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b2b videos

It’s shared more than any other type of content on social media and receives more engagement than text-only posts. What are we talking about? Video, of course. According to Content Marketing Institute’s 2019 Benchmark report, 64% of B2B brands are doubling down on video production and distribution across channels when compared to the previous year’s results. Why? Because video gets results.

Discover how you can use video across your social media properties to increase awareness, educate and convert leads into loyal customers.

What the F8 is Facebook Doing?

This year’s F8 conference announced some important changes for platforms like Facebook, Instagram and WhatsApp. Zuckerberg and his teams plan to make social media more private in the sense that community and relationships will take center stage. This means brands will be showcased less in news feeds than ever before as group pages and personal connections are given priority.

Facebook Marketplace is also getting more robust as buyers will be able to make purchases directly on the platform and sellers can get paid securely with the potential to increase revenue. Adapt your social media video marketing strategy to take advantage of these important updates.

B2B Animated Video Strategies

Let’s face it: The B2B audience doesn’t quite operate the same way the B2C audience does. That means you’ll need to realign your expectations and get a little more creative before you’ll hit the ROI you’re looking for with social media video. But, many brands are doing video well on social media. Let’s look at a few ways animated video can help your brand engage with businesses and convert followers into clients:

  • Animated GIFs. Bite-sized content that only takes a few seconds to view, GIFs are easy ways to communicate a simple idea or message without an elevator pitch (or large budget).
  • Educating content. Combine valuable information with an entertaining delivery and you’ve got an animated video your audience will enjoy watching and sharing. You can use this type of video to share industry expertise, establish your brand as a thought leader or tackle complex problems your viewer may be facing in their day-to-day business.
  • Animated ads. If your social media strategy includes paid ads, use animated video to make them more eye-catching and engaging than your standard text ad or video pitch.

The Takeaway

If you’re not using every opportunity to entertain and engage current or potential clients on social media, they’re missing the value of your brand. Social media algorithms simply aren’t playing nice with brands that rely on text-only posts, static ads or shared content. Use these animated video ideas to transform your social media marketing strategy into an ROI-boosting endeavour.


Posted in: All Posts, Camera and Editing Services, Video Marketing, Video Production, Video Production Company, Video Production Process, Video Production Tips

Build perfect Facebook video for businesses

Love it or hate it, Facebook is one of the most valuable tools for marketing your company. Yet, the site is changing. Video consumption on the site continues to be the hot spot. In fact, 100 million hours of video is uploaded to Facebook every day – and 46 percent of marketers use it as a component of their campaigns.

How Do You Create a Video That’s Facebook-ready?

Facebook offers a lot of features to help make it easy for you to upload a video to the platform. It’s a good idea to first map out what you would like to target with your video. Then, consider a few options.

Should You Go Live?

Live video on Facebook is a population option and it can work for marketing purposes. It definitely gets more engagement from your audience. It’s a good way to get your company’s personality in front of the masses and to put a face to the company.

Formal Videos

It may be a bit better, though, to consider other formats that give you an opportunity to create a more professional look. Video that’s live is hard to control and difficult to manage in terms of marketing. While it creates engagement, it relies on a lot of factors going just right all at the same time.

Instead, consider using other videos, including those created in advance, to promote your company:

  • Educational videos are fantastic because people love watching them. If you have a topic you want others to learn about, these videos are the best for creating brand influence and building your perception as an industry leader.
  • Company-based videos are those that tell your business’s story. They communicate the brand through statements, promotional material, and through real people. That is, when you want to create your brand, start with a company story video.
  • Explain something. Facebook explainer videos do well because they are communicating a very specific message to a targeted audience. Explainer videos are excellent tools for teaching your target audience about your company.

Making It a Success

Hiring a video production company to help you craft your ideal Facebook business video is your first step. Then, you want to create a script for it that communicates a specific message for this particular video. Keep it short – usually under two minutes – to get people interested.

You’ll want to work closely with your team to create an interesting, or even strange video, as that’s what is going to help to get your video into the hands of your target audience. Give them quality information every time.


