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The call to action (CTA) of your videos is nothing to overlook. It ultimately takes your viewer from a bystander to taking action in your product or service. The goal of any CTA is to get a person to make a purchase or contact you. But, how you do it matters.

There Are Numerous Types

Define what your goal is before choosing a type of call to action. For example, do you want the customer to buy something right now? Do you want the customer to go to your website? Call you? Once you gather this insight, consider your audience. What have they done to this point in the purchase process? Are they ready for a true “buy it now” call to action?

Examples of Video CTAs

In a video – whether it is an explainer video or a testimonial (or anything else), you have a variety of ways to ask the customer for their information. Sometimes, a simple statement of “call us for more information” is all that is necessary. However, it pays to get creative, too.

  • Offer a free trial. Perhaps your customers can sample what you have to offer.
  • Consider a contest. Introduce it and then use an “Enter to Win” CTA to get their attention.
  • Ask a question fitting to the content of your video. For example, you may want to try to start a conversation. Use a hashtag to track answers. Then, encourage customers to “Join the Conversation.”
  • Fill out a short form – this is a common CTA for videos, but it is important to direct them to where to find the form if it is not on the same page. The key to forming success is to offer a benefit to providing their information – a free trial, free information, free information package, etc.

Most importantly, make it authentic. You want to ensure the customer knows there is some type of value in connecting with you and communicating with you when it comes to sending you their information.


Posted in: Video Production Tips

Business events – from luncheons with your team to large conferences – are a way to share information. Providing video that does this is essential. Imagine going to a company-wide conference only to have speakers on hand to lecture for hours on end. It is boring and hard to retain information even when the content is interesting to you. But, explainer videos can help you take information and create it in such a way as it gets a clear message out to your attendees.

How to Use Explainer Videos at Your Events

Nearly any type of business function can benefit from the introduction of explainer videos. These videos take the material and break it down to make it easy to understand. You can expect this type of content to provide education, insight, key topics, or details.

At a conference, you will want to choose numerous videos like this. It should be content that helps get your message out with the right sound and composition to grab and hold the attention of your viewers. If, on the other hand, you are hosting a smaller event, such as a board meeting or an investor summit, you will want to use more formal explainer videos. In this format, they should work more effectively than a simple PowerPoint.

You can also use explainer videos for other needs. For example, create one to help teach your employees how to handle various scenarios they come across while working with your customers. You can use them to communicate your company’s message in a fundraising video. Use them as a way to communicate directly with your customers, too, such as explaining your product or service.

Making Them Successful

In order to get the most out of your explainer videos, really work to develop the content of them. You will need to have the right type of message, but you also need the details to be just right. This should include music, lighting, and composition. It also is important to develop a well thought out script, one capable of answering all of their questions before they ask.

Finally, pull off your video with care. To do this, focus on ensuring your viewers have a great view. Be sure you have the proper equipment to showcase your video in the best format. And, consider creating several videos for larger events.


Posted in: Video Production Tips

Explainer videos are tools like no other. They provide a clear explanation of something. Done well, they can serve to educate your audience on a wide range of topics and do so in an engaging, memorable way. But, explainer videos take a bit of time and planning to get right. Here’s how to make it a success by focusing on creating a video script that will capture your audience’s attention.

Get Inspired

Bring together people who can help you define what it is you need from this video. You’ll want to be inspired by your customers or audience. Create a brief list of ideas. Then, begin to work to flesh out those ideas. Keep the group of people working on the project small as to not overwhelm it with too many ideas.

Put the Script Together

Now that you have a basic idea, it is time to work out the explainer video’s script. You should do this with careful planning – don’t just freeform it. Start with addressing the problem that the video will overcome for the viewer. What will you teach them? Then, it is time to offer a solution to your audience. What is the solution you have to offer? Finally, create a list of benefits – what happens when the audience member uses your solution to solve his or her problem?

Once you get some specifics down pat, you can then work on the actual explanation. Tell them how it works. You’ll want to provide a brief description and then be sure to demonstrate the product or service at length. Remember, this is video so your content needs to show what is happening.

After providing a full explanation, the video should also offer a conclusion and wrap up the information. Summarize what you’ve told them and again state the benefits. Then, and perhaps most importantly, put a call to action in place.

Make It Work

Don’t overthink your explainer video. Instead, keep it as short as possible with a goal of keeping the script short. Then, you’ll want to focus on keeping the content as conversational as possible. A big portion of the benefit of creating these types of content is to engage with your audience and customers – be sure your video script includes a bit of personality.

