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An explainer video is just what its name sounds like – a tool to help you explain something to your audience. They are a fantastic way to get people interested in what you have to offer. However, there are various styles available. Choosing the right model is important since you want to be able to reach the right audience in the best manner possible. Consider a few examples to get started.

The Live Action Explainer Video

Perhaps the most common form is this. A person is in the video explaining the information to the viewer. Live action is usually based on a full script. It breaks down a great deal of information and creates a personable approach to explainer videos. When people see real people – those they can identify with – they are able to engage in the topic a bit more. You can choose a live version or just record an individual. Live is most certainly more engaging if you can catch your audience at the right time.

The Stock Footage Explainer Video

You don’t always have to use people or even have to include a film-like experience. In some cases, companies choose to use shots of stock film edited together. This is the most cost-effective option (depending on what you decide to include). It does not offer the same level of engagement and can be seen more like an advertisement if not done well. However, with the use of drones and new media, it is an option for many.

Animation Explainer Videos

Both 3D and 2D explainer videos can be done in animation. While you may instantly think that animation is all about cartoons, it doesn’t have to be child-like at all. In many cases, it can be quite professional. What it does well, is break down complex topics into easier to understand bits. It can also be an excellent way to make your boring content a bit more engaging to your audience as a whole.

What to Consider Before Making a Decision

To choose which of these, or other, forms of explainer videos is right for you, it helps to break down your goals and your audience. In most cases, you’ll want to choose something well within your budget. At the same time, you need to consider what your audience is most likely to connect with. Work with a video production company who can offer more insight to you on how well any model works for your needs.


Posted in: 3D animation, Audience, Getting Ideas, Online Video Ads, Online Videos, Video Marketing, Video Production, Video Production Tips

When was the last time you needed instructions on how to put a piece of furniture together? Did you rely on the unhelpful insert that came in the box, or did you head over to YouTube to see if anyone else ran into the same problems? If you’re like most people, you use video to answer complex questions in a few short minutes.

Current and prospective customers within the financial industry are no different. The average customer wants simple, straightforward information about important financial services and news that can be delivered on any device. Video brings this perfect balance of convenience and value to financial customers daily.

Types of Financial Industry Videos

There are multiple ways video can benefit businesses in the financial industry whether your company is offers banking services, brokerage services, or personal financial advice.

New Services

Adding a new service to your business? Breaking into a new market? An announcement video is a quick, friendly way to let your audience know what you’re doing and how it will benefit them in the long run. An announcement video is also a great opportunity to explain existing services and elevate your authority as a financial brand.

Explainer Videos

Want to give your clients a basic overview of registered retirement savings plans? Plan to offer helpful information about tax-free savings accounts? Saving for short and long-term needs as well as retirement is one of the most important things your clients can do with their money. Unfortunately, the average client doesn’t understand how it all works. That’s where video content comes in. Create an explainer video to provide meaningful information in a convenient, easily understood format.

Marketing & Advertising

Recently open your firm and need to get the word out? Are customers in love with your services and you want to tell the world? Buying airtime on television or radio can drive marketing costs through the roof, but a simple advertising video can work for you on the web 24/7.

Why Use Video in the Financial Industry?

In addition to informing customers about important financial services and products, video can be used to boost a company’s visibility in the marketplace and achieve brand awareness with a target audience. A video is also the most frequently shared and engaging content format on the internet, which means your investment in video content creation can provide new leads and a higher return on investment.


Posted in: Video Production Tips

Video can be at the heart of your efforts to build a strong business brand. Whether your company is brand new, or your video efforts are, videos themselves can play an important role in helping you to get your brand in front of more people. As a smaller company, for example, you need to be able to show your audience that your brand is one that is interesting, unique, and worth their time. Video can help you to do this and much more. But, to make it happen, you need to create the right types of videos.

Which Videos Should Be Your Initial Focus?

Even if your company has a moderate to small budget, creating video is an excellent way to create a foundation for your company. But, you’ll want to ensure every video you create is worth the investment you make. For that reason, most businesses will want to start with these basic video formats and build from there.