Posted in: Online Videos, Video Production, Video Production Company, Video Production Tips, Working with a Video Production Company

Creating Video Content for Platform

Creating great videos is the first step. Once you have your brand’s video created, what do you do with it to get the best results? It’s always best to find ways where your content can stand out, but also reach the ideal customer or buyer for your products or services. Luckily, there are many platforms available that can offer help to most marketers looking for a fast, effective way to promote.

What You Need to Consideration First

Before you can choose a platform, you need to consider your goals for your brand video. Here are a couple of key questions to ask:

  • Who is the target audience for your video? Who needs to see this in order to make a decision about your products or services?
  • What platform does your main audience use the most?
  • What type of engagement do you want to have through your videos? In other words, what do you want people to do when they see your video?
  • What message is the video offering? Having a story to tell, ask yourself which platform is going to offer the best way to grab attention.
  • Where is your brand known? What platforms do you need a bit more work on?

The Video Platforms to Consider

There’s no doubt that YouTube is the largest platform of video content of any type. It may prove to be the ideal option for your client base. However, social networks are fast becoming the go-to location for videos because of the sheer reach they offer. Here are a few things to consider.

  • YouTube is an excellent starting point for adding your video. Building a channel here that allows you to educate your buyers on a consistent basis can be highly effective. If you plan to add videos frequently, start here.
  • LinkedIn is an excellent choice for those who have a strong B2B market. If your business’s ideal audience is professional, this is the likely place to be.
  • Facebook is a solid option for those who want to reach a more mainstream audience. Twitter is also an excellent location if you have a younger or Millennial audience.

In every situation, ask yourself what specific goals you have for your video. Then, determine which platform can offer the very best level of traction for you.


Posted in: Audience, Interactive Videos, Making Decisions, Online Videos, Video Marketing, Video Production Company, Video Production Process, Working with a Video Production Company

Animated videos could be one of the best investments you make in your business’s marketing efforts. How can something that seems silly or even childish work? Today’s animated videos go much further than this and can easily be one of the best ways to see a significant ROI on your marketing efforts.

Why Animation Works

There are many reasons to create videos for your business, but what does animation itself create and provide? This could be one of the best ways to get interested in your company. Here are a few reasons why.

It’s Entertaining Content

Consumers are readily accustomed to traditional marketing videos. They gloss over them. Yet, animation is far more entertaining. It brings a smile to their faces and, even if it is not funny, it is still more enjoyable to watch than a typical commercial.

It’s Shared More

Animated videos may also help you to get a few more shares on social media than you have in the past. These types of videos spark interest – people want to know what the story is about or why is going to happen. As a result, they are more likely to be shared on social media – one of the most important places for marketing success today.

It Works to Explain Complex Topics with Ease

Another of the key benefits that animation brings to the table is its ability to take complex and sometimes boring topics to make it easier to understand and use. The benefit here is that it gives you a format to use to communicate just about any type of message in a more streamlined and effective manner. Your audience is more likely to enjoy it, even.

Animation is a fantastic tool for any type of business marketing. When you want your video to really stand out and get the attention of those you are targeting, consider switching this up by using animation instead of your traditional marketing video. It could be just the uniqueness you need.


Posted in: 3D animation, All Posts, Audience, Online Videos, Video Marketing, Video Production, Video Production Company, Video Production Process, Video Production Tips

At first glance, it may seem that whether you share a YouTube video to Facebook or upload your video directly to the social media platform, you would see the same outcome. However, as discovered by Socialbakers in a 2014 experiment, there are a few key differences that may impact the way you choose to share your video content.

Over a five-day period, Socialbakers monitored the 3,684 YouTube video links that were shared and the 458 native Facebook videos that were shared. Keep reading to find out the differences between sharing YouTube videos vs. native Facebook videos, as well as the results of Socialbakers’ study.

The YouTube Video Links

It’s easy to understand the appeal of simply publishing your YouTube videos onto your Facebook page. After all, you’ve already created the video and posted it to YouTube; why go through the trouble of uploading it to Facebook when a quick copy-and-paste will do the job? Additionally, by providing the link for the YouTube video, you make it easy for your audience to click through to your YouTube channel, where they can view more of your content.

