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Do you need to create more interesting sales videos? Perhaps you are not getting the results you want and need? These 15 tips can help you to get some new creative videos in the works for your company.

#1: Use Filters

It’s a fun thing the kids are doing. It’s also something that can be perfect for you to create an interesting look across your social media videos.

#2: Get Personal with Videos

Use your customer’s name in them. Doing this could help to boost the number of views your video gets by as much as three times. Say hello in your videos to key customers.

#3: Incorporate Music

It may not be as hard as you think to have some fun with this. Add some music to get people talking.

#4: Use a Fun Prop

Think outside of the box here. Even a plush animal can work well. The goal is to get people paying attention.

#5: Use a Pro

You can also use a camera person to help you with your videos so they can zoom in and out. Or, let a professional handle the video creation for you.

#6: Shock Them with a Performance

You may find that dragging out your theater experience could be just what you need to do to get people talking.

#7: Narrate Your Video

Instead of letting someone else do it, do it yourself. This is a fantastic way to get people to commit to your video.

#8: Use Lighting – Right

Lighting is a big turn off when you are not using it properly. Yet it does not have to be a hard aspect to master.

#9: Incorporate Humor

Every sales video can benefit from getting the audience to chuckle. Do something to make them laugh, even if just a little.

#10: Be Personable

Let your sales attitude come to life with a bit of personality. It’s always a good idea to let people see the real you!

#11: Use a Parody

If there’s a theme you love, use it here. You can copy off of movies or other companies, too.

#12: Smile in Your Videos

Sounds simple, right? Yet, it is a common problem!

#13: Incorporate Your Brand

Your brand is a big deal and something that needs to be a part of every video you do.

#14: Be Authentic

There’s no need for the gimmicks. Be real with your customers.

#15: Do an Interview

Interview a customer or anyone else who may seem interesting to you! Your customers will love it.

It’s easy to be creative in your videos. What options are right for you?


Posted in: Online Video Ads, Online Videos, Video Marketing

You may not be directing the next box office hit, but directing videos for your business is just as important. Video is directly tied to your brand’s success and can positively impact customer engagement, revenue and your brand’s identity if it is directed well. So, how do you direct actors? Put simply, directing actors takes strong leadership skills and a solid understanding of the video’s tone.

But let’s break it down a bit more. Take in these five tips for directing actors before you shoot your next take (see what we did there?).

1. Be the Expert

Part of directing a video means you’re the go-to expert on all things. From pre-production plans to coordinating technical aspects of the film and interviewing subject matter experts, it’s up to you to make the idea behind a video come to life on-screen. Do your homework before casting actors and really dive into your subject. Think about what questions or concerns actors might have once on-set and have a response ready for them.

2. Establish a Chain of Command

If there is one thing a great director is not, it’s a lone wolf. Not only do you need to have a team of people working with you to create a film, but you also need to be comfortable delegating responsibility and establishing a chain of command. When it comes to directing the actors themselves, that task is yours alone. Make sure you don’t confuse your talent by allowing members of your crew to interfere with your direction.

3. Keep Your Calm

Like a commanding officer on the battlefield, you’re the person each member of the team looks to for guidance. If you’re frustrated, tired or otherwise preoccupied with other things, your actors will notice. Following the previous tips will help keep you clear-headed and capable of leading actors to create a great video.

4. Empower Actors to Perform Well

Actors do best when they have what they need to carry out a role. Assist them by giving actors the tools they need to perform well. If your video involves scripts, let your actors become familiar with the script and ask questions well before you’re on set. Each actor is unique, so get with them one-on-one to learn what they need from you.

5. Pay Attention to Your Actors

Strong attention to detail doesn’t simply mean you need to understand all the components of making a video. It also means you need to read body language and emotions to ensure your actors feel supported and up to the task of carrying out a role. When asked about his method for working with known vs. unknown actors, Scarface’s Brian De Palma remarked, “When they see that you’re very concerned about protecting their performances, watching what they’re doing, and giving them the right suggestions at the right time, they become very easy to direct and look for all the help they can get.”

The Best Directors Direct Themselves First

Being a great director clearly requires that you understand all aspects of filmmaking, but it also requires the ability to control your own emotions and stay on task. The next time you’re planning a shoot, think about your previous video production and evaluate what went right and wrong. Aim improve yourself as a director with each new video.


Posted in: Making Decisions, Video Production, Video Production Company, Video Production Process, Video Production Tips

Vlogging can become a habit. It can become one of the best experiences you have. If you are a young adult, you may view this process as a fantastic way to showcase your creativity and to grow your passions. It can also become quite profitable if you become a success. So, what stands in the way of your ability to succeed at this process? No matter if you are a teen just getting started or a seasoned pro, the way you film and edit your video is going to make all of the difference in its success.

It Is Never Perfect the First Time

One of the most common misconceptions about the video production process – even when filming live events – is that the video is going to be perfect the first time around. The fact is, most situations require a great deal of re-filming and editing to achieve success. Most young adults on this adventure do not have the funds to pay a high end video production company to create vlogs. However, with a bit of help and support, you may be able to turn the tide and really create some fantastic videos.