Tell the Company’s Story

One of the best places to start is about your company. While you do not want to create a complete company-focused video – you want to show why your company is best for the viewer – you do want to tell your story. A company story video format lets you do this. It can provide information on what the business is, why it is present, and who is behind it. It should also provide information about what makes the company unique. The key to success here is creating a human-level of connection with your audience. They need to see the value in your company.

Explain It Videos

Explainer videos provide you with a way to communicate with your customers. They also provide you with a way to showcase your products and services. There are various formats of them, but the ultimate goal is to show people how your product or how your service solves their problems. Do this, for example, in an animated video. It can help to show how the company works to improve the life or efforts of the customer. You can use other formats, too, such as live action or screencast.

Testimonial Videos

Another important place to start is with the testimonial video. Get your current customers involved. Most of today’s customers will value the input and information another customer offers more than they will anything else. For this reason, you want to communicate with your audience what your other customers are receiving. Testimonial videos can let you do this in a very streamlined fashion.

This is where most companies need to start when creating videos for their business. It creates a foundation from which you can build. Use these videos on your website, blog, and social media to gain attention.


Posted in: Video Production Tips

What types of videos does your business use? For some businesses, using a variety of videos can provide new opportunities to connect with customers and share information. It is important to choose videos that fit your specific, current need. However, business owners should also know the various styles of visions available and when each works. Here’s a look at some of your options.

Product Videos

This is perhaps one of the best options available. They provide a way for your audience to learn about a product’s features, design, and benefits. You’ll use this type of video to show how your product works to benefit your audience.

Explainer Videos

Explainer videos go further and provide a more in-depth amount of information to the audience. They are meant to be educational and provide solutions to customer or client problems. Many times, they relate directly back to your product. You’ll want to use this as a more friendly and conversational way to communicate information.

Testimonial Videos

There are fewer ways to secure a sale than to have a previous customer share a testimonial about your product or service. These videos are excellent tools for building your brand. Your customers are in them, sharing their experience. It’s a great way to win over your customer who is on the fence about buying from you.

Promotional Videos

The promotional video is a sales pitch to your customer base. While they are meant to sell a product, these videos still need to communicate your brand to your customers. Use it to showcase an event. Use them to invite people in for a special sales day. Connect through your branding.

Employee Training Videos

Videos are often thought of as tools for customers, but they can also be exceptional in communicating your brand, products, and work expectations to employees as well. These training videos do not just need to be hands-on, “here’s how to do this” type of videos. They also case share insight into the company and the role employees plan in it.

Social Videos

Social videos are meant for all of your social media accounts. Many of the largest social media websites – such as Facebook, Twitter, and Instagram – encourage you to post videos. This is an excellent way to get your customers to know your brand. You may wish to do them live, but even placing these videos on your social media and website can work as well.

These are some of the most important videos for your business. The good news is you can work with a video production company to help make them come to life.


Posted in: Video Production, Video Production Tips

Explainer videos are becoming one of the best, most sought after tools for today’s marketing. That’s because, when done well, they are one of the best tools you have for marketing a product. While they do an excellent job of converting visitors to buyers, there’s one big problem that commonly occurs with these videos. They fail when they aren’t done well.

But, it’s not just who you order from that matters.

It also matters how you communicate your needs and less about your product or the video itself. In other words, if you do not put enough time and effort into creating an effective script for your explainer video, it can’t succeed.

Of course there are other factors involved, such as the animation and action, but there are several key mistakes you can avoid during the ordering process that can make a big difference in the outcome you have.

Are You Making These Mistakes?

Check out these mistakes – the ones most clients make.