Sharing your YouTube videos has its drawbacks, though. For example, as more content is posted to your page, your YouTube video is pushed farther and farther down until it is no longer easily accessible to your page’s visitors. Also, because the analytics are harder to measure when the same video is posted in two places, it can be difficult to judge just how great an impact your video had.

Native Facebook Videos

Because the social media giant has provided features specially designed to offer an optimal visual experience for users, uploading videos directly to Facebook has unique benefits. In 2014, Socialbakers discovered that while nearly eight times the number of YouTube videos as native Facebook videos were shared, the Facebook videos generated more comments and more likes. Businesses also have the option of including a Like Page button, and option that is not present with simply linking a YouTube video. Finally, once a native Facebook video is shared, it remains accessible on the Pages Gallery, making it easy for site visitors to view it again.

Among the drawbacks, however, is the fact that YouTube videos were shared at a greater rate than Facebook videos. In other words, if going viral is your goal, a native Facebook video may not be your best bet.

While there is no doubt that uploading a video directly to Facebook offers significant benefits, the way that you choose to share video content will boil down to how you run your business and what your goals are. If Facebook is your primary avenue for connecting with your audience, then it makes sense to take advantage of its many features. If, however, Facebook is just one aspect of your marketing strategy, then sharing YouTube videos may provide a simpler, more efficient way to get your content out there.


Posted in: Online Videos

Where can you, as a small business, embrace your customers and share your videos with your clients online? Many times, small business owners don’t realize the sheer amount of reach that video can offer to them. Using video to promote your business, your product, or your service isn’t always simple to do, but it is very important for today’s marketer. Video reaches more people, gets shared more often, and provides a better opportunity for you to embrace and engage with your client. But, where should you promote those videos so your audience reaches them?

The Best Channels for Small Businesses to Share Video

Once you understand who your audience is, the next step is to find out where they are online so you can ensure your video content is present in those locations. It sounds simple enough, right? Many small businesses understand the value of video, but they don’t do more than place that video on their website. Here are some other avenues worthy of sharing your video content:

Facebook: Perhaps the easiest option, Facebook works for nearly all audiences including consumers and businesses. You’ll benefit from adding video to Facebook for multiple reasons. Your chances of getting in front of your audience are higher on Facebook than other channels. It’s also one of the most heavily used video content sites – people expect to see videos here.

Instagram: Though some business owners have yet to check out this platform, it is well worth the investment. It’s easy enough to use as well. Creating the videos on Instagram is much like doing so on Facebook (did you know Facebook owns Instagram and their platforms for video content are fairly the same?) The Instagram Story feature makes sharing your story very easy. You don’t want to just embrace single photos on this site. Embrace the story feature to engage better.

Snapchat: Snapchat is another option for video sharing. It doesn’t have the highest amount of views for videos, but it does offer a way for your customers to get to know your brand.

YouTube: For those who plan to create a lot of video and to place it online, such as for educational purposes or to build a following to your videos, YouTube remains the place to be. YouTube is an excellent tool for those looking to build a solid audience. For example, a company that wants to do product demonstrations, reviews, or how-to videos will find this platform is the ideal choice overall.

There are other locations for your videos as well. Twitter isn’t a site to ignore either. For those connecting with the B2B market using LinkedIn can even be a critical step. You’ll also want to embrace using video in your email campaigns, on your blog, and, of course, on your website. The good news is you don’t have to create individual videos for each of these platforms. You can use the same video or snippets of the same video on each site. This can help keep your production needs a bit lower while allowing you to reach your audience.


Posted in: Making Decisions

The Biggest Video Marketing Trends of 2017: Are You Ready?

The utilization of video in social media has grown to incredible numbers. In fact, customers have come to expect video content as a part of their engagement and connection with their favorite brands. Video consumption has grown significantly over the last few years as a result of mobile technology improvements and overall access. Video isn’t new, but it is growing in terms of how much value and importance it offers to the customer.

Not Sure You Need Video?