What You Need to Know About Filming and Editing

Here are a few things to keep in mind as you work to improve your filming and editing skills:

  • Most videos will need to be edited together. This involves taking clips from several takes (or filming productions) and then put them together.
  • The goal should always be to create a cohesive, single piece. To do this, you’ll need editing software that is designed specifically for the process. It pays to invest in software rather than trying to piece it together on your own using your camera’s basic tools.
  • Take the time to really learn how to use your camera. While videos from phones are an okay option, those taken from a truly dedicated camera are going to provide a much higher quality finished product and they will definitely stand out overall. The key to remember here is that most modern, digital cameras have ample settings and tools that, if you know how to use them, can take your videos from basic to extreme.

Once you have your editing software and camera skills down, start production. You will need practice and some patience. If you plan to start a YouTube channel or use your video in other ways, remember the importance of editing. Going back to your original piece and making changes, linking numerous takes to each other, and using tools to minimize any evidence of these edits is what will define the success of your vlog. The bottom line here is simple: You need to use video editing tools, you need to get to know those tools and your camera really well, and you need to invest the time in making each piece you produce a stellar, stand out piece. Even if you are a teen just getting started, make this an exceptional opportunity for yourself by putting the time and effort the editing process.


Posted in: Video Production Tips

When it comes to creating an interactive video or promotional video for your company, focus on the light. Your message cannot get through to the person watching your video if you fail to create a beautiful, easy to see video. What’s worse than having too little light is having light that’s simply not at the right level as this can create the wrong focal point for your video. With a few helpful tips and tricks, though, you can create videos that are perfectly suited to your audiences needs, especially in an online format.

Know the Rules of Lighting

The first thing to focus on are some basic rules. When creating videos, always remember these specific rules.

  • You want the people or products in the shot to look good.
  • Focus on removing the shadows that occur on a person’s face or on the focal point.
  • Don’t make lighting so obnoxious that it becomes a distraction to the viewer or the person in the piece.
  • You don’t have to spend a great deal of money on lighting. Use what’s available and natural.

Now that you know these rules, you can make better decisions about the lighting you use. But, there are a few more things to keep in mind.

Focus on Ambient Light

One of the best options is ambient light. The best source of light is what’s natural for that space. For example, if you position a light over the top of the person in a video, this is going to create shadows. It is also going to distort the colors in your photo. Next, realize that natural light is a good thing and a bad thing. When you want a natural setting, natural light works well. However, when you want ample control over your lighting, its best to block out all natural light possible and create your own!

Light Placement

Where should you position lights to create the right look? Every shoot will be different to some level here. Here are some rules to consider:

  • The light source should be in front of the lens in most shots.
  • Place light at a level that is just above the subject’s eyeline.
  • Create contrasting shadows for depth by placing a light at the subject but at waist level.
  • Point the camera slightly down at the subject and place the lights in front of it, out of the lens, of course.

It is also important to consider the light source. The larger the light source is, the softer the light will be. Soft light doesn’t create shadows and offers more depth, and therefore is often best for most business videos. It’s also a good idea to use fluorescent bulbs over the stark light of LED.

When considering all of these components, the goal is simple. Create a video that is easy to see, but one that is visually interesting. Light takes practice, unless you allow a professional to help you to do the work for you. Create a few videos with light at different locations to see the differences for yourself.


Posted in: Camera and Editing Services, Video Production Tips

There is no doubt that creating interaction in a video is much more likely and interesting when you factor in 3D video. You may have seen these types of videos before or you may have a 3D TV that you want to create videos for. Post one of these and you are sure to get attention from your audience. Before you can do so, though, there are some things you need to know about this type of video.

How It Work’s

When it comes to shooting traditional video, the camera captures just one shot and view. However, with 3D shots, the goal is to create what is considered realistic. It is like getting the view from both of your eyes. The left eye has its own perspective from the right. In this video format, it is necessary to grab the image from both eyes. Your brain takes these two images and combines them to give you one image, but your camera does not work in the same way.

There are several ways to shoot video in this manner. In some cases, the photographer will shoot using standard 2D formats. Then, he or she will use a 3D post-conversion process that helps to create the final 3D images. Another way to shoot this type of video is to focus on using two cameras but to do so at the very same time. These are shot using a stereoscopic or stereo images. This would mean shooting from the left and from the right to capture all of the footage.

If the 3D post conversion process is used, it is possible to take virtually any 2D film and make it into a 3D format. It is possible to do this even with older movies in older formats. This method is far more common for various reasons. It allows the user to capture film in a manner that is easier for them. It can be applied to older films. It costs less because of the reduced need for equipment. And, it makes the overall process easier to accomplish.

On the other hand, using specialized equipment and shooting in stereo is often considered the better option. When compared to shooting in 2D, this method does provide a better quality shot, at least some believe this to be the case. However, it does tend to cost more and have a steeper learning curve than other methods. And, there are other types of methods for capturing these images. Ultimately, the individual must decide what is most important to their needs.

It is also important to realize that 3D filming, in itself, is very new technology. That means that, while technology is growing, it is also changing rapidly. If you are ready to start shooting in 3D, it pays to do so using 2D technology now and, as your skill and needs improve, upgrade along with technology as it grows and changes. The move can give you the ability to create some exceptional videos that anyone can appreciate.


Posted in: 3D animation, Video Production Process