Blog

2posts


Though the financial industry isn’t one that is known for its ability to interact with consumers as other companies do in terms of marketing, there is a place for video here. When creating video for the finance industry – whether it is banking, investing, or insurance, it’s always essential to create a level of trust. Consumers need to trust their investors and lenders at the highest level. However, video can help to create these opportunities.

Why Video Matters to Finance

Over the last few years, we’ve seen a significant change in the way banks and other financial industry players are interacting with their consumers. They’ve moved to provide more of the digital tools consumers desire. That’s a good thing. Yet, one of the worst parts of this is that these tools limit the intimate interactions that the financial industry has with their consumers. In losing this connection, it has become clear that there’s more of a disconnect between the consumer and the lender. In this industry, that connection is critical.

Video provides a way of fixing that. It helps to bring back the “face” of the bank to the consumer. There are many ways that video can create this type of emotional connection again.

Where Video Fits in Finance

Consider these key examples of how video is working to create the desired outcome within the financial industry especially as it becomes more digital.

  • Video is an excellent tool for teaching and advising clients. Some of the largest investment firms are using video conferencing with advisors to connect with investors. Video can help to explain the product, the way the service works, the features, and much more.
  • It’s also an important part of marketing. In most cases, marketing video needs to create that connection with the investor. Connecting with your audience through YouTube stories or social media marketing is critical to reaching the Millennial audience.
  • Video can help to provide consumers with better experiences. For example, let’s say that a consumer needs to file an insurance claim. A video can show them how to do so and what steps the agent is taking. This improves their overall experience, solves a problem, and even makes the process a bit more efficient.
  • Digital banking may even be enhanced with video. When you consider the ways that consumers are moving towards virtual banking, you need the connection video offers.

Video within the finance industry has to be done properly. There are compliance requirements that must be considered. Yet, across the board, the ROI here is high because video is able to give the finance industry back some of the personalization that consumers are seeking from it while still remaining the digital medium they are used to and want to use.


Posted in: All Posts, Video Marketing, Video Production, Video Production Company, Video Production Tips

When was the last time you needed instructions on how to put a piece of furniture together? Did you rely on the unhelpful insert that came in the box, or did you head over to YouTube to see if anyone else ran into the same problems? If you’re like most people, you use video to answer complex questions in a few short minutes.

Current and prospective customers within the financial industry are no different. The average customer wants simple, straightforward information about important financial services and news that can be delivered on any device. Video brings this perfect balance of convenience and value to financial customers daily.

Types of Financial Industry Videos

There are multiple ways video can benefit businesses in the financial industry whether your company is offers banking services, brokerage services, or personal financial advice.

New Services

Adding a new service to your business? Breaking into a new market? An announcement video is a quick, friendly way to let your audience know what you’re doing and how it will benefit them in the long run. An announcement video is also a great opportunity to explain existing services and elevate your authority as a financial brand.

Explainer Videos

Want to give your clients a basic overview of registered retirement savings plans? Plan to offer helpful information about tax-free savings accounts? Saving for short and long-term needs as well as retirement is one of the most important things your clients can do with their money. Unfortunately, the average client doesn’t understand how it all works. That’s where video content comes in. Create an explainer video to provide meaningful information in a convenient, easily understood format.

Marketing & Advertising

Recently open your firm and need to get the word out? Are customers in love with your services and you want to tell the world? Buying airtime on television or radio can drive marketing costs through the roof, but a simple advertising video can work for you on the web 24/7.

Why Use Video in the Financial Industry?

In addition to informing customers about important financial services and products, video can be used to boost a company’s visibility in the marketplace and achieve brand awareness with a target audience. A video is also the most frequently shared and engaging content format on the internet, which means your investment in video content creation can provide new leads and a higher return on investment.


Posted in: Video Production Tips