Think again. The fact is, video is everywhere in the marketing process and growing rapidly. These trends show it:

  • Did you know that 80 percent of online video viewers have interacted with a video ad at least one time in the previous month?
  • More than 33 percent of online activity – all of it – has to do with watching videos.
  • And, 76 percent of professionals watch videos as a part of their business at least one time a week.
  • The average person watches more than 33 videos, on average, each month.
  • Perhaps most important, 38 percent of video watchers view the ads as credible – and that directly impacts their buying decision.

So, What Will 2017 Bring?

Video will be an important part of any marketing plan for 2017. Among the various ways video content will make a difference includes the following:

Facebook Video Will Grow in Demand

Facebook continues to be the strongest social media platform for marketing. Mark Zuckerberg, head of the company, has said that video, including Facebook Live, will be the main focus of the site and will be where the company focuses its resources. Video increases the number of people that share and talk about products.

Live Video Across All Platforms Will Dominate

Many of the social media sites – including Facebook, Twitter, and Snap – are focusing efforts on live video. Interacting one-on-one with fans and prospective customers is very important and highly effective when done in this format. One survey found that 85 percent of the people that use Twitter watch videos each day. Keep in mind that interaction through live video is likely to grow at a fast rate for all businesses across all platforms.

Sales Professionals Will Need to Focus on Video

Video offers a number of benefits:

  • It is easy to digest information, even complex information.
  • People like videos better than reading content.
  • People that see how a product works are more likely to buy it.
  • Customers can embrace and learn about a company long before buying from them.
  • People prefer learning technical topics – even product manuals – when it is in video format.

For all of these reasons, it has become increasingly important for companies to invest in video as a key component of their sales process. It should not just be a marketing tool to draw in people, but also to close the sale and to educate customers about companies, products, and services more fully.

When it comes to business plans and marketing plans for 2017, a focus on video is very important. In fact, video marketing should be the place most companies put most of their marketing dollars simply because it will be the differentiating factor when it comes down to where a customer spends money. Without a strong video focus, companies will struggle to capture their customer.


Posted in: Video Marketing

Last year, live streaming apps and websites stormed the marketing scene, creating a brand new way for users to engage with their favorite brands. Have you considered using live streaming in your business, but you just don’t have the time to master a brand new tool?

That’s where Facebook Live comes in.  If you know how to use Facebook (and we’re assuming you do!) live streaming is the simplest choice. All you need to do is download the Facebook Mentions app on your mobile device, connect it with your business page, and then apply to become a verified page.

 

Should your Business be on Facebook Live?

Truth be told, there is room for any type of business and industry to utilize Facebook Live. If you believe in transparency, if you want your customers to know you, and if you want to put your competition to shame, then live streaming is for you!

Let’s take a look at how Facebook Live can be used in your marketing plan.

 

Customer Education & Support

Do you work in an industry where customers are constantly sending in questions or calling your customer service agents for help? You can use Facebook Live to both answer common questions and drive likes to your Facebook page.

Say that a customer named Mary sent in an email that would be best answered as a demonstration instead of a long text email. You could write her back and say, “Mary, thanks for asking! We get this question often, so we are going to do a live demo on our Facebook page showing you exactly how to use it at 2 p.m. tomorrow. If you can’t make it then, the video will be available to view on our newsfeed afterwards.”

Then if Mary showed up, you could mention her specifically while doing the demonstration. Imagine the type of brand loyalty this would inspire in Mary as opposed to her getting a dry email response that other companies offer?

 

Host an Open Q&A

A business that shows its current and potential customers that it really cares about them as individuals and helping them improve their lives is a business that will win every time. An easy way to do this is to use Facebook Live to hold a question-and-answer session.

You could post about the upcoming session throughout your social media networks, through your company newsletter, on your blog, and on your website. Let people know that you’re willing to respond to any question they have, whether it be about a product, a service, or an aspect of your company. It’s just another way to boost engagement.

One of the best parts about Facebook Live is that you can repurpose the video any way you want. You can share previously recorded videos on other social media networks. You can embed the video on your FAQs page. You can even add a link to it in your email signature.

How could Facebook Live benefit your business and increase engagement?


Posted in: Online Videos

Facebook video is one of the most important areas of content creation for today’s small business, marketer, or just anyone else. No matter what your industry, product or service, Facebook is likely the best connection point you have on social media to reach your customers and clients. But, traditional blurbs of content or photos are not enough. Now, you need to engage your customers using video. While you may be wondering how your business can utilize this service, realize it may be much easier to do than you realize.

