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Producing an industrial video can be an exciting opportunity to showcase how your operation works. It can be used for training, demonstrations, or even as a tool to help you find ways to improve the way you operate. To make it a success, though, you’ll need to ensure the shooting location, equipment, and overall plan is in place. Most industrial locations are working, high-risk areas that require special attention.

Create a Plan First

Before setting up the shoot, examine the area well. Know how much area you need for equipment. Create a storyboard to guide each of your shoots. It’s important to do this in an industrial setting as one of the first steps. Without doing so, there is no way to ensure that you’ll be able to make what you need to happen – most industrial spaces offer limited room and various pieces of large equipment that’s typically hard to shoot.

Focus on Safety

Talk to the industrial plant manager. Create a solid plan for how to keep every person involved safe, including those that are actually working at the location. As a key part of your shoot, you may be tempted to climb on equipment or use high ceilings. Be careful – there are electrical risks throughout any of these locations that need to be planned for well in advance.

Get Lighting Right

Some of the older industrial locations will have limited available light. Others use a great deal of overhead light streaming in from windows. More modern locations use natural light to reduce costs, but that light can be too bright in some cases. Plan for your lighting well in advance. Whenever possible, do some mockups for lighting specifically. Larger equipment creates big shadows, too, making it a bit more complex.

Make Your Presence Known

Filming in an industrial location takes a lot of practice, but it also gives you lots of opportunities. Pan the shot so that whoever is watching the video has an idea of the layout of the room. Show off all of that space. And, know the audience’s need. Do they need a close-up shot? Or, do they need to see the whole person moving around the area to understand their job? It’s important to know the process within the industrial location – how do things move through space and what’s accomplished, to ensure you can shoot it well.

Take the time necessary to create a professional industrial shoot. Working with a production company helps minimize the most common mistakes in this process. Don’t overlook the importance of ample planning, the right equipment, and a flexible shoot that gives you plenty of options to modify the space or picture to get your desired outcome.


Posted in: Video Production Process, Video Production Tips

It’s time to get your company’s next video produced. You’ve spent a lot of time working on some ideas or you just want the production company to step up and do it all for you. You set up a meeting. You discuss your thoughts and needs. Then, the production company starts talking. What did they say? What does all of this mean?

There are a lot of terms and unique phrases you’ll learn during the video production process. You should know them all so you can play a role in making decisions about your product. But, let’s break down some of those that relate not just to video production but also to video marketing. Are you ready to get started?

Are we filming yet?

It’s a common phrase used by non-production companies. First, there’s no film involved anymore. It is all done using digital video. That’s a good thing because it means it’s more accessible and something we can meld into the right product. When it is time to get the process underway, you’ll hear the phrase “shoot” used. That’s the most common term used to start the recording process.

What is a videographer?

Today, you won’t work with a producer but a videographer. This is a person that operates the camera itself. This professional is one part of the larger production team.

All of that equipment

There’s much of it. Here’s a rundown of a few common terms you’ll hear:

  • Sticks – these are the tripods used to hold up the camera.
  • Sound bites – these are specific phrases or terms we pull in to create the film.
  • B-roll – this term describes additional footage that will go along with what we’re filming at that point to create a finished product.
  • Diffusion – a transparent sheet that helps to reduce the brightness of light.
  • Supers – this term describes the text or graphic that appears during a video presentation.
  • Cutaway shot – this is a shot that breaks away from the continuously filming shot and allows for the inserting of something else before going back to the continuous shot.

What does all of this mean to you, the company looking to have a video produced? Not necessarily much. In most cases, you do not have to play a significant role in the video production process, though your ideas are always gathered to ensure the final result is what you need and want it to be. Today, digital video production focuses on creating a stunning product in the most cost effective manner. Working with the right team helps ensure that you always get the features you want, but knowing a few things about the video shoot, like this terminology, is never a bad thing for your company.


Posted in: Video Production Process

Corporate videos are everywhere, from television commercials to social media news feeds. With their unique ability to humanize a business and provide valuable information in a digestible format, not to mention the ease with which they can be shared, it’s not hard to see why videos have become so popular among marketing teams.

On the surface, creating a video may seem like an easy undertaking, but don’t be deceived; it’s far more complicated than it looks. Here are three reasons that you shouldn’t waste your time on internal video production.

There’s No Substitute for an Expert’s Eye

If you’re like most people, you can spot a commercial shot by a local business from a mile away. The sound quality is lacking, the lighting is all wrong, and the whole thing just seems “off.” What kind of impression of their business does that leave you with? Does their amateur effort inspire feelings of trust? Are you motivated to find out more about them?

Now think about a marketing video put out by a large corporation. There’s no comparison, is there? So what’s the difference?

The difference, of course, is that one commercial is shot by an expert video production team who knows how to use equipment, lighting, and editing software to get polished results, and the other was shot by someone’s camcorder-wielding nephew.

When it comes to crafting a video that will establish your business as an industry expert, there’s just no substitute for an expert’s eye.

Good Equipment is Expensive

Sure, smartphone technology has come far. The camera on today’s smartphone is far superior to the camcorder of even five years ago. However, your smartphone’s camera is still limited by a fixed lens and built-in microphones. In other words, they’re fantastic for capturing your son’s piano recital, but they’re not going to produce a corporate video that you’ll be proud to share. Your computer’s editing software can help iron out some of the rough spots of your video, but you need a solid grasp on the finer points of video editing to make the most of the tools available. Once again, there’s no substitute for the knowledge and experience of an expert.

To achieve today’s standard of audio and visual quality, you’ll need to invest in thousands of dollars of professional equipment. And because video technology is constantly improving, that won’t be a one-time investment.

You’ll Save Time and Money by Turning to Experts

It may sound counter-intuitive, but when you take into account the expense of a hiring an in-house videographer and investing in all of that pricey equipment, not to mention the countless hours of shooting and editing your video, it’s unlikely that you’ve saved even a penny by attempting to produce the video yourself. You certainly won’t achieve the quality level that you’d receive from a video produced by an expert. By hiring a professional video team, you can ensure that your resources aren’t being wasted.

Video marketing is becoming increasingly popular, giving businesses an opportunity to make a memorable first impression. Whether you’re creating an explainer video, a promotional video, or a testimonial, make sure that first impression is a great one by hiring a professional video team.


Posted in: Video Production Company, Working with a Video Production Company