.

When you consider each one of these factors, it becomes clear that video is an important part of your marketing automation process. Once in place, this type of video marketing setup can help you to develop a strong foundation for nurturing your leads into buyers.


Posted in: Video Marketing

It’s always a good thing when you grab the attention of a customer or client. You love those immediate moments where you can show off what you can do for them. But, how do you keep their attention? That’s essential. The cost of finding new leads (not to mention the amount of time you have to spend to find them) is simply too much for most companies. The key is to keep your current customers engaged in your brand. This is where you’ll increase your profits and drive engagement long term.

Video Can Help

Video is an exceptional tool to help you to make that possible. Everyone has a few seconds or minutes to watch a new video. However, it is not always easy to create a video that is going to hold their attention and keep them coming back for more. There are a few simple things you can do to help encourage this.

Don’t Focus on the Sale

This is perhaps the most important piece of advice for holding your customer’s attention. You will not do that with a promotional, commercial-like video. Instead, you’ll want to offer something that’s more engaging and interesting. It may not seem logical – you want to promote your product and service, of course, you should mention it. But, that’s not the way today’s customer interacts with brands.

Respect Your Customers’ Experience

Today, there’s one key secret to marketing with video successfully. As noted, you do not want to focus on promotional material. However, you can still include your product or imply it. That’s really all you have to do. That’s because today’s customers are far savvier than you think. They’ll respect you more if you provide a sly focus. Don’t make it an obvious play for their attention Video needs to be interesting to the customer as the first, primary step.

Be Consistent and Reliable

You’ll also want to work hard at keeping your customers focused on your brand. To do that, get in front of them on a regular basis. Post each day or every other day. Creating and following a publishing schedule is exactly what you need to do. They may even get to the point of coming to look for your video to find out what cool or interesting topic you have to share with them that day.

It Has to Be Easy to Find

Next, focus on making your content easy to find. That is, use it on social media. Let your customers find it on a specific website. The key here is to give them the same place to go back to time and time again to find you!

And, Interact Often

Let’s say you decide to post a new, fun, and attention grabbing video every Friday. Great, put that video together. Then, lead up to it throughout the week with clips or teasers. Give them something to look forward to.

These tips create fantastic videos, videos people want to watch and will interact with. This ultimately gives you the best ability to embrace your customers through your brand.


Posted in: Video Marketing

Does the length of a video really matter? The quick and easy answer to this is yes, it does matter. It is quite common for businesses to see the value of using video in their business but hard to grasp what to include, how long to make it, and when to update it. If you are creating a corporate video, length does matter for a variety of reasons. The easiest rule to follow is to create a video that is no longer or no shorter than it needs to be. Not so clear? Here’s a bit more to help you with this decision.

How Much Will People Watch?

Ultimately, people have short attention spans. They have so many touchpoints of information and streaming media available to them, it is hard to hold attention long term. In one study, conducted by Wistia that looked at millions of data points, the goal was to see the difference in the average time watched of a video based on the length of that video. It found that videos that were 30 seconds in length saw viewers watch about 80 percent of the video. If the videos were longer, say about an hour in length, the percentage consumed by the individual fell to about 25 percent. Here, it is clear that short videos are best, but that’s limitedly accurate. After all, you have time constraints and information to share to balance.

The study also looked at how much people engaged with the video based on various lengths. It found that audience engagement dropped significantly when videos were longer. After an initial drop point though, the amount of decline is at a much slower rate. This indicates that people react quickly – usually in the first few seconds – to determine if they want to watch the video. And, if they do, they stick around for it and engage with it longer.

You can consider other studies such as one conducted by PEW Research that found the median length for the most popular videos placed on YouTube was 2 minutes and 1 second. Less than 3 percent of videos that are over 15 minutes were considered popular in this study.

What To Keep In Mind

There are many other factors that should play a role in your decision on length of your corporate video.

  • Are you creating a training video? If this is the case, the length has to be long enough to convey the tasks necessary. Sometimes, length cannot be limited in these situations.
  • Your goal when creating a video is to design a video that gives your viewer key information in the right manner. You want them to receive as much information as possible and retain it.
  • If creating a customer testimonial video, for example, keep these to about 60 seconds. Longer testimonials are not necessarily longer.
  • If you are sharing videos on your social media sites, shorter is better. Focus on the standards here of about two minutes for YouTube videos. These typically are shared longer.

More so, give the viewer what they need upfront first. Realize you need to grab their attention initially and then keep them there. This means creating a video that’s well done and offers the information necessary clearly. You’ll also want to ensure that any corporate video you create doesn’t waste time – give them what they need without being long winded.


Posted in: Video Production Tips

Media website Instagram, which has long been known for its ability to share photos and short videos, has a new option for users. Now, videos can be as long as 60 seconds. While this may not seem like a big deal, those who are creating content and ads for small businesses may find that it is one of the most important tools available to them. How can Instagram help your business to expand its reach and achieve more in this new, longer video format?

Why The Change?

Instagram just opened up videos to marketers recently and, at that time, offered just 15 second slots. While that may seem like a very short opportunity, it was the first time the site was offering videos to advertisers. And, in doing so, it may be working to help small and medium sized businesses to expand their reach in one of the fastest growing and most socially used option today. What does this mean to your business?

More Mediums and Followers Available to You

One of the best reasons to use Instagram’s longer video format is quite simply because this is where the viewers are. With the longer format, it is now possible for the site to complete directly with other video sharing sites such as YouTube and Snapchat. It also allows individuals to gain better access to your content that otherwise would not have had the reach. Instagram has about 400 million users active on its site each month. It is expected to grow by 15 percent in 2016 and 2017. The site also very popular among all social media users with nearly 52 percent of all people using social media on the site.

How Can You Take Advantage of It?

Instagram offers a number of fantastic benefits and features. How can you take advantage of this longer format?

  • Create engaging videos that showcase your products or services. Make sure they are young and vibrant, much like the company’s audience.
  • Use the site to compliment and reach new people. You can share your videos on Instagram as well as on other social media sites such as Facebook and YouTube.
  • Embrace new formats and interesting concepts. For example, 360 video is becoming an important tool. You may wish to use the format as an educational platform to teach people about your products.
  • Instagram’s large following makes it easy for you to see results from other content as well. When they watch your posted video, they can easily click over to your website to make a purchase or to sign up.

The bottom line, though, is that most businesses need to be using Instagram. It is one of the most important tools for today’s companies and consumers because it is easily accessible, simplistic to use, and used by so many people around the globe. This is where your customer and client base is. With longer videos available to you through the platform, you can also use it to accomplish much more for your business than ever before.


Posted in: Online Videos

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