Get Started with These Tips

To create effective, engaging, and attention grabbing video ads on Facebook, consider these tips. They will help you to get off the ground and into the phones of your customers.

#1: Always make ads authentic.

You don’t need gimmicks. People will resonate better with quality content that tells a story. What you will find time and time again is that the most effective Facebook ads are those that can bring the user in through a story. Brand and marketers need to create that story that is of some interest to the reader.

#2: You have three seconds.

Yes, Facebook ads can be longer than this, of course. However, this is the amount of time you have to grab the attention of the people that are in front of you and scrolling through their page. When an ad shows up on a page and starts to play, it has to grab their attention immediately or they will continue to move right on past it. These first three seconds, then, are perhaps the most important part.

#3: Minimize the noise

One of the mistakes you can make is creating video that is loud and obnoxious. Let’s face it. People who are on Facebook on their phones at work are not going to appreciate the loud sounds hitting them. The auto play feature on the site already turns the sound off even as the video starts to roll. That means that no matter what content you are creating, it needs to be visually stimulating so they turn on the sound after those first few seconds.

#4: Customers need to be the focus.

Here’s a hard truth many businesses have to realize. Facebook video is not for a traditional commercial. It needs to be customer centric. That means it needs to play to the emotions, needs, problems, and solutions of the consumer and not the company’s needs.

#5: You need consistency.

Not only do you need to post videos to the site on a consistent basis, but you also need to build your brand through them. This means there has to be some level of development that builds on the brand in each video.

When it comes down to it, it is often best to hire a trusted and experienced video production company to help you to create effective videos that not only meet Facebook’s requirements, but also achieve the goals you are creating with them. It pays to use these videos, but they need to be done properly to get results.


Posted in: Online Video Ads

Who benefits more from Facebook video adverts? Is it the user or the advertiser? Perhaps it’s a win-win situation to all. Just like other normal ads on Facebook, video ads have both benefits and downfalls to everyone. They appear and play automatically through a user’s newsfeed though; they have received both praise and criticism from Facebook users and marketers alike. This article will shed some light to why Facebook video ads are something to talk about and why it has received so much criticism in equal measure.

PROS

Pro 1: Generates Traffic into Websites

Advertising is one of the best ways to market your products/services. Lately, technology has introduced many ways of making this possible; online marketing methods has made it simpler and reached thousands. Where can you find millions of online viewers? From social networking sites, Facebook being one of them; Facebook video ads appear and play automatically on a user’s newsfeed to reach thousand users.

Pro 2: Automatic Play, No Data Charges

This has been a concern to many, that the Facebook video ads will incur huge data charges to mobile phone users. This is not the case; the videos will automatically play in the news feeds on both the PC and mobile devices. When a user has not in any way engaged to view the video, it will not download. The ads will only be downloaded once a Wi-Fi connection has been established.

Pro 3: Users Love the Videos

In many ways, people love interacting with Facebook video ads; they like, comment and share them among other Facebook friends compared to news feed ads. This is a plus for advertisers because their content reaches as many consumers as possible and when loved, they may click through to their websites.

CONS

Con 1: Video Ads are Expensive

This is a downside for business advertisers. As much as it may reach thousands of consumers in a short time span, than normal advertising on television, and engages its audience in a way, Facebook video ads cost millions with its charges shooting up. With that much money to put up, we would understand if many marketers do not use this form of advertising.

Con 2: Slow App Performance

It is uncertain how much space these video ads take on the phone’s memory. However, once downloaded, you will be able to view the video when you open the Facebook app and scroll through your news feed. This may slow the speed of the app and the mobile device in general.

Con 3: Click-Through-Rate

Video ads are quite an engaging way to reach consumers. However, this does not guarantee that a click on the video will drive traffic to your website. Video ads have very low conversion rates than other ads.

Bottom Line

Facebook video ads are a better way for marketers to engage with their consumers, link to their websites and buy their products or services. However, they have both pros and cons; these are just a few main ones among others.


Posted in: Online Video Ads

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