  1. You don’t really know what you want, just that you want animation. Before heading into a conversation with a developer, determine if you want 2D animation or 3D. Determine if you want motion graphics or another type of animation.
  2. You didn’t hire the right animation company for your needs. It’s more than looking at their portfolio; you also need to ensure that, after watching an example explainer video, you should understand the topic.
  3. You haven’t defined the actual goal of your project. Do you plan to use it on social media, a website, or even a trade show? Communicating this ensures the best final result.
  4. Your scripted doesn’t flow well. You “get” the message because you are on the inside of your company and you know your product. If it doesn’t flow, though, your clients and customers won’t get it.
  5. You aren’t giving the designers enough space. Allow the professionals, who understand the trade and your company or product, work their magic. If you need changes later, that’s one thing. But, if you limit the creativity too much, you’ll limit your success overall.
  6. Your animated script is just too formal. You don’t want your script to be so over-the-top technical that people get bored and move on.
  7. You aren’t providing enough information. On the other hand, it is quite common for businesses to provide only a bit of information. Don’t assume your customer is going to make it to the website to learn more.
  8. It’s just too long. People are not likely to remain watching your video for very long. Even if you have a lot to say, it isn’t likely to be communicated in the right way. Stick to about 150 words.
  9. Don’t wait too long. If you have a deadline, build in plenty of time for the project to be completed. Rushing it will limit the overall quality.
  10. You didn’t tell them what to do. At the end of your video, you need to build in a call to action to tell your customers what their next step is.

If you take a bit more time to create a more effective script and product, you’ll really have something that works. It teaches, it explains, and it creates customers as a direct result.


Posted in: Making Decisions, Video Production Tips, Working with a Video Production Company

A transparent flow of communication can be afforded throughout your company by creating Live Video Webcasts. This will save your business a lot of time and money on the logistics of bringing all of your leadership at one point with the whole lot of your employees. Offsite leadership can as well join a remote webcast from multiple continents to avail valuable updates for the company.

The videos’ Interactive features enable you to ask questions and share meaningful thoughts through text message or via e-mail, receiving real-time responses from the leadership of your company. You may be having employees who connect to various different devices? No worries! Video technology is designed as cross-platform friendly, so whether using a desktop computer, Android or iPad, you can be assured your video message will seamlessly play across the board.

 

HRs’ Benefits of Using Animated Video

Video has demonstrated being very effective tool of communication and people’s educator. When you’re dealing with legal requirements and significant procedures, communicating with staff is essential, and animated video do that perfectly. Surveys have proven that people remember and apply more of the information they receive through video. In fact, information comprehension presented an increase by more than 75 percent when addressed through a video.

It is very easy to track explainer videos and all the details pertaining to it. When you wish to communicate useful details concerning healthcare policies changes or something else needful to sustaining your workforce, you want to ensure that the message is received by everyone. You will, at the comfort of your monitors, be able to keep track of the video, who watched and who didn’t by the use of video metrics. In addition, it’s possible to implement testing tools and quizzes on top of a video program.

 

Emergency and crisis communications

Effective communication, externally and internally, is very vital in averting the undesired impact of a crisis. In most cases, your employees are probably your most key ‘stakeholders’ during a crisis. Inadequate and ineffective internal communications can undermine all your efforts to manage a crisis externally. This may lead to low morale and lack of trust, poor customer relations and employee turnover that can result in undesired consequences. It is high time you need to use videos to interact with your employees in a friendly and professional manner. Every employee feels his or her needs are half way met when engaged in a dialogue with the executive members of staff. This kind of videos can be customized individually to collect information related to the said crisis and provide possible ideas of averting a crisis.

 

Explainer Videos tool

Because HR department is highly involved with on-boarding hires, the members of staff have much of details to relay. This new information needs to be communicated relatively fast. Explainer videos aids employees to comprehend new material, retain info, and implement it swiftly than if they experienced it through an audio or just text. When there is need to interact and to communicate in an efficient manner, an explainer video is an ideal way to accomplish it. PowerPoint presentations are often the traditional ways used for relating HRs information. However, a video is more interactive and engaging and often gets the job done more efficiently and fast. Since a video uses engaging imagery and a narrative structure, viewers are likely to be not only informed, but with a conviction of how relevant the information is to their employment with your company.

 

Code of Conduct Video and Compliance

By the use of an explainer video, you can use a story-based structure quickly to convey your company’s code of conduct and compliance to your worker. This message is easily digested and understood by the whole of your workforce.


Posted in: Video Marketing, Video Production Tips