It is also a good idea to work with a video production company to handle the process. They can help you with the details of putting it all together and doing the edits. The goal here is to ensure the final product is impressive and professional, what your audience expects.


Posted in: Video Production Tips

Could animation change the way you market to your audience? Animation is a type of video production method that can make a big splash on any marketing campaign. It can work in a variety of ways, but one of the most effective uses for it is in explainer videos. These videos are those that break down complex topics and bits of information to make them more accessible and easier to understand. When you do this through animation, you can often see a better level of interest from your viewer and that translates into a better understanding of your topic.

But, there’s a question you have to answer here. What type of animation is best suited for the type of explainer video you hope to create? There are several options available to you, each with benefits to offer. Depending on the way you plan to use your videos as well as the audience and content, you’ll be able to choose the format that makes the most sense for your individual needs. Let’s take a closer look at a few of the options available.

2D Character Animation: In this form, the images are flat and the animation is basic. The animations can move left and right and up and down, but that’s about it. This is the traditional, old-school cartoon drawn by hand. They work very well for basic explainer videos.

2D Motion Animation: Another level that moves a bit further out is 2D motion. This is not 3D level motion, but it still allows for the designer to create motion that’s more elaborate and realistic.

3D Animation: For a more realistic look, consider 3D animation. It creates a true real-world view that makes the background look as though it is behind the animation itself. This can help to make the video more realistic because you can use advanced design techniques and even props.

Whiteboard Animation: The use of whiteboard animation is more unique in that it offers real-time presence. The viewer is able to follow the video from beginning to end to ensure that the message is fully received. This type of animation is best for those who are looking to create a sales presentation.

Stop Motion Videos: Another type of video format that can work well for explainer videos is stop motion. In it, a number of photos are used and then pulled together during the editing process. This type of video is more basic in terms of how it is built, but it takes time to create. It is interesting enough to pull in your users.

Screencast Videos: Yet another option uses screencasting software. With it, it is possible to create animation that’s performing various actions. You can also bring in other video clips and create a streamlined single video.

With so many options available, it can be a bit overwhelming to know which is right for the type of video you are hoping to create. Don’t worry. When you work with a professional video production company, they can help you find the best use of animation for your particular goals.


Posted in: 3D animation

Explainer videos are one of the most valuable of all types of videos for many businesses today. They tell a story. They provide insight. And, they often help your business to connect with your audience in a very impactful manner. But, explainer videos can be done very poorly and that often leads to limited – if any – response from your audience.

One key reason some explainer videos fail is because they lack in three specific areas. Let’s face it – most people are interested in watching a video to see how something works rather than reading a manual to do the same. And, B2B’s tend to find that this type of marketing can offer a far better ROI than promotional videos.

What Your Videos Need to Have

You know the value of explainer videos. Now, you need to know how to perfect them. Here are three elements that you need to incorporate into these videos to achieve the goals you have.

Your Story Needs Characters

Any story – which an explainer video needs to tell – should have characters. In this case, it’s common for an explainer video to feature a buyer persona. This is the person that represents your buyer. You want the person in your video to be the one that your customers connect with and see as themselves. Establish who your ideal buyer is. And, then, incorporate this character into your video.

There Needs to Be a Conflict

Next, consider the conflict. What’s the problem? Your product, of course, is the solution. However, the first step is to ensure that your buyer sees a conflict that they can relate to. Without a conflict, there’s simply no way for you to tell a story. And, you need to be sure that your conflict is something that truly does impact your audience. What is their pain point? Why did you make the product you are selling in the first place? Often, it is necessary to create an emotional connection between your character and your audience using conflict.

Resolutions and Solutions

Now they see themselves on the screen. They see the problem that has impacted them for a long time. And, you step in to offer the solution they need. In explainer videos, this is the area where you show the viewer how your product or service matters. It’s the purpose of your story. Explainer videos that offer this solution component are those that get a response from the buyer. “Hey, that’s my problem and that’s the best solution for me.”

When creating an effective explainer video, you really do need to create a story like this that communicates clearly what your product is and how it works. However, you also have to develop that story a bit more fully so that you can create an emotional connection with the viewer. Not only are they more likely to buy a product like this, but they are also more likely to share this information with other people. If your explainer videos are lacking in this area, it will impact your success.


Posted in: Video Production Tips